RU2264663C1 - Method for providing advertising information, primarily in hard-to- reach areas of metropolitan - Google Patents

Abstract

FIELD: advertising.

SUBSTANCE: as screen any surface is used, positioned, mainly, in hard-to-reach metropolitan areas.

EFFECT: higher efficiency.

1 cl, 6 dwg

Description

The invention relates to methods for supplying advertising information, namely the creation of mobile advertising information of a large format, on virtually any hard-to-reach surfaces in a confined space.

There are many known means by which this or that method of supplying advertising information is produced:

1. The advertising device [1] is a billboard in the prevailing embodiments of the execution of a rectangular shape. A three-dimensional advertised object, for example, a product, is attached to the working (advertising) surface of the billboard.

The base of the product is connected by channels to an air pump, which pumps air into the product. In the prevailing embodiments, the product has a sealed surface.

The main disadvantages of the advertising device are:

- Staticity of submitted advertising information (only one image);

- cumbersomeness, which makes it impossible to use in hard-to-reach places, for example, on a wall, which is located opposite the landing platform and has a curved surface that smoothly passes into the ceiling of the tunnel; it’s almost impossible to use to place billboards, because, firstly, there is a risk of their collapse when trains move or they begin to sag over time or, even worse, they become entangled by the train (since the train creates a stream in front of it, which comes over the shields and swings them), and secondly, it is the destruction of the wall surface or, as in the case of using advertising in the form of postcards, posters, etc., a change in its appearance.

2. Devices for supplying information and advertising products [2], which contain monitors, attachment points and a bearing form, while all monitors are located on attachment points that are mounted on the carrier, or on a console that is mounted on the ceiling.

The monitors attachment points are made in the form of movable hinges with the possibility of changing the height of the television monitors and the radius of their rotation in order to increase or decrease the viewing radius.

The device is located near the cash settlement nodes. The distance from the cash settlement nodes can be up to 10 m.

Each monitor is located opposite the location of customers near the cash settlement node.

The main disadvantages of this invention are the inability to use monitors in hard to reach places and the great value of monitors.

3. Combined projection device [3], which contains an electron beam device (ELL) for imaging and projection tools on an external screen. The device contains at least one laser and at least one phosphor ELL, which is configured to illuminate one screen.

The disadvantage of this device is the high cost of installation and maintenance; the impossibility of establishing in inaccessible places.

4. The information distribution system [4], which contains N remotely controlled information displays located in the coverage area of the selective radio call network, the central terminal of which is connected to at least one transmitter of the selective radio call network, a central station for receiving messages from users of the message system, intended for distribution using appropriate information boards, as well as a means for introducing these messages into the central terminal of the selective radio call network, each of placarding it is equipped with the display panel, a selective paging receiver and means for converting the received selective paging receiver message signal into a form that permits to visually recreate the distributed message on the display panel. At the same time, an apparatus for sound reproduction of messages is additionally introduced into each of N bulletin boards, the input of which is connected to means for converting the received signal of the selective radio call of the message signal to an object that allows you to recreate the distributed message as a language.

Each of these means for converting messages received by the selective radio call receiver has a random access memory for preserving the reproduced information, a permanent memory for preserving the reproduction programs, and is associated with the output of the selective radio call receiver through a message signal distributor, the control input of which is connected to the output of the selective radio call receiver through a type decoder messages.

The main disadvantages of the information dissemination system are:

- the complexity of the implementation, which is due to the low noise immunity of the radio channel;

- the impossibility of establishing or presenting advertising information in hard-to-reach places;

- the inability to create a dynamic image;

5. The method of supplying visual information to viewers (people) who are on a mobile vehicle [5], which contains signs that match the features of the claimed invention: includes the projection of advertising information using a projector on the screen.

In accordance with the previously indicated invention, projection is carried out when a vehicle moves from a vehicle onto a movable screen (specially installed on a route). The supply of advertising information from the vehicle is inefficient, as viewers look through the glass at a quickly disappearing image, in addition, the installation of special screens increases the cost of using and maintaining technical equipment.

Closest to the claimed invention relates to a method of supplying advertising information by a video projection system for external and internal advertising [6], which, based on the claims, which is based on the description and has such a combination of essential features common with the invention:

- this is a projection by a video projector of advertising information (image), which is recorded and / or reproduced by an apparatus that generates and / or records video signals (hereinafter referred to as the apparatus) onto a screen. An apparatus is at least one: a VCR, satellite television tuner, camcorder, television tuner, digital camera, DVD and / or CD player. The device (s) is connected via a switch (s) to the video projector. Sound accompaniment is provided by the playback unit. In addition, an essential feature is also common - a video projector, which may have a protective housing.

The disadvantage of this method of supplying advertising information, in accordance with the description [6], is that:

- requires large material costs for the production and installation of the screen from an optically transparent or optically reflective material;

- there is only a partially autonomous system, since control (in one embodiment) can only be carried out by a PC, which is expensive, bulky, requires operator supervision and special software for operation (see the last page of the description [6]). All other devices are connected through a mixer (switch) and operate in the mode of generating a video signal (not controlled by the system);

- the impossibility of installing the screen in hard-to-reach places and in close proximity to the vehicle.

The present invention is faced with the task: to create a safe, cheap, easy to use and effective method of advertising, which contributed to an increase in sales of goods and services, for example, in the subway, namely, a method by which advertising information would be rationally placed on hard-to-reach surfaces without damage the surface of the walls and the threat of its fall on people and on mobile vehicles.

The problem is solved in that in the claimed method of presenting advertising information as a screen, in the predominant embodiment, hard-to-reach surfaces are used on which advertising information is supplied by projectors of at least two.

Advertising information is projected onto the surface at the time of arrival of vehicles, such as trains, and is not projected upon arrival of vehicles. The operation modes of the video projector (hereinafter referred to as the projector), the apparatus (s) and the playback unit are carried out by the controller, which is connected by a patch cable to the interrupt unit.

Projection of an advertising image allows you to create mobile advertising information of a large format, on virtually any hard-to-reach surfaces, in a confined space without significant material costs.

The wall configuration is not an obstacle for the projection of advertising information (video information), since it is permissible for projectors to work at a certain angle, for example, thirty degrees from the vertical.

The advertising information that is being projected in no way can create a danger when moving, as it can be using, for example, billboards [1]. In addition, the “intangible moving picture” cannot fall from the wind, vibration or other loads and is the most effective advertisement in crowded places, as:

- mobile advertising attracts the attention of passengers, because the flow of information is dynamic, which is impossible to do with real-time advertising, which is static, for example, billboards that are perceived as part of the interior of the station and thus are not perceived by passengers;

- the same surface for advertising is used simultaneously for advertising products, goods, services of many advertisers, etc .;

- the size of the image (image) may in some cases be larger in comparison with billboards.

Projecting, for example, on a wall, which is located opposite the landing platform, basically does not require its preparation and processing (painting or whitewashing). If the wall is unsuitable for projection, it is only necessary to paint or whiten it, which will not damage the appearance, for example, the tunnel wall and the architectural ensemble of the landing platform, and, as a rule, is a necessary condition for the operation of the subway. In addition, projection allows you to create a moving image on any hard-to-reach surface on which it is impossible to install an advertising medium, and accordingly, free from competitors and inaccessible to vandals.

Using cheap equipment (a projector, a playback unit, a splitter (switch) for projectors, an information cable, apparatus (s), for example DVD players, a controller that connects to the interrupt unit with a communication cable and controls the projector (s) and the player (can control and a playback unit)), in comparison with widescreen TV screens and free advertising media - walls, significantly reduces the cost of the proposed advertising.

Technical inspection of the means (previously indicated) consists in servicing the projectors (replacing lamps that are out of order, or to create a larger image with stronger ones); replacing advertising information, for example, by installing another CD; programming the controller (after installing the tools and, if necessary, changing the operating mode).

The projection of advertising information (video information) using a projector onto a hard-to-reach surface, such as a tunnel wall, which is opposite the landing platform, as can be seen from the above, is the most effective method compared to other methods of supplying advertising information [1-6].

From the above arguments, it is possible to conclude that the claimed invention meets the criteria of patentability: novelty, inventive step, and is industrially suitable.

List of drawings:

Figure 1 is an example block diagram of the technical means of the method of selling advertising information in the subway (one embodiment).

Figure 2 - advertising surface (station "Station").

Figure 3 - advertising surface (station "Theater").

Figure 4 - possible placements for projectors, for example, on a wall and / or on a cornice.

Figure 5 - possible placements for projectors, for example, on a wall, and / or on a column, and / or on a cornice.

6 - possible placements of projectors, for example, on the wall, and / or on the ledge, and / or above the ledge.

In accordance with the invention, for supplying advertising information, the following devices are required.

Projectors 1, for example, multimedia, which through a splitter (switch) 2 (for example, see Baranovsky B.K. Equipment for multiple use of receiving antennas of the short-wave range, M., 1966; Chelyshev V.D. Receiving radio centers, M., 1975) connected by an information cable 3 to at least one device (s) 4 (see the closest analogue), for example, a DVD player. The operation of the apparatus (s) that form and / or record video signals, for example, of the player 4 and the projectors 1, is controlled by the controller 5, which is connected by a communication cable 6 to the interrupt unit 7 (Fig. 1).

Block interrupt 7 can be performed, for example:

- in the form of a trigger, which contains a sensor that is sensitive to the proximity of the vehicle, and turns on, for example, all projectors 1 at the same time and turns off by a timer, which enters the controller 5. Such a sensor is an infrared motion detector. The interrupt unit 7 is placed when used, for example, in the subway from the side of the train (train) exit from the tunnel. With this type of placement, the timer is programmed for the period t (s), which is determined in each case differently, in this case, by the formula

T = (S / V) + Δ, where

S (m) - the path that the train will go from the moment of exiting the tunnel to the place of entry into it or, in other words, the length of the landing platform;

V (m / s) is the arithmetic average speed of the train, starting from the moment of its shift from the place to the moment the last car enters the tunnel, namely its end;

Δ is a constant (coefficient) that determines at what distance from the edge of the tunnel the interrupt unit 7 is installed;

- in the form of a pair of photodiode or phototransistor and a point light source. In the case of using the invention in the subway, for example, when projecting onto a tunnel wall that is opposite to the landing platform, one of the pairs is placed at a certain distance (determined experimentally) from the edge of the tunnel, at the places where the train exits and enters it. The first pair gives a signal to turn off the projector, and the second to turn it on, for example, after a period T (s) and can be determined by the formula indicated earlier.

A replay unit 13 is connected to the projectors 1 or to the controller 5, in the case of use in the subway, it can be a notification system (not shown) or an audio system, for example, speakers (not shown). Columns are installed in places that do not alter the architectural ensemble of the structure and are favorable for perception.

Projectors 1 project advertising information onto a surface, for example, a hard-to-reach, curved surface 8 of the tunnel (FIGS. 2, 3).

Surface curvature is not an obstacle for modern projectors 1, since it can be compensated with optical lenses (not shown).

Projectors are placed depending on the structure of each particular station or other building and are protected from theft both by the height of their placement and by a protective case (not shown).

It is not necessary to place the projectors on the same horizontal line with the advertising image so that the projection axis is perpendicular to the screen plane, since modern projectors allow deviations from the projection axis by 30 degrees.

As for the format of advertising information, it can be arbitrarily large and to a large extent depends on the lamp power (not shown) of projector 1 and on the architectural ensemble of each metro station or other room, in the prevailing embodiment, it is a rectangle with four sides by three meters.

An example of placing projectors in the subway (one of the many possible options).

In the subway, projectors 1 are placed on landing platforms in different directions of movement, for example, on a wall 9 and / or on a cornice 10 (Figs. 4-6), in another embodiment, on columns 11 (Fig. 5) or / and above a cornice 12 (Fig.6).

For a comfortable perception of the advertising information that is projected onto the ceiling of the 8th tunnel, and to reduce the concentration of people in front of the “screen”, the number of projectors on the platform is at least two. The number of projectors also depends on:

1) the design features of the station, the presence of transitions over the platform, pendant lights and the like;

2) the angle at which passengers perceive the information (coverage area of each projector);

3) passenger traffic at this station (average at rush hour);

4) interior details and technical devices on the opposite side of the platform.

In practice, the total number of projectors at the station is from four to eight, an average of about six.

The method of presenting advertising information can be carried out as follows.

As noted earlier, the essence of the method is advertising in a confined space, mainly in hard-to-reach places, therefore, for clarity, we give an example of advertising in the subway, namely, on the wall of the tunnel, which is opposite the landing platform.

On columns 11 (Fig. 5) of the landing platform of the Vokzalnaya station (Fig. 2) projectors, for example, multimedia, are installed and connected (according to the scheme indicated earlier in Fig. 1, in this figure, these are six projectors) with an apparatus that forms and records video signals, for example, with a DVD or CD player or VCR 4 (at least one, see earlier), controller 5, interrupt unit 7 and playback unit.

Program the controller 5 for the time T (s) of operation of the interrupt unit 7.

After this, the preparations are prepared for use.

Download, for example, a DVD disc with advertising information in the player 4. Spectators (passengers) at ease and unobtrusively perceive advertising information, thereby not causing them to disgust it.

When the train passes the last meters to the exit from the tunnel, the first car obscures the point light source (Fig. 1 schematically shows an example of using a pair of photodiodes and a light source as an interrupt unit 7), which contributes to the formation (photodiode) of the signal to controller 5, which turns off the projector 1 together with the playback unit 13 or directly turns off the playback unit 13.

When the train leaves the stopping place, it obscures the second point source for a period T (s) (at the moment when the last car restores the photodiode-light source connection), after which the controller 5 connects the projectors 1 for further work.

Further, the cycle of submission of advertising information is repeated.

It must be said that controller 5 also programs the movement of trains in the evening, as well as different operating modes of the projectors, for example, the possibility of simultaneously supplying various advertising information to the projectors (if necessary).

Using the projection of an advertising image allows you to create mobile "dynamic" advertising information of large format, on virtually any hard-to-reach surfaces in a confined space, without significant cost.

Sources of information

1. Patent US 4271620, 06/09/1981.

2. Patent UA 47250, 06/17/2002.

3. Patent RU 2216123, 11/10/2003.

4. Patent RU 2121169, 10.27.1998.

5. Patent RU 2065624, 08.20.1996.

6. Patent UA 61700, 11.17.2003.

Claims (13)

1. The method of supplying advertising information mainly in hard-to-reach places of the subway, which consists in projecting by a video projector advertising information that is recorded and / or reproduced by at least one apparatus for generating and recording video signals that are connected via a switch to a video projector onto a screen and sound a playback unit, the video projector may have a protective housing, characterized in that as a screen use any surface located mainly in in difficult places of the subway, while the video projector is placed in such a way that advertising information should be projected to the surface at the time of arrival of the transport, for example trains, and not projected during the arrival of the transport, while controlling the operation modes of the video projector, the apparatus that generates and / or records video signals, and the playback unit is carried out by the controller, which is connected by a patch cable to the interrupt unit. 2. The method according to claim 1, characterized in that at least two video projectors are used depending on the design features of the building (station), the angle at which viewers (passengers) perceive information, coverage areas of each video projector, and the average number of viewers ( passengers), interior details and technical devices. 3. The method according to claim 1, characterized in that use from four to eight video projectors. 4. The method according to claim 1, characterized in that they use six video projectors. 5. The method according to claim 1, characterized in that the video projectors are placed, for example, on the wall, which is located opposite the landing platform of the subway, and / or on the cornice. 6. The method according to claim 5, characterized in that the video projectors are placed on columns, and / or on the cornice, and / or above the cornice. 7. The method according to claim 1, characterized in that the playback unit uses, for example, a notification system that is connected to a video projector or controller when advertising in the subway. 8. The method according to claim 7, characterized in that as a playback unit use an audio system, such as speakers. 9. The method according to claim 1, characterized in that the playback unit is installed in places in which the architectural ensemble of the structure and favorable to the perception of the audience (passengers) advertising information. 10. The method according to claim 1, characterized in that the screen size is selected depending on the maximum possible values for the construction (building), in which the image is not distorted. 11. The method according to claim 1, characterized in that the screen size is four by three meters. 12. The method according to claim 1, characterized in that the controller program different modes of operation of the projectors, for example, the ability to simultaneously supply projectors with different advertising information. 13. The method according to claim 1, characterized in that the switch uses a splitter.

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