KR20210050084A - pharmaceutical distribution platform - Google Patents

Abstract

The present invention relates to a pharmaceutical distribution platform based on online to offline (O2O) service, which is provided for the purpose of maintaining a continuous contractual relationship with a hospital, wherein the hospital having deal with a pharmaceutical company receives an inventory and order management service through the platform provided by the pharmaceutical company, and then the pharmaceutical company provides various service for hospital operation by providing various services necessary for hospital operation such as establishment of DB system for promotion, marketing, drug distribution management, and patient management of the hospital. More particularly, information on a medical institution with a contract concluded is registered, a database is built with statistical data on drug usage derived by analyzing a purchasing pattern according to the drug usage of the medical institution, and inventory management and order placement based on the values derived from the statistical data are automatically performed so that simple payment and reservation services are provided based on the O2O system using a short-distance location-based communication device.

Description

Pharmaceutical distribution platform based on O2O service {pharmaceutical distribution platform}

The present invention relates to a drug distribution platform based on O2O service, and more specifically, a hospital signed a transaction with a pharmaceutical company receives inventory and order management services through a platform provided by a pharmaceutical company, and the pharmaceutical company is a platform Based on O2O services provided for the purpose of maintaining a continuous contract relationship with hospitals by providing various services necessary for hospital operation such as promotion of trading hospitals, marketing, drug distribution management, and establishment of DB system for patient management. It relates to a drug distribution platform.

In recent years, the size of the pharmaceutical market in Korea is about $18 billion, showing an annual growth rate of 3-6%. Currently, in the case of specialized prescription drugs, large pharmaceutical companies have a direct distribution structure, but other small and medium pharmaceutical companies are seeking to supply them using CSO (Contracts Sales Organization).

However, recently, problems have been raised regarding CSO's rebates and illegal business practices due to the influence of the Fraudulent Solicitation Prevention Act and expenditure reports in the drug distribution process. In other words, the CSO receives a commission from a hospital or pharmacy to receive statistics on drug consumption and submits it to a contracted pharmaceutical company.

Meanwhile, in recent years, a specialized distribution platform has been developed so that buyers and sellers can easily grasp product information and distribution flow.

As described above, such a distribution specialized platform can quickly and conveniently share a wide variety of various products, and since the distribution process of the transaction product can be inquired in real time, regardless of age or gender, it is used. Moreover, users of these platforms are increasing rapidly because they can be easily accessed through various terminals connected to the network.

For example, as an example of a platform, Patent Publication No. 10-1904750 "Intelligent Information Service Platform for Product Shelf Life Management" is published. This technology is a system in which the seller's terminal, the consumer's mobile terminal, and the management server communicate through the network. The consumer's mobile terminal integratedly manages the expiration date information for the purchased product received from the management server and inputs product processing results. It is a technology that transmits to the management server, but the management server predicts consumer consumption patterns based on this and contributes to the seller's inventory management, as well as transmitting customized advertisements or customized coupons to the consumer's mobile terminal.

A technology for distributing pharmaceuticals is being developed using a platform that simplifies distribution as described above.

For example, among the technologies related to the pharmaceutical distribution platform, “Public Patent Publication No. 10-2018-0020983, “Product distribution and distribution history inquiry management platform through a block chain” is published, and the technology includes sound sources, videos, and works. It relates to a blockchain-based distribution history inquiry and management platform that can determine genuine or fake products through distribution status and distribution history management for various types of digital products and various types of real products from pharmaceuticals to antiques. In addition, it supports users to directly register desired products on the platform, distribute registered products through the blockchain, and generate revenue.

As above, most distribution related industries are changing from offline face-to-face sales to online marketing sales using platforms. In particular, as new products with various functions are being rapidly developed for pharmaceuticals and medical supplies, there is a great limitation in the offline business method. For this reason, there is an urgent need for a drug distribution platform that can easily and conveniently provide information on various products and can immediately trade products as needed.

Korean Registered Patent Publication No. 10-1904750 "Intelligent information service platform for product shelf life management" Korean Unexamined Patent Publication No. 10-2018-0020983 "Product distribution and distribution history inquiry management platform through block chain"

The present invention was created to more actively solve the above problems, and provides online content services that are difficult to provide offline distribution such as website or mobile App management or various advertisement services using SNS or various distribution information in the form of a distribution platform. It is the main problem to be manufactured and provided as a condition for the drug transaction.

In addition, the present invention is to construct a distribution management system that automatically executes inventory management and ordering between a medical institution and a pharmaceutical company by analyzing distribution data and consumption pattern data.

In addition, the present invention is another problem to provide an O2O-based platform to share new drug and new product development information in real time.

In addition, the present invention provides an online convenience function to realize a win-win effect between a consignment company and a hospital by replacing the domestic rebate culture, which is the most problematic in unfair trade, with an online marketing service required by a small hospital. It is a problem to be solved.

In order to achieve the above problem, the configuration of a drug distribution platform based on the O2O service proposed in the present invention is as follows.

In the pharmaceutical distribution platform of the present invention, information on the medical institution with which the contract is signed is registered, and a database is constructed with drug use statistics derived by analyzing the purchase pattern according to the use of drugs by the medical institution, and the value derived from the use statistics data is stored. Based on inventory management and ordering, simple payment and reservation services are provided based on an O2O (Online to Offline) system using a short-distance location-based communication device while inventory management and ordering are automatically performed.

In addition, the drug distribution platform above includes a company management unit 100 that collects and stores information and contract conditions of the medical institution with which the contract is signed; and derives drug use statistics and major factors for each medical institution, and calculates the derived values. A data management unit 200 built into a database; And, a distribution management unit 300 that automatically generates inventory management and order orders through the derived data; And, a marketing service for promotion of medical institutions and a smart service using a short-distance location-based communication device It characterized in that it consists of; a service management unit 400 is provided.

On the other hand, the above company management unit 100 is a matching generating unit 110 that induces online exchange between pharmaceutical companies and medical institutions through a website or mobile application; And, by computerizing the contract conditions and information of the medical institution established through the exchange An information collection unit 120 to be collected and managed; And, a company classification unit 130 that sets a category through a contract condition and a medical institution's proposed functional and non-functional requirement definition, and is managed by classifying each medical institution. It is characterized by that.

In addition, the above data management unit 200 is a purchase pattern analysis unit 210 that analyzes the drug consumption and purchase pattern generated within a preset period in consideration of environmental factors and economic factors to develop an algorithm; And, with the developed algorithm It characterized in that it consists of; DB generation unit 220 to build a database.

In addition, the above service management unit 400 includes a DB construction unit 410 for medical institutions that analyzes and manages patterns of medical institutions and medical staff information, medical-related insurance information, patient personal information and medical records; and, promotional materials of medical institutions. A marketing production unit 420 that produces and initiates a promotional material through a social network service; and an additional function management unit 430 that provides a simple payment and smart reservation service through a medical institution and a short-distance location-based communication device. It is characterized.

According to the present invention having the above-described configuration, offline face-to-face business has various inconveniences such as time constraints to specify a meeting date, insufficient product information, and insufficient information to be provided. Online marketing sales have the effect of providing smart advantages that cannot be solved in offline marketing sales, such as easy access using a smartphone and a vast information function that allows you to select only necessary information and receive perfect information.

In addition, the present invention provides to quickly recognize product information by continuously sharing new drug and new product development information through an O2O-based platform at the time when pharmaceuticals and medical supplies are continuously being developed. There are other effects that can make a big contribution to the development of the medical industry as the product range can be used.

In addition, according to the present invention, a distribution management system that analyzes distribution data and consumption pattern data is established, so that inventory management and ordering between medical institutions and pharmaceutical companies are automatically executed, so that the manpower that has previously managed inventory and ordering can be reduced, In addition, there is another effect that can actively prevent mistakes in rethinking or ordering caused by humans.

In addition, the present invention has another effect of maintaining a win-win relationship between a consignment business operator and a hospital clinic by providing an online marketing service required by a small hospital instead of a rebate for the rebate culture, which is the most problematic in unfair trade.

1 is a diagram showing a simple distribution structure and sales method of pharmaceutical companies through offline marketing sales.
Figure 2 is a graph showing the online marketing ratio of 10 domestic pharmaceutical companies.
3 is a conceptual diagram of a basic configuration of a distribution platform configured according to a preferred embodiment of the present invention.
Figure 4 is a flow chart of a drug distribution platform based on O2O service configured according to a preferred embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings, the configuration of the present invention and the actions and effects thereof will be described collectively.

Advantages and features of the present invention, and a method of achieving them will become apparent with reference to embodiments described later in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in a variety of different forms. It is provided to completely inform the scope of the invention to those who have, and the invention is only defined by the scope of the claims. In addition, the same reference numerals refer to the same elements throughout the entire specification.

The present invention relates to a drug distribution platform based on O2O service.

Above all, in the present invention, hospitals that have entered into a transaction with pharmaceutical companies receive inventory and order management services through a platform provided by pharmaceutical companies, and pharmaceutical companies promote the hospital through the platform, marketing, drug distribution management, and patient management. Note that it is related to a drug distribution platform based on O2O services provided for the purpose of maintaining a continuous contract relationship with the hospital by providing various services necessary for hospital operation such as the establishment of a DB system for use.

The size of the global pharmaceutical market in 2021 is about $1.485 trillion, of which Korea’s pharmaceutical market is about $18 billion, showing an annual growth rate of 3-6%. Currently, in the case of specialized drugs, large pharmaceutical companies have a direct distribution structure, but other than that, they use CSO to supply them to hospitals and pharmacies. On the other hand, in recent years, many social issues have arisen such that strong measures are taken due to reasons such as violation of company employment rules and involvement of rebates by CSO employees.

Figure 1 shows the distribution structure and sales method of pharmaceutical companies through offline marketing sales. It is a structure to do. According to statistics on outpatient prescriptions, about 170 pharmaceutical companies have adopted the CSO business method out of about 260 pharmaceutical companies.

In general, the CSO sales structure has been developed for the purpose of providing a variety of sales and marketing services, from the level of simply dispatching sales personnel, to products under development as well as finished products that have been released. However, in the case of domestic CSOs, sales activities using rebates are mostly performed rather than professionals with expertise. The problems of domestic CSO companies are the lack of a marketing system, their product information is insufficient at the level of general catalogs provided by pharmaceutical companies, the inability to provide services such as academic education or promotion of various pharmaceutical information, and long experience with pharmaceutical companies and customers. It can be found in the level of relationship and emotional sales method, and the level of being evaluated based on prescription performance by pharmaceutical companies and paid for it.

Accordingly, the present invention attempts to establish a platform using smart technologies such as network, AI, and block chain, and to form a distribution structure between pharmaceutical companies and medical institutions by using the platform.

For example, FIG. 2 is a graph showing the online marketing ratio of the top ten pharmaceutical companies in Korea. In the case of Korea, it is expected that the conversion to digital channels will accelerate, starting with the Improper Solicitation Prevention Act and the mandated report on economic profit expenditure. Therefore, we would like to propose an O2O-based drug distribution platform that can solve the needs of a transparent pharmaceutical distribution structure, digital channels in pharmaceutical sales and marketing, and marketing required in small hospitals.

The concept of the drug distribution platform proposed by the present invention is to establish a database with drug use statistics data derived by analyzing the purchase pattern according to the drug usage of the medical institution in which the information of the contracted medical institution is registered, and from the use statistics data. Inventory management and ordering are automatically performed based on the derived values, and simple payment and reservation services are provided based on the O2O (Online to Offline) system using a short-distance location-based communication device.

3 is a conceptual diagram illustrating a basic configuration of a distribution platform emphasized by the present invention.

As shown in Fig. 3, as an essential component of the platform, an artificial intelligence purchase management system, a hospital homepage and application production system, a hospital online marketing service, a pharmaceutical distribution and management system, a distribution service of a personal information protection solution, and a hospital clinic. And a database building system for patients.

The artificial intelligence purchase management system above enables an improved distribution network to be formed by easily establishing a distribution system between pharmaceutical companies, CSOs, and hospitals through computerization of the inventory and order management system and establishment of a drug database.

In particular, the above artificial intelligence purchase management system secures tracking data for online purchasers to fulfill the above purpose, and provides statistical data for prescription drug use in the form desired by the user.

The above hospital management system not only registers the homepage or mobile application of a medical institution on the platform, but also provides a service that allows you to immediately create a homepage and mobile application using the platform's production function. In addition, it provides a service that allows you to conveniently settle various financial transactions such as drug transaction or patient medical expense payment using a short-range communication device, and furthermore, by providing a reservation service through the platform, the inconvenience of patients can be solved. To provide.

The above hospital online marketing service provides marketing through SNS such as Instagram, blog, or Facebook, and provides active marketing services including mobile advertisements such as banner, interstitial, video, and native.

The above drug distribution and management system provides real-time information on new drugs as well as specialized drugs handled by pharmaceutical companies, and provides inventory management and distribution information of medical institutions.

The above personal information solution system secures basic patient information or medical record information.

The above hospital and patient database construction system collects information of medical institutions and medical staff, collects inflow of patients, prescription records, data from insurance companies, and medical data such as insurance treatment subjects, and analyzes patterns of basic patient information and medical records. As a result, it is planned to make the treatment work of hospitals and clinics easier.

4 is a flowchart of a drug distribution platform based on O2O service configured according to a preferred embodiment of the present invention.

As shown in Figure 4, the drug distribution platform of the present invention includes a company management unit 100 for managing information of a medical institution; and a data management unit 200 for collecting and managing various data; and, inventory and ordering through the collected data. Distribution management unit 300 for managing; And, a service management unit 400 for providing convenient services for the purpose of maintaining the transaction; consists of.

The above company management unit 100 has a function of collecting and storing information and contract conditions of a medical institution for which a contract has been signed.

The above company management unit 100 includes a matching generation unit 110 that induces online exchanges between pharmaceutical companies and medical institutions through a website or mobile application, and collects and manages the information of the relevant medical institution by computerizing contract conditions and information of the medical institution. It consists of an information collection unit 120, a contract condition and a company classification unit 130 that sets a category through the definition of functional and non-functional requirements proposed by a contract condition and a medical institution, and separates and manages each medical institution.

The above data management unit 200 derives drug use statistics data and major factors for each medical institution, and builds the derived values into a database.

The above data management unit 200 is a purchase pattern analysis unit 210 in which an algorithm is developed by analyzing drug consumption and purchase patterns occurring within a preset period in consideration of environmental and economic factors; and, a database with the developed algorithm. It consists of; DB generation unit 220 to build. Here, the environmental factors include weather and temperature due to the season, or the influence of the surrounding area. And the economic factor refers to the influence of exchange rates or comprehensive stock indices. As described above, since the frequency of use of pharmaceuticals varies according to environmental and economic factors, it is a natural procedure for the purchase pattern analysis unit 210 to analyze the consumption and purchase panel in consideration of environmental and economic factors.

According to the algorithm of the data management unit above, the purchase pattern analysis unit 210 is connected to a medical institution by a network and directly accesses domestic and overseas to input inventory information, or a form produced on the platform is provided in the form of an electronic recording medium to input inventory information. You will receive. In addition, it is connected to medical institutions through a network to calculate inventory information and purchase patterns, and simulates the order situation based on the calculated data values and performs virtual ordering to grasp accurate order information. Here, it is desirable to derive more accurate order information by simulating the virtual order at least once in consideration of the pharmaceutical company's drug production capacity, delivery date setting, and distribution of delivery quantities.

The distribution management unit 300 automatically generates inventory management and order orders through the derived data.

First, the distribution management unit 300 organizes a production plan by a pharmaceutical company based on a production request in which information on a drug item and drug delivery date desired by a medical institution are entered. In the above production plan, the conditions include production items, specifications, production volumes, expanded production volumes, units, and processes, all of which consist of computerized data so that producers can produce drugs by referring to them through the platform. When the production plan is organized as above, MRP is developed based on the production plan organization information to determine the delivery date and production volume for the production plan, and production manpower, production materials, and production lines are allocated based on the determined value. Medicines produced through this process are accurately delivered in proportion to the inventory requested by the medical institution in accordance with the delivery date.

The service management unit 400 provides a marketing service for promotion of a medical institution and a smart service using a short-distance location-based communication device.

The above service management unit 400 produces a DB construction unit 410 for medical institutions that analyzes and manages patterns of medical institution and medical staff information, medical-related insurance information, patient personal information and medical records, and promotional materials for medical institutions, It consists of a marketing production unit 420 that initiates a promotional material through a social network service, and an additional function management unit 430 that provides a simple payment and smart reservation service through a medical institution and a short-distance location-based communication device.

As mentioned above, the DB construction unit 410 for medical institutions collects all information of medical institutions, patient's personal information, and patient's medical records and stores them in a database, and based on the stored data, the medical institution, patient name, disease name, and treatment It is categorized into various categories such as process and progress, and is provided in a categorical format.

The DB construction unit 410 for medical institutions above collects medical data such as the amount of inflow of patients, prescription records and insurance company data, and insurance treatment subjects based on the patient's treatment information, and provides information that can be referenced for drug inventory management of the medical institution. .

The above marketing production unit 420 provides a space in which a company's promotional material can be produced using a website or mobile application production tool separately provided on the platform. The above marketing production unit 420 includes a method of linking by registering a link of a homepage or application that has already been produced, a method of directly producing by a medical institution manager using a production tool provided by the platform, and a method by which the platform management staff is required to It is possible to select any one of the methods of receiving predetermined data from and registering it on the platform by proxy.

The above additional function management unit 430 installs a short-distance location-based communication device in a medical institution, and connects the location-based communication device to the platform and a separate public institution, so that a customer who visits the medical institution can easily pay for medical treatment. It provides a payment service or a smart convenience function that provides various information of the medical institution to the smartphones of patients who visit the medical institution.

The above smart convenience function is connected to the DB building unit for medical institutions to perform the information role of the medical institution, and provides a service so that the information of the medical staff, the hospitalization location of the patient, and the treatment information of the patient can be easily identified.

According to the present invention having the above configuration, offline face-to-face business has various inconveniences such as time constraints to specify a meeting date, insufficient product information, and insufficient information to receive unnecessary product information. Online marketing sales can provide smart advantages that cannot be solved in offline marketing sales, such as easy access using a smartphone and a vast information function that allows you to select only necessary information and receive perfect information. In addition, at the time when pharmaceuticals and medical supplies are continuously being developed, new drug and new product development information is continuously shared through an O2O-based platform so that information on products can be quickly recognized, so medical institutions use a variety of product lines. This is possible and can make a great contribution to the development of the medical industry. In addition, as a distribution management system that analyzes distribution data and consumption pattern data is established, inventory management and ordering between medical institutions and pharmaceutical companies are automatically executed, reducing the number of manpower that previously manages inventory and Mistakes in rethinking or ordering can be actively prevented.

The present invention described above has been described with reference to an embodiment shown in the drawings, but this is only exemplary, and various modifications and other equivalent embodiments are possible from those of ordinary skill in the art. Should be clarified. Accordingly, the true technical protection scope of the present invention should be interpreted by the appended claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

100. Company Management Department
200. Data Management Department
300. Distribution Management Department
400. Service Management Department

Claims (3)

The information of the medical institution with which the contract is signed is registered, and a database is built with drug use statistics derived by analyzing the purchase pattern according to the use of drugs by the medical institution, and inventory management and ordering are automatically performed based on the values derived from the use statistics data. And provides simple payment and reservation service based on O2O (Online to Offline) system using a short-range location-based communication device,
A company management unit 100 that collects and stores information and contract conditions of a medical institution for which a contract is signed;
A data management unit 200 that derives drug use statistics data and major factors for each medical institution, and builds the derived values into a database;
Distribution management unit 300 for automatically generating inventory management and order form through the derived data;
A service management unit 400 that provides a marketing service for promotion of a medical institution and a smart service using a short-distance location-based communication device;
Drug distribution platform based on O2O service, characterized in that consisting of.
The method of claim 1,
The above company management unit 100,
A matching generator 110 for inducing online exchange between pharmaceutical companies and medical institutions through a website or mobile application;
An information collection unit 120 that computerizes and manages the contract terms and information of the medical institution established through exchange;
A company classification unit 130 that sets a category through contract conditions and a medical institution's proposed definition of functional and non-functional requirements, and separates and manages each medical institution;
Drug distribution platform based on O2O service, characterized in that consisting of.
The method of claim 1,
The above data management unit 200,
A purchase pattern analysis unit 210, in which an algorithm is developed by analyzing pharmaceutical consumption and purchase patterns generated within a preset period in consideration of environmental and economic factors;
DB generation unit 220 for building a database with the developed algorithm;
Drug distribution platform based on O2O service, characterized in that consisting of.

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