KR20230174463A - T-commerce broadcast transmission process method corresponding to the zapping time of a realtime popular channel group - Google Patents

Abstract

The present invention relates to a method of transmitting a T-commerce broadcast corresponding to the zapping time of a real-time popular channel group.
First, the commerce video that makes up the T-commerce broadcast content is composed of modules of a number of pre-produced recorded clips and their order combination. T-Commerce modular terminal monitors real-time popular channel groups for other broadcast channels. When a zapping event occurs in one of the monitored real-time popular channel groups, a specific recorded clip is designated as a zapping clip in response to the zapping time, and the zapping clip is used as a commerce video during the zapping time on the T-commerce channel. It will be sent to .

Description

Transmission process method for T-commerce broadcasts corresponding to the zapping time of real-time popular channel groups {T-COMMERCE BROADCAST TRANSMISSION PROCESS METHOD CORRESPONDING TO THE ZAPPING TIME OF A REALTIME POPULAR CHANNEL GROUP}

The present invention relates to T-commerce broadcasting.

Viewers watch broadcasts of various characteristics on TV. Among them, there are real-time broadcasts and non-real-time broadcasts. The former includes broadcasting through terrestrial channels, comprehensive channels, and TV home shopping broadcasting channels, and the latter, also called VOD broadcasting, includes VOD-based t-commerce broadcasting.

Republic of Korea Patent Publication No. 10-2012-0027615 discloses a channel zapping method for various types of broadcasting. This prior document discloses a method of watching a non-real-time broadcast, zapping the channel, and then re-watching the content from the original viewing position when returning to the non-real-time broadcast. This prior literature assumes two premises. It is assumed that viewers will easily switch to a terrestrial or comprehensive channel after watching a T-commerce broadcast (first premise), and that if they do not find enjoyment in other channels, they will return to the original T-commerce channel (second premise). am. But this doesn't happen very often. This is because there are far more viewers watching terrestrial or comprehensive channels than the number of people watching a specific T-commerce channel. However, zapping, which changes the channel from a T-commerce channel to a terrestrial/comprehensive channel, does not have a specific section, but conversely, zapping to another channel while watching a broadcast on a terrestrial/comprehensive channel does have a specific section. Large-scale zapping occurs when the broadcast content you are watching ends and another broadcast program begins (for example, the section after a popular drama ends but before the news begins). At that time, the number of viewers flowing into the T-commerce channel increases. The above prior literature is silent about this situation.

What response was the T-commerce channel taking during the zapping section of terrestrial/general broadcasting as above? They haven't responded in any way so far and were just hoping that viewers would come in by chance. It was left to chance whether the viewers who came in like that would continue to stay on the channel. The inventor of the present invention completed the present invention as a result of long-term research to solve these problems.

The purpose of the present invention is to provide a t-commerce broadcasting method that can actively respond to the zapping section of terrestrial/general/cable broadcasting.

Another purpose of the present invention is to provide a method of providing accurate product descriptions in a short period of time to viewers introduced through zapping.

Meanwhile, other unspecified purposes of the present invention will be additionally considered within the scope that can be easily inferred from the following detailed description and its effects.

In order to achieve the above task, the present invention is a transmission process method of a T-commerce broadcast corresponding to the zapping time of a real-time popular channel group:

A T-commerce modular terminal belonging to a T-commerce broadcasting server that transmits a unit commerce video composed of a sequential combination of a number of pre-produced recorded clip modules through a T-commerce channel is broadcast through N channels (N is an integer greater than 1). Monitoring a real-time popular channel group including M channels (M is an integer greater than 1 and less than N) in a broadcasting system;

In the monitoring process, when a zapping event is scheduled in one of the real-time popular channels included in the real-time popular channel group, the T-commerce modular terminal selects a specific recorded clip module corresponding to the zapping time of the real-time popular channel in the clip module database. Designating a zapping clip; and

The t-commerce channel server transmits the designated zapping clip as a commerce video to the t-commerce channel of the broadcasting system during the zapping time when a zapping event of the real-time popular channel occurs.

In the transmission process method of a T-commerce broadcast corresponding to the zapping time of a real-time popular channel group according to a preferred embodiment of the present invention, the real-time popular channel group includes a terrestrial broadcasting channel, a general broadcasting channel, and a cable broadcasting channel. It's good to be.

In addition, in the transmission process method of a T-commerce broadcast corresponding to the zapping time of a real-time popular channel group according to a preferred embodiment of the present invention, the recorded clip module includes the show host product description classification and call to action (CTA). ) are indexed by classification and full screen description classification, and the zapping clips are preferably indexed by product description classification in priority order.

According to the T-commerce video transmission method of the present invention, there is an advantage of being able to provide commerce video according to the interests of incoming viewers by actively responding to zapping events that occur on popular channels of terrestrial/general/cable broadcasting.

Additionally, by providing accurate product information to viewers in a short period of time, we can better meet the needs of marketers.

Meanwhile, it is to be added that even if the effects are not explicitly mentioned herein, the effects described in the following specification and their potential effects expected from the technical features of the present invention are treated as if described in the specification of the present invention.

Figure 1 schematically shows the system configuration according to an embodiment of the present invention.
Figure 2 conceptually explains the configuration of the clip module set of the present invention.
Figure 3 shows a T-commerce video transmission scenario of the present invention that actively responds to zapping sections occurring in other channels.
Figure 4 schematically shows the overall configuration of the preferred process of the method of the invention.
* The attached drawings are intended as reference for understanding the technical idea of the present invention, and are not intended to limit the scope of the present invention.

Hereinafter, the present invention will be described through drawings illustrating preferred embodiments of the present invention. In describing the present invention, if it is determined that related known functions may unnecessarily obscure the gist of the present invention as they are obvious to those skilled in the art, the detailed description thereof will be omitted.

Figure 1 schematically shows the system configuration according to a preferred embodiment of the present invention.

The broadcasting system 10 broadcasts to viewers according to the broadcast channel schedule. This broadcasting system 10 provides broadcast content to viewer terminals through N channels (N is an integer greater than 1). Channels are predetermined according to broadcasting licenses. Such channels include terrestrial channels, comprehensive channels, cable channels, VOD t-commerce channels, and real-time home shopping broadcast channels.

This broadcasting system 10 and N channels are managed by an IPTV operator server 11 equipped with one or more hardware and software equipment. Each channel is managed by a channel manager server (100, 200, 201??) that transmits broadcast video to the allocated channel of the broadcasting system 10 and communicates with the IPTV operator server 11. This system configuration is basically known.

The monitoring device 20 may obtain status information of the broadcasting system 10 through communication with the IPTV operator server 11 or through another information providing device (not shown). In particular, the present invention monitors a real-time popular channel group containing M channels (M is an integer greater than 1 and less than N). Preferably, the T-commerce modular terminal 101 monitors real-time popular channel groups that record real-time viewership ratings, for example, up to the top 10.

The T-commerce channel server 100 of the present invention communicates with the IPTV operator server 11 through an assigned unique channel and transmits commerce video to the broadcasting system 10. It includes one or more server devices, and the server device includes one or more software/hardware devices.

The clip module database 110 stores a number of pre-produced recorded clips. One product consists of one clip module set. A commerce video is constructed by combining the order of each set of clip modules. Of course, for different products, the clip module sets are different. If P (P is an integer greater than 1) products exist in the clip module database 110, there are P clip module sets. Recorded clips included in one unit clip module set are classified according to the characteristics of the video, and a plurality of recorded clips are produced for each classification, thereby forming one unit clip module set.

The T-commerce modular terminal 101 can collect zapping information of other channels belonging to the real-time popular channel group from the monitoring device 20. Additionally, the T-commerce modular terminal 101 can combine a set of unit clip modules in the clip module database 110. Additionally, the commerce video of a specific product can be transmitted to the broadcasting system 10 by communicating with the IPTV operator server 11 through the T-commerce channel server 100. The T-commerce modular terminal 101 can dynamically and diversely combine a set of clip modules by selecting and ordering recorded clips within the broadcast programming time for a specific product. This allows you to actively respond to the zapping sections of other popular channels described below.

FIG. 2 conceptually shows the configuration of a unit clip module set 110Y stored in the clip module database 110. Depending on how this unit clip module set (110Y) is combined, a unit commerce video transmitted to the T-commerce channel is formed. The unit commerce video can be changed in real time by the T-commerce modular terminal 101.

In the illustrated embodiment, the recorded clips included in the unit clip module set 110Y are indexed into three categories. For example, show host product description classification (120), call to action (CTA) classification (130), and full screen classification (140). The recorded clips 121, 122, and 123 included in the first category, the show host product description category 120, are videos characterized by accurate descriptions of products among commerce videos. Typically, the show host explains the features of the product according to a prepared scenario. In the present invention, the characteristic of the recorded clips 121, 122, and 123 included in the show host product description category 120 is not the content of the video. It's play time. The playback time is indexed for each recorded clip (121, 122, 123). Among commerce videos, the video that has the most appeal to viewers is recognized.

The videos included in the CTA category 130, which is the second category constituting the unit clip module set 110Y, are videos produced focusing on the video and sound of the product rather than the show host's product description. For example, in the case of a clothing product, a video showing a model wearing the clothing product may be indexed into the CTA category (130). Likewise, each recorded clip is indexed by CTA classification and playback time.

Videos included in the full screen description category 140, which is the third category constituting the unit clip module set 110Y, are images that show detailed information about products through a TV screen. Likewise, each recorded clip belonging to the full screen description category 140 is indexed by the full screen description category and playback time.

In this clip module set 110Y, each recorded clip is a module video with different classification and playback time. The commerce video transmitted to the broadcasting system 10 varies depending on how these are combined.

Figure 3 illustrates the T-commerce video transmission process of the present invention corresponding to a real-time zapping event occurring in another channel.

Assume that this happens during the broadcast time of 21:30 to 22:30. T-commerce channel

The commerce video of T-Commerce Channel Regardless of the status of other channels, the broadcast is repeated three times for one hour.

However, the commerce video of T-commerce channel Y changes 'related' to the status of other channels.

Terrestrial channels and comprehensive channels are channels included in the real-time popular channel group. For example, let's assume that the channels are ranked 1st and 2nd in viewership ratings, respectively, according to information collected in real time.

First, Program A ended at 21:45 on the terrestrial channel. The next program B starts at 21:55. Zapping occurs in the section between the end of program A and the start of program B. Many viewers switch channels during this zapping time (21:45 to 21:55) and switch off from terrestrial channels. At this time, a significant number of viewers can enter T-commerce channel However, in T-Commerce Channel X, commerce videos are dispersed. Only after half of the zapping time has passed does the show host's explanation video appear. By that time, many of the viewers have already zapped to other channels. In other words, in T-commerce Channel

However, on T-Commerce Channel Y, zapping viewers can watch a 7-minute Show Host product explanation video. This is because after the 10-minute Show Host product explanation, the 3-minute CTA video was replaced with a recorded clip corresponding to the 7-minute Show Host product explanation video in response to the zapping section of the terrestrial broadcaster with the highest viewer ratings.

Next, Program C ended at 22:05 on the comprehensive channel, which ranks second in viewership ratings. The next program D starts at 22:15. Zapping occurs in the section between the end of program C and the start of program D. Many viewers change channels during this zapping time (22:05 to 22:15), thereby deviating from the second-highest viewership general channel. At this time, a significant number of viewers can enter T-commerce channel However, in T-commerce Channel

However, T-Commerce Channel Y welcomes viewers who have been watching from general channels with a 10-minute show host product explanation video. It is possible to provide accurate information to zapping viewers.

Figure 4 schematically shows the entire process of transmitting the zapping section of a T-commerce broadcast according to a preferred embodiment of the present invention.

First, the system that operates the T-commerce channel builds a clip module database for P products as described above (S100). In the clip module database, recorded clips are pre-made and stored as modules, and each recorded clip is indexed with classification and playback time. The commerce video, which consists of a sequential combination of a number of pre-produced recorded clips, is transmitted to the broadcasting system through the T-commerce channel.

The T-commerce modular terminal monitors a real-time popular channel group containing multiple channels (S110). Because it is difficult to respond to the zapping sections of all channels, we only actively respond to the real-time zapping sections of popular channels with high rankings.

In the monitoring process, if a zapping event is scheduled in one of the real-time popular channels included in the real-time popular channel group, the T-commerce modular terminal will respond to the zapping time of the specific real-time popular channel in the clip module database during the zapping event schedule. A specific recorded clip is designated as a zapping clip in the clip module set of the broadcast time slot (S120). That is, the T-commerce modular terminal reconstructs the commerce video into a zapping clip by determining the order of combination of recorded clips in the clip module set so that a specific recorded clip in the recorded clip of FIG. 2 is broadcast at the zapping time.

Next, when a zapping event occurs in a real-time popular channel, the zapping clip specified at the zapping time is transmitted to the t-commerce channel of the broadcasting system (S130). A zapping clip refers to a clip that is broadcast on the T-commerce channel during zapping time. In the present invention, the T-commerce modular terminal can freely combine recorded clips in the clip module database. Preferably, the first operator terminal (an operator terminal dedicated to combining clip images as a T-commerce modular terminal) checks the programming information of other channels in advance and then combines the clips as above, and then the second operator terminal (T-Commerce modular terminal) It is better to transmit the commerce video to the operator terminal (a commerce modular terminal) that transmits the commerce video to the channel, and the second operator terminal to transmit the module-combined commerce video to the channel. In this case, it is advantageous for natural screen transitions before and after playing the zapping video. In another embodiment, the second operator terminal may directly combine the recorded clips into modules and transmit them to the channel.

The scope of protection of the present invention is not limited to the description and expression of the embodiments explicitly described above. It is not limited by the visible shape, dimensions, or proportions of the drawings provided for convenience of explanation. In addition, it is once again added that the scope of protection of the present invention may not be limited due to changes or substitutions that are obvious in the technical field to which the present invention pertains.

Claims (3)

A T-commerce modular terminal belonging to a T-commerce broadcasting server that transmits a unit commerce video composed of a sequential combination of a number of pre-produced recorded clip modules through a T-commerce channel is broadcast through N channels (N is an integer greater than 1). Monitoring a real-time popular channel group including M channels (M is an integer greater than 1 and less than N) in a broadcasting system;
In the monitoring process, when a zapping event is scheduled in one of the real-time popular channels included in the real-time popular channel group, the T-commerce modular terminal selects a specific recorded clip module corresponding to the zapping time of the real-time popular channel in the clip module database. Designating a zapping clip; and
A real-time popular channel group, characterized in that the t-commerce channel server transmits the designated zapping clip as a commerce video to the t-commerce channel of the broadcasting system during the zapping time when a zapping event of the real-time popular channel occurs. Transmission process method of T-commerce broadcast corresponding to zapping time.
According to paragraph 1,
The real-time popular channel group includes a terrestrial broadcasting channel, a general broadcasting channel, and a cable broadcasting channel.
According to paragraph 1,
The recording clip module is indexed into the show host product description category, call to action (CTA) category, and full screen description category, and the zapping clip is a real-time video clip in which clips indexed by the product description category have priority order. Transmission process method for T-commerce broadcasts corresponding to the zapping time of popular channel groups.

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