US1626514A - Collar-display device - Google Patents

Description

Patented Apr. 26, 1927.

narran' sra'ras oHARLEs n; coNNoLLY,

masia or TROY, NEW YoRK,'Ass1G1\Ton To CLUETT, PEABODY, a co.'7

' INC., 0F TROY, NEW YORK, A CORPORATION OF NEW YORK COLLAR-DISPLAY DEVICE.

Application inear september 4, 192.5. Vserial No, 54,4541? In displaying styles of mens collars it has` been customary to provide glass cases con,- taining a sample of each style. This practice involves considerable expense in providing cases and sample'collars and the casesy occupy valuable Space. Furthermore, anaccurate conception of how a collar will" appear in use can not be conveyed by displaying a collar without a tie, but to demonstrate to the customer quickly and clearly how a tie will set on the collar, how high the collar appears with the tie in place, etc., it is necessaryto apply ties tothe collars. This method of display is so tedious that it is rarely practiced in a retail shop with'the consequencethat customers are slow in making selections and many orders are returnedfor exchange. y

Ithas beenv proposed'to employ printed pictures of collars and ties for demonstration purposes but such pictures, while suitable for car advertisements to be viewed at a distance, are not adapted to take. the place of real collars and ties for demonstration in retail shops for the reason that they obviously are prints and do not create the imression of the real articles.

bjects of the present invention are to provide, in lieu of real assemblages of col-- lars and ties, a substitute display which creates an optical illusion of the genuine articles even at comparatively short range, which is inexpensive and compact, and which may readily be altered as styles change.

According to this invention a replica ofy a collar and tie ensemble is embossed in a black or other dark area and the dark area is wholly framed by a light card, thereby to produce the optical illusion of a window lin viding slits at margins of the dark area so that light may shine through the card around the edges of the dark area. Consequently I preferably form the dark area and embossed replica on a separate smaller card which is mounted in slots in the largerl light card with its exposed face convex and with portions of the vslots uncovered. IVhile the light slits Amay wholly surround each dark area the effect is substantially as good if they only extend along each of two opposite sides of thedarlrareaj` Thepr'ovision of the colcard has the further-'advantages that it permits the' smaller card top'beimade of thinner material which may be embossed more realistically and2 also permits new styles'to bev substituted for obsolete stylesby interchanging'the small inserts. Y 4 l For the purpose of illustration a concrete embodiment of the invention is illustrated 1n the accompanying drawings in which,

F1g. 1 is a front view'fof the display device :v Icigp is asection on line 2 2 yof Fig. an y y y Fig. 3 is a section Online y3 3 of Fig. l. In the particular embodiment'chosen` for the purpose of illustration A is the larger permanent' card'which maybe yellow and carry' suitable indicia, 'and BB` are the ."f' -smaller detachable cards which' have'the em# bossed replica of the collar and tie ensembles and which are preferably dull black. As

shown in Figs.'2 and 3 the embossed collars and ties project forwardly from the plane of the cards B and theirk outlines are rounded in planes perpendicular to the cards; and as shown in Fig. 3 the fold line FF of the collar stands out throughout the entire circumference of the collar. The ties are appropriately colored and the embossed collar portions are preferably made to simulate the weave, stitching and shadows of genuine collars, partly by printing and partly by minute embossing to represent the interstices be tween woven threads within the outline of each collar as defined by the heavy embossing.

As illustrated in the drawingsthe ends of the cards B are inserted through slots C in card A and then bent inwardly, thus detachably securing the cards together and causing the cards B t0 bow slightlyin a forward direction as shown in Fig. 2. The slots C are made widerl than the thickness of cards B to provide the aforesaid light slits shown at D. The back may be provided with an easel support E having wings H creased to swing into parallelism with card A. Y v

A display device constructed as aforesaid presents such a striking optical illusion of real collar'and tie ensembles that it serves all the purposes of actual collar and ties and with a small fraction of the cost and space.

lar and tie Vensemble on a smallerdetachable Indeedy the effect is so realistic that many customers examine the display closely and after discovering that the collars are not real, pass their fingers over' the front of the dis-` play apparently to convincethemselves that' the effect is vtruly an illusion.

I claim:

1. A display device comprisingv a light card having spaced slots extending thereithrough, .anda dark Vcard bridging thespaee y betweeny said slots aindhaving itsy ends an-` chored in said slots With light` slits at said ends, the exposedl face of' the dark cardbe'- ing Wholly framed bythe light cardand be ing convex and bearing an embossed-replica of' a collarY and'ltie ensemblawhe'reby the device presentsv the optical illusion ofV an opening in the lightvcardv and areal" collar and tie ina darkispacefback ofz the opening.

2.1A display device comprising a light card having spaced. slots extending therethrough, and a/d'ark card bridgingv the'space between said slots and having its ends'anchored in saidslots, the exposed face of they 'T' dark card being Wholly fra-med by the light card and: bearing an embossed `replica of a collarand tie ensemble, `whereby the device presents the optical illusion of` an. opening inthe light-card and a real collar andtie in a darkspace'b'ack' of the opening..

3. A display device comprising. a light card, and a smaller dark card mounted' in approximately parallel juxtaposition toy one side of the light card Withxits exposed iace Wholly framed by the light card, the smaller card having a replica of a collarv and Atie ensemble embossed Within the areas of its exposed face, whereby the device presents the `optical illnsioii-y of an opening in the light card, anda real collar and tie in a dark space 4back v0i the opening.

4. A display device coiiiprisiiigL ah light card', a dark areaviithin vthe'contines"of the card and' slightly displaced' from the' plane of the front' facegoi'the'card', andfwi'thin the dark area an embossed replica of a collar rand light card and va real collar and tie iny a dark space back ofthe opening.

K Signed by me at'Troy, New7 York, this 25th day of Angust, 1925; l l y CHARLES M; GONNOLLY.

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