TWM560629U - Integrated settlement media system - Google Patents

Abstract

The present invention provides an integrated checkout media system, comprising: a customer identification module; an e-commerce platform; a terminal for inputting and/or outputting information of the e-commerce platform; and a server for obtaining a customer attribute And providing a specified sales message of the e-commerce platform according to the customer attribute data; and a checkout module, which can integrate the entity sales and the transaction of the e-commerce platform to perform checkout; wherein the terminal machine, the checkout module The group and the customer identification module are disposed in a physical sales channel, and the customer identification module, the e-commerce platform, the terminal, and the checkout module are connected to the server via a communication network. This creation combines a special media system with a virtual and integrated checkout system that not only attracts consumers' attention but also provides a more convenient way to checkout transactions.

Description

Integrated checkout media system

This creation is about a virtual and integrated checkout system that integrates e-commerce and physical sales channels, especially for an integrated checkout media system that combines e-commerce marketing media with a virtual and integrated checkout system.

With the rapid development of technology and the Internet, the e-commerce (e-commerce) model that uses electronic technology to trade has become more accustomed and dependent, and gradually forms a virtual sales channel, and e-commerce does not require a large inventory and stores. Management costs such as renting, product sales prices are usually more favorable, in addition, the characteristics of the Internet without borders also provide consumers with convenient shopping channels that are not restricted by time, place and object. However, e-commerce offers thousands of items of goods, and how these digital products attract consumers' attention will be the key to success in promoting consumption.

In contrast, under the trend that e-commerce is generally considered to be the trend of the future, the physical sales channel faces the pressure of people and the rent pressure. However, the actual contact and marketing interaction of the goods provided by the physical sales channel is difficult to replace with the virtual sales channel. However, the aforementioned advantages are also limited by factors such as space size and personnel, logistics costs, etc., and the number of products that can be provided in the storefront or display space and the speed of product update are limited.

Therefore, in order to promote customers' desire for consumption and combine the advantages of e-commerce and physical sales, the more common virtual and real consumption mode is the physical channel to the war network. That is to say, the business entity channel is matched with the B2C (Business to Consumer) e-commerce model. In addition, the merger between the entity channel enterprise and the e-commerce enterprise, the strategic alliance or the network exclusive agent sold by the signing entity is also common. Under the virtual and integrated sales model, the logistics support of the physical channel can make up for the shortage of e-commerce website operation, and the physical channel can also maximize the use of storefront advantages to expand financial resources. Such a win-win business model will become the mainstream consumption mode in the future.

For the virtual and real integrated sales model, attracting consumers' eyes and facilitating the transaction process in a short period of time is the main key to promoting consumption. Therefore, there is a need in the market for a promotional content that provides consumers with resonance, to attract consumers to participate in the market and interact with them, and to quickly create checkout transactions.

In order to solve the above problems, the main purpose of the present invention is to provide an integrated checkout media system, including: a customer identification module, including a customer information capture module for capturing customer characteristics, and a method for detecting a specific area. The customer activates the customer information capture module to detect the information capture device and a data processing module; an e-commerce platform; a terminal device connected to the e-commerce platform via a communication network for inputting and And outputting the e-commerce platform information; a server, wherein the server obtains a customer attribute data according to the information obtained from the customer identification module, and provides the designated sales of the e-commerce platform according to the customer attribute data. a message, outputting the designated sales message to the terminal; and a checkout module, the checkout module can integrate the entity sales and the transaction of the e-commerce platform to perform checkout, and return the transaction result to the server; The terminal, the checkout module and the customer identification module are disposed in a physical sales channel, and the customer identification module, the e-commerce The platform, the terminal, and the checkout module are connected to the server via a communication network.

In a preferred embodiment, the customer feature is selected from the group consisting of face, body shape, voice, and behavior.

In a preferred embodiment, the customer identification module is a face recognition module.

In a preferred embodiment, the terminal is available for the customer to perform an instant two-way interaction of the e-commerce platform.

In a preferred embodiment, the server may further analyze the specified sales message and the result of the two-way interaction, and link and store the foregoing result to the customer attribute data.

In a preferred embodiment, the server preferentially provides the sales information of the e-commerce platform according to the pre-stored customer attribute data and outputs the same to the terminal.

In a preferred embodiment, the designated sales message includes a checkout code, barcode or voucher identifiable by the checkout module.

In a preferred embodiment, the foregoing integrated checkout media system further includes an purchase promotion module, and the purchase promotion module can be activated when the checkout transaction of the checkout module is detected, and the purchase is provided. The promotional message is on the terminal or the checkout module.

In a preferred embodiment, the foregoing integrated checkout media system further includes a logistics distribution system, which can be started when the checkout module performs checkout of the e-commerce platform, and the logistics distribution system is executed at the terminal machine. Data input and output.

In a preferred embodiment, the terminal has a storage unit that displays pre-stored sales information when the terminal is not connected to the communication network.

The integrated checkout media system of this creation can detect and analyze customers close to the physical sales channel checkout counter, and display product advertisements matching the customer's attributes on the counter, thereby providing customers with promotional information that may be of interest to customers. Reading rate and interactive willingness, customers can The two-way transaction with the e-commerce platform and checkout directly at the physical sales channel counter, the above customer attribute data and checkout transaction information can also be analyzed by big data to optimize the path or product content. This creation has both a media system that improves the viewing rate of advertisements and a virtual and integrated checkout transaction system that not only successfully attracts consumers' attention, but also provides consumers with a convenient way to checkout transactions, so that digital marketing can be integrated into the daily life of consumers.

1‧‧‧ Integrated Checkout Media System

10‧‧‧Customer Identification Module

11‧‧‧Detection device

12‧‧‧Customer Information Capture Module

13‧‧‧Data Processing Module

20‧‧‧E-commerce platform

30‧‧‧ Terminal

40‧‧‧Server

50‧‧‧Checkout Module

51‧‧‧Checkout barcode

INT‧‧‧Internet

FIG. 1 is a schematic diagram showing the composition of a preferred embodiment of the present invention.

Figure 2 is a schematic diagram of the display screen of the author terminal.

Figure 3-1 and Figure 3-2 show the flow chart of a preferred embodiment of the present invention.

The detailed description and technical content of this creation are described below with reference to the drawings. Furthermore, the drawings in this creation are for convenience of description, and the proportions thereof are not necessarily drawn to the actual scale, and the drawings and their proportions are not intended to limit the scope of the present invention, and are described herein first.

The word "comprising" or "comprises" or "an" or "an" "One" means that the grammatical object of the object is one or more (ie, at least one).

The physical sales channels described in this article, for example, supermarkets, convenience stores, department stores, bookstores, drugstores, catering, etc., can achieve the sales channels of customers' checkouts, and the scope of the sales channels of the creative entities is not allowed. limited.

"E-commerce" as used herein refers to the use of a communication network. The medium is to trade goods or services. The e-commerce of this creation is not limited to business to business (B2B), business to consumer (B2C), consumer to consumer (Consumer to Consumer, C2C) and online to offline (O2O) and other forms.

The term "terminal" as used herein is a device having an input or output data function, such as a tablet computer or a screen with an input function, a projection device, or the like, which is not limited in this creation. The terminal output media described herein may be included in one or both of audio or video, and the present invention is not limited.

The "communication network" described in this article includes wired or wireless forms. Specifically, the network is, for example, a wide area network (WAN), a metropolitan area network (MAN), or a local area network (LAN). This creation is not limited; For example: GSM, GPRS, 3G, 4G and other mobile communication networks or Bluetooth communication, infrared communication (IR), near field communication (NFC), ultra-wideband (UWB), wireless local area network (WLAN), wireless Gigabit alliance ( WiGig), ZigBee, Wireless USB or Wireless Fidelity (Wi-Fi), or a combination of the two, however, this creation is not limited to this. The creation of the network type, communication method, communication protocol, and encryption method is not limited.

In the following, the present invention will be further described in the detailed description and the embodiments. However, it should be understood that these embodiments are only used to facilitate the understanding of the present invention and are not intended to limit the scope of the present invention.

As shown in FIG. 1 , the integrated checkout media system 1 of the present invention mainly includes a customer identification module 10, an e-commerce platform 20, a terminal 30, a server 40, and a checkout module 50. The terminal device 30, the checkout module 50 and the customer identification module 10 are preferably disposed in one The physical sales channel, and the e-commerce platform 20 is a cloud virtual sales platform.

The customer identification module 10 includes a customer information capture module 12 for capturing customer characteristics, and a detecting device for detecting a specific area by a customer to activate the customer information capturing module 12 for information capture. 11 and a data processing module 13, and further comprising a storage device (not shown). The specific area may be a predetermined range, such as, but not limited to, a peripheral range of the checkout counter, and the specific area may be defined by the user/region, and the creation is not limited to the specific area. The customer feature captured by the customer information capture module 12 may be a biometric or behavioral feature of the customer, such as, but not limited to, a face, a figure, a voice, and/or a behavior, so the customer information capture module 12 Set the desired image/audio capture device depending on the target. In a preferred embodiment, the customer identification module 10 is a face recognition module.

In an embodiment, after detecting the customer in a specific area, the detecting device 11 activates the customer information capturing module 12, and the customer information capturing module 12 captures one or more customers located in a specific area. The feature is transmitted to the data processing module 13, and the data processing module 13 performs identification analysis on the obtained customer feature and the pre-stored database to generate a customer attribute data. In another preferred embodiment, after detecting the customer in a specific area, the detecting device 11 activates the customer information capturing module 12, and the customer information capturing module 12 captures one or more specific ones. The customer feature of the area is transmitted to the data processing module 13, and the data processing module 13 performs preliminary identification on the obtained customer feature and the pre-stored database, and transmits the preliminary identification result to the servo. The server 40 performs further analysis to generate a customer attribute data.

The terminal device 30 can directly or indirectly communicate with the e-commerce platform 20 via a communication network. The connection is used to input and/or output the information of the e-commerce platform 20, and the terminal 30 preferably has a storage unit. In an implementation manner, the terminal device 30 can pre-store the information of the e-commerce platform 20, and can display pre-stored information when the terminal device 30 is not connected to the communication network. In another embodiment, the terminal 30 is available to the customer for the instant two-way interaction of the e-commerce platform 20 via the communication network. The advantage of the terminal 30 being connected to the communication network is that it can perform remote control, specifically, for example, audio content, volume, picture content, scheduling combination, message insertion, limited product marquee, software startup and update, etc. The creation does not limit the operation of the terminal 30 for cloud control. In addition, the present creation does not exclude the extension of the terminal 30.

The server 40 can be a remote server. The server 40 can simultaneously connect one or more of the customer identification modules 10, one or a plurality of the e-commerce platforms 20, or one via a communication network such as the Internet INT. A plurality of the terminal machines 30 and one or more of the checkout modules 50. The server 40 can provide the designated sales message of the e-commerce platform 20 according to the obtained or generated customer attribute data, and output the designated sales message to the terminal device 30.

The checkout module 50 of the present invention may include an automatic reading device, a communication unit and/or a computer unit, or may be connected to a mobile payment system by means of communication. The checkout module 50 of the present invention is, for example but not limited to: A POS system (Point of Sales) or a point-of-sale management module/system. The checkout module 50 can integrate the entity sales and the transaction of the e-commerce platform 20 to perform checkout, and return the transaction result to the server 40. In an embodiment, the designated sales message of the e-commerce platform 20 includes one or more checkout codes, one-dimensional, two-dimensional or three-dimensional barcodes or certificates identifiable by the checkout module 50 (eg, FIG. 2). As shown, the checkout module 50 can integrate physical sales and checkout codes, one-, two-, or three-dimensional bar codes or vouchers of the e-commerce platform 20.

The integrated checkout media system 1 of the present invention may further include an add-on promotion module (not shown), and the purchase promotion module may be set in the terminal 30 or the program module of the server 40, specifically The purchase promotion module can be activated when the checkout transaction of the checkout module 50 is detected, the purchase promotion information is provided at the terminal 30, or the purchase promotion is provided at the checkout module 50. price.

In addition, the integrated checkout media system 1 of the present invention may further include a logistics distribution system (not shown), and the logistics distribution system may be installed in the terminal device 30 or the program module of the server 40, and The e-commerce platform 20 is connected, and can be started when the checkout module 50 performs the checkout of the e-commerce platform 20 or when the checkout module 50 performs the large-scale commodity checkout of the physical sales path, and is at the terminal 30 Perform data input and output of the logistics distribution system.

The server 40 can further analyze and store information such as an interaction operation between the customer and the designated sales message, a checkout transaction result, and/or an operation of the logistics distribution system, and link the foregoing information to the customer attribute data for storage as the customer. Preferences. When the customer attribute data obtained by the server 40 from the identification and analysis of the information obtained by the customer identification module 10 can be linked to a favorite setting, the sales of the e-commerce platform 20 can be preferentially provided according to the preference setting of the customer attribute data. The message is output to the terminal 30, or the customer information is automatically filled in when the logistics distribution system is activated.

First embodiment

Please refer to "Figure 1" to "Figure 3-1" and "Figure 3-2" together, which show the complete composition diagram of the integrated checkout media system 1 of the creation, and the terminal 30 display screen schematic and process diagram.

When the customer sells the goods in the entity sales channel such as Chaoshang, the trigger is set at the knot. The detecting device 11 on the peripheral side of the account counter activates the customer information capturing module 12, and the customer information capturing module 12 captures customer features such as the customer's face and body shape on the side of the checkout counter. The image is transmitted to the data processing module 13 , and the data processing module 13 identifies and analyzes the obtained customer features and the pre-stored database to generate customer characteristic data such as gender and age. And transmitting the foregoing customer characteristic data to a remote server 40 via a communication network, and the server 40 can further analyze information captured by the customer identification module, such as region, time, season, etc., and combine the customer characteristic data to form A customer attribute data is searched by the server 40 on an e-commerce platform 20 according to the customer attribute data, and the product advertisement corresponding to the attribute data is retrieved and displayed as a lithographic computer provided at the checkout counter as the terminal machine 30.

The customer can operate the terminal device 30, and select an favorite product from an e-commerce platform 20 connected to the terminal device 30. The product displayed by the terminal device 30 has a product checkout barcode 51 (as shown in FIG. 2). The checkout module 50 can also simultaneously check the checkout barcode of the physical commodity and the checkout barcode 51 of the e-commerce product for checkout. In addition, when the checkout module 50 performs the checkout transaction, the startup purchase promotion module may be additionally added, and the terminal machine 30 displays the promotional information for the purchase of the product.

After the transaction is completed, the checkout module 50 located at the super-commercial terminal transmits the transaction data to the server 40, and the server 40 stores the transaction information in the attribute data of the customer, and if the customer identification module 10 detects the feature subsequently When the same or similar customers are present, the server 40 may preferentially retrieve a product advertisement that is more in line with the customer's preference for its customer attribute data. On the other hand, the physical sales channel or e-commerce platform 20 can also utilize this information for big data analysis to optimize access or commodity content.

Second embodiment

Referring to "FIG. 1" to "FIG. 3-1" and "FIG. 3-2", the difference between the second embodiment and the first embodiment is that the physical sales channel end is not connected to the communication network. Therefore, the terminal 30 provided at the checkout counter displays the pre-stored e-commerce platform 20 advertisement, for example, a pre-order event promotion advertisement in conjunction with the season, and the customer can check the bill by the product checkout barcode 51 pre-stored in the terminal 30. Module 50 conducts the transaction. When the communication network is connected, the aforementioned transaction information is transmitted to the server 40 and the e-commerce platform 20.

The advantage of this creative integrated checkout media system is that the installation is simple, the activities and the catalogue can be electronically reduced to reduce the waste of resources, and the content of the display media (terminal) can be updated by the cloud to achieve the effect of rapid deployment. This creation is also suitable for joint marketing between physical sales channels, e-commerce and new media platforms, which can effectively enhance the digital image of the company.

In summary, the integrated checkout media system of this creation can detect and analyze customers such as checkout counters close to the physical sales channel, and use eyeball marketing methods to display product advertisements that match customer attributes on the counter, by providing customers with possible Interested in promotional information to enhance customer viewing rate and market interaction willingness, customers can also interact with e-commerce platform in two-way, and directly conduct transaction checkout at the entity sales channel counter, customer attribute data and checkout transaction information. Big data analysis is available to optimize access or commodity content. This creation has both a media system that improves the viewing rate of advertisements and a virtual and integrated checkout transaction system that not only successfully attracts consumers' attention, but also provides consumers with a convenient way to checkout transactions, so that digital marketing can be integrated into the daily life of consumers.

The above has been described in detail in the above, except that the above description is only a preferred embodiment of the present invention, and it is not possible to limit the scope of the creation of the creation, that is, the equality of the patent application scope of the creation. Changes and modifications are still covered by the patents of this creation.

Claims (10)

An integrated checkout media system includes: a customer identification module including a customer information capture module for capturing customer characteristics, and a customer for detecting a specific area to activate the customer information capture device for information The detection device and a data processing module, the customer identification module can perform customer attribute identification and/or analysis; an e-commerce platform; a terminal device connected to the e-commerce platform via a communication network, Inputting and/or outputting the e-commerce platform information; a server, wherein the server obtains a customer attribute data according to the information obtained from the customer identification module, and provides the e-commerce platform according to the customer attribute data Specifying a sales message, outputting the designated sales message to the terminal; and a checkout module, the checkout module can integrate the entity sales and the transaction of the e-commerce platform to perform checkout, and return the transaction result to the server The terminal, the checkout module and the customer identification module are disposed in a physical sales path, and the customer identification module, the electronic Service platform, the terminals and the billing module via a communication network connected to the server. The integrated checkout media system of claim 1, wherein the customer feature is selected from the group consisting of a face, a figure, a voice, and a behavior. The integrated checkout media system of claim 1, wherein the customer identification module is a face recognition module. For example, the integrated checkout media system described in claim 3, wherein the terminal is available for customers to perform instant two-way interaction of the e-commerce platform. For example, the integrated checkout media system described in claim 4, wherein the server can be further Step analysis of the specified sales message and the result of the aforementioned two-way interaction, and link and store the foregoing result to the customer attribute data. The integrated checkout media system of claim 5, wherein the server preferentially provides the sales information of the e-commerce platform according to the pre-stored customer attribute data and outputs the same to the terminal. The integrated checkout media system of claim 3, wherein the designated sales message comprises a checkout code, a bar code or a voucher identifiable by the checkout module. The integrated checkout media system as described in claim 1 or 7, further comprising an purchase promotion module, wherein the purchase promotion module can detect the checkout transaction of the checkout module When the time starts, an additional purchase promotion message is provided to the terminal or the checkout module. The integrated checkout media system of claim 1, further comprising a logistics distribution system, which can be started when the checkout module performs checkout of the e-commerce platform, and the logistics is performed at the terminal Data input and output of the distribution system. The integrated checkout media system of claim 1, wherein the terminal has a storage unit that displays pre-stored sales information when the terminal is not connected to the communication network.