WO2002058329A2 - Electronic display system for transmitting information to portable transceivers - Google Patents

Electronic display system for transmitting information to portable transceivers Download PDF

Info

Publication number
WO2002058329A2
WO2002058329A2 PCT/GB2002/000162 GB0200162W WO02058329A2 WO 2002058329 A2 WO2002058329 A2 WO 2002058329A2 GB 0200162 W GB0200162 W GB 0200162W WO 02058329 A2 WO02058329 A2 WO 02058329A2
Authority
WO
WIPO (PCT)
Prior art keywords
display system
electronic display
electronic
portable
appropriately adapted
Prior art date
Application number
PCT/GB2002/000162
Other languages
French (fr)
Other versions
WO2002058329A3 (en
Inventor
Peter Lockhart
Original Assignee
Roke Manor Research Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Roke Manor Research Limited filed Critical Roke Manor Research Limited
Publication of WO2002058329A2 publication Critical patent/WO2002058329A2/en
Publication of WO2002058329A3 publication Critical patent/WO2002058329A3/en

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/08Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band, e.g. by time division
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/4104Peripherals receiving signals from specially adapted client devices
    • H04N21/4126The peripheral being portable, e.g. PDAs or mobile phones
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/414Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41415Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/436Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
    • H04N21/4363Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network
    • H04N21/43637Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/44Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H04N5/445Receiver circuitry for the reception of television signals according to analogue transmission standards for displaying additional information
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/38Transmitter circuitry for the transmission of television signals according to analogue transmission standards

Definitions

  • This invention relates to electronic display systems and more especially but not exclusively it relates to advertising display panels.
  • an electronic display system comprises a communication system including modulator means arranged to modulate electromagnetic radiation inadvertently radiated from an electronically operated display with which said modulator means is operatively associated, (e.g. radiation emanating from an electronic screen), for the purpose of transmitting information to portable receivers (e.g. appropriately adapted mobile phones, MP3 players, Personal Digital Assistants, portable radios, music players or the like), whereby the portable receivers are enabled to receive the information.
  • modulator means arranged to modulate electromagnetic radiation inadvertently radiated from an electronically operated display with which said modulator means is operatively associated, (e.g. radiation emanating from an electronic screen), for the purpose of transmitting information to portable receivers (e.g. appropriately adapted mobile phones, MP3 players, Personal Digital Assistants, portable radios, music players or the like), whereby the portable receivers are enabled to receive the information.
  • portable receivers e.g. appropriately adapted mobile phones, MP3 players, Personal Digital Assistants, portable radios, music players or the like
  • the electronically operated display may be a plasma display, an electroluminescent NFD display, an LCD display, or a CRT display.
  • this facility could be offered by mobile phone manufacturers as a sales feature and in this context it is particularly attractive since it will involve zero or minimal hardware cost to the electronic display owner, or to the mobile phone user. Moreover, it is envisaged that the display owner will find the facility commercially attractive since it may be rented out for sales promotion and/or advertising purposes.
  • the modulator means may comprise software adapted to select and facilitate impression of appropriate modulation chosen in accordance with the application in view using data transmitted in any suitable format, such as ASK, or spread spectrum.
  • the invention is eminently suitable for the purpose of facilitating communication between electronic display apparatus and mobile phones or the like carried by shoppers, it will be appreciated that it may equally well be applied to facilitate communication between a service information centre and members of the public such as travellers, at an airport for example, who in this case require instant updates appertaining to arrival times and/or departure times and/or delays.
  • travellers are provided with an appropriate receiver, which may be part of a boarding voucher, they can be individually identified and contacted if appropriate.
  • the modulation may be impressed on any unwanted electromagnetic screen radiation, and the receiver may be operatively associated with any piece of portable electronic apparatus such as Personal Digital Assistants (PDAs), personal radio/music devices, or specifically designed electronic loyalty tokens, or electronic airport departure tags or boarding passes for example.
  • PDAs Personal Digital Assistants
  • personal radio/music devices or specifically designed electronic loyalty tokens, or electronic airport departure tags or boarding passes for example.
  • an electronic display screen 1 embodies a modulator 2, which serves to modulate electromagnetic radiation unintentionally radiated therefrom, with sales promotion information .
  • the radiation thus modulated which is essentially short range, is arranged to be received by the mobile phone 3, of a shopper 4, in the immediate vicinity, wherein it is demodulated and made available to the shopper .
  • the mobile phone 3, will optionally include a function, which must be selected by the user in order to enable the user to receive the information.
  • the mobile phone 3, if appropriately enabled will provide the user with information, during a shopping trip, appertaining to items/goods/services of interest in the immediate vicinity.

Abstract

An electronic display system comprising a communication system including modulator means (2) arranged to modulate electromagnetic radiation inadvertently radiated from an electronically operated display (1) with which said modulator means (2) is operatively associated, (e.g. radiation emanating from an electronic screen), for the purpose of transmitting information to portable receivers (3) (e.g. appropriately adapted mobile phones, MP3 players, Personal Digital Assistants, portable radios, music players or the like), whereby the portable receivers (3) are enabled to receive the information.

Description

Improvements in or relating to electronic display systems.
This invention relates to electronic display systems and more especially but not exclusively it relates to advertising display panels.
Most commercial advertising and sales promotion presently involves the media, however it would clearly be highly desirable to communicate directly with shoppers whilst they are out and about, and preferably when they are actually in or around a sales outlet, for the purpose of drawing to their attention the goods or services available, and more particularly to acquaint them with goods/services of special interest.
It is one object of this invention to provide an electronic display system suitable for the aforementioned purpose, which to a large extent utilises existing apparatus and which accordingly involves little or no addition cost to implement.
According to the present invention, an electronic display system comprises a communication system including modulator means arranged to modulate electromagnetic radiation inadvertently radiated from an electronically operated display with which said modulator means is operatively associated, (e.g. radiation emanating from an electronic screen), for the purpose of transmitting information to portable receivers (e.g. appropriately adapted mobile phones, MP3 players, Personal Digital Assistants, portable radios, music players or the like), whereby the portable receivers are enabled to receive the information.
The electronically operated display, may be a plasma display, an electroluminescent NFD display, an LCD display, or a CRT display.
It is especially envisaged that this facility could be offered by mobile phone manufacturers as a sales feature and in this context it is particularly attractive since it will involve zero or minimal hardware cost to the electronic display owner, or to the mobile phone user. Moreover, it is envisaged that the display owner will find the facility commercially attractive since it may be rented out for sales promotion and/or advertising purposes.
The modulator means may comprise software adapted to select and facilitate impression of appropriate modulation chosen in accordance with the application in view using data transmitted in any suitable format, such as ASK, or spread spectrum.
Although the invention is eminently suitable for the purpose of facilitating communication between electronic display apparatus and mobile phones or the like carried by shoppers, it will be appreciated that it may equally well be applied to facilitate communication between a service information centre and members of the public such as travellers, at an airport for example, who in this case require instant updates appertaining to arrival times and/or departure times and/or delays.
Moreover, if travellers are provided with an appropriate receiver, which may be part of a boarding voucher, they can be individually identified and contacted if appropriate.
Thus the modulation may be impressed on any unwanted electromagnetic screen radiation, and the receiver may be operatively associated with any piece of portable electronic apparatus such as Personal Digital Assistants (PDAs), personal radio/music devices, or specifically designed electronic loyalty tokens, or electronic airport departure tags or boarding passes for example.
One embodiment of the invention will now be described by way of example only, with reference to the accompanying drawing which is a somewhat schematic block diagram of a display system.
Referring now to the drawing, an electronic display screen 1 , embodies a modulator 2, which serves to modulate electromagnetic radiation unintentionally radiated therefrom, with sales promotion information . The radiation thus modulated, which is essentially short range, is arranged to be received by the mobile phone 3, of a shopper 4, in the immediate vicinity, wherein it is demodulated and made available to the shopper . It is envisaged that the mobile phone 3, will optionally include a function, which must be selected by the user in order to enable the user to receive the information. Thus, in operation of the system, the mobile phone 3, if appropriately enabled, will provide the user with information, during a shopping trip, appertaining to items/goods/services of interest in the immediate vicinity.
It will be appreciated that the foregoing example, is given by way of example only, and that various other applications using the principle of modulating inadvertently radiated electromagnetic screen radiation to transmit information, as hereinbefore mentioned, will also fall with the scope of this invention such as for example use with display panels in fast food restaurants to communicate with appropriately equipped customers.

Claims

CLAIMS.
1. An electronic display system comprising a communication system including modulator means arranged to modulate electromagnetic radiation inadvertently radiated from an electronically operated display with which said modulator means is operatively associated, (e.g. radiation emanating from an electronic screen), for the purpose of transmitting information to portable receivers, whereby the portable receivers are enabled to receive the information.
2. An electronic display system as claimed in Claim 1, wherein the portable receiver is an appropriately adapted mobile phone.
3. An electronic display system as claimed in Claim 1, wherein the portable receiver is an appropriately adapted
MP3 player.
4. An electronic display system as claimed in Claim 1, wherein the portable receiver is an appropriately adapted Personal Digital Assistant.
5. An electronic display system as claimed in Claim 1, wherein the portable receiver is an appropriately adapted portable radio.
6. An electronic display system as claimed in Claim 1, wherein the portable receiver is an appropriately adapted music player.
7. An electronic display system as claimed in any preceding claim wherein the electronically operated display, is a plasma display.
8. An electronic display system as claimed in any of claims 1 to 6, wherein the display is an electroluminescent VFD display.
9. An electronic display system as claimed in any of claims 1 to 6, wherein the display is an LCD display.
10. An electronic display system as claimed in any of claims 1 to 6, wherein the display is a CRT display.
11. An electronic display system as claimed in any preceding claim wherein the modulator means comprises software adapted to select and facilitate impression of appropriate modulation chosen in accordance with the application in view.
12. An electronic display system as claimed in any preceding claim used to facilitate communication between a service information centre and members of the public.
13. An electronic display system substantially as hereinbefore described with reference to the accompanying drawing.
PCT/GB2002/000162 2001-01-16 2002-01-16 Electronic display system for transmitting information to portable transceivers WO2002058329A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB0101068.5 2001-01-16
GB0101068A GB2371176A (en) 2001-01-16 2001-01-16 Using electromagnetic radiation inadvertently emitted from a display to transmit data

Publications (2)

Publication Number Publication Date
WO2002058329A2 true WO2002058329A2 (en) 2002-07-25
WO2002058329A3 WO2002058329A3 (en) 2003-05-30

Family

ID=9906873

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GB2002/000162 WO2002058329A2 (en) 2001-01-16 2002-01-16 Electronic display system for transmitting information to portable transceivers

Country Status (2)

Country Link
GB (1) GB2371176A (en)
WO (1) WO2002058329A2 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11431990B2 (en) 2015-06-04 2022-08-30 Thales Holdings Uk Plc Video compression with increased fidelity near horizon

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11107136B2 (en) 2016-10-21 2021-08-31 Brian Conville Management of products and dynamic price display system

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4644352A (en) * 1984-03-30 1987-02-17 Casio Computer Co., Ltd. Radio wave data transmission watch device
DE8702388U1 (en) * 1987-02-17 1987-04-09 Rudolf Wanzl Kg, 8874 Leipheim, De
US4967194A (en) * 1986-02-05 1990-10-30 Nec Corporation Radio message display system
DE3932550A1 (en) * 1989-09-29 1991-04-11 Loos Heinz Ruediger Individual data local transmission system e.g. for shopping trolleys - uses overhead transmitters communicating to mobile trolleys with display devices
GB2345779A (en) * 1999-10-12 2000-07-19 Roke Manor Research Interactive communications apparatus and method
US6097949A (en) * 1997-04-15 2000-08-01 Sk Telecom Co., Ltd. Method for providing closed user group service in mobile communication network

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB9925698D0 (en) * 1999-10-30 1999-12-29 Roke Manor Research Improved interactive communications apparatus and method

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4644352A (en) * 1984-03-30 1987-02-17 Casio Computer Co., Ltd. Radio wave data transmission watch device
US4967194A (en) * 1986-02-05 1990-10-30 Nec Corporation Radio message display system
DE8702388U1 (en) * 1987-02-17 1987-04-09 Rudolf Wanzl Kg, 8874 Leipheim, De
DE3932550A1 (en) * 1989-09-29 1991-04-11 Loos Heinz Ruediger Individual data local transmission system e.g. for shopping trolleys - uses overhead transmitters communicating to mobile trolleys with display devices
US6097949A (en) * 1997-04-15 2000-08-01 Sk Telecom Co., Ltd. Method for providing closed user group service in mobile communication network
GB2345779A (en) * 1999-10-12 2000-07-19 Roke Manor Research Interactive communications apparatus and method

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11431990B2 (en) 2015-06-04 2022-08-30 Thales Holdings Uk Plc Video compression with increased fidelity near horizon

Also Published As

Publication number Publication date
WO2002058329A3 (en) 2003-05-30
GB0101068D0 (en) 2001-02-28
GB2371176A (en) 2002-07-17

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