WO2001029720A2 - Procede et systeme pour conduire une vente aux encheres degressives - Google Patents

Procede et systeme pour conduire une vente aux encheres degressives Download PDF

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Publication number
WO2001029720A2
WO2001029720A2 PCT/IL2000/000651 IL0000651W WO0129720A2 WO 2001029720 A2 WO2001029720 A2 WO 2001029720A2 IL 0000651 W IL0000651 W IL 0000651W WO 0129720 A2 WO0129720 A2 WO 0129720A2
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WO
WIPO (PCT)
Prior art keywords
competing
purchaser
vendors
product
offer
Prior art date
Application number
PCT/IL2000/000651
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English (en)
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WO2001029720A8 (fr
Inventor
Avinoam Omer
Ariel Ben Shoham
Original Assignee
Zoomix Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Zoomix Inc. filed Critical Zoomix Inc.
Priority to AU79417/00A priority Critical patent/AU7941700A/en
Publication of WO2001029720A2 publication Critical patent/WO2001029720A2/fr
Publication of WO2001029720A8 publication Critical patent/WO2001029720A8/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • This invention relates to a method of purchase commodities or services based on reverse auctioning, particularly over the Internet.
  • US Patent No. 5,794,219 discloses a method of conducting an on-line auction that permits individual bidders to pool bids during a bidding session.
  • the auction is conducted over a computer network that includes a central computer, a number of remote computers, and communication lines connecting the remote computers to the central computer.
  • a number of bidding groups are registered in the central computer, each bidding group having a total bid for the item being auctioned.
  • Bids entered from the remote computers are received in the central computer, each bid including a bid amount and a bid designation. Each bid amount is contributed to the total bid of the bidding group indicated by the bid designation.
  • the bidding group having the largest total bid at the end of the bidding session wins the item being auctioned.
  • US Patent No. 5,890,138 discloses an Internet computer auction system is disclosed which allows users to participate using their own computers suitably connected to the auction system.
  • the invention involves a method and system for providing rapid feedback of a reverse auction process whereby a single purchaser submits a tender to multiple vendors and removes the user from the process once an indication to purchase has been received. Rapid feedback in combination with security of information is achieved with the method and auction system.
  • a method of auctioning products on-line where computer terminals of potential purchasers are used to access a computer site comprising an auction server computer, said method comprising: (a) assigning to each product a designated time for the product to be auctioned,
  • step (e) continuing to decrease said price in step (c) and to display the price and the decreased quantity of product remaining to each potential purchaser not removed in step (d);
  • US Patent No. 5,835,896 discloses a system and method for conducting a multi-person, interactive auction, in a variety of formats, without using a human auctioneer to conduct the auction.
  • the system is preferably implemented in software.
  • the system allows a group of bidders to interactively place bids over a computer or communications network. Those bids are recorded by the system and the bidders are updated with the current auction status information.
  • the system closes the auction from further bidding and notifies the winning bidders and losers as to the auction outcome.
  • US Patent No. 5,794,210 discloses a system that allows advertisers to detach their messages from program content and explicitly target their audience. Targeting users may be provided by reference to a data base of digitally stored demographic profiles of potential users. Competing advertisers may "bid” for the attention of users using automatic electronic systems, e.g., "an auction" protocol and these concepts can be generalized to provide an electronic trading house where buyers and sellers can actively find each other and negotiate transactions.
  • US Patent No. 5,794,207 discloses a method and apparatus for a crypto- graphically assisted commercial network system designed to facilitate buyer-driven conditional purchase offers, thus effectuating bilateral buyer-driven commerce.
  • Prospective buyers of goods and services communicate a binding purchase offer globally to potential sellers, for sellers conveniently to search for relevant buyer purchase offers, and for sellers potentially to bind a buyer to a contract based on the buyer's purchase offer.
  • a controller receives binding purchase offers from prospective buyers and makes purchase offers available globally to potential sellers.
  • a method for using a computer to facilitate a transaction between a buyer and at least one of a plurality of sellers comprising:
  • 5,758,328 and 5,842,178 disclose a computerized communications network of network members inclusive of network buyers and or network vendors for processing requests for quotation for goods and services through at least one central processing unit (CPU).
  • a request for quotation for goods and/or services is initiated by one of the network buyers and conveyed to the CPU, where it is filtered for selecting appropriate network members to receive the request for quotation and to broadcast the request for quotation to the network members thus selected.
  • Such a system thus allows a buyer to address a number of filtered vendors for the purpose of extracting pricing information relating to goods and/or services. This constitutes an inverse auction in the sense that several prospective vendors bid for the supply of goods and/or services rather than a regular auction where several prospective purchasers bid for an artifact.
  • US Patent No. 6,014,644 discloses a communication system that allows buyers and suppliers to submit information to a central database maintained by a service provider. Buyers may browse the database and assemble a list of suppliers to whom a request for a bid may then be sent. The suppliers' responses are tracked, analyzed and compared. Whilst this also relates to an inverse auction in that several prospective suppliers bid for the supply of goods and/or services, they are provided with no feedback as to an accepted bid and are unable to undercut an accepted bid by offering a better bid for a lower price and./or more favorable terms.
  • US Patent No. 5,870,719 discloses a computer network that allows a client module to receive quote input and command selections relating to product selection and selection of information indicative of business rules.
  • a server coupled to the client module accesses the quote data and business rules, and includes a platform-independent server interface that receives the quote input and command selections from the client module and validates the quote input based on the quote data and the business rules.
  • 6,023,685 (Brett et al.) discloses an automated event ticket auctioning system that receives and evaluates bid information records received from a plurality of remote terminals.
  • the bid information records correspond to bids for one or more seats within a venue and corresponding to at least one particular event, wherein the venue has a plurality of sections, each section having a plurality of seats.
  • Such a system relates to a conventional, albeit computerized, auction whose object is to maximize revenue for the event organizer. This, of course, is the very opposite of an inverse auction whose purpose is generally to minimize the price to the customer.
  • US Patent No. 5,905,975 discloses a computer implemented auction system and method.
  • the system has as an objective to provide a flexible and dynamic auction system allowing participants to respond to other bids thus enjoying the advantages of the so-called "ascending-bid” format.
  • the intention here, too, is to maximize revenue for the auctioneer and is the very opposite of an inverse auction whose purpose is generally to minimize the price to the "bidder”.
  • US Patent No. 5,727,165 discloses a system and apparatus for conducting secret bidding procedures for allowing contractors to tender for a job. It has nothing to do with auctions and still less, of course, to inverse auctions since the tenders are secret and so there is no possibility for one contractor to "outbid" a competitor by lowering his asking price.
  • US Patent No. 4,789,928 discloses an auction information transmission processing system wherein bids received from a plurality of dealer terminals are directed to a host computer via a multiplicity of front computers connected in a pyramidal structure to the host computer, with the latter being at the apex of the pyramid, thus allowing large numbers of bids to be processed in parallel and allowing real-time auctions to be conducted. No mention is made of inverse auctions whereby different vendors compete against each other for offering best terms to a purchaser.
  • Pricecan.com is one of the current market leaders, offering what is effectively a user interface, enabling the selection of a desired product/service and the price setting for such product/service.
  • Priceline.com' s "Name your price” is a leading concept, enabling buyers to transact with large companies in a way that gives them much more control. But, these features are limited in that items with an undetermined sell date, hold less incentive for the seller to negotiate a preferable price.
  • Priceline's approach is best suited to merchandise that is valueless unless it is sold by a certain time, but is far less suited to the sale of goods that have effectively unlimited shelf life.
  • conditional purchase offer will be met by at least one vendor and to commit that vendor to completing the transaction within a given time frame in the absence of a more favorable deal from a competing vendor.
  • a method of auctioning a product or service on-line where a computer terminal of a potential purchaser is used to access an auction server, said method comprising the following steps all carried by the auction server: (a) receiving a baseline entry indicating a product or service to be purchased by a prospective purchaser and a selected vendor and purchase terms, and (b) allowing competing vendors to respond to a publication of the baseline entry and offer better purchase terms than those associated with the baseline offer.
  • the baseline entry may be compiled by the server by accessing a product database of products and prices obtained beforehand from vendors.
  • the product database is updated by the vendors as and when new products or services become available or prices of existing products and services fluctuate.
  • the baseline entry may be defined by the purchaser either directly or via an external, independent application and fed to the server.
  • the baseline entry may be published off-line via conventional media or may be communicated to the competing vendors through the web.
  • Fig. 1 is a pictorial representation of a graphical user interface showing a main menu for searching product categories
  • Fig. 2 is a pictorial representation of a graphical user interface showing a first sub-menu for searching a specified product category
  • Fig. 3 is a pictorial representation of a graphical user interface showing a second sub-menu for searching a specified feature
  • Fig. 4 is a pictorial representation of a graphical user interface showing a third sub-menu for entering product details
  • Fig. 5 is a pictorial representation of a graphical user interface showing a list of products and associated prices answering the user's search and allowing purchase;
  • Fig. 6 is a flow diagram showing the principal operating steps carried out by a purchaser in a method according to the invention for allowing inverse- auctions;
  • Figs. 7a and 7b are a flow diagram showing the principal operating steps carried out by a service provider in a method according to the invention for allowing inverse-auctions;
  • Fig. 8 is a block diagram showing functionally a system for carrying out the invention.
  • Fig. 1 shows a graphical user interface (GUI) 10 displaying a plurality of icons 11 each representing a product category, such as books, computers, home and entertainment, electronics, music and so on. Additionally, a text box 12 enables a user to enter a free text search so as to search for product categories not displayed via one of the icons 11. Clicking on one of the icons causes sub-categories associated with the selected icon to be displayed, this cycle being repeated until a specific product type is displayed. For example, consider that in Fig. 1, the user clicks the "computers" icon.
  • Fig. 2 shows a plurality of icons 13 associated with sub-categories of computers, such as desktops, portables, literature, hardware, software and games. Additionally, icons 14 are displayed relating to special offers, tips and information reserved for club members. As before, free text searches may be performed for sub-categories of computers not having a representative icon.
  • GUI graphical user interface
  • a plurality of icons 15 associated with sub-categories of computer hardware are displayed. These include monitors, scanners, modems, CPUs and memory, multimedia and hard drives.
  • icons 16 are displayed relating to special offers, tips and information reserved for club members, and free text searches may be performed for sub-categories of computer hardware not having a representative icon.
  • a selection menu 17 is presented allowing the user to specify details of a required computer monitor.
  • the manufacturer, dot pitch, display size are indexed items in a product database and are displayed by means of respective combo-boxes 18 which can be opened by clicking on the down-arrow so as to display a list of manufacturers, dot pitch and display size allowing for selection in known manner.
  • the maximum price that the user is willing to pay is entered in free text in a text box 19 provided for this purpose.
  • Context sensitive help may be provided in respect of any icon whose meaning is not clear. For example, locating the cursor (or other pointing device) in the vicinity of the "dot pitch" item displays an on-line help box that states:
  • Dot pitch is the distance between a dot and the closest dot of the same color (red, green or blue) on a color CRT. Dot pitch is typically from 0.26 to 0.51 mm. The smaller the dot pitch, the crisper the image "
  • a command button 21 allows the data entry module to be cleared.
  • a command button 22 allows a search through the product database to be performed thus presenting a listing of monitors in the database answering the searched criteria.
  • the baseline entry becomes in effect a contract between the client and the selected vendor for purchase of the specified monitor.
  • hitherto proposed systems where there is no a priori commitment on the part of the client and he or she is free to await competing bids and then accept the most favorable bid or even decide to forego the purchase altogether.
  • the purchase order is fed back to the competing vendors so that they all know that the selected monitor has been purchased and are informed of the terms and the price of the potential transaction.
  • the purchase is dispatched not immediately but rather within a specified time frame.
  • all the competing vendors including the vendor associated with the baseline entry, may undercut the offer by offering a lower purchase price or better conditions, in which case the user receives the ordered monitor for a lower price than the original best price that was offered and/or under more favorable conditions.
  • the baseline entry constitutes a provisional purchase by the client, competing vendors have more incentive to make serious counter offers, because they know that the client has actually committed to buying.
  • the client's account has been irreversibly charged in favor of a selected vendor's account in respect of the selected monitor.
  • an initial vendor may be performed, as describer above, by reference to a product database maintained by the server.
  • an initial auction may be performed in real time amongst competing vendors all in communication with the server. The winner of the initial auction as well as the offered terms are then communicated by the server to the competing vendors so as to allow them to offer better terms.
  • the terms may relate not only to price but also to time for delivery and possibly other conditions such as guarantee term and so on. The invention thus contemplates allowing an inverse auction amongst competing vendors regardless of how the initial terms are selected, and Fig. 6 is merely exemplary. Fig.
  • FIG. 7 is a flow diagram showing the principal steps performed by a server in a method according to the invention for allowing inverse auctions amongst competing vendors.
  • the server receives a selected product and initial terms and conditions serving as a baseline for offering better terms by competing vendors.
  • This means that the physical essential parameters for a new entry definition may come either from within an internal application on the server or from a feature downloaded from the server to the client that manages the data validity checks of all the necessary parameters, or from a direct client server application which makes a connection between offering suppliers.
  • a program module may be downloaded from the server to the client for performing the validity checks at the client, and upon successful validation at the client to transmit entry definition to the server.
  • the entry definition may come from an external independent application willing to use the Inverse Auction mechanism to open a new entry on the server in order to invite potential vendors to offer him better terms for a certain product or service.
  • a client who wishes to buy a certain product connects to the server and receives a User ID. After he finds the product, he defines the parameters necessary to store a new entry in the Inverse auction databases, or chooses an existing price offer from a vendor to serve as a leading baseline, and publishes it on the web. That is to say, the client defines the terms of the transaction in which he is interested, and once the server validates the specified parameters, it publishes the entry on the web and invites potential Vendors, that think they can offer better terms than those stored, to cast their offers and bid for the specific transaction.
  • a client who bought a book from Amazon.com can define that the transaction with Amazon is to be committed only if they are cheaper/faster/offer more payments, i.e. only if they can offer him the best terms for the transaction. He then can take the potential deal with Amazon.com, set a time limit for other offers and use the Inverse Auction mechanism and platform to invite better price offers. It must be clear though that the baseline offer is binding, hence as long as Amazon's offer serves as a baseline offer and there are no competing offers from other vendors, the baseline offer will materialize.
  • the server may be provided with interfaces or standards that will enable users from different places (shoppers at, Amazon, Wallmart, Dell, Compaq%) and different commercial arenas and Net market places (mysap, CommerceOne, Ariba%) to test the terms they received, and to suspend the transaction until the time stamp elapses. If no better offer is sent, then the baseline transaction with the original vendor (Amazon, Wallmart, Dell, Compaq %), or with the original vendor selected in the original net market place (mysap, CommerceOne, Ariba%) materializes.
  • the parameters are tested by an intermediary application external to the server. After they are checked and validated, they are sent in a block, buffer or file in batch mode and provide sufficient information (checked valid data) to initiate a new entry on the server. Thereafter, an entry is prepared and stored relating to the specified item, the specific user and details of terms and conditions constituting the baseline offer, all of which describe the entry uniquely.
  • a transaction in which a purchaser is buying product X from a vendor is pending.
  • the transaction is waiting for the specified time frame to expire. If during this period, better terms are received by the server, the pending transaction aborts and a different transaction is initiated with the vendor that offers better terms (price, delivery time).
  • the server now prepares a new entry for the specified product X, including the newly offered price, delivery time, number of payments and so on, all serving as the new baseline offer for evaluating competing future offers from competing vendors. Once these attributes are tested and approved, the server stores them as a valid entry and initiates a new transaction if no better offers are transmitted and the baseline offer materializes into the winning bid.
  • the baseline offer might serve as the baseline offer until a specified time frame expires, or until the buyer manually supersedes the baseline offer by another competing offer received by server.
  • an entry is valid if it includes all the relevant information about the product and all the parameters that the purchaser has defined as essential parameters for his decision. These terms and parameters will be useful for potential vendors to estimate if they can offer better terms for the desired product X.
  • the server publishes it.
  • the entry is published on the web.
  • the entry may be published in any desired media, for example, in the newspapers, on the radio, by using instant messaging applications, cell phone WAP (Wireless Application Protocol) and so on. All that is important is that potential vendors are informed that a new entry is added and that they are called upon to cast their bids for the specific entry.
  • the server handles the process of receiving competing offers and evaluating which one is the best.
  • the entry definition and validation may be performed external to the server, the evaluation of competing offers is always performed by the server.
  • Time Frame The auction is viable as long as the time frame set forth in the previous parameter definition steps has not elapsed, and potential vendors can cast their price offers only if they are still within time frame. Consequently, the first thing checked before the offer is stored, is whether it is within the specified time frame. When the time frame expires, the entry is closed or disabled and then, an algorithm running on the server builds the rating curve from all the price offers that were entered within the time frame and were stored under the specific entry.
  • the client Before the client allows an entry to be published either by the server or external thereto, he defines the parameters that he considers as the key decision factors, and the relative aggregate weight of each of them. For example, the purchaser rates the following factors in increasing importance from 1 to 10:
  • the rating curve can be computed by the server.
  • the server baseline entry has two parameters: Price (Y) and Delivery Time (T). He receives two offers from competing vendors.
  • the purchaser can choose an automatic selection of the first item in the curve.
  • Fig. 8 is a block diagram showing functionally a system 30 comprising a web server 31 (constituting an auction server) having connected thereto a plurality of vendors 32 and manufacturers 33.
  • a web surfer 34 operating a client computer 35 connects to the web server 31 by accessing the appropriate web site, in known manner.
  • a memory 36 storing therein a product database 37, providing details of products offered by the vendors, including description and price.
  • the product database 37 may be maintained by a separate computer and is updated by the vendors 32 and/or by the manufacturers 33.
  • the web server 31 downloads an applet to the client computer 35 for presenting to the surfer 34 the graphical user interface 10 shown in Figs. 1 to 5.
  • the web server 31 is responsible for receiving a product selection from the web surfer 34 and feeding back details thereof to all the vendors 32 (and where appropriate to the manufacturers 33). However, the actual order is confirmed by the web server 31 after the specified (or default) time frame has elapsed, in order to give competing vendors time to offer better terms than the baseline entry currently in the database.
  • the invention has been described with particular reference to auctioning of a product, it will be appreciated that the invention equally encompasses the auction of services offered for sale, such as cleaning services, courier, repairs and so on, classical financial services, telecommunication services and so on. It will also be understood that the system according to the invention may be a suitably programmed computer. Likewise, the invention contemplates a computer program being readable by a computer for executing the method of the invention.
  • the invention further contemplates a machine-readable memory tangibly embodying a program of instructions executable by the machine for executing the method of the invention.
  • the invention has been described with particular reference to allowing vendors for auction for a requested product or service, such that they respond iteratively within the designated time frame thus allowing vendors to improve on their previous offers if they so wish.
  • vendors may be allowed to respond once only to the publication of the baseline offer within the designated time frame, such that they bid for the requested product or service.
  • the term "purchaser" need not be an individual but may be a group of people or organizations who have joined together to buy a product or service in bulk so as to obtain more favorable terms and conditions.
  • the product or service may be a basket of similar or different products or services.
  • the purchaser is not constrained to purchase the complete basket from a single vendor. For example, in the case of a hotel chain putting up for auction disposable cutlery, the purchaser may accept the most favorable bid for spoons from a different vendor to that supplying knives and forks.
  • the invention is applicable to any transaction between a buyer and a seller of any scale i.e. Business to Business and Business to Consumers, and may relate to any product/service in any quantity i.e. single units or large quantities of certain product/commodity/service.
  • the baseline entry is established based on the data in the database.
  • the vendors are connected on-line to the database and can update their prices and terms and conditions on a regular basis.
  • the baseline entry is established on the basis of data stored in the database, the initial bid is cast without participating vendors seeing rival offers made by other competing vendors. Indeed, at this initial stage, vendors do not yet know of the impending sale. Since they cannot know of competing "offers" stored in the database and subject to being updated at random, they are forced to remain maximally competitive, yet their ad hoc offers relate to a specific pending transaction only, they are discrete, and therefore offer maximum flexibility in vendors' inventory and pricing strategies.
  • the price which they may then quote is not a published price which is binding on the vendor in respect of all buyers, but only to the individual who launched the specific inverse bid and has already committed to buying the specific product.
  • the vendors benefit from the flexibility of being able to adjust their prices and at the same time manage their inventory according to their current stock availability and inventory, without reducing their published prices. This would be less true if offers were bid for publicly via the auction server and the vendors responded in real time, since they would then be better able to assess their chances of winning the bid and to offer only marginally better terms and conditions than their closest competitor.
  • the "blind" bidding tends to lower the profit margins of the competing vendors and is clearly beneficial to the customer.
  • the invention also contemplates the use of a different approach to inverse bidding, whereby all participating vendors will be informed of competing offers.

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Abstract

Procédé de vente aux enchères d'un produit ou d'un service en ligne dans lequel un terminal informatique d'un acheteur potentiel est utilisé pour accéder à un site informatique comprenant un ordinateur serveur (31) de vente aux enchères. Le serveur (31) de vente aux enchères reçoit une entrée de base indiquant un produit ou un service qu'un acheteur potentiel (34) peut acheter ainsi qu'un vendeur sélectionné (32) et les conditions d'achat, et il permet à des vendeurs en concurrence de répondre à une publication de l'entrée de base et d'offrir des conditions d'achat meilleures que celles du vendeur sélectionné. Lorsque l'acheteur accepte une offre du vendeur, un contrat est établi de manière provisoire entre le vendeur et l'acheteur, et, en même temps, l'offre est transmise à d'autres vendeurs potentiels pouvant proposer une offre de base à meilleur marché. Si aucune proposition dans ce sens n'est faite pendant un intervalle de temps prédéterminé, l'offre provisoire devient définitive.
PCT/IL2000/000651 1999-10-18 2000-10-13 Procede et systeme pour conduire une vente aux encheres degressives WO2001029720A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU79417/00A AU7941700A (en) 1999-10-18 2000-10-13 Method and system for conducting an inverse auction

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IL132441 1999-10-18
IL13244199A IL132441A0 (en) 1999-10-18 1999-10-18 Method and system for effecting tenders and auctions via a computer network

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WO2001029720A2 true WO2001029720A2 (fr) 2001-04-26
WO2001029720A8 WO2001029720A8 (fr) 2002-02-28

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IL (1) IL132441A0 (fr)
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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2340492A1 (fr) * 2008-09-16 2011-07-06 Reply! Inc. Clic, système de marché et un procédé avec des enchères de trafic de clics amélioré
US11449877B2 (en) 2007-07-09 2022-09-20 One Planet Ops Inc. Lead marketplace system and method with lead auctions

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
No Search *

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11449877B2 (en) 2007-07-09 2022-09-20 One Planet Ops Inc. Lead marketplace system and method with lead auctions
EP2340492A1 (fr) * 2008-09-16 2011-07-06 Reply! Inc. Clic, système de marché et un procédé avec des enchères de trafic de clics amélioré
EP2340492A4 (fr) * 2008-09-16 2012-04-04 Reply Inc Clic, système de marché et un procédé avec des enchères de trafic de clics amélioré

Also Published As

Publication number Publication date
IL132441A0 (en) 2001-03-19
WO2001029720A8 (fr) 2002-02-28
AU7941700A (en) 2001-04-30

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