US20100170825A1 - Merchandise Packaging and Display - Google Patents
Merchandise Packaging and Display Download PDFInfo
- Publication number
- US20100170825A1 US20100170825A1 US12/723,747 US72374710A US2010170825A1 US 20100170825 A1 US20100170825 A1 US 20100170825A1 US 72374710 A US72374710 A US 72374710A US 2010170825 A1 US2010170825 A1 US 2010170825A1
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- Prior art keywords
- display
- merchandise
- point
- tray
- case
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Classifications
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
- B65D5/42—Details of containers or of foldable or erectable container blanks
- B65D5/44—Integral, inserted or attached portions forming internal or external fittings
- B65D5/52—External stands or display elements for contents
- B65D5/5213—Internal elements supporting the contents and movable for displaying them, e.g. movable bottoms or trays
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- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
- A47F5/10—Adjustable or foldable or dismountable display stands
- A47F5/11—Adjustable or foldable or dismountable display stands made of cardboard, paper or the like
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- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
- A47F5/16—Platform-type show stands with flat, inclined, or curved upper surface
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
- B65D5/38—Drawer-and-shell type containers
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
- B65D5/42—Details of containers or of foldable or erectable container blanks
- B65D5/44—Integral, inserted or attached portions forming internal or external fittings
- B65D5/52—External stands or display elements for contents
- B65D5/526—Containers with means for displaying items at different heights
- B65D5/5266—Containers with means for displaying items at different heights in tiered or stepped relationship
Definitions
- the present invention relates generally to the display of merchandise items at a point-of-purchase location and pertains, more specifically, to packaging merchandise items for shipping in a compact package and subsequent ready expansion for display and dispensing the merchandise items upon reaching a particular point-of-purchase location.
- the present invention provides a method for shipping a merchandise display in a relatively compact package suitable for economical express delivery, pre-loaded with promotional merchandise items, and then being selectively expanded, upon arrival at a promotional point-of-purchase location, for displaying the merchandise items at a point-of-purchase location having more extensive dimensions.
- the present invention attains several objects and advantages, some of which are summarized as follows: Facilitates a rapid deployment of promotional merchandise items for display at a point-of-purchase location with ease and economy; provides increased versatility in the ability to conduct promotional programs for merchandise items to be displayed at a wider variety of point-of purchase locations; enables economical express shipping of merchandise items in packages pre-loaded for rapid deployment and quick set-up at a promotional point-of-purchase location; provides an aesthetically pleasing relatively large display of merchandise items at a point-of-purchase location, while capable of being shipped economically as well as being stored in a relatively compact configuration; allows the construction of a point-of-purchase merchandise display capable of economical rapid shipping and effective display, utilizing materials which enable economical and convenient disposal; provides a simple yet effective merchandise display for compact shipping of pre-loaded merchandise items and selective expansion to accommodate promotional programs conducted at larger point-of-purchase locations; provides a relatively rugged display for compact shipping of pre-loaded merchandise items to a point-of-purchase location and ready expansion for effectively filling a larger display area made available at the point-
- the present invention which may be described briefly as a method for shipping a merchandise display in a compact package of limited longitudinal length complete with merchandise items pre-loaded in place within the merchandise display, and selectively expanding the merchandise display for displaying and dispensing of the merchandise items at a point-of-purchase location of prescribed dimensions, including a longitudinal shelf length available at the point-of-purchase location, the method comprising: placing merchandise items in a display tray with the merchandise items arranged for display at the point-of purchase location; moving the display tray into a retracted position within a case having a length extending longitudinally between opposite first and second ends of the case, the case including an opening at least at the first end for enabling telescoping movement of the display tray within the case, between a retracted position, wherein at least a portion of the display tray is telescoped within the case to place the merchandise display in a compact configuration, and an advanced position, wherein at least a portion of the display tray is extended longitudinally beyond the first end
- the present invention provides a method for shipping a merchandise display in a compact package of limited longitudinal length complete with merchandise items pre-loaded in place within the merchandise display, and selectively expanding the merchandise display for displaying and dispensing of the merchandise items at a point-of-purchase location of prescribed dimensions, including a longitudinal shelf length available at the point-of-purchase location, the method comprising: placing merchandise items in each of two display trays with the merchandise items arranged for display at the point-of purchase location; moving each display tray into a retracted position within a case having a length extending longitudinally between opposite first and second ends of the case, the case including an opening at each of the first and second ends for enabling telescoping movement of a corresponding display tray within the case, each display tray being movable between a retracted position, wherein at least a portion of the display tray is telescoped within the case to place the merchandise display in a compact configuration, and an advanced position, wherein at least a portion of the display tray is extended longitudinally beyond a corresponding first and second end of
- FIG. 1 is a pictorial view showing a merchandise display constructed for use in accordance with the present invention, in a compact configuration for being packaged in a relatively small shipping carton;
- FIG. 2 is a pictorial view of the merchandise display in an expanded configuration for placement at a point-of-purchase location;
- FIG. 3 is an exploded pictorial view of the merchandise display illustrating component parts thereof;
- FIG. 4 is rear elevational view of the merchandise display
- FIG. 5 is an enlarged fragmentary view, partially sectioned, of a portion 5 of FIG. 4 ;
- FIG. 6 is a bottom plan view of the merchandise display
- FIG. 7 is a cross-sectional view taken along line 7 - 7 of FIG. 6 ;
- FIG. 8 is an enlarged fragmentary view, further sectioned, of a portion 8 of FIG. 7 .
- a merchandise display constructed in accordance with the present invention is shown at 10 and is seen to be in a compact configuration for reception within a relatively small shipping carton 12 .
- Merchandise display 10 has been pre-loaded with merchandise items 20 , and both the merchandise display 10 and the merchandise items 20 are to be shipped in connection with the conduct of a promotional program in which the merchandise items 20 are to be deployed rapidly for display and dispensing at a particular point-of-purchase location.
- merchandise display 10 has a limited longitudinal length LM which enables the merchandise display 10 to fit within the limited longitudinal length LC of shipping carton 12 .
- FIG. 2 upon arrival at a point-of-purchase location 30 , merchandise display 10 has been removed from the shipping carton 12 and has been placed upon a shelf 32 provided at the point-of-purchase location 30 .
- Shelf 32 has a predetermined longitudinal shelf length LS which exceeds considerably the longitudinal length LM of the merchandise display 10 when in the compact shipping configuration illustrated in FIG. 1 .
- Merchandise display 10 has been expanded to present merchandise items 20 for display and dispensing at point-of-purchase location 30 , the expansion of the merchandise display 10 enabling the merchandise items 20 to be arrayed essentially over the length LS of the shelf 32 , thereby effectively filling the shelf length made available at the point-of-purchase location 30 , with the merchandise items 20 available for selection by a purchaser.
- Merchandise display 10 has a central case 40 constructed in the form of a sleeve 42 having a length 44 extending longitudinally between opposite first and second open ends 46 and 48 , respectively.
- a rear panel 50 extends upwardly from rear edge 51 (see FIG. 4 ) of a bottom panel 52 to a top edge 53
- a cover panel 54 extends upwardly from the front edge 55 of the bottom panel 52 to the top edge 53 of the rear panel 50 , the cover panel 54 having a front panel area 56 facing forward and a slanted panel area 58 facing in an upward and forward direction.
- a first display tray 60 is juxtaposed with first open end 46 and includes tiers 62 located above a bottom wall 63 and extending longitudinally between end walls 64 , the tiers 62 being stepped upwardly from a front lip 66 toward a rear wall 68 of display tray 60 so as to carry merchandise items 20 arranged for display and dispensing at the front of display tray 60 .
- a second display tray 70 is juxtaposed with second open end 48 and includes tiers 72 located above a bottom wall 73 and extending longitudinally between end walls 74 , tiers 72 being stepped upwardly from a front lip 76 toward a rear wall 78 of display tray 70 so as to carry further merchandise items 20 arranged for display and dispensing at the front of display tray 70 .
- Each display tray 60 and 70 is coupled with sleeve 42 for telescoping movement between a retracted position, wherein each display tray 60 and 70 is telescoped essentially within sleeve 42 such that the merchandise items 20 are housed within case 40 , as seen in FIG. 1 , and an advanced position, wherein each display tray 60 and 70 is extended longitudinally out of the sleeve 42 for displaying and dispensing the merchandise items 20 at the point-of-purchase location 30 , as seen in FIG. 2 .
- merchandise display 10 is contracted into a compact configuration, as seen in FIG.
- merchandise display 10 is expanded readily, as illustrated in FIG. 2 , wherein the merchandise display 10 is in an expanded configuration having a longitudinal length LL for essentially filling the predetermined longitudinal shelf length LS made available at the point-of-purchase location 30 .
- a coupling arrangement 80 couples each display tray 60 and 70 with sleeve 42 for telescoping movement between the respective retracted and advanced positions.
- Coupling arrangement 80 enables the desired telescoping movements to be accomplished with ease and stability, while maintaining a high degree of structural integrity in the merchandise display 10 .
- rear panel 50 of sleeve 42 is provided with elongate slots 82 juxtaposed with each rear wall 68 and 78 of corresponding display trays 60 and 70 .
- slots 82 extend along rear panel 50 adjacent the top edge 53 of the rear panel 50 , spaced away from bottom panel 52 of sleeve 42 .
- a follower on each display tray 60 and 70 is shown in the form of a flanged pin 84 which extends through each slot 82 and is secured at location 85 to a corresponding rear wall 68 and 78 of a corresponding display tray 60 and 70 .
- Each pin 84 is received and captured within a corresponding slot 82 for sliding movement confined to longitudinal movement along the slot 82 as a corresponding display tray 60 and 70 is telescoped into and out of sleeve 42 .
- Terminal ends 86 of the slots 82 provide respective abutments 88 which complete stop mechanisms that limit the movement of each display tray 60 and 70 to movement between the advanced and retracted positions by virtue of the engagement of each pin 84 with a corresponding abutment 88 .
- bottom panel 52 of sleeve 42 is provided with elongate slots 90 and 92 juxtaposed with each bottom wall 63 and 73 of corresponding display trays 60 and 70 , slots 90 extending adjacent corresponding front lips 66 and 76 , and slots 92 extending adjacent corresponding rear walls 68 and 78 .
- a follower in the form of a flanged pin 94 extends through each slot 90 and 92 and is secured at location 95 to a corresponding bottom wall 68 and 78 of a corresponding display tray 60 and 70 .
- Each pin 94 is received and captured within a corresponding slot 90 and 92 for sliding movement confined to longitudinal movement along the slot 90 or 92 as a corresponding display tray 60 and 70 is telescoped into and out of sleeve 42 .
- the terminal ends 96 of the slots 90 and 92 include respective abutments 98 which provide further stop mechanisms that limit the movement of each display tray 60 and 70 to movement between the advanced and retracted positions.
- the location and extent of slots 82 , 90 and 92 assure that telescoping movements of display trays 60 and 70 remain longitudinally true and well-controlled for ease of loading and for ready subsequent set-up, while maintaining a high degree of structural integrity.
- the location of abutments 88 and 98 assure the attainment of precision in longitudinal lengths LM and LL of merchandise display 10 when the merchandise display 10 is placed respectively in the compact configuration and in the expanded configuration.
- each pin 84 preferably includes an internally threaded post 100 capped with a flanged head 102 and engaged by a threaded shank 104 likewise capped with a flanged head 106 .
- a post 100 is extended through a corresponding aperture 108 in each rear wall 68 and 78 of corresponding display trays 60 and 70 to secure a pin 84 at each location 85 , and shank 104 is threaded into post 100 to capture the pin 84 within a corresponding slot 82 .
- Pins 94 are constructed and secured in place in a like manner.
- Pins 84 and 94 preferably are constructed of a synthetic polymeric material which provides structural strength together with a certain amount of lubricity for promoting unencumbered smooth movements of display trays 60 and 70 .
- Telescoping movements of the display trays 60 and 70 are accomplished merely by grasping a corresponding end wall 64 or 74 to pull or push a display tray 60 or 70 relative to sleeve 42 .
- the end walls 64 and 74 in the retracted position of each display tray 60 and 70 , preferably are spaced a short distance longitudinally away from corresponding ends 46 and 48 to enable grasping of an end wall 64 or 74 for effecting the desired telescoping movements.
- the case 40 and the display trays 60 and 70 are constructed readily of corrugated paperboard or a similar material for economy and for ease and convenience of disposal.
- the front panel area 56 and the slanted panel area 58 provide outer faces 110 and 120 for the placement of product information and promotional material, including attractive graphics, which is readily viewed at the point-of-purchase location 30 , as well as easily accessed when merchandise display 10 is in either one of the compact or expanded configurations.
- the generally central location of sleeve 42 between the extended display trays 60 and 70 , provides an aesthetically pleasing display upon placement of the expanded merchandise display 10 at the point-of-purchase location 30 .
- the present invention attains the several objects and advantages summarized above; namely, Facilitates a rapid deployment of promotional merchandise items for display at a point-of-purchase location with ease and economy; provides increased versatility in the ability to conduct promotional programs for merchandise items to be displayed at a wider variety of point-of purchase locations; enables economical express shipping of merchandise items in packages pre-loaded for rapid deployment and quick set-up at a promotional point-of-purchase location; provides an aesthetically pleasing relatively large display of merchandise items at a point-of-purchase location, while capable of being shipped economically as well as being stored in a relatively compact configuration; allows the construction of a point-of-purchase merchandise display capable of economical rapid shipping and effective display, utilizing materials which enable economical and convenient disposal; provides a simple yet effective merchandise display for compact shipping of pre-loaded merchandise items and selective expansion to accommodate promotional programs conducted at larger point-of-purchase locations; provides a relatively rugged display for compact shipping of pre-loaded merchandise items to a point-of-purchase location and ready expansion for effectively filling a larger display area made available at the point-
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Abstract
A merchandise display is shipped in a compact package of limited longitudinal length complete with merchandise items pre-loaded in place, and selectively expanded for displaying the merchandise items at a point-of-purchase location wherein there is a shelf which makes available at the point-of-purchase location a predetermined longitudinal shelf length exceeding considerably the limited longitudinal length of the compact package.
Description
- This is a division of application Ser. No. 11/512,472, filed Aug. 30, 2006.
- The present invention relates generally to the display of merchandise items at a point-of-purchase location and pertains, more specifically, to packaging merchandise items for shipping in a compact package and subsequent ready expansion for display and dispensing the merchandise items upon reaching a particular point-of-purchase location.
- It has become quite common in merchandising practice to ship merchandise items pre-loaded in a package which will serve as a display upon arrival at a designated point-of-purchase location. More recently, these pre-loaded packages have been found to be highly useful in conducting promotional programs where it is desired to expedite the delivery of merchandise items being promoted, and to facilitate a quick set-up of an attractive display at a promotional point-of-purchase location.
- However, in order to avoid excessive shipping costs, while attaining a desired rapid deployment, the dimensions of these pre-loaded packages have been restricted to limitations imposed by express delivery services. Accordingly, it has not been practical, heretofore, to conduct a rapidly-deployed promotion where a point-of-purchase location exceeds certain dimensions, such as along a display shelf having an extensive longitudinal shelf length.
- The present invention provides a method for shipping a merchandise display in a relatively compact package suitable for economical express delivery, pre-loaded with promotional merchandise items, and then being selectively expanded, upon arrival at a promotional point-of-purchase location, for displaying the merchandise items at a point-of-purchase location having more extensive dimensions. As such, the present invention attains several objects and advantages, some of which are summarized as follows: Facilitates a rapid deployment of promotional merchandise items for display at a point-of-purchase location with ease and economy; provides increased versatility in the ability to conduct promotional programs for merchandise items to be displayed at a wider variety of point-of purchase locations; enables economical express shipping of merchandise items in packages pre-loaded for rapid deployment and quick set-up at a promotional point-of-purchase location; provides an aesthetically pleasing relatively large display of merchandise items at a point-of-purchase location, while capable of being shipped economically as well as being stored in a relatively compact configuration; allows the construction of a point-of-purchase merchandise display capable of economical rapid shipping and effective display, utilizing materials which enable economical and convenient disposal; provides a simple yet effective merchandise display for compact shipping of pre-loaded merchandise items and selective expansion to accommodate promotional programs conducted at larger point-of-purchase locations; provides a relatively rugged display for compact shipping of pre-loaded merchandise items to a point-of-purchase location and ready expansion for effectively filling a larger display area made available at the point-of-purchase location.
- The above objects and advantages, as well as further objects and advantages, are attained by the present invention which may be described briefly as a method for shipping a merchandise display in a compact package of limited longitudinal length complete with merchandise items pre-loaded in place within the merchandise display, and selectively expanding the merchandise display for displaying and dispensing of the merchandise items at a point-of-purchase location of prescribed dimensions, including a longitudinal shelf length available at the point-of-purchase location, the method comprising: placing merchandise items in a display tray with the merchandise items arranged for display at the point-of purchase location; moving the display tray into a retracted position within a case having a length extending longitudinally between opposite first and second ends of the case, the case including an opening at least at the first end for enabling telescoping movement of the display tray within the case, between a retracted position, wherein at least a portion of the display tray is telescoped within the case to place the merchandise display in a compact configuration, and an advanced position, wherein at least a portion of the display tray is extended longitudinally beyond the first end of the case to place the merchandise display in an extended configuration for displaying merchandise items at the point-of-purchase location; shipping the merchandise display in the compact configuration; and subsequently moving the display tray into the advanced position to place the merchandise display in the expanded configuration for displaying and dispensing the merchandise items, the expanded configuration providing the merchandise display with a longitudinal length for essentially filling the longitudinal shelf length available at the point-of-purchase location.
- In addition, the present invention provides a method for shipping a merchandise display in a compact package of limited longitudinal length complete with merchandise items pre-loaded in place within the merchandise display, and selectively expanding the merchandise display for displaying and dispensing of the merchandise items at a point-of-purchase location of prescribed dimensions, including a longitudinal shelf length available at the point-of-purchase location, the method comprising: placing merchandise items in each of two display trays with the merchandise items arranged for display at the point-of purchase location; moving each display tray into a retracted position within a case having a length extending longitudinally between opposite first and second ends of the case, the case including an opening at each of the first and second ends for enabling telescoping movement of a corresponding display tray within the case, each display tray being movable between a retracted position, wherein at least a portion of the display tray is telescoped within the case to place the merchandise display in a compact configuration, and an advanced position, wherein at least a portion of the display tray is extended longitudinally beyond a corresponding first and second end of the case to place the merchandise display in an extended configuration for displaying merchandise items at the point-of-purchase location; shipping the merchandise display in the compact configuration; and subsequently moving each display tray into a corresponding advanced position to place the merchandise display in the expanded configuration for displaying and dispensing the merchandise items, the expanded configuration providing the merchandise display with a longitudinal length for essentially filling the longitudinal shelf length available at the point-of-purchase location.
- The present invention will be understood more fully, while still further objects and advantages will become apparent, in the following detailed description of a preferred embodiment of the invention illustrated in the accompanying drawing, in which:
-
FIG. 1 is a pictorial view showing a merchandise display constructed for use in accordance with the present invention, in a compact configuration for being packaged in a relatively small shipping carton; -
FIG. 2 is a pictorial view of the merchandise display in an expanded configuration for placement at a point-of-purchase location; -
FIG. 3 is an exploded pictorial view of the merchandise display illustrating component parts thereof; -
FIG. 4 is rear elevational view of the merchandise display; -
FIG. 5 is an enlarged fragmentary view, partially sectioned, of aportion 5 ofFIG. 4 ; -
FIG. 6 is a bottom plan view of the merchandise display; -
FIG. 7 is a cross-sectional view taken along line 7-7 ofFIG. 6 ; and -
FIG. 8 is an enlarged fragmentary view, further sectioned, of a portion 8 ofFIG. 7 . - Referring now to the drawing, and especially to
FIG. 1 thereof, a merchandise display constructed in accordance with the present invention is shown at 10 and is seen to be in a compact configuration for reception within a relativelysmall shipping carton 12.Merchandise display 10 has been pre-loaded withmerchandise items 20, and both themerchandise display 10 and themerchandise items 20 are to be shipped in connection with the conduct of a promotional program in which themerchandise items 20 are to be deployed rapidly for display and dispensing at a particular point-of-purchase location. In the compact configuration ofmerchandise display 10, as shown inFIG. 1 ,merchandise display 10 has a limited longitudinal length LM which enables themerchandise display 10 to fit within the limited longitudinal length LC ofshipping carton 12. - Turning now to
FIG. 2 , upon arrival at a point-of-purchase location 30,merchandise display 10 has been removed from theshipping carton 12 and has been placed upon ashelf 32 provided at the point-of-purchase location 30. Shelf 32 has a predetermined longitudinal shelf length LS which exceeds considerably the longitudinal length LM of themerchandise display 10 when in the compact shipping configuration illustrated inFIG. 1 .Merchandise display 10 has been expanded to presentmerchandise items 20 for display and dispensing at point-of-purchase location 30, the expansion of themerchandise display 10 enabling themerchandise items 20 to be arrayed essentially over the length LS of theshelf 32, thereby effectively filling the shelf length made available at the point-of-purchase location 30, with themerchandise items 20 available for selection by a purchaser. -
Merchandise display 10 has acentral case 40 constructed in the form of asleeve 42 having a length 44 extending longitudinally between opposite first and secondopen ends rear panel 50 extends upwardly from rear edge 51 (seeFIG. 4 ) of abottom panel 52 to atop edge 53, and acover panel 54 extends upwardly from thefront edge 55 of thebottom panel 52 to thetop edge 53 of therear panel 50, thecover panel 54 having afront panel area 56 facing forward and aslanted panel area 58 facing in an upward and forward direction. - A
first display tray 60 is juxtaposed with firstopen end 46 and includestiers 62 located above abottom wall 63 and extending longitudinally betweenend walls 64, thetiers 62 being stepped upwardly from afront lip 66 toward arear wall 68 ofdisplay tray 60 so as to carrymerchandise items 20 arranged for display and dispensing at the front ofdisplay tray 60. Likewise, asecond display tray 70 is juxtaposed with secondopen end 48 and includestiers 72 located above abottom wall 73 and extending longitudinally betweenend walls 74,tiers 72 being stepped upwardly from afront lip 76 toward arear wall 78 ofdisplay tray 70 so as to carryfurther merchandise items 20 arranged for display and dispensing at the front ofdisplay tray 70. - Each
display tray sleeve 42 for telescoping movement between a retracted position, wherein each display tray 60 and 70 is telescoped essentially withinsleeve 42 such that themerchandise items 20 are housed withincase 40, as seen inFIG. 1 , and an advanced position, wherein each display tray 60 and 70 is extended longitudinally out of thesleeve 42 for displaying and dispensing themerchandise items 20 at the point-of-purchase location 30, as seen inFIG. 2 . Thus, with thedisplay trays merchandise items 20 and placed in the respective retracted positions,merchandise display 10 is contracted into a compact configuration, as seen inFIG. 1 , for ready reception within a relativelysmall carton 12 suited for economical express shipping, as well as for requiring only a limited storage volume. Upon arrival at point-of-purchase location 30,merchandise display 10 is expanded readily, as illustrated inFIG. 2 , wherein themerchandise display 10 is in an expanded configuration having a longitudinal length LL for essentially filling the predetermined longitudinal shelf length LS made available at the point-of-purchase location 30. - Referring now to
FIGS. 3 through 8 , as well as toFIGS. 1 and 2 , acoupling arrangement 80 couples each display tray 60 and 70 withsleeve 42 for telescoping movement between the respective retracted and advanced positions.Coupling arrangement 80 enables the desired telescoping movements to be accomplished with ease and stability, while maintaining a high degree of structural integrity in themerchandise display 10. To that end,rear panel 50 ofsleeve 42 is provided withelongate slots 82 juxtaposed with eachrear wall corresponding display trays slots 82 extend alongrear panel 50 adjacent thetop edge 53 of therear panel 50, spaced away frombottom panel 52 ofsleeve 42. A follower on eachdisplay tray flanged pin 84 which extends through eachslot 82 and is secured atlocation 85 to a correspondingrear wall corresponding display tray pin 84 is received and captured within acorresponding slot 82 for sliding movement confined to longitudinal movement along theslot 82 as acorresponding display tray sleeve 42.Terminal ends 86 of theslots 82 providerespective abutments 88 which complete stop mechanisms that limit the movement of each display tray 60 and 70 to movement between the advanced and retracted positions by virtue of the engagement of eachpin 84 with acorresponding abutment 88. - In a similar manner,
bottom panel 52 ofsleeve 42 is provided withelongate slots bottom wall corresponding display trays slots 90 extending adjacent correspondingfront lips slots 92 extending adjacent correspondingrear walls flanged pin 94 extends through eachslot location 95 to acorresponding bottom wall corresponding display tray pin 94 is received and captured within acorresponding slot slot corresponding display tray sleeve 42. The terminal ends 96 of theslots respective abutments 98 which provide further stop mechanisms that limit the movement of each display tray 60 and 70 to movement between the advanced and retracted positions. The location and extent ofslots abutments merchandise display 10 when themerchandise display 10 is placed respectively in the compact configuration and in the expanded configuration. - As best seen in
FIG. 8 , eachpin 84 preferably includes an internally threadedpost 100 capped with aflanged head 102 and engaged by a threadedshank 104 likewise capped with a flangedhead 106. Apost 100 is extended through acorresponding aperture 108 in eachrear wall corresponding display trays pin 84 at eachlocation 85, andshank 104 is threaded intopost 100 to capture thepin 84 within acorresponding slot 82.Pins 94 are constructed and secured in place in a like manner.Pins display trays - Telescoping movements of the
display trays corresponding end wall display tray sleeve 42. As seen inFIG. 1 , in the retracted position of each display tray 60 and 70, theend walls corresponding ends end wall case 40 and thedisplay trays - The
front panel area 56 and theslanted panel area 58 provideouter faces merchandise display 10 is in either one of the compact or expanded configurations. The generally central location ofsleeve 42, between the extendeddisplay trays merchandise display 10 at the point-of-purchase location 30. - It will be seen that the present invention attains the several objects and advantages summarized above; namely, Facilitates a rapid deployment of promotional merchandise items for display at a point-of-purchase location with ease and economy; provides increased versatility in the ability to conduct promotional programs for merchandise items to be displayed at a wider variety of point-of purchase locations; enables economical express shipping of merchandise items in packages pre-loaded for rapid deployment and quick set-up at a promotional point-of-purchase location; provides an aesthetically pleasing relatively large display of merchandise items at a point-of-purchase location, while capable of being shipped economically as well as being stored in a relatively compact configuration; allows the construction of a point-of-purchase merchandise display capable of economical rapid shipping and effective display, utilizing materials which enable economical and convenient disposal; provides a simple yet effective merchandise display for compact shipping of pre-loaded merchandise items and selective expansion to accommodate promotional programs conducted at larger point-of-purchase locations; provides a relatively rugged display for compact shipping of pre-loaded merchandise items to a point-of-purchase location and ready expansion for effectively filling a larger display area made available at the point-of-purchase location.
- It is to be understood that the above detailed description of a preferred embodiment of the invention is presented by way of example only. Various details of design and construction may be modified without departing from the true spirit and scope of the invention, as set forth in the appended claims.
Claims (4)
1. A method for shipping a merchandise display in a compact package of limited longitudinal length complete with merchandise items pre-loaded in place within the merchandise display, and selectively expanding the merchandise display for displaying and dispensing of the merchandise items at a point-of-purchase location of prescribed dimensions, including a longitudinal shelf length available at the point-of-purchase location, the method comprising:
placing merchandise items in a display tray with the merchandise items arranged for display at the point-of purchase location;
moving the display tray into a retracted position within a case having a length extending longitudinally between opposite first and second ends of the case, the case including an opening at least at the first end for enabling telescoping movement of the display tray within the case, between a retracted position, wherein at least a portion of the display tray is telescoped within the case to place the merchandise display in a compact configuration, and an advanced position, wherein at least a portion of the display tray is extended longitudinally beyond the first end of the case to place the merchandise display in an extended configuration for displaying merchandise items at the point-of-purchase location;
shipping the merchandise display in the compact configuration; and
subsequently moving the display tray into the advanced position to place the merchandise display in the expanded configuration for displaying and dispensing the merchandise items, the expanded configuration providing the merchandise display with a longitudinal length for essentially filling the longitudinal shelf length available at the point-of-purchase location.
2. The method of claim 1 including:
placing the merchandise display in a shipping carton, after moving the display tray into the retracted position and prior to shipping the merchandise display; and
removing the merchandise display from the shipping carton prior to moving the display tray into the advanced position.
3. A method for shipping a merchandise display in a compact package of limited longitudinal length complete with merchandise items pre-loaded in place within the merchandise display, and selectively expanding the merchandise display for displaying and dispensing of the merchandise items at a point-of-purchase location of prescribed dimensions, including a longitudinal shelf length available at the point-of-purchase location, the method comprising:
placing merchandise items in each of two display trays with the merchandise items arranged for display at the point-of purchase location;
moving each display tray into a retracted position within a case having a length extending longitudinally between opposite first and second ends of the case, the case including an opening at each of the first and second ends for enabling telescoping movement of a corresponding display tray within the case, each display tray being movable between a retracted position, wherein at least a portion of the display tray is telescoped within the case to place the merchandise display in a compact configuration, and an advanced position, wherein at least a portion of the display tray is extended longitudinally beyond a corresponding first and second end of the case to place the merchandise display in an extended configuration for displaying merchandise items at the point-of-purchase location;
shipping the merchandise display in the compact configuration; and
subsequently moving each display tray into a corresponding advanced position to place the merchandise display in the expanded configuration for displaying and dispensing the merchandise items, the expanded configuration providing the merchandise display with a longitudinal length for essentially filling the longitudinal shelf length available at the point-of-purchase location.
4. The method of claim 3 including:
placing the merchandise display in a shipping carton, after moving each display tray into a corresponding retracted position and prior to shipping the merchandise display; and
removing the merchandise display from the shipping carton prior to moving each display tray into a corresponding advanced position.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US12/723,747 US20100170825A1 (en) | 2006-08-30 | 2010-03-15 | Merchandise Packaging and Display |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/512,472 US20080105594A1 (en) | 2006-08-30 | 2006-08-30 | Merchandise Packaging and display |
US12/723,747 US20100170825A1 (en) | 2006-08-30 | 2010-03-15 | Merchandise Packaging and Display |
Related Parent Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US11/512,472 Division US20080105594A1 (en) | 2006-08-30 | 2006-08-30 | Merchandise Packaging and display |
Publications (1)
Publication Number | Publication Date |
---|---|
US20100170825A1 true US20100170825A1 (en) | 2010-07-08 |
Family
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Family Applications (2)
Application Number | Title | Priority Date | Filing Date |
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US11/512,472 Abandoned US20080105594A1 (en) | 2006-08-30 | 2006-08-30 | Merchandise Packaging and display |
US12/723,747 Abandoned US20100170825A1 (en) | 2006-08-30 | 2010-03-15 | Merchandise Packaging and Display |
Family Applications Before (1)
Application Number | Title | Priority Date | Filing Date |
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US11/512,472 Abandoned US20080105594A1 (en) | 2006-08-30 | 2006-08-30 | Merchandise Packaging and display |
Country Status (1)
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US (2) | US20080105594A1 (en) |
Cited By (1)
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US20110259790A1 (en) * | 2010-02-26 | 2011-10-27 | Sayegh Adel O | Retainer base for display article |
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US20080237160A1 (en) * | 2005-12-29 | 2008-10-02 | Pedler David J | Easel display |
US20080203038A1 (en) * | 2005-12-29 | 2008-08-28 | Pedler David J | Display device for retail goods |
US8292095B2 (en) | 2009-04-29 | 2012-10-23 | Rock-Tenn Shared Services, Llc | Expandable display system |
DE202016102313U1 (en) * | 2016-05-02 | 2016-05-22 | Lidl Stiftung & Co. Kg | Goods presentation furniture |
US20180297762A1 (en) * | 2017-03-31 | 2018-10-18 | Keith Delane Amidei | Storage and display pouch. |
EP3861893A1 (en) * | 2020-02-10 | 2021-08-11 | Pentagraf S.r.l. | Product display stand, particularly of the type with increased functionality |
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US9820588B2 (en) * | 2010-02-26 | 2017-11-21 | Universal Surveillance Corporation | Retainer base for display article |
Also Published As
Publication number | Publication date |
---|---|
US20080105594A1 (en) | 2008-05-08 |
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Legal Events
Date | Code | Title | Description |
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STCB | Information on status: application discontinuation |
Free format text: ABANDONED -- FAILURE TO RESPOND TO AN OFFICE ACTION |