WO2002039227B1 - Delivery and tracking of episodic multimedia campaigns - Google Patents

Delivery and tracking of episodic multimedia campaigns

Info

Publication number
WO2002039227B1
WO2002039227B1 PCT/US2001/047202 US0147202W WO0239227B1 WO 2002039227 B1 WO2002039227 B1 WO 2002039227B1 US 0147202 W US0147202 W US 0147202W WO 0239227 B1 WO0239227 B1 WO 0239227B1
Authority
WO
WIPO (PCT)
Prior art keywords
campaign
segments
client
downloaded
tracking
Prior art date
Application number
PCT/US2001/047202
Other languages
French (fr)
Other versions
WO2002039227A2 (en
WO2002039227A9 (en
WO2002039227A3 (en
Inventor
Anthony A Citrano Iii
Jonathan D Linscott
Peter Santeusanio
Original Assignee
R3 Media Inc
Anthony A Citrano Iii
Jonathan D Linscott
Peter Santeusanio
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by R3 Media Inc, Anthony A Citrano Iii, Jonathan D Linscott, Peter Santeusanio filed Critical R3 Media Inc
Priority to AU2002233989A priority Critical patent/AU2002233989A1/en
Publication of WO2002039227A2 publication Critical patent/WO2002039227A2/en
Publication of WO2002039227A3 publication Critical patent/WO2002039227A3/en
Publication of WO2002039227B1 publication Critical patent/WO2002039227B1/en
Publication of WO2002039227A9 publication Critical patent/WO2002039227A9/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A method for delivering and tracking an episode multimedia campaingn to a plurality of users on a network. A plurality of campaingn segments (A, B, C, D) belonging to the episodic multimedia campaingn is downloaded from a remote server (301) to a client (303, 304, 305) on the network (302), so that downloaded campaign segments (A, B, C, D) are resident on the client (303, 304, 305) and available for playing by a user on the client. The downloaded campaign segments are tracked, and tracking data pertaining to the downloaded campaign segments is stored to a database (306). The next campaign segment for the client may then be determined based on the tracking data, and delivered from the server (301) to the client (303, 304, 305).

Claims

7AMENDED CLAIMS[received by the International Bureau on 13 August 2002 (13.08.02); original claims 1, 10 and 16 amended; remaining claims unchanged (2 pages)]What is claimed is:
1. A method for delivering and tracking an episodic multimedia campaign to a plurality of users on a network, the method comprising: downloading a plurality of campaign segments belonging to the episodic multimedia campaign from a remote server to a client on the network, so that downloaded campaign segments are resident on the client and available for playing by a user on the client; tracking the downloaded campaign segments; and staring tracking data pertaining to the downloaded campaign segments to a database.
2. A method according to claim 1 , wherein the campaign segments include advertising.
3. A method according to claim 1 , wherein the campaign segments include entertainment
4. A method according to claim 1 , wherein the step of tracking is performed, at least in part, by the remote server.
5. A method according to claim 1 , wherein the database resides on the remote server.
6. A method according to claim 1 , wherein the tracking data includes a history of the downloaded campaign segments.
7. A method according to claim J , wherein the tracking data includes viewing data pertaining to the downloaded campaign segments.
8. A method according to claim 7, wherein the viewing data include a history of those downloaded campaign segments that have been viewed.
9. A method according to claim 7, wherein the viewing data include a history of those downloaded campaign segments that have not been viewed.
10. A method according to claim 7, wherein the viewing data include a history of those downloaded campaign segments that have been partially viewed.
IL A method according to claim 7, wherein the viewing data include parameters characterizing viewed downloaded campaign segments.
12. A method according to claim 7, wherein the viewing data include responses from the user to downloaded campaign segments.
13. A method according to claim 12, wherein the user requests similar campaign segments.
14. A method according to claim 1, wherein the step of tracking viewing data is performed by the client, the client sending the viewing data to the remote server.
15. A method according to claim 1, further comprising: determining a next campaign segment for delivery to the client based on the tracking data; and delivering the next campaign segment from the server to the client.
16. A method according to claim 15, wherein the nex campaign segment is delivered to the client in a deterministic sequential order as defined by the episodic multimedia campaign.
17. A method according to claim 15, wherein campaign segments are delivered to the client after a previously delivered campaign segment has been viewed.
IS, A method according to claim 15, wherein the step of determining the next campaign segment is performed at least in part by the server.
PCT/US2001/047202 2000-11-13 2001-11-13 Delivery and tracking of episodic multimedia campaigns WO2002039227A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2002233989A AU2002233989A1 (en) 2000-11-13 2001-11-13 Delivery and tracking of episodic multimedia campaigns

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US24805000P 2000-11-13 2000-11-13
US60/248,050 2000-11-13

Publications (4)

Publication Number Publication Date
WO2002039227A2 WO2002039227A2 (en) 2002-05-16
WO2002039227A3 WO2002039227A3 (en) 2002-09-06
WO2002039227B1 true WO2002039227B1 (en) 2002-11-21
WO2002039227A9 WO2002039227A9 (en) 2003-04-17

Family

ID=22937446

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/047202 WO2002039227A2 (en) 2000-11-13 2001-11-13 Delivery and tracking of episodic multimedia campaigns

Country Status (2)

Country Link
AU (1) AU2002233989A1 (en)
WO (1) WO2002039227A2 (en)

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6181867B1 (en) * 1995-06-07 2001-01-30 Intervu, Inc. Video storage and retrieval system
US5737495A (en) * 1995-09-29 1998-04-07 Intel Corporation Method and apparatus for managing multimedia data files in a computer network by streaming data files into separate streams based on file attributes
US5828881A (en) * 1995-11-09 1998-10-27 Chromatic Research, Inc. System and method for stack-based processing of multiple real-time audio tasks
US5953005A (en) * 1996-06-28 1999-09-14 Sun Microsystems, Inc. System and method for on-line multimedia access
US6138139A (en) * 1998-10-29 2000-10-24 Genesys Telecommunications Laboraties, Inc. Method and apparatus for supporting diverse interaction paths within a multimedia communication center

Also Published As

Publication number Publication date
WO2002039227A2 (en) 2002-05-16
WO2002039227A9 (en) 2003-04-17
AU2002233989A1 (en) 2002-05-21
WO2002039227A3 (en) 2002-09-06

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