WO2001097049A1 - Affichage de document interstitiel dans un cadre divise - Google Patents

Affichage de document interstitiel dans un cadre divise Download PDF

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Publication number
WO2001097049A1
WO2001097049A1 PCT/US2001/018876 US0118876W WO0197049A1 WO 2001097049 A1 WO2001097049 A1 WO 2001097049A1 US 0118876 W US0118876 W US 0118876W WO 0197049 A1 WO0197049 A1 WO 0197049A1
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WO
WIPO (PCT)
Prior art keywords
document
primary
computer
frame
screen
Prior art date
Application number
PCT/US2001/018876
Other languages
English (en)
Inventor
Britton K. Bigelow
Wilford J. Mclean
Original Assignee
Internet Media Placement Company Incorporated
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Internet Media Placement Company Incorporated filed Critical Internet Media Placement Company Incorporated
Priority to AU2001275471A priority Critical patent/AU2001275471A1/en
Publication of WO2001097049A1 publication Critical patent/WO2001097049A1/fr

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/957Browsing optimisation, e.g. caching or content distillation

Definitions

  • the present invention relates to methods and systems for use in browsing on a network such as the Internet and, more specifically, methods and systems whereby an information document, such as an advertisement, is displayed on a computer screen during a time period in which a requested document, such as a web page, is being downloaded and formatted for display on the computer screen.
  • Networks are used to facilitate communication between computers.
  • a local area network facilitates communication between computers within a relatively small defined area such as within a building.
  • a wide area network facilitates communication between any number of computers over a geographically widespread area.
  • the Internet is a worldwide collection of networks which facilitates communication between computers on a global scale.
  • a browser is a software program that is loaded on the computer and enables the computer to access and display Internet documents, also referred to as web pages, and to access files and software related to those documents.
  • Servers are administrative computers that form a part of the Internet. The servers receive and process commands from the user or client computers. For example, should an individual sitting at a client computer wish to access a web page, the user would access the browser and type in or otherwise select the address of the desired web page, such address begin referred to as a URL. The browser would then transmit the request over a wire or wireless connection to a corresponding server. In turn, the server would retrieve and download the requested web page to the client computer for display on the screen thereof.
  • LANs and WANs operate in a similar manner.
  • One of the shortcomings of operating on the Internet is the time delay between when a web page is requested and when it is fully downloaded and displayed on the computer screen. That is, based on the processing capability of the client computer and the size and format of the requested web page, a user may have to wait what is considered an annoying and unproductive time period as the web page is downloaded and formatted for display on the screen.
  • processing capabilities of computers are increasing, web pages are simultaneously becoming more complex, thereby slowing their downloading and formatting.
  • the present invention provides methods and systems whereby an information document, such as an advertisement, is displayed on a computer screen during the time period in which a requested document, such as a web page, is being downloaded and formatted for display on the computer screen.
  • a user browsing the Internet on a computer requests a web page such as by either typing in the URL or selecting a corresponding link.
  • a script tag located within the HTML makes a determination of whether an information document has just been shown. If not, the script tag divides the screen of the computer into a first upper frame and a first lower frame. The second lower frame is configured to occupy approximately the bottom 10% of the area of the computer screen.
  • the first lower frame then requests an instruction document from a base server which in turn divides the first lower frame into a second upper frame and a second lower frame.
  • the second lower frame is configured to occupy approximately the bottom 10% of the first lower frame. As such, the second lower frame occupies approximately the bottom 1% of the total screen area.
  • the second upper frame displays a blank white page.
  • the second lower frame again requests the original web page which in turn is downloaded into the second lower frame. Since the second lower frame occupies such a minimal area of the screen, however, the second web page is downloaded, formatted, and displayed within the second web page in a manner that makes the web page substantially invisible to the user. That is, the web page is displayed either off of the visible portion of the screen or it is seen as a thin black line.
  • the first upper frame Concurrent with the downloading and display of the web page in the second lower frame, the first upper frame requests the information document from the base server.
  • the information document is thus downloaded and displayed in the first upper frame during the time in which the web page is being downloaded in the second lower frame.
  • the information document typically comprises a simple advertisement or other notice which can be quickly downloaded and displayed.
  • the information document also typically displays a plurality of selectable links such as an exit link, pause link, or more information link.
  • Each of the selectable links is assigned a unique numerical value.
  • the information document is set to run for a defined time period such as between five to fifteen seconds. If the information document is not already exited as a result of the exit link being selected, the information document and the divided frames are closed upon termination of the defined time period.
  • the numerical values corresponding to each of the selectable links that were selected during the display of the information document are summed to obtain a sum value. The sum value is then downloaded back to the base server.
  • the numerical values for the selectable links are chosen such that a determination can be made as to which of the selectable links were selected based solely upon the sum value.
  • the base server sends a redirect message back to the computer instructing the computer to again request the web page.
  • the redirect message adds a suffix tag to the URL of the requested web page.
  • the suffix tag the script tag located within the HTML of the web page, as discussed above, confirms that the information document has already been displayed.
  • the browser recalls the web page from memory where it is then fully displayed on the screen of the computer.
  • the information document can be used to display any type of information.
  • the inventive methods and systems enable the effective use of the time during which a web page is requested and downloaded. This time is valuable in that it is often dead time for the user and thus no other distractions are present. Accordingly, in one embodiment where the system displays an advertisement as the information document, the advertisement is more effective in that the user is not distracted by the information of the requested web page which has not yet been displayed.
  • Figure 1 is a schematic diagram of an example of a system that provides a suitable operating environment for the present invention
  • Figure 2 is a schematic diagram of the computer shown in Figure 1 being coupled by a network with a client server and a base server;
  • FIGS. 3A and 3B are flow charts showing the method of operation of the present invention.
  • Figure 4 is an elevated front view of a display screen of the computer shown in Figure 1;
  • Figure 5 is an elevated front view of the display screen shown in Figure 4 having an information document displayed thereon.
  • the present invention generally relates to methods and systems whereby an information document, such as an advertisement, is displayed on a computer screen during the time period in which a requested document, such as a web page, is being downloaded and formatted for display on the computer screen. More specifically, in response to a browser requesting downloading of a specific web page from a client server, a remote base server facilitates automatic downloading and display of an information document on the screen of the requesting computer. Once the information document has been displayed for a defined time period, the information document is removed from the screen and the requested web page is displayed.
  • Embodiments within the scope of the present invention include computer-readable media having computer-executable instructions or data structures stored thereon. Such computer-readable media can be any available media which can be accessed by a general purpose or special purpose computer.
  • such computer-readable media can comprise RAM, ROM, EEPROM, CD- ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired computer- executable instructions or data structures and which can be accessed by a general purpose or special purpose computer.
  • the computer When information is transferred or provided over a network or another communications connection to a computer, the computer properly views the connection as a computer-readable medium.
  • a connection is also properly termed a computer-readable medium.
  • Computer-executable instructions comprise, for example, instructions and data which cause a general purpose computer, special purpose computer, or special purpose processing device to perform a certain function or group of functions.
  • the term "computer” as used herein is broadly intended to include personal computers, hand-held devices such as personal information managers (PIM), multi-processor systems, microprocessor-based or programmable consumer electronics, network PCs, minicomputers, mainframe computers, and the like.
  • PIM personal information managers
  • the term "computer” also includes distributed computing environments where tasks are performed by local and remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote memory storage devices.
  • FIG. 1 Depicted in Figure 1 is one example of a system for implementing the invention.
  • the system includes a general purpose computing device in the form of a computer 120.
  • Computer 120 includes a processing unit 121, a system memory 122, and a system bus 123 that couples various system components including the system memory 122 to the processing unit 121.
  • the system bus 123 may be any of several types of bus structures including a memory bus or memory controller, a peripheral bus, and a local bus using any of a variety of bus architectures.
  • the system memory includes read only memory (ROM) 124 and random access memory (RAM) 125.
  • ROM read only memory
  • RAM random access memory
  • a basic input/output system (BIOS) 126 containing the basic routines that help transfer, information between elements within the computer 120, such as during start-up, may be stored in ROM 124.
  • BIOS basic input/output system
  • the computer 120 may also include a magnetic hard disk drive 127 for reading from and writing to a magnetic hard disk, not shown, a magnetic disk drive 128 for reading from or writing to a removable magnetic disk 129, and an optical disk drive 130 for reading from or writing to removable optical disk 131 such as a CD-ROM or other optical media.
  • the magnetic hard disk drive 127, magnetic disk drive 128, and optical disk drive 130 are connected to the system bus 123 by a hard disk drive interface 132, a magnetic disk drive-interface 133, and an optical drive interface 134, respectively.
  • the drives and their associated computer-readable media provide nonvolatile storage of computer-executable instructions, data structures, program modules and other data for the computer 120.
  • exemplary environment described herein employs a magnetic hard disk, a removable magnetic disk 129 and a removable optical disk 131
  • other types of computer readable media for storing data can be used, including magnetic cassettes, flash memory cards, digital video disks, Bernoulli cartridges, RAMs, ROMs, and the like.
  • a number of program modules may be stored on the hard disk, magnetic disk 129, optical disk 131, ROM 124 or RAM 125, including an operating system 135, one or more application programs 136, other program modules 137, and program data 138.
  • a user may enter commands and information into the computer 120 through keyboard 140, pointing device 142, or other input devices (not shown), such as a microphone, joy stick, game pad, satellite dish, scanner, or the like. These and other input devices are often connected to the processing unit 121 through a serial port interface 146 coupled to system bus 123. Alternatively, the input devices may be connected by other interfaces, such as a parallel port, a game port or a universal serial bus (USB).
  • a monitor 147 or another display device is also connected to system bus 123 via an interface, such as video adapter 148. Monitor 147 has a screen 160.
  • personal computers typically include other peripheral output devices (not shown), such as speakers and printers.
  • the computer 120 may operate in a networked environment using logical connections to one or more remote computers, such as a remote computer 149.
  • Remote computer 149 may be another personal computer, a server, a router, a network PC, a peer device or other common network node, and typically includes many or all of the elements described above relative to the computer 120, although only a memory storage device 150 has been illustrated in Figure 1.
  • the logical connections depicted in Figure 1 include a local area network (LAN) 151 and a wide area network (WAN) 152 that are presented here by way of example and not limitation.
  • LAN local area network
  • WAN wide area network
  • Such networking environments are commonplace in office-wide or enterprise-wide computer networks, Intranets and the Internet.
  • the computer 120 When used in a LAN networking environment, the computer 120 is connected to the local network 151 through a network interface or adapter 153. When used in a WAN networking environment, the computer 120 typically includes a modem 154 or other means for establishing communications over the wide area network 152, such as the Internet.
  • the modem 154 which may be internal or external, is connected to the system bus 123 via the serial port interface 146.
  • program modules depicted relative to the computer 120, or portions thereof may be stored in the remote memory storage device. It will be appreciated that the network connections shown are exemplary and other means of establishing a communications link between the computers may be used.
  • computer 120 is loaded with a browser 170, such as MICROSOFT INTERNET EXPLORER or NETSCAPE NAVIGATOR, and is selectively coupled in electrical communication with a network 172.
  • Network 172 can comprise either LAN 151 or WAN 152.
  • network 172 includes a client server 174 and a base server 176.
  • Servers 174 and 176 can comprise conventional Internet servers or other types of computers as previously discussed herein.
  • Browser 170 is configured to enable computer 120 to access and communicate with servers 174 and 176.
  • FIG. 3A and 3B Depicted in Figures 3A and 3B is a flow chart outlining the general operating blocks of one embodiment of the inventive methods and systems.
  • a user located at computer 120 requests a primary document located on client server 174 by way of browser 170.
  • the primary document will be referenced hereinafter as a "web page" which is written in hypertext markup language ("HTML").
  • HTML hypertext markup language
  • the primary document can comprise information in any form such as sound, video, graphics, text, tables, data, and the like and combinations thereof and that the primary document can be written in any computer language.
  • the web page can be requested in any conventional method such as by typing in the URL or simply activating a "link" from a currently displayed web page.
  • the request for the web page is designated by arrow 182 in Figure 2.
  • client server 174 begins to download the HTML of the requested web page into the memory of computer 120.
  • the memory is typically active RAM 125 although any form or type of memory can be used. This initial downloading is designated by arrow 184 in Figure 2 and block 186 in Figure 3.
  • the script tag is typically written within the first few lines of the HTML and more preferably between the head and body of the HTML of the requested web page.
  • the script tag can be written in Javascript or any other language.
  • Different browsers download and process HTML text in different ways. For example, some browsers download all of the HTML text first and then go back to the first line of the text and being processing the commands. Other browsers process the commands of the HTML text as it is being downloaded. In either case, because the script tag is placed within the first few lines of the HTML text of the requested web page, browser 170 processes the script tag before substantially any of the HTML text is formatted or files within the text, i.e., graphic files, are downloaded.
  • the script tag looks to determine whether an information document from base server 178 has just been shown, i.e., processed, on computer 120. As discussed later in greater detail, this is accomplished by browser 170 reading the URL transmitted by client server 12 to determine whether the URL includes a predefined suffix tag or token. If the suffix tag is not found, the information document, discussed below, has not just been shown.
  • the script tag in block 190 writes an HTML first frame set which includes two frame tags. As depicted in Figure 4, the two frame tags split screen 160 of monitor 147 into a first upper frame 192 and a first lower frame 194. For reasons discussed below in greater detail, first upper frame 192 is set to occupy the maximum area of of screen 160. For example, in one embodiment, first upper frame is set to occupy 90% of the available area of screen 160 of monitor 147. This 90% occupancy is a maximum parameter provided by conventional browsers.
  • First lower frame 194 is located vertically below first upper frame 192 and is set to occupy the remaining 10% of screen 160.
  • the space occupied by first upper frame 192 can vary over a range.
  • first upper frame can be set to occupy the area of screen 160 in a range between about 80% to about 99%.
  • screen proportions can also be reversed so that first lower frame 194 covers a larger area than first upper frame 192.
  • the frame tags can be configured to split the frame vertically. In this embodiment, the frame corresponding to one side of screen 160 would be larger than the frame of the opposing side of screen 160.
  • first lower frame 194 requests a first instruction document located at base server 176.
  • base server 176 in block 202 downloads the first instruction document which includes an HTML second frame set having two frame tags.
  • the two frame tags of the first instruction document split first lower frame 194 into a second upper frame 198 and a second lower frame 200.
  • Second upper frame 198 is set to occupy the maximum space of first lower frame 194.
  • second upper frame 198 can be set to occupy 90% of first lower frame 194.
  • Second lower frame 200 located vertically below second upper frame 198, is set to occupy the remaining 10% of first lower frame 194.
  • second lower frame 200 occupies only the bottom 1% of the total available area of screen 160.
  • frames 198 and 200 can be split in different percentages and positioned at different locations.
  • second upper frame 198 requests a second instruction document from base server 176.
  • the second instruction document in block 206 is downloaded instructing second upper frame 198 to display a blank white page.
  • second lower frame 200 adds the above discussed suffix tag to the end of the URL of the original web page, i.e. primary document, and requests the newly formed URL.
  • the URL of the web page may be "www.webpage.com/.”
  • the suffix tag may be any designation followed by a "?”.
  • the suffix tag can be "?xsuffixx.”
  • the newly formed URL would be "www.webpage.com/7xsuffixxJ Characters followed by a "?” in a URL are not considered by the browser to be part of the address and thus the same original web page is requested.
  • the requested web page in block 210 is now downloaded, processed so as to be displayed in second lower frame 200, and stored in memory.
  • second lower frame 200 only occupying the bottom 1% of screen 160, the requested web page is virtually invisible as it is downloaded. That is, the requested web page will either be displayed below the viewable portion of screen 160 or will appear as an obscure thin black line at the very bottom of screen 160.
  • second lower frame 200 can be within a range of sizes relative to screen 160 and still be substantially invisible.
  • second lower frame 200 typically occupies a percentage of screen 160 which is typically less than about 7%, preferable less than about 4%, and more preferably less than about 2%.
  • the frame into which the web page is downloaded can be located at the top of screen 160 or on either side of screen 160.
  • the frame into which the web page is downloaded can be located at any desired location within screen 160.
  • the position of the frame can be set by selectively choosing the sizes of the frame sets.
  • first upper frame 160 in block 212 instructs browser 170 to request the URL for the above mentioned information document.
  • the information document is located at base server 176 and corresponds to the requested web page. The request is depicted by arrow 214 in Figure 2.
  • the information document is downloaded and displayed in first upper frame 160. This process is represented by arrow 216 in Figure 2.
  • the information document is displayed in the form of a web page.
  • the information document can come in any form and be displayed in any form.
  • the information document can include sound, video, graphics, text, tables, data, and the like and combinations thereof and can be written in any computer language.
  • Content examples for the information document include advertisements, notices such as copyright or warring ' notices, license agreement, contract agreement, surveys, and the like.
  • the information document typically comprises a simple document that can be quickly downloaded and displayed.
  • a single information document is located at the URL.
  • a plurality of discrete information documents such as four or more, can be stored at the designated URL.
  • the information documents can then be randomly or systematically selected for downloading and display on screen 160 of computer 120. That is, different information documents can be cycled through as different requests are made to base server 176.
  • timer program which operates to display the information document for a set time period.
  • the information document is typically set to display for a time period in a range between about 5 seconds to about 25 seconds with about 5 seconds to about 15 seconds being more preferred.
  • the requested web page is being downloaded and formatted within second lower frame 200.
  • the displayed portion 220 of the information document can have various selectable links 222 or instruction commands to facilitate interaction with the viewer.
  • selectable links 222 can include an exit link 224, a pause link 226 and a more information link 228.
  • More Info link 5
  • the recording program sums together the numerical values for each of the selectable links 222 that were selected to obtain a sum value.
  • browser 170 process the selection of selectable links 222. For example, if more information link 228 is selected, in block 232 the timer program is paused and browser 170 links to and downloads a new web page providing further information relating to the displayed content of the information document. For example, if the information document is an advertisement, browser 170 links to a new web page further discussing the advertised product or service. The new web page may or may not be located at base server 176. By returning from the new web page to displayed portion 220 of the information document, exit link 224 can be selected to remove the displayed information object.
  • the timer program is paused and the user can then select either exit link 224 or more information link 228 at leisure.
  • block 236 by selecting exit link 224 or by doing nothing so that the timer program expires, the frame sets are broken resulting in removal of the information document from screen 160.
  • the recording program adds up the numerical values corresponding to the selectable links that were selected to obtain a sum value as mentioned above. For example, if more information link 228 was selected followed by exit link 224, the recording program obtains and records a sum value of 6.
  • the numerical values for the selectable links 222 are chosen such that a determination can be made as to which of the selectable links 222 were selected based solely upon the sum value.
  • the only combination for a sum value of 6 is the selection of links 228 and 224.
  • the sum value can thus be used to assess the effectiveness and interaction with display portion 220 of the information document.
  • the recorded sum value is sent to and stored at base server 176.
  • Base server 176 then sends in block 240 a standard HTTP redirect message back to browser 170 instructing browser 170 to again request the original web page from client server 12.
  • the URL provided in the redirect message includes the suffix tag as previously discussed.
  • the script tag now determines that as a result of the presence of the suffix tag, the information document has just been shown. Accordingly, the first frame set is not created. Rather, browser 170 under its normal operating procedure searches the active memory to determine whether the entire web page is already in memory. Since the web page is already in memory based on prior block 210, in block 242 browser 170 simply calls up and displays the previously downloaded and formatted web page. As such, it is not necessary for browser 170 to completely download and reformat the client web page a second time.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé d'affichage d'un document d'information (242) sur un écran d'ordinateur couplé à un réseau en attente de l'affichage d'un document primaire sur l'ordinateur consistant à appeler le document primaire (180). L'écran de l'ordinateur est divisé en un premier et un second cadre primaire. Le second cadre primaire est divisé en un premier et un second cadre secondaire. Le document primaire initial est appelé et téléchargé dans un second cadre secondaire. Un document d'information est appelé par l'ordinateur à partir d'une base serveur (212). Le document d'information est téléchargé et affiché de manière visuelle sur l'écran dans un premier cadre primaire. Le document d'information est affiché pendant une période de temps dans lequel au moins une partie du document primaire ayant été téléchargée dans le second cadre secondaire. Lors de l'extraction du document d'information, le document primaire est extrait de la mémoire et affiché sur l'écran d'ordinateur.
PCT/US2001/018876 2000-06-13 2001-06-12 Affichage de document interstitiel dans un cadre divise WO2001097049A1 (fr)

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AU2001275471A AU2001275471A1 (en) 2000-06-13 2001-06-12 Split frame interstitial document display

Applications Claiming Priority (2)

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US59317500A 2000-06-13 2000-06-13
US09/593,175 2000-06-13

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WO2001097049A1 true WO2001097049A1 (fr) 2001-12-20

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7130830B2 (en) * 2001-10-09 2006-10-31 Ogilvie John W L Providing notice of patent rights
US8239935B2 (en) 2001-10-09 2012-08-07 Lot 27 Acquisition Foundation Llc Providing notice of patent and other legal rights

Citations (4)

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US6064376A (en) * 1997-03-13 2000-05-16 United Video Properties, Inc. Adjustable program guide display system
US6189030B1 (en) * 1996-02-21 2001-02-13 Infoseek Corporation Method and apparatus for redirection of server external hyper-link references
US6240555B1 (en) * 1996-03-29 2001-05-29 Microsoft Corporation Interactive entertainment system for presenting supplemental interactive content together with continuous video programs
US6250428B1 (en) * 1997-03-12 2001-06-26 Verticore Communications Ltd. Information display system

Patent Citations (4)

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Publication number Priority date Publication date Assignee Title
US6189030B1 (en) * 1996-02-21 2001-02-13 Infoseek Corporation Method and apparatus for redirection of server external hyper-link references
US6240555B1 (en) * 1996-03-29 2001-05-29 Microsoft Corporation Interactive entertainment system for presenting supplemental interactive content together with continuous video programs
US6250428B1 (en) * 1997-03-12 2001-06-26 Verticore Communications Ltd. Information display system
US6064376A (en) * 1997-03-13 2000-05-16 United Video Properties, Inc. Adjustable program guide display system

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7130830B2 (en) * 2001-10-09 2006-10-31 Ogilvie John W L Providing notice of patent rights
US8239935B2 (en) 2001-10-09 2012-08-07 Lot 27 Acquisition Foundation Llc Providing notice of patent and other legal rights
US8661528B2 (en) 2001-10-09 2014-02-25 Lot 27 Acquisition Foundation, L.L.C Providing notice of patent and other legal rights

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