TWM629683U - Product selling device - Google Patents

Abstract

A commodity selling device, which can provide franchisee units to select one or more image seller units and place the franchised commodities into an electronic transaction sales platform related to the selected image seller units, so that the selected image seller units can sell the commodities. Publicity and marketing can reduce the required endorsement or business distribution costs, diversify investment risks, and increase output efficiency through multi-image platform sales; the proposed image seller unit has its own image electronic transaction sales platform, which can sell one-time endorsements or business promotions. The distribution has been transformed into a continuous product recommendation cooperation business. It receives multiple franchisee unit products and sells the franchised products as recommended products on its own electronic transaction sales platform. It can effectively grasp and track the recommended sales of products and other data. In addition to expanding The sales volume of image products themselves, while expanding and cultivating the revenue efficiency of the electronic transaction sales platform, can deepen the management of customer preferences or adjust the suitable types of franchised products, transforming the franchisee unit and the image seller unit into the same unit Commodities work together to manage and sell to achieve the effect of benefiting others and self and creating a win-win transaction.

Description

Merchandising device

This creation is about a product sales device, especially a kind of product recommendation cooperation business that can transform one-time endorsement or business distribution into continuous product recommendation, especially refers to effectively grasping and tracking data such as the recommended sales volume of products, and turning it into a franchise The seller unit and the image seller unit work together to manage and sell the same commodity to achieve the effect of benefiting others and self and creating a win-win transaction.

At present, the products of the franchise owner (product dealer or brand) need to be directly searched by the franchise owner to find appropriate personnel to endorse and bless the product. In addition to the high one-time endorsement or business distribution fees, the franchise owner also needs to invest a large amount of marketing expenses. Provide spokespersons to display and recommend the product in various marketing venues or auctions to attract consumers to buy. After the product spokesperson completes the endorsement or business match, it will no longer have any relationship with the franchisee. It is a one-time endorsement or business match. This one-time cooperation method makes the spokesperson only cooperate with the franchisee during the endorsement or business match. Publicity or performance requirements, forming a kind of cooperative performance that has nothing to do with the spokesperson himself, and regardless of the franchise owner or the product spokesperson, when the endorsement or business assignment ends, everything will be reset to zero, and the franchise owner or product spokesperson cannot track the cooperation between the two parties. The effectiveness of merchandise sales. At the same time, consumers will no longer have any connection with the franchisee after completing the transaction, which is also a one-time consumption behavior. Potential customer groups who are interested in joining the product themselves, for the product spokesperson, can neither add points to their own well-known image, nor grasp the data such as tracking the recommended sales volume of the endorsed product, and then make more sales optimization adjustments.

In view of the fact that the online transaction system provided by the existing commodity sales behavior does not have a sales device, which can integrate the relevant technologies of the franchise owner and the commodity spokesperson for the sustainable sales operation, it is necessary to The need for improvement and review.

The main purpose of this creation is to overcome the above-mentioned problems encountered by conventional techniques and to provide a system that enables the franchisee unit and the image seller unit to work together to manage and sell the same commodity, so as to benefit others and oneself and create a win-win transaction effect. Merchandising device.

Another object of this creation is to provide a franchisee unit that can select at least one or more image seller units to place the franchised products in an electronic transaction sales platform related to the selected image seller unit for all Selecting an image seller unit for product promotion and marketing can reduce the required endorsement or business distribution costs, diversify investment risks, and sell commodity sales devices that increase output efficiency through multi-image platforms.

Another purpose of this creation is to provide an image seller unit, which can have its own image electronic transaction and sales platform, and can convert one-time endorsement or business matching into a continuous product recommendation cooperation business, receiving multiple Franchisees unit products and sell the franchised products as the recommended products of their own electronic transaction sales platform, which can effectively grasp the data such as the recommended sales volume of tracking products. In addition to expanding the sales volume of image products themselves, it also expands and cultivates electronic transactions. The revenue efficiency of the sales platform can deepen the management of the customer group's preferences or adjust the product sales devices that are suitable for the types of franchised products.

In order to achieve the above purpose, this creation is a commodity sales device, which includes: a plurality of franchising master terminals, each of which cooperates with a franchisee unit to provide franchising commodities, and the franchisee unit in each franchising master terminal can choose. At least one image seller unit puts the commodity to be sold into an electronic transaction sales platform related to the selected image seller unit, for the selected image seller unit to carry out product promotion and marketing; and several images The main terminal is connected with each of the main franchise terminals and provides the use of each of the franchisee units and the consumer units, and each of the main image terminals is equipped with an image pin. The seller unit has an electronic transaction and sales platform, and the electronic transaction and sales platform is also provided with a registration interface for joining commodities, a consumer service interface, and a sales information management module with a data database. The commodity registration interface receives commodities provided by the franchisee unit in the at least one main franchise terminal for the franchisee unit in the at least one main franchise terminal to place the commodities it wants to sell on the electronic transaction sales platform for sale, And provide the consumer unit to select the commodity to be purchased, and then receive the consumer unit's consumption information through the consumer service interface, and store a sales record in the data database.

In the above-mentioned embodiment of the present creation, the image seller unit is a pair of celebrity devices with influence in mass media, or a brand device or an Internet celebrity device.

In the above-mentioned embodiment of the present creation, the celebrity devices that have influence on the mass media include political and business elite modules, well-known artist modules, social celebrity modules, and sports player modules.

In the above-mentioned embodiment of this creation, the brand device includes a portrait module, a personality rights module, a trademark module, a copyright module, and an Intellectual Property module.

In the above-mentioned embodiment of this creation, the sales information management module further includes an operation mode unit, a logistics operation unit, a financial statement unit, a marketing strategy unit, an advertisement placement unit, and a customer service processing unit for obtaining Such sales record data on operational analysis, gold logistics status, marketing promotion, advertising effectiveness and customer service satisfaction.

In the above-mentioned embodiment of the present invention, the sales information management module further includes a processing unit for processing the consumption according to at least one of the franchisee unit, the image seller unit, and the sales record data and an algorithm. The information is processed by data analysis/category summarization to obtain consumption data related to at least one of the franchisee unit, the image seller unit, and the key technology (Know-How) of the product.

In the above-mentioned embodiment of the present creation, an analysis mechanism is further included, which is connected with each of the main affiliation terminals and each of the main image terminals, and is used to analyze whether each of the main affiliation terminals and each of the main image terminals is Whether it is legal or not, each franchising main terminal performs a login query through the analysis agency and generates a joining suggestion, providing each franchising main terminal to select at least one image main terminal from the several image main terminals according to the joining suggestion to legally join, each The main image terminal also logs in through the analysis agency to inquire about the legitimacy of the commodities to be sold by the affiliated main terminals, so as to prevent the generation of counterfeit products of the commodities.

100: Merchandising device

1: Join the main terminal

10: Affiliate Unit

2: Several image master terminals

20: Image Seller Unit

21: Electronic Transaction Sales Platform

211: Join the product login interface

212: Consumer service interface

213: Sales Information Management Module

2131: Processing unit

2132: Operating Model Unit

2133: Logistics Operations Unit

2134: Financial Statements Unit

2135: Marketing Strategy Unit

2136: Ad serving unit

2137: Customer Service Processing Unit

2138: Data Repository

3: Analysis agency

Fig. 1 is a schematic diagram of a commodity selling device according to the first embodiment of the present invention.

Fig. 2 is a schematic diagram of a commodity selling device according to the second embodiment of the present invention.

Please refer to "Fig. 1", which is a schematic diagram of a commodity sales device according to the first embodiment of the present invention. As shown in the figure, the present creation is a commodity sales device 100, which is composed of several main affiliation terminals 1 and several main image terminals 2.

Each of the above-mentioned franchise master terminals 1 cooperates with a franchisee unit 10 to provide franchising commodities.

The plurality of image master terminals 2 are connected to the franchise master terminals 1 and provide the franchisee unit 10 and the consumer unit for use. Each of the image main terminals 2 has an electronic transaction sales platform 21 in cooperation with an image seller unit 20. The electronic transaction sales platform 21 is also provided with a registered product registration interface 211, a consumer service interface 212, and a sales information management module. 213, the sales information management module 213 includes a processing unit 2131, and an operation mode unit 2132, a logistics operation unit 2133, a financial statement unit 2134, a marketing strategy unit 2135, an advertisement placement unit connected with the processing unit 2131 unit 2136 , a customer service processing unit 2137 , and a data database 2138 . If so, by the above disclosure The device constitutes a brand new merchandise selling device 100 .

In one embodiment, the image seller unit is a pair of celebrity devices with influence in mass media, or a brand device or an internet celebrity device. Among them, the celebrity installations with influence on the mass media include political and business elite modules, well-known artist modules, social celebrity modules, and sports player modules; the brand installations include portrait modules, personality rights modules, trademark modules Group, Copyright Module, and Intellectual Property Module.

When used, the franchisee unit 10 in each franchise main terminal 1 can select at least one image seller unit 20 to place the commodity to be sold into an electronic transaction sales platform 21 related to the selected image seller unit 20 , for the selected image seller unit 20 to carry out product promotion and marketing.

Each image main terminal 2 will receive the commodities provided by the franchisee unit 10 in at least one joining main terminal 1 through the joining commodity registration interface 211 for the franchisee unit 10 in the at least one joining main terminal 1 to sell the commodities it wants to sell. The commodities are placed on the electronic transaction sales platform 21 for sale, and the consumer unit is provided to select the commodity to be purchased, and then receives the consumer unit's consumption information through the consumer service interface 212, and stores a sales record in the data database 2138. Data, the sales record data is obtained through the operation model unit 2132, the logistics operation unit 2133, the financial statement unit 2134, the marketing strategy unit 2135, the advertisement placement unit 2136 and the customer service processing unit 2137. Data on efficiency and customer satisfaction. In the sales information management module 213, the processing unit 2131 performs data analysis/category induction processing on the consumer information according to at least one of the franchisee unit 10, the image seller unit 20, and the sales record data and an algorithm In order to obtain the consumer data related to at least one of the franchisee unit 10 , the image seller unit 20 , and the key technology (Know-How) of the product.

Please refer to "Fig. 2", which is the product sales device of the second embodiment of the present invention Schematic. As shown in the figure: in addition to the structure type mentioned in the first embodiment, the present invention can also be the structure type of the second embodiment. The difference lies in that the proposed product sales device 100 further includes a The analysis agency 3 is connected to each main affiliation terminal 1 and each main character terminal 2, and is used for analyzing whether each of the main affiliation terminals 1 and each of the main character terminals 2 is legal.

For each franchising master terminal 1, each franchising master terminal 1 can log in and inquire through the analysis agency 3 and generate a franchising suggestion, and provide each franchising master terminal 1 from the plurality of image master terminals 2 according to the franchising suggestion. Select at least one image main terminal 2 to legally join. For each of the main image terminals 2, each of the main image terminals 2 can also log in through the analysis agency 3 to inquire about the legitimacy of the commodities to be sold by each of the affiliated main terminals 1, so as to prevent counterfeiting of these commodities. production.

Therefore, the benefits or benefits of the device proposed in this creation to the image seller unit are:

1. With its own image of the subject matter of the electronic transaction and sales platform, it can continue to accumulate and manage brands, customer sources, sales data, and Know-How, etc., and help the franchisee unit to develop its own platform at the same time, unlike the previous endorsement or business matching When it's over, everything goes back to zero.

2. The products of multiple franchisee units share the high one-time endorsement fee, so that the input cost of a single franchisee unit is lower, which is conducive to improving the input-output ratio, improving the satisfaction of the franchisee unit, and promoting the image seller unit to be able to Turn past one-time gains into long-term gains.

3. Turning one-time endorsement or business matching into a continuous product recommendation and cooperation business, and treating the franchised products as the recommended products of its own electronic transaction and sales platform, can make the image seller unit more enthusiastic and long-term investment in operation, and It is not like a one-time endorsement or an assignment period, which is only to cooperate with the publicity or performance requirements of the franchisee unit (for example, the manufacturer).

4. The products of the franchisee unit are all sold from the electronic transaction sales platform, which can effectively grasp the data such as the recommended sales volume of the tracking products, and can share the profits with the franchised product manufacturers, expand the revenue efficiency of the image, and also deepen the customer group's preferences. Manage or adjust suitable types of franchised products.

5. The franchisee unit can use advertisements or other forms to promote the image products after joining to divert potential customers To the electronic transaction sales platform, in addition to expanding the sales volume of the image products themselves, it also expands and cultivates the flow of people on the electronic transaction sales platform, and even increases the probability of purchasing other franchised products on the platform.

In addition, the benefits or benefits of the device proposed in this creation to the franchisee's unit commodities are:

1. The franchisee unit can no longer invest a large amount of marketing expenses to find the endorsement of the spokesperson, that is, it can reduce the entry threshold for the franchisee unit to find the image seller unit for endorsement and business matching, thereby expanding the exposure and sales of excellent franchised products. Benefiting the consumer unit as well.

2. The franchisee unit does not need to pay a one-time endorsement or business distribution fee to properly obtain the commodity sales risk in proportion to the payment fee; that is, the franchisee unit can selectively join a number of electronic transaction sales that are more suitable for the commodity. platform, diversify investment risks, and increase output efficiency through multi-image platform sales.

3. In addition to the image brand blessing for the products of the franchisee unit, the image seller unit focuses on the long-term operation and promotion of the products of the electronic trading and sales platform, rather than the one-time endorsement or business matching in the past, which has nothing to do with its own performance. That is, the franchisee unit and the image seller unit work together to manage and sell the same product.

4. The products of the franchisee unit can coexist with other high-profile brand products in the image electronic transaction and sales platform, so that in addition to adding points to the brand image of the franchised products, it can also prompt the consumer unit to buy products from other platforms. Buy your own products together, or even bundle them with other product sales, so as to promote product sales and achieve a win-win transaction effect that benefits others and yourself.

To sum up, the present creation is a commodity sales device, which can effectively improve various shortcomings of conventional use, and provides that the franchisee unit can select at least one or more image seller units to place the franchised products in a related image seller unit. In the electronic transaction sales platform, the selected image seller unit is used for product promotion and marketing, which can reduce the required endorsement or distribution costs, diversify investment risks, and increase output efficiency through multi-image platform sales. With its own image electronic transaction and sales platform, it can transform one-time endorsement or business distribution into a continuous product recommendation and cooperation business, receive unit products from multiple franchisees, and sell the franchised products as recommended products on its own electronic transaction and sales platform. It can effectively grasp the data such as the recommended sales volume of tracking products. In addition to expanding the sales volume of the image products themselves, it also expands and cultivates the revenue efficiency of the electronic transaction sales platform, and can deepen the management of customer group preferences or adjust suitable The types of franchised commodities are transformed into franchisee units and image seller units working together to manage and sell the same commodity, so as to achieve the effect of benefiting others and self, and creating a win-win transaction, so that the creation of this creation can be more progressive, more practical, and more in line with The requirements of the user must meet the requirements of the new patent application, and the patent application shall be filed in accordance with the law.

However, the above are only the preferred embodiments of this creation, which should not limit the scope of implementation of this creation; therefore, any simple equivalent changes and modifications made according to the scope of the patent application for this creation and the contents of the new description , shall still fall within the scope of this creative patent.

100: Merchandising device

1: Join the main terminal

10: Affiliate Unit

2: Several image master terminals

20: Image Seller Unit

21: Electronic Transaction Sales Platform

211: Join the product login interface

212: Consumer service interface

213: Sales Information Management Module

2131: Processing unit

2132: Operating Model Unit

2133: Logistics Operations Unit

2134: Financial Statements Unit

2135: Marketing Strategy Unit

2136: Ad serving unit

2137: Customer Service Processing Unit

2138: Data Repository

Claims (7)

A commodity selling device comprises: a plurality of franchising main terminals, each of the franchising main terminals cooperates with a franchisee unit to provide franchising commodities, and the franchisee unit in each franchising main terminal can select at least one image seller unit to sell what they want The goods sold are placed in an electronic transaction sales platform related to the selected image seller unit, for the selected image seller unit to carry out product promotion and marketing; and several image main terminals, which are associated with each of the franchisees The main terminal is connected and provided for use by each of the franchisee units and the consumer units. Each of the image main terminals cooperates with an image seller unit and has an electronic transaction and sales platform. A service interface, and a sales information management module with a data database, each of the image master terminals will receive the products provided by the franchisee unit in at least one franchise master terminal through the franchise product login interface for the at least one franchise In the main terminal, the franchisee unit places the commodity it wants to sell on the electronic transaction sales platform, and provides the consumer unit to select the commodity to be purchased, and then receives the consumer unit's information through the consumer service interface. consumption information, and store a sales record in the data database. According to the commodity sales device described in item 1 of the scope of the application, the image seller unit is a celebrity device with influence in mass media, or a brand device or an internet celebrity device. According to the commodity sales device described in item 2 of the scope of the application, the celebrity device having influence on the mass media includes a political and business elite module, a well-known artist module, a social celebrity module, and a sports player module. According to the commodity sales device described in item 2 of the scope of the application, the brand device includes a portrait module, a personality rights module, a trademark module, a copyright module, and an intellectual property module. According to the commodity sales device described in item 1 of the scope of application, the sales information management module further comprises an operation mode unit, a logistics operation unit, a financial report unit, a marketing strategy unit, an advertisement placement unit, and A customer service processing unit, used to obtain the sales record data on operation analysis, gold logistics status, marketing promotion, advertising effectiveness and customer service satisfaction. According to the commodity sales device described in item 1 of the scope of the application, wherein the sales information management module further includes a processing unit based on at least one of the franchisee unit, the image seller unit, and the sales record data One and an algorithm to perform data analysis/category induction processing on the consumer information to obtain consumer data related to at least one of the franchisee unit, the image seller unit, and the key technology (Know-How) of the product. According to the commodity sales apparatus described in item 1 of the scope of the application, further comprising an analysis unit, which is connected with each of the main franchise terminals and each of the main image terminals for analyzing each of the main franchise terminals and each of the main image terminals Whether it is legal or not, each franchising main terminal performs a login query through the analysis agency and generates a joining suggestion, providing each franchising main terminal to select at least one image main terminal from the several image main terminals according to the joining suggestion to legally join, each The main image terminal also logs in through the analysis agency to inquire about the legitimacy of the commodities to be sold by the affiliated main terminals, so as to prevent the generation of counterfeit products of the commodities.

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