TWM607849U - System for implementing method of increasing number of purchase orders - Google Patents
System for implementing method of increasing number of purchase orders Download PDFInfo
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Abstract
一種實施提升訂單數之方法的系統,係使一開團訊息可以被快速分享,其主要是在一開團者以一使用者端資訊裝置啟動初始訂單作業後,由一伺服器端資訊裝置建立一團購訂單連結,且同步將團購訂單連結發送給使用者端資訊裝置、以及同屬一限定範圍區域內的一、或多個群組端資訊裝置,讓該使用者端資訊裝置、以及各該群組端資訊裝置可將團購訂單連結再分享給其他的使用者端資訊裝置,進而在結單時間結束前,達到提升訂單數的系統。 A system that implements a method for increasing the number of orders, so that a group opening message can be quickly shared, which is mainly created by a server-side information device after the group organizer initiates the initial order operation with a user-side information device A group purchase order link, and the group purchase order link is simultaneously sent to the user-side information device and one or more group-side information devices that belong to the same limited area, so that the user-side information device and each of the The group-side information device can share the group purchase order link with other user-side information devices, so as to reach a system that increases the number of orders before the end of the statement time.
Description
本創作特別是指一種以團購發起點為中心,由一伺服器端資訊裝置依一初始訂單資訊建立一團購訂單連結,以供團購發起者、以及與團購發起者具有區域關聯性的其他人可以共同訂貨,藉以達到提升訂單數的系統。This creation especially refers to a group purchase originating point as the center, a server-side information device establishes a group purchase order link based on an initial order information, so that the group purchase initiator and other people who have regional relevance to the group purchase initiator can Co-ordering, so as to achieve a system that increases the number of orders.
依現今電子商務進行商品行銷及交易的多元性,可以看出其本質上仍需結合實體物流,並在取得最大效益化的基礎上,使虛擬化、數位化的電子商務,能夠在實體化物流運送模式的支持中,滿足消費者端的購物需求,且讓銷售者獲得最大利潤。Based on the diversification of commodity marketing and transactions in e-commerce today, it can be seen that in essence, it still needs to integrate physical logistics, and on the basis of maximizing benefits, virtualized and digital e-commerce can be used in physical logistics. In the support of the shipping mode, it meets the shopping needs of consumers and allows sellers to obtain the maximum profit.
請參閱「第1圖」,圖中所示為習知的團購活動示意圖,如圖所示,「團購」是目前電子商務演化後的一種小眾集合消費模式,通常參與者從數人到數百人之譜;其一般的運行狀態,是由一位發起人(通稱為「團購主」11)利用網路上的一社群群組介面1,例如facebook的社團、line群組等,建立並發起一個「團購資訊」In1,其內容通常會包括產品基本資料、購買價格、優惠條件等,且會提供一可供社團或群組內其他人下單操作介面、或另附上網址連結,用以將有興趣參與團購的人(團購參與者12~15…)導引至另一個專屬的下單操作介面。Please refer to "Figure 1". The figure shows a schematic diagram of the conventional group buying activities. As shown in the figure, "Group buying" is a niche collective consumption model after the current e-commerce evolution. Usually the participants range from a few people to a few. The spectrum of a hundred people; its general operating state is that a promoter (commonly known as "group buyer"11) uses a social group interface1 on the Internet, such as Facebook's community, line group, etc., to create and Initiate a "group buying information" In1, its content will usually include basic product information, purchase price, preferential conditions, etc., and will provide an operation interface for other people in the community or group to place orders, or attach a URL link. In order to guide people who are interested in participating in group buying (
承前所述,因為「團購活動」的特性為小眾群組,其雖亦可在程度上凝聚消費的量體,但終究是非常有限,是以,從規模經濟的角度來看,其仍存在有許多可以調整及發展的空間。As mentioned above, because the "group buying activity" is a niche group, although it can also condense the amount of consumption to a certain extent, it is very limited after all. Therefore, from the perspective of economies of scale, it still exists There is a lot of room for adjustment and development.
首先是如何提升「團購量」?團購主11一般是自己經營一、或多個購物團,通常是以「特性」做分群,例如性別、年齡、身份(上班族、媽媽)為「特性」之基礎,再依「特性」進行適合的商品開團,以增加訂購量,但因為各團人數終究有其上限,所以訂購單的體也通常有限。The first is how to increase the "group purchase"?
再從物流運送成本來推算,團購主11所負擔的物流成本通常是總體成本中佔比最高的,因為每一個團購活動都是獨立的,在團購活動結單後,由團購主11再向一商品供應商2依訂單量進行訂貨,如此,其無論是因為寄出、或是定點收、發貨而產生的物流運送成本,都是一筆獨立且居高不下的物流費用。Calculating from the logistics transportation cost, the logistics cost borne by the
綜合以上的問題,如何有效提升訂單量、以及如何更有效的降低物流運送成本,則成為目前最需要解決的問題。Based on the above problems, how to effectively increase the order quantity and how to more effectively reduce the cost of logistics and transportation has become the most important problem to be solved at present.
有鑒於上述的問題,本創作人係依據多年來從事電子商務的經驗,對於前述問題進行分析與研究,冀希能開發出更效的方法及系統;緣此,本創作的主要目的在於提供一種可有效提升訂單數量、以及藉由分擔運費以達到降低物流運送成本的「實施提升訂單數之方法的系統」。In view of the above-mentioned problems, based on years of experience in e-commerce, this creator analyzes and studies the above-mentioned problems, hoping to develop more effective methods and systems; for this reason, the main purpose of this creation is to provide a The "system that implements the method of increasing the number of orders" can effectively increase the number of orders and reduce the cost of logistics by sharing the freight.
為達上述目的,本創作主要係使團購活動在開團後,由一伺服器端資訊裝置建立一個團購訂單連結,且由伺服器端資訊裝置同步將團購訂單連結回送給使用者端資訊裝置、同時,也將這個團購訂單連結發送給同屬一限定範圍區域內的一、或多個群組端資訊裝置;如此,可以開團者以其使用者端資訊裝置、以及其他在同屬一限定範圍區域內的各群組端資訊裝置,可將團購訂單連結再分享給其他的使用者端資訊裝置;藉此,可在相同的結單時間結束時,達到提升訂單數的目的。In order to achieve the above purpose, this creation is mainly based on the establishment of a group purchase order link by a server-side information device after the group buying activity is opened, and the server-side information device will synchronously send the group purchase order link back to the user-side information device, At the same time, the group purchase order link is also sent to one or more group-side information devices in the same restricted area; in this way, the group can be opened by its user-side information device and other information devices in the same group. Each group-side information device in the area can share the group purchase order link with other user-side information devices; thereby, the purpose of increasing the number of orders can be achieved at the end of the same statement time.
又,承前所述,由於原本僅有一個團購活動,經由原開團者、以及其他同屬一限定範圍區域內的各群組端資訊裝置再轉分享連結,在相同的結單時間結束時,同屬一限定範圍區域內的商品運送,則可經由物流端做統一安排,在一次出車的情況下,以巡迴點送貨的機制完成各分點送貨作業,如此,總體物流成本在訂購單量提升、且物流運輸成本由多點分攤的情況下,即可以達到降低總體物流成本的目的。In addition, as mentioned above, since there was originally only one group purchase activity, the sharing link was forwarded through the original group sponsor and other group-side information devices that belonged to the same limited area. At the end of the same statement time, The delivery of goods within the same limited area can be arranged through the logistics terminal. In the case of a single trip, the delivery mechanism of the patrol point is used to complete the delivery of each branch. In this way, the overall logistics cost is in the order When the single quantity is increased and the logistics transportation cost is shared by multiple points, the goal of reducing the overall logistics cost can be achieved.
為使 貴審查委員得以清楚了解本創作之目的、技術特徵及其實施後之功效,茲以下列說明搭配圖示進行說明,敬請參閱。In order for your reviewer to have a clear understanding of the purpose, technical features and effects of this creation, please refer to the following instructions with illustrations.
請參閱「第2圖」,圖中所示為本創作的系統組成示意圖,如圖,本創作所稱的實施提升訂單數之方法的系統3,主要係由一伺服器端資訊裝置31、一使用者端資訊裝置32以及一群組端資訊裝置33所組成;其中,伺服器端資訊裝置31提供一管理平台,供使用者端資訊裝置32、以及群組端資訊裝置33分別進行資訊連結;又,使用者端資訊裝置32泛指一通常發起團購活動者(通稱為團購主)所使用的通訊裝置、平板電腦、筆記型電腦或桌上型電腦、或具有通訊功能的智慧型裝置,例如可聯網的冰箱、電視;又,群組端資訊裝置33則泛指其他團購主所使用的通訊裝置、平板電腦、筆記型電腦或桌上型電腦、或店裡的POS機;承上,如果使用者端資訊裝置32及群組端資訊裝置33係以通訊裝置與伺服器端資訊裝置31進行資訊連結,則資訊裝置(32、33)通常會包含安裝及利用一共同的應用程式(Application , APP)。Please refer to "Figure 2". The figure shown is a schematic diagram of the system composition of the creation. As shown in the figure, the
請參閱「第3圖」,圖中所示係為本創作的方法實施流程示意圖,如圖所示:
(1) 一團購主發起團購活動步驟S1:當一團購主以其所持有的使用者端資訊裝置32,進入一訂單操作介面S11,並在建立一初始訂單資訊S12、及包含一區域定位參數後,將其傳送至伺服器端資訊裝置31,前述的初始訂單資訊S12內容通常會具有一商品資訊,且至少再包括一結單時間參數,所述的結單時間參數用以定義此初始訂單資訊S12的結單時間;
(2) 一產生團購資訊連結步驟S2:當伺服器端資訊裝置31接收到初始訂單資訊S12,其隨即為此初始訂單資訊S12建立一團購資訊連結S21;
(3) 一團購資訊連結回傳步驟S3:伺服器端資訊裝置31將團購資訊連結S21同步傳送給該使用者端資訊裝置32、以及具有另一區域定位參數的一群組端資訊裝置33;承本步驟之內容,所述的群組端資訊裝置33本身係具有一區域定位參數,亦即,只要是登錄於伺服器端資訊裝置31之群組端資訊裝置33,均被定義有一區域定位參數,較佳的區域定位參數定義可例如為地址、GPS定位、或其他符合唯一性的自定義參數;又,當伺服器端資訊裝置31在將團購資訊連結S21傳送給群組端資訊裝置33之前,係可透過人工、或自動選取,以使用者端資訊裝置32所包含的區域定位參數為中心點,依一限定範圍區域設定,篩選出合於前述設定條件的群組端資訊裝置33後,將團購資訊連結S21傳送給此群組端資訊裝置33;再者,前述的限定範圍區域設定,可例如是以使用者端資訊裝置32之GPS定位為中心點的方圓一公里內;又,如同前述,當群組端資訊裝置33有多個時,則伺服器端資訊裝置31會進一步將已建立的團購資訊連結S21分別與被篩選出的各群組端資訊裝置33之區域定位參數結合,並建立為一個帶有區域定位參數的團購資訊連結S21’,如此,可用於識別不同的群組端資訊裝置33;
(4) 一團購資訊連結轉發步驟S4:由使用者端資訊裝置32、及群組端資訊裝置33,分別將取得的團購資訊連結S21再經轉發給其他使用者端資訊裝置32;
(5) 一建立接續訂單資訊步驟S5:群組端資訊裝置33、及各該其他使用者端資訊裝置32分別經點取團購資訊連結S21後,被導向相同於使用者端資訊裝置32的訂單操作介面S11,以分別建立一接續訂單資訊S51。
Please refer to "Figure 3", which is a schematic diagram of the implementation process of this authoring method, as shown in the figure:
(1) A group buyer initiates a group buying activity. Step S1: When a group buyer uses the user-
承上,由於前述的初始訂單資訊S12所包含的結單時間參數已經定義了此初始訂單資訊S12的結單時間,所以當時間屆期時即可進一步接續一結單步驟S6,於此步驟中,係由伺服器端資訊裝置31統計並結算由接續訂單資訊S51加總後的一訂單量總和S62;亦即,經由前述S1~S5各步驟的實施完成集單的成效,據此以達到提升訂單數的目的。In addition, since the statement time parameter contained in the initial order information S12 has already defined the statement time of this initial order information S12, when the time expires, a statement step S6 can be continued, in this step , The server-
請接續參閱「第4圖」,圖中所示係為本創作的較佳實施例(一),如圖,在結單步驟S6完成後,係可進一步進行一商品配送作業步驟S7,亦即當結單步驟S6完成後,伺服器端資訊裝置31即以訂單量總和S62為基礎,建立一商品配送資訊S63,並將其發送至一供貨端資訊裝置,當供貨端資訊裝置收到商品配送資訊S63後,即據其內容,例如商品項、數量、配送時間等,建立一物流配送作業資訊S71,相關物流配送人員在接收到物流配送作業資訊S71後,即依內容在表定的時間點進行送貨。Please continue to refer to "Figure 4". The figure shown is a preferred embodiment (1) of this creation. As shown in the figure, after the statement step S6 is completed, a product delivery operation step S7 can be further carried out, that is When the statement step S6 is completed, the server-
如本實施例所示,當商品配送資訊S63內容中所包含的一收貨點為數個時,即代表各個收貨點係符合伺服器端資訊裝置31所選定的限定範圍區域設定,如此,物流配送人員的配送作業,則可在同一區域的路線上,達到一趟車次即可完成多個收貨點配送的作業,有效的提升配送效率,且單趟物流配送成本也因此被多個同區域的收費點所分攤,相對而言,物流配送成本也因此得以降低,達到有效降低物流運送成本的目的。As shown in this embodiment, when there are several receiving points included in the content of the commodity distribution information S63, it means that each receiving point conforms to the limited area setting selected by the server-
請參閱「第5圖」,圖中所示為本創作的一較佳實施例(二),其係以一連鎖便利商店為站點所發起的團購活動為例,如圖:
(1) 一團購主A係以其所持有的使用者端資訊裝置32,進入一訂單操作介面S11,並在建立一初始訂單資訊S12,所述的初始訂單資訊S12可包括例如商品名稱、單價、數量、結單日期,並指定一門市L1為取貨地點L,當初始訂單資訊S12建立完成後,由使用者端資訊裝置32發送給伺服器端資訊裝置31;
(2) 伺服器端資訊裝置31依初始訂單資訊S12中的取貨地點L(門市L1)為中心點,並以方圓三公里作為相同區域範圍作為限定範圍區域設定的篩選的條件,由伺服器端資訊裝置31自動篩選出位於鶯歌區的另外三家門市;據此,伺服器端資訊裝置31係同步建立四個團購資訊連結(C1~C4),其中,團購資訊連結C1係回傳給團購主A的使用者端資訊裝置32,另外三個團購資訊連結(C2~C4)在建立時,則分別將三家門市的區域定位參數代入,以分別建立成一帶有門市識別的團購資訊連結(C2~C4),並在建立後,各別傳給三個門市各自持有的使用者端資訊裝置(321、322、323),例如為一通訊裝置、或一POS機、或一具有通訊功能的智慧型裝置。
(3) 當團購主A接收到團購資訊連結C1、以及三家門市各別接收到團購資訊連結(C2~C4)後,即可各自分享團購資訊連結給參與團購的使用者、或邀請其他人點選團購資訊連結,進而參與此次的團購活動。
(4) 請搭配參閱「第6圖」,圖中所示為本創作的實施示意圖,如圖,當團購日期屆期時,伺服器端資訊裝置31即對此次團購活動進行結單,並在結單後,由伺服器端資訊裝置31將該初始訂單資訊S12、及各該接續訂單資訊S51進行集合,並接續進行一統計程序、及一分析程序後,結算出本次團購活動的訂單量總和S62。
(5) 伺服器端資訊裝置31以訂單量總和S62為基礎,建立一商品配送資訊S63,並將其發送至一供貨端資訊裝置4。
(6) 承上,供貨端資訊裝置4係依商品配送資訊S63建立物流配送作業資訊S71,相關物流配送人員在接收到物流配送作業資訊S71後,即依內容在表定的時間點進行送貨。
Please refer to "Figure 5". The figure shows a preferred embodiment (2) of the creation, which is an example of a group buying activity initiated by a chain of convenience stores as the site, as shown in the figure:
(1) A group buyer A uses the user-
承上可知,在本實施例中,最特別的是: (1) 此次訂單量總和S62,是由四個門市共同進行同一個團購活動而得,訂單量總和必然會高於單一個門市的訂單量,故可達到提升訂單總量的目的。 (2) 物流配送包含定義上為相同區域內的另外三個門市(總共四個門市),據此,此單趟物流配送可以滿足一次完成四個門市就相同一次團購活動的配送,其不僅提升物流配送的效率,再者也因為此次物流配送成本分攤至四家門市(四個取貨點),實質上也降低了物流配送成本。 From the above, it can be seen that in this embodiment, the most special is: (1) The total order volume S62 this time is derived from the same group buying activity carried out by four stores. The total order volume will inevitably be higher than the order volume of a single store, so the purpose of increasing the total order volume can be achieved. (2) Logistics distribution includes three other stores (a total of four stores) in the same area by definition. According to this, this single-way logistics distribution can satisfy the delivery of the same group purchase activity for four stores at a time, which not only improves The efficiency of logistics and distribution is also due to the allocation of logistics and distribution costs to the four stores (four pickup points), which substantially reduces the cost of logistics and distribution.
綜合以上所述可知,本創作主要係由伺服器端資訊裝置在接到初始訂單資訊後,隨即建立一團購資訊連結,並回傳送給原始開團之團購主的使用者端資訊裝置、以及根據一限定範圍區域設定,同步將團購資訊連結傳送給符合限定範圍區域設定之條件的一或多個群組端資訊裝置,藉此達到提升訂單數的目的;再者,伺服器端資訊裝置以原始開團之團購主所設定的收貨點為中心,搭配限定範圍區域設定功能以篩選出符合條件的其他收貨點,再將團購資訊連結傳送給這些收貨點的群組端資訊裝置,達到一趟送貨可滿足各收貨點需求的功能,此也意謂著達到降低物流運輸成本的目的。Based on the above, this creation is mainly based on the server-side information device that immediately establishes a group buying information link after receiving the initial order information, and sends it back to the original group buyer’s user-side information device, and based on A restricted area setting, synchronously send the group buying information link to one or more group-side information devices that meet the conditions of the restricted area setting, so as to achieve the purpose of increasing the number of orders; in addition, the server-side information device uses the original The receiving point set by the group purchaser of the group is the center, and the limited area setting function is used to filter out other receiving points that meet the conditions, and then the group buying information link is sent to the group-side information device of these receiving points to achieve One-way delivery can meet the needs of each receiving point, which also means to achieve the purpose of reducing logistics and transportation costs.
據上所述,本創作其據以實施後,確實可以達到提供一種可有效提升訂單數量、以及藉由分擔運費以達到降低物流運送成本之「實施提升訂單數之方法的系統」的目的。According to the above, after this creation is implemented, it can indeed achieve the purpose of providing a "system for implementing the method of increasing the number of orders" that can effectively increase the number of orders and reduce the cost of logistics by sharing the freight.
以上所述者,僅為創作之較佳之實施例而已,並非用以限定本創作實施之範圍;任何熟習此技藝者,在不脫離本創作之精神與範圍下所作之均等變化與修飾,皆應涵蓋於本創作之專利範圍內。The above is only a preferred embodiment of creation, and is not intended to limit the scope of implementation of this creation; anyone who is familiar with this technique should make equal changes and modifications without departing from the spirit and scope of this creation. Covered in the scope of the patent of this creation.
綜上所述,本創作係具有「產業利用性」、「新穎性」與「進步性」等專利要件;申請人爰依專利法之規定,向 鈞局提起新型專利之申請。To sum up, this creation has patent requirements such as "industrial usability", "novelty" and "progressiveness"; the applicant filed an application for a new patent with the Bureau of Patent in accordance with the provisions of the Patent Law.
1:社群群組介面1:Community group interface
2:商品供應商2: Commodity supplier
11:團購主11: Group buyer
12~15:團購參與者12~15: Group purchase participants
In1:團購資訊In1: Group buying information
3:實施提升訂單數之方法的系統3: A system that implements methods to increase the number of orders
31:伺服器端資訊裝置31: Server-side information device
32:使用者端資訊裝置32: Client information device
33:群組端資訊裝置33: Group side information device
321:使用者端資訊裝置321: Client Information Device
322:使用者端資訊裝置322: Client Information Device
323:使用者端資訊裝置323: Client Information Device
4:供貨端資訊裝置4: Supplier information device
A:團購主A: Group buyer
C1~C4:團購資訊連結C1~C4: Group purchase information link
L:取貨地點L: Pickup location
L1:門市L1: Store
S11:訂單操作介面S11: Order operation interface
S12:初始訂單資訊S12: Initial order information
S21:團購資訊連結S21: Group purchase information link
S21’:團購資訊連結S21’: Group purchase information link
S51:接續訂單資訊S51: Continue order information
S62:訂單量總和S62: Total order volume
S63:商品配送資訊S63: Product delivery information
S71:物流配送作業資訊S71: Logistics and distribution operation information
S1:團購主發起團購活動步驟S1: Steps for group purchasers to initiate group buying activities
S2:產生團購資訊連結步驟S2: Steps to generate group buying information link
S3:團購資訊連結回傳步驟S3: Steps to return the group purchase information link
S4:團購資訊連結轉發步驟S4: Steps to forward the group buying information link
S5:建立接續訂單資訊步驟S5: Steps to create connection order information
S6:結單步驟S6: Statement steps
S7:商品配送作業步驟S7: Commodity distribution operation steps
第1圖,為習知的團購活動示意圖。 第2圖,為本創作的系統組成示意圖。 第3圖,為本創作的方法實施流程示意圖。 第4圖,為本創作的較佳實施例(一)。 第5圖,為本創作的一較佳實施例(二)。 第6圖,為本創作的實施示意圖。 Figure 1 is a schematic diagram of the conventional group buying activity. Figure 2 is a schematic diagram of the composition of the authoring system. Figure 3 is a schematic diagram of the implementation process of the authoring method. Figure 4 is a preferred embodiment (1) of this creation. Figure 5 is a preferred embodiment (2) of this creation. Figure 6 is a schematic diagram of the implementation of this creation.
3:實施提升訂單數之方法的系統 3: A system that implements methods to increase the number of orders
31:伺服器端資訊裝置 31: Server-side information device
32:使用者端資訊裝置 32: Client information device
33:群組端資訊裝置 33: Group side information device
Claims (9)
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