TWM534864U - Customer service system - Google Patents

Customer service system Download PDF

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Publication number
TWM534864U
TWM534864U TW105209782U TW105209782U TWM534864U TW M534864 U TWM534864 U TW M534864U TW 105209782 U TW105209782 U TW 105209782U TW 105209782 U TW105209782 U TW 105209782U TW M534864 U TWM534864 U TW M534864U
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Taiwan
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customer
customer service
user
data
service system
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TW105209782U
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Chinese (zh)
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廖婉婷
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國泰人壽保險股份有限公司
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Priority to TW105209782U priority Critical patent/TWM534864U/en
Publication of TWM534864U publication Critical patent/TWM534864U/en

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Abstract

The present application provides a customer service system comprising an interactive voice response (IVR) unit, an information examination unit and a display, wherein the information examination unit is to examine a customer information received by the IVR unit, identify a customer profile corresponding to the customer information, retrieve the customer profile, predict the user's request based on the retrieved customer profile and the customer information. The customer service system of the present application is applied to predict the user's need for customer service, therefore the system is able to shorten the user's waiting time and reduce the processing time of the customer service agent.

Description

客服系統 Customer service system

本新型係關於一種客服系統,尤其是關於一種可預測顧客需求之客服系統。 The present invention relates to a customer service system, and more particularly to a customer service system that predicts customer needs.

顧客服務系統(客服系統)可應用於眾多產業之客服部門,例如壽險、銀行、証券、交通、通訊業等。習知客服模式包括電話語音、網路即時通訊、專業客服人員等模式。然而,隨著客服部門與顧客接觸的方式越來越多元,客服部門之職務內容也越趨複雜,可能包括顧客申訴、電話行銷、產品及服務諮詢、資料變更、市場調查、款項催繳等。擁有大量顧客的企業可能會設立自己的客服部門,而部分企業則可能委由外部客服中心處理相關業務。但無論是內部或外部客服中心,客服人員都可能被要求使用不同的客服工具,同時必須面對複雜多樣的客戶需求。 The customer service system (customer service system) can be applied to customer service departments in many industries, such as life insurance, banking, securities, transportation, and communications. The familiar customer service mode includes telephone voice, network instant messaging, and professional customer service personnel. However, as customer service departments approach customers more and more, the content of customer service departments becomes more complex, which may include customer complaints, telephone marketing, product and service consulting, data changes, market research, and payment. A company with a large number of customers may set up its own customer service department, while some companies may be appointed to an external customer service center to handle related business. However, whether it is an internal or external customer service center, customer service personnel may be required to use different customer service tools, and must face complex and diverse customer needs.

考量到客服系統的使用通常會與顧客滿意度有關,儘可能縮短顧客的聯絡等待時間、縮短客服人員的處理時間均為重要因素,例如,利用互動式語音回應系統(interactive voice response,簡稱IVR)讓使用者藉由按鍵操作或說出指令的方式預先指示其客服需求。然而,使用者可能會選擇不正確的指令,甚至有許多使用者會忽略此步驟而要求直接與客服 人員聯繫,因此,客服人員在與顧客接觸時仍然無法預測其客服需求,進而無法縮短事件處理的時程。 Considering the use of the customer service system is usually related to customer satisfaction. It is important to shorten the customer's contact waiting time and shorten the processing time of the customer service. For example, the interactive voice response (IVR) is used. Let the user pre-instruct their customer service needs by means of button operations or instructions. However, the user may choose an incorrect command, and even many users will ignore this step and ask for direct contact with the customer service. Personnel contact, therefore, the customer service staff can still not predict their customer service needs when they contact with the customer, and thus can not shorten the time course of event processing.

據此,對於客服系統之改良仍有其需求。 Accordingly, there is still a need for improvements in the customer service system.

本新型之可預測客服需求客戶服務系統係包括:一互動式語音回應單元,係供一使用者提供客戶資料;一資料檢核單元,用以檢核該客戶資料,識別該客戶資料所對應之客戶檔案,擷取該客戶檔案,及依據所擷取之檔案及該客戶資料,預測該使用者之客服需求;以及一顯示裝置,用以顯示該預測之客服需求。 The novel predictive customer service demand customer service system includes: an interactive voice response unit for providing a user with customer information; a data checking unit for checking the customer data and identifying the customer data corresponding to The customer profile captures the customer profile and predicts the customer's customer service requirements based on the retrieved profile and the customer profile; and a display device for displaying the predicted customer service demand.

該系統之操作方法如下所述,一使用者藉由一互動式語音回應單元提供客戶資料;以一資料檢核單元檢核該客戶資料;於資料庫中識別該客戶資料所對應之客戶檔案;擷取該客戶檔案;依據所擷取之檔案及該客戶資料,預測該使用者之客服需求;以及將所得預測客服需求呈現給一客服人員。 The operating method of the system is as follows: a user provides customer data through an interactive voice response unit; a data checking unit checks the customer data; and identifies a customer file corresponding to the customer data in the database; The customer profile is retrieved; the customer service demand of the user is predicted based on the selected file and the customer data; and the predicted customer service demand is presented to a customer service staff.

於實施例中,該系統可進一步包括一資料庫,該資料庫之內容可視實際使用而決定,可能會因客服系統應用之產業別而有差異性。一般而言,該資料庫係儲存客戶檔案,包括但非限於,客戶之身份資料(例如身份證字號、會員編號、基本資料如生日、聯絡電話、地址等)、購買或使用之商品或服務之資料(例如保單號碼、保單內容、金融商品、金融借貸、保險理賠服務等)、消費記錄(例如日期、地點、支付方式等)、活動記錄(例如申請理賠等)、客服系統接觸紀錄(例如客訴、諮詢)等。 In an embodiment, the system may further include a database, the content of which may be determined according to actual use, and may be different due to the industry of the customer service system application. Generally, the database stores customer files, including but not limited to, customer identity information (such as ID number, membership number, basic information such as birthday, contact number, address, etc.), goods or services purchased or used. Information (such as policy number, policy content, financial products, financial lending, insurance claims services, etc.), consumption records (such as date, location, payment method, etc.), activity records (such as application claims, etc.), customer service system contact records (such as passengers) Litigation, consultation, etc.

於一實施例中,該使用者可透過電話、網路、行動應用程式(APP)等方式與該客服系統聯繫。於一實施例中,該使用者可使用例如電話、手機、電腦、智慧型手錶等裝置與該客服系統聯繫。 In one embodiment, the user can contact the customer service system via a telephone, a network, an application (APP), or the like. In one embodiment, the user can contact the customer service system using a device such as a telephone, cell phone, computer, smart watch, or the like.

於實施例中,該使用者以,例如電話,之方式撥號至該客服系統,先與該互動式語音回應(IVR)單元接觸,可藉由電話按鍵(例如數字0-9、#鍵、*鍵等)輸入客戶資訊,舉例但非限制,例如身份證字號、出生日期、保單號碼、產品序號等。視實際需要,該IVR單元亦可分層設定或依步驟設定,供使用者選擇操作項目、要求使用者輸入複數客戶資訊。接著,該檢核單元會對該IVR單元接收到的客戶資訊進行檢核。 In an embodiment, the user dials to the customer service system by, for example, a telephone, and first contacts the interactive voice response (IVR) unit by using a telephone button (eg, numbers 0-9, # key, * Enter the customer information, for example but not limited, such as ID number, date of birth, policy number, product serial number, etc. Depending on the actual needs, the IVR unit can also be layered or set according to steps for the user to select an operation item and require the user to input multiple customer information. Then, the checking unit checks the customer information received by the IVR unit.

於一實施例中,該資料檢核單元係將該使用者所提供之客戶資料與該資料庫之客戶檔案進行比對與篩檢。 In an embodiment, the data checking unit compares and screens the customer data provided by the user with the customer file of the database.

該資料檢核單元可由資料庫中識別該客戶資料所對應之客戶檔案,並擷取該客戶檔案。於一實施例中,該資料檢核單元僅擷取該客戶檔案之部分內容,可依實際情況預先設定擷取部分。於一實施例中,以保險業為例,一客戶檔案中可包括保單號碼、保險內容、受益人資料、繳費狀況、理賠記錄等,而於此客服系統中,可將該資料檢核單元設定僅擷取保單號碼、繳費狀況、滿期狀況。於一實施例中,可將該資料檢核單元設定為檢核特定條件,例如:保單繳費狀況。於又一實施例中,可更特定為檢核該客戶之保單繳費期限,於使用者聯繫該客服系統時是否位於特定期日內,例如,聯繫日期為保費扣款日期之前後10日內。上述僅為例示性而非限制性實施例,可依該客服系統之應用產業及實際情況進行檢核條件之設定。 The data checking unit may identify the customer file corresponding to the customer data in the database, and retrieve the customer file. In an embodiment, the data checking unit only captures part of the content of the customer file, and the capturing part may be preset according to actual conditions. In an embodiment, taking the insurance industry as an example, a customer file may include a policy number, insurance content, beneficiary information, payment status, claim record, etc., and in the customer service system, the data checking unit may be set. Only the policy number, payment status, and expiration status are captured. In an embodiment, the data checking unit may be configured to check specific conditions, such as a policy payment status. In still another embodiment, it may be more specifically to check the policy payment period of the customer, whether the user is in a specific period of time when contacting the customer service system, for example, the contact date is within 10 days before the date of the premium deduction. The foregoing is merely an illustrative and non-limiting embodiment, and the checking conditions may be set according to the application industry and actual conditions of the customer service system.

於實施例中,該資料檢核單元可依據所識別之客戶檔案內容及該客戶資料進行分析,並預測該使用者之客服需求。於一實施例中,當資料檢核單元檢核到該使用者聯繫該客服系統時,該聯繫日期為該客戶保費扣款日期之前後10日內,可預測該使用者之客服需求與保費繳納有關。該資料檢核單元可進一步將預測結果及相關資料(例如該預測之客服需求之詳細資訊、解決方案等)傳送至顯示裝置。 In an embodiment, the data checking unit may analyze the content of the identified customer file and the customer data, and predict the customer service demand of the user. In an embodiment, when the data checking unit checks that the user contacts the customer service system, the contact date is within 10 days before the date of the customer premium deduction, and the customer service demand of the user may be predicted to be related to the premium payment. . The data checking unit may further transmit the prediction result and related information (for example, the detailed information of the customer service demand of the forecast, the solution, etc.) to the display device.

於實施例中,該顯示裝置係用以對客服人員顯示該預測之客服需求,視需要亦可顯示該預測客服需求之相關資訊、解決方案等訊息。於一實施例中,該顯示裝置為電腦及其螢幕。 In an embodiment, the display device is configured to display the predicted customer service demand to the customer service personnel, and may also display information related to the predicted customer service demand information, a solution, and the like as needed. In an embodiment, the display device is a computer and a screen thereof.

利用本新型之客服系統與方法,能夠預測客服需求,有效縮短顧客的聯絡等待時間及客服人員的資料查詢時間,提升客服業務的處理效率,進而提高顧客滿意度。 By using the customer service system and method of the present invention, the customer service demand can be predicted, the contact waiting time of the customer and the data inquiry time of the customer service personnel are effectively shortened, the processing efficiency of the customer service business is improved, and the customer satisfaction is improved.

11‧‧‧互動式語音回應單元 11‧‧‧Interactive voice response unit

12‧‧‧資料檢核單元 12‧‧‧ Data Inspection Unit

13‧‧‧顯示裝置 13‧‧‧Display device

14‧‧‧資料庫 14‧‧‧Database

21‧‧‧使用者 21‧‧‧Users

22‧‧‧客服人員 22‧‧‧Customer Service

23‧‧‧客戶資料庫 23‧‧‧Customer Database

第1圖係表示,依據本新型之一實施例之可預測客服需求之客服系統。 Figure 1 is a diagram showing a customer service system that predicts customer service needs in accordance with an embodiment of the present invention.

第2圖係表示,依據本新型之一實施例之可預測客服需求之客服系統。 Figure 2 is a diagram showing a customer service system that predicts customer service needs in accordance with an embodiment of the present invention.

以下參照圖式,以實施例詳細說明本新型。 Hereinafter, the present invention will be described in detail by way of examples with reference to the drawings.

實施例Example

以保險業為例,採用本新型之客服系統。 Taking the insurance industry as an example, the new customer service system is adopted.

參照第1圖,保險客戶或一般使用者可利用電話撥打保險公司之客服電話,利用互動式語音回應(IVR)單元11,讓使用者依據語音操作提示聽取、點選或發送電話按鍵信息以進行預設的互動流程,包括輸入身分證字號。 Referring to FIG. 1 , an insurance customer or a general user can use the telephone to call the insurance company's customer service phone, and use the interactive voice response (IVR) unit 11 to allow the user to listen to, click or send the phone button information according to the voice operation prompt. Pre-set interactive process, including entering the ID number.

以資料檢核單元12進行即時檢核及資料庫14查詢,經由分析客戶之保單狀況、投保行為、臨櫃接觸記錄,例如保費繳費狀況、滿期金諮詢、理賠服務等,預測客戶進線客服中心的目標需求。 The data check unit 12 performs on-the-spot check and database 14 inquiry, and analyzes the customer's policy status, insurance behavior, and cabinet contact records, such as premium payment status, maturity payment consultation, claims service, etc., to predict customer customer service. The target needs of the center.

於一實施例中,檢核項目可包括繳費狀況,檢核條件為「保費扣款日前9日內」或「保費扣款日後6日內」。於一實施例中,檢核項目可包括滿期金,檢核條件為「滿期日前14日內」或「滿期日後1個月未領取」。 In an embodiment, the check item may include a payment status, and the check condition is “within 9 days before the premium deduction date” or “within 6 days after the premium deduction date”. In an embodiment, the check item may include a maturity period, and the check condition is "within 14 days before the expiration date" or "1 month after the expiration date".

客戶資料庫14已收集並整合客戶特性,並應用客戶單一視圖資料庫進行資料擷取,接著顯示於顯示裝置13上。於實施例中,可於客服系統畫面上顯示,並主動提示客服人員,以利客服人員即時掌握客戶可能之目標需求。於一實施例中,經過檢核與預測後,顯示給客服人員之資訊可涵蓋「繳費狀況」,細項可包括保單號碼、繳費金額、扣款日期、契約效力、下次扣款日期、轉帳類別等。於另一實施例中,顯示資訊可涵蓋「期滿金」,細項可包括保單號碼、滿期日、受益人等。 The customer database 14 has collected and integrated customer features and applied the customer's single view database for data retrieval, which is then displayed on the display device 13. In the embodiment, the customer service system screen can be displayed, and the customer service personnel are actively prompted to facilitate the customer service personnel to instantly grasp the target needs of the customer. In an embodiment, after checking and forecasting, the information displayed to the customer service personnel may cover the "payment status", and the details may include the policy number, the payment amount, the deduction date, the contract validity, the next deduction date, and the transfer. Categories, etc. In another embodiment, the display information may cover an "expiration", and the item may include a policy number, a expiration date, a beneficiary, and the like.

據此,當該使用者詢問保單繳費狀況時,客服人員可立即依據所顯示之資訊,快速且精準地答覆與說明,可有效縮短客戶詢問及等待的時間,大幅提升客服業務處理效率。即使該使用者並未詢問預測問題時, 客服人員亦可進一步探詢客戶是否知悉該問題的存在,並加以提醒,以主動關懷客戶的潛在需求,提升客戶滿意度。 According to this, when the user asks about the policy payment status, the customer service staff can immediately and promptly reply and explain according to the displayed information, which can effectively shorten the time of customer inquiry and waiting, and greatly improve the processing efficiency of the customer service business. Even if the user did not ask a prediction question, The customer service staff can further explore whether the customer is aware of the existence of the problem and remind them to actively care for the potential needs of the customer and improve customer satisfaction.

另外,參照第2圖,當使用者21使用該客服系統與客服人員22聯繫,並完成客服作業後,該客服人員可進一步將本次客服作業之內容、紀錄回饋至客戶資料庫23中,而客戶資料庫23除了支援該客服系統外,亦可視需要應用到其他與客戶接觸之相關業務中。 In addition, referring to FIG. 2, when the user 21 uses the customer service system to contact the customer service staff 22 and complete the customer service operation, the customer service personnel can further return the content and record of the customer service operation to the customer database 23, and In addition to supporting the customer service system, the customer database 23 can be applied to other related businesses that are in contact with customers as needed.

本新型打破傳統客服中心服務模式,客服中心由原先被動的等待使用者提出服務需求轉變成主動預測使用者需求,可有效縮短客戶詢問及等待的時間,大幅提升客服業務處理效率,更可主動關懷客戶的潛在需求,進而提升客戶滿意度。 The new type breaks the traditional customer service center service mode. The customer service center is transformed from the passive request of the user to the service request to actively predict the user's demand, which can effectively shorten the time of customer inquiry and waiting, greatly improve the efficiency of customer service processing, and can actively care. Customer's potential needs, which in turn increase customer satisfaction.

上述特定實施例之內容係為了詳細說明本新型,然而,該等實施例係僅用於說明,並非意欲限制本新型。熟習本領域之技藝者可理解,在不悖離後附申請專利範圍所界定之範疇下針對本新型所進行之各種變化或修改係落入本新型之一部分。 The above specific embodiments are intended to describe the present invention in detail, however, these embodiments are for illustrative purposes only and are not intended to limit the invention. It will be understood by those skilled in the art that various changes and modifications may be made to the present invention without departing from the scope of the appended claims.

11‧‧‧互動式語音回應單元 11‧‧‧Interactive voice response unit

12‧‧‧資料檢核單元 12‧‧‧ Data Inspection Unit

13‧‧‧顯示裝置 13‧‧‧Display device

14‧‧‧資料庫 14‧‧‧Database

Claims (4)

一種客戶服務系統,包括:一互動式語音回應單元,係供一使用者提供客戶資料;一資料檢核單元,用以檢核該客戶資料,識別該客戶資料所對應之客戶檔案,擷取該客戶檔案,及依據所擷取之檔案及該客戶資料,預測該使用者之客服需求;以及一顯示裝置,用以顯示該預測之客服需求。 A customer service system comprising: an interactive voice response unit for providing a user with customer data; a data checking unit for checking the customer data, identifying the customer file corresponding to the customer data, and obtaining the The customer profile, and based on the retrieved file and the customer profile, predicts the customer's customer service needs; and a display device for displaying the predicted customer service demand. 如申請專利範圍第1項之系統,進一步包括一資料庫,以供該資料檢核單元進行比對與篩檢。 For example, the system of claim 1 of the patent scope further includes a database for comparison and screening by the data checking unit. 如申請專利範圍第2項之系統,其中,該資料庫係包括客戶檔案,其中,該客戶檔案包含身份資料、商品及/或服務資料、消費記錄、活動記錄、及與客服系統接觸紀錄之至少一者。 The system of claim 2, wherein the database includes a customer profile, wherein the customer profile includes at least identity documents, merchandise and/or service materials, consumption records, activity records, and contact records with the customer service system. One. 如申請專利範圍第2項之系統,其中,該資料檢核單元係將該使用者所提供之客戶資料與該資料庫之客戶檔案進行比對與篩檢。 For example, the system of claim 2, wherein the data checking unit compares and screens the customer information provided by the user with the customer file of the database.
TW105209782U 2016-06-29 2016-06-29 Customer service system TWM534864U (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110475032A (en) * 2019-06-28 2019-11-19 平安科技(深圳)有限公司 Multi-service interface switching method, device, computer installation and storage medium

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110475032A (en) * 2019-06-28 2019-11-19 平安科技(深圳)有限公司 Multi-service interface switching method, device, computer installation and storage medium

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