WO2000073916A1 - Procede de publicite reseau, par ecran d'affichage ou de maniere sonore, sur l'ordinateur d'un utilisateur, et support lisible par un ordinateur et destine a ce procede - Google Patents

Procede de publicite reseau, par ecran d'affichage ou de maniere sonore, sur l'ordinateur d'un utilisateur, et support lisible par un ordinateur et destine a ce procede Download PDF

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Publication number
WO2000073916A1
WO2000073916A1 PCT/KR2000/000156 KR0000156W WO0073916A1 WO 2000073916 A1 WO2000073916 A1 WO 2000073916A1 KR 0000156 W KR0000156 W KR 0000156W WO 0073916 A1 WO0073916 A1 WO 0073916A1
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WO
WIPO (PCT)
Prior art keywords
screen
files
user computers
file
sound files
Prior art date
Application number
PCT/KR2000/000156
Other languages
English (en)
Inventor
Eul Sup Bae
Original Assignee
Adgator.Com Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Adgator.Com Co., Ltd. filed Critical Adgator.Com Co., Ltd.
Priority to AU29454/00A priority Critical patent/AU2945400A/en
Publication of WO2000073916A1 publication Critical patent/WO2000073916A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F15/00—Digital computers in general; Data processing equipment in general
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/4401—Bootstrapping
    • G06F9/4406—Loading of operating system
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00—Arrangements for software engineering
    • G06F8/60—Software deployment
    • G06F8/65—Updates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to providing advertisements over a network, and more particularly, to a method of advertising through a display screen or sounds on user computers over a network, and a computer readable medium therefor.
  • Computer users are greeted with boot and shutdown screens whenever he/she turns a computer on and off, or a background screen when a particular program is not started yet, or a screen saver when use of the computer is suspended or idle for a while.
  • the user can change a preexisting screen by choosing a screen designated by the manufacturer of the operating system, although there is a small choice of screens.
  • the user can create new screens to display on his monitor. However, taking such additional steps is inconvenient.
  • PCs personal computers
  • advertisements through the Internet, such as a "banner” or “adcon” ads, has been proliferated.
  • a problem with the existing advertising technique is in its very limited advertising effect, because its advertising effect cannot be expected until users access a particular site through the Internet. Accordingly, there is a need for continuous transmission (pushing) of screen or sound files with ads to users through a network, which allows application of user computers as effective advertising media.
  • An objective of the present invention is to provide a method of providing advertisements (ads) to users through a display screen or sounds on user computers, in which screen or sound files with ads are continuously pushed through a network to user computers, and preexisting screen or sound files in user computers are changed by files downloaded from the server computer.
  • Another objective of the present invention is to provide a computer readable medium for storing the advertising method.
  • the first object is achieved by the method of advertising through a display screen or sounds on user computers connected to a server computer through a network according to the present invention, the method comprising: (a) creating a program capable of automatically changing at least one screen file for the boot and shutdown screens, a background screen and a screen saver or a sound file running at the time an operating system of a user computer is booted or shutdown, the screen and sound files preexisting in user computers, with at least one screen or sound files with advertisements (ads) transmitted from the server computer, and storing the created program in a memory of the server system; (b) downloading the program through the network to user computers; (c) creating at least one ad file with images and/or sounds in response to a request by advertisers; (d) creating screen files with the ad file for the boot screen, shutdown screen, background screen or screen saver, or sound files with the ad file, the sound files running at the time the operating system of the user computer is booted or shutdown; and (e) receiving information about screen or sound files
  • the second object is achieved by the computer readable medium having embodied thereon a computer program for advertising through a display screen or sounds on user computers connected to a server computer through a network, wherein the advertising through the network comprises the steps of: (a) creating a program capable of automatically changing at least one screen file for the boot and shutdown screens, a background screen and a screen saver or a sound file running at the time an operating system of a user computer is booted or shutdown, the screen and sound files preexisting in user computers, with at least one screen or sound files with advertisements (ads) transmitted from the server computer, and storing the created program in a memory of the server system; (b) downloading the program through the network to user computers; (c) creating at least one ad file with images and/or sounds in response to a request by advertisers; (d) creating screen files with the ad file for the boot screen, shutdown screen, background screen or screen saver, or sound files with the ad file, the sound files running at the time the operating system of the user computer is boote
  • FIGS. 1 A through 1 C illustrate examples of existing screen displays of personal computers
  • FIG. 2 illustrates the configuration of a computer network system to which the present invention is applied
  • FIG. 3 is a flowchart illustrating a method of advertising through a display screen or sounds on user computers over a network according to the present invention
  • FIGS. 4A through 4D illustrate examples of downloaded screen files with advertisements (ads), or new versions thereof displayed on a monitor with ads pushed from a server computer; and
  • FIG. 5 is a flowchart illustrating the operation of the adcom program for automatically changing preexisting display screens on a user computer using screen or sound files with ads.
  • FIG. 2 shows the configuration of a computer network system to which the present invention is applied.
  • a server computer 14 is a computer installed at a company providing advertisement through a display screen or sounds on user computers according to the present invention
  • a user computer 10 is a computer of one who is continuously provided with screen or sound files containing advertisements (ads) by using a predetermined program downloaded from the server computer 14.
  • the server computer 14 and the user computers 10 are connected to each other through a network 12.
  • the server computer 14 stores in its memory a program (hereinafter, referred to as adcom program) which allows the user computers 10 to automatically change at least one screen file for the boot and shutdown screens, a background screen and a screen saver which have preexisted therein or a sound file which is run at the time of initiating or terminating the operation of computers, with at least one screen or sound files with ads downloaded from the server computer 14.
  • the server computer 14 downloads the adcom program through the network 12 to the user computer 10.
  • the adcom program is executed in user computers 10 to automatically change a preexisting screen or sound files of user computers 10 into a screen or sound files pushed from the server computer 14.
  • the server computer 14 may be implemented through a web site on a network such as the Internet.
  • FIG. 3 is a flowchart illustrating an advertising method according to the present invention through a display screen or sounds on user computers over a network. For the convenience of explanation, it is assumed that the server computer 14 is connected through a leased-line to user
  • the server computer 14 creates and stores in its memory (not shown) an adcom program for automatically changing preexisting screen or sound files of user computers 10 into other screen or sound files which may be downloaded from the server computer 14 (Step 302).
  • the server computer 14 also stores information about advertisers in its database (Step 304).
  • the advertiser's information includes names (or names of companies) of advertisers and target category information associated with target population who will be served with ads.
  • the target category information can be grouped into, for example, male middle and high school students, female middle and high school students, male adults and female adults, or in greater detail into workers in their thirties or housewives in their forties.
  • the server computer 14 creates ad files containing ads requested by advertisers (Step 306).
  • the ad files refer to images or sounds with ads to be incorporated into screen or sound files, respectively, which will be downloaded to user computers.
  • the ad image commonly will be the trademark or logos of advertisers.
  • the size of an ad image is determined based on advertising charges. For example, an ad image can be created to take up the whole screen exclusively for one advertiser, or divided to accommodate several advertisers.
  • the server computer 14 creates screen or sound files with ad files, and stores the ad screen or sound files in its memory by target category (Step 308), which enables selective transmission of the ad screen or sound files on a target basis.
  • the server computer 14 downloads the adcom program created in Step
  • the adcom program can be provided for free to any user computer regardless of it being registered for membership. However, it is preferable to provide registered users benefits such as an ad receiving fee proportional to the number of times each ad screen has been served to user computers or the period of time an ad is received. Also, personal information of users, including name, age, occupation and the field a user has an interest in, which is recorded at the time of registration for membership, can be used for prospective advertisers as useful target information.
  • the server computer 14 receives information on screen or sound files users desire to be served with, and the target category information from user computers 10 through the network 12 (Step 312).
  • User computers 10 run the adcom program downloaded from the server computer 14 to choose ad screen or sound files users want to receive, and the target category information.
  • the selected information is transmitted to the server computer 14 with the adcom program.
  • a plurality of target categories may be selected by users.
  • the server computer 14 downloads all the ad screen or sound files associated with the selected target categories.
  • a user can personally select the target categories or the server computer 14 can download ad files to users based on the personal information of users, which has been stored in the server computer 14 during registration of membership.
  • the server computer 14 pushes the ad screen or sound files, which are stored in its memory by target category, to user computers 10 (Step 314).
  • the server computer 14 receives the identification (ID) number of users (for registered members), frequency information for how many times ad screens have been served to user computers, or the duration of ad receipt.
  • ID identification
  • the number of times each ad screen has been served is counted each time the user computers 10 are turned on or off.
  • the frequency information for ad screen or the ad receiving time is cumulatively stored for each user (Step 318) so as to pay users who receive ad files an ad receiving fee periodically, for example, once every two weeks or once a month, in proportion to the frequency or the duration of ad receipt.
  • a determination of whether the server computer 14 has at least one new version of ad files is made (Step 320).
  • the new version of ad files refers to the ad files created in response to request of advertisers for updating. If the server computer 14 has no a new version of ad files, a series of advertising procedures are terminated. Meanwhile, if there is at least one new ad version, the server computer 14 creates new screen or sound files based on the s updated ad files (Step 322).
  • the server computer 14 receives information about the existing screen or sounds files, which the user computers 10 store therein, from the user computer 10 in units of a predetermined period of time (Step 324).
  • the adcom program installed in user computers 10 transmits such information to the o server computer 14 each time it runs, and the server computer 14 receives the current file information of user computers 10.
  • the ad screen or sound files of the server computer 14 are compared with the existing screen or sound files of the user computer 10 to determine whether there is a need to update the screen or sound files of the user s computers 10 with a new version (Step 326). If the server computer 14 has a new version, the server computer 10 pushes only the new version of files to user computers 10 (Step 328).
  • the point in time at which screen files of user computers 10 are updated with new ones may differ for the boot or shutdown screen, a background screen or a screen saver. For example, if there is a
  • the server computer 10 can selectively push only the new file version of the screen saver to user computers 10.
  • FIGS. 4A through 4D illustrate examples of screen files with ads
  • FIG. 4A depicts an example of the boot screen pushed from the server computer.
  • the boot screen with ads created at the request of an advertiser which is served to a user who desires to be served, appears on the monitor of the advertiser
  • FIG. 4B shows an example of the shutdown screen with ads pushed from the server computer 14, which appears on the monitor of the user computer each time the user turns his/her computer off.
  • the adcom program downloaded from the server computer 14 to user computers 10 automatically changes the preexisting the screen or sound files of users into the ad screen or sound files pushed from the server computer 14. The operation of the adcom program will now be described with reference to FIG. 5.
  • the current mode is changed into the default mode (Step 506).
  • the current boot screen is changed into the pushed screen file for the boot or shutdown screen, for example, into logo.sys
  • Step 508 Unless a new version of files for the boot or shutdown screen is downloaded, the changed ad screen continues to be shown each time the user computers 10 are turned on or off.
  • Step 504 If it is determined in Step 504 that the default mode is set, the process moves to Step 508, not via Step 506.
  • the current background screen is changed with the file pushed by using a predetermined function or by correcting the appropriate Windows ® 95/98 registry entries (Step 510).
  • the function of SystemParameterlnfo in WINDOWS API can be used to change the image file of the preexisting background screen into the pushed background screen with ads.
  • an appropriate item under the path HKEY_CURRENT_USER ⁇ control panel ⁇ desktop of Windows ® 95/98 registry entries may be corrected to reflect the change in the background screen.
  • SYSTEM.INI in the window directory is changed into the pushed .scr file for the screen saver (Step 512). If the screen saver is in the inactive state, the item ScreenSaveActive under the path HKEY_CURRENT_USER ⁇ control panel ⁇ desktop is set to 1. Also, if the period of time from when the system is idle to the time the screen saver is activated, which is also referred to as "wait time", is not set, the item ScreenSaveTimeout under the same path is set to default. In the case where a sound file with ads is pushed from the server computer 14, the current sound file is changed into the pushed sound file
  • Step 514 the value of .current of the item SystemStart under the path HKEY_CURRENT_USER ⁇ AppEvents ⁇ Schemes ⁇ Apps ⁇ . Default is changed to reflect the change of the sound file.
  • the invention may be embodied in a general purpose digital computer by running a program from a computer usable medium, including but not limited to storage media such as magnetic storage media (e.g., ROM's, floppy disks, hard disks, etc.), optically readable media (e.g., CD-ROMs, DVDs, etc.) and carrier waves (e.g., transmissions over the Internet).
  • a computer usable medium including but not limited to storage media such as magnetic storage media (e.g., ROM's, floppy disks, hard disks, etc.), optically readable media (e.g., CD-ROMs, DVDs, etc.) and carrier waves (e.g., transmissions over the Internet).
  • the present invention may be embodied as a computer usable medium having a computer readable program code unit embodied therein for providing advertisements over a network.
  • the computer readable medium can be separated and stored in the server computer and user computers connected through a network and the computer readable program codes stored therein
  • the server system continues to pushing screen or sound files with ads through a network to user computers, and the preexisting screen or sound files of user computers can be changed with the pushed files with ads.
  • the present invention has the following advantages. First, using user computers as advertising media provides an enhanced advertising effect to advertisers. Especially, once files with ads are pushed to user computers, the ads can be continuously served to users through the monitor or speaker of users without requiring connection to a network. Considerable advertising effect is expected in terms of the present propagation rate of PCs.
  • an advertisement receiving fee can be paid in lieu of receiving ads.
  • the server computer can transmit to users screen or sound files with ads by "pushing" without disturbing the tasks performed by the user of the computer.
  • the present invention can be applied to advertising systems over the Internet using a push server.

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Abstract

L'invention concerne un procédé de publicité sur un réseau, par le biais d'un écran d'affichage ou de manière sonore, sur des ordinateurs d'utilisateurs, ainsi qu'un support lisible par un ordinateur et destiné à ce procédé. Ce procédé de publicité comprend les étapes suivantes consistant: (a) à créer un programme capable de changer automatiquement au moins un fichier d'écran destiné aux écrans de début et d'arrêt, un écran d'arrière-plan et un économiseur d'écran, ou un fichier audio fonctionnant en même temps que le système de commande d'un ordinateur utilisateur est démarré ou fermé, les fichiers écran et audio existant préalablement dans des ordinateurs d'utilisateurs, au moins un fichier d'écran ou audio comportant de la publicité étant émis à partir du serveur, et à conserver le programme créé dans une mémoire du système serveur, (b) à télécharger vers les ordinateurs d'utilisateurs le programme par l'intermédiaire du réseau, (c) à créer au moins un fichier publicitaire comprenant des images et/ou des sons en réponse à une demande faite par des publicitaires, (d) à créer des fichiers d'écran qui comprennent le fichier publicitaire et sont destinés à l'écran de début, à l'écran d'arrêt, à l'écran d'arrière-plan ou à l'économiseur d'écran, ou des fichiers audio qui comprennent le fichier publicitaire et fonctionnent en même temps qu'est démarré ou arrêté le système de commande de l'ordinateur utilisateur, et (e) à recevoir, à partir des ordinateurs d'utilisateurs, des informations relatives aux fichiers d'écran ou audio et comprenant des publicités requises par un utilisateur, puis en fonction des informations reçues, à introduire dans des ordinateurs d'utilisateurs au moins ce fichier d'écran ou audio comportant les fichiers publicitaires créés dans l'étape (d). En ce qui concerne les utilisateurs, il est possible qu'ils payent, pour les publicités reçues, un tarif de réception de publicités, un impact publicitaire considérable étant attendu par suite de la rapide croissance actuelle du parc des ordinateurs personnels.
PCT/KR2000/000156 1999-05-28 2000-02-28 Procede de publicite reseau, par ecran d'affichage ou de maniere sonore, sur l'ordinateur d'un utilisateur, et support lisible par un ordinateur et destine a ce procede WO2000073916A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU29454/00A AU2945400A (en) 1999-05-28 2000-02-28 Advertising method through display screen or sound on user computer over network and computer readable medium therefor

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1999/19451 1999-05-28
KR1019990019451A KR100294511B1 (ko) 1999-05-28 1999-05-28 네트워크상에서 컴퓨터 화면 또는 사운드를 이용한 정보 및 광고 제공 방법 및 시스템

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WO2000073916A1 true WO2000073916A1 (fr) 2000-12-07

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JP (1) JP2000353147A (fr)
KR (1) KR100294511B1 (fr)
CN (1) CN1275740A (fr)
AU (1) AU2945400A (fr)
WO (1) WO2000073916A1 (fr)

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KR100294511B1 (ko) 2001-07-12
AU2945400A (en) 2000-12-18
KR19990073129A (ko) 1999-10-05
CN1275740A (zh) 2000-12-06

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