US878301A - Advertising device. - Google Patents

Description

No. 878.801. PATENTED FEB. 4, 1908. A. B. MACKIE.

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ADAM BLACKWELL MACKIE, OF GLASGOW, SCOTLAND.

ADVERTISING DEVICE.

Specication of Letters Patent.

' Patented Feb. 4, 1908.

Application filed October 25.1905- Serial No. 284|310.

T o all whom it may concern:

Be it known that I, ADAM BLACKWELL MACKIE, of 37 Jamaica street, Glasgow, Scotland, enamelenihave invented an Advertising Device, of which the following is a speciiication.

This invention relates to advertising devices.

Under this invention the letters or other .devices are molded or stampcdout of thin sheet Celluloid in a special manner and are then put in a frame or attached to a window or other surface by means of an adhesive.

Fi ure 1 shows some of the celluloid letters [itte in a frame which can be hung or iixed against a wall or hinged to the side of a window. Fig. 2 is a vertical section and Fig. 3 a

front 'view of one of the letters. Fig. 4 is a cross section of the frame with the letters therein. Fig. 5 is a cross section and Fig. (i a front view of a letter suitable for attachment to a shop window. view and Fig. S a section of a celluloid notice orsign.

Referring to Figs. 1 to 4 each letter is made of thin celluloid and is stamped or molded with a narrow and beveled rearwardly projecting edge a all round it. '.lhis edge gives the appearance of solidity lo the letters while at the saine time stif'lening them so that they do not readily bend. Each letter has llat extensions l), c, at top and bottom and these extensions are adapted to lfit into slits or openings (Z in a thin wood traine e. This frame may have a llat front part] and rounded pieces 9,911 at the back which extend rlongitudinally at top and bottom and give .rigidity to the frame.

that the. frame consists et the front part f It 'will be understood which is rectangular but open at one cnd and e that the strips g and g1 are secured to it so as to leave the longitudinal slots or spaces d betweenv the same and the part j', said strips being glued or otherwise fastened to the said frame Valong their edges and at their ends so as' to leave the spaces or slots for the insertion of 'the letters. These letters can be either slid in from one end or bent slightly and their After the letters have been inserted in the slots d of Fig. 7 is a front thereon can be hung against a wall or otherv surface or hinged or otherwise secured to it. Vhen the frame is hinged to a wall or the like it maybe rovided with a pivot 4pin Zwhich iits in a socket m in the end of the frame. rl`he celluloid letters are colored and the light shining upon or through them gives avery pleasing effect.

The arrangement is very suitable for advertising articles in shops and public places.

For the urpose of advertising on shop windows or ike surfaces I make the celluloid letters or devices in the manner shown at Figs. 5 and 6. The celluloid is stamped or molded of a hollow angular or prisrnatic shape as shown at 'i with a flat narrow edge `running all round. T his edge serves for secuiing the letters to the window by means of an adhesive cement.

In the case of single letters or iigures, etc. they would be preferably stamped out of sheet celluloid by means of a die or dies and thereafter cut and trimmed t0 shape. When there are a number of letters forming a word or words they may all be directly stamped or formed by means oi a die or dies in a thin sheet of celluloid which latter with the words thereon can be secured to the surface or otherwise displayed.

Figs. 7 and 8 show a' notice or'sign which consists of a sheet oi celluloid nlwhich has the lettering or device embossed on it-,thus the word Patent is shown embossed in Fig. 7. The celluloid is coated with a thin opaque varnish or the like indicated by the lines ato round aboutthe letters. The light shows through the letters only and makes a very attractive advertisement.

The celluloid is preferably made very thin so that the light will pass through'and it may be colored with any desired color. As the letters are semi-transparent they form an advertisement by night as well as by day.

Having now fully described my invention, what I claim and desire to secure by Letters Patent is A. letter Jformed with a narrow beveled pro- Q was O1 j eating edge all a'round it with fiat extension@ i Width thereof and fmmng the and be 0nd Said ed e at to Iand bottom dom u f ed' 1 Llame and 'feeevn a ivm', ein. 10

.y P 1 Y g P 'bmed Wlth a frame-melosm sala letter and l En. t e'mmn Whereo I ax mv swnature Y g y J n having strlps thereon wlthslots l eWeena1rJl f 1n pw, nce of two wltnesses. 5 strips and the front part ef the frame me j ADAM BLACK?, TELL MACKE.

.which sald Het extenslons ft, and meeuw Witnesses:

closing the frame et one end, the other end g' Wim* L `of said frame having a socket extended l` 'WILLM

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