WO2000033226A1 - Smart scripting call centers - Google Patents
Smart scripting call centers Download PDFInfo
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- WO2000033226A1 WO2000033226A1 PCT/US1999/028415 US9928415W WO0033226A1 WO 2000033226 A1 WO2000033226 A1 WO 2000033226A1 US 9928415 W US9928415 W US 9928415W WO 0033226 A1 WO0033226 A1 WO 0033226A1
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- WIPO (PCT)
- Prior art keywords
- script
- question
- questions
- database
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/50—Centralised arrangements for answering calls; Centralised arrangements for recording messages for absent or busy subscribers ; Centralised arrangements for recording messages
- H04M3/51—Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing
- H04M3/5166—Centralised call answering arrangements requiring operator intervention, e.g. call or contact centers for telemarketing in combination with interactive voice response systems or voice portals, e.g. as front-ends
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0633—Workflow analysis
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/01—Customer relationship services
- G06Q30/015—Providing customer assistance, e.g. assisting a customer within a business location or via helpdesk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2203/00—Aspects of automatic or semi-automatic exchanges
- H04M2203/35—Aspects of automatic or semi-automatic exchanges related to information services provided via a voice call
- H04M2203/355—Interactive dialogue design tools, features or methods
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10S707/00—Data processing: database and file management or data structures
- Y10S707/99931—Database or file accessing
- Y10S707/99933—Query processing, i.e. searching
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10S707/00—Data processing: database and file management or data structures
- Y10S707/99931—Database or file accessing
- Y10S707/99933—Query processing, i.e. searching
- Y10S707/99934—Query formulation, input preparation, or translation
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
- Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y10S707/00—Data processing: database and file management or data structures
- Y10S707/99941—Database schema or data structure
- Y10S707/99943—Generating database or data structure, e.g. via user interface
Definitions
- This invention relates to scripting, including methods of scripting, systems for scripting, and user friendly methods, systems, products, and tools for configuring, reconfiguring, customizing, and enhancing the scripts.
- This invention particularly relates to end-user (call center or marketing representative) customization and modification of the script contents and/or logic.
- Scripting is used for call centers, customer support centers and technical support centers to empower customer service representatives and telesales and telemarketing professionals.
- Scripts are interactive tools that guide a user, as a telemarketer, a sales person, or a technical support technician through a telephone or in-person/point of sale/point of service interaction with a customer.
- Scripts are characterized by branching from a question to particular subsequent questions, or to an associated database, as a function of the customer's answer to a previous question or an output of an associated database, thereby automatically guiding the user- customer dialog while enforcing workflow and the business process.
- Scripts are used in a variety of different scenarios from sales to service in the financial, telecommunications, insurance, and retailing industries, among others. Scripts can be used to gather information, disseminate information, create new customers, take orders, etc. Third party outsourced vendors rely heavily on scripts to guide users through a variety of different work flows on different products. Vendors use scripts as a way to ensure that product will be sold and services provided in the manner their customers desire; that is, a manufacturer may contract out its "Help Desk" or "Telemarketing" functions to a vendor, and will therefore find it desirable to provide scripts to enable the vendor to respond to service requests or sales opportunities.
- Scripts generally require a certain amount of customization and configuration, for example, to the user's business or business process, and to changes in the metadata and metastructure of any underlying or associated databases.
- script customization, configuration, and reconfiguration has required a substantial amount of code rewriting and revision, or a substantial amount of software overhead to support a very limited amount of mainly cosmetic customization features.
- a system, and method where the underlying software structure is readily configurable and reconfigurable by the user, and utilizes reusable objects (including routines, subroutines, and functions) having data, public functions and variables accessible to the end users, private functions and variables not generally accessible tn end users, and where the product, system, and method can be configured, reconfigured, modified and/or personalized through derived classes or functions that call the public functions of these objects, reusing them and inheriting their properties as in object oriented programming and/or through function and subroutine calls and passing variables as in convention programming.
- reusable objects including routines, subroutines, and functions
- the invention disclosed herein provides a system for facilitating interaction between a customer and a service provider.
- the system is configurable and with a set of reusable components, as either reusable objects, data, public functions, and private functions, or routines, subroutines, and functions with global variables and local variables.
- the public functions, routines, and subroutines, which are callable by an end user, can be accessed through derived classes of objects or calls.
- the system also includes a script and an associated database.
- the script has a hierarchical set of structured pages, with at least one of the pages having a structured set of questions. At least one of the questions has responses that causes the system to either i)link to an associated database, or ii) link to another question in the script.
- the link may be a query, or the output of the database serving as a link to another question in the script. Where link is input to our output of the database, the data is data related to the interaction.
- the link When the link is a link to another question in the script, the link may be to a question in the same page or a link to another question in another page in the script.
- a system which may include one or more computers, with computer program code, running on one or more computers, for facilitating interaction between a customer and a service provider.
- the code is made up of reusable elements such as the objects, functions, and variables of object oriented programming, or the functions, routines, subroutines, global variables, and local variables, and calls of conventional programming paradigms.
- the computer program code includes a script and an associated database, and causes the system to a) present a question to a user, b) receive a response from the user, and c) branch to link to either i) the associated database, or ii) to another question, both in response to the user's response to the question.
- the computer program code can cause a query of the associated database, and, as a result of the query, cause the database to output a link to another question in the script, or to cause the database to output data related to the interaction.
- the computer program code cause a link to another question which is in another page in the script.
- the computer program code contains base objects containing data, public functions, and private functions, and the computer program code is configured to utilize additional classes of objects inheriting properties of said base objects.
- the program code contains, functions, routines, and subroutines, and calls, which use global variables to call the functions, routines, and subroutines.
- a further aspect of our invention is a method of configuring software adapted for facilitating interaction between a customer and a service provider utilizing a script and an associated database.
- the method of the invention utilizes reusable components, such as calling a set of reusable objects, data, public functions, and private functions, where the public functions are accessed through derived classes of objects, in object oriented programming, and calling functions, routines, and subroutines in conventional programming.
- the script is a set of hierarchicaly structured pages, with at least one of the pages having a structured set of questions, where at least one of the questions has responses, and at least one of the responses causes the system to either i) link to an associated database, or ii) link to another question in the script.
- the method involves the steps of:(a). presenting a question to a user, (b). receiving a response from the user, and (c). branch in response to the user's response to the question to link to either i) the associated database, or ii) another question.
- the method may include querying the database through the link to the associated database, the output of the database may be a link to another question in the script, or data related to the interaction, or a link to another page in the script.
- the method of the invention includes creating either derived objects and calling a set of reusable base objects, data, public functions, and private functions, or calls using functions, routines, and subroutines.
- a script is assembled from a set of modular elements.
- the modular elements are, in increasing order of granularity, the script, one or more pages within the script, one or more questions per page, a set of answers for each question, branching logic from the answer set, and an associated database or databases which input and/or output data in response to questions and/or answers thereto.
- a script may have a plurality of pages, each such page having a plurality of questions displayed in one view. Each question, in turn, has an answer set, with the answers having branches to other modules, for example, other pages or questions.
- the scripts of our invention are characterized by branching within and between scripts, pages, and questions. The branching may be driven by a customer's answer to a question, either alone or in combination with contents of the underlying database or databases.
- Modular elements which are ordered and directed sets of questions, answers, answer- driven branches, and answer driven database accesses, serve to control and guide the employee-customer interaction. This is done by enforcing business processes during the interaction.
- the questions are logically related questions within the business process.
- Enforcing business processes through branching and database accesses enables users, as well as call center agents, to interact with customers in a useful and productive manner.
- each page preferably has a plurality of questions, with each question being capable of having one or more answers.
- the modular elements contain objects which may be called by other objects (as functions and variables), that is by calling public functions of a called object. Additionally, the objects permit end-user configuration to control the logical flow of questions, responses, and links.
- the method and the system of our invention both provide for verifying one or more of the absence of unreachable pages, unreachable questions, and missing answer branches, and the presence of pages called by the script and translations.
- the script method and system of our invention provides for visual representation of questions.
- the questions may be visually presented to accommodate the agent's skill level or the desired flow of the script. This allows for controllably revealing of future questions to the telemarketer, user, or customer service technician by revealing the current question, all questions within a page or all questions that will definitely be reached.
- a further aspect of the method and system of our invention is the relationship of the script with one or more underlying or associated databases. This provides, among other things, the capability of saving customer answers and/or retrieving customer and/or product or service histories, characteristics, or properties. Customer answers may be saved in an answer table, which requires no configuration and saves all responses for questions that an administrator specifies should be saved. These responses may then be transferred to an associated external application for further analysis. In addition, responses can be directly saved in the business object and/or business component so that it is immediately accessible by the call center agents. Additionally, default answers may be provided, which may be overwritten when conducting the script.
- a further aspect of our invention is a method of, and a system for creating, upgrading, configuring, reconfiguring, enhancing, or personalizing customer interaction scripts using object oriented programming tools, methodology and paradigms, for interaction with the associated database.
- the upgraded, enhanced, configured or reconfigured, personalized, or customized script may be based upon the underlying database or databases.
- the associated database or databases contain customer data, product and/or service data.
- the internal logic of the script links the databases to the script to enable using the database contents in a dialog with a customer, and in conjunction with the internal logic for linking the pages, questions, responses, branches, database accesses, and database contents together.
- a further aspect of our invention is the dynamic creation of questions for a script through the script's interaction with the database or databases.
- scripts are distributed to users in the field. This distribution may be based upon visibility rules of the users in field. That is, a user in the field may receive only scripts applicable to his or her customer set or product set. In this way, a script may be created that is specific to input from a database of customer data and product data and a specific user's contact list. The output is both a script that is directly applicable to the customer set, and the user's "task list.”
- the script may include a generic answer table, and a business component field, with the answers including data to be reflected in enterprise's business data.
- the scripting method and system of our invention facilitates saving answers to specified questions in an answer table or directly in one or more business component(s) and/or associated databases. In this way, responses can be saved and stored in different business components and business component fields.
- the user interface of the desktop may be such as to insure that important questions and data are always visible to the user. This is refe ⁇ ed to herein as a dynamic dashboard.
- the desktop view may provide a section of the screen that displays script-page-question treeing and/or script - page - question - answer - link treeing, in order to enable the user to easily navigate around the script.
- a section of the screen may store persistent data about the caller, product interest, owned products, utilized services, and script metrics, for example, such as Time Elapsed and Target Time.
- the script is fully integrated among and between the global set of scripts, questions, answers, and database accesses, to allow launching of other views and returning to the script.
- CTI computer telephony integration
- underlying code or commands as in Visual Basic, JavaScript or Visual C++.
- the structure of the underlying system and system logic allows re-use of individual pages in multiple scripts.
- the scripting method and system of our invention uses object oriented programming techniques, tools, and paradigms, especially for user configuration and reconfiguration.
- objects may be created, declaring variables of a provided class or deriving a class, whereby the derived objects inherit properties from the provided or base objects.
- This facilitates a single location of administration, including pre-, and post- validation and branch handlers.
- the method, system, and program of our invention provide a high degree of flexibility to support complex scripting needs, including multi-lingual call scripts supporting multi-lingual call centers, and easy local personalization and modification.
- the scripting method and system of our invention facilitates reducing the navigational choices of the call center user by locking the choices into the script user interface and, thereby, enforcing the desired business process and workflow that the organization wishes its users to follow. It further facilitates the ability of end-users and end-user administrators to modify or enhance or personalize the product by creating new objects and inherting properties based on existing or base objects.
- the scripting method and system of our invention replaces standard forms based user interfaces, with a dynamically generated user interface that uses answers to previous questions and the contents of underlying databases to drive the interaction and lead the user through a series of selected questions.
- the scripting method and system of our invention may be presented or augmented in two components, an Agent interface and an Administration interface.
- the Administration interface allows users to define and link the various elements of a script together.
- the information about the elements in the script lives in the database, and the Agent interface calls that information.
- the method and system of our invention is operable in various scenarios, including, but not limited to (i) a connected standard call center application, (ii) a thin client; (iii) over the World Wide Web or other internet or intranet.
- the script may be launched from (i) an on screen menu item; (ii) a user response, as when a script is associated with a sales campaign or a specific product; (iii) a CTI screen pop up; and (iv) programmatically from Visual Basic, JavaScript, Visual C++ or other program.
- the script responses are saved to the associated database in normalized or denormalized format.
- users are able to access the stored information either for reporting, or calling up from the script at a later point in time.
- Sections or fields of information in the script may be mapped to business components for automatic save to the database. Users are able to define if those saves occur during the script or at the time of script save.
- the script system determines the nature of the information coming from the script (i.e. is the database access an insert, an update, etc). Separate tables from the standard business components may exist to accommodate these requirements.
- administrators and/or users are able to access standard sets of information from business component databases. These standard sets of information include product information, contact names, and any type of custom lookup.
- Scripts are able to launch customized VB or JavaScript code and any other scripting language from anywhere in the script. This code can be used to do any number of actions surrounding the workflow and configuration of the script. Users are able to store the code in the scripting tables or the standard location for code/programs.
- the scripting method and system of our invention are able to generate dynamic text for the user. For example, an entire block of text (i.e. something a user says to a customer) might be dynamic and driven from a source other than the scripting metadata. Another example would be to insert a name dynamically into a sentence, or change the wording based on time of day, etc.
- Scripting metadata includes information about the script itself, and, optionally, the underlying databases.
- the metadata can include a wide range of data about the script, from what the interface looks like and how it should behave, through logical branches in the script, to sites of database access including the type of database access (read, write), the database fields accessed, data about the database data, and such metadata as internal and external links, graphics, data structures, and the like.
- the metadata shows table that are hierarchically arranged with clear relationships between the script members.
- Figure 1 shows a script, with three Pages depending from it. Each Page has text questions depending from it. In turn, each question has answers depending from it. The answers provide branches to other questions.
- Figure 2 illustrates the relationships between the elements of a script.
- L represents the unique links between each of the elements.
- Figure 3 is a flow chart illustrating the flow paths of a scripted customer interaction, in the case a call to a potential buyer of a pager.
- Figure 4 illustrates the script structure and logical relationships of a telephone service or telephone marketing script, with the script - page - question - answer hierarchy.
- Figure 5 illustrates the procedural connections between major database objects or script elements, including styles.
- Figure 6 illustrates one form of a user window in the scripting method and system of our invention.
- Figure 7 illustrates the administrator's view of the script method and system of out invention.
- Figure 8 shows a screen shoot of the page designs of the invention with the questions and the branches out of the questions.
- Figure 9 shows a screen shoot of the verification screen of the invention.
- Figure 10 shows a system of the invention.
- the system contains a script and an associated database, where a script is a hierarchical set of structured pages, and at least one of the pages contains a structured set of questions.
- the questions each have a set of likely responses, where at least one and preferably more of the likely responses causes the system to either link to an associated database, or link to another question in the script.
- the system, 101, of the invention is shown in Figure 10.
- the system includes a database, 103, running on a database server 105 with a database management system 107, and a call center terminal, 111, running or having network access to the script software 113.
- the terminal 111 is linked to the database server 105 and the database, either in a client-server relationship or through an internet or intranet.
- the link to an associated database may be a query.
- the output of the database may be a link to another question in the script, or data related to the interaction.
- the link may be to either the same page or to another in the script.
- the method and system of the invention are implemented in computer code that causes the system to present a question to a user, receive a response from the user, and branch as a result of the response.
- the branch may be a link to the associated database, or to another question in the script.
- the link may cause a query of the associated database.
- the associated database may cause the database to output a link to another question in the script, or to output data related to the interaction.
- the computer program code may cause a link to another question which is in the same page or another page in the script.
- a further aspect of our invention is a method of facilitating interaction between a customer and a service provider utilizing a script and an associated database, where the script has a hierarchical set of structured pages, with at least one of the pages having a structured set of questions. At least one of the questions has a set of likely responses. The responses drive the logical flow of the process, with each different response likely causing the system to either link to an associated database, or link to another question in the script.
- the first step in the method of our invention is the presentation of a question to a user, and receiving a response from the user. The method then generates a branch in response to the user's response to the question. The branch causes a to link to an associated database, or to another question.
- a further aspect of our invention is the facilitation of end-user modifications, personalizations and customizations by deriving and defining objects, as classes, functions, and variables based upon incorporated or base objects, as classes, functions, and variables, using the methods of object oriented programming.
- a Question represents a single interaction between a call script and the phone operator, user, or agent. Questions may be either a block of actions that a user must say (demonstrative) or do, or an actual questions (interrogative). Questions are attached to groups and choices, and represent a single interaction between a user and the system or underlying associated data base. Questions may have answers and may not even collect information.
- An Answer is a specific value defined for a question. Answers are used both to constrain user responses to questions and to control navigation from that question.
- a Script Wizard script is an ordered set of Questions and the branches between them. Questions can be used in more than one script and are associated with scripts only through the branches.
- a Script is an ordered set of Pages and the branches between them. Each page defines branching within it much like Script Wizard scripts. The Script defines branching only between pages.
- An Branch is a single link between one question and another or one page and another representing a transfer of control.
- a Page is a set of questions, including branching, which can be used in more than one script.
- the Script Wizard is a set of dialogs which prompt the user through the call script. The wizard presents the current question, validates the user input (if any) and transitions to the next question.
- the Script UI is a tabbed dialog which presents more than one question at a time and organizes questions into pages. This is also called the Dynamic Desktop.
- a Choice is an option or set of options for the user to select as an answer to a question. Choices are attached to questions as a set of permitted responses. Choices may have scores and weights associated with them.
- a Branch is a point of logical flow in the script, serving as a link between one question and another, or one page and another, representing a transfer of control within the script. Branches carry the user from one place in the script to the another place in the script. Branches may occur FROM questions, pages or scripts and TO questions, pages or scripts. Branching may be implicit, explicit or computed
- scripting is the use of ordered and structured sets of pages of ordered and structured sets of logically linked questions and sets of likely responses thereto, with branching from and to questions, and accessing of associated databases, for example to drive branching or subsequent questions.
- Scripting can be illustrated by considering the scripting metadata. Metadata is used here in the sense of "data about the data” and refers broadly to the structure and architecture of the data. Scripting metadata includes information about the script itself, what it looks like, how it should behave, and how it should be driven by scripting metadata as shown in Figures 1 and 2.
- Figure 1 shows a script, 11, with three Pages, 13a, 13b, 13c, depending from the script, 11.
- Each Page, 13a, 13b, 13c has text questions, 15a, 15b, 15c, depending from it.
- each question, 13a, 13b, 13c in turn, has answers, 17al, 17a2, 17bl, 17b2, 17cl, 17c2, depending from it.
- the answers, 17, provide branches21al, 21a2, 21bl, 21b2, to other questions, or to other functions within the script, such as the retrieval of information from associated databases.
- the structure and order is illustrated by considering the script metadata structure in terms of tables. The tables making up the script are hierarchically a ⁇ anged with clear relationships between the following members:
- Property type information may be passed from elements at a higher level of the script to elements at lower levels of the script. The user is able to over-ride the introduction of property type information at any lower level.
- Figure 2 illustrates the relationships and interactions between the elements of the script.
- "L” represents the unique links between each of the elements of the script.
- a script, 11, has properties, 12, and is a structured and ordered flow of information, where information is elicited by structured and ordered pages and/or groups of questions, 13, with page or group properties, 14, of structured and ordered questions, 15, with properties, 16, and where the information provided in response to the questions, 13, either drives, through choices, 19, and branches and links ,21, subsequent questions, provides input to one or more associated data bases, or elicits an output from an associated database.
- Figure 3 is a flow chart illustrating the flow paths of a scripted customer interaction, in the case a call to a potential buyer of a pager.
- Figure 4 illustrates the script structure and logical relationships of a telephone service or telephone marketing script, with the script - page - question - answer hierarchy.
- Figure 5 illustrates the procedural connections between major database objects or script elements, including styles.
- FIG. 3 there are four pages, the customer id page, 13 1 , the product description page, 13", the convince to buy page, 13'", and the order information page, 13 1V .
- the customer id page, 13 1 starts out with courtesy questions, 17, and responses 19, 19a, 19b.
- the first question 17 on this page is "Are you familiar with pagers ?” A "No” answer leads through link 21v to a second attempt to interest the customer, i.e., "Would instant notice of news items be useful ?” Again, a "No” answer leads to the exit through link 2!v ⁇ .
- a "Yes" answer to "Would you be interested in one ?” leads to another page, 13 1 ", the Convince to Buy” page, while a "No answer leads to "Would instant notice of news items be useful ?” Again, a "No” answer leads to the exit through link 21v ⁇ , while a "Yes” answer leads to another page, 13" 1 , the Convince to Buy” page. This same type of logic is carried forward into the subsequent pages, 13" 1 , and 13 ,v .
- Figure 4 shows the underlying logic of a script 11, with pages 13, questions 17, answers 17, and links 21.
- Figure 5 shows the relationship to the script metadata, with script styles, 31, page styles, 33, and question styles, 37, feeding to scripts 11, pages, 13, and questions, 17, and answers, 19, along with the branches and links previously defined.
- Figure 6 shows the script 11 view seen by a user, with text 15, questions 17 ("Need license key ?” "Need upgrade to Siebel 99", “Need assistance on new Smart Script”), with the answer to "Need assistance on new Smart Script” leading to another question ("How long have you been working with Smart Script?) and answer 19 choice box, and a subsequent question "Have you read the documentation?” 19.
- the top applet on the view of Figure 6, element 61 is the persistent information about the customer contact and the product, service, or campaign. This should remain visually available throughout the script execution.
- the desktop area should display one script page at a time. These script pages are launched upon script execution, via branching from another question, via branching from another script, or following in order from the completion of the previous page.
- Scripts that have already been touched may be a different color, size, or font, or if a script property is set, may not be visible. This will mean that these menu items are not designed during design, but are dynamically created at run time. The same property applies to pages as well.
- the explorer tree view, 71, shown on the left of Figure 7, allows users to navigate through the list of scripts, pages and questions in a hierarchical fashion.
- the script path view allows the user to see a list applet of all questions that have been asked in this script session.
- the call script page area is shortened and scroll bars appear for horizontal and vertical scrolling.
- An example of the call script branches view is listed below.
- the Explorer shows a tree control of the script path with the groups and questions answered. The user is able to navigate to any place in the script from that tree control.
- Users are able to configure and reconfigure scripts, that is, users are able to build components one at a time and link them together as they build (top down script building) or create all script components and then link them together (bottom up method).
- FIG 7 contains a high level, metadata view of the links between questions, 17, and pages, 13, and illustrates the ability for the administrator to navigate through the list of scripts, related scripts (i.e. groups) pages, questions and answers.
- Figure 8 shows a further logical and metadata and schema view of the script 11 for the telephone sale of a computer, where question 17a is a confirmation of interest, and actions 18a and 18b are links to a database to input interest, 18a, and find a solution, 18b.
- Question 17b is a confirmation of computer, with an input of a computer 18 by the representative if the customer does not specify a computer.
- the next question 71c request a computer model input with links to a recommendation, 23c, and "when Purchase", 17d.
- the page sequence determines which pages will come into view first.
- the pages will appear in a pre-configured applet type called a call script applet.
- the configurator will determine the applet size in sectors and mark this applet as a call script applet.
- This applet region is activated when a call script is in operation.
- the call script linked to that view determines the behavior of the call script applet region. This operation is performed as part of call script administration.
- Multiple questions for a given page may appear at the same time and the user can enter answers to the questions in any sequence.
- the export process should export the script in a transportable mode so that it can be easily imported into another database with possible different metadata repositories.
- items that can be exported are the hierarchy and all of its script/group/questions/choices/branches and their properties. Importing notifies the user if there is an error or conflict.
- the import process should load all of the new information into the database with new ids or utilize existing objects.
- Objection Handling A view may be created for users to create objections and their rebuttals.
- Interface tables are also needed for exporting the answer tables.
- the tables which contain questions and answers are separate from the actual Scripts which use those questions so they can be reused in multiple scripts.
- the tables include, among others, S_CS_QUEST and S_CS_ANSWR, each with a translation table (S_CS_QUEST_LANG and S_CS_ANSWR_LANG). Answers are children of questions and each answer can be used by only one question. Each translation is a child of a single question or answer. All foreign keys in the system named QUEST D point to S_CS_QUEST (not the translation) and all keys named ANSWRJD point to S_CS_ANSWR.
- Answers are children of questions, in a many-to-one relationship. Each question may have zero or more answers. Individual answers are distinguished by their ORDER_BY column (an integer value). This ORDER BY column indicates the order in which the answers are to be presented in the question.
- the user key columns for S_CS_ANSWER are QUESTJD and ORDER BY.
- S_CS_QUEST.CHOICE_FLG Another important attribute is the "choice” flag (S_CS_QUEST.CHOICE_FLG). If this flag is true, the user must pick from the list of answers for the question (and answers must exist).
- the wizard will display multiple choice questions in a combo box. If answers are defined, the combo box will be read-only (a "drop-list”) otherwise it will be editable. If this flag is false, the answer is not constrained to an explicit list of values.
- the wizard will display non-multiple choice questions with edit boxes (usually).
- Translations are many to one for questions and answers. There must exist a translation for each question for each language the call script may be taken in (since the translation of the question is the actual text displayed in the wizard). Translations need not exist for answers, but should probably exist for answers to multiple choice questions. If a translation does not exist for an answer, and the question is multiple- choice, the value for the answer (S_CS_ANSWRNALUE) will be displayed.
- the translation for a question also contains a long column CS_TEXT, which is used for free- form text displayed to the user when the Help button is pressed. This should be used to convey any additional information related to the question which the call taker may need to know.
- Each question also contains the name of the business component Field the data it collects is meant to be stored in. If the question is a currency question, it also uses a separate field for the currency code. The names of these fields are stored in the SAVE_FIELD and CURCY_FIELD columns. For questions used in Scripts the SAVE_BUSOBJ and SAVE_BUSINESS COMPONENTS columns should also be used since fields in more than one business components can be saved to.
- New questions and answers may be created, as well as new sources or databases for questions, and new destinations or databases for answers may be created by declaring new objects of a base object and by making use of objects, variables, and functions in the existing class, through inheritance.
- a "script” may be represented by a graph whose nodes are pages, sets of questions, or even individual questions. Each traversal of the script is an execution of the call script. "Branches" are shown as children of a script and link questions used in that call script together.
- Figure 8 is a screen shot of the script designer application of the invention, and includes a logical overview of the script, with questions and links.
- a script has a translation which includes the label for the call script and a long column which can be used to store information related to the call script (such as help).
- Scripts are stored in S_CS_PATH, branches in S_CS_EDGE and script translations in S_CS_PATH_LANG.
- each answer to a question e.g., a prior or subsequent question
- a branch without an answer the default branch
- Each question in the script which has no branches from it is a terminal question in the script (the end of the call script).
- the wizard changes the "Next >” button to "Finish” and ends the interaction when the user presses it and Scripts will jump to the Finish button.
- a call script is designed to work with certain fields of a single business component.
- the name of the business components for which the call script was designed is stored in the SAVE_BUSINESS COMPONENTS column. Scripts are designed to work with zero or more business components and the business components column is left blank.
- scripts are implemented with "paths” and branches are implemented with “edges.”
- Pages Questions can be collected into pages. Each page is represented by a row in S_CS_PAGE.
- a primary use of pages is to organize sets of questions for re-use within scripts.
- a page is used in a script by creating a branch to that page or by setting the scripts start page.
- a script that includes a page implicitly includes all questions defined within the page.
- a page of questions is displayed in a separate tab of the Script UI.
- Edges have been enhanced to make the NEXT_QUEST_ID optional, which is valid if NEXT_PAGE_ID is specified.
- the script branches to the START QUEST ID of the page instead of a specific question, making pages usable as a black box.
- branches may be defined as belonging to the page by having a NULL PATH_ID. In this case, the branches specified by the page are merged into the branches specified by the script. If a branch specifies a script and a page, it overrides the page-specific branch.
- the S_CS_PAGE_LANG table contains child records of S_CS_PAGE for each specified language.
- the first line of this text represents the page tab (short tag) and the test the help or informational text associated with the page.
- Styles are a collection of visual attributes for scripts which can be re-used between different call script elements. Paths, pages and questions all have a style reference. Styles currently specify the font face, size and text color, with each element being optional. Settings made at a higher level (script, page) inherit downwards if not specified at a lower level (page, question). Each row in S_CS_STYLE represents a single style that can be picked for a script, page or question.
- One style table has columns representing the individual attributes of the style. This is simpler and easier to manage than other representations and will lead to faster script loading. Also, there is only a single style table for all script elements. This allows the inheritance to work in the most natural way as new elements are added (question defaults can be specified at the script level) and styles to be reused at all levels.
- Answer tables are needed to support scripts, especially those scripts which just collect data without requiring business components fields to store it. This is done by allowing answers to be stored in generic "answer tables.” For a script which includes any questions which are marked as being stored in the answer table, a new record will be created in S_CS_RUN. Each question answered in that script for which answers are indicated to be stored will create a child record S_CS_RUN_ANSWR. There may be no additional functionality to process the answer tables, although they can be viewed from the client and exported through Enterprise Integration Manager (EIM).
- EIM Enterprise Integration Manager
- Scripts are invoked on a specific applet, against its business components. These have been and continue to be invoked using the applet InvokeMethod RunCallScript. Because Scripts are not applet-specific and in fact cause a new view to be gone to, they are invoked using the application InvokeMethod RunScript.
- RunScript may be identical to RunCallScript, except, for example, for an additional viewName parameter.
- This parameter allows an alternate view to be gone to (other than the default "Call Script Player View”). This is useful if an alternate view is configured for a specific purpose.
- the view specified must contain an instance of the "Call Script Player Applet" somewhere on it to present the Script interface.
- Scripts can be invoked by CTI.
- the client-side CTI machinery can be configured to invoke a Script rather than go to a particular database row. This is done by defining some new parameters in the appropriate EventResponse section of the CTI configuration file. If any parameters are found prefixed with Script, a Script will be invoked and the parameters passed to it.
- the parameters which are available are:
- CTI variables (from the switch) are available as well. These can be gotten through SVB using the GetCTIParameter function on the Script object. They can also be included in the Dashboard as variables using the CTI prefix (for example: "[CTI.ANI]" for Caller ID information).
- the method and system of our invention includes a screen tab "SmartScripts" which will be used when scripts are started programmatically and which can be navigated to by the user.
- the view for entering and editing questions is "Call Center Adrninistration
- a customer calls company X after receiving a direct mail piece about a new product offering, product Foo.
- the DNIS is identified and checked against the database for the appropriate campaign.
- ANI of the customer is also identified, and the user gets a screen pop of the script for product Foo with information about the customer filled into fields in the script.
- the user can address the customer, and can continue with the script. If the customer is not calling about product Foo, then the user can close the script and carry on with another activity, maybe collecting information in a response, or even launching another script, or transferring the call.
- the user that is, the call center representative
- the script navigates the user through the call.
- the workflow changes based on answers the customer has provided, so that the user is saying things that are meaningful to the customer.
- the user can go back in the script, change the entry, and re-branch, if necessary, to a new location.
- Information about the customer that resides in the database can be used to verify current products owned, address information, etc. and the user can update that information directly from the script.
- the user can enter order information directly into the script, or have the system launch the order entry view or even launch another system.
- Information gathered in the script can be passed to other databases, scripts, pages, or other elements in order to facilitate the workflow. Any information can also be sent back to the script for verification.
- a marketing manger can go back and report on how many customers answered YES or NO to a specific question, or determine the correlations between answers to sets of questions and run a campaign based on that information.
- an end-user could write or modify a script using a derived object called MyScript.
- MyScript a derived object called MyScript.
- MyScript.GetPage would return a page of the script by name.
- the script would then get a question by calling MyScript.GetQuestionText.
- MyScript.GetPriorValue returns the prior value of the answer to the question for this .customer, before the user or representative made any customer entries.
- the function MyScript.GetlnitialValue would return the beginning value of the answer to the question.
- the function MyScript.GetSaveBusinessComponents is called to define where the answer is to be stored.
- the user derived function MyScript.SaveValue is called to store the customer's answer.
- the user can verify the internal logic and integrity of the script. This can include checking for unreachable pages, verifying pages used by the script, checking for unreachable questions, checking for missing answer branches, and checking for required translations, among other things.
- a further aspect of verification is to insure that all required components and objects are defined, and that there are no orphaned objects. A screen shot of an applet for accomplishing this is shown in Figure 9.
- Figure 9 shows a verification dialog box 51, with check boxes to check for missing pages, 53, to verify pages used by the script, 55, to check for unreachable questions, 57, to check for missing answer branches, 59, and to check for required translations, 59.
- Verification is an iterative and/or a recursive process, which goes through questions, responses, branches, and links in a script to verify that there are no unreachable pages (that is, that there are no pages which lack calls to them or transfers into them), that there are no unreachable questions (that is, that there are no questions which lack calls to them or transfers into them, and, that there are no missing branches (that is, there are no branches which lack a source or a destination).
- Verification may be made by working backwards from target questions and/or pages to source questions and/or pages, or by exhaustively working forward from source questions to target actions. Verification also includes verifying that all pages are used by the script, and that required translations and conversions are present.
- MyScript uses only supplied objects, functions, and variables, inheriting the properties of the reusable code, and directly calling public functions.
- the internal operations of the objects need not be visible to the end user.
- the Script object type will represent the entire state of a single Script being executed. Note that there is generally only a single script executing at any one time.
- An end-user seeking to personalize and enhance or otherwise customize the product, system, and method of this invention has the flexibility to add derived objects to these functions, and draw upon the internals of the functions through inheritance and code reusability.
- Sub Cancel This function causes the currently running script to be cancelled. This has the same effect as if the user had pressed the Cancel button in the applet.
- This function returns the current page of the executing Script. Note that it is possible for there to be no current page, if the current question is not configured as part of any page, but as part of the Script itself.
- This function returns the current question of the executing Script. This will always return a question object if the script is actively executing.
- This function returns a CTI switch parameter by name. This is useful for getting the switch-specific information if the Script was started through the CTI mechanism.
- This function returns the current value of the Dashboard text (Descriptive Text), perhaps changed with SetDashboardText. Note that the actual value displayed may have substitutions made, but the pre-substitution text is returned by OriginalDashboardText.
- This function returns the language-specific label text for the script. This shows up in the page tab for questions which are part of the script itself (no page) and can be used in error messages or other user interactions.
- Function GetPage (name as String) as ScriptPage
- This function returns a page of the script by name. Note that this name is the non-translated name set during authoring, not the label displayed for a particular language.
- This function returns the configured value of the Dashboard text (Descriptive Text). Note that the actual value being displayed is returned by GetDashboardText. Sub SetCampaignld (ID as String) Sub SetCampContactld (ID as String) Sub SetContactld (ID as String)
- This function returns the configured start page on the Script itself. Note that this may be None if the script does not have a configured start page (such as when the start question is within the script itself).
- StartQuestion () as ScriptQuestion This function returns the configured start question on the Script itself. Note that this may be None if the script does not have a configured start question.
- This post-event is called when the script is cancelled to allow any last-minute cleanup or post-processing. If an error is raised during this procedure, it will be displayed to the user, but the script will remain cancelled.
- This post-event is called after the script has been finished to allow any last- minute cleanup or post-processing. If an e ⁇ or is raised during the procedure, it will be displayed to the user, but the script will remain finished.
- Sub Script_Save This post-event is called after the normal script state has been saved to business componentss and the answer table, but before the Script_Finish. This is a good place to save additional state collected by the Script not stored by the normal mechanisms.
- the ScriptPage object type will represent a single page of a Script being executed. This object is not directly scriptable, but is programmatically accessible using the methods of object oriented programming. Function GetHelpText () as String
- This function returns the language-specific, context-sensitive, help text associated with the page. This may or may not be present, but if it is it is additional context information for the user.
- Function GetLabelText () as String This function returns the language-specific label text for the page. This shows up in the page tab and can be used in error messages or other user interactions.
- Function GetQuestion (name as String) as ScriptQuestion
- This function returns a question of the page by name. Note that this name is the non-translated name set during authoring, not the question text displayed for a particular language.
- This function returns the containing script of the page.
- the ScriptQuestion object type will represent a single question of a Script being executed. This object is the smallest granularity and most often scripted, using the methods, tools, and techniques of object oriented programming.
- This function returns the type of answer the current question collects.
- the return value will be one of: ssString (1), sslnteger (2), ssNumber (3), ssCurrency (4), ssBoolean (5), ssDate (6) or sslnformation (7).
- This function returns the current currency code entered by the user for this question (if a currency question). This may have changed many times as the user worked through the script.
- This function returns the current value entered by the user for this question. This may have changed many times as the user worked through the script.
- This function returns the initial currency code for this question before the user started executing the script (if a currency question). This is usually Empty unless the value came from a business components field or was set up by VB in Script Open.
- This function returns the initial cu ⁇ ency exchange date for this question before the user started executing the script (if a currency question). This is usually Empty unless the value came from a business components field or was set up by VB in Script_Open.
- This function returns the initial value for this question before the user started executing the script. This is usually Empty unless the value came from a business components field or was set up by VB in Script_Open.
- This function returns the currency code for this question before the user got to it the most recent time (if a currency question).
- This may be GetlnitialValue if the user has never entered the question or the GetCurrentValue after the user left it the most recent time. This is usually only used for the current question.
- This function returns the currency exchange date for this question before the user got to it the most recent time (if a currency question). This may be GetlnitialValue if the user has never entered the question or the GetCurrentValue after the user left it the most recent time. This is usually only used for the current question.
- This function returns the value for this question before the user got to it the most recent time. This may be GetlnitialValue if the user has never entered the question or the GetCurrentValue after the user left it the most recent time. This is usually only used for the current question.
- This function returns the displayed question text unless previously changed with SetQuestionText.
- the original configured text can be gotten with
- This function returns the instance of the business component used to store the answer in. If no field and business components are configured on this question, it returns nothing.
- This function returns true if the question is configured to require an answer (Must Answer checked). It can be use as a true/false value or broken down into the actual tri-state values: ssOptional (0), ssMandatory (1) and ssIfReached (2).
- This function returns the configured value of the question text.
- the actual value displayed is gotten through GetQuestionText.
- This function returns the containing page of the question.
- This function returns the configured business component in which the answer is stored. This should have been specified if a field was specified.
- This function returns the configured business object in which the answer is stored. This should have been specified if a field and business components were specified.
- This procedure sets the value for the question as though the user had entered it. All validation and branching is activated. If the question is a currency question (answer type is "Cu ⁇ ency"), the currency code and exchange date should also be specified.
- This pre-event is called on the question before the user leave it by jumping or proceeding (but not by Undo or Backup). This allows question-specific validation to be performed.
- This post-event is called on the question after branching has been determined and all built-in validations have been performed.
- STYLE JD specifies the style for this question. Elements not specified are inherited from the page, then the script (script).
- FONT_FACE, FONT_SIZE, TEXT_COLOR are elements of the style which may be overridden on this particular question.
- STYLE JD specifies the style applied by default for all questions used in the script. Elements of the chosen style may be overridden at the page and question levels.
- FONT_FACE, FONT_SIZE, TEXT_COLOR, REVEAL_CD, LAYOUT_CD are elements of the style which may be overridden for the path.
- SAVE_RUN_CD specifies when a record should be saved to the answer table for the script run. (Child records are saved for questions with SAVE_ANS_TBL set to Y.)
- PATHJD is optional. PAGEJD alone is used for a page-specific edge.
- This appendix shows the Visual Basic (VB) procedure that implements dynamic insertion of an answer into a question text. Specifically, it inserts the caller's title and last name into the target question.
- VB Visual Basic
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Abstract
Description
Claims
Priority Applications (6)
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JP2000585799A JP2002531896A (en) | 1998-11-30 | 1999-11-30 | Call center using smart script |
AU18383/00A AU1838300A (en) | 1998-11-30 | 1999-11-30 | Smart scripting call centers |
EP99961893A EP1196882A1 (en) | 1998-11-30 | 1999-11-30 | Smart scripting call centers |
US09/866,878 US6826745B2 (en) | 1998-11-30 | 2001-05-30 | System and method for smart scripting call centers and configuration thereof |
US10/900,339 US7467135B2 (en) | 1998-11-30 | 2004-07-27 | System and method for smart scripting call centers and configuration thereof |
US12/325,901 US8005814B2 (en) | 1998-11-30 | 2008-12-01 | System and method for smart scripting call centers and configuration thereof |
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US11018798P | 1998-11-30 | 1998-11-30 | |
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PCT/US1999/028415 WO2000033226A1 (en) | 1998-11-30 | 1999-11-30 | Smart scripting call centers |
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EP (1) | EP1196882A1 (en) |
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WO (1) | WO2000033226A1 (en) |
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Also Published As
Publication number | Publication date |
---|---|
EP1196882A4 (en) | 2002-04-17 |
AU1838300A (en) | 2000-06-19 |
JP2002531896A (en) | 2002-09-24 |
EP1196882A1 (en) | 2002-04-17 |
US6826745B2 (en) | 2004-11-30 |
US7467135B2 (en) | 2008-12-16 |
US8005814B2 (en) | 2011-08-23 |
US20050086220A1 (en) | 2005-04-21 |
US20090083246A1 (en) | 2009-03-26 |
US20020022986A1 (en) | 2002-02-21 |
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