WO2000065503A1 - Appareil electronique et son procede de distribution - Google Patents

Appareil electronique et son procede de distribution Download PDF

Info

Publication number
WO2000065503A1
WO2000065503A1 PCT/US2000/010372 US0010372W WO0065503A1 WO 2000065503 A1 WO2000065503 A1 WO 2000065503A1 US 0010372 W US0010372 W US 0010372W WO 0065503 A1 WO0065503 A1 WO 0065503A1
Authority
WO
WIPO (PCT)
Prior art keywords
electronic device
visual display
advertisement
advertisements
appear
Prior art date
Application number
PCT/US2000/010372
Other languages
English (en)
Inventor
Joshua R. Slavitt
Original Assignee
Slavitt Joshua R
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Slavitt Joshua R filed Critical Slavitt Joshua R
Priority to AU46461/00A priority Critical patent/AU4646100A/en
Publication of WO2000065503A1 publication Critical patent/WO2000065503A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an electronic device having a visual display which is capable of temporarily displaying a series of advertisements thereon, and a method of distributing same at nominal cost to the recipient thereof. More specifically, the present invention is directed to an electronic device having a visual display and a method of distributing same wherein the electronic device comprises a memory storing one or more advertisements which are configured so that a different one of the plurality of advertisements temporarily appears on substantially the entire visual display of the device.
  • Prior art electronic devices have employed visual displays for the purpose of displaying information directly associated with the function of electronic devices.
  • the visual displays of electronic organizers and personal digital assistants are used for the display of information which has been inputted or stored by the user, such as for example, telephone numbers, addresses, appointments, memos, etc., or which has been transmitted thereto from another device.
  • the visual displays of other electronic devices such as cellular telephones and pagers, are similarly used for the display of telephone numbers and other information which has been inputted or stored by the user or which has been transmitted thereto.
  • visual displays of such electronic devices display information other than that which has been inputted or stored in or transmitted to the device incident to the operation of the device, such information has been strictly limited to the use of the manufacturer's trademark for its source indicating purpose.
  • the dimensions of the visual display is limited. As a result, the maximization of the portion of the visual display usable for the display of inputted, stored or transmitted information is highly desirable. By the same token, the use of portions of the visual display for purposes other than the display of such information incident to the operation of the device detracts from the usefulness of the visual display.
  • One aspect of the present invention is directed to an electronic device having a visual display which is capable of temporarily displaying an advertisement on the entirety of the visual display. So configured, the electronic device can accommodate one or more advertisements which utilize substantially the entirety of the visual display but, because of the ability to clear the advertisement from the display, renders the entire display otherwise useable for the display of information incident to the operation of the device. While it is contemplated that the advertisement may be loaded in the device such that it temporarily appears on the visual display of the device at any time during the operation of the device, it is preferred that the advertisement is loaded in the device such that it must be displayed each time the device is activated and prior to any further operation of the device.
  • the plurality of advertisements is displayed in sequence such that each time the device is activated a different one of the series of advertisements is displayed.
  • the benefits of using the electronic device of the present invention is realized at a significant cost savings as the revenue generated by the sale of advertising space on the device subsidizes the user's cost.
  • the user of the device is required to view the advertisement each time it appears on the display and thus gains the benefits derived from such advertising exposure.
  • the advertisement temporarily utilize substantially the entirety of the display, the size and resulting impact of the advertisement is maximized without diminishing the usable portion of the display during prior or subsequent operation thereof.
  • Another aspect of the present invention is directed to a method of distributing an electronic device having a visual display at a nominal cost to a recipient thereof comprising the steps of configuring the electronic device to have an advertisement temporarily appear on substantially all of the visual display and selling advertising space entitling the advertiser to the right to have the advertisement temporarily appear on substantially all of the visual display of the device.
  • the method of the present invention permits the recipient to gain the benefits offered by the electronic device at substantial savings to the recipient while, at the same time, conferring upon the advertiser the benefits of having its advertisement repeatedly viewed by the user of the device.
  • the advertisement may be loaded in the device such that it temporarily appears on the visual display of the device at any time during the operation of the device
  • the configuring step comprises configuring the electronic device in such a manner that the advertisement must be viewed upon activation of the device. If more than one advertisement is installed in the device, it is preferred that the plurality of advertisements is displayed in sequence such that each time the unit is activated a different one of the series of advertisements is displayed.
  • the electronic device of the present invention can comprise any of the various types of consumer electronic devices sold which employ a visual display. Examples of such electronic devices include, but are not limited to, electronic organizers, PDAs, cellular telephones, pagers and the like. It will be understood that the term electronic device, as used herein, is not limited to the aforementioned devices, but all such electronic devices presently sold or which will be sold in the future which have a visual display feature are considered to be within the scope of the present invention.
  • the preferred electronic devices of the present invention are electronic organizers, PDAs, cellular telephones and pagers.
  • the electronic device be configured such that the advertisement is installed in such a manner that the device cannot be activated without the advertisement temporarily appearing on substantially all of the visual display. While this can be accomplished in a number of ways, all of which are considered within the scope of the present invention, it is preferred that the advertisement be installed in the electronic device as a part of the activation sequence so that the activation of the device triggers the display of an advertisement.
  • the advertisement preferably appears on substantially all of the display for either a predetermined period of time, such as for example, from about 1 to about 10 seconds, or until the user further operates the device.
  • a predetermined period of time such as for example, from about 1 to about 10 seconds, or until the user further operates the device.
  • the advertisement appearing on the display may be the only advertisement installed in the device or one of a plurality of advertisements. If a plurality of advertisements are installed in the device, it is important to the present invention that the device be so configured that the advertisements appear sequentially. While more than one advertisement may appear sequentially on the display upon a single activation of the device, it is preferred that only one advertisement appear upon each such activation of the device. It is contemplated that the sequence of advertisements may be arranged in any order, that is, randomly or in a particular preselected order. Preferably, however, if a series of advertisements are installed in the device, they will appear in a repeating sequence whereby each one of the complete series is displayed once before the sequence is repeated. In those embodiments in which a plurality of advertisements are installed in a device in which advertisements appear periodically, it will be preferred that different advertisements be displayed sequentially.
  • the advertisements may be installed in the electronic device of the present invention in a number of ways all of which are considered within the scope of the invention.
  • advertisements may be installed in such devices remotely via such electromagnetic signals.
  • the advertisements may preferably be installed directly in the memory of the devices during the manufacture thereof or subsequently thereto but prior to distribution to the recipient.
  • the advertisements are installed in the electronic device in a portion of the permanent memory of the electronic device prior to distribution to the recipient or, if the electronic device is capable of being linked to other devices, such as a computer, loaded from the linked device to the electronic device to reside in a portion of the permanent or nonpermanent memory of the electronic device subsequent to distribution to the user. While in certain embodiments the installation of advertisements in the permanent memory of the electronic device is preferred, in those devices which are capable of being linked to other devices and which are capable of having information deleted therefrom either by removal of the power source or by other actions of the user, the installation of advertisements by means of linking software may be desirable.
  • the method of the present invention is directed to distributing an electronic device having a visual display at a nominal cost to a consumer.
  • the method of the present invention comprises the steps of configuring the electronic device to have an advertisement temporarily appear on substantially all of the visual display of the device, and selling advertising space to an advertiser entitling the advertiser to the right to have the advertisement temporarily appear on substantially all of the visual display of the device.
  • the advertiser underwrites the cost of the device.
  • the recipient thereof receives the device which is configured to have advertisements temporarily appear on the visual display of the device during its operation.
  • the configuring step of the method of the present invention may be accomplished in any of a number of ways all of which are considered to be within the scope of the invention.
  • the configuring step involves configuring the electronic device such that the advertisement is installed so that the device cannot be activated without the advertisement temporarily appearing on substantially all of the visual display.
  • the configuring step comprise installing the advertisement in the electronic device as a part of the activation sequence so that the activation of the device triggers the display of an advertisement.
  • the advertisement preferably appears on substantially all of the display for either a predetermined period of time, such as for example, from about 1 to about 10 seconds, or until the user further operates the device.
  • the configuration step will result in the advertisement appearing only once upon activation of the device and not reappearing prior to the unit being reactivated at a later time. In other embodiments, the configuration step will result in an advertisement periodically appearing during the operation of the device at predetermined intervals.
  • the configuration step will comprise configuring the electronic device to display a single advertisement on the visual display of the device, while in other embodiments, the configuration step will comprise configuring the electronic device to display a plurality of advertisements. If a plurality of advertisements are installed in the device, it is important to the present invention that the device be so configured that the advertisements appear sequentially. While more than one advertisement may appear sequentially on the display upon a single activation of the device, it is preferred that only one advertisement appear upon each such activation of the device. It is contemplated that the sequence of advertisements may be arranged in any order, that is, randomly or in a particular preselected order.
  • a series of advertisements are installed in the device, they will appear in a repeating sequence whereby each one of the complete series is displayed once before the sequence is repeated.
  • a plurality of advertisements are installed in a device in which advertisements appear periodically, it will be preferred that different advertisements be displayed sequentially.
  • electronic devices which are capable of receiving data signals transmitted via the electromagnetic spectrum (i.e., infrared, radio, microwave, etc. frequencies), such as for example cellular telephones and pagers, will be configured such that advertisements may be installed in such devices remotely via such electromagnetic signals.
  • the configuration step will comprise having advertisements installed directly in the memory of the devices during the manufacture thereof or subsequently thereto but prior to distribution to the recipient.
  • the configuration step will comprise having advertisements installed in the electronic device in a portion of the permanent memory of the electronic device prior to distribution to the recipient or, if the electronic device is capable of being linked to other devices, such as a computer, loaded from the linked device to the electronic device to reside in a portion of the permanent or nonpermanent memory of the electronic device subsequent to distribution to the user.
  • the installation of advertisements in the permanent memory of the electronic device is preferred, in those devices which are capable of being linked to other devices and which are capable of having information deleted therefrom either by removal of the power source or by other actions of the user, the installation of advertisements by means of linking software may be desirable.
  • the selling step comprises selling advertising space to an advertiser entitling the advertiser to the right to have an advertisement temporarily appear on substantially all of the visual display of the electronic device.
  • advertising space means a portion the memory of the electronic device in which the advertisement is located such that the advertisement is capable of appearing temporarily on the visual display of the device upon the operation thereof.
  • This step of the method of the present invention may be accomplished in any number of ways all of which are considered within the scope of the invention. While the number of advertising spaces sold in this step of the method of the present invention may be unlimited, it is preferred that in certain embodiments the number of advertising spaces sold be limited to 1 to about 20 spaces. By so limiting the number of advertising spaces sold, the value to each individual advertiser may be enhanced as its advertisement is displayed more frequently than if a greater number of advertising spaces were sold.
  • the advertising spaces sold in this step of the method of the present invention may comprise a single set of advertisements which is subsequently loaded in the electronic device.
  • the advertising spaces sold in this step may comprise a plurality of sets of advertisements.
  • a first set of advertisements will be installed in the device prior to its distribution and subsequent sets of advertisements will be installed at a later time.
  • the electronic device employed in the method of the present invention can comprise any of the various types of consumer electronic devices sold which employ a visual display. Examples of such electronic devices include, but are not limited to, electronic organizers, PDAs, cellular telephones, pagers and the like.
  • the preferred electronic devices used in the method of the present invention are electronic organizers, PDAs, cellular telephones and pagers.
  • the actual structures utilized to accomplish the method of the present invention are known and are not claimed as a part of the invention.
  • the distributing step employed in the method of the present invention may comprise any of a number of conventional means of distribution all of which are contemplated to be within the scope of the present invention. Examples of preferred distribution steps include U.S. mail delivery, private courier delivery, hand delivery or other known means by which goods are distributed. The particular means of accomplishing the distribution of the electronic devices is not important to the present invention.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Controls And Circuits For Display Device (AREA)

Abstract

L'invention concerne un appareil électronique pourvu d'un dispositif de visualisation permettant d'afficher momentanément une publicité sur la totalité du dispositif de visualisation, et un procédé de distribution d'un appareil électronique pourvu d'un dispositif de visualisation à un coût nominal vers un destinataire. Ce procédé consiste à configurer l'appareil électronique pour qu'une publicité apparaisse momentanément sur la quasi-totalité du dispositif de visualisation, à vendre un espace publicitaire en octroyant à l'annonceur le droit de faire apparaître momentanément une publicité sur la quasi-totalité du dispositif d'affichage de l'appareil, et à distribuer l'appareil vers un destinataire.
PCT/US2000/010372 1999-04-22 2000-04-14 Appareil electronique et son procede de distribution WO2000065503A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU46461/00A AU4646100A (en) 1999-04-22 2000-04-14 Electronic device and method of distributing same

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US29651599A 1999-04-22 1999-04-22
US09/296,515 1999-04-22

Publications (1)

Publication Number Publication Date
WO2000065503A1 true WO2000065503A1 (fr) 2000-11-02

Family

ID=23142333

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/010372 WO2000065503A1 (fr) 1999-04-22 2000-04-14 Appareil electronique et son procede de distribution

Country Status (2)

Country Link
AU (1) AU4646100A (fr)
WO (1) WO2000065503A1 (fr)

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5889852A (en) * 1997-02-10 1999-03-30 Nokia Mobile Phones Limited Photo screen scroll graphic user interface

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5889852A (en) * 1997-02-10 1999-03-30 Nokia Mobile Phones Limited Photo screen scroll graphic user interface

Non-Patent Citations (9)

* Cited by examiner, † Cited by third party
Title
"The free PC", INSIDE BUSINESS,, 17 February 1999 (1999-02-17), XP002930694 *
"Web entrepreneur to give away PCs, Make money on ads", REUTERS NEWSWIRE,, 8 February 1999 (1999-02-08), XP002930693 *
COMPUTING CANADA,, vol. 25, no. 8, 26 February 1999 (1999-02-26), pages 13 *
DATABASE DIALOG, MCMURCHIE LAURA LYNE.: "Break on way for IT managers" *
DATABASE DIALOG, WHITE MICHAEL.: "Compaqs exchanged for consumer information" *
LEVY STEVEN.: "Free PCs...for a price", NEWSWEEK,, 22 February 1999 (1999-02-22), XP002930691 *
MARKETING NEWS,, vol. 33, no. 6, 15 March 1999 (1999-03-15), pages 9 *
POLETTI THERESE.: "There is such a thing as a free-PC", REUTERS NEWSWIRE,, 8 February 1999 (1999-02-08), XP002930692 *
SPRING TOM.: "Free PCs, but not a free lunch", PC WORLD ONLINE,, 10 February 1999 (1999-02-10), XP002930690 *

Also Published As

Publication number Publication date
AU4646100A (en) 2000-11-10

Similar Documents

Publication Publication Date Title
US8000749B1 (en) Access and use of ad content loaded onto wireless telephones
WO2000065518A8 (fr) Systeme et procede de vente d'espace publicitaire sur des panneaux electroniques a travers internet
US20060122905A1 (en) Wireless system for recording, transmitting and receiving messages on a consumer accessible receiver
EP1132829A3 (fr) Système et méthode d'affichage de contenu d'un livre électronique
EP0997827A4 (fr) Systeme servant a produire des informations
KR20000012690A (ko) 인터넷을 이용한 경품 및 광고 웹사이트 및 그 운영방법
US6853979B1 (en) Method for marketing goods and services
EP0973112A3 (fr) Système et méthode pour la gestion d'informations de prix compétitifs
WO2001052159A1 (fr) Systemes et procedes relatifs a des cartes polyvalentes
EP1041501A3 (fr) Système pour le commerce électronique
CN110543501A (zh) 基于区块链的广告数据存证方法及装置
US20070233662A1 (en) System and method for advertising goods and services using a short identifying code
US20060207129A1 (en) Business card and advertising kiosk
WO2000065503A1 (fr) Appareil electronique et son procede de distribution
WO2000063791A1 (fr) Systeme publicitaire et procede utilisant un economiseur d'ecran
EP1351204A4 (fr) Procede permettant d'offrir un service publicitaire
US20050203795A1 (en) Method for providing discounted media placement and marketing services to a plurality of advertisers
US20040034560A1 (en) Method of doing business and associated apparatus
WO2001027830A1 (fr) Systeme d'information et de divertissement multimedia pouvant etre configure a distance pourvu de coupons de reduction electroniques
JP2003256706A (ja) プロモーション支援装置及びプロモーション支援プログラム
KR20190027191A (ko) 식별코드 기반의 광고 방법
EP0984376A3 (fr) Système de vérification d'informations promotionelles sur des étiquettes électroniques
JP2002073449A (ja) 買物支援用コード変換携帯電話システム
KR100368330B1 (ko) 인터넷 상의 광고용 정보 처리 방법 및 그 시스템
JP2004094449A (ja) 会員カード管理システムおよび会員カード管理方法

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A1

Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A1

Designated state(s): GH GM KE LS MW SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
121 Ep: the epo has been informed by wipo that ep was designated in this application
REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

122 Ep: pct application non-entry in european phase
NENP Non-entry into the national phase

Ref country code: JP