US1307293A - Tkamewobk fob display publicity by machine - Google Patents

Tkamewobk fob display publicity by machine Download PDF

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US1307293A
US1307293A US1307293DA US1307293A US 1307293 A US1307293 A US 1307293A US 1307293D A US1307293D A US 1307293DA US 1307293 A US1307293 A US 1307293A
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framework
columns
rails
beams
display
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    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F3/00Show cases or show cabinets
    • A47F3/001Devices for lighting, humidifying, heating, ventilation
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for

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  • the primary object of my invention is to provide a framework to serve-as a suitable supporting device for movably carrying various objects that areto be put upon pub lic view; and to this end I build my framework so that it comprises main supporting members, such as standards or columns; and means including a plurality of horizontal, auxiliary supporting members, extending both longitudinally and transversely of the framework, for connecting the columns and mounting rails or guides whereon such advertising designs, merchandise, etc, may be moved as required.
  • the framework also carries at different points a number of illuminating devices with reflectors for throwing light all over the framework and thus showing'the objects supported by it to the best advantage.
  • FIG. 1 is a perspective view of a framework according to my invention.
  • Fig. 2 is a front elevation of a similar framework, with modifications
  • Fig. 3 is a top plan of the framework of Fig. 2; v
  • Fig. 4 is a side or end elevation of said framework
  • Fig. 5 is a view of parts by which the rails or guides above mentioned are sup ported in position;-
  • Fig. 6 is a top plan of the parts shown in Fig. 5;
  • Fig. 7 is a detail, illustrating certain adjusting elements
  • Fig. 8 shows a modified form of rail or guide, engaged by a correspondingly shaped ro er
  • Fig. 9 is a side view, showing how the rails or guides mounted in my framework are supported by the parts illustrated in Figs. 5 and 6;
  • Fig. 10 is a top plan of a column for the framework of Fig. 2, with the head removed;
  • Fig. -11 is a side elevation of a modified column
  • Fig. 12 is a top View, with the head removed, of the column of Fig. 11;
  • Fig. 13 is a view similar to Fig. 10, of another form of column;
  • Fig. 14. is a side elevation thereof
  • Fig. 15 is a view, similar to Fig. 10, of still another type of column;
  • Fig. 16 is a view of a line of light-projectors which may be mounted on the top of a framework constructed according to my invention
  • Fig. 17 is a top plan, showing the interior construction of the preferred form of each of said projectors;
  • Fig. 18 is a detail view to illustrate how certain parts of my framework can be jointed together; and i Fig. 19 is a view of a coupling member by which such jointing may be effected.
  • a framework designed according tomy invention will have four corners when set up; and located at, each cornerwill be a column 1, made up of angle bars or sections'having other crosssectional shapes. These columns will be joined together by connectingmeans in the form of horizontal beams 2, placed near the tops and bottoms of the columns, and intermediate of the tops and bottoms; these beams extending both longitudinally. and transversely of the framework and being fixed to the columns at their opposite ends.
  • the remaining beams extend from the columns at one end to the columns at the other, transversely of the framework, at the opposite or front and rear faces there of; one such face being shown in Fig. 2, and both faces appearing on Fig. 1.
  • front and rear are employed for convenience only, and not for purposes of distiction; since the opposite faces of the framework are identical and either face may be taken as the front face, depending on the observers position.
  • Between the intermediate beams 2 and those near the top and bottom of the framework are open spaces in which the advertising matter or merchandise to be exhibited is disposed; and such matter or merchandise will be exposed at both opposite faces of the framework in a manner to be fully described hereinafter.
  • each end of the framework Arranged at each end of the framework are rails 3, extending longitudinally thereof, approximately in line with the columns at the ends and between the same; and constituting means for movably supporting the advertising matter or merchandise above mentioned.
  • These rails are placed adjacent the upper and intermediate beams 2, so as to be located at the upper corners of both open spaces referred to in ,the preceding paragraph; and the framework also carries a number of illuminating devices or elements t, such as incandescent electric lamps, mounted in adjustable reflectors or hoods 5.
  • the lamps t will of course be at both faces of the framework; and in order that the latter may be built to advantage, the feet of the columns 1 will rest upon longitudinal beams 6, joined together by suitable bars, tie rods, or the like.
  • These beams 6 may be either 011 the ground, or on the upper part of a building or similar structure; and each of the columns 1 will have a connection 7 between its top and the beam whereon it stands; said connection comprising a turnbuckle 8 and constituting an adjustable brace for securing the whole of the framework rigidly in position.
  • a transverse anchorage bar-or beam 9 surmounted by a sign 10.
  • the rails 3 at the top of the framework are parallel with each other, and so are the rails intermediate the upper and lower ends of the columns 1.
  • the rails 3 may be channel-shaped, or given the form of troughs having open ends antl'upturned sides; and they are intended to receive rollers by which various objects to 'bemounted in'the framework-are supported.
  • each frame F having a roller R at the top of each side; and these roller-bearing frames F are disposed in the framework by causing a roller at each side of each to rest in one of the rails 3, as shown in the views just mentioned and in Fig. 5.
  • I make each rail with an inside width slightly greater than the thickness of two rollers (see Fi 5) and I adopt a staggered or zigzag arrangement whereby the rollers R engage the rails alternately toward one side and then toward the other.
  • rollers R on the frames F will engage a rail first on the side toward the columns 1 at the adjacent ends of the framework, and then on the other side away from said end; thus permitting the rollers R of successive frames F to overlap as shown in Fig. 4.
  • the roller-bearing frames F are not a part of the invention disclosed herein; and the construction thereof need not be set forth in this specification.
  • each roller-bearing frame F on the upper rails 3 will be operated so as to reach in turn the ends of the rails carrying it; and there be exposed for a predetermined period to view.
  • thelamps By examining the first four views on the are i arranged at both opposite faces of the framework; and the reflectors act to throw light from these lamps into the open'spaces occupied by the frames F. These reflectors are secured to thecolunms 1 and to certain of j the intermediate beams 2; and are likewise mounted adjacent the top and bottom ofthe framework"; where they are supported on the upper and lower transverse beams 2 by means of longitudinal bars or beams 11.
  • Each bar 11 carries a reflector at each end. 2 0' I prefer to have three reflectors in a horizontal row at the top ofthe framework on each face thereof; and three on each face at the bottom. The reflectors on the columns are placed one above the other in a vertlcal row on each; and I have found that two on each column, one adj acentthe middle of each space for the frame F, will answer.
  • each reflector will carry a group of three lamps, placedbeside one another lengthwise of the reflector, so that each horizontal reflector will carry a horizontal row oflamps and each vertical reflector will have a ver- 'flamps in the reflectors will give white light only; while those in the horizontal reflectors at the middle of theheight of the framework will givecolored light.
  • Each reflector will carry a group of three lamps, placedbeside one another lengthwise of the reflector, so that each horizontal reflector will carry a horizontal row oflamps and each vertical reflector will have a ver- 'flamps in the reflectors will give white light only; while those in the horizontal reflectors at the middle of theheight of the framework will givecolored light.
  • each reflectorlatthe middle of the framework may have lamps colored red, white and "blue to show plainly the color effects presented by the objects'in the frames F.
  • the reflectors may be of ornamental design
  • the reflectors and the lamps can be adjusted as a'unit toward and from the framework and the frames F suspended in the same.
  • the beams 2 are for the most part located one above another; but at each end, adjacent the tops of the columns 1 and the middle of the same, I place an extra longitudinal beam 2; arranging it b'e'side one of the vertlcally disposedbeams 2 to pro- [vide for mounting hangers 12, which sup G5 port the rails 3.
  • These hangers have thread ed shanks at their upper ends, passing through plates 13; resting on and bolted to the beams 2 in question; as seen in Figs. 5 and 6; and they can be raised and lowered for purposes of adjustment by means eomprising complementary wedge-shaped members or blocks 11, shown in side view on Fig. 7.
  • I may also, if desired, use ball rails 17, shown in Fig. 8; instead of channel rails; and grooved rollers It.
  • These grooved rollers may have eithe two flanges or one, since the outer flange away from the frame F in each case may be omitted, on an ordinary car wheel.
  • ball rails are employed, they will be arranged side by side in horizontal pairs; one pair above the other, at each end of the framework; instead of singly, like the channel rails 3; so that the rollers R on the upper and lower frames F may engage the rails of each pair alternately; and permit of the staggering of the successive roll- (31's as detailed in a foregoing part of this description.
  • a center plate'18 having its corners joined by connections 19, including turnbuckles 20, to the corners of the framework.
  • This plate is below the anchorage bar 9; and the bar 9 is be low the bars 11, which are between the bar 9 and the sign 10.
  • the center plate and its connections are utilized in the framework shown in Fig. 1; as well as in that illustrated in Figs. 2, .3 and 1; though this plate and its connections are shown in Fig. 8 only.
  • Each of the columns 1 is surmounted by a head 21, which may be a transparent globe containing an electric lamp if desired.
  • 1, 2, 3 and 4 which may all be constituted of angle bars or other longi tudinal sections, may be laced or latticed together, to make the sections of the columns rigid with oneanother; and the beams 2 at the top, bottom and middle of the framework may be similarly connected.
  • the elements constituting the lacing may have socketsthereon for electric lamps wherever necessary.
  • I may make the framework of Fig. 1, or that of Figs. 2, 3 and 4, so that it will be in two halves; one half presenting one face with lamps 4; and reflectors 5 and the other 139 half presenting the other face.
  • Such a construction is obtained by dividing the longitudinal beams 2, between the columns at the end of the framework, into sections; and
  • coupling members 22 Such members will be made of plates having ribs 23 on one face, forming recesses or channels to receive the ends of the beams 2. Enough of these ribs or jaws will be furnished to each member 22 to engage two beams or three beams, as the case may be; and the members 22 may have holes in the ribs 28 to enable them to be secured to the beams by bolts or other fastening means.
  • the framework shown in Fig. 1 is similar to that illustrated in Figs. 2, 3 and 4t, except in regard to certain minor features.
  • the sections constituting the columns in the former are preferably parallel; while in the latter they converge from the bottom up, as shown in Figs. 2, 3, 4 and 10; although in both constructions, each column will be rectangular in cross section.
  • the former there are three beams 2, intermediate the top and bottom of the framework; the adjustable reflectors for both rows being supported on the middle beam; while in the latter there are only two of angle bars 24:, converging from bottom to top.
  • One of the angle bars is perpendicular and the others are inclined; whereby the column tapers upward; and has two of its faces vertical and two at a slant.
  • each of the columns at either end of the framework will present one of its vertical faces toward the other column at that end; and the remaining vertical face will be presented toward the other end of the framework.
  • the columns at the opposite faces of the framework will have their opposing or inner faces vertical, as indicated in Fig. 3.
  • I may also make this type of column out of round bars 25, shown in Figs. 11 and 12; these bars to be either solid or hollow; and one to be vertical and the others to be slanting toward it in an upward direction.
  • this column When set up, this column will be placed so as to give as nearly as possible the same efiect as is produced by the converging angle bars 24; that is, the column will be placed so that the-vertical: round bar 25 will be in the same position relative to the framework as the vertical angle bar 24%; whereby the column of Figs. 11 and 12 will expand from the top downward, and away from both the adjacent end andface of the framework.
  • Figs. 13 and 1 show a column made like that of Figs. 11 and 12; but with bars 26, solid or hollow, of a cross-sectional shape giving corners; and with concave plates 27 between them. These plates may support lamps like the lattice work between the sections of the columns and between the beams 2. I may also make a column consisting of two hollow rectangular bars 28, one vertical and the other slanting and spaced from the first at the bottom, but joining it at the top,
  • the parts of my framework may be of various suitable material; such, for example, as steel, iron, brass, bronze, veneer woods, fiber, reinforced concrete, etc. and the size, shape, and other characteristics will of course depend upon the particular construction and the conditions under which the same is to be employed.
  • the columns 1 may also be constructed or fabricated in many designs, forms and shapes, in metal, woods, fiber, reinforced concrete, etc., or may be cast or molded in metallic forms, shapes and designs, plain, ornamental, or figurative; and the sides and faces of the framework may be decorated by plating with gold, silver, aluminum, bronze and other metals; or covering with enamels and in other ways.
  • the sign 10 at the top may have suitable matter, such as a name, a trademark, etc., in metallics or otherwise, appearing on both sides or faces; thus making of the sign a duplex unit. 7
  • the roller-bearing frames F never turn in any sense, but are always maintained in vertical position on the rails 3; whether moving or standing still; exposed or screened from the eye; and they exhibit one face at one face of the framework and the opposite face at the other.
  • These frames F may show advertisements or samples of merchandise, or both combined, on either or both faces.
  • Such advertisements may be inthe form of trademarks, pictures, lithographs, prints, posters, etc., mounted on sheet metal, wire netting, sheet veneers, wood, paper, cloth or fiber, and other means; and may be provided by the use of paints, oils, enamels, bronzes, inks, water colors, and the like substances. While both faces of the frames F will ordinarily be employed, only one face thereof and one face of the framework may be made to work if preferred. a
  • the framework described herein is intended mainly for outdoor use; and such parts of the mechanism, not shown, for actuating the frames F as will be affected by exposure will be suitably housed.
  • the framefavor ⁇ : will, be emplcy i y y e s e exhibit upstreet and down, on factories, office and store buildings, vacant lots, city blocks,'side walls, piers, docks, and in other suitable locations in towns and pleasure resorts, on the avenues of pedestrian and vehicular travel and trafiic. It may also be put to use in indoor locations, such as factories, agencies, office and public buildings, show windows, hotel lobbies, theaters, railroad and passenger stations, etc; and the size and capacity, as well as the displays,
  • parabolic reflector 31 and one or more electric lamps 32 Over the upper end of each reflector will be a lens 33.
  • the casings will be arranged so that they can direct the light upward and outward in radiating directions; and they may give light of various colors; such as red, white and blue inalternation, if desired.
  • I may also use projectors containing three-part partitions, as shown in Fig. 19; dividing the inside of the projector into three compartments.
  • the partition 34 will be engaged at its edges by ribs 35, and be removable through the top from the projector.
  • each compartment will bean electric lamp 36.
  • the lamps 36 may be of the same color, or of different colors. If they are of different colors, the inner surfaces of each compartment, on the partition 34. and" casing 30, will be of the same color.
  • I may I use these projectors not only instead of the sign 10; but also with the sign; by placing two signs on the top ofthe framework, toward the opposite faces thereof, with the line of projectorsbetween them.
  • the rails: 3 can of course be varied in form; and while I have shown a ball rail in Fig. 8, I wishto have it understood that I may employ a rail having a flat head, like that used on transportation lines.
  • any suitable devices such as angle irons, collars, etc.,
  • the framework may be made to exhibit either advertising matter or merchandise, or both in miscellaneous combinations.
  • sign is to be understood as meaning anadvertisement or advertisements; descriptive; and single or multiple.
  • the sign and the frames F may have one or more advertising displays on either or both faces of the same.
  • the lenses 33 will be transparent, magnifying lenses, and may be of various colors.
  • the lenses will not be colored; but if white light is produced by the lamps in the casings 30, the lenses may be colored with various standard or artificial tints, such as red, green, blue, etc., instead. 1
  • a framework for display comprising columns, means for connecting said columns together, and a line of projectors extending across the top of said framework and arranged atprogressively varying angles to direct beams of light in different directions.
  • a framework for display comprising columns, means for connecting said columns together, and a line of projectors, arranged at progressively varying angles extending across the top of said framework and placed so as to radiate beams of light upward and outward from said framework.
  • a framework for display comprising columns, means for connecting said columns together, and a line of projectors extending across the top of said framework and arranged at progressively varying angles to direct beams of light of different colors upward from said framework.
  • a framework for display comprising columns, means forconnecting said columns together, and a line of projectors extending across the top of said framework and arranged to radiate beams of light of different colors upward and outward from said framework.
  • a framework comprising columns, means for connecting said columns together and secured at their ends to said columns,
  • a framework for display comprising rails extending longitudinally thereof, hangers for supporting said rails, and means for vertically adjusting said hangers.
  • a framework for display comprising rails extending longitudinally thereof, hangers for supporting the rails, and means comprising a pair of wedge-shaped spacing members for vertically adjusting said hangers.
  • a framework for display comprising columns at the corners thereof, means for connecting said columns together, illuminating devices mounted on said connecting means, and means for movably supporting objects to be exhibited on said framework.
  • a framework comprising columns at the corners thereof, means for connecting said columns together, and a connection for each of said columns, comprising a turnbuckle for bracing said framework.
  • a framework comprising columns at the corners thereof, means for connecting said columns together, and a flexible metallic cable including a turnbuckle connected to each of said columns for bracing said framework.
  • a framework for display comprising columns at the corners thereof, means for connecting the columns together joined theretoat the tops of the columns, adjacent the bottoms of the same, and intermediate the tops and bottoms, bracing means for, said framework connected to said columns, and
  • a framework for display comprising columns at the corners thereof, means for connecting the columns together joined thereto at the tops ofsaid columns, adjacent the bottoms thereof, and intermediate the tops and bottoms of the same, bracing elements connected to said columns, illuminating devices on said columns and said connecting means, and reflectors for said devices.
  • a framework for display comprising columns, means for connecting the columns together, illuminating devices supported by said means intermediate the top and bottom of said framework, longitudinal bars sup- )orted b Y said, connectin means ad'acent l a the top and bottom of said framework, and illuminating devices carried by said bars at the opposite ends of same.
  • i j k 15.
  • a framework for display comprising columns at the corners thereof, connecting means extending longitudinally and transversely of the framework betweenthe columns, anda center plate joined to the framework at the top of the same.
  • a framework for display having 001 center plate at the top of the framework, and i an anchorage bar extending across the framework above the center plate.
  • a framework for display having corners and columns thereat, connecting means for the columns extending longitudinally and transversely of the framework, a center plate at the top of the framework,means comprising turnbuckles for securing said plate in position, and an anchorage bar extending across the framework above the center plate. 7
  • a framework for display having cor ners and columns thereat, connecting means for the columns extending longitudinally and transversely of the framework, an an chorage bar at the top of the framework and extending across the same, and a plurality of 19.
  • a framework for display comprising 7 columns at the corners thereof, connecting means for the columns extending longitudinally and transversely of the framework, and a center plate at the top of the framework having means comprising turnbuckles for adjustably securing the plate in position.
  • a framework for display comprising columns at the corners thereof, connecting means for the columns extending longitudi nally and transversely of the framework, an anchorage bar extending across the framework at the top of the same, bars arranged longitudinally of the framework above said anchorage barand carrying illuminating de-' vices and reflectors at their opposite, ends, and means for supporting a. sign at the top of the framework above said bars.
  • a framework for display having columns at the corners thereof, connecting means for the columns extending lengthwise and transversely of the framework, an an chorage bar at the top of the framework extending across the same, and railsextending longitudinally of the framework below the anchoragebar.
  • a framework for display comprising columns at its corners, connecting means for the columns extending longitudinally and transversely of the framework, an anchorage bar at the top of the framework, rails below the anchorage bar and extending longitudinally of the framework, and adjustable hangers for supporting the rails.
  • a framework for display having columns at its corners, connecting means for the columns, illuminating devices at the opposite faces of the framework, and projectors at the top of the framework arranged to direct beams of light in radiating directions.
  • a framework having columns at its corners, a plurality of groups of illuminating devices arranged in vertical rows on said columns at the front and rear of the framework, connecting means between the columns extending longitudinally and transversely of the framework, a plurality of groups of illuminating devices arranged in horizontal rows between the columns and borneby said connecting means at the front and rear of the framework, and reflectors for each of said groups of illuminating devices.
  • a framework for display comprising columns at the corners thereof, connecting means extending transversely between the columns, connecting means extending longitudinally between the columns, and coupling members for joining said last-named conneeting means.
  • a framework for display having columns at its corners, connecting means extending longitudinally and transversely of the framework between the columns, a plurality of groups of lamps mounted in vertical rows on said columns, a plurality of groups of lamps arranged in horizontal rows on the connecting means at the front and rear of the framework and between said columns, a reflector for each of said groups to reflect light toward said framework, said reflectors being adjustable, a center plate at the top of the framework, and connections comprising turnbuckles for adjustably securing the center plate in position.
  • a framework for display having columns at its corners, connecting means for the columns, a plurality of bars arranged longitudinally of the framework above the connecting means, and means for supporting a signabove said bars.
  • a framework for display comprising columns at the corners thereof, connecting means for the columns extending across the framework between the columns, and longitudinally of the framework between the columns, a plurality of groups of illuminating devices arranged in vertical rows on the columns at the front and rear of the framework, a plurality of groups of illuminating devices arranged in horizontal rows at the front and rear of the framework, at the top and bottom thereof and intermediate the top and bottom, an adjustable reflector for each group to direct light toward the framework, longitudinally arranged bars on the connecting means adjacent the top and bottom of the framework, the illuminating devices and reflectors at the top and bottom of the framework being mounted on said bars at the opposite ends thereof, a center plate at the top of the framework, means comprising turnbuckles for adjustably securing the center plate in position, an an chorage bar extending across the framework above the center plate, and braces for the framework secured to the columns.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Description

c. R. FINCH. FRAMEWORK FOR DISPLAY PUBLICITY BY M AC,HINE'. APPLICATION FILED SEPT. :5. 1916.
Patented June 17. 1919.
4 4 SHEETS- 3H! l- C. R. HNCH.
FRAMEWORK FORDISPLAY PUBLICITY BY MACHINE. APPLIcATmN FILED SEPT. Is, 1916. 1,307,293, Patented J une 17, 19 19.
4 sugars-sun 2 flackzz'ae 15am ,Smces for I VJ n4: lvonms PEIERS co. Puma-Lima, wAsnmr: mu. n. c.
C. R. FINCH.
FRAMEWORK FOR DISPLAY PUBLIC! BY MACHINE. APPLICATION FILED SEPT-15.1916.
1,307,293.. Patented June 17, 1919.
4 SHEETS-SHEET 3- memwms PETERS cor. mom-mum. WASHING mm o c.
c. R. FINCH. FRAMEWORK FOR DI SPLAY PUBLICITY BY MACHINE.
APPLICATION FILED SEPT. 15. I916. 130K393. Patented June 17, 1919.
4 SHEETS-SHEET 4.
CLIFTON R. FINCI-I, OF NEWARK, NEW JERSEY.
FRAMEWORK FOR DISPLAY PUBLICITY BY MACHINE.
Application filed September 15, 1916. Serial No. 120,303.
To all whom it may concern:
Be it known that I, OLIr'roN R. Finon", a citizen of the United States, residing at Newark, in the county of Essex and State of New Jersey, have invented certain new and useful Improvements in Frameworks for Display. Publicity by Machine, of which the following is a specification.
I have invented an improved framework for display publicity by machine; that is, a framework of a construction whereby advertising' designs, merchandise, etc., are capable of being supported in such a manner that they can be actuated one after another into position to be exposed and exhibited.
The primary object of my invention is to provide a framework to serve-as a suitable supporting device for movably carrying various objects that areto be put upon pub lic view; and to this end I build my framework so that it comprises main supporting members, such as standards or columns; and means including a plurality of horizontal, auxiliary supporting members, extending both longitudinally and transversely of the framework, for connecting the columns and mounting rails or guides whereon such advertising designs, merchandise, etc, may be moved as required. The framework also carries at different points a number of illuminating devices with reflectors for throwing light all over the framework and thus showing'the objects supported by it to the best advantage.
The drawings illustrate one or more preferred embodiments of my invention; but
i the disclosure herein is of course to be taken as explanatory only; and other embodiments of my invention, involving changes in structural details, may be utilized; to the full extent indicated by the general meanings of the terms in which the claims appended to this specification are expressed.
On said drawi ngsf Figure 1 is a perspective view of a framework according to my invention;
Fig. 2 is a front elevation of a similar framework, with modifications;
Fig. 3 is a top plan of the framework of Fig. 2; v
Fig. 4 is a side or end elevation of said framework; V
Fig. 5 is a view of parts by which the rails or guides above mentioned are sup ported in position;-
Specification of Letters Patent.
Fig. 6 is a top plan of the parts shown in Fig. 5;
Fig. 7 is a detail, illustrating certain adjusting elements;
Fig. 8 shows a modified form of rail or guide, engaged by a correspondingly shaped ro er;
Fig. 9 is a side view, showing how the rails or guides mounted in my framework are supported by the parts illustrated in Figs. 5 and 6;
Fig. 10 is a top plan of a column for the framework of Fig. 2, with the head removed;
Fig. -11 is a side elevation of a modified column;
Fig. 12 is a top View, with the head removed, of the column of Fig. 11;
Fig. 13 is a view similar to Fig. 10, of another form of column;
Fig. 14. is a side elevation thereof;
Fig. 15 is a view, similar to Fig. 10, of still another type of column;
Fig. 16 is a view of a line of light-projectors which may be mounted on the top of a framework constructed according to my invention;
Fig. 17 is a top plan, showing the interior construction of the preferred form of each of said projectors;
Fig. 18 is a detail view to illustrate how certain parts of my framework can be jointed together; and i Fig. 19 is a view of a coupling member by which such jointing may be effected.
In. the particular description following, the same reference characters identify the same parts throughout. 7
Generally speaking, a framework designed according tomy invention will have four corners when set up; and located at, each cornerwill be a column 1, made up of angle bars or sections'having other crosssectional shapes. These columns will be joined together by connectingmeans in the form of horizontal beams 2, placed near the tops and bottoms of the columns, and intermediate of the tops and bottoms; these beams extending both longitudinally. and transversely of the framework and being fixed to the columns at their opposite ends. I locate the columns one behind the other at each side or end of the framework, as best illustrated in Fig. 4:; which shows one side or end. of the framework in eli'evationg also in Figs. 1 and 3; and the beams 2 at the ends of the framework of course run lengthwise of the same. The remaining beams extend from the columns at one end to the columns at the other, transversely of the framework, at the opposite or front and rear faces there of; one such face being shown in Fig. 2, and both faces appearing on Fig. 1. One should bear in mind, however,that the terms front and rear are employed for convenience only, and not for purposes of distiction; since the opposite faces of the framework are identical and either face may be taken as the front face, depending on the observers position. Between the intermediate beams 2 and those near the top and bottom of the framework are open spaces in which the advertising matter or merchandise to be exhibited is disposed; and such matter or merchandise will be exposed at both opposite faces of the framework in a manner to be fully described hereinafter.
Arranged at each end of the framework are rails 3, extending longitudinally thereof, approximately in line with the columns at the ends and between the same; and constituting means for movably supporting the advertising matter or merchandise above mentioned. These rails are placed adjacent the upper and intermediate beams 2, so as to be located at the upper corners of both open spaces referred to in ,the preceding paragraph; and the framework also carries a number of illuminating devices or elements t, such as incandescent electric lamps, mounted in adjustable reflectors or hoods 5. The lamps t will of course be at both faces of the framework; and in order that the latter may be built to advantage, the feet of the columns 1 will rest upon longitudinal beams 6, joined together by suitable bars, tie rods, or the like. These beams 6 may be either 011 the ground, or on the upper part of a building or similar structure; and each of the columns 1 will have a connection 7 between its top and the beam whereon it stands; said connection comprising a turnbuckle 8 and constituting an adjustable brace for securing the whole of the framework rigidly in position. At the top of the framework is a transverse anchorage bar-or beam 9, surmounted by a sign 10.
The rails 3 at the top of the framework are parallel with each other, and so are the rails intermediate the upper and lower ends of the columns 1. As indicated in Figs. .2 and 5, the rails 3 may be channel-shaped, or given the form of troughs having open ends antl'upturned sides; and they are intended to receive rollers by which various objects to 'bemounted in'the framework-are supported.
In practice the objects to be exhibited.
whether advertisements or merchandise, will be secured in suitable frames, indicated by broken lines F 1n Figs. 93 and 4; each frame F having a roller R at the top of each side; and these roller-bearing frames F are disposed in the framework by causing a roller at each side of each to rest in one of the rails 3, as shown in the views just mentioned and in Fig. 5. To save space and increase the capacity of the framework, I make each rail with an inside width slightly greater than the thickness of two rollers (see Fi 5) and I adopt a staggered or zigzag arrangement whereby the rollers R engage the rails alternately toward one side and then toward the other. That is, the rollers R on the frames F will engage a rail first on the side toward the columns 1 at the adjacent ends of the framework, and then on the other side away from said end; thus permitting the rollers R of successive frames F to overlap as shown in Fig. 4. The roller-bearing frames F are not a part of the invention disclosed herein; and the construction thereof need not be set forth in this specification.
The frames F, each carrying advertising designs or samples of merchandise on both faces thereof, are thus hung vertically, one behind another, in transverse position between the columns 1; and they are actuated so as to be moved along the rails 3 by automatic mechanism not requiring to be specifically illustrated. It is sufiicient to say that each roller-bearing frame F on the upper rails 3 will be operated so as to reach in turn the ends of the rails carrying it; and there be exposed for a predetermined period to view. It will then be removed to make way for the next one behind it, by being made to descend to position to be suspended from the rails 3 below, where it will be exposed to view again; and in descending, it will uncover the frame F behind it, between the upper rails 3, and screen the frame F ahead of it between the lower rails 8. It will next be moved along thelower rails to the opposite face of the framework; where it will be exposed to v,iew once more; and then again be raised to position between the upper rails. The frames F to be put upon display will'hence be seen, each in turn, twice at each face of the framework; the matter on one face of each frame F being exhibited at one face of the framework; and the matter on the opposite face at the other. Thus the frames F circulate through the framework continuously, in the spaces between the intermediate beams 2 and the upper and lower beams; and each frame F with whatever it shows upon its two faces may be repeatedly put on view as long as the mechanism is kept running.
It is the purpose of the beam 9 to bear the weight of the mechanism which actuates the frames F in the above manner; this mecha-- nism being in. the m ain. suspended from the beam 9. The mechanism in question will be made the subject of a separate application;
i as I desire in this case to" protect only the As will be understood, the mode of operating framework and its component parts.
the frames F'is the same for both the frameworkshown in F g. 1,and that illustrated 111 f 2, Band 1.
drawings one cansee that thelamps By examining the first four views on the are i arranged at both opposite faces of the framework; and the reflectors act to throw light from these lamps into the open'spaces occupied by the frames F. These reflectors are secured to thecolunms 1 and to certain of j the intermediate beams 2; and are likewise mounted adjacent the top and bottom ofthe framework"; where they are supported on the upper and lower transverse beams 2 by means of longitudinal bars or beams 11.
Each bar 11 carries a reflector at each end. 2 0' I prefer to have three reflectors in a horizontal row at the top ofthe framework on each face thereof; and three on each face at the bottom. The reflectors on the columns are placed one above the other in a vertlcal row on each; and I have found that two on each column, one adj acentthe middle of each space for the frame F, will answer.
1 tween the reflectors at the top and bottom of the framework will be two horizontal rows of four reflectors each; these two rows being arranged side by side across the framework. Each reflector will carry a group of three lamps, placedbeside one another lengthwise of the reflector, so that each horizontal reflector will carry a horizontal row oflamps and each vertical reflector will have a ver- 'flamps in the reflectors will give white light only; while those in the horizontal reflectors at the middle of theheight of the framework will givecolored light. For example,
each reflectorlatthe middle of the framework may have lamps colored red, white and "blue to show plainly the color effects presented by the objects'in the frames F. All
the reflectors may be of ornamental design,
and may be hingedor otherwise mounted with respect to the frameworkyso that the reflectors and the lamps can be adjusted as a'unit toward and from the framework and the frames F suspended in the same.
At the opposite faces and, ends of the framework the beams 2 are for the most part located one above another; but at each end, adjacent the tops of the columns 1 and the middle of the same, I place an extra longitudinal beam 2; arranging it b'e'side one of the vertlcally disposedbeams 2 to pro- [vide for mounting hangers 12, which sup G5 port the rails 3. These hangers have thread ed shanks at their upper ends, passing through plates 13; resting on and bolted to the beams 2 in question; as seen in Figs. 5 and 6; and they can be raised and lowered for purposes of adjustment by means eomprising complementary wedge-shaped members or blocks 11, shown in side view on Fig. 7. These blocks lie between the beams 2 for the hangers, below the plates 13, and above a collar 11 on each hanger; and they will be provided with matching slots 16. A nut engages the shank of each hanger, and it will be apparent that when the blocks 14, as they appear in Fig. 7 are moved lengthwise and away from each other, this nut can be turned to draw up the hanger. If the blocks are moved toward each other, so that one slides up along the other, the distance between the collar 15 and the plate 13 will be increased, and the hanger can thus be lowered.
I may also, if desired, use ball rails 17, shown in Fig. 8; instead of channel rails; and grooved rollers It. These grooved rollers may have eithe two flanges or one, since the outer flange away from the frame F in each case may be omitted, on an ordinary car wheel. If ball rails are employed, they will be arranged side by side in horizontal pairs; one pair above the other, at each end of the framework; instead of singly, like the channel rails 3; so that the rollers R on the upper and lower frames F may engage the rails of each pair alternately; and permit of the staggering of the successive roll- (31's as detailed in a foregoing part of this description.
At the top of the framework is a center plate'18, having its corners joined by connections 19, including turnbuckles 20, to the corners of the framework. This plate is below the anchorage bar 9; and the bar 9 is be low the bars 11, which are between the bar 9 and the sign 10. The center plate and its connections are utilized in the framework shown in Fig. 1; as well as in that illustrated in Figs. 2, .3 and 1; though this plate and its connections are shown in Fig. 8 only. Each of the columns 1 is surmounted by a head 21, which may be a transparent globe containing an electric lamp if desired. The columns in Figs. 1, 2, 3 and 4, which may all be constituted of angle bars or other longi tudinal sections, may be laced or latticed together, to make the sections of the columns rigid with oneanother; and the beams 2 at the top, bottom and middle of the framework may be similarly connected. The elements constituting the lacing may have socketsthereon for electric lamps wherever necessary.
I may make the framework of Fig. 1, or that of Figs. 2, 3 and 4, so that it will be in two halves; one half presenting one face with lamps 4; and reflectors 5 and the other 139 half presenting the other face. Such a construction is obtained by dividing the longitudinal beams 2, between the columns at the end of the framework, into sections; and
jointing them together, as shown in Fig. 1S,
by means of coupling members 22. Such members will be made of plates having ribs 23 on one face, forming recesses or channels to receive the ends of the beams 2. Enough of these ribs or jaws will be furnished to each member 22 to engage two beams or three beams, as the case may be; and the members 22 may have holes in the ribs 28 to enable them to be secured to the beams by bolts or other fastening means.
The framework shown in Fig. 1 is similar to that illustrated in Figs. 2, 3 and 4t, except in regard to certain minor features. For example, the sections constituting the columns in the former are preferably parallel; while in the latter they converge from the bottom up, as shown in Figs. 2, 3, 4 and 10; although in both constructions, each column will be rectangular in cross section. Further, in the former, there are three beams 2, intermediate the top and bottom of the framework; the adjustable reflectors for both rows being supported on the middle beam; while in the latter there are only two of angle bars 24:, converging from bottom to top. One of the angle bars is perpendicular and the others are inclined; whereby the column tapers upward; and has two of its faces vertical and two at a slant. Each of the columns at either end of the framework will present one of its vertical faces toward the other column at that end; and the remaining vertical face will be presented toward the other end of the framework. Hence the columns at the opposite faces of the framework will have their opposing or inner faces vertical, as indicated in Fig. 3.
I may also make this type of column out of round bars 25, shown in Figs. 11 and 12; these bars to be either solid or hollow; and one to be vertical and the others to be slanting toward it in an upward direction. When set up, this column will be placed so as to give as nearly as possible the same efiect as is produced by the converging angle bars 24; that is, the column will be placed so that the-vertical: round bar 25 will be in the same position relative to the framework as the vertical angle bar 24%; whereby the column of Figs. 11 and 12 will expand from the top downward, and away from both the adjacent end andface of the framework.
Figs. 13 and 1 show a column made like that of Figs. 11 and 12; but with bars 26, solid or hollow, of a cross-sectional shape giving corners; and with concave plates 27 between them. These plates may support lamps like the lattice work between the sections of the columns and between the beams 2. I may also make a column consisting of two hollow rectangular bars 28, one vertical and the other slanting and spaced from the first at the bottom, but joining it at the top,
The parts of my framework, in all commercial forms, may be of various suitable material; such, for example, as steel, iron, brass, bronze, veneer woods, fiber, reinforced concrete, etc. and the size, shape, and other characteristics will of course depend upon the particular construction and the conditions under which the same is to be employed. The columns 1 may also be constructed or fabricated in many designs, forms and shapes, in metal, woods, fiber, reinforced concrete, etc., or may be cast or molded in metallic forms, shapes and designs, plain, ornamental, or figurative; and the sides and faces of the framework may be decorated by plating with gold, silver, aluminum, bronze and other metals; or covering with enamels and in other ways.
The sign 10 at the top may have suitable matter, such as a name, a trademark, etc., in metallics or otherwise, appearing on both sides or faces; thus making of the sign a duplex unit. 7
The roller-bearing frames F never turn in any sense, but are always maintained in vertical position on the rails 3; whether moving or standing still; exposed or screened from the eye; and they exhibit one face at one face of the framework and the opposite face at the other. These frames F may show advertisements or samples of merchandise, or both combined, on either or both faces. Such advertisements may be inthe form of trademarks, pictures, lithographs, prints, posters, etc., mounted on sheet metal, wire netting, sheet veneers, wood, paper, cloth or fiber, and other means; and may be provided by the use of paints, oils, enamels, bronzes, inks, water colors, and the like substances. While both faces of the frames F will ordinarily be employed, only one face thereof and one face of the framework may be made to work if preferred. a
The framework described herein is intended mainly for outdoor use; and such parts of the mechanism, not shown, for actuating the frames F as will be affected by exposure will be suitably housed. The framefavor}: will, be emplcy i y y e s e exhibit upstreet and down, on factories, office and store buildings, vacant lots, city blocks,'side walls, piers, docks, and in other suitable locations in towns and pleasure resorts, on the avenues of pedestrian and vehicular travel and trafiic. It may also be put to use in indoor locations, such as factories, agencies, office and public buildings, show windows, hotel lobbies, theaters, railroad and passenger stations, etc; and the size and capacity, as well as the displays,
parabolic reflector 31 and one or more electric lamps 32. Over the upper end of each reflector will be a lens 33. The casings will be arranged so that they can direct the light upward and outward in radiating directions; and they may give light of various colors; such as red, white and blue inalternation, if desired. I may also use projectors containing three-part partitions, as shown in Fig. 19; dividing the inside of the projector into three compartments. The partition 34 will be engaged at its edges by ribs 35, and be removable through the top from the projector. In each compartment will bean electric lamp 36. The lamps 36 may be of the same color, or of different colors. If they are of different colors, the inner surfaces of each compartment, on the partition 34. and" casing 30, will be of the same color. I may I use these projectors not only instead of the sign 10; but also with the sign; by placing two signs on the top ofthe framework, toward the opposite faces thereof, with the line of projectorsbetween them.
Of course the framework and its various r parts may be built in different dimensions,
work is in use, all of the mechanism, except the partswhich must be protected against the weather and climatic conditions, will be in 'full view along with the framesF actu ated thereby. This feature constitutes an added attraction; as the observer will be able to see not only thejadvertisements and merchandise, but also will be able to watch the workings of the machinery which moves the frames through their cycle.
The rails: 3 can of course be varied in form; and while I have shown a ball rail in Fig. 8, I wishto have it understood that I may employ a rail having a flat head, like that used on transportation lines. To conmet the beams 2 to the columns 1, any suitable devices, such as angle irons, collars, etc.,
known to the structural engineer, may be made to do service.
I prefer to confine the use of the framework in outdoor locations to-thedisplay of advertising matter only; and no merchandise will be exhibited out of doors unless specially provided for. But for indoor use, the framework may be made to exhibit either advertising matter or merchandise, or both in miscellaneous combinations.
In the foregoing, the term sign is to be understood as meaning anadvertisement or advertisements; descriptive; and single or multiple. The sign and the frames F may have one or more advertising displays on either or both faces of the same.
The lenses 33 will be transparent, magnifying lenses, and may be of various colors.
If the lamps are colored, in the projectors, the lenses will not be colored; but if white light is produced by the lamps in the casings 30, the lenses may be colored with various standard or artificial tints, such as red, green, blue, etc., instead. 1
Having described my invention, what I believe to be new and desire tosecure and protect by Letters Patent of the United" columns, means for connecting said columns extending horizontally between the same, rails extending longitudinally of said framework, and adjustable hangers for supporting said rails. I
2. A framework for display comprising columns, means for connecting said columns together, and a line of projectors extending across the top of said framework and arranged atprogressively varying angles to direct beams of light in different directions. A framework for display comprising columns, means for connecting said columns together, and a line of projectors, arranged at progressively varying angles extending across the top of said framework and placed so as to radiate beams of light upward and outward from said framework.
l. A framework for display comprising columns, means for connecting said columns together, and a line of projectors extending across the top of said framework and arranged at progressively varying angles to direct beams of light of different colors upward from said framework. 1
5. A framework for display comprising columns, means forconnecting said columns together, and a line of projectors extending across the top of said framework and arranged to radiate beams of light of different colors upward and outward from said framework. r
6. A framework comprising columns, means for connecting said columns together and secured at their ends to said columns,
said means extending longitudinally and or horizontally of the framework, and means. onsaid framework for movably supporting objectsto be exhibited. v 4
7-..A framework for display comprising rails extending longitudinally thereof, hangers for supporting said rails, and means for vertically adjusting said hangers.
8. A framework for display comprising rails extending longitudinally thereof, hangers for supporting the rails, and means comprising a pair of wedge-shaped spacing members for vertically adjusting said hangers.
9. A framework for display comprising columns at the corners thereof, means for connecting said columns together, illuminating devices mounted on said connecting means, and means for movably supporting objects to be exhibited on said framework.
.10. A framework comprising columns at the corners thereof, means for connecting said columns together, and a connection for each of said columns, comprising a turnbuckle for bracing said framework.
11'. A framework comprising columns at the corners thereof, means for connecting said columns together, and a flexible metallic cable including a turnbuckle connected to each of said columns for bracing said framework.
12. A framework for display comprising columns at the corners thereof, means for connecting the columns together joined theretoat the tops of the columns, adjacent the bottoms of the same, and intermediate the tops and bottoms, bracing means for, said framework connected to said columns, and
illuminating elements on said columns and said connecting means.
13. A framework for display comprising columns at the corners thereof, means for connecting the columns together joined thereto at the tops ofsaid columns, adjacent the bottoms thereof, and intermediate the tops and bottoms of the same, bracing elements connected to said columns, illuminating devices on said columns and said connecting means, and reflectors for said devices. v
14., A framework for display comprising columns, means for connecting the columns together, illuminating devices supported by said means intermediate the top and bottom of said framework, longitudinal bars sup- )orted b Y said, connectin means ad'acent l a the top and bottom of said framework, and illuminating devices carried by said bars at the opposite ends of same. i j k 15. A framework for display comprising columns at the corners thereof, connecting means extending longitudinally and transversely of the framework betweenthe columns, anda center plate joined to the framework at the top of the same.
16. A framework for display having 001 center plate at the top of the framework, and i an anchorage bar extending across the framework above the center plate. v
17. A framework for display having corners and columns thereat, connecting means for the columns extending longitudinally and transversely of the framework, a center plate at the top of the framework,means comprising turnbuckles for securing said plate in position, and an anchorage bar extending across the framework above the center plate. 7
18. A framework for display having cor ners and columns thereat, connecting means for the columns extending longitudinally and transversely of the framework, an an chorage bar at the top of the framework and extending across the same, and a plurality of 19. A framework for display comprising 7 columns at the corners thereof, connecting means for the columns extending longitudinally and transversely of the framework, and a center plate at the top of the framework having means comprising turnbuckles for adjustably securing the plate in position.
20. A framework for display, comprising columns at the corners thereof, connecting means for the columns extending longitudi nally and transversely of the framework, an anchorage bar extending across the framework at the top of the same, bars arranged longitudinally of the framework above said anchorage barand carrying illuminating de-' vices and reflectors at their opposite, ends, and means for supporting a. sign at the top of the framework above said bars. l j
21. A framework for display having columns at the corners thereof, connecting means for the columns extending lengthwise and transversely of the framework, an an chorage bar at the top of the framework extending across the same, and railsextending longitudinally of the framework below the anchoragebar. I y H r I .22. A framework for display comprising columns at its corners, connecting means for the columns extending longitudinally and transversely of the framework, an anchorage bar at the top of the framework, rails below the anchorage bar and extending longitudinally of the framework, and adjustable hangers for supporting the rails.
23. A framework for displayicomprising columns at its corners, connecting for the columns extending longitudinally and" transversely of the framework, an anchorage ias bar at the top of the framework and extending across the same, a plurality of longitudinal bars above the anchorage bar and carrying illuminating devices and reflectors at their opposite ends, means for supporting a signabove said longitudinal bars, and parallel rails below the anchorage bar extending longitudinally of the framework.
2a. A framework for display having columns at its corners, connecting means for the columns, illuminating devices at the opposite faces of the framework, and projectors at the top of the framework arranged to direct beams of light in radiating directions.
25. A framework having columns at its corners, a plurality of groups of illuminating devices arranged in vertical rows on said columns at the front and rear of the framework, connecting means between the columns extending longitudinally and transversely of the framework, a plurality of groups of illuminating devices arranged in horizontal rows between the columns and borneby said connecting means at the front and rear of the framework, and reflectors for each of said groups of illuminating devices.
' 26. A framework for display comprising columns at the corners thereof, connecting means extending transversely between the columns, connecting means extending longitudinally between the columns, and coupling members for joining said last-named conneeting means.
27. A framework for display having columns at its corners, connecting means extending longitudinally and transversely of the framework between the columns, a plurality of groups of lamps mounted in vertical rows on said columns, a plurality of groups of lamps arranged in horizontal rows on the connecting means at the front and rear of the framework and between said columns, a reflector for each of said groups to reflect light toward said framework, said reflectors being adjustable, a center plate at the top of the framework, and connections comprising turnbuckles for adjustably securing the center plate in position.
28. A framework for display having columns at its corners, connecting means for the columns, a plurality of bars arranged longitudinally of the framework above the connecting means, and means for supporting a signabove said bars.
29. A framework for display comprising columns at the corners thereof, connecting means for the columns extending across the framework between the columns, and longitudinally of the framework between the columns, a plurality of groups of illuminating devices arranged in vertical rows on the columns at the front and rear of the framework, a plurality of groups of illuminating devices arranged in horizontal rows at the front and rear of the framework, at the top and bottom thereof and intermediate the top and bottom, an adjustable reflector for each group to direct light toward the framework, longitudinally arranged bars on the connecting means adjacent the top and bottom of the framework, the illuminating devices and reflectors at the top and bottom of the framework being mounted on said bars at the opposite ends thereof, a center plate at the top of the framework, means comprising turnbuckles for adjustably securing the center plate in position, an an chorage bar extending across the framework above the center plate, and braces for the framework secured to the columns.
In testimony whereof I have signed my name to this specification this 8th day of September, 1916.
CLIFTON R. FINCH.
Copies of this patent may be obtained for five cents each, by addressing the Gommissioner of Patents,
Washington, D. C.
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