US1904659A - Display card - Google Patents

Description

J. HORWATH April 18, 1933.

DISPLAY CARD Filed June 12, 1930 Patented Apr. 18, 1933 UNITED STATES PATENT oFFlcEf JULIUS HORWATH, or CHICAGO, ILLINOIS, AssIGNoa TO ARVEY oonr'om'riton, or

CHICAGO, ILLInoIs, A CORPORATION or ILLINOIS p 1 DISPLAY can-n Application filed June 12,

This invention relates to improvements in display cards for windows, counters, show cases, or the like, and refers specifically to the provision of a backing of metal or material simulating the appearance of metal which material is permitted to appear through apertures cut in the face of the card at appropriate points relative to the printed or lithographed matter upon the card so as to lend to the appearance of said printed or lithographed matter the appearance of reality, or to impart the appearance of a third dimension to matter printed or lithographed upon a fiat card.

The utility, objects and advantages of my invention will be apparent from the accompanying drawing and following detail description.

In the drawing, Fig. 1 is a front elevational view of a display card utilizing my invention.

Fig. 2 is a sectional view taken on line 2-2 of Fig. 1.

Fig. 3 is a rear elevational view of the card shown in Fig. 1.

Referring in detail to the drawing, 1 indicates a display card or the like preferably used for advertising purpose, and comprises a face sheet 2 which may be constructed of heavy paper, cardboard, celluloid, wood or some such similar material. A triangular strip 3 is adapted to support the card 2 in an inclined position, as shown best in Fig. 2. One edge 4 of the strip 3 may be constructed in a substantially rectangular shape and may be adhesively united tothe rear portion of card 2. The member 3 may be apertured, as shown at 5 in Fig. 2, and the portion 6 of the material cut away to form said aperture may be suitably folded along a horizontal line and the end of which may be adapted to register with a notch 7 provided at one portion of the periphery of the aperture 5 in order to maintain the element 3 in a plane at right angles to the card 2. To facilitate the interlocking engagement of the cut-away portion 6 and the notch 7, a co-operating notch 8 may be formed in said member 6. It can be readily seen that by this construction the memher 6 may be folded upwardly and the strip 50 3 may be revolved along a vertically folded 1930. Serial No. 460,539.

line 9 until card 2 element 6 and strip all occupy substantially the same plane. This feature materially facilitates packing and shipping of the display card inasmuch as when in folded position the same occupies a H minimum of'space. Advertising matter 10 representing'an em-. bodiment of the particular commodity to be advertised may be printed, if desired, upon the face of card 2, oralithographed sheet containing a representation of the commodity to be advertised may be adhesively united to the face of the card 2.

In representing a display of canned goods, or other goods which maybe packed incontainers,-the unit containers, as shownat 11 in Fig. 1, maybe shown as being piled, for instance, in the form of a-pyramid. When the containers which are to-be repof. a metallic construction, as is the case in a; majority of commodities sold at the present time ingrocery stores and delicatessen stores, thesides of the containers as represented at 11 in Fig. 1 are usually covered with'a wrapping or label 12, and the upper and lower portions of said-containers are usually left bare, exposing the metal of which the conmeans of adhesive paper or adhesive tape 16, w

said strips being so positioned upon the card that the same may be observed from the face of said card appearing through apertures 13. The strips 14 and 15 may be constructed of thin metal such as aluminum, tin, or the like,

or if desired may be constructed of tin foil or any other material which may present a metallic appearance.

In this manner strips 14 and 15 seen through the apertures 13 representing the upresented in the printing or lithograph are E0 per portions of the containers impart to the containers an appearance of reality, and likewise impart to the printed or lithographed representation of the containers as a whole the appearance of depth or the appearance of a third dimension. 7 I

By properly shading the printed or lithographed representation of the pile of containers the same as seen by a casual observer 10 would appear to be an actual pile of containers. To assist this simulation, the portions of the strips 14: and 15 which appear through apertures 13 may have indicated thereon, as by etching, printing or the like, corrugations 15 or perforations (not shown) which are common to containers in which such material as cleansing powders are packed.

It is to be understood, of course, that although'containers of a cylindrical shape are shown, my invention in its broadest concept contemplates the use of backing strips of metallic appearance with any type of container representation. Further, I do not wish to be limited to the particular method or particular 5 form inv which the containers may be piled, since my invention can be used equally well wherein the containers are represented as piled in an orderly manner, or where the containers are represented in a half-hazard pile. 5 I claim as my invention:

A display card comprising in combination, a flat sheet of relatively stiff fibrous material provided with a plurality of elliptical shaped apertures, a representation of a plurality of 5 cylindrical, metallic cans piled in pyramidal form inscribed upon the front face of said card, the apertures registering with-the tops of said inscribed cans, a strip offiat material having a metallic appearance mounted upon 46 the rearface of said sheet immediately behind said apertures, said material being observed through said apertures and simulating the foreshortened tops of said inscribed pile of cans. In testimony whereof I aflix my signature.

JULIUS HORWATH.

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