US2320940A - Combination book match and sample or advertising carrier - Google Patents

Description

June 1, 1943- l.. LlPoWlTz 2,320,940

COMBINATION BOOK MATCH AND SAMPLE OR ADVERTISING CARRIER Filed Oct. 26, 1957 v2 Sheets-Sheet l Lew/I5 Lpmwiz June 1, 1943. L. LlPowlTz COMBINATION BOOK MATCH AND SAMPLE 2 Sheets-sheet 2 OR ADVERTISING CARRIER Filed Oct SPACE F'OR SAMPLE 0R ADVERTISEMENT gwvcvxfot LEM/I5 LI'FDWITZ,

Patented June 1, 1943 UNITED STAT GFFICE Lewis Lipowitz, Baltimore, Md.

Application October 26, 1937, Serial No. 171,122

(Cl. G-29) 2 Claims.

This invention relates to book matches with particular reference to the advertising aspects thereof.

The use of book matches as an advertising medium is extremely well known. In view of their cheapness and universal use book matches are customarily given away free with purchases of cigarettes, cigars, smoking tobacco or other commodities incident to smoking. Accordingly, it has become established practice for manufacturers, business houses and others to utilize the cover of the book matches as an advertising medium on which to print an advertising message or advertisement. The fact that this is such a widely accepted and approved form of advertising is evidenced by the great multitude of advertising book matches bearing every conceivable form of message now given away. By constant use the book match has become a standardized accepted product so that nearly all of the book lmatches given away today are of a standard form and dimensions.

A great many of the advertisements carried by book matches relate to candy products, con- -fections, chewing gum, simple medicinal pills and tablets, and products of a like nature. It is also rWell known that the manufacturers of such products are continuously distributing samples of the same in vast quantities, to promote their sale to the general public. A great many of these products have a particular appeal to the smoker for an after-smoke purpose, and as their .number is now legion they comprise a body of the public that such manufacturers are continuously striving to reach.

Accordingly, it is the prime purpose of this invention to utilize the book match as a carrier medium for a sample to be given away therewith, the object being to attach the sample to the book match to form a single unit-handled combination book match and sample, the sample being sup- `ported by a sample carrier constituting either a separate element or formed as an integral part 4of t-hepsample package.

Another object of this invention relates to so forming the sample containing package that it may be readily attached to the book match without any change in the form, shape and dimensions thereof, and which will also allow ready detachment of the sample without injury to the book match proper.

A further object of the invention relates to Vthe forming of the sample containing package so that it may be attached with the match strips to the book match cover by the common form of wire staple now used.

A still further object of the invention relates to so forming the bases of the match strips either separate or integral therewith as to provide a pocket therein adapted toy receive a sample, and to cover the same by a cover similar to that used in the conventional book match, aswell as providing in such cover and match strip bases a readily detachable portion tofacilitate the removal of the sample without destroyingthematch book proper.

Another object of the invention .relates tothe formation of a sample carrier or vpackageadapted to be separately attachedto a match strip in the book match, 'and directly held thereby.

This invention Yalso contemplatesI the use of the sample carrier which basically is in the form of a flat strip of thin cardboard, as a means for carrying an advertising message. .Thus it is usually the case that a book match given away by a storekeeper carries advertising matter of some manufacturer, there being nothing on the book match carrying the name or other identifying dataof the storekeeper. In order to provide a means whereby the storekeeper may readily attach to the k book match a tag bearing his name, address, etc., it is accordingly another object of this invention to so form Iasarnple Acarrier as to constitute a readily attachable anddetachable tag having printed thereon such identifying data, to be attached to said book match. VIt is to be understood that such tag `may bear any desired form of advertisement other than Athat as indicated. 4

Other objects and structuraldetailswill be apparent from the subjoined description taken in connection with the drawings forming apart of this specication and inwhich:

Figure 1 is aperspective-view of one form .of the invention, showing a sample carried by the book match cover and match strip base'.

Figure 2 is a perspective Vview of rthe back of the book matchshown in Figure 1.

Figure 3 is a plan Yview of one of thematch 4stripsnemployed in the'book match of Figure 1.

Figure 4 is a detail sectional view on an enlarged scale, taken on line 4 4; Figure v1.

Figure 5 is a perspective view of a modified form of a sample carried by the `book match cover vand match strip base.

Eigure 6 is a plan Vview 'oi one of the match strips employed in the 'book match of'Figure 6.

Figure V'7` is a detail sectional View taken' on line 1-7,Figure 5.

Figure 8 is a perspective view of another modiiication of a sample carried by the bool; match cover and match strip base.

Figure 9 is a plan View of one of the match strips employed in the book match of Figure 8.

Figure 10 is a detail sectional View on an enlarged scale, taken on line IU-Ill, Figure 8.

Figure 11 is an end elevational view of another modification somewhat similar to that of Figure 8, showing a sample carried by the book match cover.

Figure 12 shows another constructional form of sample carrying book match wherein the sample is arranged on a carrier element removably fixed to the cover of the book match and extending beyond the top thereof.

Figure 13 is an end elevational View of the modication shown in Figure 12.

Figure 14 is a plan View of the carrier element of Figure 12.

Figure 15 is a modification based on the form shown in Figure 12 wherein the carrier element is permanently fixed with reference to the book match.

Figure 16 shows a book match having a modified form of carrier element removably xed to the lower end thereof.

Figure 17 is an end elevational view of the book match and carrier element of Figure 16.

Figure 18 is a plan view of the carrier element of Figure 16.

Figure 19 is a plan view of a modified form of the carrier element shown in Figure 18.

Figure 20 shows a modification of a removable carrier element wherein the sample attached thereto is arranged at one side of the book match.

yFigure 21 shows a carrier element similar in form to that shown in Figure 20 but permanently attached to the book match.

Figure 22 shows a still further modification of a carrier element removably attached to a portion of the matches of one of the match strips.

Figure 23 is a detail sectional View of the modication of Figure 22 taken on line 23-23; Figure 22.

Figure 24 is an additional modification similar to that of Figure 21 except that the sample carrier element is arranged wholly within the book match cover so that the sample carried thereby is within the same.

Referring to the drawings, the book match I0 shown in Figure 1 `comprises a cover II and a pair of paper match strips I2 of conventional shape and size except that the base portions I3 thereof are increased in length beyond the usual conventional length for a purpose to be hereinafter described. The cover II is formed in one piece of a relatively thin but stiff cardboard in the manner well known and shaped to provide a holding flap I4, a back I5, and a cover flap I6,A

the holding flap I4 extending over the base portions I3. A wire staple I8 driven through the holding flap I4, match strip bases I3 and back I5 permanently holds the same in assembled rela- .tion to form the book match I0. Each of the base nearest the bottom edge of the book match being formed to provide a tab 20 extending into the rectangular opening I9 as clearly shown 1n F1gure l. A transparent sheet 2l of tissue paper or f Cellophane is placed on the underside of the holding flap I4 to cover the window opening I9.4

Prior to the assembly of the book match, there is placed within the cut-out portion I'I, a wrapped sample 22 of any desired candy, gum, pill or other article of manufacture, which with the match strips I2 are placed in position between the holding flap I4 and back I5 with the sample 22 in registry with the window opening I9, the whole being attached together in assembled relation by the staple I8. It is thus seen that the sample 22 is securely held in place and is readily visible through the transparent cover 2| of the window opening I9. To facilitate removal of the sample 22, there is provided on the holding flap I4 and back I5 a line of perforations 23 starting With the tab 2B and extending around the bottom edge of the book match and on the back I5 outlining the cut-out portion II. Hence by merely pulling the tab 20 backwardly and rearwardly, the sample 22 is quickly and simply removed out of its pocket.

It is to be understood that While the cut-out portions I1 and window opening I9 are shown rectangular in form the same may assume any desired shape and size to accommodate any desired form of sample. Preferably the sample 22 should not exceed in thickness the combined thickness of the match strips I2 so that the bottom part of the book match Il) containing the sample will be flat as shown.

A modified book match construction for carrying a sample is shown in Figure 5. In this form the extended base portions I3a of the match strips I2a are each formed with a like circular opening IIa to receive therein a flat round sample 22a. The back I5a and holding flap I4a of the cover IIa are formed with a circular row of perforations 24. In the assembly of the parts the sample 22a is brought into registry with perforated circles 24 and said parts comprising the back I5a, match strips I2a and holding flap I4a being permanently fastened together by the staple I8. The sample 22a is thus securely contained within a pocket formed in the book match and may readily be removed by the simple expedient of pressing upon either of the circular portions 25 defined by the circular row of perforations 24 to sever the same from the holding flap I4a and back I5a in the manner readily apparent, thus forcing the sample 22al out of its pocket.

In the form shown in Figure 8, the extended base portions I3b of the match strips I2b are each provided with a like opening I'IbK shown rectangular in form, the side portions 28 of the base portion I3b on each side of the opening I'Ib having a transverse row of perforations 29 in alignment with the upper edge of the opening I'Ib, see Figure 9. Provided on the holding flap I4b and back |511 is a transverse row of perforations 35 and 3l lying in the same plane and spaced from the bottom edge of the book match a su'lcient distance so that with the sample 22h placed in the openings I'Ib of the match strips I2b and the whole placed between .the holding flap I4b and back I5b of the cover IIb, the perforations 29 on the base portions I3b and the perforations 3i), 3I on the cover are in registry in the same place. In this position the parts are stapled together by the staple I8, with the sample 22h securely held in its pocket defined by the opening I'Ib, holding flap I4b and back I 5b.

The perforations 29, 3Q and 3I indicate tear lines along which the lower portion 32 of the book match may be torn in order to remove the sample 2217 contained therein. It will be observed that in this form after the removal o-f the sample, lthe book match IOU will have the same appearance, form and shape as that of a book match of conventional form.

The form of book match and attached sample as shown in Figure 8 may be modified to the eX- tent shown in Figure 11. In this instance, the match strips are of conventional form with base portions I3c of conventional length as used in a standard book match. rI'he cover I|c however is made identical with the cover I |b of Figure 3 as to the holding iiap |4c, back |50 and cover nap |60, the holding flap and back being also provided with the transverse row of perorations 3U and 3|. Preferably the cover IIc and match strips |2c are initially assembled and fastened together by the staple IS, the base of the book match then providing a pocket eX- tending transversely oi the same and open at each end. Within this pocket 35 there is inserted a sample 22c protected by a suitable wrapper, said sample being held within the pocket in any desired manner such as by glueing or pasting the sample wrapper to the inside of thecover forming the pocket, by stapling, or by glueing or pasting a band or wrapper around the outside of the pocket or base of the book match, so as to extend over the open ends of the pocket whereby to retain the sample in position. The sample 22e is removed from the book match by tearing the pocket portion thereof along the periorations 35, 3| in exactly the same manner as set forth above with reference to the sample carrier in the book match showing in Figure 8.

It will be appreciated that this manner of carrying a sample as shown in Figure 11 is particularly Well adapted for samples that are thin and flat such for example as a stick of chewing gum, a razor blade, packets of powder, cosmetics or any other article of a like form, the length of which does not exceed the width of the book match. Again it will be noted that upon removal of the sample, the book match will have the same appearance, form and shape as that of a standard form of book match.

In each of the forms of sample carrying ibook match as shown in Figures l, 5, 8 and 11 it will be observed that the sample is actually away from or to one side of the match strips proper so as to be in fact in external relation thereto. The sample thus does not interfere with the opening or closing of the cover flap nor with the removal of the matches, and furthermore cannot be afiected by the chemicals forming the match heads.

Another method of providing a sample carrying structure to a book match is shown in Figures 12 to 23, inclusive.

Referring to Figure 12, I@ indicates generally a conventional standard form of book match containing a pair of match strips I2 and a one piece cover I I providing a holding nap I4, a back I5 and a cover flap I5, the base portion I3 of the match strips being arranged between the holding ap I4 and back I5, all of which are attached together by the staple I8.` Arranged between the inside match strip I2 and the inside of the back I5 of the cover is a carrier element or tag 44, shown in plan in Figure 14. The tag is formed of a strip of thin relatively stiff cardboard similar to that used in the cover Il and comprises a lower locking portion 4I and an upper carrier portion 42 separated by a transverse slot 43 the width of which is equal to the thickness of the cover Il and having ra length equal to the width `of cover II, for a purpose to be hereinafter described. The ltag All is preferably formed as to have its greatest width in the transverse region of the slot 43 to provide connecting portions 44 at each end of the slot, and the side edges 45 of the locking portion being inclined downwardly to the lower edge 46 thereof as shown. Adapted to be attached in any desired manner to the carrier portion 42 is a sample 41, the shape of the carrier portion 42 obviously being determined by the shape and size of the sample.

With the sample 4l attached to the tag 44, the same is assembled with the book match by the simple expedient of inserting the cover iiap I6 through the slot 43 in such manner that the locking portion 4I will contact the inside surface of the cover I I. The tag 4|) is then moved down- Wardly so thatl the sample 41 lies adjacent the hinged portion of the cover, with said hinge portion in the slot 43, as clearly shown in Figures 12 and 13, In this position of the tag 44, the lower edge 46 of the locking portion 4| is forced between the base I3 of the inside match strip and the back I5 whereby the tag is positively retained in its proper position, see Figure 13, at all times. The removal of the sample 41 and tag 4I) is achieved simply by opening the cover I6 and pulling the tag outwardly. The sample may also be removed by the tearing off of the carrier portion 42 at the connecting portions 44.

It is to be observed that the carrier portion 42 .of the tag 40 need not necessarily carry a sample. as the space dened by said carrier portion both on the front and rear thereof is well suited to have printed thereon an advertising message for the purpose as set forth in the above objects of vthe invention. The tag 4|) with the advertisement printed thereon is shown in Figure 14. As indicated both faces of the carrier portion may carry advertisements.

In the event it is desirable to permanently attach the tag 4I] to the book match, see Figure 15, the locking portion 41a is made of a greater length than the locking portion 4|) so that the lower edge 46a is in registry with the lower edge of the match strips and is thus fastened therewith to the cover by the staple I8.

In the form of sample carrying book match shownin Figure 16, there is utilized a tag 55 made of the same material as the tag 4i! which is provided with a transverse slot 5I, a carrier portion 52, a locking portion 53 and connecting portions 54. Viewing Figure 18 the upper edge of th'e slot 5| is provided with a centrally disposed cut.- out portion 55, the width and length of the slot 5| being such as to snugly receive therein the cover II of the book match, in the same manner as the slot 43 in the tag 4G. Attached to the carrier portion 52, in any desired manner, is a sample 56, it being understood that the carrier portion may instead carry an advertisement on the face and back thereof in the manner as shown and described with reference to the tag 4B, see Figure 14. The tag 55 is assembled with the book match by inserting the cover I I thereof through the slot 5| in such a manner that the tag 50 will be placed between the inside match strip and the inside surface of the cover back I5; the tag 59 being then pulled downwardly so that the locking portion 53 will abut the base portions i3 of the inside match strip with the portion of the cover connecting the back I5 and holding Hap I4 lying in the slot, see Figure 17. The dimensions of thecut-out portion .155 are Asuch as to -receivetherein the staple |8,

see dotted line showing in Figure 16. This construction of the tag 50 is such as to provide both a simple, quick and eiTective assembly of the same with the book match to eifect a positive attachment therewith. The sample 55 may be removed by a -pulling of the tag 50 out of the book match or by tearing the tag at the connecting portions 5t.A

Should it be desired to permanently amx the tag 5I) to the book match the same may be formed without the cut-out portion 55 and the locking portion 53 directly attached along with the match strips to the cover II by the staple I8.

Figure 19 shows a modification of the tag 55 wherein the tag 55a is formed with side ilaps 51, and an end iiap 58, and further provided with the scored or fold lines 59 whereby by a holding and pasting of the flaps to each other and with the edge portion 58a of the flap 58 pasted to the body of the tag adjacent the slot 5|, will provide acompletely closed container or box for the sample constituting an integral part of the tag 55a. A similar form of container construction may obviously be applied to the tag 410 and to the tags hereinafter described. The dotted line portion 55a. indicates the `cut-out portion which may be provided for the same purpose as set forth above with reference to the cut-out portion 55 of the tag 50.

In place of the sample there may be provided a plurality of sheets of advertising matter fastened in any desired manner to the tag sections.

The modification shown in Figure 2f) consists in providing a flat thin sheet of cardboard of the same material as that used in the tags as above described to provide a tag 6B, preferably rectangualr in form having a width exceeding the width of the book matchcover II and a length substantially equal to the length of the match strips. The lower edge 5l of the tag S0 is provided with a cut-out portion 62 to clear the staple I8 when the locking portion 53 shown in dotted lines of the tag @Il is inserted between the inside match' strip and the back of the cover in the same manner as the tags 4) and 50 are positioned. The carrier portion 64 extending beyond one side of the book match may carry either a sample 55 or a printed advertisement in the manner indicated and as shown on the tag 40, Figure lli. The tag 58 when positioned in the book match is securely held therein both by the frictional engagement of the locking portion 63 between the base portion of the match strips and the back i5 of the cover as well as by the staple I8 tted within the cut-out portion 62. Should it be desired to permanently affix the tag Bil to the bool; match there is provided a like tag 60a wherein the locking portion 63a is not formed with the cut-out portion S2 so that the staple I8 Will pass through said locking portion 63a as clearly shown in Figure 21.

To remove the sample carrying tag 563 in the form shown in Figure the same is simply moved or pulled outwardly lengthwise of between the match' strips and cover, while in the form shown in Figure 21, the sample is removed by tearing along the perforated line 65 provided on the tag a. Preferably the tear line S6 is so positioned on the tag 60a as to be inside of the book match cover which will serve as a reinforcement for the carrier portion a.

While in the various modications of sample carrying or advertising tags as described above, each form of tag is shown associated with the book match cover; it is also feasible to mount such a tag directly on the match strips to be solely carried thereby. Such 'a form of tag' I0 is shown by way of example in Figures 22 and 23, and is formed likefthe above mentioned tags of a like thin and relatively stiff cardboard to provide a carrier portion 'II and a locking portion I2 each of any suitable sizeV and dimensions. The inside longitudinal edge of the locking portion 'I2 is provided with an integral reversely bent flap I3 which at its lower end terminates in a tab I4 that extends beyond the lower edge of the locking portion 12. In the assembly of the tag 'I0 to the book match, the tag 'I0 is rst placed over a certain number of match heads at one side of the inside match strip I2 with the locking portion 'I2 facing the back I5 and with the tab 'I4 of the ap 13 inserted between the rows of match heads. Then by a downward movement of the tag 10, the certain number of matches at one side of the inside match strip becomes placed between the flap I3 and locking portion 12, as clearly shown in Figure 23, further downward movement of the tag IIJ being continued until the tab 14 is forcibly inserted between the base portions of the match strips, the tag I thereby assuming its iinal mounted position. Viewing Figure 23, it will be seen that sidewise movement of the tag I0 relative to the match strip is prevented while movement of the tag outwardly lengthwise of the match strip is prevented both by the frictional engagement of the tab 'Ill with the match strip bases and by the cover II. The flap 'I3 is hidden behind and is held in position by the outside match strip I2. As with the preceding described forms of tags, either a' sample 'I5 or an advertisement may be respectively attached and printed on the carrier portion II The removal of the tag 'I0 is aiected by the simple expedient of pulling the same outwardly lengthwise of the match strips I2.

In the form of sample carrying book match shown in Figure 24, the tag 8D with sample attached is placed directly within the cover of the book match, the match strips I2d being of reduced width in order to accommodate the tag within a book match cover Il of conventional size. The tag 80 comprises a vertical carrier portion 8| and a lateral locking portion 82 which is adapted to overlap the base portion i3d of the match strips I2d, so that the staple I8 will fasten the tag along with the match strips to the cover II, whereby the match strips I2d and the carrier portion 8I will lie in side by side relation. Attached to the carrier portion 8| is a sample 85, which may be detached from the book match by a tearing off of the carrier portion 8I in the manner readily apparent. In this constructional form the sample is completely covered as well as protected by the book match cover.

It is desired that it be understood that in View of the various methods illustrated of applying a sample or advertising carrier to a book match that various combinations thereof may be effected by combining the features of one form `with the features of another, and that numerous attaching said match strip at its base to said cover; a sample carrying or advertising tag having an intermediate portion of greater Width than the width of said book match cover, a transverse slot in said intermediate portion, a cutout portion formed centrally of said slot at one edge thereof, said book match cover extending through said slot in such relationship to said tag whereby the end portion of said tag to one side of said slot including said cut-out portion Will be disposed between said match strip and the inside of said cover at the base of said match strip, said staple being disposed within said cut-out portion, the other end portion of said tag on the other side oi said slot extending exteriorly of said book match and adapted to carry said sample or advertising.

2. In combination with a book match including at least one match strip, a cover and a staple attaching said match strip at its base to said cover; a sample carrying or advertising tag, a slot in said tag, a cut-out portion formed centrally of said slot at one edge thereof, said book match cover extending through said slot in such relationship to said tag whereby a portion of said tag to one side of said slot including said cut-out portion will be disposed between said match strip and the inside of said cover at the base of said match strip, said staple being disposed within said cut-out portion, and another portion of said tag adapted to carry the sample or advertising will extend eXteriorly of said book match.

LEWIS LIPOWITZ.

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