US2124335A - Shipping and display package - Google Patents

Description

July 19, 1938. B. KLEIN SHIPPING AND DISPLAY PACKAGE l2, ,1957 2 Sheets-Sheet 1 Filed Jan.

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July 19, 1938. B. KLIN 2,124,335

sHIPPINGAND DISPLAY PACKAGE Filed Jan.. 12, 1937 2 sheets-sheet? TWIKIEM L AFUET I lmllllll'.

ATTORNEY.

Patented July 19, 1938` UNITED STATES 2,124,335 SHIPPING AND insrLAr rAcxAoE Benjamin Klein, Long Iliana City. RLY., assigner of one-third to Erwin Richard Mihm and onethird to Roy Herman, both oi' NewYork, N. Y.

Appueauqn January lz, im, sehn No. `120.169 s claims. (ci. zoe- 44)- This invention relates to a carton of the type intended to be used for display oi' the goods shipped therein, and more particularly relates to such a carton designed to be self-advertising of the goods displayed.

4An object oi' the invention is to provide a carton oi' the knock-down type which can be fabricated in the initial form of individual one-piece blanks and sold in quantity to manufacturers,

the blanks being stacked in the ilat, and eaoh manner, with legends descriptive of the goods.

the conventional usage being to erect the carton to the extent necessary to receive the goods, and

l5 then to close-in the goods for shipment, by means of a hinged lid, but without special provision of means for eiiective presentation of leaflets or other advertising media.

Such literature is ordinarily enclosed loosely within the carton, or in the larger boxes in which 20 the smaller units are shipped, and there is often a reluctance on the part of store managers and salesmen to exert any efl'ort to make such a sales appeal effective by displaying it properly in juxtaposition with the goods, so that frequently the 25 literature finds its way at once into the wastebasket. This tendency is aggravated by the real t difficulty of making readily such a disposition of the Aliterature that the sheets which contain it will not obstruct the goods and so prevent an in- 0 spection of the kind which aids in selling them to customers. such obstruction usually occurring when the pamphlets are laid upon the goods exposed for sale.

The alternative practice of laying the leaets 35 upon the store counter is in disfavor ior the reason that a counter soon becomes cluttered with such advertising matter, interfering with proper display of the goods and detracting from the advertising value of the matter itself, as the general eect of a counter so used is untidy and unattractive to customers.

Under such conditions, a particular object ofl and a cover section both fabricated as a unitary .a novel and compact package lor shipment of goods, and which combines therewith, in a unitary assembly, an advertising display that can be f set up without the need for* any special skillror 10 training yon the part of the sales force, and which will be eii'ective as a sales-aid throughout its'lii'e as a container for the goods to be sold.

Still another object is to provide a container having the -above advantages, and comparing so favorably in cost with conventional containers which lack the display features, that the increased advertising value will more than pay for the added cost; and accordingly the carton may be thrown away when all of its contained articles have lbeen sold.

Other objects and features of the invention will appear as the description of the particular physical embodiment of the invention selected for illustration progresses.

In-the accompanying drawings like characters of reference are applied to corresponding `parts throughout the several views which make up thedrawings, in which:

Fig. 1 is a view in plan of a blank oi' suitable 30 f contour from which to fabricate a shipping and display carton, in the construction oi' which the present invention isvembodied; r

Fig. 2 is a view in perspective showing a stage in the formation oi? the carton in which the container part is fully erected and ready to be closed by the cover part; v

Fig. 3 is a perspective view from a different angle, illustrating the manner of tucking in the cover after the container has received its con- 40 tents for shipment;

Fig. 4 is a perspective view from the same angle, illustrating the loaded container with the cover fully closed and provided with a bundle of advertising pamphlets, as thefassembly appears when ready for shipment; V

Fig. 5 is a view in iront perspective, illustrating an intermediate stage in the opening of the assembly, preparatory to arranging it for display;

Fig. 6 is a similar' view showing the assembly 504 f fully arranged for display oi.' its contents, with the advertising pamphlets presented for ready withdrawal. 1

In the now-preferred embodiment of the invention selected tor illustration and description, the

reference character Il designates generally a blank formed of suitable carton material, preferably of an attractive color and finish for display, and printed with suitable legends. (not shown) descriptive of the goods to be shipped and displayed.

The lower part of the blank is of sufficient area, and suitably provided with lengthwise and transverse score lines, as ||2|4 and |5|1; also slits I8, and tabs I9, to aid in the erection of a container part designated generally in Figs. 2 to 6 by the reference character 20, such container for shipment of any suitable articles being of known structure, that shown being merely illustrative in character, as any suitable form may be utilized.

In pursuance of the invention, provision is made of a cover section adapted to close in the' top ofrthe loaded container and also to serve as a support for the advertising matter to be displayed when the container is opened.

In the insta/nce illustrated, this cover comprises an integral extension of the main portion of the-blank and is designated generally by the reference character 2|, in Fig. 1. It adjoins the end-forming panel 22 of the container along the scored fold line I5 and its area is defined byl scored longitudinal side lines 23, a front fold line 24, and a rear fold line 25 which is parallel with the edge fold l5 and constitutes the hinge around which the cover structure 2| swings bodily to the closed position shown in Fig. 4.

Before the cover is thus closed, the side wings 26 and the front flap 21 are bent down from their Fig. 5 position to their Fig. 3 position, so that they can be tucked in between the contents 30 of the container, and the contiguous inner side and front walls 28 and 29 thereof.

The cover section 2| (see Fig. 4) when swungdown around the hinge 25, leaves within its rear portion a space which corresponds approximately in depth to the distance between fold lines l5 and 25, in pursuance .of the invention, this space being intended to receive a bundle of advertising matter 33, so assembled with the filled carton that it is not likely to be displaced, either accidentally or by intention.

For this purpose, the cover section 2| is provided with an elongated slot 3|, of suitable dimensions to permit ready introduction thereto slidingly of the bundle 33, so as to extend to the bottom of the carton, this mouth-like orifice being desirably provided with lip-like margins 32, as shown in Figs. 3 to 6, which lend themselves readily to digital manipulation when inserting the bundlel 33, and at the same time present an attractive, ornamental appearance across the respective faces of the bundle, in the display position shown in Fig. 6.

The cover1 and bundle are designed and intended to be erected to this Fig. 6 display position without the need for removal of the bundle from its originally inserted position in the slot 3|, and certain novel structural features have been provided with this end in view, as well as to render the entire set-up of the display one which will arrest the attention of a possible purchaser and direct it favorably to the goods and to the advertising matter in the bundle, which is intended to be removable at will, as indicated by a suitable legend, such as Take a Leaflet.

In order to support the bundle of leaflets in their erect position, and to create an eiect of stability or solidity at the same time, the cover section 2| is cut and scored across its medial portion in such a manner as to provide the four short fold lines 34, two at either end of the mouth 33, leaving a small web 35 at each side, these serving as abutments for the bundle, and also acting to connect the front wall 31 with the rear wall 36 of the pocket formed by the bending over and downward of that portion of the cover 2| which is constituted by the front wall or panel 31 and its adjoining front end flap 21.

It will be understood that the front ap 21 is tucked in front of the bundle of leaflets and in l back of the contents 3U of the container I| (see Fig. 6) when the display is set up, and as the contents are removed from front to rear progressively, the erect display position will be maintained until all of the articles exposed in the container shall have been sold.

Any number of leaets found desirable may be included in the bundle 33, and the removal of any of the number so included will not diminish the eiectiveness of the display, as the legend Take-a-Leafiet may be a relatively inconspicuous part of the matter printed on the face of the panel 31, and the absence of any leaets will be likely to provoke an inquiry for information.

As long asany of the articles intended to be ysold remain at the rear of the container Il, the erect position of the foldedeover panels 36 and 31 will be maintained, regardless of the presence or absence of leaflets, and the attractiveness of the display will continue. This may be enhanced by pinking the edges of the wings 26, as illustrated, or by any suitable ornamentation thereof.

When all of the articles in the container have been sold, it may be thrown away, and a new carton opened up to display a fresh supply of the goods, as the expended package has performed its intended function, and the difference in expense of fabrication and of material, as compared with a carton of like structure, but of conventional form, without the display features, is more than paid for by the advertising value of the display, and by the elimination of waste due to the firstmentioned tendency of clerks and shopkeepers to throw away leaflets when the latter are only available in a loose form which results in littering up the store counters.

From the foregoing description, it will be evident that the invention provides a compact and novel package for shipment of goods, and which combines therewith, in a unitary assembly, an advertising display that can be set up without the need for special skill or training on the part of the sales-force, and which is effective as a salesaid throughout its life as a container for the articles to be sold.

While I have disclosed the best physical embodiment of the invention known to me at the present time, it is to be understood that the form shown is merely illustrative and does not exhaust the possible physical embodiments of the idea of means which underlies the present invention.

I claim:

1. As a new article of manufacture, a shipping carton in combination with a bundle of advertising media, said carton comprising a container section, and a cover section joined to an edge of the container section by an integral hinge strip defined by a double fold line, said cover having a transverse slot, and said bundle being tucked into said slot, overlying the forward part of the cover and underlying the rear part thereof.

2. As a new article of manufacture, a shipping carton in combination with a bundle of advertising media, said carton comprising a container section, and a cover section joined to an edge of 5. and underlying the rear part thereof and extendling in front of the back portion of the container to the bottom thereof, the cover parts thus disposed being arranged in downwardly inclined position from rear to front, so thata mean average 10 thickness for the package is thereby established,

and said package is thereby adapted to occupy a level position when packed with a multiplicity of other packages.

3. A shipping and display carton of the class 15 described, comprising a container section and a cover section, both fabricated as a unitary structure from suitable carton material, said cover section adjoining hingedly an edge of said container section by a double fold line and having a pair of medial transversely disposed hinged connections separated by a mouth through which have been tucked a bundle of descriptive matter or sheets, said bundle occupying, in the erected position of the cover, its original position through said mouth, and retained therein by the front wall of the cover section, said front wail occupying a position folded down over and in front of the lower portion of the bundle, and the front flap of the cover being tucked behind the contents of the container near the rear thereof, and acting as an anchor for the cover, maintaining the erect position thereof for display.

BENJAMIN KLEIN.

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