US889212A - Advertising device. - Google Patents

Description

No. 889,212., PATENTED JUNE z, 1908.

' lA. J. DE BARRY.

ADVERTISING DEVICE. APPLIOATION FILED FEB. 7, 1901.

2 SHEETS-SHEET 1.

INIIIIIINIIIIIIIIIIIH No. 889,212. PATENTED .TUNE 2, 1908.

A. J. DE BARRY. ADVERTISING DEVICE. A3 PPPP A'r'ro NNNNNNN 1:15. 77777 '1.

EEEEEEEEEEEEE 2.

UNTTED sTATEs PATENT onnion.

ARTHUR J. DE BARRY, OF NEW YORK, N. Y., ASSIGNOR, BY MESNE ASSIGNMENTS, TO VICTOR C. BELL, OF NEW YORK, N. Y.

-Anvruvrrsrner DEVICE.

Specification of Letters Patent.

Patented .Tune 2, 1908.

Application filed February 7, 1907. Serial No. 356,276.

l To all whom it 'may concern:

Beit known that I, ARTHUR J. DE BARRY, a cltizen of the United States, residing at the borough of Manhattan,` city of New Y ork, in

the county of New York and State of New York, have invented a certain new and useful Improvement in Advertising Devices, of

which the following is a specification, reference being had therein to the accompanying drawings, forming apart thereof.

My invention relates generally to advertising devices and more particularly to cases or cabinets for containing and displaying commercial articles and signs relative to such articles, and has for its objects to arrest the attention, hold the interest and excite the curiosity of prospective purchasers, and has also as further objects symmetry and lateral similitude of construction and economy of space. Y

My invention includes the provision of means for automatically causing one object apparently to be substituted for another object in the cabinet during an interval of darkness in the cabinet and then during another ically indefinitely.

My invention also includes the provision of means for causing two objects, one of which is arranged to be viewed by its transmitted light and the other of which is arranged to be viewed by its reflected light, to appear to an observer as :of substantially equal brightness or as equally illuminated.

My invention further includes certain details of construction hereinafter described.

Reference will now be had to the accompanying drawings for a description of the embodiment of my vinvention illustrated therein, after which I Will point out my in'- vention in claims. i

Figure 1 is a front elevation of the complete device. Fig. 2 is a horizontal sectional plan. Fig. 3 is a vertical section on the lines 3--3 of Fig. 2 as viewed from the right, the y rectangular cabinet or case having a bottom 4, to 5, b ack 6 and sides 7 and 8, of any suita le material, such as wood. The cabinet is shown as provided with supportingV casters 9. The front of the cabinet is open, except for curtains 10. These curtains are suspended from a curtain-rod 11 in usual manner, such curtain-rod extending across the front of the cabinet near the top thereof and being supported on usual brackets 12 carried by the sides of the cabinet. These curtains impart a more finished and ornamental appearance to the device and also help to give an appearance of mystery to the operation thereo In the operation of thedevioe the curtains are. partly ldrawn aside lfrom the middle, preferably about as shown in the drawings. The side 8 of the cabinet is provided with an Youtwardlyopenmg hinged door 13 as shown,

for access to a art of the interior of the cabinet. The frontback and sides of the cabinet are all of the same width, and consequently the cabinet presents a square transverse section and has a square bottomfas may be seen in'Fig. 2.

The interior of the cabinet will now be described.

Vertical diagonal wings or partitions 14, 15, 16 and 17, extend the corners of the cabinet to a little more than one-third of the distance diagonally across the cabinet from any one corner to the op osite corner, and extend throughout the full height of the cabinet from the bottom to the top, as seen in Figs. 1 and 3. The wmg 14 is provided at its forward portion, or con tiguous to the corner of the cabinet, with a comparatively narrow outwardly openingl hinged door 18, for access to the part of the mterior of the cabinet immediately in rear of this partition. As may be seen from F1g. 2, similar symmetrical triangular prlsmatic compartments or chambers are formed between the win s 14 and 15, between the wings 15 and 16, an between the wings 16 and 17, res ectively, and a space of the same shape respectively out from an size as the compartments is formed at f ers are arranged onv the flooralong such edge at the front of the glass; and as such glass is adapted to act a't one. time transparently and at another time as a refiector, such flowers are similarly placed at the back of the lass, so that the appearance Will be uniform y transmitted light and by reflection. Also for the sake of symmetry and to aid in diverting or preventin any possible suspicion of the presence vof ie glass 19, the iiowers 2O are arranged between the glass and the ends of the wings 14 and 16 in alinement with such wings to simulate the appearance of the flowers at the foot of the glass. As is apparentfrom the foregoing,- the glass 19 is disposed at an angle of forty-live degrees to the sides and back and front of the cabinet An obj ect-supporting pedestal 21 having a -base 22 is located within the mclosure or compartment formed laterally by the rear wings 15 and 16 and the back 6 and in line with the spaces or openings between the in- .ner ed es of the Wings, as 'viewed from the front o the cabinet, Such pedestal and base are shown as of rectangular configuration,` excepting that the pedestal has a tapered portion atthe top. The pedestal is preferably placed as near to the back 6 as practicable. Another object-su porting pedestal 23 With base 24, both in a respects presenting an identity of appearance to the edestal 21 and base 22, is located within t e cominner edges of the wings 14 and 15. An obpartment or inclosure formed laterally by the wings 14 and 15 and side 7 and in perpendicular alinement with the opening between the ject 25 for display is shown as resting on the edestal 21, as seen in Figs. 1 and 2, and a different object 26 for display is shown as resting on the pedestal 23, as seen in Figs. 2 sign 1 is secured'rto the back wall 6 in lateral alinement with and at such a hei ht as to be visible over the object 25, such s1 n being lettered or inscribed so as to `ffread in t e ordinary manner, as may be seenein Fig. 1

l the sign 1, the ob'ect25, and the edestal`21 there bein visibleand viewed t ough the glass 19 w `ch, on account of its transparency, isnot discernible in 'this figure.- Another s' n 2 is secured to the side Wall 7 in lateral lxiilinement with and at such a height 'as not to be obscured by the object 26. The

inscription on the sign 2 1s reversed laterallyV pedestal, when viewe clusion of the object26 andsign 2'. As a r-x sult of this change 1n conditions the respectiveobjects and slgns a pear to chan e laces with eachother. Thea orementione c ange 1n conditions and the means for producing the same Willl now be described. v j According `to vwell known Iprinciples of physics, when 'a ray of light passes from al medium of a certain density toa medium of a different density the ray 1s split or divided into two rays one of which is transmitted and f the other of which is turned back' or reflected at an angle tothe reflecting surfaceequal tol the angle of incidence of t divided ray. the transmitted and reflected 'rays epend u on the angle of incidence and the nature of t e respective media. In] the case of platee original or unglass at an angle of forty-five degrees somewhat more light Iwill be transmittedthrough the glass than .will be reflected from the two' surfaces.

It follows from the foregoin Without fur- The comparative strengths ofl therexplanation that rays of ight proceedinfrom the object 25 toward the front f the ca inet Will be in art'transmitted and in part reflected by t e glassl9, suchobject eing rendered visible through the glass by the transmitted rays. 'It llkewise follows that'rays'of light from 'the object 26 will be in part transmitted andin part reiiected bg the 'glass 19, the reflected rays rendering suc object visible fromthe front of the cabinet and causing such object to appear to be located at the position of the object 25. It further follows that either the one or the other of such objects will be thus visible according to which at the time is illuminated. The same is true of the respective signs and pedestals. The pedestals being shown as of symmetrical form and identical appearance',

Vit follows that one pedestal, when reflected,

presents the same ap ea-rance as the other dp by. transmitted light. I he signs being shown as of identical symmetrical shape with the letters reversed in the 'sign which is seen by reliection, the two signs Will also 1present an identical appearance, if similar y reversel lettered, or may bediferently lettered. Xssuming that the 4sign 2 when viewed by reflected light,. re-

sents the same appearance as the sign 1 w en viewed by transmitted light, the object 25 and-the. object 26 may be made to apparently change places the one with the other bly'causing the alternate illumination of these 0 J ects and their corresponding pedestals and signs. f l [Means are rovided for automatically causing light to e shed periodically and alternately upon the two above-named objectsI and corresponding pedestals and signs, such means mcludlng mcandescent electric lamps 27 for shedding light upon`the object 25,

these lamps belng shown as four in number,

/two at each side of the object and arranged adjacent to the respective wings 15 and 16 and slightly forward of the object. These lamps are sufliciently far removed from the inner edges of the wings 15 and 16 as to be invisible from the front of the cabinet and are further obscuredin that direction by shields or reflectors 28 which also serve to increase the illumination of the object 25 and its edestal and sign. The means for illuminating the object 26 include incandescent electric. lamps 29, shown as siX in number and as arranged with three at each side of the object and adjacent to the respective wings 14 and 15. enough removed from the inner edges of the wings 14 and 15 as to be invisible, by reflection from the glass 19, to an observer at the front of the cabinet and this result is further assured and the illumination of the object 26 and its pedestal and sign are added to by shields or reflectors 30. Thelamps 27 and 29 may be supplied with current from any suitable source. For the sake of completeness of illustration I have shown these lamps as supplied with current by a generator 31, shown in diagram in Fig. 4. l,

The means for automatically alternately flashing or lighting the lamps include a' twoway flasher. Any form of automatic twoway flasher may be employed for this purpose. In Fig. 4 l have shown in diagram a l two-way thermal flasher, and have shown and I have shown it as 4locate the same iii Fig. 2 as incorporated in the cabinet. Such flasher may be placed at any convenient location, preferably somewhere about the cabinet and forming a art thereof, within the cabinet and in the compartment formed between the partition wings 16 and 17. The flasher shown includes two bent metal bars 32 and 33 forming legs. These legs are rigidly joined together in the form of a triangle, and heat-insulating material as shown is interposed between these leg members at their points of juncture, so that they are thermally insulated from each other. These legs 32 and 33 respectively carry insulated contact- terminals 34 and 35. A heatingcoil 36'of insulated wire is wound about the leg 32 and a similar heating-coil 37 isvwound aboutr the leg 33, and' respective terminals of these coils are connected to the contact- terminals 34 and 35'. these coils are connected in multiple to the conductor 33 which is connected to one of the poles of the generator 31. A conductor 39 leads from the other pole of the generator and constitutes a common wire for all of the lamps 27 and 29. The lamps 27 are shown as connected in multiple between the common conductor 39 and a conductor 4() which is connected to a stationary nut 41 of an adjustable contact-screw 42 adapted to co erate with the movable contact-termina 35 The .lamps 29 are far- The other terminals ofthere is only a single carried by the leg 33 and connected to one terminal of the heating-coil 37. The lamps 29 are shown as connected in multiple between the common conductor 39 and a conductor 43 which is connected to a stationary nut 44 of an adjustable contact-screw 45 adapted to coperate with the other movable contact-terminal 34 carried by the other leg 32 and connected to one terminal of the other heating-coil 36. The triangle is held in stationary position at its base by the attachment thereof to a flasher-casing 46, as may be seen in Fig. 2. To flash the lamps 27 and 29 alternately the movable contact-terminal 34 is adapted to make contact with the contact-screw 45 and the movable contact-'terminal 35 with the` contact-screw 42 alternately with each other. It is obvious that the conductors 38 and 39 may come from any suitable electrical source at any distance. Movement is communicated to the contactterminals 34 and 35 by the alternate expan- Y sion and contraction of the legs 32 and 33 in rhythmic alternation with each other, due to the heat resulting from the electric current flowing through the heating- coils 36 and 37, respectively. rl`he arrangement is such that the expanding leg will open the circuit of its heating coil at the same time that it opens one of the lamp-circuits, the same movement closing the other lamp-circuit through the heatin -coil of the other leg. For example, with t e position of parts shown in Fig. 4, wherein the lamps 29 are in circuit and the lamps 27 out of circuit, when the current through the coil 36 has sui'ficiritly heated the leg 32 the circuit of such coil and of the lamps will be opened by the expansion of such leg, and a continuation of this movement will close the circuit of the lamps 27 and-heating-coil 37 of the leg 33, the heating of the leg 33 then causii.' a similar action in a reverse direction to ta e place, and so on indefinitely.

It is evident that all of the lamps 27 and 29 will be dark for an appreciable period of time intervening between the opening of one lamp circuit and thev closing of 'the other. This period of darkness is of material advantage in the operation of my device. lt brings about the illusion of one object apparently having been replaced by another object during a short interval of darkness. The fact that the pedestals and signs are duplicates of each other in appearance assists this illusive effect, by giving the impression that pedestal and sign. It is obyious that the pedestals and signs should occupy corresponding locations in their respective chambers.

Similar general conditions of appearance are carried out by equalizing the lig iting effect. For example, as alreadystated, the glass plate 19, in the position it occupies relatively to the objects of display 25 and 246,

will transmit more light coming from such objects than it will reflect. To compensate -for this it is preferable to have more strongly Y in the side 8 `cabinet at will.

lighted the object which is to be viewed reilected light.` This result is brought about in the construction shown by having six lamps 29 for illuminating the reflected object 26 while only four lamps 27, of the same mdividual candle ower as the lamps 29, are employed for ligliting the directly viewed object 25.

The interior of the ,chamber containing the article 25 may be reached through the door of the cabinet, and thus the lamps 27 may be renewed and the article 25 placed in position in or removed from the Access to the interior of the chamber containing the article 26 may be had through the door 18 at the `forward edge the chambers, and a two-way asher the s perat the i ofthe wing 14.

The diagonal disposition of the wing mits the objects 25 and 26 to be viewed middle laterally of the cabinet without any front space' between the may be used for displaying variou-s articles .1f so desired.

size and shape as the first It is ovbious that various i modifications may be made in theconstruction shown and above particularly described within the principle and scope 'of my invention.

c aim:- 1. An advertising into, a second disp p erpemlicular relation thereto and aving a ar slght-opeig adjacent to and perpendicu `size and shape as the to such opemng of the irst chamber, p late bisecting the angle between the `two slght-o enings, an'd 'means operating auto- Hy to illuminate the interior of the rej matica s ective chambersalternately, and to proi uce intervening periods of darkness in both z diagonallybetween the inner e ges of diag chambers concurrently'.

2. An advertising device comprising a display-chamber having a sight-opening there- 1nto, a second display-chamber ofthe same first and dislposed in .perpendicular relation thereto. and avin a slght-opemng adjacent to and perpendicu ar to such opemng'of the rst chamber, a glass p late bisecting 'the angleA between the two seht-openings,

an electric lamp in eachof the chambers, lamps, and a two-way lasher in the lamp circuits operating to :Hash the lamps alternately l with intervenin perlods which both lamps are disconnecte 3. In an advertising device, the combination of a substantially vertical plate of glass arranged at an angle of forty-ve degrees to the line of vision, a forwardl -opemng d1sply-chamber at the rear of t e glass, a lat-.

displaychamber opening toward the The being more br of current for device comprising a display-chamber having a sight-opening therelay-chamber of the same and dislposed'in.

a glass and means o chamb a source of current for theA front of the glass, and means operating au'- tomatically to illuminate objects of display in the 'respective .chambers alternately, whereby at one time the object in the rstnamed chamber may be seen through the glass and at another time the object in the second chamber may be seen by reflection in the lass, the illuminating means operating to uminate the lateral chamber more brilliantly than the rear chamber to cause the obj ects in the respective chambers to appear to an observer to be equally illuminated.

4. In an advertising. device, th tion of a substantially vertical plfte ofglass arranged at an angle of forty-five degrees to the line of vision, a forWardly-openmg display-chamber at the rear of the glass, a latera display chamber opening toward the front of the glass, an electric lamp in eachof lamp circuits for lashingthe lamps alternate 5. an advertising device, the combination of a substantially vertical plate of glass of forty-five degrees to arranged at anangle the line of vision, a forwardly-openmg displa -cham'ber at the rear of the glass, a latera display-chamber front of the glass, an e ectric light inl each chamber, the light in the lateral chamber 'ant than the other, a source the lights, and 4a two-way asher in the circuits of the lights operatin automatically and periodically to open an close such circuits alternately.

v6. Inan advertising device, the combination of a square cabinet open at the front, Wings extending diagonally inward from the corners of the cabinet toward the center thereof but terminating short of such center so as to leave a central space, such wings forming chambers at the rear and the sides lof the cabinet and also forming a front space at the front of the cabinet, a glass late disposed onally opposite wings and substantially in a inement with such Win so that the rear'chamber opens vbehind t e glass and one of the lateral chambers opens in front of the glass,

eratlng automatically to illu- Inmate perio ically and alternately the interiors of the rear chamber and said lateral chamber, whereby the interior of the rear er is at one time directly visible through the glass and at another time the interior of the lateral chamber is visible by reflection' in the glass.. 7. In an advertising device, the combination of a square cabinet open at the front, wings extending diagonally inward from the corners of the cabinet toward the center thereof but terminating short of such center so as to leave a central space, such wings forming chambers at the rear and the sides of the cabinet and also forming a front space combinaolpening toward the at the front of the cabinet, a glass plate disposed diagonally between the inner edges of diagonally opposite wings and substantially in alinement with such Wings, so that the rear chamber opens behind the glass and one of the lateral chambers opens in front of the glass, and means o erating automatically to illuminate periodically and alternately the interiors of the rear chambers and said lateral chamber and to produce intervening periods of darkness in both such chambers concurrently.

8. In an advertising device, the combination of a square cabinet open at the front, wings extending diagonally inward from the respective corners of the cabinet toward the center thereof but terminating short of such center so as to leave a central space, such wings forming chambers at the rear and the sides of the cabinet and also Jforming a front s 4ace at the front of the cabinet, a glass plate isposed diagonally between the inner edges of diagonally opposite wings and substantially in alineinent with such wings, so that the rear chamber opens behind the glass and one of thel lateral chambers opens in front of the glass, an electric lamp in each of the last-named chambers, a source ol' current for the lamps, and a two-way flasher in the lamp circuits for flashing the lamps alternately.

9. In an tion of a square cabinet open at the front, wings extending diagonallyinward from the respective corners of the cabinet toward the center thereof1 but terminating short of such center so as to leave a central space, such wings forming chambers` at the rear and the sides of the cabinet and also forming a front space at the front of' the cabinet, a glass plate disposed diagonally between the inner edges of diagonally opposite wings and substantially in alinement with such wings, so that the rear chamber opens behind the glass and one of the lateral chambers opens in Jfront of the glass, electric lam s in the rear chamber, electric lamps of a col ectively greater candle power in that late-ral chamber which opens forwardly of the glass, a source of current for the lamps, and a two-way lasher in the lamp circuits operating to 'ilash the lamps alternately in they lamp-containing chambers.

In testimomy whereof I have allixcd my signature in presence ol two witnesses.

ARTHUR J. DE BARRY.

Witnesses: Y

HERBERT 1I. Gis, WM. ASHLEY KELLY.

advertising device, the combina-

Images