WO2001035359A1 - Procede permettant la realisation de transactions commerciales a distance et systeme de commercialisation electronique a distance - Google Patents

Procede permettant la realisation de transactions commerciales a distance et systeme de commercialisation electronique a distance Download PDF

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Publication number
WO2001035359A1
WO2001035359A1 PCT/US2000/031013 US0031013W WO0135359A1 WO 2001035359 A1 WO2001035359 A1 WO 2001035359A1 US 0031013 W US0031013 W US 0031013W WO 0135359 A1 WO0135359 A1 WO 0135359A1
Authority
WO
WIPO (PCT)
Prior art keywords
kiosk
information
electronic
restaurant
customer
Prior art date
Application number
PCT/US2000/031013
Other languages
English (en)
Inventor
Arne A. Lebrato
Original Assignee
Lebrato Arne A
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Lebrato Arne A filed Critical Lebrato Arne A
Priority to AU14840/01A priority Critical patent/AU1484001A/en
Publication of WO2001035359A1 publication Critical patent/WO2001035359A1/fr

Links

Classifications

    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F7/00—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus
    • G07F7/02—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by keys or other credit registering devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/20—Point-of-sale [POS] network systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/0014—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for vending, access and use of specific services not covered anywhere else in G07F17/00
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/16—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for devices exhibiting advertisements, announcements, pictures or the like
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07G—REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G1/00—Cash registers
    • G07G1/0036—Checkout procedures

Definitions

  • This invention relates to the field of marketing, and more particularly to
  • Fast food restaurants essentially offer convenience to a customer in the
  • adapted include focusing on establishing mam menu items as well as enlarging
  • vanous high tech entertainment devices is essentially isolated from the core services
  • the present invention is a method for remote electronic marketing at a fast
  • a system for utilizing the method is also desc ⁇ bed.
  • FIG 1 is a high level diagram of the electronic kiosk.
  • FIG. 2 is an overview of the interconnected computer system networks and the
  • the present invention, method and system for remote cross marketing enables
  • the automat was at the cutting edge of technology at the turn of the century.
  • vending machines has been supplanted by ATM machines, high tech video
  • the virtual store not only addresses those limitations, it also broadens the ho ⁇ zons of marketmg research Virtual-shopping simulations are easy and
  • the virtual store can be a unique
  • The% are used when accessing information on the World Wide
  • DNS Domain Name System
  • the World Wide Web is the graphical data transfer area of the
  • the WWW has become a popular place to advertise businesses, but it can also be used
  • E-mail was one of the first services developed on the Internet. Today, e-mail
  • E-mail is used to send textual information as well as files, including graphic files,
  • E-mail is becoming a popular wa ⁇ to conduct business over long distances Using e-mail to contact a business associate
  • On-line commerce or "e-commerce' , uses the Internet, of which the WWW is a part, to transfer large amounts of information about numerous goods and services in
  • customers can supply a company with shipping and invoicing information without
  • the present invention is equally well suited for use other commercial
  • a fast food restaurant is essentially offers convenience to a customer in the
  • expenditure habits and other related data is used to support a wide range of business decisions, such as creating targeted strategies for marketing campaigns.
  • FIG. 1 there is shown one exemplary embodiment of the present invention, method and system for remote personalized marketing, which utilizes an
  • the kiosk placed in a fast food restaurant.
  • the kiosk is configured to a provide
  • the electronic kiosk 10 contains a color monitor 12 (optionally having touch screen functionality), alpha nume ⁇ c keyboard 14 (optionally covered with a
  • the card reader 16 may also be substituted by an
  • FIG. 2 there is shown one exemplary embodiment of the
  • a communication interface for communication interconnections of the electronic kiosk.
  • up/table deliver p ⁇ nter 32 is coupled to the order entry/cash register system 30.
  • ISP Internet Service Provider
  • Va ⁇ ous remote computer systems 40 are coupled to the Internet 38, including individual customer
  • a restaurant customer inserts mto a magnetic card reader 16, a magnetic card,
  • the electronic kiosk 10 can be interfaced
  • the receipt p ⁇ nter 20 can be utilized when the electronic kiosk
  • Products can be expanded offe ⁇ ng tie-ins to current, previous or future
  • the ordered item can be added to
  • Individua zation of a customer profile can include calendar events, such as
  • the survey questions can be
  • Du ⁇ ng an individual customer's access to the electronic kiosk 10, as w ell as du ⁇ ng idle access times, video clips from movies and product information can be
  • the video clips, product information and other data can be stored locally in
  • the particular buying habits of the customers can be used to predict when they will next be making a purchase, enabling the pre-loading of personalized news and sporting information, as well as individualized data, thus enabling the electronic kiosk
  • the electronic kiosk 10 allow s the customers to
  • program can be tied to particular purchases, such as food products, earning points,
  • An intelligent software agent can be utilized to predict customer preferences, patterns and select related marketing information, which may be of interest, based on
  • the electronic kiosk 10 is interfaced to the Internet 38, through a
  • the selective browser interface can be any suitable browser interface, such as a Java applet.
  • the selective browser interface can be any suitable browser interface.
  • the electronic kiosk is capable of being located remotely for use du ⁇ ng
  • the electronic kiosk can p ⁇ nt coupons, tickets, and other documents. Further, when interfaced with a suitable vending device, the
  • the electronic kiosk may function as an ATM device
  • General information relating to the location can be displayed on large screens
  • amusement parks have long learned that lines seem shorter when the customers are entertained while they wait Information may include updates on food or product promotions, local news events, community issues, local weather, local sports,

Landscapes

  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

L'invention concerne un procédé de commercialisation électronique à distance mis en oeuvre au niveau d'un restaurant de restauration rapide équipé d'une caisse enregistreuse informatisée. Ledit procédé comprend les étapes suivantes: identification d'un client par des moyens d'entrée de données au niveau d'un kiosque électronique; présentation, en réponse à l'identification, d'informations personnalisées audit client par le biais de moyens d'affichage situés au niveau du kiosque électronique ; collecte d'informations du type commande et transactions à partir de l'interaction du client avec le kiosque électronique; mémorisation de ces informations du type commande et transactions; et mise à jour des données relatives aux informations personnalisées.
PCT/US2000/031013 1999-11-09 2000-11-09 Procede permettant la realisation de transactions commerciales a distance et systeme de commercialisation electronique a distance WO2001035359A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU14840/01A AU1484001A (en) 1999-11-09 2000-11-09 Method of doing business remotely and system for remote electronic marketing

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US16440199P 1999-11-09 1999-11-09
US60/164,401 1999-11-09

Publications (1)

Publication Number Publication Date
WO2001035359A1 true WO2001035359A1 (fr) 2001-05-17

Family

ID=22594323

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/031013 WO2001035359A1 (fr) 1999-11-09 2000-11-09 Procede permettant la realisation de transactions commerciales a distance et systeme de commercialisation electronique a distance

Country Status (2)

Country Link
AU (1) AU1484001A (fr)
WO (1) WO2001035359A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7110964B2 (en) 2003-08-29 2006-09-19 Exit41, Inc. Order processing
US7565353B2 (en) * 2001-05-21 2009-07-21 Mudalla Technology, Inc. Trusted transactional internet kiosk

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993016443A1 (fr) * 1992-02-18 1993-08-19 Advanced Promotion Technologies Programmation de promotions commerciales individualisees
WO1997014118A2 (fr) * 1995-10-10 1997-04-17 Suntek Software Corporation Reseau informatique permettant a des utilisateurs individuels d'acceder au reseau internet
WO1997050064A1 (fr) * 1996-06-27 1997-12-31 Electronic Consumer Concepts, Inc. Systeme de distribution electronique de coupons
WO1998020440A1 (fr) * 1996-11-05 1998-05-14 Telxon Corporation Dispositif portable de collecte de donnees monte sur un chariot de supermarche avec lecteur de support de donnees attache au chariot
WO1998029829A1 (fr) * 1996-12-27 1998-07-09 Stephen Gottlich Autopublicite a ciblage individuel en temps reel
EP0856812A2 (fr) * 1996-12-20 1998-08-05 Symbol Technologies, Inc. Système portable d'achats et d'exécution de commande
US5806071A (en) * 1995-08-21 1998-09-08 Info America, Inc. Process and system for configuring information for presentation at an interactive electronic device

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1993016443A1 (fr) * 1992-02-18 1993-08-19 Advanced Promotion Technologies Programmation de promotions commerciales individualisees
US5806071A (en) * 1995-08-21 1998-09-08 Info America, Inc. Process and system for configuring information for presentation at an interactive electronic device
WO1997014118A2 (fr) * 1995-10-10 1997-04-17 Suntek Software Corporation Reseau informatique permettant a des utilisateurs individuels d'acceder au reseau internet
WO1997050064A1 (fr) * 1996-06-27 1997-12-31 Electronic Consumer Concepts, Inc. Systeme de distribution electronique de coupons
WO1998020440A1 (fr) * 1996-11-05 1998-05-14 Telxon Corporation Dispositif portable de collecte de donnees monte sur un chariot de supermarche avec lecteur de support de donnees attache au chariot
EP0856812A2 (fr) * 1996-12-20 1998-08-05 Symbol Technologies, Inc. Système portable d'achats et d'exécution de commande
WO1998029829A1 (fr) * 1996-12-27 1998-07-09 Stephen Gottlich Autopublicite a ciblage individuel en temps reel

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7565353B2 (en) * 2001-05-21 2009-07-21 Mudalla Technology, Inc. Trusted transactional internet kiosk
US7110964B2 (en) 2003-08-29 2006-09-19 Exit41, Inc. Order processing

Also Published As

Publication number Publication date
AU1484001A (en) 2001-06-06

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