US1313110A - Planoqraph co - Google Patents

Description

D. PADILLA.

ADVERTISING DEVICE.

APPLICATION FILED Aua.31. 1911.

Panted Aug. 12, 1919;

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R. PADILLA.

ADVERTISING DEVICE.

- APPLICATIDN FILED AUG.3I. 1911. v 1,313,110. Batentedmlg. 12,1919.

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RAFAEL PADILLA, or HABANA, CUBA.

ADVERTISING DEVICE.

Application filed August 31, 1917.

To all whom t may concern:

Be it known that I, RAFAEL PADILLA, a citizen of the Republic of Mexico, residing at Habana, in the Province of I-Iabana, Cuba, have invented new and useful Improvements in Advertising Devices, of which the following is a specification.

This invention relates to improvements in advertising and news-disseminating devices.

The principal object of the invention is to provide a device of the class described having a transparent face which is divided in sections, each corresponding to a different class of advertisements or news, and behind which is mounted for movement an elongated strip of llexible material adapted for carrying strips of paper upon which are inscribed the news items or advertisements so that the latter will successively become visible through the proper divisions of the face in the movement of the strip.

Another object is to provide rolls for carrying the strip so that the space occupied by the mechanism will be limited to the greatest possible extent.

A further object is to provide means for automatically reversing the rolls to reverse the direction of travel of the 'strip each time it is completely unwound from one of the rolls. In addition it is proposed to provide a flexible strip which is coated with adhesive material and thereby adapted to retain the strips of paper or other material upon which the advertisements or news items are inscribed, so that the latter may be conveniently applied while the flexible strip is in motion, and may be readily removed when desired.

The invention further contemplates an improved arrangement of the various parts of the device whereby it is rendered more convenient and elicient in operation. One form of the invention isy described in the speciication below and illustrated in the accompanying drawings, and the novel features of the invention are more broadly set forth in the ap ended claims.

In t e drawings Figure l represents a front elevation ofthe preferred form of the invention.

Fig. 2 is a side elevation of the preferred form of the invention, showing the housing partly broken away to expose the interior.

Fig. 3 represents a transverse section through one of the rolls and the attached flexible strip for carrying the news items.

Specicaton of Letters Patent.

Patented Aug. 12, 1919.

Serial No. 189,195.

Fig. 4 is an end view showing in detail a pair of rolls and associated parts, including the motor reversingmechanism, and shows diagrannnatically the various circuits involved.

Fig. 5 is a fragmentary side elevation of a pair of rolls and associated parts and shows the arrangement of the ilexible strip in greater detail.

In the drawings the numeral l indicates the `device as a whole. It has a suitable housing or casing 2 for containing the mechanism. Preferably the housing 2 is of sulicient size yand so arranged as to form a convenient shelter for the operator of the device. In the present instance it has the form of a kiosk or booth which may be located in any public place where it will readily attract attention. One side of the housing 2 has a suitable opening or window 3 through which the operator may conveniently receive advertisements or other matter to be displayed by the device, or carry on any other necessary transaction. A section 4 of the wall of the housing is composed of transparent material, preferably glass. The section 4 is divided in any convenient manner into a plurality ofv sections 5, eachcorrespending to a particular class of news items or advertisements, and each headed with a corresponding inscription. Behind the transparent section 4 are mounted a plurality of rolls 6 arranged in pairs extending preferably4 horizontally in proximity and parallel to the section 4. Mountings are provided for the rolls 6 by which they are adapted for rotation. In the present instance such mountings consist of vertical frame members 7 carrying transverse members 8 in which the shafts 9 of the rolls are suitably j ournaled. Each roll 6 has attached thereto one end of a flexible strip 10 which may consist of cloth or any other suitable material. In the present instance the strips l0 are attached to the rolls 6 by suitable elongated clamping members 11 adapted to be clampingly engaged against the rolls 6 to hold the strips l0 by means shown as screws 12. The strips l0 are of such length that when one of the rolls 6 is Ifilled to the limit of its capacity, the respective strip will be completely unwound from the other roll 6. Each strip is adapted to travel behind a respective member of the sections 5 in its movement, so las to cause to be successively exposed to view through the sections 5 the news items, ad-

vertisements or similar matter, preferably inscribed on suitable strips of paper and attached to the flexible strip 10. In order to render such attachment convenient while the strip is in motion, I prefer to coat the latter on the side which is adapted to become visible through the face 4, with a layer of adhesive material. By this means it will be seen that 'any desired strips of paper may be instantly' applied and as the adhesive material is of sucli a character as not to dry or harden quickly the strips of paper may be readily removed`w-hen desired; In order to prevent yadjacent layers of the flexible strip or web 10 from adhering when wound upon the roll 6 I' may provide narrow flexible strips 24, as for instance of felt, which eX- tend longitudinally of the strip 10 and are suitably attached to the latter on the reverse side. Preferably the strips 24 coincide in position with the` divisions between the sections 5, and the Iadhesive material is applied only to those portions of the strip 10 between the strips 24.

For rotating the rolls 6 a` suitable mechanism is provided which will be automatically operated to reverse the direction of rotation each time the flexible strip 10 is completely unwound from one of the rolls 6 of the respective pair. In the preferred form shown this is accomplished by providing each roll shaft 9with an extension carrying a beveled gear 11" engaging with a beveled gear 12on a vertical shaft 13 which is properly journaled in convenient bearings 14 which may be attached to the frame structure of the device. A motor, preferablyan electric motor, and indicated in the drawing by the numeral 15, isconnected to one end of the shaft 13, suitable gearing being interposed when necessary to reduce the speed'of the rolls to a desired degree.

In order to cause the motor 15 to be automatically reversedat a proper pointin the movement of the strips, the rolls 6 andv the frame members 8 in which they are journaled are' in the present instance of metal. Each frame member 8 of those provided for a particular pair of the rolls has an extension 16. Mounted upon but insulated from the extensions 16 are spring contact arms 22 adapted to bear at one end against the strip of flexible material wound upon the particular roll, and so arranged that when the strip of material is completely unwound the end of the contact arm, which may be provided with a roller 17 to reduce friction, will establish electric. connection with the roll. A reversing switch 18 is properly connected to the motor 15 andto the source of current supply and carries lan armature 19` disposed for attraction by a pair of magnets 20. The

magnets 20 are arranged on opposite sides of the armature 19 so that when one of the magnets is energized 1ty will actuate the switch 18 to cause the motor 15 to rotate in one direction, while when the other magnet is energized it will actuate the switch to cause the'motor to rotate in the other direction. Each magnet 2O has one terminal connected to a suitable battery 21 or other source of current supply, and the remaining terminal of each is connected to the respective contact arm 22. The circuit is through a given magnet, arm 22 connected therewith, roller 17, large roll 6, and frame 8, which is in electrical connection with one terminal of the battery; the circuit being completed through the other terminal of the battery and that magnet having connection with an active contact arm 22.

A suitable switch 23 is inserted in the motor circuit to permit the latter to be interrupted to stop the motor when desired; In order to enable the device to be effectively used after dark, electric lamps 24 are properly disposed in proximity to the transparent face 4 of the device.

From the above description taken in connectionv with the drawings it will be seen that in operation the strip 10 will be actuated by the rotation of the rolls 6 to which it is connected to travel backward and forward behindthe respective divisions 5, and that the operator within the kiosk or booth may conveniently apply to the flexible strip at the proper points in its movements, the strips of paper bearing the advertisements and similar matter which it is desired to expose to public view, andr may with equal 100 convenience remove the latter when desired. It will be understood that the operator may be vprovided with the necessary telephonic or other instruments for communicating with a central news agency.

. The above described. embodiment of the invention, while constituting a preferred form, represents only one of many embodiments comprised within the spirit and scope of the invention and the right is reserved to variations and departures therefrom falling within the latitude of the invention as defined by the claims.

What is claimed is 1; In a device of the classdescribed, a 115 plurality of rolls, a web to be wound thereon, strips carried bythe web, the strips providing spaces therebetween for advertising matter to be carried by the web, and means for controlling the movement of the rolls, said means including elements bearing against the strips during the major portion of each revolution of the rolls.

2. ,In a device of the class described, a plurality of rolls, a web connected with the rolls and'carrying advertising matter, aplurality of magnets, means for completing a circuit through one of the rolls and one of the magnets when the web has been unwound from that roll, meansf for completing a circuit through the other roll and the remaining magnet when the Web has been un- Wound from the roll last mentioned, said circuit closing means including eoperating Contact elements, strips carried by the web for engaging some of the Contact elements When inoperative for completin a circuit, en electric motor and a circult therefor,

means for reversing the direction of current through one element of the motor, the direo 10 tion being determined by the energization of e given magnet, and means for driving the rolls from the motor.

In testimony whereof I afix my signature.

RAFAEL PADILLA.

Copies of this patent may be obtained for five cents each, by addressing the Commissioner o! Patents, Washington, D. C.

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