TW495702B - System and method for combining computer-generated media data with pre-recorded media data to form hybrid broadcast data - Google Patents

Abstract

A pre-recorded media presentation is combined with near-real-time media data to form hybrid broadcast data that is readily updatable and customizable. A playback component which contains a generation application for interpreting near-real-time media data received from a remote data source forms computer-generated media data. An integration application provides a timing control link between the generation application and the master control automation component. A server component connected to the playback component and to a remote data source receives the near-real-time media data.

Description

495702 V. Description of the invention α) Scope of the invention The present invention is related to the presentation of media, such as television broadcasting, and more specifically, the combination of pre-recorded broadcast data and computer-generated media data, which is intended to be used to transmit the combined or flat media presentation. BACKGROUND OF THE INVENTION Traditional broadcast media such as radio, television (including cable TV and satellite TV), and other successful types of broadcast media have specific standards and formats based on the presentation of their transmission media prepared through different broadcast methods. Methods used in traditional broadcast media are often costly and time consuming. As a result, the production of broadcast media by various broadcast methods may require considerable investment of time and money. In television, for example, making an advertisement requires expensive equipment. High-quality cameras, high-quality recording devices, the ability to mix audio and video, and the ability to special effects may all be needed to make a TV commercial. Each production of TV commercials, studio time, and special effects requires various components that are expensive. At the same time, the production of a TV-quality advertisement requires a lot of time investment, and the advertisement must be pre-recorded and a fixed presentation cannot be changed at any time. Currently, it takes about four to six weeks from the time a TV commercial is produced until it is broadcast. Because of the time lag between the production of a TV commercial and the actual broadcast of the commercial, advertising for special events has to be planned very early. In a standard television commercial, it is not possible to change the event being advertised as the commercial is about to be played. Because the time delay from the production of a TV advertisement to the actual playback of the advertisement is quite long, the update or

495702 丨 V. Description of the invention (2) It is very difficult to change the content of the advertisement. A special limitation related to the traditional method of TV advertising makes it very difficult to tailor the advertising to the customer (c u s t m iz e). Some parameters that must be able to tailor the advertisement to the customer include: region, time frame (frame), graphical display (demographic) information, and graphical psychological (psychographic) information. Using the traditional method currently used to generate pre-recorded TV commercials, in order to tailor the ad to each different parameter and tailor it to the customer, multiple, complete ad fragments will need to be produced. example

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For example, in order to produce different special TV advertisements for airlines according to their regions, it is currently necessary to produce separate TV advertisements for each different region. For the same special price, many different advertisements are produced, which is not only expensive, but also takes an excessive amount of time. Similarly, if a company's goal is to change its content according to the broadcast period, and broadcast its ads to various graphic display groups, at present, it must be produced for each group of different graphic display groups. ad. Making these multiple advertisements while achieving the goal of delivering (r a c h i n g) to different graphic display groups is both time consuming and costly. Summary of invention

Therefore, the object of the present invention is to provide a network of systems and methods for combining a pre-recorded media presentation with near real-time media data to form a piece of broadcast data that can be updated and tailored to customers. The system of the present invention uses a main control automation component for combining pre-recorded media and computer-generated data to achieve a combined broadcast data for broadcasting in a suitable format; a playback component containing a generation application program for Interpretation

Page 6 495702 V. Description of the invention (3) Receive near real-time media data from a long-distance data source to form computer-generated media data and (contain) an integrated application that can automate the production application and the main control Between the components, a timing control chain is provided; and a servo component is connected to the playback component and connected to a remote data source to receive near real-time media data. Compared with the methods used in the past, the invention has several advantages. One of the good things is that the material to be played is in the form of flat broadcast material, which can be changed and can be changed a short time before the material is played. For example, computer-generated media data, which is mixed with traditional television broadcast data, can be changed five minutes before the data is transmitted, which is a huge improvement compared to the four to six weeks that were necessary in the past. The advantage of the present invention is even greater than the previous system. The data transmitted by the present invention is ready to be customized for customers by region, time range, graphic display information, graphic psychological information, or any other parameter. . Due to the reduction in the time from material production to broadcasting, the present invention has the ability to respond to the market. In a specific embodiment of an advertisement, for example, such a short-term feedback loop from the market to producers of broadcast information may allow advertisers to sell goods before the goods are delivered, thereby reducing the cost of inventory, or may allow for a short period of time. Sale. Generally, by using the present invention to produce broadcast-quality data, the cost and time required to produce it is greatly reduced. Further features of the present invention, as well as the benefits it provides, are described in detail in the following specific embodiments and the accompanying drawings. Brief Description of the Drawings Figure 1 is an example of a computer system that can use the system and method of the present invention. FIG. 2 is a flowchart of a specific embodiment for performing the method of the present invention.

495702 j V. Description of the invention (4) FIG. 3 is a diagram for generating data according to a specific embodiment of the present invention. Detailed description of specific embodiments

In order to understand the principles and characteristics of the present invention, a specific embodiment is used to explain how to implement it. In particular, the present invention is described in the context of television advertisements, and particularly relates to combining computer-generated media materials with pre-recorded media materials to provide a combined broadcast material for broadcast television advertisements. It is understood, however, that this is not the only embodiment of the invention that can be implemented. Rather, the present invention can be applied to different broadcast scenarios using different broadcast materials, and it will become apparent after understanding the principles of the present invention.

An exemplary system using the present invention is shown in the schematic diagram of FIG. Referring to FIG. 1, different data sources 10, 12, 2, 1, 16, 18, 20 are connected to the network 22, which can be accessed by a servo component 24. Such data sources may include, for example, various devices that transmit data over a network. One such example could be a client computer. The present invention allows several data sources to be connected to the network 22, and there is no need to limit the number of data sources, as shown in the figure. In a specific embodiment of the television advertisement, these data sources may be client computers of different advertisers, which contain data that can be retrieved or transmitted via the network 22 by the server component 24. Many different types of networks are thought of as being used as the network 2 2 for transmitting data from the data source 1 0, 1 2, 1 4, 16, 16, 18, 20 to the servo component 24, such as Internet, wide area network (WAN), local area network (LAN), Ethernet, wireless network, satellite network, and other different types of networks. In addition, network 2 2 can include multiple networks, which can

Page 8 495702 V. Description of the invention (5) It will be clear if any number of people are included. The data of the Internet I can be passed by it! Use it instead of the Internet. Use the invention route 2 2 as the Internet data source 1 0 , 1 2, | Use i of the Internet without having to use a special servo component 24 to receive one or more media from i to transport the material from the distance. Servo components can be combined, which can reach and receive information. 2 2 The sent tributary material is the server component, the proxy server, and the client interface. In a specific embodiment, an updated data file is received. In this specific implementation, you can use different types of internal networks such as protocols and protocols and on-net. The type of person who is familiar with this technique will not change the functionality of the present invention, as long as it is sent, and a new network that has not been widely used can also be used, without having to significantly change the function of the present invention. In a specific embodiment of the transmission of television advertisement data, the network and the servo component 24 can receive or retrieve data from a long distance of 14, 16, 18, 20. In this way, devices that allow data to be transmitted cheaply and efficiently. Long-distance data sources 10, 1, 2, 1, 4, 16, 18, 20 refer to data files. My idea is that the servo component can passively receive these data or automatically obtain funds to think of any suitable servo device, or the servo device operates to transmit from a remote data source through a network in a specific implementation of the invention In the example, a TV advertisement is used by the Internet, and the Internet 2 2 is the Internet 24 and the proxy is a good server. In this specific embodiment, "I think the Internet or Global Wide Area Network (WWW) to where media data is generated or stored. What I want here is that the proxy server can either be from a client file or it can be In the embodiment of extracting such files from the customer's website, it is also conceivable that the data can be transmitted via the Internet without using a website interface, as long as the Internet transmission through which the data is transmitted can be compatible.

Page 9 495702 V. Description of the invention (6) The servo module 24 is connected via a local private network to a playback module 26 containing at least one generating application 28 and an integrated application 30. A piece of media data accepted by the servo, component 24 is transmitted to the playback component 6 where the application 28 is generated. The media data file received from the remote data sources 10, Η, μ, 16, 18, 20 Interpreted, and may change its format. Once the application program 28 is generated to interpret the media feed file from the servo module, the integrated application program 30 of the playback module 26 provides a timing control between the main control automation module 32 and the integrated application program. The timing control provided by 30 = 3 to switch the pre-recorded media data to the media data generated by the generating application. At the end of the computer-generated media data file, the master controls the automatic field to reach the bee data. The pre-recording The media data can be :: 乂 :: Return to the pre-recorded storage medium, directly or 4 =: 2 2 Traditional, deep-seated to retrieve the poor materials. Scholars 1? ^ ^ ^ ^; 1 of the The dotted line is transmitted to the broadcast component 36. At the same time, the related broadcasts are not broadcast immediately, and the split broadcast data can be stored in 38 'for other uses. At the same time = yes, split Broadcasting materials can be recorded by the gatekeeper 38. The broadcasting tank can be the broadcasting equipment of the storage group, only if it reaches the audience it expects. Storage: Think of any suitable storage Equipment used to assemble the broadcast material Store on any of a variety of storage media

495702 V. Description of the invention. ! In the TV brain, or 28, it is other mobile application data. The body device is based on the mixed tradition of text and TV. For example, the video frequency is switched to the advertisement based on a touch program that uses a wide variety of traditional traditions to integrate broadcasting technology for advertising. In a specific embodiment of the advertisement, the playback component 26 can be a computer. The playback component 26 uses a production application to interpret a file application from a data source, such as a Macro Media Flash, or a painting application. This production type can also generate materials in other formats than video. For example, audio playback is expected. The playback component 26 can include broadcast video quality such as FXDEK0 from Pinnacle Systems, which is a commercially available graphic display character (character). Device. In a specific embodiment of the advertisement, the broadcast data that can be controlled by the main control automation component 32 can be generated by an application program 28 such as a moving day application computer. In this way, the main control automation component 32 can be said to combine the audio data recorded by traditional broadcasting with the data from dynamic applications, such as Ma cr ο M e d i a F 1 a s h, to automate the video from traditional broadcast video. Alternatively, the main control automation component 32 can combine the broadcasted video with the audio of the audio application. Furthermore, the broadcast data can be mixed with the computer-starved data generating application 28 in the playback component 26. Say, a TV commercial can start the traditional way, using a traditional broadcast. When the advertisement reaches a specific trigger event (it can be transmitted a specific time, or any other event that can be identified), then the video switch occurs to display the information generated by the dynamic day. During this time, the original audio and tradition can be played all the time. After a second trigger event (which can

Page 11 495702 V. Description of the invention (8) It is thought that another specific time after the advertisement starts to be transmitted, video switching can occur to allow the original audio and video to be displayed, that is, traditional advertising materials. In this way, assuming Ma c r ο d i a F 1 a s h, customers can update the data in the file to be read by the MacroMedia Flash application a few minutes before playback. In this way, pre-recorded ads can be supplemented with media data retrieved from advertisers in near real time. proxy server or server component 2 4 from the customer's data source 1 0, 1 2, 1 4, 1 6,

1 8, 2 0 Download the M a c r ο M e d i a F 1 a s h file and send the information to the playback component 26. Generate application 28, which is MacroMedia Flash, which interprets the data in the file to create a moving day; and the integrated application provides timing to make the generated application display the moving day synchronously with the data from the main control automation component 32 .

FIG. 2 shows a flowchart of a method implemented by a specific embodiment of the present invention. With reference to a specific embodiment of a television commercial, the method of the present invention starts playing pre-recorded program content 202 and publishing a predetermined portion of the pre-recorded audio-visual feed 204 content. A decision was made whether to use newer materials 2 0 6. For example, 'can make this decision by checking the status of a flag set by the operator. If newer materials are not used, pre-recorded audio visual feeds are played to complete 2.08. However, if newer material is used, the newer video material may be replaced with a pre-recorded portion of the pre-recorded audio visual feed 2 10 to switch from the pre-recorded feed to the playback component 26. After the updated video material replaces the predetermined portion of the pre-recorded audio visual feed 2 10, the system returns to the pre-recorded audio visual feed 2 2 and finishes playing the feed. Although FIG. 2 illustrates the above method with a specific embodiment of a television advertisement,

Page 12 495702 V. Description of the invention (9)

The video information replaces the part of the pre-recorded audio visual feed. It is clear that in this technique, any type of pre-recorded media information can be generated using the playback application 2 8 produced by the application 2 8 Replace with real-time media information. For example, instead of replacing video information, audio information can be used to replace the audio portion of the audio visual feed in its predetermined portion. At the same time, the audio and visual feed of a pre-recorded audio visual can be replaced by the computer data generated by the generating application 28 in the playback component 26. In this way, any pre-recorded media data that contains multiple information channels may have one or more channels, replaced with media data generated by the computer that generates the application 2 8 in the playback component 26, according to the servo component 2 4 Data received from long-range data sources 10, 12, 2, 1, 4, 16, 18, 20. This combination can be controlled by the main control automation module 32, and then transmitted to a broadcast module 34, or a storage module 36.

FIG. 3 illustrates an information channel in which a piece of pre-recorded media data is replaced with computer information generated by the generating application 28 in the playback component, and another channel contains audio information. In Fig. 3, channels C1 and C2 are information channels containing conventional-type broadcast data. The media stream C 2 ′ represents the replacement media data generated by the generating application 2 8. Figure 3 illustrates how the data C 2 'can replace the original data on channel C 2 over a period of time, which can be determined by several different factors. In a specific embodiment of a television commercial, channel C1 may represent an audio channel, and channel C2 may represent a video channel. In this specific embodiment, the data stream C 2 'represents an animation generated by a dynamic day-to-day application, which replaces the pre-recorded video on channel C 2 of the pre-recorded media data. Those skilled in the art will understand whether it is pre-recorded media materials or

Page 13 V. Description of the invention (10) ~ --------------- The number of media generated by the computer is limited to one or the channel used in the second is not required. Every channel on the channel can be forced 'but can be merged into multiple channels. These frequencies may be replaced by computer-generated media according to the present invention. It is expected to change the number of broadcast times = to serve several benefits, such as the flexibility of using the advertising data generated by the computer and the tailor-made content. because

The broadcast time is read back in a short time very close to the market. In the realm of the first advertisement, so allowed to respond. Furthermore, the advertisement, ‘H σ maker, therefore allows faster resale to the market’, so the order can be planned, so that the advertisement can be easily measured and stored before delivery. At the same time, in the environment of advertising, put time, graphic screens. For example, when advertising is based on region, broadcast system, non-information, customer prof i 1 e information, or other information, different prices are provided according to different regions, and the clothing of Lin Lin is provided as an advertisement. The area is updated to a special site. In the same way, airlines can carry out special activities that are never forbidden and dominate the market. For example, if an airline rushes to provide flights to 帑 蛊 甜-,, which is a city, its fare can be adjusted so that in the west

Gong, Bei ^ and another price displayed on the East Bank. At the same time, Airline ^ ΛΛ I 2 displays special offers to a number of different cities based on its market for advertising. Taxi tailored advertising based on the range of%, can make special events, such as auction, timely or 3 β .. fly to the audience. For example, a product can make a big turn in a short period of time. # 1 士士 inch inch shells before the goods arrive to do promotions, or release too many inventory items. At the same time, pi, also #, t For example, when a company's sales are not good,

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495702 V. Description of the invention (11) Oak t] to stimulate the purchase of a certain product. And graphic display assets < customize advertising with age or community. For example, the e-port j to be played will be played later, and the advertisement for children will be played within a few hours, as long as the computer of the advertisement is changed to make the smallest change to the entire advertisement. An example is in a department store :: In the time period of children t, you can display products suitable for children, and in the more prayer period, ",", products that are not suitable for adults, all use the same recorded broadcast materials. The ice track is also a person, and for those who know the art, the present invention can use other cracked lobes without losing its spirit or its main points. For example, although the present invention is illustrated by a TV commercial, the present invention can Use in different things, including the following, but not limited to radio commercials, radio programs, televised programs, cable and satellite radio, studio recordings, videotape production, and electronic clothing such as in television programs, computers The generated media information 4 is considered to be updated and displayed due to different performances, such as the score of the game, the stock price and the airline price list. For those skilled in the art, the present invention can be used in both software and hardware Implementation. Different forms of virtual devices can be used in place of real hardware devices. The specific embodiments disclosed so far are only examples, not Make the invention. The scope of the invention is determined by the scope of the attached patent application, not by the above description. All modifications are the same as the invention in terms of meaning and equivalents, and are within the scope of the invention. Within range.

Page 15 495702 Schematic description

Claims (1)

Scope of Patent Application 1. A complete system, including a master control medium, a replay group, a near-received group, an integrated system automation group, and a servo group source for media data. The pre-recorded media 3 τ day contains: ', 1 main current breeding material and near-instant media data automation component, using 氺 data to-& i ,, I to combine pre-recorded media data and electricity ^ 卄Fancheng put together broadcast data; a piece of computer software, including: an application program, used to solve the real-time media at least one distance away from the source of the data source to form the computer-generated data ^ f program to operate To provide a timing control chain between the production application * and the cattle; and empty parts, operatively connected to the playback component and the long-distance receiving near-immediate from the at least one long-distance data source = 2 · For example, the system 'item 1' of the patent scope further includes: — a component 'for playing the combined advertising materials. Beibo 3 · If the system of item 1 of the scope of patent application, further includes-a piece to store the combined advertising materials. = Sub-group 4. The system of item 1 in the scope of patent application, wherein the servo component is connected to the playback component and the at least one remote data source through a network. '、 二 由 5 · If the system of item 4 of the scope of patent application, the network sentence person a network. Including the Internet 6 · The system of item 5 of the patent application, wherein the server component includes a Proxy server, which is operable to receive and retrieve data from this source via the Internet. Page 17 495702 6. Scope of patent application 7. For the system of scope 1 of the patent application, wherein the at least one long-distance data source includes a client computer. 8. The system of claim 1 in which the at least one long-range data source includes a plurality of long-range data sources. 9. The system of claim 1 wherein the playback component includes a playback computer. 10. The system according to item 1 of the scope of patent application, wherein the playback unit includes a plurality of computers. 11. The system according to item 1 of the scope of patent application, wherein the generating application includes an animation application. 1 2. The system according to item 1 of the patent application scope, wherein the generating application includes an audio application. 1 3. The system according to item 1 of the patent application scope, wherein the playback component includes broadcast video quality hardware. 1 4. The system of item 1 in the scope of patent application, wherein the pre-recorded media data includes video pre-recorded media data. 1 5. The system according to item 14 of the scope of patent application, wherein the video pre-recorded media data includes TV pre-recorded media data. 16. The system according to item 1 of the scope of patent application, wherein the pre-recorded media data includes audio pre-recorded media data. 1 7. The system according to item 16 of the patent application scope, wherein the audio pre-recorded media data includes radio pre-recorded media data. 1 8. —A method of combining pre-recorded media presentation data with near real-time media data, including the following steps: Page 18 495702 VI. The scope of patent application is to receive near real-time media data from at least one long-distance data source; interpret the tribute material to form computer-generated media materials, and use computer-generated media materials with pre-recorded media The data are combined to form a flat broadcast material. 19. The method according to item 18 of the scope of patent application, further comprising the step of broadcasting the combined broadcast material. 20. The method according to item 18 of the scope of patent application, further comprising the step of storing the combined broadcast data in a storage medium. 2 1. The method according to item 18 of the scope of patent application, wherein the computer-generated media data includes video data. 2 2. The method according to item 18 of the scope of patent application, wherein the computer-generated media data includes computer motion data. 2 3. The method according to item 18 of the scope of patent application, wherein the computer-generated media data includes audio data. 2 4. The method according to item 18 of the scope of patent application, wherein the pre-recorded media data includes multiple data channels. 25. The method of claim 24, wherein the computer-generated media information replaces at least a portion of one of the channels. 2 6. The method according to item 25 of the scope of patent application, wherein the computer-generated media data includes video data of a video channel that replaces one of the pre-recorded media data. 2 7. The method according to item 25 of the scope of patent application, wherein the computer-generated media data includes computer dynamics data that replaces one of the video channels of the pre-recorded media data. Page 495702 Page 20