Classifications

• • G—PHYSICS
  • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
  • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
  • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
  • G09F23/06—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices

Definitions

• This invention relates to an display unit for use with a shopping carry basket It can be particularly useful for displaying advertisements but is not limited to such use and may
• WO 98/12693 includes an advertising support means mounted on the handle of a shopping trolley and extends upwards towards the shopper pushing the trolley Such a mechanism requires a solid heavy construction and is only applicable to a shopping trolley
• shopping carry baskets One standard form is a molded plastic structure with a top opening of 30 cm by 38 cm and a height of 21 cm.
• the side walls and base can include openings so as to minimise the material used in the structure and to assist in forming a pattern of ribs
• Another aim of the invention is to save the shopper time and trouble involved in locating the most commonly sought products of shoppers only requiring less than 12 items.
• Advertisers may also wish to make use of the display to emphasise their product and therefore require the shopper to be directed to their product.
• a display unit for use with a
• shopping carry basket including a display panel for receiving and displaying an
• connection member supporting the display panel and connectable to the carry basket, with the display panel extending externally of the basket such that the carry basket display panel is viewable from above while still allowing a plurality of carry baskets to be nested.
• the display panel can include a base member providing a base for the display of an advertisement or other information or other tool to be placed thereon.
• the display panel can include a base member providing a base for the display of an advertisement or other information or other tool to be placed thereon.
• the cover plate at least is transparent for
• the display panel may also be mounted so as to allow relative movement such as a flip-over baseplate to provide multiple surfaces for holding or displaying information or tools.
• a flip-over baseplate to provide multiple surfaces for holding or displaying information or tools.
• the whole display panel may rotate around the rim of
• the basket or the like to provide a plurality of useable sides.
• connection member can be connectable to an upper portion of a side wall of the
• carry basket may include a rim engaging portion for fitting over and engaging the rim of
• the carry basket to facilitate support of the display panel.
• the rim engaging portion can be sized and shaped to extend the length and partially around the corners of one side of a shopping carry basket such that the interfitting with the entire side rim and the respective two corners of a basket provides a stable torsional
• connection member can include an extension head which extends along the side wall and is attached thereto to retain the display
• Extension head can include protruding ears which interfit into openings of the side wall of the basket to provide a secure fitting of the display unit.
• advertisement display units will be mounted at either end of the shopping carry basket to
• the display units may be mounted on any or all sides of the basket
• the display unit of the invention for use with a shopping carry basket can include at
• the shop direction aid can be a printed location or aisle number of directory or map
• the display unit may have one display panel able to provide
• first and second display panels having a shop direction aid for assisting the user to locate particularly the products identified in the first display panel.
• the first and second display panels allow ready replacement of product details and directional aid.
• the advertisement display unit has a display
• connection member formed by a substantially planar extension head extends from one outer side of the rim of the
• the extension head includes ears which interfit with
• the display unit can have extensions of the rim sized and shaped to extend around and interfit with the corners of the
• the display unit is made integral with the carry
• the display units when mounted on or made integral with the carry basket extend
• the display panels may extend upwardly to this plane at an acute
• Figure 1 is a plan view of a display unit in accordance with a first embodiment of the invention
• Figure 2 is a side inner view of the display unit of Figure 1
• Figure 3 is a sectional view along section A-A of Figure 1
• a display unit 11 for attachment to a carry basket and comprising an elongated rectangular display panel 12 with around its entire
• the rim 35 provides a strength to the display unit 11
• the display panel 12 is formed by a planar base member 22 extending from an inner side of a lower portion of the inverted U-shape rim 35 along its entire perimeter.
• sizing planar cover plate 23 overlies the base member 22 within the confines of the rim 35 and is able to encapsulate an advertisement between the base member 22 and the cover plate 23.
• Other material can be included including store directories, recipes, specials and position
• the upper cover plate 23 has a clear window to
• the base member could in another
• the display unit 11 further includes a connection member 14 extending from one longitudinal side of the display panel.
• the connection member 14 has a combination of a substantially planar extension head 25 extending from an outer part of the inverted U of the
• rim 35 along one longitudinal side, and rim engaging portions 24 formed along the same
• the engaging portions 24 engages along one entire side of the carry basket and around the corresponding end corners of the carry basket rim.
• the extension head 25 extends along the
• connection member 14 is supported by the top rim 24A of the side of the carry basket together with the extension
• extension head 25 are sized, shaped and relatively positioned to the rim engaging
• the protruding ears 26 are in a plane partially inward of the plane of the extension
• the protruding ears 26 must therefore be a critical distance below the upper rim engaging portion 24 corresponding with the vertical distance from the top rim 24 A of the
• the display panel 12 is of a size of 280 mm x 50 mm so that in combination with the thickness of the rim 35 can co-extend with the standard 30

Landscapes

• Physics & Mathematics (AREA)
• General Physics & Mathematics (AREA)
• Engineering & Computer Science (AREA)
• Theoretical Computer Science (AREA)
• Details Of Rigid Or Semi-Rigid Containers (AREA)
• Displays For Variable Information Using Movable Means (AREA)

Priority Applications (4)

Applications Claiming Priority (2)

Publications (1)

Family

ID=3814931

Family Applications (1)

Country Status (5)

Citations (2)

• 1999
  • 1999-05-31 AU AUPQ0733A patent/AUPQ073399A0/en not_active Abandoned
• 2000
  • 2000-05-31 EP EP00938297A patent/EP1200953A4/de not_active Withdrawn
  • 2000-05-31 CA CA002413827A patent/CA2413827A1/en not_active Abandoned
  • 2000-05-31 WO PCT/AU2000/000623 patent/WO2000074028A1/en not_active Application Discontinuation
  • 2000-05-31 NZ NZ516436A patent/NZ516436A/xx unknown

Patent Citations (2)

Non-Patent Citations (1)

Also Published As

Similar Documents

Legal Events