WO2002063519A1

WO2002063519A1 - Advertisement distribution system and method

Info

Publication number: WO2002063519A1
Application number: PCT/JP2001/001283
Authority: WO
Inventors: Makoto Yamada
Original assignee: Makoto Yamada
Priority date: 2001-02-06
Filing date: 2001-02-22
Publication date: 2002-08-15
Also published as: JP2002230413A

Abstract

An advertisement distribution system for distributing an advertisement along with an accompanying work to a customer (C) through a communication network (1), comprising application receiving means (11) for receiving an application of request for distribution of a work sent from the customer (C), advertisement distribution means (12) for, in response to the application, distributing the advertisement accompanied by the work to the customer (C), sign receiving means (13) for, in response to advertisement confirmation information displayed in the advertisement, receiving a sign transmitted from the customer (C) and representing a request for start of distribution of the work, and work distributing means (music distributing means (14)) for, in response to the sign, distributing the work to the customer (C).

Description

Description Advertisement delivery system and method

TECHNICAL FIELD The present invention relates to an advertisement distribution system and method for distributing advertisements to a customer terminal (hereinafter, referred to as “customer”) together with an accompanying work via a communication network. Background art

Traditionally, advertising activities by companies have been carried out by using information transmission media such as newspapers and television as a place for displaying advertisements.However, due to the recent globalization of economic activities, communication networks such as the Internet have become widespread. In addition, new areas of activity have been created for such advertising activities.

In other words, the number of companies that are advertising requesters, such as home pages on the Internet, are increasing as places for displaying new advertising contents, and advertisement distribution systems via the Internet are already being used. Ad delivery methods are known.

However, in the conventional method of simply displaying the advertisement content on the display location of a homepage or the like, since the viewing of the advertisement content is left to the free will of the customer, the content of the newspaper or the newspaper is not viewed without watching the advertisement content. It is considered that some customers only watch TV programs.

Disclosure of the invention

Therefore, it is ultimately up to the customer whether or not the advertising content has been sufficiently transmitted to the customer, and there are many cases in which the transmission of the advertising content to the customer is doubtful.

Therefore, an object of the present invention is to provide an advertisement distribution system and a method thereof that are highly communicable with advertisement contents to customers.

That is, the advertisement distribution system according to the first invention is an advertisement distribution system that distributes an advertisement to a customer together with a work accompanying the advertisement via a communication network. Application receiving means for receiving an application for requesting distribution of a copyrighted work transmitted from a customer, and in response to the application, the copyrighted work associated with the customer who made the application is attached Advertisement distribution means for distributing an advertisement, and receiving a signal requesting to start distribution of the applied work, which is transmitted from the customer who applied, in response to the advertisement confirmation information displayed in the advertisement. Signal receiving means, and, in response to the signal, a work distribution means for distributing the applied work to the customer who made the application.

According to the advertisement distribution system according to the first invention, unless a signal corresponding to the advertisement confirmation information is transmitted from the customer, the work is not distributed, and the customer who wants to distribute the work receives the advertisement content. Since the user tries to watch the content without omission, it is possible to improve the communicability of the advertisement content to the customer as a result.

Here, the advertisement confirmation information is information displayed in the advertisement, and is displayed in such a manner that it is substantially difficult to confirm if the customer does not view the advertisement without omission. Information to be referred to.

Therefore, the customer cannot send a signal corresponding to the advertisement confirmation information unless he / she watches the advertisement without omission, thereby ensuring a function of increasing the communicability of the advertisement content to the customer. Becomes

An advertisement distribution method according to the second invention is an advertisement distribution method for distributing an advertisement to a customer via a communication network together with a work accompanying the advertisement, wherein the advertisement is transmitted from the customer. An application receiving step of receiving an application requesting distribution, an advertisement distribution step of distributing an advertisement accompanied by the applied work to the customer who applied in response to the application, and displaying the advertisement in the advertisement Corresponding to the received advertisement confirmation information, receiving a signal transmitted from the customer who has made the application and requesting the start of distribution of the applied work, and a signal receiving step corresponding to the signal. A work distribution step of distributing the applied work to the customer who made the application.

According to the advertisement distribution method according to the second invention, unless a signal corresponding to the advertisement confirmation information is transmitted from the customer, the work is not distributed, and the customer who wants to distribute the work leaks the advertisement content. To watch, etc. It is possible to improve the transmission of the advertisement contents.

Here, the advertisement confirmation information means the same information as the advertisement confirmation information in the advertisement in the advertisement distribution system according to the first invention. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is an overall configuration diagram of an advertisement distribution system according to an embodiment of the present invention. FIG. 2 is a configuration diagram of the application receiving means in the advertisement distribution system according to one embodiment of the present invention.

FIG. 3 is a configuration diagram of an advertisement distribution unit in the advertisement distribution system according to one embodiment of the present invention.

FIG. 4 is a configuration diagram of a signal receiving means in the advertisement distribution system according to one embodiment of the present invention.

FIG. 5 is a configuration diagram of a copyrighted work distribution means in the advertisement distribution system according to one embodiment of the present invention.

FIG. 6 is a configuration diagram of an advertisement music correspondence list in the advertisement distribution system according to one embodiment of the present invention.

FIG. 7 is a diagram illustrating each step in the advertisement distribution method according to one embodiment of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an overall configuration diagram of an advertisement distribution system according to an embodiment of the present invention, FIG. 2 is a configuration diagram of an application receiving unit in the advertisement distribution system, and FIG. 3 is a configuration diagram of an advertisement distribution unit in the advertisement distribution system. FIG. 4 is a block diagram of a signal receiving unit in the advertisement distribution system, FIG. 5 is a block diagram of a copyrighted work distribution unit in the advertisement distribution system, and FIG. 6 is a block diagram of an advertisement music correspondence list in the advertisement distribution system.

In the present embodiment, the case where music as a copyrighted work is distributed is described. However, the present invention is not limited to this. Is appropriate. In the present embodiment, as shown in FIG. 1, the advertisement distribution system distributes an advertisement to a customer C via a communication network 1 together with music that is a copyrighted work accompanying the advertisement. It comprises application receiving means 11, advertisement distribution means 12, signal receiving means 13, and music distribution means 14 as copyright distribution means.

(1) Application receiving means 1 1

The application receiving means 11 has a function of receiving an application for requesting distribution of music transmitted from the customer C.

As shown in FIG. 2, the application receiving means 11 is composed of a bus line 11a and input means 11b, output means 11c and CPU 1 d, RAM 11 e and first file 11 f.

Here, the first file 11 f stores an application receiving program 21 for receiving an application for requesting music distribution from the customer C, as shown in FIG. The lid reads the application receiving program 21 from the first file 11f to RAMI 1e, executes it, receives the application from the customer C via the input means lib, and outputs the application via the output means 11c. A consent to the customer C that the application has been received is sent.

(2) Advertising distribution means 12

The advertisement distribution means 12 has a function of distributing an advertisement accompanied by the applied music to the customer C who applied in response to the application.

Specifically, as shown in FIG. 3, the advertisement distribution means 12 includes a bus line 12a and input means 12b, output means 12c, CPU 12d, and RAMI 2 which are respective means connected to the bus line 12a. e, the second file 12f and the third file 12g.

Here, as shown in the figure, the second file 12f includes an advertisement distribution program 31 for distributing an advertisement accompanied by the music applied to the customer C who applied in response to the application. The advertisement music in which the random number distribution program 32 for distributing the random number 62 as the advertisement confirmation information to be displayed in the advertisement to the customer C, the distribution advertisement list and the distribution music list accompanying the random number are stored in association with each other. The correspondence lists 33 and are stored (see FIG. 6). The advertisement music correspondence list 33 includes a list of advertisements that have been previously requested to be distributed to the customer C by the company that is the advertisement requester in association with the distribution of the music to the customer C.

That is, as shown in FIG. 6, the advertisement music correspondence list 33 includes a distribution music list that displays the specific artist name and song name of the music requested by the customer C, and the artist name and the song name. It consists of a distribution advertisement list that displays the specific product name and company name of the advertisement.

Also, as shown in the figure, the third file 12g stores advertisement data 34 including video, audio, and the like to be actually distributed to the customer C based on the advertisement music correspondence list 33. I have.

That is, in the same figure, after the consent is transmitted by the customer C, the CPU 12d receives the consent from the customer C via the input means 12b, and on the other hand, transmits the advertisement distribution program 31 to the second The random number distribution program 32 is read from the file 12f to the RAM 12e and executed, while the random number distribution program 32 is read from the second file 12f and executed.

Accordingly, the CPU 12d, on the other hand, identifies the artist name of the applied music and the product name and company name of the advertisement accompanied by the song name based on the advertisement music correspondence list 33, and extracts it from the advertisement data 34, On the other hand, in response to the application from the customer C, a random number 62 is generated as advertisement confirmation information to be displayed in the advertisement.

Then, the CPU 12d distributes the advertisement data 34 extracted on the one hand and the random number 62 data generated on the other hand together to the customer C via the output means 12c as a combined file. Become.

In this embodiment, since the random number 62 is generated every time an application is made from the customer C, it is possible to avoid a situation in which the customer C memorizes the advertisement confirmation information. It is possible to further secure the function of improving the transmission of the advertising content.

(3) Signal receiving means 13

The signal receiving means 13 responds to the advertisement confirmation information displayed in the advertisement, Performs the function of receiving a signal from the customer C who made the request to start distribution of the applied music.

As shown in FIG. 4, the signal receiving means 13 includes a bus line 13a and input means 13b, output means 13c, CPU 13d, and RAMI 3 which are respective means connected to the bus line 13a. e and the fourth file 13f.

Here, as shown in the figure, the fourth file 13f includes a signal reception for receiving a signal transmitted from the customer C who has applied for requesting the start of distribution of the applied music. The program 41 is stored.

That is, in the figure, the CPU 13d reads the signal receiving program 41 from the fourth file 13f to the RAM 13e and executes it, receives the signal from the customer C via the input means 13b, and outputs the signal. The consent to the reception of the signal is transmitted to the customer C via the means 13c.

(4) Music distribution means 14

The music distribution means 14 fulfills the function of distributing the applied music to the applied customer C in response to the signal.

As shown in FIG. 5, the music distribution means 14 includes a bus line 14a and input means 14b, output means 14c, CPU 14d, and RAM 14e connected to the bus line 14a. And the fifth file 14f and the sixth file 14g.

Here, as shown in the figure, the fifth file 14f includes an advertisement distribution program 31 for distributing the music applied to the customer C who applied in response to the signal. An advertisement music list 52 is stored in which an advertisement list and a distribution music list accompanying the advertisement list are stored in association with each other (see FIG. 6).

Note that the advertisement music correspondence list 52 includes a list of music that has been previously approved for distribution to the customer C by a copyright holder or the like in association with the distribution of the advertisement to the customer C.

In other words, as shown in FIG. 6, the advertisement music correspondence list 52 includes a distribution advertisement list that displays a specific product name and a company name of an advertisement that has been requested in advance by a company that is an advertisement requester. The specific artist name of the music accompanying the product name and company name And a distribution music list that displays song titles.

As shown in FIG. 5, the sixth file 14g stores music data 53 including video and audio to be actually distributed to the customer C based on the advertisement music correspondence list 52. I have.

That is, in the figure, the CPU 14d receives the signal from the customer C via the input means 14b after the signal is transmitted by the customer C, and transmits the music distribution program 51 to the fifth file 14 Read from f to RAMI 4 e and execute.

As a result, the CPU 14d specifies the product name and the company name of the advertisement requested by the company based on the advertisement music correspondence list 52, and extracts it from the music data 53.

Then, the CPU 14d converts the extracted music data 53 into an appropriate format via the output means 14c and distributes it to the customer C as a file. The advertisement distribution method according to the present embodiment will be described with reference to FIG. FIG. 7 is a diagram illustrating each step in the advertisement distribution method.

In addition, this advertisement distribution method is to distribute an advertisement to a customer C via the communication network 1 together with the accompanying music as a copyrighted work. It consists of a receiving stage and a music distribution stage, which is a copyright distribution stage. Hereinafter, each step will be described in detail.

(1) Application receiving stage

This application receiving step is a step of receiving an application from the customer C requesting distribution of music as a work.

That is, when the customer C sends an application requesting distribution of a specific music, the CPU 11 reads the application receiving program 21 from the first file 11 f into the RAMI 1 e and executes it (see FIG. 7). ).

Then, the CPU lid receives an application from the customer C, which includes a request for distribution of specific music, via the input means lib.

Then, in response to the received application, a consent to the customer C indicating that the application has been received is transmitted via the output means 11c. (2) Ad distribution stage

In this advertisement distribution stage, in response to the application from the customer C, an advertisement accompanied by the applied work is distributed to the customer C who made the application.

That is, after accepting the customer C in response to the application from the customer C, the CPU 12d reads the advertisement distribution program 31 from the second file 12f to the RAM 12e via the input means 12b. Run.

At the same time, the random number distribution program 32 is read from the second file 12f to the RAMI 2e and executed.

Then, the CPU 12 d specifies the artist name of the specific music applied for based on the advertisement music correspondence list 33 and the product name and the company name of the advertisement accompanied by the song name, and extracts them from the advertisement data 34.

At the same time, a random number 62 is generated as advertisement confirmation information that should be displayed in the advertisement 61.

Then, the CPU 12 d combines the extracted advertisement data 34 and the generated random number 62 data together into a combined file via the output means 12 c, and distributes the combined file to the customer C.

Then, at the customer C, the delivered combined file is automatically opened and a specific advertisement 61 including video and audio is displayed, but at the same time, a random number 62 as advertisement confirmation information is also displayed. (See Figure 7).

(3) Signal reception stage

This signal receiving step is a step of receiving a signal, which is transmitted from the customer C who made the application and requests the start of distribution of the applied music, corresponding to the advertisement confirmation information displayed in the advertisement.

That is, the customer C who has viewed the specific advertisement including video and audio and the random number 62 as the advertisement confirmation information has requested the start of distribution of the music for which the same number as the random number 62 confirmed through the viewing has been applied. Use this as a signal to send a call (see Figure 7). Here, the random number 62 as the advertisement confirmation information is displayed in three different times before, during, and after the advertisement is delivered, and each is displayed with a different number in a very short time. If you are not watching It can be said that sending figures is almost impossible.

Note that the advertisement confirmation information is not limited to information displaying the random number 62 as in the present embodiment. For example, since the advertisement itself is a quiz, if the advertisement is not completely watched, the answer to the quiz is A quiz format in which a signal cannot be sent, or a company devised to enter a company name or product name as a signal so that it will not be obvious unless you watch the advertisement being distributed carefully. And so on.

Then, in response to the signal from the customer C, the CPU 13 d reads the signal receiving program 41 from the fourth file 13 f to the RAM 13 e and executes it.

Then, the CPU 13d receives a signal from the customer C via the input means 13b.

At the same time, a consent to the reception of the signal is sent to the customer C via the output means 13c.

(4) Music distribution stage

The music distribution stage is a stage in which the applied music is distributed to the subscribed customer C in response to a signal from the customer C.

That is, when receiving the signal from the customer C, the CPU 14d reads out the music distribution program 51 from the fifth file 14f to the RAMI 4e and executes it.

Then, the CPU 14 d specifies the product name and the company name of the advertisement requested by the company based on the advertisement music correspondence list 52 and extracts it from the music data 53 _c. Via c, the extracted music data 53 is converted into an appropriate format to form a file, and the file is distributed to the customer C.

Then, the distributed file is automatically opened at the customer C, and specific music including video and audio is displayed, so that the customer C can view the desired music (see FIG. 7).

Therefore, according to the advertisement distribution method according to the present embodiment, if there is no signal from the customer C corresponding to the advertisement confirmation information that is considerably difficult to confirm unless the advertisement content is completely viewed, the customer C No music will be distributed. Therefore, customer c, who wants to distribute music, tries to view the advertisement content without omission, and as a result, it is possible to improve the transmission of the advertisement content to customer C, and to promote free advertising activities of the company. Can also be realized.

In addition, if it is decided to operate in such a way that all of the consideration such as licenses to be paid to the copyright holders etc. is paid for by the advertisement distribution paid by the company as the advertising client,

As long as C views and listens to the advertisement content without any omissions, it will be possible to receive free music distribution, and this type of operation will be an incentive to further enhance the transmission of advertisement content to customer C.

Industrial applicability

ADVANTAGE OF THE INVENTION According to this invention, since it was comprised as mentioned above, it becomes possible to provide the advertisement distribution system and the method of having the high transmission of the advertising content to a customer.

Claims

The scope of the claims

1 An advertisement distribution system that distributes an advertisement to a customer via a communication network together with an accompanying work,

Application receiving means for receiving an application for requesting distribution of a copyrighted work transmitted from a customer; and distributing an advertisement accompanied by the applied copyrighted work to the customer who made the application in response to the application. Advertising distribution means,

In response to the advertisement confirmation information displayed in the advertisement, transmitted from the customer who has made the application, a signal receiving means for receiving a signal requesting the start of distribution of the applied work,

In response to the signal, a copyrighted work distributing means for delivering the applied copyrighted work to the applied customer;

An advertisement distribution system, comprising:

(2) An advertisement distribution method for distributing an advertisement to a customer via a communication network together with an accompanying work,

An application receiving step of receiving an application for requesting distribution of a copyrighted work transmitted from a customer; and distributing an advertisement accompanied with the applied copyrighted work to the customer who made the application in response to the application. The ad serving stage,

In response to the advertisement confirmation information displayed in the advertisement, a signal transmitted from the customer who has made the application and receiving a signal requesting start of distribution of the applied work is received.

Responding to the signal, distributing the applied work to the applied customer;

Advertisement delivery method characterized by including.