WO2001035559A2 - Systeme et procede permettant de combiner des donnees multimedia generees par ordinateur avec des donnees multimedia preenregistrees pour former des donnees televisees hybrides - Google Patents

Systeme et procede permettant de combiner des donnees multimedia generees par ordinateur avec des donnees multimedia preenregistrees pour former des donnees televisees hybrides Download PDF

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Publication number
WO2001035559A2
WO2001035559A2 PCT/US2000/031020 US0031020W WO0135559A2 WO 2001035559 A2 WO2001035559 A2 WO 2001035559A2 US 0031020 W US0031020 W US 0031020W WO 0135559 A2 WO0135559 A2 WO 0135559A2
Authority
WO
WIPO (PCT)
Prior art keywords
data
media data
computer
component
generated
Prior art date
Application number
PCT/US2000/031020
Other languages
English (en)
Other versions
WO2001035559A3 (fr
Inventor
David Seedall
Original Assignee
Zdtv, Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Zdtv, Llc filed Critical Zdtv, Llc
Priority to AU14844/01A priority Critical patent/AU1484401A/en
Publication of WO2001035559A2 publication Critical patent/WO2001035559A2/fr
Publication of WO2001035559A3 publication Critical patent/WO2001035559A3/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/02—Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linking to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information
    • H04H60/07—Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linking to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information characterised by processes or methods for the generation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8146—Monomedia components thereof involving graphical data, e.g. 3D object, 2D graphics

Definitions

  • the present invention relates to media presentations, such as television broadcasts, and more particularly to combining pre-recorded broadcast data with computer-generated media data in preparation for transmitting combined or hybrid media presentations.
  • broadcast media such as radio, television (including cable television and satellite television), and other established types of broadcast media have specific standards and formats, according to which a media presentation is prepared for transmission via various broadcasting methods.
  • the methods employed for conventional broadcast media are often costly and time consuming. Consequently, producing broadcast data for the various broadcasting methods may require a significant investment of time and money.
  • a particular limitation associated with the conventional method of television advertising is that it is difficult to customize advertisements.
  • Some parameters by which it may be desirable to customize advertisements include: region, time frame, demographic information, and psychographic information.
  • Using the conventional methods currently employed to create pre-recorded television advertisements to customize an advertisement for any of the parameters which may be desirable would require producing multiple, complete television advertising segments for each of the various parameters desired. For example, in order to produce a television advertisement for an airline that advertises special fares that differ according to geographic region, it is currently necessary to produce a separate television advertisement for each geographic region. Producing numerous advertisements for the same promotion, in this manner, is expensive and requires an inordinate amount of time.
  • the object of the present invention therefore, to provide a system and method network for combining a pre-recorded media presentation with near realtime media data to form hybrid broadcast data that is readily updatable and customizable.
  • the system of the present invention utilizes a master control automation component for combining pre-recorded media data with computer- generated media data to achieve hybrid broadcast data to be broadcast in appropriate formats; a playback component which contains a generation application for interpreting near real-time media data received from a remote data source to form computer-generated media data and an integration application which is able to provide a timing control link between the generation application and the master control automation component; and a server component connected to the playback component and to a remote data source from which it may receive near real-time media data.
  • the present invention has several advantages over approaches which have been used in the past.
  • One such advantage is that data which is to be broadcast in the form of hybrid broadcast data is changeable and may be altered within a short period of time prior to the broadcast of the data.
  • computer- generated media data which is mixed with conventional television broadcast data may be altered up to five minutes before transmission of the data, which is a vast improvement over the four to six weeks necessary with systems of the past.
  • the present invention is further advantageous over the systems of the past in that the data transmitted by the present invention is readily customizable by region, by time frame, by demographic information, psychographic information, or any other desired customization parameter.
  • the present invention provides the ability to react to the market because of the decreased time from production to broadcast of the data.
  • this short feedback loop from the market to the producers of the broadcast information may allow for advertisers to sell items before they arrive, thereby cutting warehousing and storage costs, or may allow for special promotions available for a short time only.
  • the cost and time necessary to produce broadcast-quality data are dramatically reduced.
  • Figure 1 is an exemplary computer system in which the system and method of the present invention may be employed
  • Figure 2 is a flow chart of the method performed by one embodiment of the present invention.
  • Figure 3 is a diagram of data produced by one embodiment of the present invention.
  • various data sources 10, 12, 14, 16, 18, 20 are connected to a network 22 which is accessible by a server component 24.
  • the data sources may include, for example, various devices which are able to transmit data over a network.
  • One such example may be a client computer.
  • the present invention allows for numerous data sources to be connected to the network 22 and need not be limited to any specific number of data sources, as shown in the drawings.
  • the data sources may be client computers of various advertisers that contain data to be either retrieved by or sent to the server component 24 by way of the network 22.
  • networks are contemplated to be utilized as the network 22 for transmission of data from the data sources 10, 12, 14, 16, 18, 20 to the server component 24, such as the Internet, wide area networks (WAN), local area networks (LAN), Ethernet networks, wireless networks, satellite networks, and various other types of networks.
  • the network 22 may comprise multiple networks which may include any number of different types of interconnected networks. It will be appreciated by one of ordinary skill in the art, that the type of network does not change the functionality of the present invention, as long as data may be transmitted thereby, and new types of networks which are not yet in widespread use may be employed in the place of network 22 without significantly altering the function of the present invention.
  • the Internet will be the network 22 by which the server component 24 receives or retrieves data from remote data sources 10, 12, 14, 16, 18, 20. Using the Internet in this fashion will allow for inexpensive, effective transmission of data, without the need for special equipment.
  • the server component 24 receives one or more files of media data from remote data sources 10, 12, 14, 16, 18, 20. It is contemplated that the server component may passively receive this data or it may actively retrieve the data from the remote data sources.
  • the server component may be any suitable server device or a combination of server devices that is operable to transmit and receive information to and from remote sources via a network.
  • the server component 24 may be a proxy server.
  • the proxy server may be the Internet or World Wide Web (WWW) interface to a client's site where media data is generated and/or stored.
  • WWW World Wide Web
  • the proxy server can either receive updated data files from the client, or it can retrieve these files from the client's website.
  • transmission of data over the Internet may occur with or without a website interface, as long as the format and protocol used to transmit the data is compatible with transmission over the Internet.
  • the server component 24 is connected via a local private network to a playback component 26 containing at least a generation application 28 and an integration application 30.
  • a media data file received by the server component 24 is transferred to the playback component 26, wherein a generation application 28 interprets, and possibly reformats, media data files received from the remote data sources 10, 12, 14, 16, 18, 20.
  • the integration application 30, of the playback component 26 provides a timing control link between the generation application 28 and a master control automation component 32.
  • the timing control link provided by the integration application 30 is used by the master control automation component 32 to switch from pre-recorded media data to computer-generated media data generated by the generation application 28.
  • the master control component 32 can switch back to the pre-recorded data.
  • the pre-recorded media data may be retrieved from a conventional storage medium of a media presentation component 34 by a direct or wireless connection.
  • the combined data forms hybrid broadcast data which may then optionally, as shown by the broken line in Figure 1, be transmitted to a broadcasting component 36. It is also contemplated that, rather than broadcasting immediately, the hybrid broadcast data may be transmitted to a storage component 38, where the hybrid broadcast data may be stored for future use. It is also contemplated that hybrid broadcast data may be sent to both the broadcasting component 36 and the storage component 38.
  • the broadcasting component 36 may be any type of broadcasting equipment suitable for broadcasting the hybrid broadcast data in a manner such that it reaches its desired audience.
  • the storage component 38 may be any suitable storage equipment for storing the hybrid broadcast data on any number of a variety of storage media that would provide the desired storage capacity and quality.
  • the playback component 26 may be a computer, or a group of computers.
  • This playback component 26 utilizes a generation application 28 which may be an animation application such as MacroMedia Flash, or another animation application which interprets data in the files from the data sources .
  • the generation application may also generate data in formats other than video, such as audio data. It is also anticipated that the playback component 26 may comprise broadcast video quality hardware equipment, such as FXDEKO from Pinnacle Systems, a commercially available character generator for text and graphic display.
  • the master control automation component 32 is capable of mixing conventional broadcast data with computer data generated by a generation application 28 such as an animation application.
  • a generation application 28 such as an animation application.
  • the master control automation component 32 may, for example, combine audio of a traditional broadcast recording with video from an animation application, such as MacroMedia Flash by switching the computer animation video for the conventional broadcast video.
  • the master control automation component 32 may combine video from a traditional broadcast with audio from an audio generation application.
  • traditional broadcast data may be intermingled with various computer data from generation application 28 of the playback component 26.
  • a television advertisement may begin airing in the conventional manner utilizing traditional broadcasting techniques.
  • a specific trigger event which may be a specific time elapsed from the beginning of the transmission of the advertisement, or another recognizable trigger event
  • a video switch occurs to display information generated by an animation application.
  • the audio of the original, conventional advertisement can continue to be broadcast.
  • a second trigger event which may be a different time elapsed from the beginning of the transmission of the advertisement
  • a video switch may occur allowing for both the audio and the visual of the original, conventional broadcast data of the advertisement to be shown.
  • a client could update the data contained in a file to be read by the MacroMedia Flash animation application minutes before the time for the advertisement to be aired.
  • the pre-recorded advertisement can be supplemented with near-real-time media data that is retrieved from the advertiser.
  • the proxy server or server component 24 downloads a MacroMedia Flash file from one of the client's data sources 10, 12, 14, 16, 18, 20 and transmits that information to the playback component 26.
  • the generation application 28 in this case MacroMedia Flash, interprets the data in the file to produce an animation; and the integration application provides timing such that the generation application displays the animation in a synchronous manner with the data being transmitted from the master control automation component 32.
  • Figure 2 shows a flow chart of a method performed by one embodiment of the present invention.
  • the method of the present invention begins airing pre-recorded program content 202 and runs a predetermined portion of the program content from a pre-recorded audio-visual feed 204.
  • a determination is made as to whether to use updated material 206 or not. For example, this determination might be made by checking the status of a flag that is set by an operator. If no updated material is to be used, then the pre-recorded audio-visual feed is played to completion 208.
  • updated video material may be substituted for a predetermined portion of video of a pre-recorded audio visual feed 210, by switching from the pre-recorded feed to the playback component 26. After the substitution of updated video material for the predetermined portion of video of an audio-visual feed, the system returns to the pre-recorded audio-visual feed 212 and finishes playing this feed.
  • Figure 2 describes this method with reference to a television advertising embodiment, wherein video information is substituted for a portion of a pre-recorded audio visual feed
  • any type of pre-recorded media information may be substituted with near-real-time media information generated by a generation application 28 from within a playback component 26.
  • audio information may be substituted for the audio portion of a predetermined portion of audio in an audio-visual feed.
  • both audio and visual of a pre-recorded audio-visual feed could be substituted with computer data generated by a generation application 28 within a playback component 26.
  • any pre-recorded media data containing multiple channels of information could have one or more channels substituted by computer-generated media data from a generation application 28 from within a playback component 26, according to data received from remote data sources 10, 12, 14, 16, 18, 20 by a server component 24.
  • This combination could be controlled by a master control automation component 32 and subsequently transmitted to a broadcasting component 34 or a storage component 36.
  • Figure 3 shows a diagram in which one channel of information from prerecorded media data is substituted with computer information generated by a generation application 28 within a playback component while another channel contains audio information.
  • channels Cl and C2 are channels of information contained with broadcast data of a conventional type.
  • a media stream C2' represents substitute media data generated by the generation application 28.
  • Figure 3 illustrates how the data C2' may be substituted in the place of the original data on the channel C2 for a period of time, which may be determined by a variety of factors.
  • channel Cl may represent an audio channel
  • channel C2 may represent a video channel.
  • the media stream C2' represents an animation generated by an animation generation application, which is substituted for the pre-recorded video on channel C2 of the pre-recorded media data.
  • the channels used in either the pre-recorded media data or the computer-generated media data need not be limited in number to two channels, but may incorporate numerous channels. Each of these channels may be substituted with computer-generated media data.
  • advertisements may be planned such that items may be sold before they arrive, thereby limiting storage expenses.
  • advertisements may be easily customized. For example, advertisements may be tailored according to geographic region, time of airing, demographic information, customer profile information, or other information.
  • airlines may be able to provide price updates each time an advertisement runs. Also, airlines may be able to conduct promotions to specific cities from different geographic regions. For example, if an airline wishes to provide flights to a specific city, the price may be adjusted such that one price is shown on the West Coast, and another price is shown on the East Coast. Also, airlines may show promotions to various destination cities according to their desirability in the markets in which the advertisements are to be aired. Tailoring advertisements to the time frame ensures that special promotions, such as auctions, may be shown to audiences in a timely fashion. For example, an item may be placed on sale for a brief period of time to encourage purchase before arrival of stock of that item, or to relieve inventories of over-stocked items.
  • Demographic information may be used to tailor advertisements to various age or social groups . For example, advertisements targeted toward adults may be aired later at night, while advertisements directed toward children may be advertised at times immediately following school hours, while only changing the computer data portion of the advertisement, with minimal change to the overall advertisement.
  • advertisements targeted toward adults may be aired later at night, while advertisements directed toward children may be advertised at times immediately following school hours, while only changing the computer data portion of the advertisement, with minimal change to the overall advertisement.
  • One such example is an advertisement for a department store where, during the after school hours, items desirable for children are shown, and during the later hours, items desirable for adults are shown, all using the same audio track and prerecorded broadcast data.
  • the present invention can be embodied in other specific forms without departing from the spirit or essential characteristics thereof.
  • the invention has been described in the context of television advertising.
  • the present invention could also be utilized in a variety of matters, including, but not limited to: radio advertising, radio programming, television programming, cable and satellite broadcasts, studio recording, video production, and movie production.
  • the computer-generated media data may be characters to be updated and displayed in connection with various shows, such as sports scores, stock quotes and airline fare lists.
  • the components of the system of the present invention may be implemented in both software and hardware. Various forms of virtual devices may be substituted for actual hardware devices.

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Computer Graphics (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Indexing, Searching, Synchronizing, And The Amount Of Synchronization Travel Of Record Carriers (AREA)
  • Signal Processing For Digital Recording And Reproducing (AREA)

Abstract

Selon l'invention, on combine une présentation multimédia préenregistrée à des données multimédia en temps quasi réel pour former des données télévisées hybrides qu'il est possible de mettre à jour et de personnaliser rapidement. Un composant de lecture contenant une application de génération destinée à interpréter les données multimédia en temps quasi réel reçues d'une source de données éloignée forme les données multimédia générées par ordinateur. Une application d'intégration assure une liaison de commande de la synchronisation entre l'application de génération et le composant automatisation de la commande maîtresse. Un composant serveur connecté au composant de lecture et à une source de données éloignée reçoit lesdites données multimédia en temps quasi réel.
PCT/US2000/031020 1999-11-12 2000-11-13 Systeme et procede permettant de combiner des donnees multimedia generees par ordinateur avec des donnees multimedia preenregistrees pour former des donnees televisees hybrides WO2001035559A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU14844/01A AU1484401A (en) 1999-11-12 2000-11-13 System and method for combining computer-generated media data with pre-recorded media data to form hybrid broadcast data

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US43892899A 1999-11-12 1999-11-12
US09/438,928 1999-11-12

Publications (2)

Publication Number Publication Date
WO2001035559A2 true WO2001035559A2 (fr) 2001-05-17
WO2001035559A3 WO2001035559A3 (fr) 2002-01-10

Family

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PCT/US2000/031020 WO2001035559A2 (fr) 1999-11-12 2000-11-13 Systeme et procede permettant de combiner des donnees multimedia generees par ordinateur avec des donnees multimedia preenregistrees pour former des donnees televisees hybrides

Country Status (3)

Country Link
AU (1) AU1484401A (fr)
TW (1) TW495702B (fr)
WO (1) WO2001035559A2 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8844051B2 (en) 2009-09-09 2014-09-23 Nokia Corporation Method and apparatus for media relaying and mixing in social networks

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2596605A1 (fr) * 1986-03-28 1987-10-02 Vandamme Jacques Procede et appareil de presentation de spectacles audiovisuels
US5283639A (en) * 1989-10-23 1994-02-01 Esch Arthur G Multiple media delivery network method and apparatus
US5589892A (en) * 1993-09-09 1996-12-31 Knee; Robert A. Electronic television program guide schedule system and method with data feed access
WO1999035840A1 (fr) * 1998-01-06 1999-07-15 Intel Corporation Appareil hote permettant de simuler la connectivite bidirectionnelle pour des flux de donnees unidirectionnels

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2596605A1 (fr) * 1986-03-28 1987-10-02 Vandamme Jacques Procede et appareil de presentation de spectacles audiovisuels
US5283639A (en) * 1989-10-23 1994-02-01 Esch Arthur G Multiple media delivery network method and apparatus
US5589892A (en) * 1993-09-09 1996-12-31 Knee; Robert A. Electronic television program guide schedule system and method with data feed access
WO1999035840A1 (fr) * 1998-01-06 1999-07-15 Intel Corporation Appareil hote permettant de simuler la connectivite bidirectionnelle pour des flux de donnees unidirectionnels

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8844051B2 (en) 2009-09-09 2014-09-23 Nokia Corporation Method and apparatus for media relaying and mixing in social networks

Also Published As

Publication number Publication date
WO2001035559A3 (fr) 2002-01-10
TW495702B (en) 2002-07-21
AU1484401A (en) 2001-06-06

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