US2139377A - Display unit - Google Patents

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Publication number
US2139377A
US2139377A US225644A US22564438A US2139377A US 2139377 A US2139377 A US 2139377A US 225644 A US225644 A US 225644A US 22564438 A US22564438 A US 22564438A US 2139377 A US2139377 A US 2139377A
Authority
US
United States
Prior art keywords
display unit
tab
coating
body portion
liner
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
US225644A
Inventor
Arthur B Mull
Alan E Pradt
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Marathon Paper Mills Co
Original Assignee
Marathon Paper Mills Co
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Marathon Paper Mills Co filed Critical Marathon Paper Mills Co
Priority to US225644A priority Critical patent/US2139377A/en
Application granted granted Critical
Publication of US2139377A publication Critical patent/US2139377A/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/10—Fastening or securing by means not forming part of the material of the label itself by an adhesive layer
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F2003/023—Adhesive
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions
    • G09F2003/0264—Shapes or borders
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S462/00—Books, strips, and leaves for manifolding
    • Y10S462/90—Adhesive
    • Y10S462/901—Pressure sensitive

Definitions

  • This invention relates to a display unit which can be removably attached to any suitable supporting surface.
  • One of the objects of this invention is to provide a display sheet carrying advertising matter or other indicia thereon, and which can be conveniently affixed to any supporting surface or object.
  • Figure 2 is a sectional view taken on lines 22 of Figure 1,
  • Figure 3 is a fragmental perspective view of the display unit showing the cover strip in partially peeled condition
  • Figure 4 is a sectional view illustrating the display unit affixed to a supporting surface
  • Figure 5 is a fragmental plan view of a modification of the invention.
  • Figure 6 is a fragmental plan view of another modification of the invention.
  • FIG. 1 One embodiment of the invention is illustrated in Figure 1, wherein l2 indicates a display unit made of a stiff paper sheet or board. Any desired configuration may be given to the sheet depending upon the character of the use for which it is designed.
  • the configuration illustrated in Figure 1 is adapted, for example, for use as a tag to be afiixed to an automobile panel for recording mileage, date of change of oil and grease, etc.
  • One margin of the display unit is suitably cut and provided with a cut score line H) spaced away from the edge to'form a grasping tab II.
  • the rear face of the display unit l2 and the rear face grasping tab ii are coated with a suitable pressure sensitive adhesive composition I5.
  • this composition may consist of a cohesive agent, an adhesive agent, a modifier, and a thermoplastic solvent therefor.
  • the following composition for example, is suitable for use on display'units made of cardboard:
  • Rubber 15 Isobutylene polymer 15 Amorphous paraflin wax (M. P. F.) 19 Methyl abietate 25 Ester gum 25 Glycerine 0.5 Hydroquinoneuu;
  • the composition is preferably heated to about -200 F. and is applied to the base sheet by means of a roll or doctor blade heated to about 180-200 F. so as to spread a thin layer of the composition of suitable thickness on the base sheet.
  • the base sheet is preferably supported on a heated roll coacting with the spreader roll and spaced away suiiiciently to permit the desired thickness of coating to be applied. After the adhesive coating is spread itis congealed by passing the web over a chilled roll and a cover strip is applied lightly thereto.
  • a peelable cover strip N is applied thereto.
  • cover strip may be made of glassine, holland cloth, and the like which will adhere to the adhesive coating but will readily peel therefrom.
  • the tab I l is grasped as shown in Figure 3 and bent back. Since the tab H is completely severed from the display unit l2 by the cut score In it will adhere to the liner M by means of the adhesive coating on its rear face.
  • the tab ll thus serves as a finger hold for grasping the cover strip [4 and peeling it of! the adhesive coating 15 on the rear face of the display unit i2.
  • the tab II also serves to reinforce the portion of the cover strip l4 extending beyond the margin of the body portion. After the cover strip is completely peeled off the display unit is now ready to be affixed to any suitable supporting surface'by simply pressing with the fingers the adhesive coated face against the supporting surface it as shown in Figure l.
  • the display unit will remain firmly in place after being attached, but it can be readily removed from the supporting surface by simply peeling it off without fouling or marring the supporting surface in any way.
  • the unit may be afiixed again to the same supporting surface or other surface by pressing with the fingers.
  • the display unit may be made of any suitable sheet material such as cardboard, sheet metal, veneer, stiffened cloth, sheets made of synthetic materials such as celluloid, resins, and the like. It is obvious that any sheet material which may be printed or impressed with any indicia or with which any advertising matter may be afhxed or made integral therewith is contemplated within the scope of this invention. Any suitable shape, form or contour may be given to the display'unit depending upon the purpose for which it is to be used.
  • the invention is not restricted to any particular shape or contour of the tab II.
  • the tab ll may extend the full width of the display unit from which it is severed by a cut score line It and retained in position on the liner H by the adhesive II on the rear face of the tab.
  • a line 01 spaced slits or perforations l8 may be used along which the tab H is severed prior to peeling the cover strip I4 to which the tab adheres.
  • a display unit comprising a body portion, the rear face of said body portion being provided with a coating of pressure sensitive adhesive composition and a peelable liner applied to said coating, said liner being greater in area than the area of said body portion and having a. portion extending beyond the body portion to provide a grasping portion for peeling the liner from the said coating, and a tab portion afllxed to said grasping portion for reinforcing same and providing a finger hold when said liner is peeled from said coating.
  • a display unit comprising a body portion, a tab portion severable from said body portion, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said liner and to serve as a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.
  • a display unit comprising a body portion, a tab portion adjacent one end of said body portion and severed therefrom by a cut score line, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said liner and to serve as 'a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.
  • a display unit comprising a body portion, a tab portion adjacent one end of said body portion of less width than said body portion and severed therefrom by a cut score line, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said liner and to serve as a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.
  • a display unit comprising a substantially rectangular body portion, a tab portion adjacent one end of said body portion and severable therefrom along spaced perforations, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said linen and to serve as a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Adhesive Tapes (AREA)

Description

Dec. 6, 1938. A. B. MULL ET AL DISPLAY UNIT Filed Aug. 18, 1958 jive/dons Patented Dec. 6, 1938 UNITED STATES PATENT OFFICE nrsrmr UNIT of Wisconsin Application August 18, 1938, Serial No. 225,644
5 Claims.
This invention relates to a display unit which can be removably attached to any suitable supporting surface.
One of the objects of this invention is to provide a display sheet carrying advertising matter or other indicia thereon, and which can be conveniently affixed to any supporting surface or object.
Other and further objects and details of the invention will be apparent from the following descriptions and accompanying drawing, wherein- I Figure 1 illustrates one embodiment of the invention suitable for use as a display card or tag,
Figure 2 is a sectional view taken on lines 22 of Figure 1,
Figure 3 is a fragmental perspective view of the display unit showing the cover strip in partially peeled condition,
Figure 4 is a sectional view illustrating the display unit affixed to a supporting surface,
Figure 5 is a fragmental plan view of a modification of the invention, and
Figure 6 is a fragmental plan view of another modification of the invention.
One embodiment of the invention is illustrated in Figure 1, wherein l2 indicates a display unit made of a stiff paper sheet or board. Any desired configuration may be given to the sheet depending upon the character of the use for which it is designed. The configuration illustrated in Figure 1 is adapted, for example, for use as a tag to be afiixed to an automobile panel for recording mileage, date of change of oil and grease, etc. One margin of the display unit is suitably cut and provided with a cut score line H) spaced away from the edge to'form a grasping tab II. The rear face of the display unit l2 and the rear face grasping tab ii are coated with a suitable pressure sensitive adhesive composition I5. For example, this composition may consist of a cohesive agent, an adhesive agent, a modifier, and a thermoplastic solvent therefor. The following composition, for example, is suitable for use on display'units made of cardboard:
Per cent by weight Rubber 15 Isobutylene polymer 15 Amorphous paraflin wax (M. P. F.) 19 Methyl abietate 25 Ester gum 25 Glycerine 0.5 Hydroquinoneuu;
The composition is preferably heated to about -200 F. and is applied to the base sheet by means of a roll or doctor blade heated to about 180-200 F. so as to spread a thin layer of the composition of suitable thickness on the base sheet. The base sheet is preferably supported on a heated roll coacting with the spreader roll and spaced away suiiiciently to permit the desired thickness of coating to be applied. After the adhesive coating is spread itis congealed by passing the web over a chilled roll and a cover strip is applied lightly thereto.
In order to protect the adhesive coating i5 prior to the use of the unit for attaching to any desired supporting surface, a peelable cover strip N is applied thereto. Such cover strip may be made of glassine, holland cloth, and the like which will adhere to the adhesive coating but will readily peel therefrom.
In using this display unit, the tab I l is grasped as shown in Figure 3 and bent back. Since the tab H is completely severed from the display unit l2 by the cut score In it will adhere to the liner M by means of the adhesive coating on its rear face. The tab ll thus serves as a finger hold for grasping the cover strip [4 and peeling it of! the adhesive coating 15 on the rear face of the display unit i2. The tab II also serves to reinforce the portion of the cover strip l4 extending beyond the margin of the body portion. After the cover strip is completely peeled off the display unit is now ready to be affixed to any suitable supporting surface'by simply pressing with the fingers the adhesive coated face against the supporting surface it as shown in Figure l.
The display unit will remain firmly in place after being attached, but it can be readily removed from the supporting surface by simply peeling it off without fouling or marring the supporting surface in any way. The unit may be afiixed again to the same supporting surface or other surface by pressing with the fingers.
The display unit may be made of any suitable sheet material such as cardboard, sheet metal, veneer, stiffened cloth, sheets made of synthetic materials such as celluloid, resins, and the like. It is obvious that any sheet material which may be printed or impressed with any indicia or with which any advertising matter may be afhxed or made integral therewith is contemplated within the scope of this invention. Any suitable shape, form or contour may be given to the display'unit depending upon the purpose for which it is to be used.
It is also to be understood that the invention is not restricted to any particular shape or contour of the tab II. For example, in Figure 5 the tab ll may extend the full width of the display unit from which it is severed by a cut score line It and retained in position on the liner H by the adhesive II on the rear face of the tab. Instead of completely severing the tab l I from the display unit I! a line 01 spaced slits or perforations l8 may be used along which the tab H is severed prior to peeling the cover strip I4 to which the tab adheres.
It is obvious that many variations and changes may be made in the specific embodiment of the invention herein disclosed, and it is to be understood that all such variations are intended to be included in the appended claims as is broadly consistent with the prior art. I
We claim:
1. A display unit comprising a body portion, the rear face of said body portion being provided with a coating of pressure sensitive adhesive composition and a peelable liner applied to said coating, said liner being greater in area than the area of said body portion and having a. portion extending beyond the body portion to provide a grasping portion for peeling the liner from the said coating, and a tab portion afllxed to said grasping portion for reinforcing same and providing a finger hold when said liner is peeled from said coating.
2. A display unit comprising a body portion, a tab portion severable from said body portion, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said liner and to serve as a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.
3. A display unit comprising a body portion, a tab portion adjacent one end of said body portion and severed therefrom by a cut score line, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said liner and to serve as 'a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.
4. A display unit comprising a body portion, a tab portion adjacent one end of said body portion of less width than said body portion and severed therefrom by a cut score line, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said liner and to serve as a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.
5. A display unit comprising a substantially rectangular body portion, a tab portion adjacent one end of said body portion and severable therefrom along spaced perforations, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said linen and to serve as a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.
ARTHUR B. MULL. ALAN E. PRADT.
US225644A 1938-08-18 1938-08-18 Display unit Expired - Lifetime US2139377A (en)

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Cited By (40)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2439082A (en) * 1942-02-19 1948-04-06 Press On Inc Method of identifying goods and identifying labels used therewith
US2507659A (en) * 1943-10-07 1950-05-16 Zalkind Philip Index and reinforcing member
US2532459A (en) * 1946-10-01 1950-12-05 Dennison Mfg Co Strip ticket and method of making and applying the same
US2564085A (en) * 1951-08-14 taylor
US2583826A (en) * 1949-07-25 1952-01-29 Fischer Mary Ann Shoe with interchangeable panel inserts
US2598755A (en) * 1949-04-20 1952-06-03 Thomas H Birch Display device
US2604710A (en) * 1944-06-15 1952-07-29 Procedes Serge Beaune Soc D Authenticating means for documents
US2614349A (en) * 1948-06-17 1952-10-21 Bemis Bro Bag Co Detachable-label bag
US2639255A (en) * 1943-01-25 1953-05-19 Meyer Hans Means and method of marking textile articles
US2639256A (en) * 1948-02-11 1953-05-19 Meyer Hans Method of marking textile articles
US2649796A (en) * 1949-04-22 1953-08-25 Zalkind Philip Index tab device
US2805816A (en) * 1956-11-27 1957-09-10 Topflight Corp Business mailing piece
US2808358A (en) * 1955-06-29 1957-10-01 Fiore A Masse Composite tape for use with masking paper and method of application
US2819195A (en) * 1956-07-06 1958-01-07 Erwin W Huber Methods of producing pick-off printed adhesive metal plates
US2831277A (en) * 1954-02-17 1958-04-22 Strachan Harry Gray Wire tab dispenser
US2838168A (en) * 1954-08-11 1958-06-10 Charles G Schwarz Protective door plate
US2859051A (en) * 1955-06-22 1958-11-04 Henry B Simpson Vehicle maintenance sticker
US2954120A (en) * 1958-12-03 1960-09-27 Sterling E Norcross Coin and ticket holder
US2969057A (en) * 1957-11-04 1961-01-24 Brady Co W H Nematodic swab
US3011471A (en) * 1960-11-02 1961-12-05 Julius C Tam Bookmark
US3023887A (en) * 1957-07-16 1962-03-06 Tcchnical Tape Corp Nail coverings
US3044923A (en) * 1959-01-02 1962-07-17 Burton D Morgan Handling of self-adhering labels and the like
US3050027A (en) * 1960-08-02 1962-08-21 Gen Electric Device and process for machining operations
US3053383A (en) * 1960-05-13 1962-09-11 Kahn Milford Lee Small object dispenser
US3144935A (en) * 1962-09-04 1964-08-18 Arthur E Geyler Key holder
US3225755A (en) * 1963-04-01 1965-12-28 John H Shankland Horizontal arrow rest
US3241863A (en) * 1962-10-19 1966-03-22 George M Paddack Book covers
US3250033A (en) * 1964-01-22 1966-05-10 Duro Pen Co Inc Ball point pen, including personalized display element
US3290059A (en) * 1965-07-06 1966-12-06 Newman Samuel Reminder arrangement
US3299461A (en) * 1965-12-13 1967-01-24 Jerry H Marks Lint removing surface cleaner for garments
US3329333A (en) * 1965-04-28 1967-07-04 Martin M Ormond Post card or similar device
US3402495A (en) * 1966-03-14 1968-09-24 David D. Fishback Lettering and numbering means
US3505140A (en) * 1966-04-20 1970-04-07 Lyman D Dunn Apparatus and method for laminating card-like articles
US3767038A (en) * 1972-09-07 1973-10-23 H Channing Composite label and battery package
US3782017A (en) * 1971-11-11 1974-01-01 G Graham Collar identification tag
US3822492A (en) * 1973-04-17 1974-07-09 T Crawley Removable reusable labels
US3833452A (en) * 1969-01-10 1974-09-03 Co Generale D Automotisme Self-adhering label
US4104816A (en) * 1976-12-16 1978-08-08 Doring Labels, Inc. Multi-function label and carrier web
US4394038A (en) * 1981-01-09 1983-07-19 Klein Paul E Adhesive-backed booklet for credit card transaction
US20160052328A1 (en) * 2013-03-18 2016-02-25 Renate Beck Gmbh Protective bag for storing stamps and similar products

Cited By (40)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2564085A (en) * 1951-08-14 taylor
US2439082A (en) * 1942-02-19 1948-04-06 Press On Inc Method of identifying goods and identifying labels used therewith
US2639255A (en) * 1943-01-25 1953-05-19 Meyer Hans Means and method of marking textile articles
US2507659A (en) * 1943-10-07 1950-05-16 Zalkind Philip Index and reinforcing member
US2604710A (en) * 1944-06-15 1952-07-29 Procedes Serge Beaune Soc D Authenticating means for documents
US2532459A (en) * 1946-10-01 1950-12-05 Dennison Mfg Co Strip ticket and method of making and applying the same
US2639256A (en) * 1948-02-11 1953-05-19 Meyer Hans Method of marking textile articles
US2614349A (en) * 1948-06-17 1952-10-21 Bemis Bro Bag Co Detachable-label bag
US2598755A (en) * 1949-04-20 1952-06-03 Thomas H Birch Display device
US2649796A (en) * 1949-04-22 1953-08-25 Zalkind Philip Index tab device
US2583826A (en) * 1949-07-25 1952-01-29 Fischer Mary Ann Shoe with interchangeable panel inserts
US2831277A (en) * 1954-02-17 1958-04-22 Strachan Harry Gray Wire tab dispenser
US2838168A (en) * 1954-08-11 1958-06-10 Charles G Schwarz Protective door plate
US2859051A (en) * 1955-06-22 1958-11-04 Henry B Simpson Vehicle maintenance sticker
US2808358A (en) * 1955-06-29 1957-10-01 Fiore A Masse Composite tape for use with masking paper and method of application
US2819195A (en) * 1956-07-06 1958-01-07 Erwin W Huber Methods of producing pick-off printed adhesive metal plates
US2805816A (en) * 1956-11-27 1957-09-10 Topflight Corp Business mailing piece
US3023887A (en) * 1957-07-16 1962-03-06 Tcchnical Tape Corp Nail coverings
US2969057A (en) * 1957-11-04 1961-01-24 Brady Co W H Nematodic swab
US2954120A (en) * 1958-12-03 1960-09-27 Sterling E Norcross Coin and ticket holder
US3044923A (en) * 1959-01-02 1962-07-17 Burton D Morgan Handling of self-adhering labels and the like
US3053383A (en) * 1960-05-13 1962-09-11 Kahn Milford Lee Small object dispenser
US3050027A (en) * 1960-08-02 1962-08-21 Gen Electric Device and process for machining operations
US3011471A (en) * 1960-11-02 1961-12-05 Julius C Tam Bookmark
US3144935A (en) * 1962-09-04 1964-08-18 Arthur E Geyler Key holder
US3241863A (en) * 1962-10-19 1966-03-22 George M Paddack Book covers
US3225755A (en) * 1963-04-01 1965-12-28 John H Shankland Horizontal arrow rest
US3250033A (en) * 1964-01-22 1966-05-10 Duro Pen Co Inc Ball point pen, including personalized display element
US3329333A (en) * 1965-04-28 1967-07-04 Martin M Ormond Post card or similar device
US3290059A (en) * 1965-07-06 1966-12-06 Newman Samuel Reminder arrangement
US3299461A (en) * 1965-12-13 1967-01-24 Jerry H Marks Lint removing surface cleaner for garments
US3402495A (en) * 1966-03-14 1968-09-24 David D. Fishback Lettering and numbering means
US3505140A (en) * 1966-04-20 1970-04-07 Lyman D Dunn Apparatus and method for laminating card-like articles
US3833452A (en) * 1969-01-10 1974-09-03 Co Generale D Automotisme Self-adhering label
US3782017A (en) * 1971-11-11 1974-01-01 G Graham Collar identification tag
US3767038A (en) * 1972-09-07 1973-10-23 H Channing Composite label and battery package
US3822492A (en) * 1973-04-17 1974-07-09 T Crawley Removable reusable labels
US4104816A (en) * 1976-12-16 1978-08-08 Doring Labels, Inc. Multi-function label and carrier web
US4394038A (en) * 1981-01-09 1983-07-19 Klein Paul E Adhesive-backed booklet for credit card transaction
US20160052328A1 (en) * 2013-03-18 2016-02-25 Renate Beck Gmbh Protective bag for storing stamps and similar products

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