US1969768A

US1969768A - Advertising folder

Info

Publication number: US1969768A
Application number: US651994A
Authority: US
Inventors: Stuart Robert
Original assignee: Individual
Current assignee: Individual
Priority date: 1933-01-16
Filing date: 1933-01-16
Publication date: 1934-08-14
Anticipated expiration: 1951-08-14

Description

Aug. 14, 1934. R. STUART 1,969,768

ADVERTI S ING FOLDER Filed Jan. 16, 1933 @a/W @am Patented Aug. 14, 1934 UNITED STATE-s,

ADVERTISING FOLDER Robert stuart, Long Island, N. Y.

Application January 16,

2 Claims.

The present invention relates to circular letters, post-cardfoldersor like foldablearticles of sheet materialcharacterzed by, theirA having an insert or display` adapted to lie fiat between folds '5 and to stand'upright uponopening of said folds.

Such devices are used mainly for advertising'purposes, as they createan'element of surprise due to the fact that the insert is quite invisible before the folder is opened and appears unexpectedly only when the folder is opened, and are therefore helpful in drawing the recipients attentionY to the reading or advertising matter on said folder. Y

An object ofY the invention is to provide a device of the character described-which is simple in constructionA and reliablev in operation, and which can be readily Inanufacturedat very little expense; y

A more specific object of the invention is to provide a structure having both folder and insert attached thereto constructed from a single piece of sheet material.

These and other objects and features of the invention will more fully appear with the aid of the following description taken in conjunction With the accompanying drawing in which Fig. 1 is a plan view of a blank; Fig. 2 is a perspective View in unfolded position of the completed device made from said blank; Fig. 3 is a cross sectional view on the plane indicated by the line 3-3 of Fig. 2; and Fig. 4 is an enlarged crosssectional view of the device in folded position.

The inventive concept is illustrated in the drawing as applied to the making of a circular letter 1 shown in Fig. 2 as comprising, as is generally the custom, three approximately equal areas or

folds

2, 3 and 4 separated by the usual creases or

score lines

5 and 6 along which the extreme areas may be folded over the central area. The `-following disclosure will show, however, that the invention is not restricted to this particular em bodiment, but may likewise be utilized for making any other foldable article, such as a post-card bent or folded upon itself along a center crease. In the drawing, I have shown a at insert or display 'l located at the upper edge and near one marginal edge of the paper blank 9, as shown on Fig. l, but which, when the advertising folder p 1 is completed, extends from the crease 5 there- 5016i, as shown in Fig. 2. As will be hereinafter more particularly described, this display 7 is adapted to lie fiat against the area 2 when the letter 1 is folded, but to assume an upright po- ,sition perpendicular to the plane of the letter '1upon opening the latter. The display 7 is capa- 1933, serial 1\I0..e51,994v

ble of various formsor shapes, the particular shape chosen forming no part of the'invention. When, used for advertising purposes, it' maybe made symbolic or suggestive ofthe advertisement or reading matter printed onfthe upperl surface of the letter 1, theY point of this printed matter being thus emphasized and-the reader amusedv as well. A

In accordance with my invention, I construct the device including the insert or display 'l from 65 the blank 9 cut, as by a die, fromasingle sheet of paper or other suitable sheet material.` I- shape this blank to include an additional upper portion l0 over the amount ofv material necessary to construct the usual letter folds and covering 'an area 70 equal or substantially equal to that required toA construct the upper fold. Thus, in Fig. l, I have shown the blank 9 as comprising `four equal por` tionslO, 2, 3 and 4, the

lower portions

2, 3 and 4l being separated, as aboveV indicated, byfthe- 75

creases

5 and 6 and beingwadaptedtocarry theadvertising literature on the upper surface thereof. The line 11 separates the upper portion 10 from said lower portions, the paper being creased along this line in such a direction as to permit 805 the blank to be folded back upon itself at said portion 10.

The display 'l extends from the upper edge 12 of the portion 10, and at the same distance from A a longitudinal edge of the blank I form at the crease 5 a slit or elongated opening 13 having a length corresponding to or slightly greater than the width of the display 7 at its base. The display 7 is passed through the opening 13 upon folding the portion 10 beneath the portion 2. 90* Since said

portions

2 and 10 are of equal areas, they are therefore caused to lie in snug engagement with one another by pasting them together, and the display '7 is caused to extend completely through the slit 13 or the base of said display to 95 be located in said slit. The display is creased at its base along the line 14 in substantial alinement with the upper edge 12 of the blank, either prior to or after insertion of the display through the slit. In the completed article, the crease 14 is 100 located at the slit 12, i. e. in alinement with the crease 5, and is formed in such a direction as to cause the display 7 to project upright or to assume a position transverse to the plane of the portion 2.

In folding the device, the display 'l is preferably caused to lie adjacent the portion 2 of the sheet. Thus, I may rst bring the upper fold (comprising the glued portions 2 and 10) and the central fold 3 together and then fold the lower portion 4 110 over said upper fold. This folded position is illustrated in Fig. 4. Or, I may rst bring the

portions

3 and 4 together and then the display 7 and upper fold over the lower fold 4. No matter 5 in what manner the device is folded, however, the nature of the crease 14 will cause the display 7 to stand upright upon unfolding the device from its folded position.

If desired, the blank 9 may be provided with a 10 cut-outportion ortabl extending fromthedisplay portion 7 of said blank. The free end lvof this tab is glued or otherwise secured to either the surface 2 or the surface 3, but preferably to,`

the surface 3, as illustrated in Figs. 2 and 3, such tab acting as a prop for the display 7, as well as assisting the display to assume an1 upright posi-Av tion, when the letter is unfolded. When folding` the letter, the tab 15 will-crease along one or several lines, such as the line 17, intermediate its attached ends.

A number` of tabs or props may be utilized in the same manner. For example, one tab may be secured to the surface 3 and another to the surface 2. As illustrated in the drawing, such tab T or tabs may be made an intrinsic part of the gure or object which is to be simulated or displayed. It is desired to be understood, however, that the prop is unessential in so far as the operation or raising of the display is concerned,` that :mais the main displayportion l tends to assume an upright position byk reason of its proper construction. This I consider anV important feature of mYIlVerltOL, V V. Y

When the tab or tabs are secured to the surface f3, it iswessential that, in foldingthe device, the surface 2 be brought to lie adjacent the surface 3, as illustrated in Fig. 4.

i It now becomes apparent that I have provided an advertising folder which is efcient, yet in- 40 expensive to manufacture, and one` which will hold the readers interest.

What is claimed is:

1. A device of the character described comprising a blank of sheet material having a crease dividing it into an upper and a lower fold and a. slit in alinement with said crease, said blank also including another portion extending from said upper fold and a display portion extending from said other portion and a cut-out portion extending from said display portion, said other portion being folded back and immovably secured to the back face of said upper fold with said display portion projecting through said slit, said display portion having a crease at its base in alinement with said first crease and the free end of said cut-out portion beingimmovably secured to the front face of said lower fold, said display portion being caused to assume an upright position when the device is unfolded, said cut-out portion forminga display with said display portion.

2. A'display folder comprising a blank of sheet material having spaced creases dividing it into upper, central and lower folds and a slit in alinement with the upper crease,isaid blank also having another lportion extending from the uppermost fold and folded back and immovably secured to the rear face of the uppermost fold, said blank also having a display portion extending from one edge of said other portion and projecting through said slit, said blank also having a cut-out tab extending from said display portion, said display portion having a crease at its base in alinement with said upper crease and the free end of said tab being imrncvably secured to the front face of the central fold, said display portion being caused u toassume an upright position when the folder` is il() unfolded, said tab forming a display with said display portion.

ROBERT STUART.