WO2001022731A1 - Systeme et procede de selection et d'adaptation pour la distribution d'annonces televisees a un telespectateur identifie d'une television evoluee - Google Patents

Systeme et procede de selection et d'adaptation pour la distribution d'annonces televisees a un telespectateur identifie d'une television evoluee Download PDF

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Publication number
WO2001022731A1
WO2001022731A1 PCT/CA2000/000627 CA0000627W WO0122731A1 WO 2001022731 A1 WO2001022731 A1 WO 2001022731A1 CA 0000627 W CA0000627 W CA 0000627W WO 0122731 A1 WO0122731 A1 WO 0122731A1
Authority
WO
WIPO (PCT)
Prior art keywords
viewer
television
module
remote
television commercial
Prior art date
Application number
PCT/CA2000/000627
Other languages
English (en)
Inventor
Brad Barrett
John Vasilakos
Original Assignee
Brad Barrett
John Vasilakos
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Brad Barrett, John Vasilakos filed Critical Brad Barrett
Publication of WO2001022731A1 publication Critical patent/WO2001022731A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications

Definitions

  • This invention relates to a method and system of commerce allowing viewer(s) of an advanced television to receive and view individualized television commercial(s).
  • the present invention operates by determining when an identified and/or identifiable viewer is conducting a television viewing session on an identified and/or identifiable advanced television.
  • a system processor selects a television commercial(s) from a database containing a plurality of television commercials by referencing the said viewers consumer profile against a set of television commercial selection criteria.
  • the selected commercial is then adapted according to a set of television commercial adaptation criteria.
  • the selected and adapted television commercial(s) is then communicated to the said viewer location via a wide area network arrangement (e.g. television channel).
  • the primary source of income for the system will be from advertiser(s) and/or manufacturer(s) who utilize the system in order to advertise and market product(s) and/or services(s).

Abstract

La présente invention concerne un système de sélection et d'adaptation d'annonces télévisées individualisées, qui met en oeuvre un procédé et un système de commerce permettant à un ou des téléspectateurs d'une télévision évoluée de recevoir et visualiser des annonces télévisées individualisées. Le système détermine le moment où un téléspectateur identifié et/ou identifiable est en train de regarder une émission télévisée sur une chaîne de télévision évoluée identifiée et/ou identifiable. Une unité centrale du système choisit une ou des annonces publicitaires dans une base de données contenant plusieurs annonces publicitaires et dans laquelle est référencé le profil consommateur dudit ou desdits téléspectateurs suivant un ensemble de critères de sélection d'annonces publicitaires. L'annonce publicitaire choisie est ensuite adaptée suivant un ensemble de critères d'adaptation d'annonces publicitaires. Les annonces publicitaires choisies et adaptées sont ensuite communiquées au téléspectateur sur le lieu où il se trouve, par l'intermédiaire d'un dispositif de réseau à zone de couverture étendue (p. ex. une chaîne de télévision). Le système tire l'essentiel de ses revenus des annonceurs et/ou des fabricants qui font appel au système pour faire connaître leurs produits et/ou leurs services mis sur le marché.
PCT/CA2000/000627 1999-09-22 2000-05-30 Systeme et procede de selection et d'adaptation pour la distribution d'annonces televisees a un telespectateur identifie d'une television evoluee WO2001022731A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CA002284438A CA2284438A1 (fr) 1999-09-22 1999-09-22 Systeme de selection et d'adaptation, ainsi que la methode d'emission des commerciaux de television personnalises aupres d'un auditeur cible d'avance
CA2,284,438 1999-09-22

Publications (1)

Publication Number Publication Date
WO2001022731A1 true WO2001022731A1 (fr) 2001-03-29

Family

ID=4164285

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CA2000/000627 WO2001022731A1 (fr) 1999-09-22 2000-05-30 Systeme et procede de selection et d'adaptation pour la distribution d'annonces televisees a un telespectateur identifie d'une television evoluee

Country Status (2)

Country Link
CA (1) CA2284438A1 (fr)
WO (1) WO2001022731A1 (fr)

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1444652A2 (fr) * 2001-10-17 2004-08-11 Keen Personal Media, Inc Enregistreur personnel de video et procede d'insertion d'une publicite stockee dans un flux de diffusion affiche
US7328231B2 (en) 2000-11-28 2008-02-05 Navic Systems Generating schedules for synchronizing bulk data transfers to end node devices in a multimedia network
US7370073B2 (en) * 2000-11-28 2008-05-06 Navic Systems, Inc. Using viewership profiles for targeted promotion deployment
US7916631B2 (en) 2000-11-28 2011-03-29 Microsoft Corporation Load balancing in set top cable box environment
US8245253B2 (en) 2010-12-15 2012-08-14 Dish Network L.L.C. Displaying music information associated with a television program
US8776107B2 (en) 2006-11-27 2014-07-08 Sony Corporation System and method for internet TV and broadcast advertisements

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0424648A2 (fr) * 1989-10-23 1991-05-02 General Instrument Corporation Of Delaware Procédé, système et appareil pour fournir des émissions de télévision publicitaires visant des groupes démographiques
US5515098A (en) * 1994-09-08 1996-05-07 Carles; John B. System and method for selectively distributing commercial messages over a communications network
EP0784405A2 (fr) * 1996-01-10 1997-07-16 Sony Corporation Transmission et/ou réception de signaux
EP0822718A1 (fr) * 1992-12-09 1998-02-04 Discovery Communications, Inc. Unité de commande de réseau pour systèmes de diffusion de programmes de télévision par câble

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0424648A2 (fr) * 1989-10-23 1991-05-02 General Instrument Corporation Of Delaware Procédé, système et appareil pour fournir des émissions de télévision publicitaires visant des groupes démographiques
EP0822718A1 (fr) * 1992-12-09 1998-02-04 Discovery Communications, Inc. Unité de commande de réseau pour systèmes de diffusion de programmes de télévision par câble
US5515098A (en) * 1994-09-08 1996-05-07 Carles; John B. System and method for selectively distributing commercial messages over a communications network
EP0784405A2 (fr) * 1996-01-10 1997-07-16 Sony Corporation Transmission et/ou réception de signaux

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7328231B2 (en) 2000-11-28 2008-02-05 Navic Systems Generating schedules for synchronizing bulk data transfers to end node devices in a multimedia network
US7370073B2 (en) * 2000-11-28 2008-05-06 Navic Systems, Inc. Using viewership profiles for targeted promotion deployment
US7916631B2 (en) 2000-11-28 2011-03-29 Microsoft Corporation Load balancing in set top cable box environment
EP1444652A2 (fr) * 2001-10-17 2004-08-11 Keen Personal Media, Inc Enregistreur personnel de video et procede d'insertion d'une publicite stockee dans un flux de diffusion affiche
EP1444652A4 (fr) * 2001-10-17 2009-07-08 Keen Personal Media Inc Enregistreur personnel de video et procede d'insertion d'une publicite stockee dans un flux de diffusion affiche
US8079045B2 (en) 2001-10-17 2011-12-13 Keen Personal Media, Inc. Personal video recorder and method for inserting a stored advertisement into a displayed broadcast stream
US9049471B2 (en) 2001-10-17 2015-06-02 Keen Personal Media, Inc. Personal video recorder for inserting a stored advertisement into a displayed broadcast stream
US8776107B2 (en) 2006-11-27 2014-07-08 Sony Corporation System and method for internet TV and broadcast advertisements
US9003439B2 (en) 2006-11-27 2015-04-07 Sony Corporation System and method for internet TV and broadcast advertisements
US8245253B2 (en) 2010-12-15 2012-08-14 Dish Network L.L.C. Displaying music information associated with a television program

Also Published As

Publication number Publication date
CA2284438A1 (fr) 2001-03-22

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