US1888406A

US1888406A - Display card

Info

Publication number: US1888406A
Application number: US537315A
Authority: US
Inventors: Payberg Andrew
Original assignee: VIKING Mfg CO Inc
Current assignee: VIKING Mfg CO Inc
Priority date: 1932-01-16
Filing date: 1932-01-16
Publication date: 1932-11-22
Anticipated expiration: 1949-11-22

Description

Nov. 22, 1932. A. PAYBERG 1,888,406

l DISPLAY CARD Filed Jan. 18., 1932 Patented Nov. i932 Armanw paenne, or entnomreame comm, nrc., or namen, aannam .a

UNITED srgras HUSETTS, ASSIGNOB TO l@ HNUFA- "d ACHUSETTS l i,888,4o8

Parri-:arr orrica appliance Jennery in, anni This invention consists of a. dispiay card and framework for the same particularly adapted for use in connection with electric illumination.

9i/ith the multitude of dispiay cards in use it is of great importance to make the display card as brilliant in appearance as possibie so that it 'may be conspicuous as compared with the, display cards with which it is in competition.

My new display card and its iframe are described in the following specication.

4 Fig. l is a front elevation ci a display card containing my invention in place in its frame but pushed partly from the frame to show the construction of the frame and the illuminating features.

Fig. 2 is a somewhat diagrammatic horizontal section on the line 2-2, Fig. l.

Fig. 3 is a somewhat diagrammatic yertical section on the line 3 3, Fi i.

Fig. 4 is a fragment of the display card broken away to show the construction.

Any suitable card l is cut throu li with the words or other matter to be disp a' ed as at 2. Back of the openings 2 caused y the design I attach in any suitable manner sheets 3 of transparent cellophane of any desired color vorv colors. Back of the cellophane I place a backing material 4 of any suitable material, preferably white and translucent if the display card is to be illuminated by transmitted light. The backing paper should not be attached to the cellophane at such points that the glued portion will be apparent from the front. The combination of the outside card with its perfor-ations, the cellophane and the backing material results in a brilliant color display entirely different from a display card from which the backing or the cellophane is omitted. For instance,

when viewed by reliected light a display card backed with blue, green, yellow and red cellophane shows little dilerence between the various colors but when backed with white tissue paper the color by reiected light will be very brilliant blue, green, yellow and red. Viewed by transmitted light colored cellohane shows little color effect unless ve deeply colored,` but the brilliancy and depthr of the coloris remarkably increased when thenecessary under ail circumstances, that the 'f display card shall'be mounted in a iframework 5 supporting an elementr such as a number of electric lamps 5, i', 8 arranged as shown in the drawing. desirable arrangement of the lights is to place three 'lamps with dierent color bulbs, for instance yellow above, blue underneath and red under the blue, six inches more or less back of the display card. These lights may be made to ash in anydesired succession for any desired time by a well-known device 9. The walls of the framework are made highly reflecting, as by painting with Sunilex 10 and are set at an angle to the liohts and card such that the dierent parts tically identical extent throughout the surface on which the design is to appear. The

result is that the colorsof the display card will show a startling and brilliant succession of colors by reason of the combination of the colored lamps, the backing paper and the colored cellophane'. 4 My combination gives from these very simple elements a display card which, so faras l know, is unequalled in conspicuousness.

Cello hane is a well-known trade name for a materlal, made by one manufacturer, which I am informed is principally cellulose produced from cellulose xanthate. I have used the term here to denote any cellulosic material having practically equivalent properties as regards the reflection and transmission of light though made by other manufacturers.

I claim n The combination of a framework and means for holding the display card in the front part thereof, of electric lamps one above the other and four flat reflecting surfaces mounted in said framework, said surfaces being arranged to direct the light from the lamps so as to illuminate ythe design to be displayed at al1 points, Whether one or all of the lights are lit, the display7 card having a descut through the same 1backed with Color cellophane and a White paper backing inside the cellophane wherebyv the design is displayed in color both by day and night.

ANDREV PAYBERG.