US20150052657A1

US20150052657A1 - Two part joinable apparel forming a hybrid of interchangeable brands, logos, indicia or themes

Info

Publication number: US20150052657A1
Application number: US14/254,701
Authority: US
Inventors: David J. Miller
Original assignee: Individual
Current assignee: Individual
Priority date: 2013-04-16
Filing date: 2014-04-16
Publication date: 2015-02-26
Also published as: CA2849216A1

Abstract

Apparel comprises a first portion and a second portion and at least two joining lines there between and wherein i) the first portion comprises a partial moiety of a first brand, logo, indicia or theme; ii) the second portion comprises a partial moiety of a second brand, logo, indicia or theme; iii) the first portion and second portion are separable at the two joining lines; and wherein the partial moiety of the first brand, logo, indicia or theme aligns (in full or in part) with the partial moiety of the second brand, logo, indicia or theme forming a hybrid brand, logo, indicia or theme with elements of each of the first brand, logo, indicia or theme and the second brand, logo, indicia or theme.

Description

FIELD OF THE INVENTION

The present invention relates to the field of apparel and in particular to apparel which bears brands, logos, themes or indicia of for example, sports teams, players and the like.

BACKGROUND ON THE INVENTION

Supporters and fans often wish to support a preferred cause, team or affiliation by way of wearing apparel which depicts brands, logos, themes or indicia representative of such a cause, team or affiliation. Generally, in the sporting realm, such apparel is created to be specific to a team or to a player (or to one player and a selected team), which a fan will then purchase and wear showing support and allegiance to that team and/or player. The difficulty and as yet unmet need is for the supporter fan who supports more than one particular cause, team or affiliation and who may wish to interchange brands, logos or indicia at will, without the attendant costs of buying new entire apparel.
One known solution in the sporting realm is a jacket of reversible construction such that turning the garment inside-out provides a different look with some such garments displaying different sports teams as part of their two looks. For example, in U.S. Pat. No. 6,550,066, there is disclosed a sports jacket of reversible construction for displaying alternate team and/or player affiliations. The team jacket has different team's sports logos on respective inner and outer surfaces thereof. The jacket may also display the names of players so that the jacket may be reversed to reveal a different player's name and/or number. In this regard, a fan purchases a jacket with one “affiliation” on one side the jacket and another “affiliation” on the other reversible side the jacket. Only one affiliation is visible at a time.
Sports apparel may also come with patches, logos, player names, player numbers, and the like permanently affixed thereto as a display of unity and support of the person wearing the sports jacket for a particular sports team or for a particular player. Such patches may be sewn to (for example) shoulder, chest, and back areas of the sports apparel. Usually different sports apparel is owned and worn for each different sports team or player particularly when attending a sports event of the sports team or player. This can be an expensive proposition since most sports apparel with team or player logos currently cost upwards of one to two hundred dollars and are likely to rise in price in coming years. When the wearer moves to a different city, one or more pieces of sports apparel may need to be purchased that match the sports team(s) and player(s) of the new city. Sports teams also leave cities and new sports teams enter cities as sports franchises are bought, sold, and moved. Wearers switch team loyalties from year-to-year based on team performance and changing personal preferences. Players are traded to other sports teams or voluntarily switch sports teams particularly with the advent of salary caps and free agency for players. Currently available options for multiple team/player allegiances via apparel are restricted.
It is an object of the present invention to obviate or mitigate the above disadvantages.

SUMMARY OF THE INVENTION

The present invention provides, in one aspect, apparel comprising a first portion and a second portion and at least two joining lines there between and wherein i) the first portion comprises a partial moiety of a first brand, logo, indicia or theme; ii) the second portion comprises a partial moiety of a second brand, logo, indicia or theme; iii) the first portion and second portion are separable at the two joining lines; and wherein the partial moiety of the first brand, logo, indicia or theme aligns (in full or in part) with the partial moiety of the second brand, logo, indicia or theme forming a hybrid brand, logo, indicia or theme with elements of each of the first brand, logo, indicia or theme and the second brand, logo, indicia or theme.
The present invention provides, in another aspect, apparel comprising a first portion and a second portion wherein i) first portion and second portion are removably attachable to one another by at least two joining lines; ii) the first portion comprises a partial moiety of a first brand, logo, indicia or theme; iii) the second portion comprises a partial moiety of a second brand, logo, indicia or theme; and wherein when the first portion and the second portion are aligned and joined by the at least two joining lines forming a hybrid brand, logo, indicia or theme with elements of each of the first brand, logo, indicia or theme and the second brand, logo, indicia or theme.
The present invention provides, in another aspect, a method of making dynamically customizable apparel for supporting both a first brand, logo, indicia or theme and a second brand, logo, indicia or theme and which comprises: i) selecting an apparel type; ii) selecting a first portion of the apparel, said first portion comprising a partial moiety of a first desired brand, logo, indicia or theme; iii) selecting a second portion of the same apparel, said second portion comprising a partial moiety of a second desired brand, logo, indicia or theme; iv) removably joining the first portion and the second portion via at least two joining lines; and via such joining v) forming a hybrid brand, logo, indicia or theme with elements of each of the first brand, logo, indicia or theme and the second brand, logo, indicia or theme.
Additional objects and advantages of the invention are set forth in, or will be apparent to those of ordinary skill in the art, from the detailed description as follows. Also, it should be further appreciated that modifications and variations to the specifically illustrated and discussed features and materials hereof may be practiced in various embodiments and uses of this invention without departing from the spirit and scope thereof, by virtue of present reference thereto. Such variations may include, but are not limited to, substitutions of the equivalent means, features, and materials for those shown or discussed, and the functional or positional reversal of various parts, features, or the like.
Still further, it is to be understood that different embodiments, as well as different presently preferred embodiments, of this invention, may include various combinations or configurations of presently disclosed features, elements, or their equivalents (including combinations of features or configurations thereof not expressly shown in the figures or stated in the detailed description).
These and other features, aspects and advantages of the present invention will become better understood with reference to the following descriptions and appended claims. The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate an embodiment of the invention and, together with the descriptions, serve to explain the principles of the invention.
There are numerous and specific advantages of the product of the invention as compared to other known and used sports apparel. Primarily, there is provided herein a novel way to interchangeably and in a whimsical manner “customize” apparel for support of at least two brands, logos or indicia. Each apparel item comprises two parts: a first portion and a second portion (“mating portions”). A user can purchase a plurality of first and second mating portions, each depicting a partial brand, logo, indicia or theme. One joined, the apparel, via the full or part alignment of the moieties of the two brands, logos or indicia visibly demonstrates the dual allegiance of the wearer. In part, a novel feature is that neither the first brand, logo, indicia or theme nor the second brand, logo, indicia or theme is fully depicted but rather the arrangement provides a comical and unique “hybrid” of both. As often as a wearer wishes to change allegiances, he/she simply interchanges one or both of the first and second mating portions of the apparel such that the actual possibilities are endless.
These and other objects and advantages of the present invention will become more apparent to those skilled in the art upon reviewing the description of the preferred embodiments of the invention, in conjunction with the figures.

BRIEF DESCRIPTION OF THE DRAWINGS

The present invention will be better understood and objects apparent when consideration is given to the detailed description herein, made with reference to the annexed drawings wherein:

FIG. 1 is a front view of one apparel item of the invention, a sports jersey;

FIG. 2 is an exploded view of the apparel of FIG. 1 showing the disconnection of the first and second mating portions of the apparel;

FIG. 3 is a back view of the apparel of FIG. 1;

FIG. 4 is one means of releasable/removable attachment of the first portion and the second portion of the apparel via a zipper;

FIG. 5 is another means of releasable/removable attachment of the first portion and the second portion of the apparel via Velcro;

FIG. 6 is a front view of another apparel item of the invention, a jacket;

FIG. 7 is an exploded view of the apparel of FIG. 6 showing the disconnection of the first and second mating portions of the apparel;

FIG. 8 is a front view of another apparel item of the invention, a baseball cap; and

FIG. 9 is an exploded view of the apparel of FIG. 8 showing the disconnection of the first and second mating portions of the apparel.

PREFERRED EMBODIMENTS OF THE INVENTION

A detailed description of one or more embodiments of the invention is provided below along with accompanying figures that illustrate the principles of the invention. As such this detailed description illustrates the invention by way of example and not by way of limitation. The description will clearly enable one skilled in the art to make and use the invention, and describes several embodiments, adaptations, variations and alternatives and uses of the invention, including what we presently believe is the best mode for carrying out the invention. It is to be clearly understood that routine variations and adaptations can be made to the invention as described, and such variations and adaptations squarely fall within the spirit and scope of the invention.
In other words, the invention is described in connection with such embodiments, but the invention is not limited to any embodiment. The scope of the invention is limited only by the claims and the invention encompasses numerous alternatives, modifications and equivalents. Numerous specific details are set forth in the following description in order to provide a thorough understanding of the invention. These details are provided for the purpose of example and the invention may be practiced according to the claims without some or all of these specific details. For the purpose of clarity, technical material that is known in the technical fields related to the invention has not been described in detail so that the invention is not unnecessarily obscured. Similar reference characters denote similar elements throughout various views depicted in the figures.
This description of preferred embodiments is to be read in connection with the accompanying drawings, which are part of the entire written description of this invention. In the description, corresponding reference numbers are used throughout to identify the same or functionally similar elements. If and when used herein relative terms such as “horizontal,” “vertical,” “up,” “down,” “top” and “bottom” as well as derivatives thereof (e.g., “horizontally,” “downwardly,” “upwardly,” etc.) should be construed to refer to the orientation as then described or as shown in the drawing figure under discussion. These relative terms are for convenience of description and are not intended to require a particular orientation unless specifically stated as such. Terms including “inwardly” versus “outwardly,” “longitudinal” versus “lateral”, “adjacent” and the like are to be interpreted relative to one another or relative to an axis of elongation, or an axis or center of rotation, as appropriate. Terms concerning attachments, coupling and the like, such as “connected” and “interconnected,” refer to a relationship wherein structures are secured or attached to one another either directly or indirectly through intervening structures, as well as both movable or rigid attachments or relationships, unless expressly described otherwise.
In the present disclosure and claims, the word “comprising” and its derivatives including “comprises” and “comprise” include each of the stated integers but does not exclude the inclusion of one or more further integers or elements. The terms cords and cording may be used interchangeably.
The term “invention” and the like mean “the one or more inventions disclosed in this application”, unless expressly specified otherwise.
The terms “an aspect”, “an embodiment”, “embodiment”, “embodiments”, “the embodiment”, “the embodiments”, “one or more embodiments”, “some embodiments”, “certain embodiments”, “one embodiment”, “another embodiment” and the like mean “one or more (but not all) embodiments of the disclosed invention(s)”, unless expressly specified otherwise.
The term “variation” of an invention means an embodiment of the invention, unless expressly specified otherwise. A reference to “another embodiment” or “another aspect” in describing an embodiment does not imply that the referenced embodiment is mutually exclusive with another embodiment (e.g., an embodiment described before the referenced embodiment), unless expressly specified otherwise.
The terms “including”, “comprising” and variations thereof mean “including but not limited to”, unless expressly specified otherwise.
The terms “a”, “an” and “the” mean “one or more”, unless expressly specified otherwise.
The term “plurality” means “two or more”, unless expressly specified otherwise.
The term “herein” means “in the present application, including anything which may be incorporated by reference”, unless expressly specified otherwise.
The term “whereby” is used herein only to precede a clause or other set of words that express only the intended result, objective or consequence of something that is previously and explicitly recited. Thus, when the term “whereby” is used in a claim, the clause or other words that the term “whereby” modifies do not establish specific further limitations of the claim or otherwise restricts the meaning or scope of the claim.
The term “e.g.” and like terms mean “for example”, and thus does not limit the term or phrase it explains.
The term “respective” and like terms mean “taken individually”. Thus if two or more things have “respective” characteristics, then each such thing has its own characteristic, and these characteristics can be different from each other but need not be. For example, the phrase “each of two machines has a respective function” means that the first such machine has a function and the second such machine has a function as well. The function of the first machine may or may not be the same as the function of the second machine.
The term “i.e.” and like terms mean “that is”, and thus limits the term or phrase it explains.
As used herein, the term “joining line” refers to the edges of each of first portion and second portion by which each is removably separated. The joining lines need not be configured to create the first portion and second portion as “symmetrical” or “mirror images” of each other, although this is a preferred option.
As used herein first portion and second portion are removably attachable to one another by at least two joining lines. There are a number of fastening means by which the portions may be removably (or releasably) attached and these include, but are not limited to: zippers (for example plastic or metal), hook and loop fasteners (for example those patches or strips sold under the trademark Velcro®), buttons, sewing tape, hook and eye fasteners, double-sided tape, snaps etc. . . . . Furthermore, slidingly engaging fasteners, which were developed to address several problems with Velcro (for example heavy duty variants such as Dual Lock™ or Duotec™) may be used herein. These feature mushroom shaped stems on each face of the fastener, providing an audible snap when the two faces mate.
In one aspect, the selected fastening means is hidden (either under a material flap or via other fabric concealment modes, known in the art). In an alternative, the selected fastening means is visible to the eye and may in fact be a prominent feature of the apparel design. For example, the fastening means by which the first portion and second portion attach along the joining lines may be a zipper, which is purposely large and notable to emphasize the humorous aspect of the split allegiance between the two brands, logos or indicia and the creation of the hybrid brand, logo, indicia or theme.
As used herein “apparel” is to be accorded broad meaning and includes, but is not limited to shirts (including tee-shirts, golf shirts, sweatshirts, t-shirts, tops, polo shirts, rugby shirts, blouses, undershirts, singlets and jerseys), jumpers, cardigans, pullovers, vests, pants, waistcoats, trousers, jeans, shorts, playsuits, skirts, dresses, socks, bath robes, dressing gowns, nightwear, beachwear, swimwear, bikinis, headgear (for example hats and caps), rainwear, coats, parkas, anoraks, windbreakers, overcoats, jackets, capes, blazers, and sweatsuits.
In a preferred form, and wherein apparel is an item with sleeves, the first portion comprises a body, a front panel, a back panel and one sleeve and the second portion comprises a body, a front panel, a back panel and the other sleeve. In a preferred form, and wherein apparel is an item with sleeves and a collar, the first portion comprises a body, a front panel, a back panel, one sleeve and one half of the collar and the second portion comprises a body, a front panel, a back panel, the other sleeve and the other half of the collar. In a preferred form, and wherein apparel is an item with legs, the first portion comprises one leg (and moieties of a front panel and a back panel) and the second portion comprises the other leg and moieties of a front panel and a back panel.
In a preferred form, the brand, logo, indicia or theme may be any sign of allegiance. Such allegiance may be to a sport's team, a player, a geographic location (for example, city, region, neighborhood, province, state, country), a school (for example high school, college, and university), a league, a product, a service or a cause (for example, religious or political or philanthropic). Wherein the first portion comprises a partial moiety of a first brand, logo, indicia or theme and the second portion comprises a partial moiety of a second brand, logo, indicia or theme, it is not required that each partial moiety be of equal size nor is it required that, once the portions are joined, that the partial moieties be fully aligned. For example, in the hybrid brand, logo, indicia or theme formed by the joining of the partial moiety of the first brand, logo, indicia or theme and the partial moiety of the second brand, logo, indicia or theme, the partial moiety of the first brand, logo, indicia or theme may be larger than the partial moiety of the second brand, logo, indicia or theme. The partial moiety of the first brand, logo, indicia or theme may be higher than the partial moiety of the second brand, logo, indicia or theme. Likewise, there may be colourization or texture differences. For example, the partial moiety of the first brand, logo, indicia or theme may be stitched and the partial moiety of the second brand, logo, indicia or theme may be a decal.
Turning to the figures wherein like numerals represent the same features. FIG. 1 is a front view of one apparel item of the invention, a sports jersey, wherein the jersey is shown generally at 10. A first portion 12 and a second portion 14 are removably connected along joining line 16. First portion 12 comprises front panel 18 and sleeve 20 (back panel 22 shown in FIG. 3). Second portion 14 comprises front panel 26 and sleeve 28 (back panel 30 shown in FIG. 3). First portion 12 comprises partial logo 32 and second portion 14 comprises partial logo 34. Together 24 and 34 form a new “hybrid” logo demonstrating a dual allegiance of the wearer.
FIG. 2 shows an exploded view of the jersey 10 but wherein first portion 12 and second portion 14 are split (disengaged from each other) at joining line 16 (front) and at joining line 36 (back) which back line is also shown in FIG. 3. First portion 12 comprises joining line 16 (front) and at joining line 36 (back) and likewise second portion 14 comprises joining line 16 (front) and at joining line 36 (back).
FIG. 3 (as noted) depicts jersey 10 from the back and wherein the first portion 12 and second portion 14 are joined. This figure illustrates well that partial logo 32 and partial logo 34 need for be aligned. On the back, the two bands of 32 do not align with the bands of 34. However, at the front, the “hybrid” logo, brand or indicia is shown.
FIGS. 4 and 5 illustrate preferred means by which the interchangeable first and second portions are attached to one another. In FIG. 4, zipper shown generally at 38 (with tape 40 on each of first portion 12 and second portion 14) comprises slider body 42, pull tab 44 and interlocking teeth 46 (in chain). In FIG. 5, a typical hook and loop fastener is illustrated generally at 48 wherein loops are shown at 50 and hooks are shown at 52. Hook-and-loop fasteners comprise two components: typically, two lineal fabric strips (or, alternatively, round “dots” or squares) which are attached (e.g., sewn, adhered, etc.) to the opposing surfaces to be fastened. The first component features tiny hooks; the second features even smaller and “hairier” loops. When the two components are pressed together, the hooks catch in the loops and the two pieces fasten or bind temporarily.
FIGS. 6-9 show samples of alternative apparel. FIGS. 6 and 7 depict a collared, long-sleeved jacket generally indicated at 54 (collected view FIG. 6 and exploded view in FIG. 7). Jacket 54 comprises a first portion 56 and a second portion 58 which are removably connected along joining line 60 (front) and joining line 62 (back). First portion 56 comprises front panel 64, sleeve 66, and half collar 67 (back panel 68 shown in FIG. 7). Second portion 58 comprises front panel 70, sleeve 72, and half collar 73 (back panel 74 shown in FIG. 7). First portion 56 comprises partial logo 76 and second portion 58 comprises partial logo 78. Together 76 and 78 form a new “hybrid” logo demonstrating a dual allegiance of the wearer.
FIGS. 8 and 9 depict a baseball cap generally indicated at 80 and which comprises a right portion 82 (with partial logo 83 thereon) and a left portion 84 (with partial logo 85 thereon).
Joining line 86 defines point of removable separation of right portion 82 and left portion 84. Together 83 and 85 form a new “hybrid” logo demonstrating a dual allegiance of the wearer.
Perspective collected view is FIG. 8 and exploded perspective view is FIG. 9.
A key aspect of the invention is the inexpensive, fun and convenient interchangeability of the partial logo (or brand, indicia or theme) comprising portions of the apparel. For example, it is conceived that a wearer can create innovative hybrid logos, brands, indicia or themes of any of his/her dual allegiances. For example, a wearer may be a conventional fan of the Vancouver Canucks hockey franchise but moves for work to Montreal and thereafter wishes to support the Montreal Canadiens franchise. Such a wearer may wish to convey support and allegiance to both teams and may purposely select portions of apparel in accordance with the present invention such that a hybrid logo is created (half Canucks and half Canadiens). A wearer may be supporting his/her favourite hockey team at a time of the opening season for National League Baseball. Such a supporter may create a jacket with a first portion comprising a partial logo of the Canucks and a second portion comprising a partial logo of the Toronto Blue Jays thereby conveying allegiance to both teams at the same time. In another example, a fan could meld a Vancouver Canucks home and away jersey or modern and vintage jersey styles. In another example, a wearer may collect apparel portions with half flags of various countries and interchange as desired while travelling or for other reasons (for example, jacket with a hybrid of the partial US Stars and Stripes and the partial Canadian Maple Leaf. A user may replace the partial US Stars and Stripes portion with a partial Union Jack as so on . . . . The possibilities for use and exchange are endless.
It is anticipated that retailers (bricks and mortar and/or online) will offer for sale a variety of first and second portions for each item of apparel (in sizes as per normal retail practice) and that a purchaser will select and “build” his/her inventory of matching portions for any desired occasion.
Although, this invention is not limited to sports applications, it is noted that this will be a significant market.

Claims

I claim:

1. Apparel comprising a first portion and a second portion and at least two joining lines there between and wherein i) the first portion comprises a partial moiety of a first brand, logo, indicia or theme; ii) the second portion comprises a partial moiety of a second brand, logo, indicia or theme; iii) the first portion and second portion are separable at the two joining lines; and wherein the partial moiety of the first brand, logo, indicia or theme aligns (in full or in part) with the partial moiety of the second brand, logo, indicia or theme forming a hybrid brand, logo, indicia or theme with elements of each of the first brand, logo, indicia or theme and the second brand, logo, indicia or theme.

2. The apparel of claim 1 wherein the brand, logo, indicia or theme comprises any sign of allegiance.

3. The apparel of claim 1 wherein the brand, logo, indicia or theme comprises any sign of allegiance to group selected from a sport's team, a player, a geographic location (for example, city, region, neighbourhood, province, state, country), a school (for example high school, college, and university), a league, a product, a service or a cause (for example, religious or political or philanthropic).

4. The apparel of claim 1 wherein the two joining lines are configured so that the first portion and second portion as symmetrical/mirror images of each other.

5. The apparel of claim 1 wherein the two joining lines are configured so that the first portion and second portion are asymmetrical.

6. The apparel of claim 1 wherein the first portion and the second portion are removably connected by a fastening means.

7. The apparel of claim 1 wherein the first portion and the second portion are removably connected by a fastening means selected from the group consisting of: zippers, hook and loop fasteners, buttons, sewing tape, hook and eye fasteners, double-sided tape, snaps and slidingly engaging fasteners.

8. The apparel of claim 6 wherein fastening means is hidden by at least one of: i) under a material flap and ii) via other fabric concealment modes.

9. The apparel of claim 1, selected from the group consisting of shirts, tee-shirts, golf shirts, sweatshirts, t-shirts, tops, polo shirts, rugby shirts, blouses, undershirts, singlets, jerseys), jumpers, cardigans, pullovers, vests, pants, waistcoats, trousers, jeans, shorts, playsuits, skirts, dresses, socks, bath robes, dressing gowns, nightwear, beachwear, swimwear, bikinis, headgear, hats, caps, rainwear, coats, parkas, anoraks, windbreakers, overcoats, jackets, capes, blazers, and sweatsuits.

10. The apparel of claim 1 which is an item with sleeves, and wherein the first portion comprises a body, a front panel, a back panel and one sleeve and wherein the second portion comprises a body, a front panel, a back panel and the other sleeve.

11. The apparel of claim 1 which is an item with sleeves and a collar, wherein the first portion comprises a body, a front panel, a back panel, one sleeve and one half of the collar and wherein the second portion comprises a body, a front panel, a back panel, the other sleeve and the other half of the collar.

12. The apparel of claim 1 which is an item with legs, wherein the first portion comprises one leg (and moieties of a front panel and a back panel) and wherein the second portion comprises the other leg and moieties of a front panel and a back panel.

13. Apparel comprising a first portion and a second portion wherein i) first portion and second portion are removably attachable to one another by at least two joining lines; ii) the first portion comprises a partial moiety of a first brand, logo, indicia or theme; iii) the second portion comprises a partial moiety of a second brand, logo, indicia or theme; and wherein when the first portion and the second portion are aligned and joined by the at least two joining lines forming a hybrid brand, logo, indicia or theme with elements of each of the first brand, logo, indicia or theme and the second brand, logo, indicia or theme.

14. The apparel of claim 13 wherein the brand, logo, indicia or theme comprises any sign of allegiance.

15. The apparel of claim 13 wherein the brand, logo, indicia or theme comprises any sign of allegiance to group selected from a sport's team, a player, a geographic location (for example, city, region, neighbourhood, province, state, country), a school (for example high school, college, and university), a league, a product, a service or a cause (for example, religious or political or philanthropic).

16. The apparel of claim 13 wherein the two joining lines are configured so that the first portion and second portion as symmetrical/mirror images of each other.

17. The apparel of claim 13 wherein the two joining lines are configured so that the first portion and second portion are asymmetrical.

18. The apparel of claim 13 wherein the first portion and the second portion are removably connected by a fastening means.

19. The apparel of claim 13 wherein the first portion and the second portion are removably connected by a fastening means selected from the group consisting of: zippers, hook and loop fasteners, buttons, sewing tape, hook and eye fasteners, double-sided tape, snaps and slidingly engaging fasteners.

20. The apparel of claim 18 wherein fastening means is hidden by at least one of: i) under a material flap and ii) via other fabric concealment modes.

21. The apparel of claim 13, selected from the group consisting of shirts, tee-shirts, golf shirts, sweatshirts, t-shirts, tops, polo shirts, rugby shirts, blouses, undershirts, singlets, jerseys), jumpers, cardigans, pullovers, vests, pants, waistcoats, trousers, jeans, shorts, playsuits, skirts, dresses, socks, bath robes, dressing gowns, nightwear, beachwear, swimwear, bikinis, headgear, hats, caps, rainwear, coats, parkas, anoraks, windbreakers, overcoats, jackets, capes, blazers, and sweatsuits.

22. The apparel of claim 13 which is an item with sleeves, and wherein the first portion comprises a body, a front panel, a back panel and one sleeve and wherein the second portion comprises a body, a front panel, a back panel and the other sleeve.

23. The apparel of claim 13 which is an item with sleeves and a collar, wherein the first portion comprises a body, a front panel, a back panel, one sleeve and one half of the collar and wherein the second portion comprises a body, a front panel, a back panel, the other sleeve and the other half of the collar.

24. The apparel of claim 13 which is an item with legs, wherein the first portion comprises one leg (and moieties of a front panel and a back panel) and wherein the second portion comprises the other leg and moieties of a front panel and a back panel.

25. A method of making dynamically customizable apparel for supporting both a first brand, logo, indicia or theme and a second brand, logo, indicia or theme and which comprises: i) selecting an apparel type; ii) selecting a first portion of the apparel, said first portion comprising a partial moiety of a first desired brand, logo, indicia or theme; iii) selecting a second portion of the same apparel, said second portion comprising a partial moiety of a second desired brand, logo, indicia or theme; iv) removably joining the first portion and the second portion via at least two joining lines; and via such joining v) forming a hybrid brand, logo, indicia or theme with elements of each of the first brand, logo, indicia or theme and the second brand, logo, indicia or theme.