WO2001090966A1 - Systeme de surveillance de l'utilisation d'un reseau - Google Patents

Systeme de surveillance de l'utilisation d'un reseau Download PDF

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Publication number
WO2001090966A1
WO2001090966A1 PCT/AU2001/000621 AU0100621W WO0190966A1 WO 2001090966 A1 WO2001090966 A1 WO 2001090966A1 AU 0100621 W AU0100621 W AU 0100621W WO 0190966 A1 WO0190966 A1 WO 0190966A1
Authority
WO
WIPO (PCT)
Prior art keywords
link
links
server
data
modified
Prior art date
Application number
PCT/AU2001/000621
Other languages
English (en)
Inventor
Eng Boon Law
Peter Paul Sember
Original Assignee
Telstra New Wave Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Telstra New Wave Pty Ltd filed Critical Telstra New Wave Pty Ltd
Priority to AU2001259956A priority Critical patent/AU2001259956A1/en
Publication of WO2001090966A1 publication Critical patent/WO2001090966A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3409—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment for performance assessment
    • G06F11/3414—Workload generation, e.g. scripts, playback
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3466—Performance evaluation by tracing or monitoring
    • G06F11/3495—Performance evaluation by tracing or monitoring for systems
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3466—Performance evaluation by tracing or monitoring
    • G06F11/3476—Data logging
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F2201/00—Indexing scheme relating to error detection, to error correction, and to monitoring
    • G06F2201/875—Monitoring of systems including the internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]

Definitions

  • the present invention relates to a monitoring process and a system for executing that process, and in particular to a process that can be used to monitor user behaviour and usage on a network such as the Internet.
  • a major component of electronic commerce on the Internet is the placement of advertising in web pages.
  • web page providers are able to obtain income from advertisers.
  • the methods by which these charges are determined are not entirely satisfactory, being primarily based on the following: (i) a simple rental fee for the placement of the advertising; (ii) the number of "hits" on the advertisement; and/or (iii) a percentage of the revenues resulting from visits to the merchant's site.
  • the first two methods are trivial to implement, but may not be desirable from an advertiser's perspective, since the relationship between the presence of an advertisement on a given web page and the number of hits it receives are not clearly linked to product sales or services.
  • the third method may be the most desirable for both the web site provider and the advertiser, since it is linked to actual revenues.
  • charges under this model are determined on the basis of reports provided by the advertiser, or by the installation of special reporting software on the advertiser's site or the customer's computer.
  • the former does not provide a way for the web page provider to verify the accuracy of the reports, and the latter requires the advertiser or the customer to agree to the installation of the appropriate software.
  • the present invention relates to a monitoring process, including: receiving a first access request from a first computer device including a modified link of network data, said modified link including link data representing an original link; extracting said link data from said modified link; and sending a second access request to a second computer device including said original link.
  • the monitoring process further includes: receiving a response to said second access request from said second computer device; modifying original links in said response to generate respective modified links including link data representing said original links; and sending said response with said modified links to the first computer device.
  • the present invention also provides a monitoring process executed by a server, including: receiving an access request including a first link modified to direct the request to the server, said first link including link data representing a second link to another server; sending an access request with the second link to the other server and receiving in response a page corresponding to the second link; modifying third links in the page to include modified links to the server with link data representing the third links, respectively; and sending the page to a computer device.
  • FIG. 1 is a block diagram of a preferred embodiment of a monitoring system, showing the interaction of a customer's computer with the monitoring system and an advertiser's web server;
  • FIG 2 is a schematic representation of the process flow for the monitoring system.
  • a typical web server 4 of a web page provider may provide content of interest below an advertisement placed prominently as a "banner" across the top of any given web page.
  • the advertisement is usually a graphic image which also serves to defines an area of the page as a hyperlink to the advertiser's web site on a server 8.
  • the customer's web browser is redirected to the advertiser's web site via the Internet 6, and subsequent transactions between the customer and the advertiser can take place between the customer's browser and the advertiser's web server without further involvement of the referring web page server 4.
  • a monitoring system comprises an Intelligent Web Site Monitor (IWSM) server 10 that includes an interceptor module 14 so the server 10 acts like a filtering server between the browser on the customer's computer 2 and the advertiser's web server 8.
  • IWSM Intelligent Web Site Monitor
  • the advertisement hyperlinks in the web page provider's site are adjusted to not refer directly to an advertiser's web site on the server 8, but instead refer to the IWSM server 10 with the URL of the advertiser's web site or page passed as data.
  • the customer's browser When a customer clicks on an advertisement, the customer's browser sends an access request to the IWSM server 10.
  • the IWSM module 14 determines the advertiser's URL, logs the request, and then sends the request to obtain in response the corresponding web page from the advertiser's web server 8. In this sense the server 10 acts somewhat like a conventional proxy server. However, before passing the web page on to the customer's browser, the module
  • the IWSM process steps are described in further detail with reference to Figure 2 for the following example.
  • the URL corresponding to this action would be http://merch.antl .com/sales.htm, and the merchant's page would be loaded directly into the customer's browser.
  • this URL is instead previously encoded into a new URL which refers to the provider's IWSM server 10, but includes the merchant's URL as data, http://IWSM.provider.com7nierchantl.com/sales.htm.
  • the customer's browser connects to the provider's IWSM server 10, as shown in Figure 2, at step 1, rather than the merchant's server.
  • the interceptor module 14 determines the merchant's URL at step 2, logs the request at step 3, and gets the corresponding web page, sales, htm, from merchantl.com at step 4. All references to the merchantl .com web server in hyperlinks and forms in the returned web page are modified by the module 14 to refer to the IWSM server itself, with the original references encoded, at step 5. The modified page is then returned to the customer's browser, at step 6. Also any transaction data or data of interest is logged at step 5 by the IWSM server.
  • the IWSM server Because each data transfer of interest is logged by the IWSM server, all financial and service transactions between the customer and the merchant's site are available for analysis. Because the transactions are associated by readily available data which may include customer host identification, timestamps and the original referring page, the revenue and/or services generated by a particular advertisement on a particular web page may be determined.
  • the logged data may include the JavaScript variable documentreferrer, and server environment variables such as REMOTE_ADDR, REMOTE DENT, and REMOTEJJSER, or a dynamically generated SESSION D.
  • the analysis of the logged data may be executed by a data mining/reporting module 16, as shown in Figure 1.
  • the primary factor of interest may be the merchant revenues generated by a particular advertisement on a particular web page.
  • the standard is used to determine which data fields of a form require logging by the interceptor module 16.
  • the module 16 is adjusted to identify the correct fields. This information can then be used to determine the fees to be paid by the advertiser to the web page provider.
  • IWSM server can pre-fetch, modify and cache the links referring to the advertiser's servers after the modified version of the advertiser's page has been sent to the customer's browser.
  • the advertiser's CGI scripts can also be mirrored to the IWSM server.
  • a link in the context of this specification includes a URL, a URI, a hyperlink, or any data which identifies a resource, such as a document, and is sent using a communications protocol, such as HTTP or FTP.
  • the modules 14 and 16 of the server 10 are preferably software modules that execute on the server 10 to implement the IWSM process, and the server 10 is a standard computer system that acts as a web server. Alternatively, the steps of the IWSM process can be executed at least in part by dedicated hardware components, such as ASICs, of the server 10.
  • the computer 2 may be a personal computer, handheld computer, mobile telephone or any other such device.
  • the IWSM process can be used for a range of monitoring applications, such as monitoring customer behaviour and usage patterns over the Internet.

Abstract

L'invention concerne un procédé de surveillance consistant à recevoir une première demande d'accès émanant d'un premier dispositif informatique comprenant un lien modifié de données de réseau, le lien modifiés comprenant des données de lien représentant un lien original, à extraire les données de lien du lien modifié, et à envoyer une seconde demande d'accès à un second dispositif informatique comprenant le lien original. Une réponse à la seconde demande d'accès est reçue n provenance du second dispositif informatique et les liens originaux dans la réponse sont modifiés en vue de générer des liens respectifs modifiés comprenant des données de lien représentant les liens originaux, et la réponse comprenant les liens modifiés est envoyée au premier dispositif informatique. Les liens modifiés, pouvant concerner des publicités sur Internet, sont dirigés vers un serveur de surveillance. Celui-ci règle des liens des réponses de manière à acheminer des transactions entre un client et un site vers le serveur de surveillance, tout en conservant les informations relatives au lien original. Les transactions sont enregistrées et peuvent être analysées en vue de déterminer des schémas d'utilisation et des revenus dérivés.
PCT/AU2001/000621 2000-05-24 2001-05-24 Systeme de surveillance de l'utilisation d'un reseau WO2001090966A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001259956A AU2001259956A1 (en) 2000-05-24 2001-05-24 A monitoring system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AUPQ7740A AUPQ774000A0 (en) 2000-05-24 2000-05-24 A monitoring system
AUPQ7740 2000-05-24

Publications (1)

Publication Number Publication Date
WO2001090966A1 true WO2001090966A1 (fr) 2001-11-29

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/AU2001/000621 WO2001090966A1 (fr) 2000-05-24 2001-05-24 Systeme de surveillance de l'utilisation d'un reseau

Country Status (2)

Country Link
AU (1) AUPQ774000A0 (fr)
WO (1) WO2001090966A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2003065232A1 (fr) 2002-01-31 2003-08-07 Witness Systems, Inc. Procede, appareil, et systeme de capture, de traitement, et/ou de reproduction de donnees selectionnees echangees entre un serveur et un utilisateur
CN111209166A (zh) * 2020-01-06 2020-05-29 深圳市同洲电子股份有限公司 一种面向b/s架构业务系统的自动巡检系统

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1998053406A1 (fr) * 1997-05-19 1998-11-26 Matchlogic, Inc. Stockage d'informations et diffusion sur un reseau informatique a l'aide d'informations reparties et d'une intelligence centralisee
EP0952522A2 (fr) * 1998-04-22 1999-10-27 Nippon Telegraph and Telephone Corporation Méthode et dispositif pour la saisie de données d'utilisation d'une application
WO2000004475A1 (fr) * 1998-07-20 2000-01-27 Usa Technologies, Inc. Procede permettant d'effectuer des transactions par commerce electronique et affaires electroniques a partir d'un dispositif de calcul ouvert a un acces public
WO2000042735A1 (fr) * 1999-01-15 2000-07-20 British Telecommunications Public Limited Company Procede et appareil servant a generer des donnees permettant de debiter un acces via une liaison de reseau de communications a un utilisateur

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1998053406A1 (fr) * 1997-05-19 1998-11-26 Matchlogic, Inc. Stockage d'informations et diffusion sur un reseau informatique a l'aide d'informations reparties et d'une intelligence centralisee
EP0952522A2 (fr) * 1998-04-22 1999-10-27 Nippon Telegraph and Telephone Corporation Méthode et dispositif pour la saisie de données d'utilisation d'une application
WO2000004475A1 (fr) * 1998-07-20 2000-01-27 Usa Technologies, Inc. Procede permettant d'effectuer des transactions par commerce electronique et affaires electroniques a partir d'un dispositif de calcul ouvert a un acces public
WO2000042735A1 (fr) * 1999-01-15 2000-07-20 British Telecommunications Public Limited Company Procede et appareil servant a generer des donnees permettant de debiter un acces via une liaison de reseau de communications a un utilisateur

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2003065232A1 (fr) 2002-01-31 2003-08-07 Witness Systems, Inc. Procede, appareil, et systeme de capture, de traitement, et/ou de reproduction de donnees selectionnees echangees entre un serveur et un utilisateur
EP1479005A1 (fr) * 2002-01-31 2004-11-24 Witness Systems, Inc. Procede, appareil, et systeme de capture, de traitement, et/ou de reproduction de donnees selectionnees echangees entre un serveur et un utilisateur
EP1479005A4 (fr) * 2002-01-31 2010-10-13 Witness Systems Inc Procede, appareil, et systeme de capture, de traitement, et/ou de reproduction de donnees selectionnees echangees entre un serveur et un utilisateur
CN111209166A (zh) * 2020-01-06 2020-05-29 深圳市同洲电子股份有限公司 一种面向b/s架构业务系统的自动巡检系统

Also Published As

Publication number Publication date
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