UA9474U - Method for presenting information, mainly for advertising - Google Patents

Abstract

The proposed method for presenting information, mainly for advertising, consists in representing the information materials on the walls of the underground tunnel or station by at least one projection device. The surface designed for representing the information materials is previously painted or covered with special material.

Description

Description of the invention

The useful model refers to the methods of providing information, mainly advertising, namely the creation of 2 moving advertising information of a large format, on almost any hard-to-reach surfaces.

There are many ways of presenting advertising information: 1. An advertising device |1), which is a billboard in the preferred rectangular form. A three-dimensional advertised object, for example, a product, is attached to the working (advertising) surface of the shield. 70 The base of the product is connected by channels to an air pump that pumps air into the product. In preferred versions, the product has a hermetic surface.

The main disadvantages of the advertising device are: - static advertising information provided (only one image); - bulkiness, which makes it impossible to use in hard-to-reach places, for example, on the wall, which 72 is located opposite the landing platform, which has a curved surface and smoothly transitions into the ceiling of the tunnel, it is practically impossible to use it for placing advertising boards, because, firstly, there is the threat of their collapse during the movement of trains, or they begin to sag over time, or, even worse, it is caught by a moving train (since the train creates a flow in front of it that goes behind the shields and shakes them), and secondly, it is the destruction of the surface of the wall or , as in the case of the use of advertising in the form of leaflets, posters, etc. changing its appearance. 2. Devices for presenting information and advertising products (|2), which include monitors, mounting units and a supporting form, with all monitors located on mounting units installed on the carrier or on a console fixed to the ceiling.

Monitor mounting nodes are made in the form of movable hinges with the possibility of changing the height of the location of television monitors, and the radius of their rotation in order to increase or decrease the viewing radius. in

The device is located near the settlement and cash nodes. The distance from settlement and cash centers can be up to 10 m.

Each monitor is located in front of the location of the customers near the settlement and cash register.

The main disadvantages of this invention are the impossibility of using them in hard-to-reach places and the high cost of monitors. -

Z. A combined projection device |Z), which contains an electron beam device (EPP) for image formation and means of projection onto an external screen. The device contains, to a lesser extent, one Z laser and to a lesser extent one phosphor EPP, which is made with the possibility of illuminating one screen. Ge")

The disadvantage of this device is the high price of installation and maintenance; impossibility of installation in hard-to-reach places. 4. The information distribution system |4), containing M remotely controlled information panels located in the area of effect of the selective radio call network, the central terminal of which is connected to at least one transmitter of the selective radio call network, a central station for receiving from users - the system messages intended for distribution by means of appropriate information panels, as well as 70 means for entering these messages into the central terminal of the selective radio call network, and each of the information boards is equipped with an indicator panel, a selective radio call receiver and a means for converting the signal received by the selective radio call receiver message to the type that allows you to visually reproduce the distributed message on the indicator panel. At the same time, in each of the M information boards, a device for sound playback of messages is additionally introduced, the input of which is connected to the means for converting the selective signal received by the receiver the signal-to-spectrum signal of the message, i.e., which allows you to reproduce the transmitted message in the form of speech. "drive" Each of the specified means for converting messages received by the selective radio call receiver is equipped with a RAM for saving the reproduced information, a permanent memory for saving playback programs and is connected to the output of the selective radio call receiver through a distributor

And" 20 message signals, the control input of which is connected to the output of the selective radio call receiver through the decoder of the message type.

The main disadvantages of the information distribution system are: - the complexity of implementation due to the low interference immunity of the radio channel; - impossibility of installing or presenting advertising information in hard-to-reach places;

SS o5 - impossibility of creating a dynamic image; 5. The method of presenting visual information to viewers (people on a moving IS vehicle), which contains features that coincide with the features of the claimed invention: includes the projection of advertising information using a projector onto the screen.

According to the previously mentioned invention, the projection is carried out during the movement of the vehicle from the vehicle 60 to the moving screen (specially installed on the route). Presentation of advertising information from the vehicle is ineffective, as viewers look through the glass at a rapidly disappearing image, in addition, the installation of special screens increases the costs of use and maintenance of technical means. 6. The method of presentation of advertising information by a video projection system for external and internal advertising, which, based on the claims of the invention, is based on the description and has such a set of essential features in common with the specified invention is the projection of advertising information (images) by a video projector, which is recorded and/or reproduced by the device, that forms and/or records video signals (hereinafter the device) - on the screen. The device is at least one: VCR, satellite TV tuner, video camera, TV tuner, digital camera, video recorder and/or CD player. The device(s) are connected to a video projector via a switch. Sound accompaniment is provided by a sound system. In addition, a common feature is that the video projector can have a protective case.

The disadvantage of this method of presenting advertising information, according to description (b), is that: - it requires large material costs for the production and installation of a screen made of optically transparent or 7/0 optically reflective material; - has a partially autonomous system, as management (in one of the implementation options) can only be carried out by a personal computer, which is expensive, bulky, requires supervision (operator) and special software for operation (see the last page of the description |6)). All other devices are only switched through a mixer (switch) and work in the video signal generation mode (they are not controlled by the system); - impossibility of installing the screen in hard-to-reach places and in close proximity to the vehicle.

The closest to the declared utility model is Patent of Ukraine 71081 dated November 15, 2004. (further, (7) "Method of presenting advertising information, mainly in hard-to-reach places of the subway" according to which, as a screen, mainly hard-to-reach surfaces are used, on which advertising information is presented by at least two projectors.

Advertising information is projected onto the surface before the arrival of transport, for example, trains, and is not projected upon the arrival of transport. The operation modes of the projector, device(s) and sound unit are controlled by the controller, which is connected to the interrupt unit by a switching cable.

The main disadvantages of the above-mentioned invention include the fact that the projection of advertising information is carried out only during a certain period (depending on the mode of operation of vehicles, not the moment of arrival of people), and does not provide an opportunity to broadcast advertising information constantly, for example, after the arrival of a train, since a (significant) part of people (potential consumers) remains on the landing platform; any surface is used as a projection surface, but not only a closed space.

This useful model is faced with the task of: improving the known method of presenting information by introducing a new set of features and changing the connections between them, so that the declared method contributes to the most effective attraction of potential consumers in different places of their accumulation; to create a safe, cheap, easy-to-use and effective method of advertising that would contribute to the increase in sales of goods and services, for example, in the subway, namely, a method that rationally placed advertising information on hard-to-reach, without damaging the surface of walls (for example, road wall or vault of subway stations or other rail transport) and the threat of its falling on people and moving vehicles.

The problem is solved by the fact that in the declared method of presenting information, mainly advertising, at least one projector is placed in selected places and the prepared information is projected onto any surface.

As a surface, a wall or vault of a subway station or other rail transport is used, Z

For example, walls or vaults opposite the landing platform of subway stations or other rail transport. . Note that before projection, the surface is prepared, for example painted or glued. and?" One of the possible options for projection is projection through rails.

Information, such as advertising, is projected onto the surface constantly or until the moment determined by the control system, which, like the entire system as a whole, is adjusted by the administrator. The use of advertising image projection allows you to create moving advertising information of a large format, practically on any hard-to-reach surfaces in confined spaces, without significant material costs. -I The configuration of the wall is not an obstacle for the projection of advertising information (video information), since it is permissible for projectors to work at a certain angle, for example, thirty degrees from the vertical.

T» Projected advertising information, for example, constantly ensures the involvement of the largest possible circle of people, regardless of the mode of traffic, and in no case can create safety during train movement, as can be the case with the use of, for example, shields (1), in addition, the "intangible moving picture" cannot fall due to wind, vibration or other loads and is the most effective advertising in places of large (7 55) crowding of people, as: - moving advertising attracts the attention of passengers, because how information is provided in dynamics that it is impossible to do with immovable advertising, which is static, for example, billboards perceived as part of the interior of the station are therefore not perceived by passengers; - the same surface for advertising is used simultaneously for advertising products, goods, because the services of many advertisers, etc. i.; - the size of the image (picture) may in some cases be larger compared to billboards.

Projection, for example, on the wall located opposite the landing platform, in general, does not require its preliminary preparation and treatment (painting or whitewashing or pasting). If the wall is not suitable for projection, then it is necessary, for example, only to be painted, which will not harm the appearance, for example, 65 wall of the tule and the architectural ensemble of the landing platform and, as a rule, is a necessary condition for the operation of the subway.

In addition, projection allows you to create a moving image on any hard-to-reach surface, on which it is impossible to install an advertising medium, and accordingly, it is free from competitors' advertisements and inaccessible to vandals.

From the above, it is possible to conclude that the claimed utility model meets the criteria for patentability: novelty and industrial suitability.

List of figures:

Fig. 1 - one of the possible functional schemes of the method of presentation of information, preferably advertising.

Fig. 2 - advertising surface (station "Vokzalna"); 70 Fig. 3 - advertising surface (Teatralna station),

Fig. 4 - probable locations of projectors, for example, on the wall and/or on the eaves;

Fig. 5 - probable locations of projectors, for example, on the wall and/or on the column and/or on the eaves;

Fig. 6 - probable places of placement of projectors, for example, on the wall and/or on the eaves and/or above the eaves;

According to the utility model, the following devices are required to serve advertising information:

Projectors 1, for example, multimedia, which mainly through a splitter (switch) 2 And, for example, with:

B. K. Baranovsky, Equipment for multiple use of receiving antennas of the short-wave range, Moscow, 1966; Chelshev V.D., Priemnye radiocentryi, M., 19754), connected to at least one device(s) (see the closest analogue), for example, YuOMO - player. The operation of the device(s) that generate and/or record video signals, for example, the player and projectors 1 is controlled by the control system 3.

A public address unit is attached to the projectors 1 or to the control system C, in the case of subway use, this may be an announcement system (not shown) or an audio system such as speakers (not shown). Columns are installed in places that do not change the architectural ensemble of the building and are favorable for perception.

Projectors 1 project advertising information onto a surface 4, for example, a road wall or a tower of a subway or other rail transport station, for example, a wall or tower opposite the landing platform of a subway or other rail transport station (Fig. 2, 3). t

The curvature of the surface is not an obstacle for modern projectors 1 as it can be compensated with the help of optical lenses (not shown).

Projectors 1 are placed depending on the structure of each specific station or other building and are protected from theft both by the height of their placement and by a protective case (not shown).

It is not necessary to place the projectors 1 on the same horizontal line with the advertising image and for the projection axis to be perpendicular to the screen plane, because modern projectors allow deviation of the projection axis by 30 degrees.

As for the format of the information (advertising), it can be of any large format, which largely depends on the power of the lamp (not shown) of the projector 1, the architectural ensemble of each subway station or other premises or open space, in the preferred version - it is a rectangle with sides measuring four meters by three. "

An example of placing projectors in the subway (one of many possible implementation options):

In the subway, the projectors 1 are placed on the landing platforms in both directions of movement, for example, on the Z wall 5 and/or on the eaves 6 (Fig. 4-6) in another version on the columns 7 (Fig. 5) and/or above the eaves 8 ( Fig. b). c For a comfortable perception of advertising information projected on the ceiling (vault) of tunnel 4 and to reduce the crowding of people in front of the "screen", the number of projectors on the platform is at least two. Quantity;" of projectors depends on: 1. Design features of the station, the presence of transitions above the platform, pendant lights, etc.;

Ge) 2. The angle at which passengers perceive information (area of coverage of each projector); 3. Passenger flow at this station (average during peak hour); ve 4. Details of the interior and technical equipment on the opposite side of the platform. -I In practice, the total number of projectors at the station is from four to eight, on average - about 50 six. | Sh Y and Y

The method of submitting advertising information can be carried out as follows:

As mentioned earlier, the essence of the method is advertising in any space, mainly in hard-to-reach places, so for the sake of clarity, we will give an example of advertising in the subway, namely on the vault opposite the landing platform.

Han On the columns 7 (Fig. 5) of the boarding platform of the station "Vokzalna" (Fig. 2), projectors, for example, multimedia, are installed and connected (according to the scheme shown in Fig. 1, in this figure there are six projectors) with the apparatus, which forms and records video signals, for example, OMO or SO player or VCR, (at least one, see earlier), control system 5 and sound unit and/or other necessary means.

After that, the equipment is ready for use. v The administrator (monitors the entire system 9 as a whole) loads, for example, a YUOMO disk with advertising information into the player.

People (passengers) casually familiarize themselves with advertising information, which does not cause them to dislike it.

It should be noted that the control system 5 has the ability to control the operation of projectors 1 and other 65 devices (for example, system 9) as desired, including modes of both continuous and short-term projection, as well as different modes of operation of projectors, for example, the possibility of simultaneous provision of various advertising information by projectors (if necessary).

Using the projection of an advertising image allows you to create moving "dynamic" advertising information of a large format, almost on any hard-to-reach surfaces in confined spaces, without significant costs.

Sources of information 1. Patent 05 4271620, 06/09/1981. 2. Patent OA 47250, 17.06.2002. 3. Patent KO 2216123, 10.11.2003. 70 4. Patent KO 2121169, 27.10.1998. 5. Patent KO 2065624, 20.08.1996. 6. Patent OA 61700, 11/17/2003. 7. Patent OA 71081, 11/15/2004. 1. "8rOSI" A method of presenting information, mainly advertising, which consists in placing at least one projector in selected 7/5 Places and projecting the prepared information on any surface, which differs in that the surface is used as a road wall or subway station vault or other rail transport, for example a wall or vault opposite the landing platform of metro stations or other rail transport, and before projection the surface is prepared, for example painted or pasted. 2. The method according to item 1, which differs in that the projection is carried out through rails.

Official bulletin "Industrial Property". Book 1 "Inventions, useful models, topographies of integrated microcircuits", 2005, M 9, 15.09.2005. State Department of Intellectual Property of the Ministry of Education and Science of Ukraine. - « ich- « (22) - s with se) sh» -I

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