WO2001097521A1

WO2001097521A1 - Tv broadcasting system

Info

Publication number: WO2001097521A1
Application number: PCT/JP2001/005057
Authority: WO
Inventors: Takeshi Shimizu; Kenichi Osonoe
Original assignee: Bandai Co., Ltd.
Priority date: 2000-06-16
Filing date: 2001-06-14
Publication date: 2001-12-20
Also published as: AU2001274520A1; JP4558147B2; JP2001359080A

Abstract

A 2-way TV broadcasting system which stores in advance a control program from a controlling server in audience input terminals; stores controlling server transmission information in the controlling server before or during the broadcasting of a TV program; allows audience input terminals to receive for displaying controlling server transmission information from the controlling server over communication lines during the broadcasting of a TV program; allows audiences to select controlling server transmission information displayed on audience input terminals based on the contents of a TV program being broadcast, and send to the controlling server such selection information and audience identifiers from audience input terminals over communication lines for storing in the controlling server; and displays in a TV program being broadcast information based on the selection information and audience identifiers stored in the controlling server.

Description

Description Television Broadcasting System Technical Field

The present invention relates to a television broadcasting system (television broadcasting method), and more particularly, to a television related to a so-called interactive viewer-participating television program that combines transmission of information via a communication line and television broadcasting. Related to broadcasting systems. Background art

In television broadcasting, various methods have been attempted to increase viewers' awareness of participation, with the aim of securing a large number of viewers and making the television programs more enjoyable. Examples of such methods include application by postcards, methods of reflecting viewers' preferences, information and opinions from viewers by telephone, facsimile, etc. on television programs, and gathering a limited number of people in studios and outdoors. To participate in a television program, broadcast its appearance, and give the viewers of the television program an impression of participating in a simulated manner.

In addition, as seen in recent digital broadcasting, during the broadcasting of a television program, the viewer's preferences, information and opinions from the viewer are transmitted using a television receiver and a communication network, and the television program is transmitted. A method to reflect this has been developed.

However, it is difficult for conventional methods to involve a large number of viewers within a limited broadcast time of a television program. Also, with the postcard, telephone, and facsimile methods, it is difficult to instantly reflect information from a large number of viewers on a television program being broadcast. Furthermore, in digital broadcasting, for example, it is necessary to install a television receiver or a dedicated tuner in a digital broadcasting mode at home, and only one viewer can participate. Therefore, an object of the present invention is to allow a large number of viewers to participate in a television program at the same time, and for example, to allow a plurality of viewers who watch one television receiver to participate in a television program. An object of the present invention is to provide a television broadcasting system (television broadcasting method) that can be used. Disclosure of the invention

The television broadcasting system of the present invention for achieving the above object,

The control server downloads the control program from the control server to the viewer input terminal via a communication line in advance, and stores the control program in the viewer input terminal before or during the broadcast of the television program. Then, information to be transmitted to the viewer input terminal (referred to as transmission information) is stored in the control server,

During the broadcast of the television program, the viewer input terminal transmits the information (transmission information) from the control server via a communication line based on the control program stored in the viewer input terminal at the request of the viewer. And displays the information on the viewer input terminal.

Based on the content of the television program being broadcast, the viewer selects the information (transmission information) displayed on the viewer input terminal, and transmits the selection information and the viewer identifier to the viewer at the request of the viewer. It is sent from the input terminal to the control server via the communication line, stored in the control server,

Information based on the selection information and the viewer identifier stored in the control server (referred to as display information) is displayed in a television program being broadcast.

The content of the television program in the television broadcasting system of the present invention (hereinafter, sometimes simply referred to as the present invention) is not particularly limited. For example, a quiz program, a game program, and various popular votes Examples include programs and request programs, programs that include questionnaires and surveys, drama programs, auction programs, and mail-order programs. In the present invention, the data is sent from the control server to the viewer input terminal via the communication line. Although the information (transmission information) depends on the content of the television program being broadcast, it is preferable that the information includes at least an option consisting of numerals and / or symbols (including alphabets). In this case, it is preferable that the selection information includes an option selected from the options.

Since the detailed contents of the transmission information are broadcasted on the television program being broadcast, the viewer can obtain such detailed contents by watching the television receiver.

For example, if the broadcasted television program is a quiz program or game program, a popular voting program or request program, a program that includes a questionnaire or survey, or a drama program, the options included in the transmitted information correspond to, for example, answers to questions. (For example, the numbers 1, 2, 3 ·, and the symbols A, B, C ■, and “、” and “x”). In addition, as the selection information, a number and a Z or a symbol (for example, a numeral “1”, a symbol “A”, or a symbol “）”), which are options selected from the options, can be cited. The sent information includes simple questions in quizzes and games, names for voting, such as names of people and articles, names of songs, etc., simple questions in questionnaires and surveys, names of drama characters and dramas. Various information related to the option, such as information on deployment, may be further included.

Also, if the television program to be broadcast is an auction program, options included in the transmission information include options for identifying the names of the items to be bid (for example, numbers 1, 2, 3, · And the symbols A, B, C · · · ·). In addition, the selection information may include an identifier (for example, a numeral “1”, a symbol “A”) of an article to be bid, which is an option selected from the options, and a bid price. The sending information may further include the name of the article to be auctioned, the lowest desired bid price, and the like.

Further, when the television program to be broadcast is a mail-order program, as an option included in the transmission information, an identifier of an article to be mail-ordered (for example, a numeral 1, 2, 3 · · · and the symbols A, B, C · · · ·). In addition, the selection information may include an identifier (for example, a numeral “1”, a symbol “A”;) and an amount of an article to be purchased, which are options selected from the options. The sending information may further include the name of the article to be mailed, the price, and the like.

Regardless of the content of the television program being broadcast, the transmission information may further include a video (including a moving image and Z or a still image), a sound, and a sound.

In the present invention, it is desirable to download a control program for each television program and store the control program in the viewer input terminal.

A predetermined control is performed by a control program stored in a viewer input terminal (more specifically, an electrically rewritable nonvolatile memory such as a flash EEPROM provided in the viewer input terminal). To the server for communication via the communication line, acquisition of transmission information from the control server, display of transmission information at the viewer input terminal, information selection by the viewer of the transmission information, communication line from the viewer input terminal It is possible to transmit the selection information and the viewer identifier to the control server 1 via the server.

Along with the selection information and the viewer identifier, the viewer profile may be transmitted from the viewer input terminal to the control server via a communication line, but from the viewpoint of simplifying the transmission, the control is performed. It is preferable that the viewer identifier and the viewer profile are registered and stored in advance in the server for use. As the viewer identifier, for example, an identifier (ID, for example, a numeral, an alphabet, or a symbol, a numeral and an alphabet) assigned when a control program is downloaded from the control server to the audience input terminal via a communication line in advance. And a combination of symbols), and such an identifier is stored in the viewer input terminal together with the control program. In this case, the viewer profile may include the viewer's telephone number, name, address, postal code, gender, age, occupation, and the like. Alternatively, as a viewer identifier, for example, Phone numbers can be mentioned. In this case, the viewer profile can include the viewer's name, address, postal code, gender, age, occupation, and the like. In these cases, when downloading the control program from the control server 1 to the viewer input terminal via the communication line, the viewer profile must be uploaded to the control server 1 in response to a request from the control server 1. I just need.

The viewer input terminal according to the present invention includes a mobile phone, a portable electronic mail terminal, a mobile portable terminal such as a PDA (Personal Digital Assistants), a personal computer, a game machine having communication means, a portable game machine, and the like. Any means that can access the control server via a communication line such as a telephone line including an Internet connection, an ISDN line, and a combination of a mobile phone and a personal computer and a mobile phone can be used. Although it may be good, the viewpoint of simplicity and simplicity of configuration, or participation of multiple viewers who watch one television receiver in a television program, large-screen television installed in a large public space In order to make it easier for the public gathered in front of Yeon to participate in television programs, It is preferable to use a mobile mobile terminal such as a child mail terminal, or a combination of a mobile game machine and a mobile phone. The viewer input terminal needs to be provided with a display means such as a liquid crystal display device in order to display the transmission information. In some cases, the communication line includes optical fiber, wireless, infrared light including IrDA, wireless LAN protocol, such as B1e uo o t h or H o m e R Fs, or a combination thereof. The connection between the viewer input terminal and the control server 1 via the communication line includes a form in which a so-called provider intervenes. The connection between the viewer input terminal and the control server 1 does not need to be constant during the broadcasting of the television program, but may be made as necessary.

Television programs can be broadcast in any form, including terrestrial broadcasting, communication satellite broadcasting, and cable television broadcasting. A television program may be broadcast at the same time as production, or it may be a form that broadcasts a recording. You may. The production site for television programs can be in any location, such as outdoors, as well as in the studio of a broadcasting station.

The transmission information may be created in advance before the television program is broadcast, and stored in the control server 1 before the television program is broadcast, or may be stored in the control server 1 during the broadcast of the television program. Alternatively, it may be created during the broadcasting of the television program and stored in the control server 1 during the broadcasting of the television program. As the control server, a normal computer (for example, a server having various operation systems (OS) such as UNIX) may be used. The control server 1 may be deployed in an organization that produces television programs, or may be deployed in an organization other than such an organization. The control server may be one. For example, the control server may be composed of a plurality of child control servers and a parent control server for integrating and controlling the child control servers as a whole. It may be composed of one bar. In this case, for example, the parent control server stores the control program, stores the viewer profile, and stores the transmission information to be transmitted to the viewer input terminal. Upon request, based on the control program stored in the viewer input terminal, the viewer input terminal receives transmission information from the parent control server 1 via the communication line, and displays the transmission information on the viewer input terminal. Further, the child control server receives the selection information and the viewer identifier from the viewer input terminal via a communication line, stores the information, performs processing on the selection information and the viewer identifier, and processes the result of the processing. The parent control server 1 that has transmitted the result to the parent control server 1 and received the result of the processing further performs processing on the selection information and the viewer identifier based on the processing result. The child control server may be arranged, for example, for each region (region, prefecture, or large city). When the control server is composed of a parent control server and a child control server, in the following description, “control server one” is read as appropriate for the parent control server and the child control server. I just need to understand.

Information based on the selection information and viewer identifier stored in the control server (display Information) is displayed on the television program being broadcast, the television program production site and the control server must be connected via a communication line or LAN (Local Area Network). preferable.

The control server that receives the selection information and the viewer identifier from the viewer input terminal includes, for example, the last one digit of the telephone number of the viewer input terminal, the area code, and the last one digit of the viewer identifier. Reception of the selection information and the viewer identifier from the viewer input terminal may be restricted based on the numbers and symbols, the time and the time zone of the television program being broadcast.

The control server stores the control program, stores the transmission information, and in some cases, stores the viewer identifier and the viewer profile, and also stores the selection information and the viewer identifier transmitted from the viewer input terminal. Remember. It is preferable that the control server further performs various processes on the stored selection information and viewer identifier. For example, in a quiz program, for example, judgment of correct answer / incorrect angle of quiz, totaling of correct answerers, selection and extraction of correct answerers, totaling of answer number for each option, calculation of correct answer rate, correct answer rate and viewing It performs processing such as correlation analysis with the user profile and totaling the time required for answers. In the case of game programs, popularity voting programs, request programs, programs that include surveys and surveys, and drama programs, for example, aggregation of selection information, selection and extraction of respondents, aggregation of the number of responses for each option, and answers It calculates the rate, analyzes the correlation between the response rate and the audience profile, and totals the time required for the answer. For auction programs, for example, determination of the highest falling price, determination of the winning bidder, correlation analysis of viewer profiles of auction participants with bid prices, analysis of viewer profiles of auction participants, etc. Perform processing. In a mail-ordered program, for example, processing such as sales volume of mail-ordered goods, correlation analysis between viewer profiles and mail-ordered goods, processing of shipping goods to viewers, and totaling of sales are performed. It should be noted that what processing is performed by the control server and how the processing result is displayed as display information can be instructed, for example, by a control device provided at a television program production site. Such control equipment The device is preferably connected to the control server via a communication line or LAN.

The selection information and the viewer identifier stored in the control server for the television program being broadcast are displayed, and in some cases, information (display information) based on the viewer profile is displayed. Although such display information depends on the content of the television program, it is only necessary to display information appropriately selected from the data obtained by various processes by the control server 1 described above. In the case where the television program is broadcast simultaneously with production, such display information may be displayed by a display device placed at the television program production site, or by a television program performer. May be announced. Note that examples of the display device include not only electric and electronic display devices such as a CRT, a liquid crystal display device, and a plasma display device, but also a panel, a blackboard, and a white plate. When the television program broadcasts the recorded video, the display information may be displayed by a telop or may be announced by an announcer via voice. The start of the television program may be notified to the viewer by advance broadcasting, newspapers, magazines, or the like, or characters, pictures, sounds, or the like may be transmitted to the viewer input terminal via the control server. It may be performed by sound. When the viewer is notified of the start of a television program by advance broadcasting, newspapers, magazines, etc., in some cases, at the request of the viewer, control is performed based on the control program stored in the viewer input terminal. The operation of receiving the transmission information from the server via the communication line at the viewer input terminal may be performed before the television program is broadcast.

The specific method of uploading and downloading, requesting from the viewer input terminal, sending and obtaining various types of information, etc. depend on the viewer input terminal and communication line used, and are specified by the viewer input terminal and communication line. It can be done by the method described above.

In the present invention, since the selection information and the viewer identifier are transmitted from the viewer input terminal to the control server via the communication line, many viewers can simultaneously participate in the television program. , For example, watching one television receiver A plurality of viewers can participate in a television program. In addition, since the control program is downloaded in advance from the control server 1 and the control program is stored in the viewer input terminal, access to the predetermined control server 1 via a communication line and the control service are performed. Obtaining transmission information from a personal computer, displaying transmission information on a viewer input terminal, selecting information on the transmission information by a viewer, selecting information from a viewer input terminal to a control server via a communication line, Various processes such as transmission of a viewer identifier can be easily performed in the viewer input terminal. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a conceptual diagram of a television broadcasting system of the present invention.

FIG. 2 is a schematic flow chart of the television broadcasting system of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, the present invention will be described based on embodiments with reference to the drawings.

FIG. 1 shows a conceptual diagram of the television broadcasting system of the present invention. The TV broadcasting system consists of a control server 10, a mobile phone communication network as communication line 20, a viewer input terminal 30 consisting of a mobile phone, a television receiver (TV receiver) 40, and a control server. A control unit 52, which is connected to the 10 through a communication line 51, and is located at a television program production site, which is a studio in the television broadcasting station 50, and a display unit, which is connected to the control unit 52 Consists of 5 3 It should be noted that the broadcasting of the television program may use a known existing television broadcasting facility. Further, the television program production site is not limited to such a mode.

For example, the control server 10 composed of a database server provided with various operation systems (OS) such as UNIX stores control programs, stores transmission information, viewer identifiers and viewer profiles. And the selection information and the viewer identifier sent from the viewer input terminal 30 are also stored. control The user server 10 further performs various processes on the selection information and the viewer identifier transmitted from the viewer input terminal 30. The communication line 20 has a known configuration. The mobile phone constituting the viewer input terminal 30 is provided with a memory for storing a control program and a liquid crystal display for displaying transmission information. When the viewer input terminal 30 is a combination of a game machine and a mobile phone, for example, a memory for storing a control program on the game machine and a display for displaying transmission information are provided. A liquid crystal display device may be provided. Depending on the form of television broadcasting, the television receiver 40 can use a terrestrial wave and can receive broadcasting, a television receiver that can receive broadcasting using a communication satellite, and a cable television. A known television receiver such as a television receiver that can receive television broadcasts can be used. The control device 52 may use, for example, a conventional personal computer or workstation. The display device 53 connected to the control device 52 can also be a known display device. (Example 1)

The television broadcasting system (television broadcasting method) of the first embodiment will be described below based on the schematic flow shown in FIG. In the first embodiment, the television program is broadcasted simultaneously with the production in the studio of the television broadcasting station 50, and the television program is a quiz program.

First, a control program is downloaded in advance from the control server 110 to the mobile phone constituting the viewer input terminal 30 via the communication line 20 and the control program is configured as the viewer input terminal 30. Store it on your mobile phone. The control program may be downloaded by accessing the control server 10 from the viewer input terminal 30 via the communication line 2 ◦ and instructing the control server 10. Also, prior to downloading the control program, in accordance with instructions from the control server 10, for example, the viewer's telephone number, name, address, zip code, gender, age, occupation, etc. Upload the viewer profile to the control server 10 and register it. The control server 10 that has received the viewer profile stores the viewer profile and generates an identifier ID (for example, a number, an alphabet or a symbol, or a combination of a number and an alphabet or a symbol) as a viewer identifier. It is transmitted to the viewer input terminal 30 via the communication line 20 together with the control program. The mobile phone constituting the viewer input terminal 30 stores the viewer identifier together with the control program. In the control server 110, data such as a viewer identifier and a viewer profile may be stored as a kind of database and stored, and a viewer identifier without duplication may be generated.

The viewer is notified of the start of the television program by advance broadcast, newspapers, magazines, etc., or via a control server 10 through a text or text message on the mobile phone constituting the viewer input terminal 30. This can be done by picture, sound or sound.

Before or during the broadcast of the television program, transmission information to be transmitted to the mobile phone constituting the viewer input terminal 30 is stored in the control server 11 °. As the transmission information, “Question A”, which is a simple question content in the quiz, and an option “1 2 3” related to “Question A” can be exemplified.

During the broadcast of the television program, the viewer receives a request from the control server 10 via the communication line 20 based on the control program stored in the mobile phone constituting the viewer input terminal 30 at the request of the viewer. The input terminal 30 receives the transmission information and displays the transmission information on the viewer input terminal 30. Specifically, it is assumed that, for example, the specific contents of “Question A” are being broadcast during the broadcast of a television program. At this time (or even earlier), the viewer who has watched the contents makes a call using a mobile phone and accesses the control server 10 under the control of the control program. Then, based on one control program, the mobile phone receives the transmission information “Question Α” and the option “1 2 3” from the control server 110 via the communication line 20. These pieces of transmission information are displayed on the liquid crystal display device of the mobile phone. Then, based on the content of the television program being broadcast, the viewer selects the transmission information displayed on the viewer input terminal 30, and transmits the selection information and the viewer identifier to the viewer at the request of the viewer. It is sent from the input terminal 30 to the control server 10 via the communication line 20 and stored in the control server 10. Specifically, for example, a viewer who has watched the specific contents of “Question A” and the specific contents of each of the options 2 and 3 can use the viewer input terminal based on these contents. Press the key “1” to select the option (eg, “1”) that seems to be the correct answer from the options “1 2 3” displayed on the mobile phone that composes 30, or move the cursor to By selecting and pressing, for example, the key corresponding to the send button, such selection information (for example, “1”) is transmitted from the mobile phone to the control server via the communication line 20 under the control of the control program. To send to. An identifier ID which is a viewer identifier is also transmitted from the mobile phone to the control server 110 via the communication line 20 under the control of the control program. The selection information (for example, “1”) and the identifier ID that is the viewer identifier are stored in the control server 110.

Next, the display information based on the selection information and the viewer identifier stored in the control server 110 is displayed in the television program being broadcast. Specifically, the control server 10 performs various processes on the selection information and the viewer identifier sent from the viewer input terminal 30. That is, for example, correct answer of quiz * Judgment of incorrect answer, totaling of correct answerers, selection and extraction of correct answerers, totaling number of answers for each option, calculation of correct answer rate, correlation analysis between correct answer rate and viewer profile, answer Processing such as totalization of the time required for is performed. The processing to be performed by the control server 10 is input to the control server 52 connected to the control server 10 via the communication line 51 and arranged at the television program production site. The processing may be performed based on the instruction content, or the processing content may be determined in advance, and a program corresponding to the processing content related to the control server 10 may be stored. For example, if one correct answerer is to be extracted, a unique identifier is assigned to the viewer identifier of the correct viewer, a random number is generated, and the random number value is matched. A viewer having a viewer identifier to which an integer is assigned may be set as the extracted correct answer.

Then, in the television program being broadcast, for example, the number of the correct answer and the name of the extracted correct answerer are displayed on the display device 53, and are announced by the cast of the television program. Note that the name of the correct answerer may be extracted based on the viewer identifier and the viewer profile registered and stored in the control server 10.

In addition, in order to reduce the load on the control server 10, the control server 10 is used for a plurality of child control servers and a parent control for integrating and controlling these child control servers as a whole. You may comprise from a server. In this case, the parent control server 1 stores the control program, stores the viewer profile, and stores transmission information to be transmitted to the viewer input terminal 30. The child control server stores the viewer input terminal. From 30, the selection information and the viewer identifier are received and stored, the processing is performed on the selection information and the viewer identifier, the result of the processing is sent to the parent control server, and the processing result is received. The parent control server may be configured to further perform processing on the selection information and the viewer identifier based on the processing result. In the child control server, for example, it performs processing such as quiz correct answer 不正 judgment of incorrect answer, totaling correct answerers, totaling number of answers for each option, calculating correct answer rate, totaling time required for answering, etc. . Then, these processing results may be transmitted to the parent control server via a communication line. In the parent control server that receives these processing results, for example, selection and extraction of correct answerers, correlation analysis between the correct answer rate and the viewer profile may be performed. By adopting such a configuration, concentrated access to the control server can be suppressed, and the load on the control server and the load on the communication line can be reduced. Alternatively, for example, in a control server or a child control server that receives selection information and a viewer identifier from the viewer input terminal 30, for example, the last digit of the telephone number of the viewer input terminal And area code, the last digit or symbol of the viewer identifier, the time and time zone of the television program being broadcast, etc. The reception of the selection information and the viewer identifier may be restricted.

(Example 2)

In the second embodiment, the television program is broadcasted simultaneously with the production at the television broadcasting station 50 in the evening, and the television program is a program including a questionnaire.

Uploading the viewer profile to the control satellite 10, generation and storage of the viewer identifier in the control satellite 10, downgrading the viewer identifier to the viewer input terminal 30 and the control program Since the word of the viewer, the viewer identifier in the viewer input terminal 30 and the word of the control program can be the same as in the first embodiment, detailed description is omitted.

The start of the television program is notified to the viewer in advance of broadcasting, newspapers, magazines, etc., or text or pictures on the mobile phone constituting the viewer input terminal 30 via the control server 10. It can be done by voice or sound.

Before or during the broadcasting of a television program, transmission information to be transmitted to the mobile phone constituting the viewer input terminal 30 is stored in the control server 10. As the transmission information, “Question 1”, which is a simple question content in the questionnaire, and the option “ABC D” related to “Question 1” can be exemplified.

During the broadcast of a television program, at the request of the viewer, based on the control program stored in the mobile phone constituting the viewer input terminal 30, the user views through the control server 110 via the communication line 20. The viewer input terminal 30 receives the transmission information and displays the transmission information on the viewer input terminal 30. Since these various processes can be the same as those in the first embodiment, detailed description will be omitted. The transmission information such as "Question 1" and the option "ABC D" is displayed on the liquid crystal display device of the mobile phone.

Then, based on the content of the television program being broadcast, the viewer selects the transmission information displayed on the viewer input terminal 30, and selects the selected information and the viewer identifier. Is transmitted from the viewer input terminal 30 to the control server 10 via the communication line 20 at the request of the viewer, and is stored in the control server 110. Specifically, for example, viewers who viewed the specific content of “Question 1” in the questionnaire and the specific content of each of options A, B, C; For example, by moving the cursor and selecting the option “ABCD” displayed on the mobile phone that constitutes the viewer input terminal 30, for example, by pressing the key corresponding to the send button, the selection is made. Information (for example, “B”) is transmitted from the mobile phone to the control server 110 via the communication line 20 under the control of the control program. An identifier ID which is a viewer identifier is also transmitted from the mobile phone to the control server 110 via the communication line 20 under the control of the control program. The selection information (“: B”) and the identifier ID, which is the viewer identifier, are stored in the control server 10.

Next, display information based on the selection information and the viewer identifier stored in the control server 10 is displayed in the television program being broadcast. Specifically, the control server performs various processes on the selection information and the viewer identifier sent from the viewer input terminal 30. That is, for example, tabulation of selection information, selection and extraction of respondents, tabulation of the number of responses for each option, calculation of the response rate, correlation analysis between the response rate and viewer profile, tabulation of the time required for responses, etc. Perform processing. Then, in the television program being broadcast, the processing results are displayed on the display device 53, and are announced by the television program performers. As described in the first embodiment, in order to reduce the load on the control server 10, the control server 10 is replaced with a plurality of child control servers 1 and these child control servers 1. May be configured from a parent control server that integrates and controls the entire system. Further, as described in the first embodiment, a certain condition may be added to the viewer input terminal 30 to restrict the reception of the selection information and the viewer identifier from the viewer input terminal 30. (Example 3)

From the time the content of the television program being broadcast is broadcast, it is displayed on the viewer input terminal. There is a television program in which the time required for the viewer to select the indicated transmission information (the time required for selection) is an important factor. Examples of such a television program include a so-called quick-press quiz program and a mail-order program that sells articles with a limited number of sales. In such a case, the accuracy of the set time in the viewer input terminal 30 is required. However, in the actual viewer input terminal 30, the set time is often different from the correct time.

In the third embodiment, the television broadcasting system of the present invention is applied to a television program in which the time required for such selection is an important factor. More specifically, in the third embodiment, the television program is broadcasted simultaneously with the production in the studio of the television broadcasting station 50, and the television program is set to a quiz number for a quick push. .

Upload of viewer profile to control server 10; generation and storage of viewer identifier in control server 10; download of viewer identifier and control program to viewer input terminal 30; viewer input terminal 3 Since the storage of the viewer identifier and the control program at 0 can be the same as in the first embodiment, a detailed description is omitted.

Before or during the broadcasting of the television program, transmission information to be transmitted to the mobile phone constituting the viewer input terminal 30 is stored in the control server 110. As the transmission information, “Question A”, which is a simple question content in the quiz, and an option “1 2 3” related to “Question A” can be exemplified.

During the broadcast of the television program, the control program stored in the mobile phone constituting the viewer input terminal 30 (based on the control server 10 The viewer input terminal 30 receives the transmission information via the communication line 20 and displays the transmission information on the viewer input terminal 30. Since these various processes can be the same as those in the first embodiment, detailed description will be omitted. The transmission information such as “Question A” and option “1 2 3” is displayed on the liquid crystal display device of the mobile phone.

Unlike the first embodiment, in the third embodiment, under the control of the control program, the viewer input terminal 30 receives or receives the transmission information from the control server 110 via the communication line 20. After that, the time set on the viewer input terminal 30 (referred to as the viewer input terminal time) is sent to the control server 110. The control server 110 that has received the viewer input terminal time sets the difference between the internal time in the control server 110 and the viewer input terminal time as the viewer input terminal time difference ΔΤ. It is stored for each terminal.

Then, based on the content of the television program being broadcast, the viewer selects the transmission information displayed on the viewer input terminal 30, and transmits the selection information and the viewer identifier to the viewer at the request of the viewer. It is sent from the input terminal 30 to the control server 10 via the communication line 20 and stored in the control server 10. Specifically, for example, a viewer who has watched the specific contents of “Question A” and the specific contents of each of options 1, 2, and 3, For example, based on an instruction in a television program such as “Please select an answer”, the cursor is moved from the option “1 2 3” displayed on the mobile phone constituting the viewer input terminal 30 to the cursor, for example. Move to select. Under the control of the control program, the time when the selected limb is selected (called the selected time) is stored in the viewer input terminal 30. Then, for example, by pressing the key corresponding to the send button, the selection information (for example, “2”) is transferred from the mobile phone to the control server 10 via the communication line 20 under the control of the control program. Send out. The identifier ID, which is a viewer identifier, and the selection time are also sent from the mobile phone to the control server 10 via the communication line 20 under the control of the control program. The selection information (“2”), the identifier ID that is the viewer identifier, and the selection time are It is stored in the control server 10.

Next, the display information based on the selection information, the viewer identifier, and the selection time stored in the control server 10 is displayed in the television program being broadcast. Specifically, the control server 110 performs various processes on the selection information and the viewer identifier transmitted from the viewer input terminal 30. That is, for example, judgment of correct answer / incorrect answer of quiz, totaling of correct answerers, selection and extraction of correct answerers, totaling number of answers for each option, calculation of correct answer rate, correlation analysis between correct answer rate and viewer profile, etc. Perform processing. In addition, the time required for the selection from the instruction in the television program such as “Please select an answer” (the time until the selection time) is set to the selection time and the viewer input stored in the control server 10. It is determined based on the viewer input terminal time difference ΔΤ for each terminal. That is, the transmitted selection time is corrected by the viewer input terminal time difference ΔT, and the selection time is obtained based on the internal time of the control server. The viewer who answered correctly and who took the shortest time to make a selection (answer) is the correct answer for the quick-press quiz. The type of processing performed by the control server 10 is determined by the control unit 52 connected to the control server 110 via the communication line 51 and arranged at the television program production site. The processing may be performed based on the instruction input to the control server 10, or the processing may be determined in advance, and a program corresponding to the processing performed by the control server 10 may be stored.

Then, in the television program being broadcast, for example, the correct answer number and the name of the correct answer person who took the shortest time to make a selection (answer) are displayed on the display device 53 and announced by the cast of the television program. The name of the correct answerer may be extracted based on the viewer identifier and the viewer profile registered and stored in the control server 10.

As in the first embodiment, in order to reduce the load on the control server 10, the control server 10 is integrated with a plurality of child control servers, and these child control servers 1 are integrated and controlled as a whole. May be configured from a single parent control server. Further, as described in the first embodiment, a certain condition is added to the viewer input terminal 30 to select from the viewer input terminal 30. The reception of the selection information and the viewer identifier may be restricted.

Thus, in the television broadcasting system according to the third embodiment, the viewer responds to such an event (event) after a certain type of event (event) occurs during the broadcast of the television program. The time required for answering can be obtained accurately regardless of whether the time set on the viewer input terminal is accurate or inaccurate. That is, in advance, the time set in the viewer input terminal is sent to the control server, and the control server—the difference between the time inside the control server and the time set in the viewer input terminal (viewer input) The terminal time difference) is stored for each viewer input terminal, and the viewer responds to the event (event). Correspondence · The time of the viewer input terminal (the selected time) at the time of reply is sent to the control server. Thus, based on the time of the control server 1 at the time of occurrence of the event (event), the selected time, and the time difference of the viewer input terminal, the viewer responds from the occurrence of the event (event) to responding, responding, and responding. The required time can be obtained based on the internal time of the control server. In addition, regardless of the length of time required to send the selected time to the control server, the time required for the viewer to respond and respond to the event (event) is controlled. Server — can be requested.

Although the present invention has been described based on the preferred embodiments, the present invention is not limited to these embodiments. The contents of the television program, the transmission information and the selection information, the display information to be displayed in the broadcast television program, and the like described in the embodiments are merely examples, and can be appropriately changed. In addition, the configuration of the television broadcasting system, the control server 1, the communication line, the viewer input terminal, and the like are also examples, and can be appropriately changed. If the viewer input terminal is equipped with a means for identifying its position (for example, Global Positioning Systems, GPS, or a system that adds D-GPS to GPS), a communication line can be connected from the viewer input terminal. As the information to be sent to the control server via, the position information of the viewer input terminal can be added. As a result, the selected information stored in the control server 1 and the information based on the viewer identifier are being displayed. When displaying in a revision program, for example, it is possible to accurately display the location of the viewer, and when performing various processing on the stored selection information and viewer identifier in the control server, the viewer It is possible to make the location (area, city, etc.) where is actually located the subject of analysis.

In the television broadcasting system (television broadcasting method) of the present invention, for example, by interposing the Internet technology between the viewer, the cellular phone communication network, and the television broadcasting network, a large number of viewers can be simultaneously watched. It is possible to participate in television programs.For example, multiple viewers who watch one television receiver can participate in television programs, and large screen televisions installed in large public spaces can participate in television programs. It will be possible to participate in the television programs of the masses gathered before. In addition, since the control program is downloaded to the viewer input terminal and stored in the viewer input terminal in advance, access to the control server, various processes at the viewer input terminal, and viewing with the control server are performed. Various processes with the user input terminal can be performed easily and promptly. Also, at the production site of a television program, the results of the participation of the viewers can be known in real time, so that it is possible to respond to all the participants through the television program being broadcast, thereby creating a higher stage effect. .

Claims

The scope of the claims

1. Download the control program from the control server to the viewer input terminal via the communication line in advance, and store the control program in the viewer input terminal before the broadcast of the television program or During the broadcast, information to be sent to the viewer input terminal is stored in the control server 1 and

During the broadcast of the television program, at the request of the viewer, the viewer input terminal receives the information from the control server 1 via a communication line based on the control program stored in the viewer input terminal. Is displayed on the viewer input terminal,

The viewer selects the information displayed on the viewer input terminal based on the content of the television program being broadcast, and transmits the selected information and the viewer identifier from the viewer input terminal at the request of the viewer. Send it to the control server via the communication line, store it in the control server,

A television broadcast system characterized in that information based on selection information and a viewer identifier stored in a control server (1) is displayed in a television program being broadcast.

2. Claims characterized in that the information sent from the control server 1 to the viewer input terminal via the communication line includes at least an option consisting of numerals and / or symbols. The television broadcasting system according to paragraph 1.

3. The television broadcasting system according to claim 2, wherein the selection information includes an option selected from the options.

4. The television broadcasting system according to claim 1, wherein a control program is downloaded for each television program, and the control program is stored in a viewer input terminal.

5. The television broadcasting system according to claim 1, wherein the viewer input terminal is a mobile mobile terminal or a combination of a mobile game machine and a mobile phone.

6. The television broadcast system according to claim 1, wherein a viewer identifier and a viewer profile are stored in the control server in advance.