TWM470354U - Augmented reality device for promoting drama - Google Patents

Description

Augmented reality device for marketing drama

This creation is an augmented reality device for marketing dramas, which puts drama-related information and products into the drama, and further provides audience drama information or product information.

"Augmented Reality" is a combination of computer information into the real world, combining real-world pictures, materials or materials with the virtual world of computers to produce composite images. In the past, augmented reality was expressed by instantly displaying virtual objects on the screen of a camera or camera. The display method can be divided into an "optical see-through head mounted display", a video see-through head mounted display, and a monitor based display.

The augmented reality is visually like a virtual object that exists in the real world, just as the computer will identify the location of the "marker", which displays the virtual 3D model prepared in advance, as the viewing angle of the user changes. The three-dimensional virtual objects will also be presented at different angles, and the operator can move the markers to change the position of the virtual objects in the screen to achieve an interactive human-machine effect.

In the past, augmented reality devices can only be applied to PC platforms at most, so that the application of the technology has not been generally developed. With the soft and hard body of smart mobile devices, such as smart phones Or tablet PCs, mature and popularized, can enhance the application of augmented reality. According to research, the popularity of smart devices and the application of the latest technology, such as QR Code, Augmented Reality, Near Field Communication (NFC), 3D imaging or community concepts, are An important trend affecting the type and effectiveness of advertising in the future.

On the other hand, techniques that are similar to augmented reality, such as fast response matrix codes. (QR Code), which is a kind of information stored in a 2D barcode and connected to a specific web page through a network. However, during the marketing process, placing a QR code image on the product is quite awkward. Link to a specific page.

The advent of the digital TV era, consumers choose to diversify, so more effective Film marketing methods or tools are important courses. In addition, the digital TV era has caused the decline of traditional advertising efficiency, and the placement marketing is an auxiliary tool for the current new type of advertising marketing. Therefore, how to create an augmented reality device that can be used for marketing drama, so as to achieve the effect of enhancing the effectiveness of advertising, will be the active disclosure of this creative.

In view of the above-mentioned shortcomings of the augmented reality device, the creator feels that he is not afraid of Perfect, exhausted his mind to study and overcome, based on his years of accumulated experience in the field, and then develop an augmented reality device that can be used for marketing drama to increase the more diversified application level of drama. Thus, the present author provides an augmented reality device for marketing drama that combines a mobile device application (APP) to provide the user with the best experience and interaction.

The present disclosure discloses an augmented reality device for marketing drama comprising: (a) a first display module for displaying at least one object image; (b) an object reading module, And an object image processing module coupled to the object reading module, and processing the object image through a processing unit of the object image processing module And displaying the information of the object image on a second display module according to the image of the object connected to a database through a network.

In an embodiment, the first display module of the creation is used to display the object shadow For example, it can be a television, a personal computer, a notebook computer, a poster, a slogan, or a kanban, wherein the object image includes a person image, an item image, a motion picture, a still image, or an image logo (not limited thereto).

In an embodiment, the object reading module of the present invention has the image function of capturing the object. A photographic element, a photographic element or a scanning element.

In an embodiment, the database of the creation includes a drama information database or a product information database, wherein the drama information database includes a drama plot, a drama character, a short drama, an official website, or a social networking website, and the product information database includes a product name, a product evaluation, a product origin certificate, or a commodity price ( Not limited to this).

In an embodiment, the processing unit of the creation further comprises: (a) an image An identification unit that captures an object image using a tagged object tracking technique or a non-marking tracking technique; (b) an image processing unit for constructing a two-dimensional or three-dimensional image and processing the object image; and (c) An instant streaming unit that instantly updates the information of the object image through the cloud network.

In one embodiment, the object image processing module of the present invention can be a mobile device. The device includes a smart phone or a personal digital assistant, wherein the object image processing module is coupled to an operating system, and the operating system is Windows, Mac, Linux, BSD (Berkeley) Software Distribution), iOS or Android operating system.

The "image recognition unit" as used herein refers to reading through the object. After the module captures the image, the second display module, such as a screen, can present a simple graphic, a special effect pattern, an interactive pattern or a two-dimensional or three-dimensional movie.

The "object image processing unit" described in this article is a program interface system. The object is processed by the OpenGL Library, which includes seamless back-to-back technology, 2D or 3D image technology or 3D image rendering technology.

In a specific embodiment, the author can use tagged tracking technology or non-marking Tracking techniques, such as Natural Features Tracking, capture object images.

"instant streaming unit" as used herein, which means that the second display can be made The image of the object in the module is updated at any point in time. Through the cloud network, the second display module does not require a large memory capacity to carry image information.

In this way, the augmented reality device for marketing drama of this creation is profitable. The object image is captured or captured by a mobile device or a personal computer, and the image of the object is not limited in format, and even for moving images, the effect of augmented reality can be exhibited. On the other hand, the mobile device application (APP) generates static or dynamic images that are superimposed with the physical environment, and can connect object images (such as products) to related web pages through the network.

The words "including", "having", and "package" are used in the specification and the scope of the patent application. Included or "included" is included or open-ended, and does not exclude additional unreferenced elements or method steps.

The above and other advantages of the present invention are readily apparent from the detailed description of the embodiments of the invention set forth below. The invention is further illustrated by the following detailed description of the embodiments of the invention.

10‧‧‧Augmented reality device

20‧‧‧First display module

201‧‧‧ Character images

202‧‧‧Article image

30‧‧‧Object reading module

40‧‧‧ Object Image Processing Module

401‧‧‧Second display module

402‧‧‧Processing unit

403‧‧‧Network

50‧‧‧Database

60‧‧‧ mobile devices

601‧‧‧ poster

602‧‧‧Drama characters

603‧‧‧ Goods

604‧‧‧ screen

605‧‧‧Photographic components

1 is a block diagram showing a first embodiment of the present creation.

FIG. 2 is a schematic diagram of an embodiment of the present invention for reading an item of a character in a poster by using a mobile device.

In order to understand the technical features and practical functions of the present invention in detail, and in accordance with the contents of the specification, the following is further described in detail with reference to the preferred embodiment shown in the drawings: Embodiment 1: Please refer to FIG. 1 is a block diagram of a first embodiment of the present creation. As shown in FIG. 1 , the augmented reality device 10 for marketing drama includes a first display module 20 , an object reading module 30 and an object image processing module 40 .

When the present invention is used, the object reading module 20 captures or captures an image of the object presented by the first display module 20 , such as a person image 201 or an item image 202 , and transmits the object image to the object. Image processing module 40 . The object image is processed by the processing unit 402 in the object image processing module 40 , and is connected to the database 50 via a network 403 according to the object image, and displays the information of the object image in the second display module 401 .

In this embodiment, the image of the object is not limited to the image of the person and the image of the item. The object reading device of the present invention can capture motion images, still images or image logos, and process object images of different types through the object image processing module of the creation, and combine augmented reality technology to achieve interaction, autonomous control, novelty And the marketing elements of immediate action.

In order to better understand the purpose of the present creation, the present specification further provides a more specific preferred embodiment.

Embodiment 2: In this embodiment, the author can use a mobile device combined with an augmented reality function APP for marketing drama, the mobile device has a drama story introduction, a movie character introduction, a movie short film broadcast, and a movie. Play related news, official website link function, social website link function and initial augmented reality function. On the other hand, the mobile device is further integrated with a cloud management platform, which has APP content management and real-time streaming update function.

Based on the architecture of the augmented reality device of the present creation, the user can capture the image of the character in the drama poster through the object reading module 20 , such as a photographic component or a photographic component of a smart phone or tablet, and then utilize the smart phone. The processing unit performs character recognition and character image processing, and through the processing unit, the mobile phone screen presents dynamic character images and short messages.

Moreover, in this example, the mobile device with the augmented reality function APP can capture the scene image of the official website, and the mobile phone screen will present the dialogue image of the character image; or capture the movie name of the movie poster, and the mobile phone screen will be played. The trailer for the movie.

Embodiment 3: Please refer to FIG. 2 , which is a schematic diagram of an embodiment of the present invention for reading a product 603 carried by a theatrical character 602 in a poster 601 by using the mobile device 60 .

As shown in FIG. 2, the user can directly capture the supplied product 603 through the object reading module 605 of the mobile device 60 , such as the photographic element 301 , and process the product 603 through the processing unit of the mobile device 60. The processing unit 402 is configured according to the processing unit 402. The product itself is linked to the database 50 via the Internet, and the information of the product is displayed on the screen 604 of the mobile device.

In summary, the device of the present invention achieves the effect of selling or providing the user with the drama information in the drama. If the user can directly capture or capture the static and dynamic image as the identification target, all relevant information of the image can be obtained through the mobile device. The device of the present invention can be combined with different forms of marketing elements through a mobile device application (APP) with augmented reality functions. In addition, users can use the current smart mobile device to make the interactive operation designed by Augmented Reality more convenient, such as directly capturing or capturing images to generate interactive images and guiding users to follow-up operations.

The above description is only a preferred embodiment of the present invention, and is not intended to limit the present invention in any way, and any person having ordinary knowledge in the technical field can use it without departing from the technical features proposed by the present invention. The equivalent embodiments of the partial changes or modifications made by the technical content disclosed in the present invention, and without departing from the technical features of the present invention, are still within the scope of the features of the present invention.

10‧‧‧Augmented reality device

20‧‧‧First display module

201‧‧‧ Character images

202‧‧‧Article image

30‧‧‧Object reading module

40‧‧‧ Object Image Processing Module

401‧‧‧Second display module

402‧‧‧Processing unit

403‧‧‧Network

50‧‧‧Database

Claims (11)

An augmented reality device for marketing drama, comprising: (a) a first display module for displaying at least one object image; (b) an object reading module for capturing The object image of the first display module; and (c) an object image processing module coupled to the object reading module, and processing the object image through a processing unit of the object image processing module, and according to the object The image is linked to a database through a network, and the information of the object image is displayed in a second display module. The augmented reality device of claim 1, wherein the first display module comprises a television, a personal computer, a notebook computer, a poster, a slogan or a kanban. The augmented reality device of claim 1, wherein the object image comprises a person image, an item image, a motion image, a still image or an image logo. The augmented reality device of claim 1, wherein the object reading module is a photographic element, a photographic element or a scanning element having an image capturing function. The augmented reality device of claim 1, wherein the database comprises a drama information database or a commodity information database. The augmented reality device of claim 5, wherein the drama information database comprises a drama story, a drama character, a drama short film, an official website, or a social networking site. The augmented reality device according to claim 5, wherein the commodity information database comprises a product name, a product evaluation, a product origin certificate or a commodity price. The augmented reality device of claim 1, wherein the processing unit further comprises: (a) an image recognition unit that captures the image of the object by using a tagged object tracking technique or a non-marking tracking technique. (b) an image processing unit for constructing a two-dimensional or three-dimensional image and processing the object image; and (c) an instant streaming unit that instantaneously updates the information of the object image through the cloud network. The augmented reality device of claim 1, wherein the object image processing module is a smart phone or a personal digital assistant. The augmented reality device of claim 1, wherein the object image processing module is coupled to an operating system. The augmented reality device of claim 10, wherein the operating system is Windows, Mac, Linux, BSD (Berkeley Software Distribution), iOS or Android operating system.