US2305227A - Advertising display device - Google Patents

Description

Dec. 15, 1942.

w. STEINHILBER ADVERTISING DISPLAY DEVICE Filed Se t. 18. 1941' ATTORNEY.

Patented Dec. 15, 1942 Walter .Steinhilber, New .Yr-k, -N. Y., assignorto Brett..Lithographing Company, Long Island- City', N. Y.

Application September 18, 1941', *Serial N 0. 411,296

6 Claims. (01. 40-4) This invention relates to advertising display devices and more particularly to types used in connection with containers, such as bottles for beverages.

The main object of the invention is to provide an attractive, mantle-like, display card, shaped and adapted to engage around the upper part of a conventional bottle, andbear, conspicuously,

ornamental, preferably colored, configurations,

togetherwith advertising legendsrelating to the contents of the container. I

A further feature is to provide an advertising medium inexpensively produced from cardboard stock material, capable of bearing illustrations,

in some way referring to the liquid inthe container, that is suited prior to use, to be compactly stacked for storage and transportation, readily curved to suit a bottle when required, and provided with interengaging means whereby it may be retained when in adjusted position.

These advantageous purposes are accomplished by the novel and practical construction and combination of integral parts hereinafter described and illustrated in the accompanying drawing, constituting a component of this disclosure, and in which- Figure 1 is a front elevational view of an embodiment of the invention, showing its application to a conventional bottle.

Figure 2 is a side elevational view of the same.

Figure 3 is a rear view thereof.

Figure 4 is a plan view of the device in its fiat blank form, sheared and pierced ready for use.

Figure 5 is a top plan view of the device as disposed on a bottle.

As indicated, the device is cut from a sheet of card board, printed and embellished preferably in colors prior to cutting, the blank presenting a substantially circular main portion l5.

This disc-like element is represented being grasped, at its opposed marginal edges by connections, shown as hand depicting elements I5, integral with arms I! extending from shoulders I8, centrally above which extends an upright neck I9.

This neck extends to a cheek element adjoining a face 2| having on its opposite side edge another cheek element 22, partially separated by an enclosed, sinuous slot 23, a similar but reversed cut 24 intervening the face 2| and cheek 20, the lobe like elements attached to the face appearing, in the finished display, as curled locks of hair, see Figure 1.

The outer part of the cheek element 22 is sheared to produce an upright slot 25 having angular ends and adapted to have inserted therein a 'tenon 25 formed on the outeredge' of the cheek element 28 in such manner as to lockingly engage the end members in slightly conical, gen- 5: erally cylindrical formation.

The circular disc l5 ispartially separated from the shoulder member 18 by a narrow crescent shaped cut' 2'! and presents a surface suited to bear advertising matter, as at 28.

drical body A blending into a conically contracted neck B, terminating in a mouth C, provided with'a stopper D. 7

To apply the device, the elements 25 and 25 are connected forming an annulus to engage readily on the bottle top, obscuring the mouth C and stopper D; the neck 19, now at the rear and centrally of the device, is bent along the scored lines as shown in Figure 4 and the arms I! twisted, relative to the shoulders I8, in such manner that the display device disc l5, partially curved in conformity with body of the bottle, is disposed at an angle closely adjacent to the body, clearly presenting whatever legend it may bear to the attention of an observer.

While the device is described as being composed of card board, it is apparent that any other thin sheet material, as Celluloid or metal may be preferred and which may be used with equal facility.

From the foregoing, it will be seen that an attractive display device has been disclosed in its preferred embodiment, subject to such changes as may come within the scope of the appended claims.

Having thus described the invention and set forth the manner of its construction, application and use, what is claimed as new and sought to secure by Letters Patent is:

1. An advertising device applicable to bottle shaped containers comprising, a unitary blank cut from sheet material and shaped to depict a human figure including a head, shoulders and arms terminating in hands, a disc bearing advertising matter connected by said hands, said disc separated at its upper edge from said shoulders to pass over a container neck to rest against the body thereof, said arms extending forwardly and downwardly at the'sides, said head having lateral horizontal extensions, one of said extensions terminating in a tongue and the other extension slit to receive said tongue thereby to constitute a flexible band engageable over the container neck, said head obscuring the top of the container and said disc disposed therebelow over the The bottle shown consists, as usual, of a cylincontainer body, all of said elements colored.v to represent a clothed human figure and constructed from a single piece of material.

2. An advertising device applicable to bottle shaped containers having a body, top and stopper comprising a unitary blank cut from sheet material and shaped to depict a human figure including a head, shoulders and arms terminating in hands, a disc bearing advertising matter integrally connected by said hands, said disc separated at its upper edge from said shoulders to pass over a bottle neck to rest against the bottle body, said arms extending forwardly and downwardly at the bottle sides, said head disposed against the uppermost part of the bottle above said disc obscuring the bottle stopper, lateralextensions on said head foldable to produce a band encircling the bottle top, and means combined with said band to unite the ends thereof, all of said elements of integral construction.

3. An advertising device applicable to bottle shaped containers comprising a unitary blank cut from sheet material and shaped to depict a human figure including a head, shoulders and arms terminating in hands, a disc bearing advertising matter connected by said hands, said disc separated at its upper edge by a. crescent shaped cut from the shoulders and arms to permit passage of the upper portion of a container and attached by said hands to the arms, a strap-like'element extending laterally from said head to encircle the container near its top, a tongue on the opposite side of said head, and a slot near the end of said strap-like extension receptive of said tongue.

4. An advertising display for bottles comprising a blank oi? sheet material having a face and side elements, interconnecting means at the outer extremities of said side elements to produc a tapered annulus fitting around the bottle top, a neck portion extending from one of said side elements, a shoulder connected thereto, said neck and shoulder being disposable at the rear of the bottle, arms at the ends of said shoulder extending to the front around the bottle sides, and a circular plate connected to said arms disposable on the front of the bottle and adapted to carry advertising matter, all parts being of integral construction. 5. An advertising display for bottles comprising a unitary sheet material blank, cut, shaped and colored to represent a human face having cheek portions, tenon and mortise connections at the outer ends of said portions engageable to form a conical band to engage around a bottle top, a transverse shoulder-like ,member connected to said portions to extend at the rear of the bottle, arms at the ends of said member to extend clown- Wardly at the sides, and a legend carrying disc connected by said arms at the front of'the bottle 6. In an advertising display device for bottles, a sheet material blank shaped to produce a legend bearing disc disposed on one side of the bottle, an ornamental head thereabove, said head constituting a hollow annulus, means to secure said head around the bottle neck, and connections between said head and disc reaching around the sides of the bottle, all of said elements being of integral construction.

WALTER STEINHILBER.

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