WO2001020503A1 - Procede de surveillance de l'activite internet - Google Patents

Procede de surveillance de l'activite internet Download PDF

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Publication number
WO2001020503A1
WO2001020503A1 PCT/AU1999/001103 AU9901103W WO0120503A1 WO 2001020503 A1 WO2001020503 A1 WO 2001020503A1 AU 9901103 W AU9901103 W AU 9901103W WO 0120503 A1 WO0120503 A1 WO 0120503A1
Authority
WO
WIPO (PCT)
Prior art keywords
information data
proxy server
data
affiliate
client
Prior art date
Application number
PCT/AU1999/001103
Other languages
English (en)
Inventor
Aaron Bartim
Original Assignee
E-Club Australia Limited
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by E-Club Australia Limited filed Critical E-Club Australia Limited
Priority to AU20860/00A priority Critical patent/AU2086000A/en
Publication of WO2001020503A1 publication Critical patent/WO2001020503A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • This invention relates to the field of Internet electronic commerce and, in particular, to a system for monitoring Internet activity of a client's access of a host Internet site Background of the invention
  • Referrals and advertising can be carried out on other popular web site hosts by providing links on these sites to the commercial site
  • a business may wish to advertise their commercial web site on a popular web site such as www.hotmail.com, which is a free web- based email service maintained by Microsoft Corporation Inc Hotmail com is used by millions of Internet users to access free web-based email, which makes advertising on this site attractive to many businesses which engage in ecommerce
  • advertising space is offered on the website and there is typically a hypertext link or link object displayed which links the hotmail page to the website of the business which is being advertised
  • the ecommerce business which advertises its web site on the host web site will usualh pay the operators of the host website a commission fee for each web user which accesses the company's website via the host web page Additionally, the Internet business may offer a commission to the host website based upon the amount of money which a web user spends on the goods or services of the Internet business.
  • a problem with this arrangement is that it is not easy for an operator of a host website to quantify the commission that they are owed if they are not aware of either the number of executed links or the amount of sales their web site has generated for the ecommerce business through advertising on the host site.
  • the invention provides a system for monitoring information data comprising: proxy server means; data control means associated with the proxy server means; a user access means connectable to the proxy server means for display of information data; and a plurality of affiliate server means adapted to contain information data, the affiliate server means connectable to the proxy server means, wherein, the proxy server means receives requests for information data from said user access means and said proxy server means obtains said information data from an affiliate server means, said information data including a series of data pointers to other information data, and wherein the data control means records the information data on the proxy server and remaps the data pointers within the information data to point to pointer addresses stored on said proxy server means so as to produce remapped information data and forwards said remapped information data to said user access means for display of said remapped information data.
  • said proxy server means further downloads predetermined ones of said other information data and stores said predetermined ones of said other information data at said pointer addresses on said proxy server.
  • said information data comprises hypertext markup language pages.
  • the user computer access means requests information data from the proxy server, the request is recorded by the data control means.
  • that request for information data involves a monetary transaction amount
  • that monetary transaction amount is recorded by the data control means.
  • a commission value is calculated by the data control means according to a defined formula which is dependent upon the monetary transaction amount
  • the proxy server, user access means and the plurality of affiliate server means are connect via a computei network, communication of information on the network being achieved according to a predefined set of network protocols
  • the user access means is an worldwide Internet browser for located on a user computer which is connectable to the proxy server
  • the data pointers link to Uniform Resource Locater addresses which contain the information data and which are associated with the affiliate server means
  • the proxy server is assigned a proxy server Uniform Resource Locater address
  • the data control means includes a computer program which records the Hypertext Markup Language text files on the proxy server
  • a method for monitoring information data over a network comprising the steps of allowing a proxy server to receive requests for information data from one or more client users, the information data including a series of data pointers to other information data, permitting the proxy server to obtain the information data from an affiliate server means; recording the information data on the proxy server and remapping the data pointers within the information data to point to pointer addresses stored on the proxy server so as to produce remapped information data and forward the remapped information data to the client user for display of the remapped information data thereto
  • the method may further include the step of allowing the proxy server to further download predetermined ones of the other information data and to store the predetermined ones of said other information data at the pointer addresses on the proxy server Furthermore, when the request involves a monetary transaction, the method may further include the step of recording the amount of the monetary transaction Optionally, the method further includes the step of calculating a commission value according to a defined formula that is dependent upon the monetary transaction amount
  • FIG. 1 shows an information flow diagram of a system in accordance with the present invention
  • Fig 2 shows the steps involved in monitoring the activity of a client in conducting a transaction over the Internet with an affiliate web site
  • FIG. 1 there is shown a system 10 for monitoring information data over the Internet 12 in accordance with the preferred embodiment
  • the system 10 includes a host web site operator 15 having a proxy server 14 which receives instructions from a data control means in the form of application program 16
  • the application program 16 also includes a database 18 for the storage of data, and there is a host website 20 which is also supported by the proxy server and is accessible from the Internet 12
  • the proxy server 14 is connectable to a predetermined number of affiliate servers 22 and 24 which support web pages 26 and 28 respectively
  • the web pages 26 and 28 are commercial web pages, in that regard they may offer goods and services for sale over the Internet and these web sites are maintained by affiliate businesses 23, 25.
  • Each web pages 26, 28 is identified in the usual manner by a unique Uniform Resource Locater (URL) address which is used by a web client to download the web page.
  • URL Uniform Resource Locater
  • the host website 20 of the proxy server is assigned its own URL from which Internet users can access the web site.
  • An Internet user is shown generally in the form of client 30 and has access to personal computer 32 which is connectible to the proxy server 14 via the Internet 12.
  • client's 30 Internet access is facilitated by an Internet Service Provider (ISP).
  • ISP Internet Service Provider
  • the client may not be a personal computer operated by a single user, but a server connecting a network of computers behind a firewall or alternatively, the client may be a mobile unit having Wireless Application Protocol (WAP).
  • WAP Wireless Application Protocol
  • the client 30 can view the content of the host website 20 by using web browser 34 in the standard manner, which is supported by the client computer 32.
  • the client inputs into the web browser 34, the unique URL for the host website 20 (ie. HTTP//www. hostwebsite.com), which sends instructions to the proxy server 14.
  • the HTML code which supports the web site 20 is transferred via the Internet 12 to the client computer 32.
  • the client computer 32 interacts with the web browser 34 to create a visual display of the host website 20 on a computer monitor screen (not shown), for access by the user.
  • the host website 20 displays a home page (not shown) which accommodates a number of hypertext links or object links to the client's web browser 34 when the client has downloaded the web site.
  • a client 30 connects to the proxy server 14 via the Internet 12 and downloads the web page 20, a log of this event is recorded by the application program 16, which also stores the URL of the client 30 within the database 18.
  • FIG. 1 Also shown in Figure 1 are links from the proxy server 14 to affiliate server 22 and affiliate server 24.
  • Each affiliate server 22, 24 respectively supports commercial web sites 26, 28, which offer goods for sale to Internet users.
  • the host web site operator 15 has entered into a contractual arrangement with each of the businesses which support the commercial web pages 26 and 28, so that any access to the affiliate web pages 26 or 28 ⁇ ⁇ a the host website 20, will result in payment of a "finder's fee" to the host web site operator 15 If that access results in a monetary transaction between the client 30 and the business which supports the affiliate web page 26 or 28 (ie a sale to the client 30 by the businesses), then a commission fee will be paid to the host web site operator 15, as will be explained below
  • the client 30 connects to the proxy server 14 and downloads the web page from web site 20 as previously described above
  • Stage 52 The client 30 selects using their web browser 34, a hypertext link which tags the
  • affiliate 22 server URL (ie www Affil ⁇ ateserver22 com) which exists on the web page
  • This request for the affiliate server 22 URL is registered by the application program 16 upon receipt by the proxy server 14
  • the requested affiliate 22 URL is recorded by the application program 16 in the application program database 18
  • This information can he u'sed to record the number of requests for affiliate server's 22 URL, and this information can be used to calculate the "finder's fee" according to the predefined agreement between the host web site operator 15 and the business 23 which supports the affiliate web pages 26
  • Stage 56
  • the application program 16 through the proxy server 14, connects ⁇ ⁇ a the Internet 12 to the affiliate server 22 and requests (ie do nloads) the affiliate web page HTML code which supports web pages of the affiliate web site 26
  • the proxy server changes the affiliate HTML code of the affiliate web page 26 by altering or re-mapping any URL ' s in the downloaded HTML code so that they point locally to the proxy server 14
  • the proxy server 14 performs parsing and translating of the HTML code to create a new HTML page
  • the proxy server 14 also stores locally any images (ie such as GIF type files) associated with the downloaded affiliate HTML code so that the affiliate HTML code points to images stored locally on the proxy server Additionally, image SRC tags, frame SRC tags and anchor HREF links are also translated or downloaded by the proxy server 14 so as to point to local locations on the proxy server 14
  • the proxy server 14 forwards the newly generated HTML page to the host website 20
  • the host web site operator 15 is able to maintain control and monitor all the Internet activity which is occurring on the host website 20 by the client 30 in a seamless manner to the user
  • the application program monitors client 30 interacting over the Internet with the affiliate server 22
  • a user attempts to access a hypertext link, it will point to a location on the proxy server 14
  • the application program 16 iteratively applies the remapping process as outlined above
  • the client views the HTML code downloaded from the affiliate web page 26 via the proxy server 14
  • the application program 16 is able to fully monitor the client 30 interacting over the web, it is possible to calculate the commission generated on these sales and also to calculate the finder's fee or the advertising fee which is generated according to the frequency of access of the affiliate server 22 by the client 30
  • the client 30 may order these goods by making appropriate selections
  • This request is sent by the client 30 via the web browser 34 to the proxy server 14 by the Internet 12
  • the application program 16 receives the request in the form of HTML code and filters this code to search for any transaction variables which have been sent from the client 30 for the proxy server 22.
  • the application program 16 detects the purchase amount during filtering of the HTML code:
  • the application program 16 records this value of 2290 in the application program database 18.
  • Stage 62 The application program 16 relays the purchase request in the form of the HTML code to the affiliate server 22 via the Internet 12.
  • the application program 16 recalls from the database, the dollar amount 2290 and determines the commission which the host web site operator 15 should receive as a result of the transaction, from the business which operates the affiliate server 22.
  • the host web site operator 15 may receive 15% of all sales generated through the transactions between a client and the affiliate server 22, in which the client has accessed the affiliate server 22 via proxy server 14.
  • Fig. 1 only shows one client 30 interacting with the proxy server 14, it will be appreciated that in addition to the client 30, anyone of a number of Internet users may access the proxy server 14.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un système informatique (10) destiné à surveiller l'activité Internet d'un client (30) qui télécharge une page du Web (26, 28) à partir d'un serveur affilié (22, 24), par l'intermédiaire d'un serveur mandataire (14) assistant un site hôte du Web (20). Le serveur mandataire (14) est associé à un programme d'application (16) qui filtre le code HTML à partir du client (30) et du serveur affilié (22, 24) et remodèle des pointeurs, du code HTML affilié au serveur mandataire local (14), outre le fait qu'il stocke localement le code HTML affilié. Le client (30) reçoit alors ce code stocké localement, le programme d'application surveillant l'échange de données HTML entre le client (30) et le serveur mandataire (14). Si le client effectue un achat payant, le montant de la transaction est détecté lors du filtrage par le programme d'application (16) et la valeur est conservée dans une base de données (18).
PCT/AU1999/001103 1999-09-14 1999-12-13 Procede de surveillance de l'activite internet WO2001020503A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU20860/00A AU2086000A (en) 1999-09-14 1999-12-13 A method of monitoring internet activity

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AUPQ2810A AUPQ281099A0 (en) 1999-09-14 1999-09-14 A method of monitoring internet activity
AUPQ2810 1999-09-14

Publications (1)

Publication Number Publication Date
WO2001020503A1 true WO2001020503A1 (fr) 2001-03-22

Family

ID=3816980

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/AU1999/001103 WO2001020503A1 (fr) 1999-09-14 1999-12-13 Procede de surveillance de l'activite internet

Country Status (2)

Country Link
AU (2) AUPQ281099A0 (fr)
WO (1) WO2001020503A1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2367464A (en) * 2000-07-19 2002-04-03 Hewlett Packard Co Web traffic analysis
US7373524B2 (en) 2004-02-24 2008-05-13 Covelight Systems, Inc. Methods, systems and computer program products for monitoring user behavior for a server application
US20090157873A1 (en) * 2007-10-18 2009-06-18 Anthony Kilcoyne Verifiable online usage monitoring
CN112104493A (zh) * 2020-09-07 2020-12-18 成都精灵云科技有限公司 集群环境中低延迟的主机资源监控的采集与分析系统

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0778534A1 (fr) * 1995-12-08 1997-06-11 Sun Microsystems, Inc. Procédé et dispositif pour ajouter des liens hypertextes automatiquement aux documents reçus
EP0801487A2 (fr) * 1996-04-10 1997-10-15 AT&T Corp. Serveur pseudo proxy pour reécrire un URL
WO1998045793A1 (fr) * 1997-04-08 1998-10-15 Shopnow.Com Inc. Procede et systeme d'injection de code afin d'incorporer de maniere conditionnelle une composante d'interface utilisateur dans un document html

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0778534A1 (fr) * 1995-12-08 1997-06-11 Sun Microsystems, Inc. Procédé et dispositif pour ajouter des liens hypertextes automatiquement aux documents reçus
EP0801487A2 (fr) * 1996-04-10 1997-10-15 AT&T Corp. Serveur pseudo proxy pour reécrire un URL
WO1998045793A1 (fr) * 1997-04-08 1998-10-15 Shopnow.Com Inc. Procede et systeme d'injection de code afin d'incorporer de maniere conditionnelle une composante d'interface utilisateur dans un document html

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2367464A (en) * 2000-07-19 2002-04-03 Hewlett Packard Co Web traffic analysis
US7373524B2 (en) 2004-02-24 2008-05-13 Covelight Systems, Inc. Methods, systems and computer program products for monitoring user behavior for a server application
US20090157873A1 (en) * 2007-10-18 2009-06-18 Anthony Kilcoyne Verifiable online usage monitoring
AU2008313462B2 (en) * 2007-10-18 2013-11-07 4Everlearning Holdings Ltd. Verifiable online usage monitoring
US8762516B2 (en) 2007-10-18 2014-06-24 4Everlearning Holdings Ltd. Verifiable online usage monitoring
CN112104493A (zh) * 2020-09-07 2020-12-18 成都精灵云科技有限公司 集群环境中低延迟的主机资源监控的采集与分析系统

Also Published As

Publication number Publication date
AUPQ281099A0 (en) 1999-10-07
AU2086000A (en) 2001-04-17

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