TWM542902U - Digital content experience service system - Google Patents

Digital content experience service system Download PDF

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Publication number
TWM542902U
TWM542902U TW105203414U TW105203414U TWM542902U TW M542902 U TWM542902 U TW M542902U TW 105203414 U TW105203414 U TW 105203414U TW 105203414 U TW105203414 U TW 105203414U TW M542902 U TWM542902 U TW M542902U
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Taiwan
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digital content
user
experience
mobile device
location
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TW105203414U
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Chinese (zh)
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蔡競賢
黃柏涵
蕭裕元
邵任民
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湛天創新科技股份有限公司
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Priority to TW105203414U priority Critical patent/TWM542902U/en
Publication of TWM542902U publication Critical patent/TWM542902U/en

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  • Information Transfer Between Computers (AREA)

Abstract

The disclosure is related to a location-based digital content experience service system. The system essentially includes a service platform and a user-end mobile device. The system provides the user to experience a program in accordance with a specific location and a time. In operation, the system obtains the location of the mobile device operated by the user, or including a time factor. Then the system can provide one or more corresponding experience programs of digital content for the user. The experience content is such as a section of digital music, a part of electronic book, and a preferential program for purchasing the digital content. The system can receive the records of user's behavior from the user device. By which the system can provide personalized and further experience information for the user.

Description

數位內容體驗服務系統 Digital content experience service system

本創作關於一種體驗服務的技術,特別是以一電腦系統提供適地性或適時性數位內容體驗給操作行動裝置終端使用者的服務系統。 This creation relates to a technology for experiencing services, in particular a service system that provides a local or timely digital content experience to a mobile device terminal user.

當消費者習慣以電子裝置聆聽數位音樂與觀看電子文件等數位內容時,將可能逐漸取代傳統音樂光碟與紙本書,在數位內容的使用上,需要由數位內容服務業者提供內容給消費者,為了行銷這些數位內容,數位內容服務業者可以透過網站平台、部落格及社群網站等媒介進行宣傳,讓消費者購買有興趣的內容。 When consumers are accustomed to listening to digital music and electronic content such as electronic files on electronic devices, they will gradually replace traditional music CDs and paper books. In the use of digital content, digital content service providers need to provide content to consumers. By marketing these digital content, digital content service providers can advertise through websites, blogs, and social networking sites to allow consumers to purchase content of interest.

在購買之前,消費者可以透過數位內容服務業者提供網路上的電子型錄(Email Direct Marketing,EDM)得知數位內容,或者數位內容服務業者可以舉辦實體活動、廣告等,其中可以提供消費者對部分內容進行體驗,例如免費提供部分電子書的內容、音樂片段等。 Before the purchase, consumers can provide digital content through digital content service providers (Email Direct Marketing (EDM)), or digital content service providers can organize physical activities, advertisements, etc., which can provide consumers with Some content is experienced, such as free content of some e-books, music clips, and so on.

當有作家推出電子書,作家或出版社要舉辦新書發表會或論壇,可能不同傳統實體書的簽書會,數位內容面臨需要提供試閱內容給讀者的管道,通常是被動地提供部分內容在特定電子書(或音樂)平台供消費者下載試閱或試聽。 When a writer launches an e-book, a writer or publisher wants to hold a new book presentation or forum, which may be different from the traditional physical book signing ceremony. The digital content faces the need to provide a preview of the content to the reader, usually passively providing part of the content. A specific e-book (or music) platform for consumers to download for trial or audition.

另外,數位內容服務業者除了利用電子書平台外,若想在特 定場合提供數位內容體驗服務,會面臨與異業廠商合作的問題(廣告置入),習知技術並沒有有效解決數位內容服務業者或是個人作家想要提供消費者進行體驗等行銷的方式。 In addition, in addition to using the e-book platform, digital content service providers want to The digital content experience service provided by the occasion will face the problem of cooperation with different vendors (advertising placement). The prior art does not effectively solve the problem that digital content service providers or individual writers want to provide consumers with experience and other marketing.

本揭露書所載創作係關於一種適地性或適時性數位內容體驗服務系統,提供使用者操作行動通訊裝置中執行的軟體程式進行體驗服務的搜尋與使用,特別是所提出的數位內容體驗服務系統能夠根據行動通訊裝置提供的位置資料提供適地性的數位內容體驗服務,除了可以提供進入特定場所內的體驗服務外,更能依照使用者權限與歷史提供個人化的體驗服務活動方案,藉此能提高行動用戶端使用適時地服務的意願,提升行動用戶端使用數位內容的意願。 The disclosure contained in this disclosure relates to a content-based or timely digital content experience service system that provides a user to operate a software program executed in a mobile communication device for the search and use of an experience service, in particular, the proposed digital content experience service system. The ability to provide a personalized digital content experience service based on location data provided by the mobile communication device, in addition to providing access to experience services in a specific venue, and providing personalized experience service activities in accordance with user rights and history. Increase the willingness of mobile clients to use timely service and increase the willingness of mobile users to use digital content.

根據實施例之一,數位內容體驗服務系統係為以網路上的一伺服主機實現的服務平台,用以提供持有行動裝置的使用者取得至少一數位內容體驗方案,數位內容體驗方案例如一段數位音樂、一部分電子書內容,或購買數位內容優惠方案,由使用者操作行動裝置進行體驗。 According to one embodiment, the digital content experience service system is a service platform implemented by a server on a network to provide a user holding a mobile device to obtain at least one digital content experience solution, such as a digital content. Music, part of the e-book content, or purchase of digital content offers, the user operates the mobile device to experience.

系統具有一使用者管理模組,具有伺服主機內的處理器與相關週邊實現之一使用者資料庫,用以儲存使用者認證資訊,以認證持有行動裝置的使用者身份,其中至少包括使用者的權限、歷史資料以及/或使用數位內容的行為模式。 The system has a user management module, and has a processor database and a related peripheral implementation user database in the server for storing user authentication information to authenticate the user identity of the mobile device, including at least using Permissions, historical data, and/or behavioral patterns using digital content.

系統具有一數位內容供應管理模組,具有伺服主機內的處理器與相關週邊實現之一數位內容資料庫,數位內容供應管理模組用以管理各數位內容供應者,以及將各數位內容供應者所提供之數位內容儲存於數位內容資料庫。 The system has a digital content supply management module, and has a digital content database implemented by a processor and related peripherals in the server host. The digital content supply management module is used to manage each digital content provider, and each digital content provider is provided. The digital content provided is stored in a digital content repository.

系統具有一位置資料處理模組,以伺服主機的處理器執行而能持續接收由行動裝置之一定位電路產生的位置資訊,以解析得 到行動裝置所處的一範圍。使得系統中的查詢模組可以依據使用者權限與行動裝置的位置資訊查詢數位內容資料庫中符合的至少一數位內容體驗方案。 The system has a position data processing module, which is executed by the processor of the servo host and can continuously receive the position information generated by the positioning circuit of one of the mobile devices to analyze To a range where the mobile device is located. The query module in the system can query the at least one digital content experience scheme in the digital content database according to the user authority and the location information of the mobile device.

系統具有一數位內容體驗播送模組,以伺服主機的處理器執行此功能,經系統確認使用者端的行動裝置的位置後,能夠播送至少一數位內容體驗方案至行動裝置。 The system has a digital content experience broadcast module, and the processor of the server performs this function. After the system confirms the location of the mobile device of the user end, the system can broadcast at least one digital content experience solution to the mobile device.

在一實施例中,系統可具有一時間資料處理模組,以取得行動裝置的時間資訊,如此,查詢模組即可依據使用者權限、行動裝置的位置資訊,以及行動裝置的時間資訊而查詢數位內容資料庫中符合的至少一數位內容體驗方案。 In an embodiment, the system may have a time data processing module to obtain time information of the mobile device. Thus, the query module may query according to user rights, location information of the mobile device, and time information of the mobile device. At least one digital content experience solution in the digital content database.

所述的數位內容體驗服務系統更包括一訊息模組,如一推播系統,藉以傳遞體驗活動地點、說明,以及/或導航資訊至行動裝置上。 The digital content experience service system further includes a message module, such as a push broadcast system, for transmitting the experience event location, description, and/or navigation information to the mobile device.

之後,當使用者完成體驗後,透過行動裝置上傳相關記錄,系統中更具備一內容分析模組,用以分析使用者使用數位內容體驗方案的歷史記錄。 After that, after the user completes the experience, the related records are uploaded through the mobile device, and the system further has a content analysis module for analyzing the history of the user using the digital content experience solution.

為了能更進一步瞭解本創作為達成既定目的所採取之技術、方法及功效,請參閱以下有關本創作之詳細說明、圖式,相信本創作之目的、特徵與特點,當可由此得以深入且具體之瞭解,然而所附圖式僅提供參考與說明用,並非用來對本創作加以限制者。 In order to further understand the techniques, methods and effects of this creation in order to achieve the intended purpose, please refer to the following detailed descriptions and diagrams of this creation. I believe that the purpose, characteristics and characteristics of this creation can be deepened and specific. It is understood that the drawings are only for the purpose of illustration and description and are not intended to limit the invention.

10‧‧‧網路 10‧‧‧Network

101‧‧‧數位內容體驗服務系統 101‧‧‧Digital Content Experience Service System

103‧‧‧數位內容資料庫 103‧‧‧Digital Content Database

105‧‧‧數位內容供應者 105‧‧‧Digital content providers

107‧‧‧服務場所 107‧‧‧Services

109‧‧‧使用者裝置 109‧‧‧User device

21‧‧‧使用者裝置 21‧‧‧User device

22‧‧‧數位內容體驗服務系統 22‧‧‧Digital Content Experience Service System

201‧‧‧服務請求 201‧‧‧Service request

202‧‧‧接受請求 202‧‧‧Accept the request

203‧‧‧傳送識別及位置資料 203‧‧‧Transfer identification and location information

204‧‧‧提供體驗方案 204‧‧‧Providing an experience plan

205‧‧‧回傳使用記錄 205‧‧‧Return use record

206‧‧‧傳送進一步資訊 206‧‧‧Transfer further information

30‧‧‧數位處理模組 30‧‧‧Digital Processing Module

301‧‧‧位置解析 301‧‧‧Location Analysis

302‧‧‧內容分析 302‧‧‧Content Analysis

303‧‧‧權限管理 303‧‧‧Permission management

32‧‧‧使用者管理模組 32‧‧‧User Management Module

34‧‧‧數位內容資料庫 34‧‧‧Digital Content Database

36‧‧‧數位內容供應管理模組 36‧‧‧Digital Content Supply Management Module

307‧‧‧數位內容供應者 307‧‧‧Digital content providers

308‧‧‧使用者裝置 308‧‧‧User device

401‧‧‧使用者管理模組 401‧‧‧User Management Module

402‧‧‧使用者資料庫 402‧‧‧User database

403‧‧‧數位內容供應管理模組 403‧‧‧Digital Content Supply Management Module

404‧‧‧數位內容資料庫 404‧‧‧Digital Content Database

406‧‧‧位置資料處理模組 406‧‧‧Location Data Processing Module

407‧‧‧時間資料處理模組 407‧‧‧Time Data Processing Module

405‧‧‧查詢模組 405‧‧‧Query Module

411‧‧‧數位內容體驗播送模組 411‧‧‧Digital Content Experience Broadcasting Module

408‧‧‧訊息模組 408‧‧‧Message Module

409‧‧‧內容分析模組 409‧‧‧Content Analysis Module

410‧‧‧硬體分析模組 410‧‧‧ hardware analysis module

6‧‧‧使用者裝置 6‧‧‧User device

A,B,C‧‧‧體驗地點 A, B, C‧‧‧Experience location

601,602,603‧‧‧體驗說明 601,602,603‧‧‧Experience Description

902‧‧‧地點A體驗說明 902‧‧‧Location A Experience Description

901‧‧‧電子地圖 901‧‧‧Electronic map

903‧‧‧地點A細節 903‧‧‧Location A details

100‧‧‧出發位置 100‧‧‧Departure location

1001‧‧‧電子地圖 1001‧‧‧Electronic map

1003‧‧‧導航路線 1003‧‧‧Navigation route

步驟S501~S511‧‧‧數位內容體驗服務流程 Step S501~S511‧‧‧Digital Content Experience Service Process

步驟S701~S711‧‧‧數位內容體驗服務流程 Step S701~S711‧‧‧Digital Content Experience Service Process

步驟S801~S807‧‧‧數位內容體驗服務流程 Step S801~S807‧‧‧Digital Content Experience Service Process

圖1顯示本創作數位內容體驗服務系統的網路架構實施例示意圖;圖2顯示本創作數位內容體驗服務系統運作的流程實施例圖;圖3顯示本創作數位內容體驗服務系統的功能模組實施例圖;圖4顯示本創作數位內容體驗服務系統的功能模組另一實施 例圖;圖5顯示本創作數位內容體驗服務系統運作的流程實施例圖;圖6顯示使用體驗服務程式產生體驗訊息的實施例示意圖;圖7顯示本創作數位內容體驗服務系統運作的流程實施例圖;圖8顯示本創作數位內容體驗服務系統運作的流程再一實施例圖;圖9顯示使用體驗服務程式產生某地點體驗訊息的實施例示意圖;圖10顯示使用體驗服務程式產生導航訊息的實施例示意圖。 FIG. 1 is a schematic diagram showing an embodiment of a network architecture of the digital content experience service system; FIG. 2 is a flowchart showing an operation of the digital content experience service system; FIG. 3 is a functional module implementation of the digital content experience service system. Example diagram; Figure 4 shows another implementation of the functional module of the creative digital content experience service system. FIG. 5 is a schematic diagram showing an embodiment of the operation of the digital content experience service system of the present invention; FIG. 6 is a schematic diagram showing an embodiment of generating an experience message using the experience service program; FIG. 7 is a flow chart showing the operation of the digital content experience service system. FIG. 8 is a diagram showing another embodiment of the operation of the authored digital content experience service system; FIG. 9 is a schematic diagram showing an embodiment of generating a location experience message using the experience service program; FIG. 10 is a diagram showing the implementation of using the experience service program to generate a navigation message. Illustration of the example.

本揭露書所載創作係關於一種適地性或適時性數位內容體驗服務系統,系統如一伺服主機實現的服務平台,能夠隨時提供使用者對應的數位內容體驗方案。系統提供使用者在特定位置(如進入一店家、場所或範圍內)透過行動裝置取得數位內容體驗的資訊,或可依據時間提供與時間相關的體驗服務,相關體驗內容能夠提昇使用者使用完整數位內容的意願,並進一步進行其他商業行為。其中方式之一係由使用者操作行動裝置安裝一對應此服務的體驗服務程式,用以連線系統、提供位置資料與自系統取得體驗方案,亦可為聆聽數位音樂的播放器,或是電子書的閱讀器,並能記錄使用者使用數位內容的情況,提供給系統作為記錄。 The disclosure contained in this disclosure relates to a content-based or timely digital content experience service system. The system, such as a service platform implemented by a server, can provide a user-receiving digital content experience solution at any time. The system provides information about the user's digital content experience through a mobile device at a specific location (such as entering a store, location, or range), or provides time-related experience services based on time, and the related experience content can enhance the user's use of the full digital location. The willingness to content and further conduct other business activities. One of the ways is that the user operates the mobile device to install an experience service program corresponding to the service, which is used to connect the system, provide location data and obtain an experience program from the system, and can also be a player for listening to digital music, or an electronic device. A book reader that records the user's use of digital content and provides it to the system as a record.

體驗服務程式提供使用搜尋與使用體驗方案,除了可以提供進入特定場所或範圍內的體驗服務外,更能依照使用者權限與歷史提供個人化的體驗服務活動方案。 The experience service program provides a search and use experience solution. In addition to providing access to a specific location or range of experience services, the experience service program provides a personalized experience service activity plan based on user rights and history.

圖1顯示本創作數位內容體驗服務系統的網路架構實施例示意圖。 FIG. 1 is a schematic diagram showing an embodiment of a network architecture of the authored digital content experience service system.

在圖中所示的架構下,數位內容體驗服務系統101作為一服務平台,並具備數位內容資料庫103,數位內容資料庫103所儲存 的數位內容由數位內容供應者105提供,也可以說是數位內容供應者105透過此服務平台提供使用者數位內容體驗方案,藉此作為刺激消費的手段,更由於數位內容體驗服務系統101能根據使用者所處位置提供不同的體驗方案,可以達成特定行銷目的外,因為服務平台可以掌握每一個使用者的消費行為、體驗記錄,而能準確地對每個使用者推送體驗方案。 Under the architecture shown in the figure, the digital content experience service system 101 serves as a service platform and has a digital content database 103, which is stored in the digital content database 103. The digital content is provided by the digital content provider 105. It can also be said that the digital content provider 105 provides a user digital content experience solution through the service platform, thereby serving as a means of stimulating consumption, and moreover, the digital content experience service system 101 can The location of the user provides different experience solutions, which can achieve specific marketing purposes, because the service platform can grasp the consumption behavior and experience record of each user, and can accurately push the experience plan for each user.

舉例來說,數位內容供應者105可以透過數位內容體驗服務系統101隨時新增或更新所要提供的體驗服務活動方案,其中體驗案的內容可包含一活動方案主題、活動方案使用權限、活動方案座標資訊(地點位置、活動範圍),而這些資訊會自動儲存在數位內容體驗服務系統101的數位內容資料庫103中。 For example, the digital content provider 105 can add or update the experience service activity plan to be provided at any time through the digital content experience service system 101. The content of the experience case can include an activity plan theme, activity plan usage rights, and activity plan coordinates. Information (location location, activity range), and this information is automatically stored in the digital content database 103 of the digital content experience service system 101.

當使用者操作使用者裝置109中的體驗服務程式存取體驗方案時,可以應用程式介面(Application Programming Interface,API)以串接方式連接系統提供的體驗方案,並取得相關資訊。體驗方案的內容包含座標資訊及使用數量資訊,座標資訊包含大類別,例如交通類、餐廳類等;及小類別,例如高鐵車站、咖啡店、機場等;及座標名稱,例如台中高鐵車站、伯朗咖啡松山機場一店、桃園國際機場等;及座標地址,如台中市烏日區站區二路8號等;使用數量資訊為體驗服務活動方案地點的可領用數量上限、剩餘可領用數量及使用者在體驗方案地點的可領用數量或剩餘領用數量。 When the user operates the experience service program access experience solution in the user device 109, the application programming interface (API) can be connected in series to connect the experience solution provided by the system, and obtain relevant information. The content of the experience plan includes coordinate information and usage quantity information. The coordinate information includes large categories such as transportation and restaurants; and small categories such as high-speed rail stations, coffee shops, airports, etc.; and coordinates such as Taichung High-speed Railway Station and Bo Lang Coffee Songshan Airport First Store, Taoyuan International Airport, etc.; and the coordinates of the address, such as No. 8 Erzhan Road, Wuri District, Taichung City; etc.; use the quantity information as the maximum number of available services for the experience service program location, and the remaining available The quantity and the number of users available or the number of remaining shares in the experience program location.

在實施例中,使用者操作使用者裝置109執行體驗服務程式,執行體驗服務程式同時,能持續地將使用者裝置109位置經網路10傳送到數位內容體驗服務系統101。在一情境下,使用者持有使用者裝置109進入到某服務場所107,如咖啡店、書店、作家舉行簽書會現場、歌手舉辦歌友會現場等,數位內容體驗服務系統101可依據每個位置的屬性提供不同的體驗方案。 In an embodiment, the user operates the user device 109 to execute the experience service program, and executes the experience service program while continuously transmitting the user device 109 location to the digital content experience service system 101 via the network 10. In a situation, the user holds the user device 109 and enters a certain service place 107, such as a coffee shop, a bookstore, a writer holding a book meeting place, a singer holding a song club meeting site, etc., and the digital content experience service system 101 can The properties of the location provide different experience scenarios.

舉例來說,當使用者持有使用者裝置109走到某書店,數位 內容體驗服務系統101根據使用者裝置109的位置資料判斷出使用者已經進入某書店的範圍內,於是根據數位內容資料庫103所儲存的資料,將一或多個體驗方案經網路10推送到使用者裝置109上,也可能是一本書的部分內容、相關促銷活動等。在另一例中,若使用者持有使用者裝置109進入某歌手舉辦歌友會的現場範圍中,數位內容體驗服務系統101根據使用者裝置109中體驗服務程式傳送的位置資料推送對應某歌手的歌曲聆聽體驗,以及相關歌曲資訊,讓使用者利用使用者裝置109聆聽某一片段的音樂後,可以進一步決定是否購買完整專輯或是下載完整音樂。其他案例將依據本創作數位內容體驗服務系統的技術精神實現體驗服務。 For example, when the user holds the user device 109 and walks to a bookstore, the digital The content experience service system 101 determines that the user has entered a certain bookstore based on the location data of the user device 109, and then pushes one or more experience solutions over the network 10 according to the data stored in the digital content database 103. The user device 109 may also be part of a book, related promotional activities, and the like. In another example, if the user holds the user device 109 and enters the scene range of the singer to hold the singer's club, the digital content experience service system 101 pushes the corresponding singer according to the location data transmitted by the experience service program in the user device 109. The song listening experience, as well as related song information, allows the user to listen to a piece of music using the user device 109, and further decide whether to purchase the full album or download the complete music. Other cases will implement the experience service based on the technical spirit of this creative digital content experience service system.

為實現本創作數位內容體驗服務系統,使用者裝置內執行一對應體驗服務的體驗服務程式,與數位內容體驗服務系統傳送數據,相關流程實施例可參考圖2所示流程。 To implement the digital content experience service system of the present invention, an experience service program corresponding to the experience service is executed in the user device, and the data is transmitted by the digital content experience service system. For the related process embodiment, reference may be made to the process shown in FIG. 2 .

使用者裝置21執行體驗服務程式,如一種行動裝置軟體程式(APP),可以取得使用者資料(識別使用者或裝置的資料)、裝置的位置資料等。於開始時,向數位內容體驗服務系統22傳送一服務請求(201),數位內容體驗服務系統22回應接受請求(202)的訊息後,將驅使體驗服務程式解析得到使用者裝置21的位置資料與識別資料,並傳送識別及位置資料(203)到數位內容體驗服務系統22。 The user device 21 executes an experience service program, such as a mobile device software program (APP), which can obtain user data (identification of user or device data), location information of the device, and the like. At the beginning, a service request (201) is transmitted to the digital content experience service system 22, and after the digital content experience service system 22 responds to the message of the request (202), the experience service program is driven to obtain the location data of the user device 21 and The data is identified and the identification and location data (203) is transmitted to the digital content experience service system 22.

其中識別資料為使用者使用此體驗服務時註冊的相關資訊形成識別資料,讓數位內容體驗服務系統22可以識別使用者或其裝置,進而形成個人化數據。此時,數位內容體驗服務系統22可以根據自使用者裝置21取得的識別資料得出使用者資料,配合所取得的位置資料,能夠對應提供體驗方案(204)。此時,執行於使用者裝置21的體驗服務程式以一應用程式介面(API)接取並使用數位內容體驗服務系統22提供的提供體驗方案,數位內容體驗 方案係可為提供使用者裝置21接收的一段數位音樂、閱讀一部分電子書內容,或購買數位內容優惠方案。 The identification data forms identification data for the related information registered by the user when using the experience service, so that the digital content experience service system 22 can identify the user or its device, thereby forming personalized data. At this time, the digital content experience service system 22 can obtain user data based on the identification data acquired from the user device 21, and can cooperate with the obtained location data to provide an experience solution (204). At this time, the experience service program executed by the user device 21 accesses and uses the provided experience solution provided by the digital content experience service system 22, an digital content experience. The solution may be to provide a piece of digital music received by the user device 21, read a portion of the e-book content, or purchase a digital content offer.

之後,當使用者使用數位內容後,可以定時或是在關閉內容時回傳使用記錄(205),由數位內容體驗服務系統22接收自使用者裝置21傳送的使用數位內容的記錄,這些記錄形成對應使用者的歷史記錄,可作為往後傳送進一步資訊(206)的依據。舉例來說,系統可以根據使用者歷史記錄分析出使用者的喜好,以提供日後推送體驗方案、行銷廣告的參考;或是系統記錄了使用者使用數位內容的進度,能於下次體驗時接續使用相關的數位內容。 Thereafter, after the user uses the digital content, the usage record can be returned (205) periodically or when the content is closed, and the digital content experience service system 22 receives the record of the digital content transmitted from the user device 21, and the records are formed. Corresponding to the user's history, it can be used as the basis for further information (206). For example, the system can analyze the user's preferences according to the user history to provide a reference for future push experience programs and marketing advertisements; or the system records the progress of the user's use of digital content, which can be continued in the next experience. Use related digital content.

圖3顯示本創作數位內容體驗服務系統中以軟體或搭配硬體實現的功能模組實施例圖。 FIG. 3 is a diagram showing an embodiment of a function module implemented by software or hardware in the authored digital content experience service system.

數位內容體驗服務系統具有一使用者管理模組32,用以記錄使用者資料(如使用者註冊資料、裝置資料等),至少包括使用者權限、歷史資料以及/或使用數位內容的行為模式;具有一數位內容供應管理模組36,用以管理各數位內容供應者307,以及將各數位內容供應者307所提供之數位內容儲存於一數位內容資料庫34;以及一數位處理模組30,係能根據各使用者裝置308所傳送的使用者資料執行位置解析(301)、內容分析(302)與權限管理(303),以決定提供各使用者裝置308的數位內容體驗方案,體驗方案如系統自數位內容資料庫34取得之一段數位音樂、一部分電子書內容,或購買數位內容優惠方案。 The digital content experience service system has a user management module 32 for recording user data (such as user registration data, device data, etc.), including at least user rights, historical data, and/or behavior patterns using digital content; The digital content provision management module 36 is configured to manage the digital content providers 307, and store the digital content provided by each digital content provider 307 in a digital content database 34; and a digital processing module 30. The location analysis (301), the content analysis (302), and the rights management (303) can be performed according to the user data transmitted by each user device 308 to determine a digital content experience solution for providing each user device 308. The system obtains one piece of digital music, a portion of the e-book content, or purchases a digital content offer from the digital content library 34.

在實施例中,數位內容體驗服務系統接收由各使用者裝置308傳送的一體驗請求,其中可以載有使用者裝置308的位置資料與載於當中的使用者或裝置的識別資料。其中,由系統中數位處理模組30的位置解析(301)功能解析得到使用者裝置308的經緯度,亦不排除由使用者裝置308傳送的其他資訊得到的位置資訊,如進入某場合的WiFi資料(如SSID)可以得到該場合的資訊,或是可以解析室內各種訊號而得到的位置資料等。對於定位的技 術,不排除可以室內定位、GPS、AGPS(根據基地台位置輔助定位)、WiFi定位(各店家WiFi SSID定位)、Cell-Id定位(細胞識別碼、全球識別碼定位)等。 In an embodiment, the digital content experience service system receives an experience request transmitted by each user device 308, which may carry location data of the user device 308 and identification data of the user or device contained therein. The location analysis (301) function of the digital processing module 30 in the system analyzes the latitude and longitude of the user device 308, and does not exclude location information obtained by other information transmitted by the user device 308, such as WiFi data entering a certain occasion. (such as SSID) can get information about the occasion, or location information that can be obtained by analyzing various signals in the room. Technique for positioning It is not excluded that indoor positioning, GPS, AGPS (according to the positioning of the base station), WiFi positioning (WiFi SSID positioning of each store), Cell-Id positioning (cell identification code, global identification code positioning), etc.

數位處理模組30的內容分析(302)功能可以根據使用者過去的歷史資料與記錄分析得到適時、適地的體驗服務方案;另,數位處理模組30的權限管理(303)功能得到對應識別資料的權限,如使用數位內容的使用權限,以電子書為例,包括一日使用權限、多少小時使用權限或領用一本或多本電子書閱讀權限等。使得系統除了可以根據識別資料得出使用者資料,更可根據位置資料提供一對應之數位內容體驗方案。 The content analysis (302) function of the digital processing module 30 can obtain a timely and appropriate experience service solution according to the past historical data and record analysis of the user; in addition, the rights management (303) function of the digital processing module 30 obtains the corresponding identification data. Permissions, such as the use of digital content, use e-books as an example, including one-day access rights, how many hours of access rights, or access to one or more e-book reading rights. In addition to making the user data based on the identification data, the system can also provide a corresponding digital content experience solution according to the location data.

最後,系統中的使用者管理模組32記載接收自使用者裝置308傳送的使用數位內容的記錄。 Finally, the user management module 32 in the system records the records received using the digital content transmitted by the user device 308.

在此列舉一例,當體驗方案關於閱讀電子書,而閱讀電子書內容的使用權限可以依照使用的位置而不同,並與各地點與數位內容供應者的合作狀況有關。例如,當使用者裝置處於可以具有較高閱讀權限的店家,使用者裝置的使用者可以享用閱讀某電子書較為完整的內容,或是較長的閱讀時間(一日使用權限、多小時使用權限)或領用較多本電子書閱讀權限等。 Here, an example is given. When the experience scheme is about reading an e-book, the permission to use the e-book content can be different depending on the location of use, and is related to the cooperation status of each location and the digital content provider. For example, when the user device is in a store that can have higher reading rights, the user of the user device can enjoy reading more complete content of an e-book, or a longer reading time (one-day use right, multiple hours use right) ) or use more e-book reading rights.

圖4顯示本創作數位內容體驗服務系統的功能模組實施例圖,數位內容體驗服務系統例如為網路上的一伺服主機實現的服務平台,讓使用者可以隨時自此服務平台取得數位內容體驗方案,其中以伺服主機中處理器與相關週邊裝置,或/與軟體程式實現的功能模組如圖所示,藉以根據使用者端行動裝置產生的位置資料,或配合時間資訊,而提供對應位置的數位內容體驗方案。 4 shows an embodiment of a functional module of the digital content experience service system of the present invention. The digital content experience service system is, for example, a service platform implemented by a server on the network, so that the user can obtain a digital content experience solution from the service platform at any time. The function module implemented by the processor in the servo host and the related peripheral device, or/and the software program is as shown in the figure, so as to provide the corresponding location according to the location data generated by the user-side mobile device or the time information. Digital content experience program.

數位內容體驗服務系統透過其網路伺服器形成與各端使用者通訊的介面,收納會員,系統具有一使用者管理模組401,為伺服主機的處理器執行與相關週邊實現的管理模組,以伺服主機之一使用者資料庫402儲存使用者認證資訊,以認證持有行動裝置的 使用者身份,其中儲存的使用者資料至少包括使用者權限、歷史資料以及/或使用數位內容的行為模式。 The digital content experience service system forms a communication interface with each end user through its web server, and stores the member. The system has a user management module 401, and the management module implemented by the processor of the servo host and the related periphery is implemented. The user authentication information is stored in a user database 402 of the server host to authenticate the mobile device. The user identity, wherein the stored user profile includes at least user rights, historical data, and/or behavior patterns using digital content.

數位內容體驗服務系統具有以伺服主機中處理器與相關週邊實現的數位內容供應管理模組403,並提供有用數位內容資料庫404,數位內容供應管理模組403用以管理各數位內容供應者,例如簽約的數位內容供應商,能夠自各數位內容供應者取得數位內容,將所提供之數位內容儲存於數位內容資料庫404。 The digital content experience service system has a digital content supply management module 403 implemented by a processor and related peripherals in a server host, and provides a useful digital content database 404 for managing digital content providers. For example, a contracted digital content provider can obtain digital content from each digital content provider and store the provided digital content in the digital content database 404.

數位內容體驗服務系統提供的體驗服務主要是根據使用者端行動裝置所產生的位置資料而定,具有一位置資料處理模組406,用以接收行動裝置的位置資訊,以解析得到行動裝置所處的一範圍。例如當使用者手持行動裝置進入一個區域,而此區域具有特定氛圍或是行銷活動,系統可以據此提供對應的數位內容體驗方案,讓使用者在對的地點,或加上時間因素,體驗特定內容,作為購買完整數位內容的先前資訊,讓使用者獲得在購買前的體驗服務。系統取得行動裝置位置資料的方式之一,係可透過位置資訊處理模組406持續接收由行動裝置之一定位電路產生的位置資訊,而隨時查詢是否有對應的體驗方案。其中,行動裝置內的定位電路係可為設於行動裝置內的全球定位系統(GPS),或是根據行動裝置所處位置的行動網路基地台或無線區域網路基地台的資訊進行定位的電路。 The experience service provided by the digital content experience service system is mainly based on the location data generated by the user-side mobile device, and has a location data processing module 406 for receiving location information of the mobile device to analyze and obtain the location of the mobile device. a range. For example, when a user holds a mobile device into an area, and the area has a specific atmosphere or marketing activity, the system can provide a corresponding digital content experience solution according to the user, so that the user can experience the specificity at the right place or by adding a time factor. Content, as a prior information for purchasing full digital content, gives users access to experience services prior to purchase. One of the ways in which the system obtains the location information of the mobile device is that the location information processing module 406 can continuously receive the location information generated by the positioning circuit of one of the mobile devices, and can query whether there is a corresponding experience solution at any time. The positioning circuit in the mobile device may be a global positioning system (GPS) provided in the mobile device, or may be located according to information of the mobile network base station or the wireless local area network base station where the mobile device is located. Circuit.

數位內容體驗服務系統具有以伺服主機處理器執行的查詢工具,如一查詢模組405,能至少依據使用者權限與行動裝置的位置資訊查詢數位內容資料庫404中符合的至少一數位內容體驗方案。 The digital content experience service system has a query tool executed by the server host processor, such as a query module 405, which can query at least one digital content experience scheme in the digital content database 404 according to at least the user rights and the location information of the mobile device.

之後,由系統中以伺服主機處理實現播送體驗內容的一數位內容體驗播送模組411播送至少一數位內容體驗方案至行動裝置。其中數位內容體驗方案係為自數位內容資料庫404取得之一段數位音樂、一部分電子書內容,或購買數位內容優惠方案。 Thereafter, a digital content experience broadcast module 411 that processes the broadcast experience content by the server in the system broadcasts at least one digital content experience plan to the mobile device. The digital content experience solution is to obtain a piece of digital music, a part of the e-book content, or a digital content preferential plan from the digital content database 404.

而如另一實施例中,數位內容體驗服務系統除了提供適地性 的體驗方案外,更參考了使用者端行動裝置的時間資訊(可能與系統處於不同的時區),系統設有一伺服主機處理器執行而取得時間資訊的模組,如時間資料處理模組407,用以取得行動裝置的時間資訊,其中系統中查詢模組405能依據使用者權限、行動裝置的位置資訊,以及行動裝置的時間資訊而查詢數位內容資料庫404中符合的至少一數位內容體驗方案,再以數位內容體驗播送模組411播送到行動裝置上。 And as another embodiment, the digital content experience service system provides locality in addition to In addition to the experience solution, the time information of the user-side mobile device (which may be different from the time zone of the system) is further referred to. The system is provided with a module for executing time information by the servo host processor, such as the time data processing module 407. The time information for obtaining the mobile device, wherein the query module 405 in the system can query the at least one digital content experience scheme in the digital content database 404 according to the user authority, the location information of the mobile device, and the time information of the mobile device. Then, the digital content experience broadcast module 411 is broadcasted to the mobile device.

在一實施例中,數位內容體驗服務系統更可包括一訊息模組408,如一推播系統,能夠透過推播方式傳遞訊息,即透過一行動網路傳遞體驗活動地點、說明,以及/或導航資訊。本創作使用傳訊的方式並不限於推播的方式。 In an embodiment, the digital content experience service system may further include a message module 408, such as a push broadcast system, capable of transmitting a message by means of a push, that is, transmitting an experience event location, description, and/or navigation through a mobile network. News. The way in which this creation uses messaging is not limited to the way it is pushed.

當系統取得使用者回傳使用體驗方案的記錄後,系統端建立每個使用者的歷史記錄,可以作為使用者行為的大數據分析的依據,系統設有內容分析模組409,係為以伺服主機處理器執行的功能之一,用以分析使用者使用數位內容體驗方案的歷史記錄,因而建立個人化數據,作為提供進一步資訊的根據。 After the system obtains the record of the user returning the experience program, the system establishes the history record of each user, which can be used as the basis for the big data analysis of the user behavior. The system is provided with a content analysis module 409, which is a servo. One of the functions performed by the host processor to analyze the history of the user's use of the digital content experience scheme, thus establishing personalized data as a basis for providing further information.

在另一實施例中,由於使用者使用的行動裝置可能有多種硬體規格,為了提供適當的體驗方案,系統可設有硬體分析模組410,此為一種分析使用者端裝置的電路與軟體模組,用以分析使用者使用之行動裝置硬體資訊,能夠據此播送符合行動裝置硬體資訊的該至少一數位內容體驗方案。舉例來說,行動裝置的硬體資訊例如顯示螢幕的解析度與顯示比例,當系統得知此資訊時,可以提供適當解析度與比例的電子書體驗方案,提供更佳閱讀經驗的數位內容。 In another embodiment, since the mobile device used by the user may have multiple hardware specifications, in order to provide an appropriate experience solution, the system may be provided with a hardware analysis module 410, which is a circuit for analyzing the user device. The software module is configured to analyze the hardware information of the mobile device used by the user, and can broadcast the at least one digital content experience solution according to the mobile device hardware information. For example, the hardware information of the mobile device, for example, displays the resolution and display ratio of the screen. When the system knows the information, it can provide an e-book experience solution with appropriate resolution and proportion, and provide digital content with better reading experience.

系統端的流程可參閱圖5所示的流程實施例圖。 For the flow of the system side, refer to the process embodiment diagram shown in FIG. 5.

系統可提供使用者端特定體驗服務程式體驗數位內容,此軟體程式可以將使用記錄、使用者回饋意見等訊息回傳到數位內容體驗服務系統,由系統可以更新其中使用者資料,並可決定日後 或當下傳送其他訊息。 The system can provide digital content for the user-specific experience service program. The software program can transmit the usage record, user feedback and other information back to the digital content experience service system, and the system can update the user data, and can decide in the future. Or send other messages at the moment.

在圖5的流程實施例中,系統一開始接收體驗請求(步驟S501),並取得位置、時間與/或識別資料(步驟S503),系統接著查詢資料庫內容,根據識別資料得出使用者資料(步驟S505),以根據使用者資料與位置資料提供一對應之數位內容體驗方案(步驟S507),並於使用者使用數位內容後,接收自使用者裝置傳送的使用數位內容的記錄(步驟S509)。其中由系統提供的數位內容體驗方案除了根據使用者的位置資料外,亦可加上時間的參數,例如有些體驗活動、優惠活動有時間因素,僅能在特定時間內才可以體驗或下載數位內容。另,由系統收集的使用者歷史記錄包括使用特定數位內容的次數、時間、長度、閱讀進度、內容、行為模式、購買資訊等。最後,讓系統根據各種自使用者裝置取得的資料分析後能傳送進一步資訊(步驟S511)。例如,系統獲得使用者裝置傳送的訊息後,可以彙整使用記錄資料並進行行銷分析,可提供進一步行銷活動。 In the process embodiment of FIG. 5, the system initially receives an experience request (step S501), and obtains location, time, and/or identification data (step S503), and the system then queries the database content to obtain user data based on the identification data. (Step S505), a digital content experience scheme is provided according to the user profile and the location profile (step S507), and after the user uses the digital content, the record of the use digital content transmitted from the user device is received (step S509). ). In addition to the user's location data, the digital content experience solution provided by the system can also add time parameters. For example, some experience activities and preferential activities have time factors, and the digital content can only be experienced or downloaded within a certain time. . In addition, the user history collected by the system includes the number of times, time, length, reading progress, content, behavior mode, purchase information, etc. of using specific digital content. Finally, the system can transmit further information based on the analysis of the data obtained from the user device (step S511). For example, after the system obtains the message transmitted by the user device, the system can use the recorded data and conduct marketing analysis to provide further marketing activities.

在使用者裝置上的顯示各地點位置的體驗方案的方式可以有多種,實施例可參考圖6所示使用體驗服務程式產生體驗訊息的實施例示意圖。 There are a plurality of ways to display the experience of each location on the user device. For an embodiment, reference may be made to the embodiment of the method for generating an experience message using the experience service program shown in FIG. 6.

系統可以透過電子地圖將體驗資訊呈現提供給使用者,此例顯示有一使用者裝置6,經啟動體驗服務程式後,系統取得使用者裝置6位置資料,進而提供與使用者裝置6位置相關的體驗資訊,例如可讓使用者透過體驗服務程式設定有興趣的範圍距離,再由系統執行比對後提供,示意圖如圖中在使用者裝置6的螢幕上以電子地圖的方式顯示的體驗地點A,B,C,並再螢幕上呈現各地點對應的體驗說明601,602,603。 The system can provide the experience presentation to the user through the electronic map. In this example, the user device 6 is displayed. After the experience service program is started, the system obtains the location information of the user device 6, thereby providing an experience related to the location of the user device 6. The information, for example, allows the user to set the range of interest through the experience service program, and then the system performs the comparison and provides the experience point A as shown in the figure on the screen of the user device 6 as an electronic map. B, C, and on the screen, the experience descriptions 601, 602, 603 corresponding to each location are presented.

相關系統實施流程如圖7所描述的實施例。 The related system implementation flow is as described in the embodiment of FIG.

開始由使用者裝置開始,啟始體驗服務程式(步驟S701),程式可依照其中預設,或由使用者設定後,連線數位內容體驗服務 系統(步驟S703),此時,體驗服務程式亦能取得使用者裝置的位置資料、時間資訊,以及識別資料,並將這些資訊傳送到系統(步驟S705)。 Starting from the user device, starting the experience service program (step S701), the program can be preset according to the preset or set by the user, and the digital content experience service is connected. The system (step S703), at this time, the experience service program can also acquire the location data, the time information, and the identification data of the user device, and transmit the information to the system (step S705).

當數位內容體驗服務系統於接收這個體驗請求後,能根據位置資料、時間資訊等參數,以至於使用者的權限,更進一步可以參考歷史資料以及/或使用數位內容的行為模式等使用者資料,以決定對應之數位內容體驗方案,讓體驗服務程式接收到一或多筆數位內容體驗方案(步驟S707),更於本實施例中,由使用者裝置開啟一電子地圖(步驟S709),如圖6所示的實施例,以電子地圖標示一範圍內提供體驗方案的地點(步驟S711),可以顯示所接收的各體驗方案的地點與說明內容。 After receiving the experience request, the digital content experience service system can further refer to the historical data and/or the user data such as the behavior mode of the digital content according to the location data, the time information and the like, so as to the user's authority. In order to determine the corresponding digital content experience solution, the experience service program receives one or more digital content experience solutions (step S707). In this embodiment, an electronic map is opened by the user device (step S709), as shown in the figure. In the embodiment shown in FIG. 6, the location of the experience solution provided in the range is indicated by an electronic map (step S711), and the location and description content of each received experience solution can be displayed.

在一實施例中,體驗數位內容的位置可為一範圍,數位內容體驗服務系統並能持續接收到使用者裝置所傳送的位置資訊,也就是系統可以掌握使用者的位置,並透過體驗服務程式(不排除可有其他的程式執行)進行溝通。實施例如圖8所示,如開始步驟S801,系統接收使用者裝置傳送的位置、時間與識別資料,並同步查詢資料庫,如步驟S803,以得出在一範圍或一時間內的體驗方案,如步驟S805。 In an embodiment, the location of the digital content can be a range, and the digital content experience service system can continuously receive the location information transmitted by the user device, that is, the system can grasp the location of the user and access the service program. (Do not rule out that other programs can be executed) to communicate. The implementation is as shown in FIG. 8. As shown in step S801, the system receives the location, time and identification data transmitted by the user device, and synchronizes the query database, in step S803, to obtain an experience solution in a range or time. In step S805.

在本創作系統中,位置資料為重要決定體驗內容的依據,更為使用者使用使用者裝置所要體驗數位內容的位置,特別是與位置相關範圍有關的各種體驗內容,如進到舉辦活動的場合,系統可以依據所處位置提供對應的體驗方案。當使用者裝置進入所處要體驗數位內容的範圍內,並符合時間與使用者權限的條件,數位內容體驗服務系統傳送一提示訊號至使用者裝置,其中所傳送的體驗訊息包括體驗地點、時間與體驗方案等,如步驟S807。 In the authoring system, the location data is the basis for determining the content of the experience, and the user is required to experience the location of the digital content, especially the various content related to the location-related scope, such as entering the event. The system can provide a corresponding experience solution according to the location. When the user device enters the range where the digital content is to be experienced and meets the conditions of time and user rights, the digital content experience service system transmits a prompt signal to the user device, wherein the transmitted experience message includes the experience location and time. And the experience scheme, etc., as in step S807.

因此,當使用者裝置進入所處要體驗數位內容的範圍內,數位內容體驗服務系統傳送一提示訊號至使用者裝置。如此,能透過軟體使用者介面顯示在範圍內提供特定體驗服務的地點,供使 用者選擇。 Therefore, the digital content experience service system transmits a prompt signal to the user device when the user device enters the range in which the digital content is to be experienced. In this way, the location where the specific experience service is provided within the range can be displayed through the software user interface. User selection.

在本創作體驗服務系統中,相關的服務平台具有傳訊的功能,透過訊息傳送傳達體驗服務活動方案。舉例來說,即可利用行動通訊系統的推播系統(notification),透過使用者裝置內的體驗服務APP接收推播訊息,再以文字、畫面、電子地圖等多媒體方式表示體驗方案。 In this creative experience service system, the relevant service platform has the function of communication, and conveys the experience service activity plan through message transmission. For example, the notification system of the mobile communication system can be used to receive the push message through the experience service APP in the user device, and then the experience solution is represented by multimedia such as text, picture, and electronic map.

圖9接著顯示在本創作數位內容體驗服務系統中使用體驗服務程式產生某地點體驗訊息的實施例示意圖。 FIG. 9 is a schematic diagram showing an embodiment of generating a location experience message using the experience service program in the authored digital content experience service system.

圖中顯示在使用者裝置上啟始一使用者介面,顯示如一電子地圖901,當點選如前述圖6以電子地圖顯示的體驗地點A,B,C之一,此例為地點A,同時帶出地點A體驗說明902,並可同時顯示地點A細節903,讓使用者在體驗數位內容前,可以透過體驗服務程式所接收與顯示的資訊得到更多細節,例如得到一段數位音樂、一部分電子書內容,或購買數位內容優惠方案等體驗方案的各種資訊。 The figure shows that a user interface is started on the user device, such as an electronic map 901, and one of the experience points A, B, C displayed by the electronic map as shown in FIG. 6 above is selected, and this example is the location A, and at the same time Bring out the location A experience description 902, and display the location A detail 903 at the same time, so that the user can get more details through the information received and displayed by the experience service program before experiencing the digital content, for example, getting a piece of digital music, a part of the electronic A variety of information about the content of the book, or the experience of purchasing a digital content offer.

在一實施例中,舉例來說,系統透過使用者裝置6執行的體驗服務程式提供使用者自行搜尋某位置、路段、店家名稱等,例如在台北市信義區附近的運動用品店,例如羅斯福路三段、台北101及星巴克等,以查明何處有特定數位內容供應者所提供的體驗方案,讓使用者可以快速知道能獲得有興趣的體驗服務活動方案,包括相關的地理位置。 In one embodiment, for example, the system provides a user to search for a location, a road segment, a store name, etc. through an experience service program executed by the user device 6, such as a sports goods store near the Xinyi District of Taipei City, such as Roosevelt Road. Three sections, Taipei 101 and Starbucks, etc., to find out where there are experience solutions provided by specific digital content providers, so that users can quickly know the experience service activities, including the relevant geographical location.

更進一步地,根據實施例之一,由體驗服務程式開啟的電子地圖顯示熱門體驗服務活動方案的地點及使用者常領用體驗服務活動方案的地點等,更可包含一路徑規劃,可為系統提出的多個位置資料做路徑規劃。實施例如圖10所示,接續如圖6所示由數位內容體驗服務系統所接收在多個地點的體驗服務,經使用者選擇其一地點時,如此例顯示的體驗地點A,B,C中的地點B,執行於使用者裝置6的體驗服務程式即產生導航訊息,利用電子地圖 1001標示出發位置100(使用者當下位置),以及到達選擇的地點B的導航路線1003。 Further, according to one of the embodiments, the electronic map opened by the experience service program displays the location of the popular experience service activity scheme and the location where the user often uses the experience service activity scheme, and the like, and may further include a path planning, which may be a system. The proposed multiple location data is used for path planning. The implementation is as shown in FIG. 10, followed by the experience service received by the digital content experience service system in multiple locations as shown in FIG. 6. When the user selects a location, the experience locations A, B, and C are displayed in this example. Location B, the experience service program executed by the user device 6 generates a navigation message, using the electronic map 1001 indicates the departure location 100 (the user's current location) and the navigation route 1003 to the selected location B.

舉例來說,執行於使用者裝置的程式可分析與驗證行動用戶端的資料,且用以管理使用者開通體驗服務活動方案,以及進行權限管理,甚至提供使用數位內容的介面,如閱讀電子書內容的閱讀器,能將所有體驗服務活動方案之使用情況提供至系統,並由供應商取得。 For example, the program executed by the user device can analyze and verify the data of the mobile client, and manage the user to open the experience service activity plan, and perform rights management, and even provide an interface for using digital content, such as reading e-book content. A reader that provides access to all experience service activity scenarios to the system and is available to the vendor.

在一實施例中,當使用者經由本創作提出的數位內容體驗服務系統取得特定數位內容供應業者所提供的體驗方案,並完成體驗服務後,使用者裝置內的體驗服務程式將會自動記錄與回傳,或可加入使用者回饋訊息,由系統端的資料庫儲存,其中使用紀錄如使用者領取體驗服務活動方案的時間與次數、常去的體驗服務活動方案的地點,及標記體驗服務活動方案的地點與使用數位內容的資訊(如閱讀電子書的內容種類、閱讀電子書籍頁數及閱讀電子書的時間等),可以讓數位內容供應商收集使用記錄資料,並據此進行更進一步的行銷分析與相關行銷活動。 In an embodiment, after the user obtains the experience solution provided by the specific digital content provider through the digital content experience service system proposed by the present author, and completes the experience service, the experience service program in the user device is automatically recorded and Backhaul, or can add user feedback messages, stored by the database on the system side, where the usage records such as the time and number of times the user receives the experience service activity plan, the location of the frequent experience service activity plan, and the mark experience service activity plan The location and information on the use of digital content (such as the type of content of the e-book, the number of e-books read, and the time of reading e-books) allow digital content providers to collect usage data and further marketing accordingly. Analysis and related marketing activities.

使用者在特定實施方式下可以透過體驗服務程式針對使用者領用體驗服務活動方案的次數、頻率及領用驗服務活動方案的地點進行統計,提供查詢功能,能分析使用者使用體驗服務活動方案之情況,當相關記錄提供給數位內容供應商時,廠商可據此瞭解體驗服務活動方案散佈之普及度或實用度,或作為異業合作廠商之客戶及會員等或行動用戶使用此一服務系統之用。 In a specific implementation manner, the user can use the experience service program to collect statistics on the number and frequency of the experience service activity plan and the location of the service service activity plan, and provide a query function, which can analyze the user experience service activity plan. In this case, when the relevant records are provided to the digital content provider, the manufacturer can understand the popularity or practicality of the distribution of the experience service activity plan, or use the service system as a client and member of the partner or the mobile user. Use.

是以,本創作揭露書揭示一種數位內容體驗服務系統,應用載於使用者端的行動裝置內的軟體程式,可以在特定位置符合時自系統取得體驗方案。 Therefore, the present disclosure discloses a digital content experience service system that applies a software program contained in a mobile device of a user terminal to obtain an experience solution from a system at a specific location.

根據本創作提出系統,運作時,行動用戶僅需透過行動通訊裝置簡單的操作即可主動提出所需要的服務,數位內容供應者可將其體驗服務活動方案設定至本創作提出的系統中,因此行動用 戶可透過系統開通體驗數位內容的使用權限。行動用戶亦可據此透過行動通訊裝置對系統提出建議體驗服務活動方案的位置點,數位內容供應者能針對建議的位置點進行設定與修正,或是作為其他行動用戶的消費參考,可進一步提高消費者的消費品質,並成功作為以行動用戶的需求為導向的一適地性、適時性的服務平台。更者,實現本創作系統的服務平台也可以促成異業合作。 According to the creation of the system, in operation, the mobile user can actively propose the required service through the simple operation of the mobile communication device, and the digital content provider can set the experience service activity plan to the system proposed by the present creation. Action Users can experience the use of digital content through the system. The mobile user can also suggest the location of the service experience activity plan through the mobile communication device, and the digital content provider can set and correct the proposed location point, or as a consumption reference for other mobile users, which can be further improved. Consumers' quality of consumption and success as a suitable and timely service platform oriented to the needs of mobile users. Moreover, the realization of the service platform of the authoring system can also promote the cooperation of different industries.

惟以上所述僅為本創作之較佳可行實施例,非因此即侷限本創作之專利範圍,故舉凡運用本創作說明書及圖示內容所為之等效結構變化,均同理包含於本創作之範圍內,合予陳明。 However, the above description is only a preferred and feasible embodiment of the present invention, and thus does not limit the scope of the patent of the present invention. Therefore, the equivalent structural changes that are made by using the present specification and the illustrated contents are equally included in the present creation. Within the scope, it is combined with Chen Ming.

401‧‧‧使用者管理模組 401‧‧‧User Management Module

402‧‧‧使用者資料庫 402‧‧‧User database

403‧‧‧數位內容供應管理模組 403‧‧‧Digital Content Supply Management Module

404‧‧‧數位內容資料庫 404‧‧‧Digital Content Database

406‧‧‧位置資料處理模組 406‧‧‧Location Data Processing Module

407‧‧‧時間資料處理模組 407‧‧‧Time Data Processing Module

405‧‧‧查詢模組 405‧‧‧Query Module

411‧‧‧數位內容體驗播送模組 411‧‧‧Digital Content Experience Broadcasting Module

408‧‧‧訊息模組 408‧‧‧Message Module

409‧‧‧內容分析模組 409‧‧‧Content Analysis Module

410‧‧‧硬體分析模組 410‧‧‧ hardware analysis module

Claims (10)

一種數位內容體驗服務系統,係為以一網路上的一伺服主機實現的服務平台,用以提供持有一行動裝置的一使用者取得一數位內容體驗方案,包括:一使用者管理模組,以該伺服主機之一使用者資料庫儲存該使用者認證資訊,以認證持有該行動裝置的該使用者身份,該使用者資料庫儲存至少包括該使用者權限、歷史資料以及/或使用數位內容的行為模式;一數位內容供應管理模組,用以管理各數位內容供應者,以及將各數位內容供應者所提供之數位內容儲存於一數位內容資料庫;一位置資料處理模組,接收該行動裝置的位置資訊,以解析得到該行動裝置所處的一範圍;一查詢模組,係至少依據該使用者資料庫中儲存的該使用者權限與該行動裝置的位置資訊,查詢該數位內容資料庫中符合的至少一數位內容體驗方案;以及一數位內容體驗播送模組,係用以播送該至少一數位內容體驗方案至該行動裝置;其中該數位內容體驗方案係為自該數位內容資料庫取得之一段數位音樂、一部分電子書內容,或購買數位內容優惠方案。 A digital content experience service system is a service platform implemented by a server on a network for providing a user with a mobile device to obtain a digital content experience solution, including: a user management module. The user authentication information is stored in a user database of the server host to authenticate the user identity of the mobile device, and the user database storage includes at least the user rights, historical data, and/or digital usage. Content behavior mode; a digital content supply management module for managing digital content providers, and storing digital content provided by each digital content provider in a digital content database; a location data processing module, receiving The location information of the mobile device is analyzed to obtain a range in which the mobile device is located; and an inquiry module queries the digital location according to at least the user authority stored in the user database and the location information of the mobile device At least one digital content experience solution in the content database; and a digital content experience broadcast module And transmitting the at least one digital content experience solution to the mobile device; wherein the digital content experience solution is to obtain one piece of digital music, a part of the e-book content, or a digital content preferential plan from the digital content database. 如請求項1所述的數位內容體驗服務系統,其中該位置資訊處理模組持續接收由該行動裝置之一定位電路產生的位置資訊。 The digital content experience service system of claim 1, wherein the location information processing module continuously receives location information generated by a positioning circuit of the mobile device. 如請求項2所述的數位內容體驗服務系統,其中該定位電路係為設於該行動裝置內的全球定位系統。 The digital content experience service system of claim 2, wherein the positioning circuit is a global positioning system provided in the mobile device. 如請求項2所述的數位內容體驗服務系統,其中該定位電路係為根據該行動裝置所處位置的行動網路基地台或無線區域網路基地台的資訊進行定位的電路。 The digital content experience service system of claim 2, wherein the positioning circuit is a circuit for positioning information based on a mobile network base station or a wireless local area network base station where the mobile device is located. 如請求項1所述的數位內容體驗服務系統,更包括一時間資料處理模組,用以取得該行動裝置的時間資訊;使得該查詢模組,係至少依據該使用者權限、該行動裝置的位置資訊,以及該行動裝置的時間資訊而查詢該數位內容資料庫中符合的該至少一數位內容體驗方案。 The digital content experience service system of claim 1, further comprising a time data processing module for obtaining time information of the mobile device; wherein the query module is based at least on the user authority, the mobile device The location information, and the time information of the mobile device, query the at least one digital content experience solution in the digital content database. 如請求項1至5其中之一所述的數位內容體驗服務系統,更包括一訊息模組,透過一行動網路傳遞體驗活動地點、說明,以及/或導航資訊。 The digital content experience service system according to any one of claims 1 to 5, further comprising a message module for transmitting the experience event location, description, and/or navigation information through a mobile network. 如請求項6所述的數位內容體驗服務系統,其中該訊息模組係為一推播系統,以推播傳遞訊息至該行動裝置。 The digital content experience service system of claim 6, wherein the message module is a push broadcast system to push a message to the mobile device. 如請求項1至5其中之一所述的數位內容體驗服務系統,更包括一內容分析模組,用以分析該使用者使用該數位內容體驗方案的歷史記錄。 The digital content experience service system according to any one of claims 1 to 5, further comprising a content analysis module for analyzing a history of the user using the digital content experience solution. 如請求項1至5其中之一所述的數位內容體驗服務系統,更包括一硬體分析模組,用以分析該使用者使用之該行動裝置硬體資訊,以播送符合該行動裝置硬體資訊的該至少一數位內容體驗方案。 The digital content experience service system according to any one of claims 1 to 5, further comprising a hardware analysis module for analyzing the mobile device hardware information used by the user to broadcast the hardware corresponding to the mobile device The at least one-digit content experience solution for information. 如請求項9所述的數位內容體驗服務系統,其中該行動裝置的硬體資訊包括一顯示螢幕的解析度與顯示比例。 The digital content experience service system of claim 9, wherein the hardware information of the mobile device comprises a resolution and a display ratio of the display screen.
TW105203414U 2016-03-11 2016-03-11 Digital content experience service system TWM542902U (en)

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