US1609923A

US1609923A - Combined wrapper and catalogue

Info

Publication number: US1609923A
Application number: US96594A
Authority: US
Inventors: John H Wilson
Original assignee: Aluminum Company of America
Current assignee: Howmet Aerospace Inc
Priority date: 1926-03-22
Filing date: 1926-03-22
Publication date: 1926-12-07
Anticipated expiration: 1943-12-07

Description

Dec. 7 1926. 1,609,923

J. H. WILSON COMBINED WRAPPER AND CATALOGUE Filed March 22, 1926 rnnlmm 3 I m anew a; o

Patented Dec. 7, 1926.

UNITED STATES PATENT OFFICE.

JOHN H. WILSON, OF NEW KENSINGTON, PENNSYLVANIA, ASSIGNOR TO THE ALUMI- NUM COMPANY OF AMERICA, OF PITTSBURGH, PENNSYLVANIA.

COMBINED WRAPPER AND CATALOGUE.

Application filed March 22, 1926. Serial No. 96,594.

This invention relates to a combined wrapper and catalogue for use in wrapping merchandise.

It is the practice in some industries as, for

example, that pertaining to the manufacture of aluminum cooking utensils, to attach to each utensil a small catalogue in the form of a booklet in which are printed pictures and descriptions of diflerent articles made 1 and sold by the company from which the particular utensil is procured. Thereafter the utensil, with the catalogue attached thereto, has been carefully wrapped to provide a protection for the utensil while handled. It has been found, however, that 90% of all purchasers of the utensils, after unwrapping the same, tear the catalogue from the utensil and discard it without glancing at its contents. The remaining 10% or less of the urchasers will read .the catalogues but it is questionable whether the expense incident to the production and attaching of the catalogues is justified by the business resulting from the use of the catalogue although it is known that this catalogue does create some new business.

It is an object of the present invention to dispense with the printing of the catalogues and yet present to the customer in a satisfac- 30 tory manner the line of goods sold by the manufacturer so that the same advantagesare obtained as though a catalogue had been used without, however, entailing the cost of the catalogue.

With this end in view the invention resides in the provision of a wrapper on which the various articles produced and sold by the particular company are illustrated and described, the. wrapper being divided into opposed groups, and reading matter in one group being disposed oppositely to the readlng matter in the other group so that when the wrapper is placed about an article and secured the exposed data thereon can be read easily no matter which side or end is in View, thus tending to attract the notice of the observer to one or more items made and sold by the manufacturer of the particular goods in the package.

The invention also consists in certain other novel details of a wrapper as hereinafter more fully described and pointed out in the claim, it being understood that various changes may be made thereinwithout deand one end portion exposed.

Figure 2 is a plan view of the complete wrapper-on arreduced scale. 1

Referring to the figures by characters of reference 1 designates a sheet of wrapping paper on which are printed two groups.- of descriptions, etc., indicated at- 2 and 3 respectlvely. The printed matter is so displayed on the sheet 1 that the subject matter of each group forms a page the bottom of which is a line extended transversely of the sheet at the center thereof, indicated at 4. When it is desired towrap a package, the sheet 1 is placed with its printed face downward and the article to be wrapped is placed on the middle portion of the sheet. Said sheet is then folded upwardly around the sides and ends and onto the top of the package and fastened by any suitable means. Consequently the printed matter of the two groups 2 and 3 can be conveniently read from any side of the package and will more readily attract notice of an observer than would a wrapper containing printed matter all of which would be readable from one end of the sheet, as in a newspaper. With such an arrangement, when the package is wrapped, some of the items would be up-side-down and could not be read conveniently. With the present arrangement, however, when the wrapped package is placed on a shelf it is possible for the observer to read items at all sides thereof. When the package is unwrapped the same information is given to the customer as is afforded by the use of a small catalogue such as heretofore referred to and it has'been found that the same percentage of wrappers will be read as has been of the small catalogues formerly used. Thus at a much less expense the advertising features of the package are retained without sacrificing any of the advantages present in the packages commonly used. As a matter of fact the package is rendered more attractive by the use of a wrapper such as described and has been more efiicient as an advertising-medium than a package in a plain wrapper containing a catalogue which is attached to the wrapped article.

What is claimed is:

A sheet of paper to be used as a wrapper for packages having printed thereon two groups of advertising matter the printing of one of the said groups being reversed relativeiy to the other.

In testimony that I claim the foregoing as my own, I have hereto affixed my signature.

JOHN H. WILSON.