M368129 五、新型說明： 【新型所屬之技術領域】 本創作係有關於一種互動式廣告機制，尤指—種藉由一廣生商端 、一系統平台端及一消費者端之組合設計’當消費者端藉由系統平台 登入成會員，且進入該系統平台端時，該顯示頁面因有廣告視窗的設 置，故會自動出現提示訊息，俾利會員將瀏覽廣告或點擊廣告所累計 之次數轉換為回饋點數用來扣抵價金或換取物品及獎金，而適用於各 種網頁平台端、各手機平台端、多媒體内容傳輸平台端（Mum__ Demand，MOD)…等廣告播放平台或類似結構者。 【先前技術】 按’隨著電腦顧普及以及網際網路社量_，在網際網路中 搜尋及瀏覽各種資料，已成為每個人日常生活及工作上—件重要的、、舌 動。正由於使用該等媒體的切及使用率激增，在這些顯示的網頁中 便存在極大》，於是廣告前者與系辭台業者建錢合作關俘， 在網路顯和社分廣絲f，叫登放廣告商業者之廣 告。習知的廣靖蝴編她咖平峨㈣告^ 得起。 ，然而此紐雖可保證系辭台鮮收取廣告商端财_告利Γ =告有效性平均來說並不高，簡告㈣者衫，不但存在^效 _以預估的顺，且廣告„者賴—錢付大料财能取砰 L嫩™ 1、較峨絲，術初力綱麵輪 請參閱第1 圖是習知系統平台業者的人口網站 該入口網站係提 3 M368129 供各主題的連結«及搜尋服務，並麵示賤八上_廣告視窗b 及連結廣告u告《麵縣其巾—轉視tB_w_次廣 告的權利，便可《廣告視窗B内刊登廣告，且當該廣告在入口網: 之顯示頁面A被職，或是被消f者端點擊廣告而計數顯示_次， 該廣告商端之廣告播放權利即結束。由於人口_主題繁乡，消_M368129 V. New Description: [New Technology Field] This creative department is about an interactive advertising mechanism, especially a combination of a wide-spread business, a system platform and a consumer. When the consumer enters the member through the system platform and enters the platform of the system, the display page automatically displays a prompt message due to the setting of the advertisement window, and the profit-taking member converts the number of times the advertisement is viewed or the clicked advertisement is accumulated. The reward points are used to deduct the price or exchange for items and bonuses, and are applicable to various web platform terminals, mobile phone platform terminals, multimedia content transmission platform terminals (Mum__Demand, MOD), etc., such as advertisement playing platforms or the like. [Prior Art] Searching and browsing various materials on the Internet with the popularity of computers and the Internet community has become an important and lingering part of everyone's daily life and work. Due to the sharp increase in the use and use of such media, there is a huge amount in these displayed web pages, so the former advertiser and the tyrants establish money to cooperate with the prisoners, and the network shows the network. Advertise advertising for commercials. The well-known Guangjing Butterfly edited her coffee (four) to sue. However, although this New Zealand can guarantee that the slogan will receive the advertiser's wealth. _ Γ Γ 告 告 告 告 有效性 有效性 有效性 有效性 有效性 有效性 有效性 有效性 有效性 有效性 有效性 有效性 有效性 有效性 有效性 有效性 四 四 四 四 四 四 四 四 四 四 四 四 四 四 四„者赖—钱付大料财能砰砰 嫩TM 1、 峨 , , , , , , , , , , , , , , , , , , , , 术 力 请 请 请 请 请 请 请 请 请 请 M M M M M M M M M M M M M M M M M M M M M M The link «and the search service, and the right to display the 贱 上 _ advertising window b and the link advertisement u sue the face of the county towel - turn the tB_w_ ad right, you can advertise in the ad window B, and when The advertisement is on the portal network: the display page A is employed, or the advertisement is counted and displayed by the advertisement, and the advertisement playback right of the advertisement provider ends. Due to the population _ theme, the township _
，也就是廣讀象，進人該人口繼的目的各異，因此該廣告主題不 一定獲得消費者的青睞，有時其_次數或許不到5⑽次者。 由以上可知，系統平台業者皆希望其廣告視窗B能被充分利用， 以 並獲取最大顧；廣告贿姻敎其廣告能有最大的廣告效益， 吸引消費者端的目光。然而目前廣告視窗B方法或其經營方式，皆無 法同時滿足兩方需求，故有其缺失。 【新型内容】 本創作之主要目的，在提供—種互動式廣告機制，藉由一廣告商 *系，’充平口端及，肖費者端之組合設計，藉由系統平台端確認消 費者端S會讀’會員每次登人廣告視詩可計算次數，俾利觀看廣 。視由内之廣告或轉廣告轉換回雜數，而增加本創作之便利性 與實用性者。 本創作之-人目的，在提供一種互動式廣告機制，藉由一廣告商 山系、克平口 ϋ而及一消費者端之組合設計’該資料庫模組係供廣告 商端將奴播放之廣告存人資料庫额巾，該廣告視⑽讀取並播放資 料庫拉組巾所存之廣告’當㈣者端進人鶴示頁崎自誠現提示 〜俾利u員登入時能使用回饋點數來扣抵價金或換取物品及獎 M368129 金’而增加本創作之實用性者。 為達上述目的，本創作係提供一種互動式廣告機制，包括有：〜 廣告商端、—系統平台端及一消費者端。廣告商端係提供廣告，以 供劉覽；該系統平台端係設有—資料庫模組一顯示頁面及—會員= 理模組，該資料庫模組係供廣告商端將欲播放之廣告存入資料雜: 中’而該顯示頁面係與資料庫模組連接，該顯示頁面上係設有廣= 窗及提示訊息’該廣告視窗係讀取並播放資料庫模組中所存之廣7 且當進入_示頁科㈣㈣提㈣息，職雜祕連結_頁 面上之廣告視窗’以供廣告視輯算次數，該會員管理模組係與顯示 一連接*會貝&理板组係供會員登錄會員資料，當顯示頁面之提 不訊息出現時，其提示訊息會將計算次數輸入會員資料中並加以累 =該繼爾_恤會貞細峨，嘴入系統 置之顯示頁面時確認為會員，藉此，會員管理模組會將廣 扣抿之-人數轉換回饋點數，俾利會員登人雜使用回饋點數來 =金或換金’㈣觸之實繼便利性者。 【只施方式】 晴參閱第2〜5阓辦-,. 式廣告機繼包括··不’創作係—種互動式廣告機制，該互動 1告商端1，該廣告商端1係提供廣告„，以供劉覽者。 顯^系統平台端2，該系統平台端⑽設有-資料庫模組21、一It is also a wide-ranging image. The purpose of entering the population is different. Therefore, the theme of the advertisement does not necessarily appeal to consumers, and sometimes the number of times may be less than 5 (10). It can be seen from the above that the system platform operators hope that their advertising window B can be fully utilized to obtain the most attention; the advertising bribes and their advertisements can have the greatest advertising benefits and attract the attention of the consumers. However, at present, the advertising window B method or its operation method cannot meet the needs of both parties at the same time, so it is lacking. [New content] The main purpose of this creation is to provide an interactive advertising mechanism, with an advertiser*, a combination of 'flattening the mouth and the end of the short-term, and confirming the consumer side through the system platform. S will read 'members every time you log in to the ad to count the number of poems, the profit is wide. Increase the convenience and practicality of this creation by turning on the advertisements or transferring advertisements back into the number of impurities. The purpose of this creation is to provide an interactive advertising mechanism, which is designed by a combination of an advertiser, a mountain, a Keping, and a consumer. The database module is used by advertisers to broadcast ads. Save the database for the amount of the towel, the advertisement depends on (10) reading and playing the advertisement of the data stored in the Kura group. 'When the (four) person enters the man and shows the page, the self-satisfaction prompts ~ 俾利u members can use the reward points when logging in To increase the usefulness of this creation by deducting the price or in exchange for the item and the prize M368129. To achieve the above objectives, the creative department provides an interactive advertising mechanism, including: ~ advertising terminal, system platform and a consumer. The advertisers provide advertisements for Liu Lan; the system platform is provided with a database module, a display page, and a member=policy module, which is an advertisement for the advertiser to play. The data is stored in the middle and the display page is connected to the database module. The display page is provided with a wide window and a prompt message. The advertisement window is read and played in the database module. And when entering the _ page section (four) (four) mention (four) interest, job miscellaneous links _ page of the advertising window 'for the number of times of advertising, the member management module is connected with the display * Huibei & For the member to log in to the member information, when the message of the display page appears, the prompt message will input the calculation count into the member data and be tired = the successor will be fine, and the confirmation will be confirmed when the system is placed on the display page of the system. For the members, the member management module will convert the number of people to the number of feedback points, and the profit-seeking members will use the feedback points to = gold or exchange gold' (four) touch the convenience. [Only the application method] Clearly refer to the 2nd to 5th office -,. The type of advertising machine includes ··不 'creative system--an interactive advertising mechanism, the interaction 1 is the commercial side, the advertising side 1 provides advertising „, for Liu visitors. Display system platform end 2, the system platform end (10) is provided with - database module 21, one
端LJ2 2及—會員營理模組2 3 ’該龍庫模組2 1係供廣告商 奴播放之廣告i i存入資料庫模組2 ^中，而該顯示頁面U 5 M368129 係與資料庫模組21連接， 接忒顯示頁面22上係設有廣告 及提示訊息2 2 ?^221 中所存之廣告U，且、 讀取並播放資料庫模組21 22，物一自&進入該顯示頁面22時自動出現提示訊息2 Λ不^2 2 2係連結顯示頁面22上之廣告視窗221， 以供廣告視f22l I視自221 ’ 人數，该會員管理模組2 3係 2連接’而會員管顏“。 不頁面2 2之据、自、 3係供會員2〇登錄資料，當顯示頁面2 2之知喊息2 2 2出現時，1搓干…。 員資料中細軸。 息2 2 2刪算次數輸入會 2如，崎相3倾㈣⑽之會員管理模組 員 ^進入錢平台端2所設置之顯示頁面2 2時確認為會 貝2 0 ’而會員管理模組23 於㈣ a抑口視由2 2 1累計之次數轉換回 馈點數’以供會員2◦登人 及獎金者。 ⑽趟來扣域金或換取物品 °青參閱弟2圖，係為本創作& _.例之制示賴，該廣告商端1 係連接系統平台端2之顯示百而9 Ο . 頁面22，以供將欲播放之廣告i i存入 貧料庫模組21中，其中該廣告u 、11係可為平面廣告、動態廣告或多 媒體廣告...等，而該顯示頁 & 2 2之廣告視窗2 21係讀取並播放資 料庫核組21中所存之廢主1 〇 ” 〇1 1，g消費者端3與系統平台端2之會 員管理模組23連接時，該备員管 ^ 貝g理杈組2 3係供會員2 〇登錄資 料’其係包含基本資料2 3]、 _ 〇 °己錄查詢2 3 2、廣告點數2 3 3 — 會員2 0相關資料，且當會p p卩 日貝2〇進入該顯示頁面22時自動出現 提示訊息2 2 2 ’其中該顯示頁面？9由+扣一^占 2 2中之提示訊息2 2 2係為顯示 6 M368129 2 'Ί开八’且5亥提不訊息2 2 2同時播放語音訊息，以供提示訊息 ,2出現時能引起注意’於本實施例巾雖顯示為圖形儲（金繁圖 =)给而於實際應用時’該提示訊息2 2 2亦可實施為顯示動態圖形楷 或僅4為播放語音訊息提示者，而該提示訊息2 2 2係連結顯示頁 2 2上之廣告視W 2 21，以供廣告視窗2 21計算次數，另該會 貝s里拉組2 3會將廣告視窗2 2丄累計之次數轉換回饋點數，其中LJ2 2 and the member management module 2 3 'The dragon library module 2 1 is for the advertisement ii played by the advertiser to be stored in the database module 2 ^, and the display page U 5 M368129 is linked to the database The module 21 is connected, and the advertisement U and the message U2 stored in the message 2 2 are provided on the display page 22, and the database module 21 22 is read and played, and the object enters the display from & On page 22, the prompt message 2 appears automatically. Λ不^2 2 2 The link is displayed on the advertisement window 221 on the page 22, for the advertisement to view f22l I from 221 'number, the member management module 2 3 is 2 connected' and the member Guan Yan ". No page 2 2, self, 3 series for members 2 〇 login information, when the display page 2 2 knows that the scream 2 2 2 appears, 1 搓 dry.. Staff information in the fine axis. Interest 2 2 2 The number of times to delete the input will be 2, for example, the member management module of the 3rd (4) (10) of the Kawasaki 3 enters the display page 2 of the money platform 2 and is confirmed as the club 2 0 ' and the member management module 23 (4) a suppression of the number of points converted by the number of 2 2 1 conversions for members to climb and bonuses. (10) to deduction of gold or exchange of goods ° See the brother 2 picture, which is the creation of the creation & _. Example, the advertiser 1 is connected to the system platform 2 display. Page 22, for the advertisement to be played ii Deposited in the poor library module 21, wherein the advertisement u, 11 can be a flat advertisement, a dynamic advertisement or a multimedia advertisement, etc., and the advertisement page 2 21 of the display page & 2 2 is read and played. When the waste host 1 stored in the database core group 21 is connected to the member management module 23 of the system platform terminal 2, the reserve manager tube 2 is provided for the member management module 23 of the system platform terminal 2 Member 2 〇Login information 'The system contains basic information 2 3], _ 〇°Registered query 2 3 2. Advertising points 2 3 3 — Member 2 0 related information, and will enter the display when pp卩日贝2〇 When the page 22 is displayed, the prompt message 2 2 2 'Where does the display page appear? 9 by + deduction 1 ^ 2 2 prompt message 2 2 2 is the display 6 M368129 2 'open eight' and 5 hai mention no message 2 2 2 simultaneously play the voice message for the prompt message, 2 can appear Attention is made to the fact that the towel of the present embodiment is displayed as a graphic storage (Golden Map =) for actual application. 'The prompt message 2 2 2 can also be implemented to display a dynamic graphic or only 4 to play a voice message prompter. The prompt message 2 2 2 is linked to the advertisement view W 2 21 on the display page 2 2 for the number of times the advertisement window 2 21 is calculated, and the other will convert the number of times the advertisement window 2 2丄 is accumulated. Feedback points, where
息視* 2 2 1累計之次數轉換回鑛點數係採i :丄之對應比例轉 換為廣告點數2 3 3，於實際制亦可以依其他不同對應比例來轉 換’以供會S 2 0登人時能使用_點數來扣抵價金或換取物品及獎 金…等者。 請參閱第3圖，係為本創作實施例系統平台端2之顯示頁面Μ 不意圖’於本實施例中該系統平台端2係為—網頁平台端，該系統平 4^之顯不頁面22上係設有廣告視窗221及提示訊息222, 當會貝2 Q (或消費者）透過個人電腦、f上_晰_ι咖加 ASS1Stant，PM)、具有行紅敗行動賴，如_第三代行動通訊 ^ (3rd-generat1〇n,视视* 2 2 1 The number of times of conversion is converted back to the number of mine points. i: The corresponding proportion of 丄 is converted to the number of advertising points 2 3 3, and the actual system can also be converted according to other different proportions for the meeting S 2 0 When you board someone, you can use _ points to deduct the price or exchange for items and bonuses...etc. Please refer to FIG. 3 , which is a display page of the system platform end 2 of the present embodiment. Μ In the present embodiment, the system platform end 2 is a web platform end, and the system is flat. The upper system is provided with an advertisement window 221 and a reminder message 222, when the club 2 Q (or the consumer) through the personal computer, f _ _ _ ι ι plus ASS1 Stant, PM), has a red defeat action, such as _ third Acting communication ^ (3rd-generat1〇n,
Radio Service，GPRS)或低功率行動電話系統（pe_指爾細Radio Service, GPRS) or low-power mobile phone system (pe_
System, PHS)…專與該糸統平台端p、鱼& 口而2連結’而進入該顯示頁面2 2時 會自動出現提示訊息2 2 2 (金憋 、兔带圖形）及同時播放語音訊息，而該 會員管理模組2 3將會計算會員 貝2 〇4覽次數’於本實施例中該系統 平台端2於會貝2 0在同一天内客^ 闪夕人登入廣告視窗2 2 1時，該會員 管理核組2 3採只計鼻一次，於眘的杜ro 士 、貫際使用蚪，可於系統平台端2做登 7 M368129 入計算次數的調整，而該會員管理模組2 3會將會員2 0觀看廣告視 窗2 21内之廣告11累計之次數轉換回饋點數者。 當提示訊息2 2 2 (金幣圖形）自動出現後就會消失，請配合同 參第4圖，該會員2 0可在廣告視窗2 21内點擊觀看其他廣告1 1，以增加會員2 0觀看廣告11後能取得更多的回饋點數，以供能 使用回饋點數來扣抵價金或換取物品及獎金…等。另請配合同參第5 圖，該會員2 0於會員管理模組2 3中之基本資料2 31可管理個人 檔案及相關會員資料，而在記錄查詢2 3 2内可查詢會員2 0登入紀 錄、資料更動…等，另會員2 0亦可於會員管理模組2 3中之廣告點 數2 3 3中查詢觀看廣告11之回饋點數者。 另，本實施例中該系統平台端2雖係為網頁平台，於實際使用時， 該系統平台端2係可為無線通信系統平台端，該無線通信系統平台端 如第三代行動通訊技術（3rd-generation，3G)、通用封包無線服務技 術（General Packet Radio Service, GPRS)、低功率行動電話系統 (Personal Handy phone System,PHS)或為多媒體内容傳輸平台端 (Multimedia on Demand，MOD)…等平台端者（圖未示），而消費者端 3亦可透過個人電腦、掌上型電腦（persc)nal岣㈣知也耐，⑽ 或有行動上網之行動影音電n方式與系統平台端2連接，以供 觀看廣告11及相關互動者。 請參閱第2〜5圖所示， ’本創作互動式廣告機制之特點係在於藉System, PHS)...This is the link between the platform p, the fish & port 2 and the display page 2 2 will automatically display the prompt message 2 2 2 (golden, rabbit with graphics) and play the voice at the same time The message, and the member management module 2 3 will calculate the number of members 2 〇 4 views 'in this embodiment, the system platform 2 is in the same day 2 0 in the same day, the guest ^ flash singer login advertising window 2 2 1 At that time, the member management nuclear group 2 3 only counts the nose once, Yu Shen's Du Roshi, the use of the 蚪, can be done on the system platform 2 to enter the 7 M368129 into the calculation of the number of calculations, and the member management module 2 3 will convert the number of times the member 20 has viewed the advertisement 11 in the advertisement window 21 into the number of feed points. When the prompt message 2 2 2 (gold coin graphic) appears automatically, it will disappear. Please refer to the contract in Figure 4. The member 20 can click to view other advertisements 1 in the advertisement window 2 21 to increase the membership. After 11th, you can get more reward points, in order to use the reward points to deduct the price or exchange for items and bonuses...etc. Please also refer to the contract in Figure 5, the member 20 in the member management module 2 3 of the basic information 2 31 can manage personal files and related member information, and in the record query 2 3 2 can query the member 20 login record The information is changed, etc., and the member 20 can also query the number of reward points for viewing the advertisement 11 in the advertisement point 2 3 3 of the member management module 2 3 . In addition, in this embodiment, the platform platform 2 of the system is a webpage platform. In actual use, the platform platform 2 of the system may be a platform end of a wireless communication system, and the platform end of the wireless communication system is a third generation mobile communication technology ( 3rd-generation, 3G), General Packet Radio Service (GPRS), Personal Handy Phone System (PHS) or Multimedia on Demand (MOD)... The platform end (not shown), and the consumer side 3 can also be connected to the system platform end 2 through a personal computer, a palmtop computer (persc) nal (4), and (10) or a mobile Internet mobile audio and video mode. For viewing ads 11 and related actors. Please refer to Figures 2 to 5, 'The feature of this creative interactive advertising mechanism is to borrow
料庫模、”且2 1係供廣告商端1將欲播放之廣告1 ύ之砠合設計，該資 1存入資料庫模組2 8 M368129 1中而該顯示頁面9 9 /么et 上係設有廣告視窗221及提射蝴驗21連接，該顯示頁面2 2 取並播放資料庫模組21中所視窗221係讀 2時自動出顼楹〜 一 1 1且-進入_示頁面2 心：:2::Γ_2 2 2係連結_*2The library model, "and 2 1 is for the advertiser 1 to design the advertisement to be played, and the asset 1 is stored in the database module 2 8 M368129 1 and the display page 9 9 / it et There is an advertisement window 221 and a connection check 21 connection. The display page 2 2 captures and plays the window 221 in the database module 21 when the system 2 reads 2 automatically - 1 1 and - enters the page 2 Heart::2::Γ_2 2 2 links_*2
1 供廣告視窗2 2 1計算次數，當顯示¥1& =息2 2 2出現時’其提示訊息2 2 2會將計算次數輸入 '貝S理換組2 3之廣告點數2 3 3中並加以累計，藉此，而增加本 創作實用性及便利性者。 准以上所述者，僅為本創作之較佳實施例’當不能用以限定本創 作可實施之範圍，凡習於本業之人士所明顯可作變化與修飾，皆應視 為不悖離本創作之實質内容。 综上所述，本創作確可達到創作之預期目的，具有實用價值無疑 爰依法提出專利申請。 M368129 【圖式簡單說明】 第1圖係為習知網站之廣告視窗示意圖。 第2圖係為本創作實施例之使用示意圖。 第3圖係為本創作實施例系統平台端之顯示頁面示意圖。 第4圖係為本創作實施例會員點擊廣告視窗内之廣告示意圖。 第5圖係為本創作實施例系統平台端之會員管理模組示意圖。 【主要元件符號說明】 1、 廣告商端 1 1、廣告 2、 系統平台端 2 0、會員 21、資料庫模組 2 2、顯示頁面 2 21、廣告視窗 2 2 2、提示訊息 2 3、會員管理模組 2 31、基本資料 2 3 2、記錄查詢 2 3 3、廣告點數 3、 消費者端 A、顯示頁面 B、廣告視窗1 For the advertisement window 2 2 1 calculation times, when the display of ¥1&=content 2 2 2 appears, its prompt message 2 2 2 will enter the number of calculations into the number of advertisement points 2 3 3 And accumulate, thereby increasing the practicality and convenience of the creation. The above-mentioned preferred embodiment is only a preferred embodiment of the present invention. 'When it cannot be used to limit the scope of implementation of this creation, any person who is familiar with the industry can obviously make changes and modifications. The substance of creation. In summary, this creation can indeed achieve the intended purpose of creation, and has practical value. M368129 [Simple description of the diagram] Figure 1 is a schematic diagram of the advertisement window of the conventional website. Figure 2 is a schematic view showing the use of the present embodiment. FIG. 3 is a schematic diagram of a display page of the system platform end of the present creation embodiment. Figure 4 is a schematic diagram of an advertisement in the advertisement window of a member of the creation example. FIG. 5 is a schematic diagram of a member management module of the system platform end of the present creation embodiment. [Main component symbol description] 1. Advertiser 1 1 , Advertisement 2, System platform 2 0, Member 21, Database module 2 2. Display page 2 21, Ad window 2 2 2. Prompt message 2 3. Member Management module 2 31, basic data 2 3 2, record query 2 3 3, advertising points 3, consumer A, display page B, advertising window