WO2002019581A8 - Targeted advertising at the set top box - Google Patents

Targeted advertising at the set top box

Info

Publication number
WO2002019581A8
WO2002019581A8 PCT/US2001/027217 US0127217W WO0219581A8 WO 2002019581 A8 WO2002019581 A8 WO 2002019581A8 US 0127217 W US0127217 W US 0127217W WO 0219581 A8 WO0219581 A8 WO 0219581A8
Authority
WO
WIPO (PCT)
Prior art keywords
queue
advertising
top box
set top
watched
Prior art date
Application number
PCT/US2001/027217
Other languages
French (fr)
Other versions
WO2002019581A1 (en
WO2002019581B1 (en
Inventor
Charles A Eldering
John P Blasko
John A Schlack
Andrew M Sutton
Kyle Mehling
Gregory C Flickinger
Original Assignee
Expanse Networks Inc
Charles A Eldering
John P Blasko
John A Schlack
Andrew M Sutton
Kyle Mehling
Gregory C Flickinger
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/712,790 external-priority patent/US8151295B1/en
Priority claimed from US09/731,605 external-priority patent/US20020083435A1/en
Priority claimed from US09/731,606 external-priority patent/US20020072966A1/en
Priority claimed from US09/742,852 external-priority patent/US20020083439A1/en
Priority claimed from US09/742,506 external-priority patent/US20020026638A1/en
Priority claimed from US09/748,949 external-priority patent/US20020083441A1/en
Priority claimed from US09/748,943 external-priority patent/US20020083445A1/en
Priority claimed from US09/748,942 external-priority patent/US7328448B2/en
Priority claimed from US09/824,434 external-priority patent/US20020144263A1/en
Priority to AU2001286998A priority Critical patent/AU2001286998A1/en
Application filed by Expanse Networks Inc, Charles A Eldering, John P Blasko, John A Schlack, Andrew M Sutton, Kyle Mehling, Gregory C Flickinger filed Critical Expanse Networks Inc
Publication of WO2002019581A1 publication Critical patent/WO2002019581A1/en
Publication of WO2002019581B1 publication Critical patent/WO2002019581B1/en
Publication of WO2002019581A8 publication Critical patent/WO2002019581A8/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution
    • H04H20/106—Receiver-side switching
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/40—Arrangements for broadcast specially adapted for accumulation-type receivers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26233—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving content or additional data duration or size, e.g. length of a movie, size of an executable file
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H04N21/42684—Client identification by a unique number or address, e.g. serial number, MAC address, socket ID
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17345—Control of the passage of the selected programme
    • H04N7/17354—Control of the passage of the selected programme in an intermediate station common to a plurality of user terminals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17345—Control of the passage of the selected programme
    • H04N7/17363—Control of the passage of the selected programme at or near the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Finance (AREA)
  • Computer Graphics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Power Engineering (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

In accordance with the invention, advertisement identifiers (833) are stored in a queue in memory in the set top box (809) or elsewhere corresponding to individual subscribers (120a, b, c) of a television service delivery network (110). The advertisements are retrieved and displayed in the order dictated by the queue (2004) as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.
PCT/US2001/027217 2000-08-31 2001-08-31 Targeted advertising at the set top box WO2002019581A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001286998A AU2001286998A1 (en) 2000-08-31 2001-08-31 Targeted advertising at the set top box

Applications Claiming Priority (20)

Application Number Priority Date Filing Date Title
US22915600P 2000-08-31 2000-08-31
US60/229,156 2000-08-31
US09/712,790 US8151295B1 (en) 2000-08-31 2000-11-14 Queue based advertisement scheduling and sales
US09/712,790 2000-11-14
US09/731,606 2000-12-07
US09/731,606 US20020072966A1 (en) 2000-08-31 2000-12-07 System for providing targeted advertisements using advertiser-specific target groups
US09/731,605 2000-12-07
US09/731,605 US20020083435A1 (en) 2000-08-31 2000-12-07 Method and system for addressing targeted advertisements using detection of operational status of display device
US09/742,506 2000-12-21
US09/742,506 US20020026638A1 (en) 2000-08-31 2000-12-21 Internet-based electronic program guide advertisement insertion method and apparatus
US09/742,852 US20020083439A1 (en) 2000-08-31 2000-12-21 System for rescheduling and inserting advertisements
US09/742,852 2000-12-21
US09/748,949 US20020083441A1 (en) 2000-08-31 2000-12-27 Advertisement filtering and storage for targeted advertisement systems
US09/748,942 2000-12-27
US09/748,943 2000-12-27
US09/748,943 US20020083445A1 (en) 2000-08-31 2000-12-27 Delivering targeted advertisements to the set-top-box
US09/748,949 2000-12-27
US09/748,942 US7328448B2 (en) 2000-08-31 2000-12-27 Advertisement distribution system for distributing targeted advertisements in television systems
US09/824,434 US20020144263A1 (en) 2000-08-31 2001-04-02 Grouping of advertisements on an advertising channel in a targeted advertisement system
US09/824,434 2001-04-02

Publications (3)

Publication Number Publication Date
WO2002019581A1 WO2002019581A1 (en) 2002-03-07
WO2002019581B1 WO2002019581B1 (en) 2002-06-27
WO2002019581A8 true WO2002019581A8 (en) 2002-10-24

Family

ID=27581171

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/027217 WO2002019581A1 (en) 2000-08-31 2001-08-31 Targeted advertising at the set top box

Country Status (2)

Country Link
AU (1) AU2001286998A1 (en)
WO (1) WO2002019581A1 (en)

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Also Published As

Publication number Publication date
AU2001286998A1 (en) 2002-03-13
WO2002019581A1 (en) 2002-03-07
WO2002019581B1 (en) 2002-06-27

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