WO2001065331A2 - Banner advertising and electronic commerce method through client homepage - Google Patents

Banner advertising and electronic commerce method through client homepage Download PDF

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Publication number
WO2001065331A2
WO2001065331A2 PCT/KR2000/000711 KR0000711W WO0165331A2 WO 2001065331 A2 WO2001065331 A2 WO 2001065331A2 KR 0000711 W KR0000711 W KR 0000711W WO 0165331 A2 WO0165331 A2 WO 0165331A2
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
master server
homepage
banner
goods
Prior art date
Application number
PCT/KR2000/000711
Other languages
French (fr)
Other versions
WO2001065331A3 (en
Inventor
Chan-Shik Shin
Original Assignee
Shin Chan Shik
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020000010224A external-priority patent/KR20010084872A/en
Priority claimed from KR1020000016444A external-priority patent/KR20010095425A/en
Application filed by Shin Chan Shik filed Critical Shin Chan Shik
Priority to AU55781/00A priority Critical patent/AU5578100A/en
Publication of WO2001065331A2 publication Critical patent/WO2001065331A2/en
Publication of WO2001065331A3 publication Critical patent/WO2001065331A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a banner advertising and electronic commerce method through a use of a client homepage.
  • the internet advertising was conventionally used by inserting most generally a banner advertising etc. in a site in which specific services such as an advertisement, an electronic commerce, a production of homepage in free, a connection of telephone in free, etc., were provided, and the enterprises paid advertising expenses by a constant amount concerning of a corresponding banner advertising on the basis of the connection number with the banner advertising inserted in the homepage, to a owner of the corresponding homepage.
  • an operator of such site should receive orders for advertisements from advertising owners or agents, and should maintain and manage the banner advertisements appearing on the service site. Therefore, an individual site(hereinafter, referred to as 'client homepage') such as a separate homepage of an individual or a group, etc., which does not have a specific advertising service, has much difficulty to insert the advertisement within the site, thus most client homepages hardly have an insertion of the advertisements actually therein.
  • 'client homepage' such as a separate homepage of an individual or a group, etc.
  • the advertising expenses by the constant amount should be paid to a owner of a corresponding homepage on the basis of the connected number with the corresponding banner advertising, which causes the enterprises to have a burden for the advertising expenses.
  • an object of the present invention to provide a banner advertising method through a use of a client homepage, in which an internet advertising can be easily inserted in the client homepage by furnishing a specific master server who manages the whole advertisement containing a receipt of an advertising order and an insertion of the advertising, etc., instead of managing the advertisement directly in the client homepage in which the advertisements are inserted.
  • Another object of the present invention is to provide an electronic commerce method through a use of banner advertising inserted in a client homepage, in which the banner advertising can be freely inserted in a separate client homepage of an individual or a group whose connection number with the internet is small.
  • a still another object of the invention is to provide an electronic commerce method through a banner advertising of a client homepage, in which a part of sale profits gained by a sale of goods through the banner advertising inserted in a corresponding homepage is paid to a owner of the corresponding homepage, instead of paying advertising expenses to a owner of the corresponding homepage on the basis of the connection number with the banner advertising inserted in the homepage.
  • the banner advertising method through a use of client homepage comprises the steps of: (a) designating a certain area of a client homepage where an internet advertisement will be inserted, as an advertising insertion area, and transmitting data to a server of the client homepage from a master server connected to the server of the client homepage to thereby insert the internet advertising in the determined area; and (b) updating the internet advertising appearing in its area by the data transmitted from the step (a).
  • the electronic commerce method through a use of the banner advertising provided on a client homepage further comprises the steps of: requesting a superintendent of the master server to sell goods; producing by the master server superintendent a banner advertising for the goods requested and registering it for the master server; connecting to the master server by a owner of the client homepage, and then selecting a banner advertising sellable by himself among numerous banner advertisements registered for the master server; introducing the goods corresponding to the banner advertising when a visitor connects to the client homepage and clicks the banner advertising inserted in the client homepage; paying a price of the goods through an electronic settlement in case the visitor purchases the goods; and sending the goods to the visitor.
  • FIG. 1 is a concept drawing illustrating an internet banner advertising method in accordance with the present invention
  • Fig. 2 is a drawing showing a correlation between a master server and a client homepage in the inventive internet banner advertising method
  • Fig. 3 is a drawing providing a changed banner advertising in the inventive internet banner advertising method
  • Fig. 4 is a schematic block diagram showing in brief an electronic commerce method through a use of a banner advertising provided in a client homepage in the invention
  • Fig. 5 is a flowchart showing an electronic commerce method through a use of a banner advertising in a client homepage in the invention.
  • Fig. 6 is a detailed block diagram providing in detail the preferred embodiment of the present invention.
  • Fig. 1 is a concept drawing illustrating a banner advertising method in the present invention.
  • client homepages 21,22,23 in which advertisements will be inserted are connected to a master server 10, and banner advertising data is transmitted to the client homepages 21,22,23 from the master server 10, and data for the number of clicked advertisements in each client homepage 21,22,23 is added up in the master server 10, per the respective homepage.
  • a position of the advertisements in the client homepages 21,22,23 is determined according to a size and shape of the advertisements to be inserted, and the advertising data inserted in such determined position is managed by the master server 10 collectively.
  • the client server initially installs program to insert an internet banner advertising therein, after that, the inserted advertisement is controlled by the master server 10.
  • the advertisement is automatically inserted in the client homepage selected by the master server 10, and the inserted advertisement is removed when the duration for the advertising is expired, and then an advertising updating work is performed to carry a new advertisement.
  • Fig. 2 is a drawing showing a correlation between the master server and the client homepage in the banner advertising and electronic commerce method using the inventive client homepage.
  • an advertisement owner can select by himself a client homepage in which his own advertisement will be inserted, then a banner advertising is inserted in the client homepage selected by the advertisement owner.
  • Fig. 2 in case a plurality of advertisements are inserted in an advertising area of the client homepage, it is searched an advertisement area vacated at the beginning date to carry the advertisement in the client homepages in which individual advertisements will appear, so as to insert the banner advertising therein.
  • Such operations are controlled by the master server connected with the respective client homepages, and visitors of the client homepages can meet the banner advertisements through the client homepages though the actual advertisement exists in the master server.
  • Fig. 3 is a drawing providing a banner advertising changed in Fig. 2.
  • a size and shape of the advertisement carried in the client homepage are changeable and are controlled by the master server.
  • only an advertisement having a cursor of a mouse on its pointed spot may be highlighted by activating only the advertisement among a plural number of advertisements reported in the client homepage, and in a case of a specific advertisement, an already stored sound signal may be outputted when the cursor of mouse is positioned on its spot.
  • FIG. 4 is a schematic block diagram showing the electronic commerce method through a use of the banner advertising in a client homepage in the invention.
  • a supplier of goods requests a superintendent of the master server to sell his own goods, and its corresponding superintendent in the master server produces a banner advertisement 41 corresponding to the goods, after that, registers it for the master server 40.
  • the corresponding master server 40 has numerous banner advertisements requested by other suppliers of goods and produced and registered by the superintendent of the master server.
  • an individual, or a group and enterprise, who possess homepages 42 are connected with the master server 40 to select the banner advertisement 41 desired, among numerous banner advertisements registered for the master server 40, after that, the corresponding banner advertisement 41 is automatically inserted in the their own homepages 42.
  • a visitor 44 connects with the corresponding homepage 42 and clicks the banner advertisement 41 inserted in the corresponding homepage 42, to thereby connect the visitor 44 with the master server 40 and introduce the corresponding goods.
  • the visitor 44 wants to purchase the goods, its purchase is done through an electronic settlement concerning of a price of the goods and the goods is transferred by the supplier of the corresponding goods to the visitor 44.
  • a supplier of goods requests a master server superintendent who may operate a shopping mall or may be an agent for a sale of goods, to sell his own goods, and the master server superintendent produces the banner advertisement 41 for corresponding goods freely in a shape and size the supplier of the goods needs to.
  • the banner advertisement 41 produced by the master server superintendent is registered for a corresponding category in the master server 40 in which a large number of banner advertisements 41 requested by other suppliers of goods then produced are stored through their classification, simultaneously, data for an introduction of corresponding goods is also stored in a step S200.
  • a owner of the homepage who possesses the homepage 42 in the internet connects with the master server 40 to select the constant number of banner advertisements for goods sellable by the owner himself, among numerous banner advertisements classified by respective categories and registered for the corresponding master server 40, in a step S400, and then, the master server 40 transmits to and inserts the banner advertisements by a given number into a vacant space of the owner own homepage 42 automatically, in a step S500.
  • the banner advertisements based on the given number inserted in the homepage 42 are managed by the master server 40.
  • the banner advertisements by the given number inserted in the homepage 42 are also eliminated automatically.
  • the visitor 44 connects with the corresponding homepage 42 to click one out of banner advertisements based on the constant number carried in the corresponding homepage in a step S600, the visitor 44 is connected with the master server 40 in a step S700.
  • information for the owner of the homepage having an insertion of the banner advertisements by a given number therein is also transferred to the master server 40 to pay a part of profits for the sold goods to the owner of the corresponding homepage.
  • the master server 40 When the visitor 44 connects with the master server 40, the master server 40 introduces goods corresponding to a banner advertising clicked or connects the visitor 44 with a server operated by a seller of goods to introduce the goods corresponding to the banner advertising clicked. If the visitor 44 who received the introduction service for the goods, wants to purchase the goods, he describes his name and address etc. required by the master server 40 and purchases the corresponding goods through an electronic settlement for a price of the goods in a step S800. Then the master server 40 notifies the supplier of the goods of it, and the supplier sends the goods purchased through the electronic settlement to the visitor's described address and also pays a part of profits gained by a sale of the goods to the owner of the homepage having an insertion of the corresponding banner advertising in a step S900. Therefore, the owners of the homepage try to insert the advertisements of goods sellable by themselves by a large number in their own homepages, and according to that, sellers of the goods can insert the banner advertisements publishing their own goods in a plural number of homepages.
  • Fig. 6 For example in afore-described procedures, it operates as shown in Fig. 6. If a supplier of an infant's goods requests the master server superintendent to sell the corresponding infant's goods, the superintendent of master server produces a banner advertising 64-2 concerning of corresponding infant's goods and registers the banner advertising 64-2 of the corresponding infant's goods within a category concerned with infant's goods in the master server.
  • a owner of homepage connects with a corresponding master server 40 and selects the banner advertising 64-2 for corresponding infant's goods sellable by the owner himself, among numerous banner advertisements 61,62,63,64-1,64-2 classified by each category and registered, after that, the corresponding banner advertising 64-2 is automatically inserted by the master server 40 in a banner advertising area 65 as an extra space of the owner own homepage 42.
  • Such corresponding banner advertising 64-2 appears in the corresponding homepage 42 till removed by the master server 40.
  • the owner of the corresponding homepage additionally selects the banner advertisements 64-1 by the constant number, the corresponding banner advertisements 64-1 are automatically inserted in the banner advertising area 65 of his own homepage 42.
  • the visitor 44 connects with the corresponding homepage 42 and clicks a banner advertising 64-2 for the infant's goods in the banner advertising area 65, then the visitor 44 is connected with the master server 40 through information of the corresponding homepage's owner, to thereby receive an introduction service for the infant's goods corresponding to the banner advertising 64-2.
  • the master server 40 questions the visitor 44 to check whether the visitor will purchase the corresponding infant's goods or not, and if the visitor 44 wants to purchase the infant's goods, the visitor 44 describes his/her name and address etc. required by the master server 40 and pays the price of the corresponding infant's goods through the electronic settlement. Subsequently, the master server superintendent informs the supplier of infant's goods of the sale for the corresponding infant's goods, and the supplier of infant's goods transfers the corresponding infant's goods paid through the electronic settlement to the reported address of the visitor 44. After that, the supplier of the corresponding infant's goods pays a part of its sale profits to the owner of the homepage in which the corresponding banner advertising 64-2 is inserted.
  • the inventive method has an effect of easily inserting an internet advertising in a client homepage, that is, an effect that a visitor of the client homepage can contact the advertisements through the client homepages though an actual advertising exists in the master server.
  • a owner of homepage to register a banner advertising for his/her own homepage selects his/her desired banner advertisements by the constant number among numerous banner advertisements classified by respective categories and registered for the master server, whereby the banner advertisements are automatically inserted in his/her own homepage.
  • the banner advertising can be inserted not only in a homepage having the many connection number but also in a separate homepage possessed into an individual or group. Further the inventive method has an advantage of curtailing advertising expenses since a part of profits for sold goods instead of the connection number with the corresponding banner advertising is paid to the owner of homepage even though the banner advertisements for the goods sale are inserted in a plural number of homepages.

Abstract

In the banner advertising and electronic commerce method through a use of client homepage, the banner advertising method by using a client homepage comprises the steps of: (a) determining a constant area of a client homepage in which an internet advertisement will be inserted, as a banner advertising area, and transmitting data to a server of the client homepage from a master server connected to the server of the client homepage to thereby insert the internet advertising in the determined area; and (b) updating the internet advertising appearing in its area by the data transmitted from the step (a), in addition, the electronic commerce method through a use of a banner advertising provided on a client homepage further comprises the steps of: requesting a superintendent of the master server to sell goods; producing by the master server superintendent a banner advertising for the goods and registering it for the master server; connecting to the master server by a owner of the client homepage, thereby enabling the visitor to contact with the advertisement of the master server through the client homepage according that he visits the client homepage and also enabling the banner advertising to be automatically inserted even in a homepage of an individual or group who has not so many connection number in his homepage when a possessor of the homepage selects any advertisement out of advertisements appearing in the master server, and in addition, curtailing expenses for the advertising since a part in profits of the sold goods instead of the number of connections with the corresponding banner advertising is paid to the owner of the homepage.

Description

BANNER ADVERTISING AND ELECTRONIC COMMERCE METHOD THROUGH CLIENT HOMEPAGE
TECHNICAL FIELD The present invention relates to a banner advertising and electronic commerce method through a use of a client homepage.
BACKGROUND ART
Visitors to connect with an internet are getting gradually increased according to an activation of the internet, which makes an internet advertisement a main income source in an internet site, thus the internet advertising can be utilized by enterprises for the sake of a publicity of their own goods at a relatively low price, widely, accordingly a use of the internet advertising is being increased rapidly.
The internet advertising was conventionally used by inserting most generally a banner advertising etc. in a site in which specific services such as an advertisement, an electronic commerce, a production of homepage in free, a connection of telephone in free, etc., were provided, and the enterprises paid advertising expenses by a constant amount concerning of a corresponding banner advertising on the basis of the connection number with the banner advertising inserted in the homepage, to a owner of the corresponding homepage.
Meantime, an operator of such site should receive orders for advertisements from advertising owners or agents, and should maintain and manage the banner advertisements appearing on the service site. Therefore, an individual site(hereinafter, referred to as 'client homepage') such as a separate homepage of an individual or a group, etc., which does not have a specific advertising service, has much difficulty to insert the advertisement within the site, thus most client homepages hardly have an insertion of the advertisements actually therein. Conventionally, even though the banner advertising is inserted in the homepage having the many connecting number, the advertising expenses by the constant amount should be paid to a owner of a corresponding homepage on the basis of the connected number with the corresponding banner advertising, which causes the enterprises to have a burden for the advertising expenses.
DISCLOSURE OF THE INVENTION It is, therefore, an object of the present invention to provide a banner advertising method through a use of a client homepage, in which an internet advertising can be easily inserted in the client homepage by furnishing a specific master server who manages the whole advertisement containing a receipt of an advertising order and an insertion of the advertising, etc., instead of managing the advertisement directly in the client homepage in which the advertisements are inserted.
Another object of the present invention is to provide an electronic commerce method through a use of banner advertising inserted in a client homepage, in which the banner advertising can be freely inserted in a separate client homepage of an individual or a group whose connection number with the internet is small. A still another object of the invention is to provide an electronic commerce method through a banner advertising of a client homepage, in which a part of sale profits gained by a sale of goods through the banner advertising inserted in a corresponding homepage is paid to a owner of the corresponding homepage, instead of paying advertising expenses to a owner of the corresponding homepage on the basis of the connection number with the banner advertising inserted in the homepage.
To achieve the objects and advantages above mentioned, in accordance with the present invention, the banner advertising method through a use of client homepage comprises the steps of: (a) designating a certain area of a client homepage where an internet advertisement will be inserted, as an advertising insertion area, and transmitting data to a server of the client homepage from a master server connected to the server of the client homepage to thereby insert the internet advertising in the determined area; and (b) updating the internet advertising appearing in its area by the data transmitted from the step (a). In addition, in the invention the electronic commerce method through a use of the banner advertising provided on a client homepage further comprises the steps of: requesting a superintendent of the master server to sell goods; producing by the master server superintendent a banner advertising for the goods requested and registering it for the master server; connecting to the master server by a owner of the client homepage, and then selecting a banner advertising sellable by himself among numerous banner advertisements registered for the master server; introducing the goods corresponding to the banner advertising when a visitor connects to the client homepage and clicks the banner advertising inserted in the client homepage; paying a price of the goods through an electronic settlement in case the visitor purchases the goods; and sending the goods to the visitor.
BRIEF DESCRIPTION OF THE INVENTION
Further objects and advantages of the invention can be more fully understood from the following detailed description taken in conjunction with the accompanying drawings in which: Fig. 1 is a concept drawing illustrating an internet banner advertising method in accordance with the present invention;
Fig. 2 is a drawing showing a correlation between a master server and a client homepage in the inventive internet banner advertising method; Fig. 3 is a drawing providing a changed banner advertising in the inventive internet banner advertising method;
Fig. 4 is a schematic block diagram showing in brief an electronic commerce method through a use of a banner advertising provided in a client homepage in the invention; Fig. 5 is a flowchart showing an electronic commerce method through a use of a banner advertising in a client homepage in the invention; and
Fig. 6 is a detailed block diagram providing in detail the preferred embodiment of the present invention.
BEST MODE OF FOR CARRYING OUT THE INVENTION
A banner advertising and electronic commerce method through a client homepage is described in detail with reference to the accompanied drawings, in accordance with the present invention.
Fig. 1 is a concept drawing illustrating a banner advertising method in the present invention.
As shown in Fig. 1, in an internet banner advertising method of the invention, client homepages 21,22,23 in which advertisements will be inserted, are connected to a master server 10, and banner advertising data is transmitted to the client homepages 21,22,23 from the master server 10, and data for the number of clicked advertisements in each client homepage 21,22,23 is added up in the master server 10, per the respective homepage.
For this work, a position of the advertisements in the client homepages 21,22,23 is determined according to a size and shape of the advertisements to be inserted, and the advertising data inserted in such determined position is managed by the master server 10 collectively.
That is, visitors 31,32,33,34 of the client homepages 21,22,23 can see the advertisements in the client homepages even without a management of a client server for the advertisements. Just, the client server initially installs program to insert an internet banner advertising therein, after that, the inserted advertisement is controlled by the master server 10.
The advertisement is automatically inserted in the client homepage selected by the master server 10, and the inserted advertisement is removed when the duration for the advertising is expired, and then an advertising updating work is performed to carry a new advertisement.
Fig. 2 is a drawing showing a correlation between the master server and the client homepage in the banner advertising and electronic commerce method using the inventive client homepage. As shown in Fig. 2, in the banner advertising and electronic commerce method, an advertisement owner can select by himself a client homepage in which his own advertisement will be inserted, then a banner advertising is inserted in the client homepage selected by the advertisement owner.
In Fig. 2, in case a plurality of advertisements are inserted in an advertising area of the client homepage, it is searched an advertisement area vacated at the beginning date to carry the advertisement in the client homepages in which individual advertisements will appear, so as to insert the banner advertising therein.
Such operations are controlled by the master server connected with the respective client homepages, and visitors of the client homepages can meet the banner advertisements through the client homepages though the actual advertisement exists in the master server.
Fig. 3 is a drawing providing a banner advertising changed in Fig. 2.
As shown in Fig. 3, a size and shape of the advertisement carried in the client homepage are changeable and are controlled by the master server.
Additionally, in the banner advertising and electronic commerce method through the client homepage, only an advertisement having a cursor of a mouse on its pointed spot may be highlighted by activating only the advertisement among a plural number of advertisements reported in the client homepage, and in a case of a specific advertisement, an already stored sound signal may be outputted when the cursor of mouse is positioned on its spot.
Above the banner advertising method through the client homepage was described, and in the following the electronic commerce method through the banner advertisement is described. Fig. 4 is a schematic block diagram showing the electronic commerce method through a use of the banner advertising in a client homepage in the invention. As shown in Fig. 4, a supplier of goods requests a superintendent of the master server to sell his own goods, and its corresponding superintendent in the master server produces a banner advertisement 41 corresponding to the goods, after that, registers it for the master server 40. Herewith the corresponding master server 40 has numerous banner advertisements requested by other suppliers of goods and produced and registered by the superintendent of the master server. Then, an individual, or a group and enterprise, who possess homepages 42, are connected with the master server 40 to select the banner advertisement 41 desired, among numerous banner advertisements registered for the master server 40, after that, the corresponding banner advertisement 41 is automatically inserted in the their own homepages 42. After that, a visitor 44 connects with the corresponding homepage 42 and clicks the banner advertisement 41 inserted in the corresponding homepage 42, to thereby connect the visitor 44 with the master server 40 and introduce the corresponding goods. At this time, if the visitor 44 wants to purchase the goods, its purchase is done through an electronic settlement concerning of a price of the goods and the goods is transferred by the supplier of the corresponding goods to the visitor 44.
Describing such procedures in detail referring to Fig. 5, in a step SI 00 a supplier of goods requests a master server superintendent who may operate a shopping mall or may be an agent for a sale of goods, to sell his own goods, and the master server superintendent produces the banner advertisement 41 for corresponding goods freely in a shape and size the supplier of the goods needs to. The banner advertisement 41 produced by the master server superintendent is registered for a corresponding category in the master server 40 in which a large number of banner advertisements 41 requested by other suppliers of goods then produced are stored through their classification, simultaneously, data for an introduction of corresponding goods is also stored in a step S200.
Subsequently, a owner of the homepage who possesses the homepage 42 in the internet, connects with the master server 40 to select the constant number of banner advertisements for goods sellable by the owner himself, among numerous banner advertisements classified by respective categories and registered for the corresponding master server 40, in a step S400, and then, the master server 40 transmits to and inserts the banner advertisements by a given number into a vacant space of the owner own homepage 42 automatically, in a step S500. The banner advertisements based on the given number inserted in the homepage 42 are managed by the master server 40. When the corresponding banner advertisements are removed from the master server 40, the banner advertisements by the given number inserted in the homepage 42 are also eliminated automatically.
Next, the visitor 44 connects with the corresponding homepage 42 to click one out of banner advertisements based on the constant number carried in the corresponding homepage in a step S600, the visitor 44 is connected with the master server 40 in a step S700. At this time, in case the goods is sold, information for the owner of the homepage having an insertion of the banner advertisements by a given number therein is also transferred to the master server 40 to pay a part of profits for the sold goods to the owner of the corresponding homepage.
When the visitor 44 connects with the master server 40, the master server 40 introduces goods corresponding to a banner advertising clicked or connects the visitor 44 with a server operated by a seller of goods to introduce the goods corresponding to the banner advertising clicked. If the visitor 44 who received the introduction service for the goods, wants to purchase the goods, he describes his name and address etc. required by the master server 40 and purchases the corresponding goods through an electronic settlement for a price of the goods in a step S800. Then the master server 40 notifies the supplier of the goods of it, and the supplier sends the goods purchased through the electronic settlement to the visitor's described address and also pays a part of profits gained by a sale of the goods to the owner of the homepage having an insertion of the corresponding banner advertising in a step S900. Therefore, the owners of the homepage try to insert the advertisements of goods sellable by themselves by a large number in their own homepages, and according to that, sellers of the goods can insert the banner advertisements publishing their own goods in a plural number of homepages.
For example in afore-described procedures, it operates as shown in Fig. 6. If a supplier of an infant's goods requests the master server superintendent to sell the corresponding infant's goods, the superintendent of master server produces a banner advertising 64-2 concerning of corresponding infant's goods and registers the banner advertising 64-2 of the corresponding infant's goods within a category concerned with infant's goods in the master server. Then, a owner of homepage connects with a corresponding master server 40 and selects the banner advertising 64-2 for corresponding infant's goods sellable by the owner himself, among numerous banner advertisements 61,62,63,64-1,64-2 classified by each category and registered, after that, the corresponding banner advertising 64-2 is automatically inserted by the master server 40 in a banner advertising area 65 as an extra space of the owner own homepage 42. Such corresponding banner advertising 64-2 appears in the corresponding homepage 42 till removed by the master server 40. If the owner of the corresponding homepage additionally selects the banner advertisements 64-1 by the constant number, the corresponding banner advertisements 64-1 are automatically inserted in the banner advertising area 65 of his own homepage 42.
Thereafter, the visitor 44 connects with the corresponding homepage 42 and clicks a banner advertising 64-2 for the infant's goods in the banner advertising area 65, then the visitor 44 is connected with the master server 40 through information of the corresponding homepage's owner, to thereby receive an introduction service for the infant's goods corresponding to the banner advertising 64-2.
At this time, the master server 40 questions the visitor 44 to check whether the visitor will purchase the corresponding infant's goods or not, and if the visitor 44 wants to purchase the infant's goods, the visitor 44 describes his/her name and address etc. required by the master server 40 and pays the price of the corresponding infant's goods through the electronic settlement. Subsequently, the master server superintendent informs the supplier of infant's goods of the sale for the corresponding infant's goods, and the supplier of infant's goods transfers the corresponding infant's goods paid through the electronic settlement to the reported address of the visitor 44. After that, the supplier of the corresponding infant's goods pays a part of its sale profits to the owner of the homepage in which the corresponding banner advertising 64-2 is inserted.
As afore-mentioned, in accordance with the present invention, in an internet advertising method through a client homepage there is a specific master server for performing an advertising management including works to receive advertising orders and insert the advertisements therein, instead of a direct management in a client homepage having an insertion of the advertisement. Accordingly the inventive method has an effect of easily inserting an internet advertising in a client homepage, that is, an effect that a visitor of the client homepage can contact the advertisements through the client homepages though an actual advertising exists in the master server. In addition, a owner of homepage to register a banner advertising for his/her own homepage selects his/her desired banner advertisements by the constant number among numerous banner advertisements classified by respective categories and registered for the master server, whereby the banner advertisements are automatically inserted in his/her own homepage. Thus the banner advertising can be inserted not only in a homepage having the many connection number but also in a separate homepage possessed into an individual or group. Further the inventive method has an advantage of curtailing advertising expenses since a part of profits for sold goods instead of the connection number with the corresponding banner advertising is paid to the owner of homepage even though the banner advertisements for the goods sale are inserted in a plural number of homepages.
It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without deviating from the spirit or scope of the invention. Thus, it is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.

Claims

What is claimed is:
1. A banner advertising and electronic commerce method through a use of a client homepage, comprising the steps of: (a) designating a certain area of the client homepage in which an internet advertisement will be inserted, as a banner advertising area, and transmitting data to a server of the client homepage from a master server connected to a server of the client homepage to thereby insert the internet advertisement in the determined area; and
(b) updating the internet advertising appearing in the determined area by the data transmitted from said step (a).
2. The method of claim 1 , further comprising the steps of: requesting a superintendent of the master server to sell goods; producing by the master server superintendent a banner advertising for the goods, and registering it for the master server; connecting with the master server by a owner of the client homepage, and then selecting a banner advertising sellable by the owner himself among numerous banner advertisements registered for the master server; introducing the goods corresponding to the banner advertising when a visitor connects with the client homepage and clicks the banner advertising inserted in the client homepage; paying a price of the goods through an electronic settlement in case the visitor purchases the goods; and sending the goods to the visitor.
3. The method of claim 1, further comprising the steps of selecting by an advertising owner the client homepage in which his/her own advertising will be inserted.
4. The method of claim 1, wherein a size and shape of said banner advertising is changeable and is controlled by said master server.
5. The method of claim 1, wherein said banner advertising inserted in the advertising area of the client homepage is activated when a mouse is positioned at the advertising area.
6. The method of claim 1, wherein said banner advertising inserted in the advertising area of the client homepage makes an already stored sound signal outputted in case the mouse is positioned at the advertising area.
7. The method of claim 1, wherein said banner advertising inserted in the client homepage is automatically removed when the banner advertising is eliminated from the master server.
8. The method of claim 1 or 2, wherein said visitor connects with the master server by information for the homepage owner in case the visitor clicks the banner advertising inserted in the homepage.
9. The method of claim 1 or 2, wherein said owner of the client homepage receives a part of profits for sold goods when the goods is sold through the banner advertising inserted in the client homepage.
10. The method of claim 2, wherein said numerous banner advertisements registered for the master server are classified by respective categories of the goods and are registered for the master server.
PCT/KR2000/000711 2000-02-29 2000-07-03 Banner advertising and electronic commerce method through client homepage WO2001065331A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU55781/00A AU5578100A (en) 2000-02-29 2000-07-03 Banner advertising and electronic commerce method through client homepage

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
KR1020000010224A KR20010084872A (en) 2000-02-29 2000-02-29 Method for Internet Advertisement Using Client's Home Pages
KR2000-10224 2000-02-29
KR2000-16444 2000-03-30
KR1020000016444A KR20010095425A (en) 2000-03-30 2000-03-30 Electronic Commerce Method using Banner Advertisement of Homepage

Publications (2)

Publication Number Publication Date
WO2001065331A2 true WO2001065331A2 (en) 2001-09-07
WO2001065331A3 WO2001065331A3 (en) 2002-01-31

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PCT/KR2000/000711 WO2001065331A2 (en) 2000-02-29 2000-07-03 Banner advertising and electronic commerce method through client homepage

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AU (1) AU5578100A (en)
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Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5937392A (en) * 1997-07-28 1999-08-10 Switchboard Incorporated Banner advertising display system and method with frequency of advertisement control
WO1999062011A1 (en) * 1998-05-28 1999-12-02 Telefonaktiebolaget Lm Ericsson (Publ) Advertisements on a data network

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5937392A (en) * 1997-07-28 1999-08-10 Switchboard Incorporated Banner advertising display system and method with frequency of advertisement control
WO1999062011A1 (en) * 1998-05-28 1999-12-02 Telefonaktiebolaget Lm Ericsson (Publ) Advertisements on a data network

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WO2001065331A3 (en) 2002-01-31

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