WO2002043382A1 - Procede et systeme de telediffusion servant a diffuser un film publicitaire - Google Patents

Procede et systeme de telediffusion servant a diffuser un film publicitaire Download PDF

Info

Publication number
WO2002043382A1
WO2002043382A1 PCT/FI2001/001015 FI0101015W WO0243382A1 WO 2002043382 A1 WO2002043382 A1 WO 2002043382A1 FI 0101015 W FI0101015 W FI 0101015W WO 0243382 A1 WO0243382 A1 WO 0243382A1
Authority
WO
WIPO (PCT)
Prior art keywords
commercial
broadcasting
broadcast
audio
text
Prior art date
Application number
PCT/FI2001/001015
Other languages
English (en)
Other versions
WO2002043382A8 (fr
Inventor
Timo Kiiskinen
Original Assignee
Alma Media Oyj
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=8559561&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=WO2002043382(A1) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Alma Media Oyj filed Critical Alma Media Oyj
Priority to AU2002223717A priority Critical patent/AU2002223717A1/en
Priority to EP01997945A priority patent/EP1344397A1/fr
Publication of WO2002043382A1 publication Critical patent/WO2002043382A1/fr
Publication of WO2002043382A8 publication Critical patent/WO2002043382A8/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/02—Editing, e.g. varying the order of information signals recorded on, or reproduced from, record carriers
    • G11B27/031—Electronic editing of digitised analogue information signals, e.g. audio or video signals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23412—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs for generating or manipulating the scene composition of objects, e.g. MPEG-4 objects
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution

Definitions

  • the invention relates to broadcasting a television commercial in a television broadcasting system.
  • An object of the invention is to provide a technology for broadcasting commercials so as to enable more cost-effective television commercials whose contents can be modified in a shorter period of time.
  • a television broadcasting unit provides a customer with a limited capability of changing the contents of a pre-produced commercial that has already been delivered to a television company.
  • a unit for editing commercials is arranged in association with the television broadcasting unit responsible for timing and inserting the commercials into the rest of the programme stream to be broadcast.
  • the edit- ing unit has a limited and automated capability of inserting new or modified contents, such as text, image elements and/or audio, into the particular pre- produced basic commercial in order to provide a final version of the commercial for broadcasting. This enables producing new versions of the commercial film besides the original one designed and produced by the production com- pany. The desired changes are specified by the editing unit.
  • the editing unit comprises telecommunication means enabling a customer (advertiser) to communicate with the editing unit over a telecommunication network and thus, as a remote control function, to limitedly change or insert text, image elements and/or audio even just before the broad- casting moment, although the commercial is already stored in the broadcasting unit to be broadcast as scheduled.
  • the editing unit stores the contents, specified by the advertiser as a remote control function or otherwise, separately from the original commercial and, in a synchronized manner, inserts the specified contents into pre-produced television commercial only at the broadcasting moment.
  • the editing unit automatically inserts the contents specified by the advertiser as a remote control function or otherwise into advertiser's commercial before broadcasting and stores the edited commercial film to wait for being broadcast.
  • the broadcast stream is easier to manage and errors become much less probable.
  • the broadcasting system of the television company can then carry out the changes in the text, image elements and/or audio at these predetermined points in the commercial where the possibility of later changes has been taken into account.
  • the invention enables the modified contents to be synchro- nized into the broadcast stream in the broadcasting unit with no need to change the contents of the original commercial.
  • the existing digital broadcasting technology and advertising automation can be commercialized.
  • the commercials produced by the customer can be utilized more cost-effectively and in a more versatile manner.
  • the cost-effective method of the invention for limitedly changing the information contents of the commercial increases the volume of special offers advertising since various offers can be added to the original commercial for different campaigns. As far as the television company is concerned, being thus able to manage last-minute changes, the company will also be able to improve its customer service.
  • the concept according to the invention closely relates to the normal operation of a television company, thus being an integral part thereof.
  • the invention further enables the lifetime of an expensive original commercial to be extended since the contents of the commercial can be flexibly changed later.
  • Figure 1 is a schematic system diagram showing how television commercials are produced and broadcast according to the invention.
  • Figure 2 schematically illustrates a television commercial produced according to the invention.
  • an external programme production company conventionally produces an original commercial film, which is stored in a digital form in a commercial server 2 of a broadcasting system of a television company. Furthermore, information about the points in time at which the original commercial film stored in the commercial server 2 is to be broadcast is stored in a commercial and campaign management system 3.
  • the management unit 3 commands the commercial server 2 to transfer the digital commercial film to a television broadcasting unit 4, which, at a correct point in time, inserts the commercial into the rest of the programme stream being broadcast to television receivers 8 and 9 via a television broad- casting system 5.
  • Such advertising automation and broadcasting automation provided by the management unit 3, commercial server 2 and the broadcasting unit 4 are prior art known per se to one skilled in the art. Using this technology, the original commercial film stored in the commercial server, as well as other commercials not to be changed, can be broadcast as such. [0013] In the embodiment of the invention shown in Figure 1 , such commercial and broadcasting automation is further provided with a commercial editing server 1 enabling digital content elements, such as text, image elements or audio information, to be inserted or changed in the original commercial film stored in the commercial server 2. Therefore, customer-specific digital content elements that can be digitally added to the original commercial film are stored or such elements can be specified in the editing server 1.
  • digital content elements such as text, image elements or audio information
  • the editing server 1 further comprises a telecommunications circuitry and software to enable a customer 6 to communicate with the editing server 1 via a public telecommunication system 7 and to limitedly change the contents of the particular customer's commercials by specifying the above-mentioned content elements.
  • the editing server 1 comprises a World Wide Web (WWW) site constituting a user interface enabling the customer to modify the contents of the customer's commercials by means of a computer equipped with a conventional web browser.
  • WWW World Wide Web
  • the user may view the original commercial film, add some new text material thereto, transfer audio and image files from a customer application 6 to the commercial film and, eventually, preview the final version of the commercial film on the WWW pages.
  • the customer may also command the editing server 1 to store the edited digital commercial film in the commercial server 2.
  • the commercial server 2 preferably keeps the original basic commercial film in store in case the commercial is at some future time to be broadcast in its original form or some new versions are to be edited on the basis of the original film.
  • the customer via the editing server 1 , the customer is able to communicate with the commercial management system 3 and to determine therein the points in time at which the new version of the commercial film is to be broadcast, and possibly some further information.
  • the management system 3 then commands the commercial server 2 and the broadcasting unit 4 to broadcast the edited version of the commercial (instead of the original one) to the receivers 8 and 9 at a desired broadcasting moment.
  • the editing server 1 only stores the edited content elements linked to certain points at the original commercial in the commercial server in its own database or in the commercial server 2. Furthermore, information indicating which content elements should be added to the original commercial at which points in time is stored in the commercial management system 3 in order to produce a desired version of the commercial. At the desired broadcasting moment, the management system 3 then commands the editing server 1 , the commercial server 2 and/or the broadcasting unit 4 to add the specified content elements to the original commercial in a synchronized manner, and further to integrate the version of the commercial thus edited into the broadcast stream.
  • Two or more different edited versions of the commercial may be stored in the commercial server 2, one such version being selected to be broadcast according to a particular criterion.
  • a number of different content elements or content element groups may be stored in the editing server 1 or in the commercial server 2, and the broadcasting system automati- cally selects some of these elements or groups to be added to the original commercial film according to a particular criterion.
  • Such a criterion may be e.g. the broadcasting moment, in which case the contents of the commercial change in terms of time. For instance, in the course of the advertising cam- paign, the contents may automatically change day by day, or the commercials may have different contents in the morning and in the evening.
  • Another criterion may be e.g.
  • the commercials may have different contents in connection with programmes for young people and during current affairs programmes and news.
  • Yet another contents criterion for the commercials may be e.g. information on the viewers or their wishes received through a return channel or even a choice made by a viewer to be delivered through the return channel.
  • a return channel has been specified at least in the technical specifications for a digital television system called Digital Video Broadcasting (DVB).
  • DVD Digital Video Broadcasting
  • the invention enables the implementation of consumer-group-specific and/or even consumer-specific television advertising that changes in terms of time.
  • the changing content elements may comprise text, image elements and/or audio information (voice).
  • the content elements are preferably in a digital form.
  • the original commercial film is preferably designed to readily enable changing additional information to be inserted into the film.
  • the original commercial film may comprise e.g. predetermined areas or fields to receive the changing text or graphic image element. Such a point or field may have an identification code of its own.
  • the text or image element created by the user and provided with a respective identifier may automatically and seamlessly be inserted at a predetermined point in the commercial film. Images may even be appropriately scaled or text automatically formatted according to values specified for the particular point.
  • the original commercial film may be provided with a pre-indexed point from which the changing audio information can be set to automatically start playing so as to be seamlessly integrated into the rest of the commercial.
  • Figure 2 schematically illustrates a commercial picture implemented according to the invention.
  • the original commercial film is provided with a field 22 wherein, according to the invention, a customer is able to specify the text to be changed.
  • the original commercial film may comprise a default text, which will be presented if no new text has been specified in the editing server 1.
  • the textual contents of the field 22 may relate e.g. to a product 23 shown in the commercial film. Also this product image may have been specified as a changing image element, i.e.
  • the customer can change the image element of the presented product by specifying a new image element by means of the editing server 1.
  • the original basic commercial film with its sound environment can be run on the background of the elements 22 and 23. According to the invention, however, new contents, e.g. the same information as seen in the field 22 presented as spoken information, can be inserted into this sound environment or the contents can be changed. Again, this audio information can be added from the editing server 1 in the above-described manner.
  • the original commercial film is designed taking such changing information into account, the result is a high-quality product that cannot be distinguished from a conventional commercial produced in a special production company.
  • the present invention can be applied both to conventional analogue television broadcasting systems and to new digital television sys- terns.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Security & Cryptography (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Television Signal Processing For Recording (AREA)

Abstract

L'invention se rapporte à un système de télédiffusion et à un procédé servant à diffuser des films publicitaires. Selon l'invention, une unité (1) de mise en forme de films publicitaires est reliée à une unité de télédiffusion chargée de programmer et d'insérer les films publicitaires dans le reste du flux de programmes à diffuser. L'unité de mise en forme présente une capacité limitée et automatisée en matière d'insertion de contenus nouveaux ou modifiés, tels que du texte ou des éléments visuels et/ou sonores, dans le film publicitaire d'origine pré-produit donné, dans le but d'offrir une nouvelle version du film publicitaire à diffuser. L'unité (1) de mise en forme comprend des éléments de télécommunications permettant à un client (annonceur) de communiquer avec l'unité de mise en forme sur un réseau (7) de télécommunications et ainsi, en tant que fonction de commande à distance, d'effectuer des modifications limitées ou d'insérer du texte, des éléments visuels et/ou sonores, même juste avant la diffusion, même si le film publicitaire est déjà en mémoire (2) dans l'unité de diffusion et programmé pour la diffusion.
PCT/FI2001/001015 2000-11-23 2001-11-22 Procede et systeme de telediffusion servant a diffuser un film publicitaire WO2002043382A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2002223717A AU2002223717A1 (en) 2000-11-23 2001-11-22 Method and broadcasting system for broadcasting a television commercial
EP01997945A EP1344397A1 (fr) 2000-11-23 2001-11-22 Procede et systeme de telediffusion servant a diffuser un film publicitaire

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
FI20002570 2000-11-23
FI20002570A FI115184B (fi) 2000-11-23 2000-11-23 Menetelmä ja lähetysjärjestelmä televisiomainoksen lähettämiseksi

Publications (2)

Publication Number Publication Date
WO2002043382A1 true WO2002043382A1 (fr) 2002-05-30
WO2002043382A8 WO2002043382A8 (fr) 2002-12-27

Family

ID=8559561

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/FI2001/001015 WO2002043382A1 (fr) 2000-11-23 2001-11-22 Procede et systeme de telediffusion servant a diffuser un film publicitaire

Country Status (4)

Country Link
EP (1) EP1344397A1 (fr)
AU (1) AU2002223717A1 (fr)
FI (1) FI115184B (fr)
WO (1) WO2002043382A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1392061A2 (fr) * 2002-08-07 2004-02-25 Marzena Karczewska Appareil de représentation d'images sur un écran
US7490341B2 (en) 2005-06-07 2009-02-10 Nokia Corporation System and associated terminal, method and computer program product for directional channel browsing of broadcast content

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4724491A (en) * 1984-08-28 1988-02-09 Adams-Russell Co., Inc. Inserting television advertising spots automatically
US5216515A (en) * 1991-05-23 1993-06-01 Adexpress Company Addressable video feed system
US5960074A (en) * 1996-09-23 1999-09-28 Curtis Clark Mobile tele-computer network for motion picture, television and tv advertising production
EP1032148A2 (fr) * 1999-02-15 2000-08-30 Advent Television Ltd. Système électronique pour introduire un message publicitaire et pour l'émission de ce message

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5715018A (en) * 1992-04-10 1998-02-03 Avid Technology, Inc. Digital advertisement insertion system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4724491A (en) * 1984-08-28 1988-02-09 Adams-Russell Co., Inc. Inserting television advertising spots automatically
US5216515A (en) * 1991-05-23 1993-06-01 Adexpress Company Addressable video feed system
US5960074A (en) * 1996-09-23 1999-09-28 Curtis Clark Mobile tele-computer network for motion picture, television and tv advertising production
EP1032148A2 (fr) * 1999-02-15 2000-08-30 Advent Television Ltd. Système électronique pour introduire un message publicitaire et pour l'émission de ce message

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1392061A2 (fr) * 2002-08-07 2004-02-25 Marzena Karczewska Appareil de représentation d'images sur un écran
EP1392061A3 (fr) * 2002-08-07 2004-09-01 Marzena Karczewska Appareil de représentation d'images sur un écran
US7490341B2 (en) 2005-06-07 2009-02-10 Nokia Corporation System and associated terminal, method and computer program product for directional channel browsing of broadcast content

Also Published As

Publication number Publication date
WO2002043382A8 (fr) 2002-12-27
EP1344397A1 (fr) 2003-09-17
FI20002570A (fi) 2002-05-24
AU2002223717A1 (en) 2002-06-03
FI20002570A0 (fi) 2000-11-23
FI115184B (fi) 2005-03-15

Similar Documents

Publication Publication Date Title
US20240007696A1 (en) Systems and methods for using video metadata to associate advertisements therewith
JP4922187B2 (ja) タイム−シフトされたマルチメディア・コンテンツ内の情報の更新
CN100568953C (zh) 用于动态生成和分布对广播信号的同步增强效果的系统和方法
US8201201B2 (en) Inserting branding elements
CN1146238C (zh) 发送和接收电视节目的方法和装置
US8321890B2 (en) Device and terminal for inserting commercial image data in distribution content and method thereof
CN1640133B (zh) 创建个人广告频道的方法和设备
US9160470B2 (en) System and method for delivering representative media objects of a broadcast media stream to a terminal
US20020016960A1 (en) Device and method for processing broadcast program related information
JP5362686B2 (ja) 信号伝送管理システム
US20140053188A1 (en) System and Method for Simultaneous Broadcast for Personalized Messages
CN101651821B (zh) 互动电视广告实现系统及方法
US20020059604A1 (en) System and method for linking media content
WO2003014949A1 (fr) Procede, systeme et produit-programme informatique de production et de distribution d'un contenu media enrichi
MXPA04005162A (es) Sistemas de reemplazo de comerciales y metodos que utilizan corrientes de reemplazo de comerciales y programas de television sincronizados y de almacenamiento intermedio.
WO2001082163A1 (fr) Systeme de fourniture de contenus multimedia, et procede correspondant
TW424399B (en) Television-program broadcasting system
US20130191864A1 (en) Method and system for integrated media planning and automated advertisement distribution and insertion
US20020100045A1 (en) System and method for enabling anonymous personalization
CN101674422A (zh) 一种在线节目单驱动的字幕播出列表的更新方法
WO2002043382A1 (fr) Procede et systeme de telediffusion servant a diffuser un film publicitaire
JPH0851405A (ja) データ出力装置
EP1277341B1 (fr) Systeme et procede de ciblage de contenu audio de radiodiffusion numerique
KR100312481B1 (ko) 디지털 비디오 스트림용 데이터 애노테이션 시스템
US8719893B2 (en) Secure module and a method for providing a dedicated on-site media service

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A1

Designated state(s): AE AG AL AM AT AT AU AZ BA BB BG BR BY BZ CA CH CN CO CR CU CZ CZ DE DE DK DK DM DZ EC EE EE ES FI FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ OM PH PL PT RO RU SD SE SG SI SK SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZM ZW

AL Designated countries for regional patents

Kind code of ref document: A1

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZM ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GQ GW ML MR NE SN TD TG

DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
121 Ep: the epo has been informed by wipo that ep was designated in this application
AK Designated states

Kind code of ref document: C1

Designated state(s): AE AG AL AM AT AT AU AZ BA BB BG BR BY BZ CA CH CN CO CR CU CZ CZ DE DE DK DK DM DZ EC EE EE ES FI FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ OM PH PL PT RO RU SD SE SG SI SK SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZM ZW

AL Designated countries for regional patents

Kind code of ref document: C1

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZM ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE TR BF BJ CF CG CI CM GA GN GQ GW ML MR NE SN TD TG

WR Later publication of a revised version of an international search report
WWE Wipo information: entry into national phase

Ref document number: 2001997945

Country of ref document: EP

WWP Wipo information: published in national office

Ref document number: 2001997945

Country of ref document: EP

REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

NENP Non-entry into the national phase

Ref country code: JP

WWW Wipo information: withdrawn in national office

Country of ref document: JP