WO2001095197A1 - Systeme et procede de publicite bidirectionnelle - Google Patents

Systeme et procede de publicite bidirectionnelle Download PDF

Info

Publication number
WO2001095197A1
WO2001095197A1 PCT/KR2000/000910 KR0000910W WO0195197A1 WO 2001095197 A1 WO2001095197 A1 WO 2001095197A1 KR 0000910 W KR0000910 W KR 0000910W WO 0195197 A1 WO0195197 A1 WO 0195197A1
Authority
WO
WIPO (PCT)
Prior art keywords
directional
user
keyword
advertisement
database
Prior art date
Application number
PCT/KR2000/000910
Other languages
English (en)
Inventor
Joon-Hyuk Chang
Original Assignee
Netdus Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Netdus Co., Ltd. filed Critical Netdus Co., Ltd.
Priority to AU64811/00A priority Critical patent/AU6481100A/en
Publication of WO2001095197A1 publication Critical patent/WO2001095197A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
    • H04M2201/40—Electronic components, circuits, software, systems or apparatus used in telephone systems using speech recognition

Definitions

  • the present invention relates to a system and a method for bi-directional advertisement, and more particularly, to a system and a method for bi-directional advertisement, which allow a user to surely recognize advertisements provided from a bi-directional advertisement server through a data terminal device connected to a network, a telephone connected to a public switched telephone network (PSTN) or a bi-directional television.
  • PSTN public switched telephone network
  • the conventional advertisement methods make users receive the advertisement not in an active manner but in a passive manner.
  • banner advertisement has a low rate of click because the users are reluctant to have the desired screen be changed to another screen by the click of banner.
  • banner advertisement has a low rate of click because the users are reluctant to have the desired screen be changed to another screen by the click of banner.
  • free call using a free-internet phone there is a problem that it does not focus on advertisement but focuses on a speech line connection with the other party by dialing and cannot check whether or not the users recognize the advertisement surely.
  • an object of the present invention to provide a system and a method for bi-directional advertisement, which allow a user to recognize advertisements easily and actively by that the user pronounces, inputs as character or clicks using a mouse only ad keyword of contents of advertisement, which the user sees or hears through bi-directional ad service provided via a data terminal device connected to a communication network, a telephone connected to a public switched telephone network (PSTN) or a bi-directional television connected to a bi-directional network.
  • PSTN public switched telephone network
  • the present invention provides a system comprising: a data terminal device connected to a communication network; and a server for providing bi-directional advertisement to the data terminal device.
  • the present invention provides a system comprising: a telephone connected to a public switched telephone network (PSTN); and a server for providing bi-directional advertisements to the telephone.
  • PSTN public switched telephone network
  • the present invention provides a system comprising: a bidirectional television connected to a bi-directional network; and a server for providing bi-directional advertisements through the bi-directional television.
  • the present invention provides a method comprising the steps of: connecting to a bi-directional advertisement server through an Internet connection; authorizing use of a bi-directional advertisement site from a server if a user inputs the user's personal information; providing bi-directional ads to the authorized user; receiving ad keyword, which consists of voice or character selected and transmitted by the user, into the server; recognizing the ad keyword as a voice type if the ad keyword provided to the server is in the form of voice; comparatively operating the recognized ad keyword with voice parameter extracted from a voice parameter database; comparatively operating the ad keyword with ad parameter of an ad database if the ad keyword provided to the server is in the form of character; notifying the comparatively operated result to the user through a data terminal device; and providing the user with various benefits according to the comparatively operated result.
  • the present invention provides a method comprising the steps of: connecting a telephone to a server through a public switched telephone network (PSTN); authorizing use of a bi-directional ad site from the server when a user inputs the user's personal information; temporarily providing bidirectional advertisements to the user, who directly connects to the server, if the user does not want to be authorized; extracting advertisement from an ad database and outputting to the user's telephone if authorized; transmitting ad keyword received from the user, who heard the output advertisement, to the server; recognizing the transmitted ad keyword as a voice type; comparatively operating the recognized ad keyword with voice parameter extracted from a voice parameter database; notifying the comparatively operated result to the user's telephone; and providing the user with benefits according to the comparatively operated result.
  • PSTN public switched telephone network
  • the present invention provides a method comprising the steps of: connecting the bi-directional television to a server through the bi-directional network; authorizing use of a bi-directional ad site from the server when a user inputs the user's personal information using web sites, a telephone or the bidirectional television; extracting advertisement from an ad database and outputting to the user's bi-directional television if authorized; outputting ad keyword of contents of the advertisement as a superimposed caption; transmitting ad keyword received from the user, who saw the output superimposed caption of advertisement, to the server; recognizing the transmitted ad keyword as a voice type; comparatively operating the recognized ad keyword with voice parameter extracted from a voice parameter database; notifying the comparatively operated result to the user's bi-directional television; and providing the user with benefits according to the comparatively operated result.
  • Fig. 1 is a view of a configuration of a system for bi-directional advertisement according to the present invention
  • Fig. 2 is a view of a database for the system for bi-directional advertisement according to the present invention.
  • Fig. 3 is a flow chart for embodying a method for bi-directional advertisement according to a preferred embodiment of the present invention
  • Fig. 4 is a flow chart for embodying a method for bi-directional advertisement according to another preferred embodiment of the present invention.
  • Fig. 5 is a flow chart for embodying a method for bi-directional advertisement according to a further preferred embodiment of the present invention.
  • a system for bi-directional advertisement includes a data terminal device 10 connected to a communication network for providing bi-directional advertisements, a telephone 20 connected to public switched telephone network (PSTN) for providing bi-directional advertisements, a bi-directional television 90 connected to a bi-directional network, and a server 80 for providing bi-directional advertisements.
  • PSTN public switched telephone network
  • the server 80 includes a data line connecting unit 30, a telephone-processing unit 40, a voice recognition unit 50, an arithmetic unit 60, a database 70 and a bidirectional network connecting unit 95.
  • the data terminal device 10 allows a bi-directional advertisement site to exist on the basis of Window NT, Linux, Unix server and has a specific TCP/IP address.
  • the data line connecting unit 30 receives ad keyword of a bi-directional ad homepage, which is displayed on a monitor of the data terminal device 10 connected to the communication network, in the form of click of the mouse, character signal or voice signal.
  • voice signal it is transmitted to the voice recognition unit 50, and in case of click of the mouse or character signal, it is directly transmitted to the arithmetic unit 60 without going through the voice recognition unit 50.
  • the data line connecting unit 30 serves to show the operation result of the arithmetic unit 60 on the bi-directional advertisement homepage.
  • the telephone-processing unit 40 has a built-in program embodying a CTI (Computer Telephony Integration) board to be connected with a user's telephone.
  • the data line connecting unit 30 provides the user with ad information, which is stored in the database 70, as audio signal through the telephone 20 connected to the public switched telephone network (PSTN) and transmits the ad keyword, which the user inputs through the telephone 20, to the voice recognition unit 50.
  • PSTN public switched telephone network
  • the data line connecting unit 30 directly transmits it to the arithmetic unit 60 through DTMF (Dual Tone Multi Frequency) of the telephone 20.
  • DTMF Double Tone Multi Frequency
  • the voice recognition unit 50 recognizes the ad keyword transmitted from the data line connecting unit 30, the telephone processing unit 40 or the bi-directional network connecting unit 95, directly connects to an voice parameter database 72 and transmits to the arithmetic unit 60 to comparatively operate the recognized ad keyword with voice parameter exercised in an off-line state.
  • the arithmetic unit 60 applies algorithm for voice end-point detection to the ad keyword input through the data line connecting unit 30 to collect only contents that the user pronounced, and compares the collected contents of advertisement with the exercised voice parameter being in the database 70. The comparison result is notified to the user by the data terminal device 10 through the data line connecting unit 30 or by the telephone 20 through the telephone-processing unit 40. Moreover, after recognizing the ad keyword input through the bi-directional network connecting unit 95 in the voice type, the arithmetic unit 60 comparatively operates the ad keyword with the exercised voice parameter being in the database 70.
  • the database 70 constructed in the server 80 is constituted by a user information database 71, a voice parameter database 72, a cyber money database 73 and an ad database 74.
  • the user information database 71 stores the user's personal information after authorizing the user to use the bi-directional advertisement service.
  • the voice parameter database 72 stores the ad keyword provided by an advertiser in the form of voice parameter exercised in the off-line state, and then sets data for extracting voice parameter to be comparatively operated when the ad keyword input by the user is recognized as voice in the voice recognition unit 50.
  • the cyber money database 73 sets data for providing various benefits such as free call by payment of cyber money, reduction of charge of information utilization, supply of electronic cash and provision of giveaway.
  • the ad database 74 stores audio files, in which various kinds of sentences including core words of advertisements provided by the advertiser, full-motion files and advertisement parameters exercised in the off-line state and sets data for extracting the corresponding ad data when the user uses the advertisement service through the data terminal device 10, the telephone 20 or the bi-directional television 90.
  • the bi-directional network connecting unit 95 After com ecting the television and the server, which are connected to the bidirectional network, the bi-directional network connecting unit 95 extracts advertisement from the ad database 74 of the server 80, provides it to the bi-directional television 90, receives the ad keyword input by the user and transmits it to the voice recognition unit 50.
  • Step S31 when the user connects to the bi-directional advertisement server through the data terminal device 10 connected to an Internet (Step S31), a bi-directional advertisement homepage is displayed on the data terminal device 10 (Step S32).
  • the system for bi-directional advertisement checks whether or not the user is one of members (Step S33), and if not, registers as a member (Step S34), and then, stores the user's personal information in the user information database 71 (Step S35).
  • the server provides the bi-directional advertisement service (Step S36) and the ad keyword of the bi-directional ad homepage, which is displayed on the monitor of the data terminal device 10, selected by the user is transmitted to the server 80 in the form of click of the mouse, character signal or audio signal (Step S37).
  • the ad keyword transmitted to the data line connecting unit 30 of the server 80 if it is input in the form of voice, is transmitted to the voice recognition unit 50 and recognized (Step S38). If the ad keyword is input in the form of the click of the mouse or character signal, it is directly transmitted to the arithmetic unit 60.
  • the recognized ad keyword and the voice parameter extracted from the voice parameter database 72 are comparatively operated with each other (Step S39) and the comparatively operated result is notified to the user's data terminal device 10 through the data line connecting unit 30 (Step S40).
  • the user is provided with various benefits such as free call using cyber money, supply of electronic cash, provision of giveaway or the likes.
  • the benefits such as cyber money is provided in proportion to an input speed and accuracy.
  • the user inputs a certain telephone number using the telephone 20 connected to the PSTN to connect to the bi-directional advertisement server (Step S41).
  • the system for bi-directional advertisement according to the present invention checks whether or not the user is one of members of the bi-directional advertisement site (Step S42). If the user is not the member, after taking the procedure for registering as a member (Step S43), the system stores the user's information into the user infonnation database 71 (Step S44). Also, non-registered users can temporarily utilize the bidirectional advertisement service by directly connecting to the server if the user does not want to register as a member. If the user is one of the members, after authorizing use of the ad service, the system outputs the advertisement extracted from the ad database 74 of the server 80 to the telephone (Step S45).
  • the user After hearing the advertisement, when the user inputs ad keyword verbally, the input ad keyword is transmitted to the server 80 (Step S46), and then, the voice recognition unit 50 recognizes the transmitted ad keyword in the form of voice (Step S 47).
  • the arithmetic unit 60 comparatively operates the recognized ad keyword with the voice parameter extracted from the voice parameter database 72 (Step S48), and notifies the comparatively operated result to the user's telephone 20 through the telephone-processing unit 40 (Step S49). According to the success number of the voice recognition recorded in the user's information, the user is provided with various benefits such as free call using cyber money and reduction of charge of information utilization.
  • non-authorized users can connect to the bi-directional advertisement server to utilize the advertisement service, and be benefited by cyber money or free call as much as they used the corresponding ad service.
  • the system for bi-directional advertisement provides bidirectional advertisement at the early stage of call to make the free call possible, and keeps the free call if the ad keyword input by the user during call and the voice parameter stored in the parameter database are identical.
  • the user connects to the bi-directional network to connect the bidirectional television 90 and the server 80 (Step S51).
  • the system for bi- directional advertisement checks whether or not the user is one of members (Step S52), and if not, the user registers personal information through the telephone or the web site (Step S53). The user's personal information is stored in the user information database 71 (Step S54). If the user is one of the members, the bi-directional advertisement server authorizes the user to use the bi-directional ad service, outputs the advertisement extracted from the ad database 74 of the server 80 to the bidirectional television 90 (Step S55).
  • Step S56 When the keyword of the corresponding advertisement is output as a superimposed caption (Step S56), the user inputs verbally the ad keyword that the user saw through the superimposed caption on the bidirectional television, and the advertisement system receives it as a voice type (Step S57).
  • the input ad keyword is transmitted to the server 80 (Step S58), the transmitted ad keyword is recognized in the voice recognition unit 50 as the voice type (Step S59).
  • the arithmetic unit 60 comparatively operates the recognized ad keyword with the voice parameter extracted from the voice parameter database 72 (Step S60).
  • the operation result is notified to the user's bidirectional television 90 through the bi-directional network connecting unit 95 (Step S61).
  • the user can recognize advertisements more easily and actively by inputting ad keyword of the contents of the bi-directional advertisements, which the user saw and heard through the data terminal device connected to the network, the telephone connected to the PSTN or the bidirectional television connected to the bi-directional network, in the form of click of the mouse, audio signal and character signal. Additionally, the advertiser can check whether or not the user recognizes surely, thereby obtaining large effectiveness of advertising.

Abstract

L'invention concerne un système et un procédé de publicité bidirectionnelle, qui permettent à un utilisateur de reconnaître de façon sûre des annonces fournies à partir d'un serveur utilisant un dispositif terminal de données connecté à un réseau de communication, un téléphone connecté à un réseau téléphonique public commuté (RTPC) ou un téléviseur bidirectionnel connecté à un réseau bidirectionnel. L'invention concerne également un procédé consistant à connecter un serveur d'annonces bidirectionnel par une connexion Internet, à autoriser l'utilisation d'un site d'annonces bidirectionnel provenant d'un serveur si un utilisateur introduit ses informations personnelles, à fournir des annonces bidirectionnelles à l'utilisateur autorisé, à recevoir un mot clé d'annonce constitué d'une voix ou d'un caractère sélectionné et transmis par l'utilisateur au serveur, à reconnaître le mot clé d'annonces transmis au serveur comme type vocal si le mot clé d'annonces fourni au serveur est sous forme vocale, à utiliser de manière comparative le mot clé d'annonces reconnu avec un paramètre vocal extrait d'une base de données de paramètres vocaux, à utiliser de manière comparative le mot clé d'annonces avec un paramètre d'annonces d'une base de données d'annonces si le mot clé d'annonces fourni au serveur est sous forme d'un caractère, à informer l'utilisateur du résultat comparativement utilisé par l'intermédiaire d'un dispositif terminal de données et à fournir à l'utilisateur plusieurs avantages en fonction du résultat comparativement utilisé.
PCT/KR2000/000910 2000-06-09 2000-08-16 Systeme et procede de publicite bidirectionnelle WO2001095197A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU64811/00A AU6481100A (en) 2000-06-09 2000-08-16 System and method for bi-directional advertisement

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR2000-31694 2000-06-09
KR1020000031694A KR20010110944A (ko) 2000-06-09 2000-06-09 쌍방향 광고 시스템 및 방법

Publications (1)

Publication Number Publication Date
WO2001095197A1 true WO2001095197A1 (fr) 2001-12-13

Family

ID=19671522

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2000/000910 WO2001095197A1 (fr) 2000-06-09 2000-08-16 Systeme et procede de publicite bidirectionnelle

Country Status (3)

Country Link
KR (1) KR20010110944A (fr)
AU (1) AU6481100A (fr)
WO (1) WO2001095197A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE102005042979A1 (de) * 2005-09-09 2007-05-10 Deutsche Telekom Ag Verfahren und ein System zur Durchführung von interaktivem Fernsehen
EP2091014A1 (fr) * 2006-03-15 2009-08-19 NEC Corporation Systeme de vente de produits et systeme de publicite

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020003933A (ko) * 2000-06-27 2002-01-16 강민구 유선, 무선 통신 또는 이동통신망과 관련된 쌍방향 광고시스템 및 방법
KR20020029356A (ko) * 2002-03-12 2002-04-18 박종혁 온라인을 이용한 광고 방법

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6029195A (en) * 1994-11-29 2000-02-22 Herz; Frederick S. M. System for customized electronic identification of desirable objects
US6047322A (en) * 1997-05-27 2000-04-04 Ukiah Software, Inc. Method and apparatus for quality of service management
US6052122A (en) * 1997-06-13 2000-04-18 Tele-Publishing, Inc. Method and apparatus for matching registered profiles
US6058179A (en) * 1996-06-10 2000-05-02 Murex Securities, Ltd. One number, intelligent call processing system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6029195A (en) * 1994-11-29 2000-02-22 Herz; Frederick S. M. System for customized electronic identification of desirable objects
US6058179A (en) * 1996-06-10 2000-05-02 Murex Securities, Ltd. One number, intelligent call processing system
US6047322A (en) * 1997-05-27 2000-04-04 Ukiah Software, Inc. Method and apparatus for quality of service management
US6052122A (en) * 1997-06-13 2000-04-18 Tele-Publishing, Inc. Method and apparatus for matching registered profiles

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE102005042979A1 (de) * 2005-09-09 2007-05-10 Deutsche Telekom Ag Verfahren und ein System zur Durchführung von interaktivem Fernsehen
EP2091014A1 (fr) * 2006-03-15 2009-08-19 NEC Corporation Systeme de vente de produits et systeme de publicite
EP2091014A4 (fr) * 2006-03-15 2010-09-29 Nec Corp Systeme de vente de produits et systeme de publicite

Also Published As

Publication number Publication date
KR20010110944A (ko) 2001-12-15
AU6481100A (en) 2001-12-17

Similar Documents

Publication Publication Date Title
US6334152B1 (en) Information system
US7664242B2 (en) System and method for anonymous telephone communication
US8831199B2 (en) Service interfacing for telephony
US7153210B2 (en) Mobile communication terminal and management apparatus
US20070081662A1 (en) Methods and apparatuses to access advertisements through voice over internet protocol (VoIP) applications
US20040140989A1 (en) Content subscription and delivery service
CN101506768B (zh) 收录数据的在线数据验证
US6581035B1 (en) System and method for voice-enabled transactions
JP5877405B2 (ja) リングデータを用いたａｒｓ連動データ提供システム及びその方法
WO2001095197A1 (fr) Systeme et procede de publicite bidirectionnelle
US9888369B2 (en) System for transmitting heterogeneous network-linked data and method therefor
JP2002165193A (ja) テレビ電話システム
WO2003032582A1 (fr) Procede et dispositif d'acces a internet utilisant une station mobile
KR200225992Y1 (ko) 유선,무선 통신 또는 이동통신망과 관련된 쌍방향 광고시스템
KR100425915B1 (ko) 멀티미디어 공중단말기 시스템 및 그 운용방법
JP2002318955A (ja) ユーザ入力型広告方法とシステム、およびサーバ装置とユーザ端末、ならびにそのプログラムと記録媒体
WO2002001840A1 (fr) Systeme et procede de publicite bi-directionnelle pour reseaux de communication filaires, sans fil et mobiles
KR102532371B1 (ko) 이동통신단말기를 이용한 문자번호 발신 시스템 및 방법
KR100357245B1 (ko) 광고를 이용한 무료전화기와 그 제어방법
KR20000064052A (ko) 회원별 선택적 실시간 영상광고가 가능한 전화광고 시스템
KR101202357B1 (ko) 배너 광고 시스템 및 그 방법
KR20010090415A (ko) 인터넷폰 무료전화 연결시스템
KR200281250Y1 (ko) 광고를 착신음으로 출력하는 시스템
KR20040033428A (ko) 음성인식을 통한 양방향 광고 시스템 및 그 방법
KR20020029555A (ko) 광고문귀를 입력하는 광고 방법과 장치

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A1

Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY BZ CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX MZ NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A1

Designated state(s): GH GM KE LS MW MZ SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

121 Ep: the epo has been informed by wipo that ep was designated in this application
REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

122 Ep: pct application non-entry in european phase
NENP Non-entry into the national phase

Ref country code: JP