WO2001016853A1 - Systeme de distribution de coupons interactifs - Google Patents

Systeme de distribution de coupons interactifs Download PDF

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Publication number
WO2001016853A1
WO2001016853A1 PCT/US2000/040810 US0040810W WO0116853A1 WO 2001016853 A1 WO2001016853 A1 WO 2001016853A1 US 0040810 W US0040810 W US 0040810W WO 0116853 A1 WO0116853 A1 WO 0116853A1
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WO
WIPO (PCT)
Prior art keywords
coupon
user
coupons
client computer
consumer
Prior art date
Application number
PCT/US2000/040810
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English (en)
Inventor
Bruce Ettinger
William Volk
Original Assignee
Save.Com, Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Save.Com, Llc filed Critical Save.Com, Llc
Priority to AU80374/00A priority Critical patent/AU8037400A/en
Publication of WO2001016853A1 publication Critical patent/WO2001016853A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • This invention relates to the distribution of merchandise discount coupons and the like via the Internet. More particularly, the invention relates to a system and method whereby coupons are distributed electronically and can be readily targeted to consumers who have known coupon collection profiles.
  • Discount coupons and the like have become an integral part of marketing strategies for many products and services, particularly retail consumer goods, sundries, foodstuffs, hardware, clothing, and the like that are typically sold at local grocery, drug, department and discount stores.
  • Product manufacturers widely utilize coupons and other incentives to promote new and existing products, boost sales, and obtain demographic information concerning consumer buying patterns.
  • U.S. Pat. No. 5,128,752 issued to Von Kohorn discloses an in-home system and method for generating coupons and tokens.
  • a coupon-generating unit is placed in a consumer's home. Coupons are generated in accordance with selected product information and authentication data transmitted to and displayed on a television receiver in the consumer's home. The coupons or other tokens generated can be presented to stores or redemption facilities for prizes and discounts on selected products.
  • the generating unit may include a memory for storing information about the coupons generated for later review by marketing and manufacturing companies.
  • U.S. Pat. No. 5,305,197 issued to Axler, et al. discloses a coupon dispensing system that may be placed in a retail establishment.
  • the system includes a central computer, a display of various consumer items, a keyboard interfaced with the central computer to allow a consumer to select one of the displayed items, a printer enabling a coupon to be printed in response to the consumer's selection and a memory to store the types and quantities of coupons dispensed.
  • the coupon system operator periodically "visits" the dispenser, either physically or electronically, to update the coupons that are offered and to collect the stored information concerning the types and quantities of coupons dispensed to consumers.
  • U.S. Pat. No. 5,353,218 to De Lapa, et al. discloses a computer-implemented system and method for distributing and redeeming focused coupons.
  • the system gathers information regarding the characteristics of particular customers and utilizes those characteristics in order to focus the coupons offered to the customers. Based on known characteristics of a customer, coupons are selected and distributed to the customer by conventional means, such as direct mail. Both a coupon identification and a customer identification are encoded on the coupon in machine readable form. When the customer redeems coupons, the characteristics for that customer may be updated to reflect the particular coupons redeemed. Other consumption-related information pertaining to the customer may be combined with the history of coupon redemption in order to select coupons for subsequent distribution to the customer. This additional information may be obtained by a telephone interview or by completion of a survey.
  • U.S. Patent No. 4,674,041 issued to Lemon, et al. discloses a system for monitoring and controlling the distribution of coupons from a plurality of in-store terminals. Coupons are displayed for customer selection on a touch-screen video menu. Customers are required to swipe a credit card at the terminal in order to dispense the selected coupons. The coupon issuer can prescribe a particular number of coupons to be redeemed both collectively and at each retail store. In order to combat fraud, the coupons are encoded with store identification numbers, expiration dates, uniform product codes and other information at the point of distribution. Each in-store coupon dispensing terminal communicates with a central host computer. The terminals are monitored and controlled by the host computer to obtain data such as the number of coupons issued and the identification of customers using the terminals.
  • U.S. Patent No. Re. 34,915 issued to Mahberger, et al. discloses a system for electronically distributing, redeeming and clearing merchandise coupons.
  • An in- store terminal electronically displays coupons that are valid for use in the store.
  • a customer can select desired coupons from the display and the selection is recorded.
  • the customer making the selection is identified with a special card adapted for use with the system.
  • the customer proceeds to the store check-out station, the customer again presents the card and, if the items for which coupons were selected are purchased, the customer is credited with the appropriate discounts.
  • the in-store systems are connected to a central computer, which debits the issuers of the redeemed coupons and credits the store accordingly.
  • U. S. Patent No. 5,710,886 issued to Christensen, et al. discloses a method and apparatus for distributing and generating coupons.
  • a database is generated comprising at least a list of consumer names and addresses.
  • a package of data for a selected group of consumers is generated for the consumers on the list.
  • the package of data includes coupon data.
  • the package of data is transmitted to the selected group of consumers from the list. Demographic and identification data received from a consumer from the selected group of consumers is then entered into the database.
  • a validation code is then transmitted to the consumer's computer so as to allow the consumer's computer to generate a selected coupon from the coupon data in the package of data.
  • the coupon including a consumer identification number, is processed once the coupon has been redeemed, to retrieve the customer identification number and update the database to indicate whether a consumer has redeemed the coupon.
  • the package of data may be transmitted to a consumer's computer by diskette, on-line or dial-up.
  • the number of times a consumer has redeemed a given coupon may be counted to indicate fraud if the number of times a coupon is redeemed by the consumer exceeds a predetermined amount.
  • a revised database may be generated and a new revised package of data for a revised selected group of consumers may be transmitted.
  • U. S. Patent No. 5,761,648 issued to Golden, et al. discloses an interactive marketing network for distributing electronic "certificates" (e.g., coupons).
  • a data processing system and method permits consumers to access a database online at remote computer terminals and obtain the electronic certificates.
  • the data processing system identifies and marks each electronic certificate with a code distinguishing it from all other certificates and with another code identifying the user.
  • the data processing system also permits the coupon issuers to go online to create the certificates and specify controls that restrict the total number of certificates issued as well as the number to be issued to each individual.
  • the network includes an issuing site having a first computer processor and a first computer storage system, and a service site having a second computer processor and a second computer storage system.
  • the issuing site and the service site are in electrical communication, and the service site and each of the remote computer terminals are also in electrical communication.
  • Instructions for issuing a predetermined number of electronic certificates are transmitted from the issuing site to the service site.
  • the service site upon receiving these instructions, releases the electronic certificates for collection.
  • the electronic certificates can then be accessed by users of the remote computer terminals. Consumer data entered by the remote computer terminal users can be provided to the service site, and then selectively transmitted to the issuing site.
  • the system of the present invention provides for the targeted, controlled and secure distribution and redemption of manufacturer and retailer coupons and for the analysis of the data accumulated while distributing and redeeming those coupons. Operation of the system is controlled from a data center and an associated server. Software installed on a consumer's personal computer receives coupon data from the server and presents coupon offers to the consumer.
  • the coupons distributed by the system are "intelligent", presenting themselves and potentially adapting certain features based on rules established by the coupon issuer and the consumer's individual profile, which is unobtrusively accumulated and stored on the consumer's personal computer.
  • a coupon issuer may authorize a number of alternate coupons with the particular coupon that is presented to a consumer being determined by that consumer's profile.
  • the consumer selects those which are to be collected and, once collected, which to print for redemption.
  • the number of times a coupon may be presented to the consumer is based on the issuer's rules, but a particular coupon may only be printed once.
  • a product barcode and a "digital stamp" are included which together identify the product, the specific coupon, the consumer, and other pertinent information.
  • Consumers submit coupons to retailers and receive the corresponding discounts as with conventional coupons.
  • the retailers then deliver the coupons to, and are reimbursed by, an authorized coupon clearing house, using substantially the same procedures as any ordinary coupon.
  • One significant difference from conventional clearing house procedures is an additional scanning step to scan the "digital stamp".
  • Coupon issuers may be provided with detailed reports about which of their coupons are presented, collected, printed, and redeemed, along with corresponding aggregate consumer profiles.
  • FIG. 1 is a functional block diagram of a coupon distribution system in accordance with the present invention.
  • FIG. 2 illustrates the coupon display "ticker” window on the present invention.
  • Figure 3 illustrates the "print preview" window of the present invention.
  • Figure 4 illustrates a printed coupon generated by the present invention.
  • FIG. 1 is a block diagram of a coupon distribution system 10 in accordance with the present invention.
  • An order for distribution of coupons is initially placed by a coupon issuer 12. Typically, this is a manufacturer of consumer products.
  • the order will specify the product or services, the type of coupon (cents- off purchase, 2-for-l, etc.), alternative coupon offers, if desired, and targeting parameters (discussed below).
  • the order which may be received by means of a written order form, by telephone, by electronic transmission or other means, is transmitted to data center 14.
  • the data center together with an associated central server 15, is the hub of all activities related to the coupon distribution system.
  • Server 15 may be one of a distributed system of servers.
  • a consumer's computer 16 is typically a home personal computer or other device capable of connecting to the World Wide Web.
  • the consumer's computer has a printer 18 associated therewith.
  • a consumer (sometimes referred to as a "user") utilizes computer 16 to access one or more third party websites 20, with or without the third party website's participation in a coupon program.
  • the URL or other unique identification of the website is transmitted back to the consumer's computer 16.
  • a Client Application program 24 is active. Most of the functions of the Client Application are carried out in the background. Based on the coupon distribution criteria provided by coupon issuer 12, the Client Application qualifies the consumer to receive certain coupon offers as a function of the profile data and website identification. The coupon information is processed by the Client Application in order to display available coupons to the consumer in the manner described below.
  • each of the coupons generated by system 10 includes a "digital stamp" uniquely identifying the coupon and the consumer who printed it, thereby serving as a counter-measure against copying and other forms of fraud.
  • FIG 4 illustrates a printed coupon 40 generated by system 10.
  • Coupon 40 looks much like a conventional printed coupon with artwork illustrating the discounted product, a conventional UPC barcode 42 and an EAN 128 barcode 44 (a one dimensional barcode used for In Store coupons).
  • the most apparent difference between coupon 40 and a conventional printed coupon is the inclusion of a two- dimensional barcode "digital stamp" 46.
  • the consumer's UserlD (described below) is encoded in at least three locations on the coupon. It is printed in code within the text portion of the coupon to facilitate visual detection of fraud within a given bundle of coupons; it is used to create a unique 8-digit Household ID in the EAN 128 barcode; and it is encoded, together with the consumer's Zip Code and other information, in the "digital stamp".
  • Coupon 40 may include additional anti-fraud counter-measures.
  • the bar code values are not derived by the Client Application, but are transmitted from central server 15.
  • the printed "face value" of the coupon is preferably encoded in an encrypted graphics format to prevent alteration prior to printing.
  • the retailer forwards the coupons to a redemption center 28, which then reimburses the retailer for the face value of the coupons unless fraud (or an actionable level of fraud) is detected.
  • the redemption center provides data center 14 with a complete accounting of all coupons that have been redeemed through various retailers 26.
  • the data center audits the coupon redemption information to detect instances of fraud and compile statistics concerning coupon redemption.
  • the data center provides statistical feedback to coupon issuer 12 concerning overall redemption rates of the coupons distributed and the profiles of the individuals that collected the coupons for redemption.
  • profiles can be constructed from (i) the nature of the coupons collected (e.g., if a coupon for dog food is collected, the system knows that the user has a dog), and (ii) from the user's responses to questions asked.
  • system 10 The principal software components of system 10 are:
  • the Client Launcher a browser component which is activated by the user's browser program (e.g., Netscape Navigator) when the user encounters a third-party website, whether or not the website is participating in a coupon program;
  • the user's browser program e.g., Netscape Navigator
  • the Client Application which is activated by the Client Launcher and which can communicate with a Coupon Server (described below) independent of the browser and the Client Launcher (the Client Application and Client Launcher are collectively referred to as the "Client Software").
  • the Client Application can consist of several applications run in sequence that have the ability to revise sections of the Client Application and the Client Launcher;
  • the Play List which contains rules that describe which coupons (and other assets) to get from an Asset Server (described below), along with their display rules (such as their values and under what conditions they should or should not be displayed);
  • Coupon Server which is made up of the following components:
  • the Server Router which is the first point of contact between the Client Application (and also the Client Launcher) and the Coupon Server;
  • the Client Authenticator which looks up the UserlD (a 64 bit value which uniquely identifies the consumer) and determines whether the Client Application is registered and whether fraudulent activity has been detected that is associated with the Client Application;
  • the Play List Server which delivers a Play List to the Client Application, based on the results of the Client Authenticator and (optionally) the Zip Code of the client.
  • the User Registrar which registers new consumers and downloads the Client Launcher and Client Application (after user authentication);
  • the Site Tester which tests the partner website links to the Coupon Server at least once a day; and 8.
  • the Data Center which collects data from the Log Files and the data captured at the coupon clearing house and provides the accounting, reporting, and data mining services.
  • the website is configured with an HTML snippet that refers user to the coupon services.
  • the Site Tester will regularly poll the participating websites to make sure the HTML links are functional.
  • the CouponServer Upon completing the download of the Client Software (and in subsequent encounters with participating websites), the CouponServer uploads from the consumer's computer 16 the most recent Event Log and downloads a Play List describing the coupons appropriate for the user when the user visits the website.
  • the Coupon Server also periodically updates the Data Center with accumulated Event Logs.
  • the Client Software then downloads the coupons and other assets the user is qualified to receive.
  • the Client Software has the ability to pre-load specified assets that are or may be used for future coupons, in a throttled mode, where the bandwidth required is kept to a minimum so that web access speed apparent to the user is not adversely impacted.
  • the user has the option of either automatically collecting offered coupons or specifically selecting individual coupons as they appear. At the user's discretion, the accumulated coupons can be examined, at which time some may be discarded, and some may be printed.
  • the user may use them to purchase the corresponding goods or services at any retailer that accepts coupons.
  • the retailer will then redeem the accumulated coupons with the redemption center coupon clearinghouse.
  • the redemption center will scan in the coupons and transmit the associated data to the Data Center, where the data will be used for accounting and data mining purposes.
  • the consumer's computer After the user agrees to receive coupons, the consumer's computer registers with the User Registrar and answers one required question (Zip Code) and a number of optional questions.
  • the Launcher Server requests a UserlD.
  • a 64 bit random number is returned to the Launcher Server.
  • the UserlD is selected from a list of 80 million random numbers generated via a physical sampling process rather than a mathematical algorithm. Thus, it is virtually impossible to guess a valid UserlD and "hack" into the system.
  • the Launcher Server embeds the UserlD into several locations on the consumer's computer 16.
  • a copy of the Client Launcher is then downloaded to the consumer's computer and registered as a helper application with all resident web browsers on the consumer's computer 16.
  • the Launcher Server After completing the download and registration of the Client Launcher, the Launcher Server reports the UserlD and the user's answers to the registration questions to the Data Center 14.
  • the Client Launcher After the Client Launcher has been downloaded, it is started automatically by the web browser on the consumer's computer, as described below. The following describes the process initiated when a consumer's computer with a copy of the Client Launcher encounters a participating website:
  • An HTML snippet on the website causes the Client Launcher to start. This may be omitted by allowing the Client Launcher to continuously monitor the current URL being viewed in the Browser, and by contacting the Coupon Server to obtain a proper Play List for that user, URL, and Zip Code.
  • the Client Launcher contacts the Application Server with the UserlD, the Client Launcher version, and the Client Application version to verify that the correct versions of the Client Application and Client Launcher are loaded on the consumer's computer.
  • the Application Server downloads them to the consumer's computer.
  • the Application Server If either the Client Launcher or the Client Application are updated, the Application Server notifies the Data Center of the UserlD associated with the download to the consumer's computer.
  • the Client Launcher activates the Client Application, which is independent of the web browser on the consumer's computer.
  • the Client Application passes the UserlD and the SitelD (which identifies the website referring the Client Application) to the Client Authenticator, which checks whether the UserlD and SitelD are valid.
  • the Client Application can choose from a list of Coupon Servers, in the case of failure of one or more Coupon Servers. This list of servers can be updated on a periodic basis.
  • the UserlD is not known to the Client Authenticator, but is a member of the previously generated set of possible UserlD 's, it is assumed to be a new user and the UserlD is reported to the Data Center (for detection of possible fraud). 8) The Client Application then transmits its Log File, which has recorded all coupon activity, to the Master Log Daemon, which acknowledges receiving the Log File when reception is complete.
  • the Client Authenticator contacts the Play List Server with the UserlD, Site Identification, Zip Code and any other appropriate information.
  • the Play List Server transmits the appropriate Play List to the Client Application, listing the URLs of the coupons and other assets and the rules by which they are to be used.
  • the Client Application determines which coupons and other assets it does not have cached on the client computer and needs and requests them from the secure Asset Server.
  • FIG. 2 illustrates the coupon display "ticker" window 30 that displays coupons available for collection to a consumer on the consumer's computer 16.
  • the ticker window is preferably superimposed on a third-party web page that the user is viewing. The placement of the window can be controlled by the HTML snippit contained on the web page.
  • the coupon offers are presented on "product boards" 32. As illustrated in Figure 2, three product boards are displayed within the ticker window. The product boards “slide” across the screen at programmable intervals that can match the more common speed of Internet data transmission. This allows the coupon display to start displaying coupons within a few seconds of the browser viewing a website that has coupons associated with it.
  • the product boards may be visually similar to conventional paper coupons.
  • various actions may be initiated by the consumer "clicking" on the product board. Most typically, clicking on a product board 32 will cause the coupon to be "collected.” This places the coupon information into a database in the consumer's computer 16 so that the coupon can later be printed or other action can be taken. Collection of a coupon may be accompanied by graphics on the consumer's computer display, such as an animation of scissors cutting out the product board.
  • Other actions that may be taken when a consumer clicks on a product board could include presenting the consumer with a brief questionnaire to further qualify the consumer for a coupon offer, or for the purpose of constructing a consumer profile.
  • a question may be presented on or below a product board that will qualify (or disqualify) the consumer for a coupon offer on a related product.
  • Another action that may be initiated by clicking on a product board is automatically linking to the product board sponsor's website.
  • product boards can facilitate on-line instant purchases and on-line coupon redemption.
  • cooking recipes, advertisements, fitness hints and a variety of other printed material can be transmitted for the consumer's use.
  • the ticker window provides the consumer with certain controls and displays.
  • An information window 34 may inform the consumer about the number of coupons that have been collected and the cash savings that can be realized through use of the coupons.
  • a "REDUCE” button 38 allows the consumer to shrink the size of a ticker window so that only a single product board is displayed at a time. When the ticker window is thus reduced in size, the "REDUCE” button is replaced with an "ENLARGE” button with which the consumer can restore the ticker window to its normal size.
  • a "PRINT” button 40 activates the print module of the client application program and causes the ticker window to be replaced with a print preview window, which is described below.
  • the ticker can be "minimized", in which case the value of the coupons currently contained in the ticker is displayed unobtrusively on the computer screen in a button that allows the consumer to return the ticker to the screen.
  • Websites may opt to deliver coupons in such a mode, with audio and animation cues on the "minimized ticker" to prevent any intrusion on the display space of their web page.
  • a close button 42 is provided that allows the consumer to hide the ticker window. Also provided is a series of buttons 44-48 that allow the consumer to override the programmed sliding of the product boards.
  • a "STOP" button 44 freezes the product board display and inhibits presentation of new product boards. When the ticker is thus frozen, the "STOP" button is replaced with a "GO” button to resume programmed sequencing of the product boards.
  • a forward button 46 and a reverse button 48 allow the consumer to sequence through the product boards under manual control.
  • standard interface buttons 41- 43 specific to the operating system allow the consumer to close the ticker, minimize it, or activate the "Reduce/Enlarge” functions in a manner consistent with the application interface of that computer or device.
  • Figure 3 illustrates the "print preview" window 50, which displays the coupons that have been collected and with which the consumer makes a final selection of the coupons to be printed.
  • the product boards 32 for the coupons that have been collected are displayed in the center of the window 50.
  • a "DELETE COUPON” button 54 allows the consumer to delete a collected coupon so that it will not be printed.
  • the product board for a deleted coupon preferably remains within the print preview window, but is superimposed with the word “Deleted”. The consumer may cancel a previously deleted selection by clicking on the "Deleted" coupon.
  • a "SAVE FOR LATER” button 56 allows collected coupons to be retained for printing at a later time.
  • a "PRINT” button 52 causes all collected coupons to be printed, except for those that have been selected for deletion or designated to be saved for later.
  • a "PREVIOUS COUPONS” button 58 and a “NEXT COUPONS” button 60 allow the consumer to navigate among multiple pages of coupons if a quantity of coupons have been collected that exceeds the capacity of the print preview window 50.
  • a "RETURN TO TICKER” button 62 causes the Client Application program to leave the print preview window and return to the ticker window.
  • a "HELP” button 64 causes help information to be displayed within the print preview window.
  • the coupon distribution system of the present invention has the ability to target particular classes of consumers for coupon offers.
  • the Client Application gathers information about the coupon collection habits of the consumer and gradually builds a profile of that consumer. This profile is provided to the data server and is then used to subsequently supply targeted offers to the consumer.
  • a hierarchical data structure is used to collect profile information.
  • Top level or "type" qualifiers include categories such as food, recreation, lifestyle, etc. Additional levels of qualifiers are added within each type. For example, a data structure for profiling a consumer who has collected a coupon for two-liter bottles of Diet Pepsi ® Cola could be as follows:
  • Discounted campaigns can specify the consumer profiles to be targeted.
  • the coupon distributor can specify particular profile qualifiers or Boolean expressions of qualifiers. For example, Coca-Cola could target cola drinkers with the simple qualifier: food.beverage.cola. If Coca- Cola wished to distribute coupons more specifically focused towards individuals who drink diet beverages the following qualifier expressions might be used: food.beverage.diet or lifestyle.diet.beverage.

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Abstract

L'invention concerne une application Internet répartie client/serveur permettant à des sites web tiers (20) d'abriter des contenus plublicitaires ciblés. Un programme d'application client résidant (24) sur un ordinateur d'utilisateur-consommateur (16) communique avec le serveur central (15) de manière à recevoir des contenus publicitaires, en particulier, des offres de coupon (40), avec des paramètres ciblés en fonction du profil de l'utilisateur-consommateur et du contenu du site web tiers (20) visité. L'utilisateur-consommateur peut choisir parmi les offres de coupon (40) présentées dans la fenêtre d'affichage et imprimer les coupons correspondants (40). Chaque coupon (40) est imprimé au moyen d'un code d'identification unique (46). Les coupons (40) sont ensuite convertis par un magasin de vente au détail (26) de la même manière que des coupons conventionnels.
PCT/US2000/040810 1999-09-01 2000-08-31 Systeme de distribution de coupons interactifs WO2001016853A1 (fr)

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AU80374/00A AU8037400A (en) 1999-09-01 2000-08-31 Interactive coupon distribution system

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US38798399A 1999-09-01 1999-09-01
US09/387,983 1999-09-01

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