M348303 八、新型說明： 【新型所屬之技術領域】 在廣告資訊爆炸的商業競爭時代，廣告看板大量使 用在人來人往的地方，包括戲院、百貨公司、表演廳、 鬧區街頭，甚至連公車、捷運、電聯車等大眾交通工具 本身，處處都可見到各式各樣的廣告看板，然而單純的 - 廣告海報看板已經很難引起人的注意，因此電子廣告看 φ 板也因應數位時代而生。 早期的電子看板是由許多單色LED所組成的電路 版，利用變換LED燈亮燈滅呈現文字跑馬燈以及簡單點 狀圖形變化，礙於LED有限的顏色及技術，很難表現出 繽紛的廣告影片，取而代之的是電視型廣告看板。該看 板是用電視螢幕搭配放影機重覆播放廣告影片，為了講 究宣傳效果甚至同時用多部電視螢幕組成一面電視 •牆，達到戶外廣告效果之用，但缺點是看板成本太高而 且相當耗電，而且看板内容並不能與觀賞者產生互動效 用。 直到現今，拜光電科技的進步與提升，將過去的電 子看板漸漸地演變成現今的大型LED或LCD看板，不僅 看版尺寸大幅改變，而播放的資料也鶴影帶影像演變 成多媒體數位資訊’讓觀f人能接受到更豐富的影音廣 5 M348303 . 告多媒體。因LED與LCD製造技術的進步，這些多媒體 電子看板可設置在公車、捷運、電影院甚至商業大樓的 =梯裡’讓人在大眾交通的行動中，隨時接收新的廣告 貝讯，可以說電子看板已經達到如影隨形的境界。 【先前技術】 電子看板雖然大量使用在戶外廣告用途上，但傳統 •廣告看板仍然可見於在電影院、音樂廳等活動表演場 籲所，作為當期表演活動的告示，其中—個原因是活動海 報已經成為另—種平面藝術的表現。不過這些張貼精美 海報的傳統看板’很多得搭配電子看板，才強化活動宣 傳效果。否則單-張活動海報，實在很難吸引人注意的 目光，而且在傳達表演資訊也很有限，實在遠不如電子 看板帶給人的視覺與聽覺刺激。 雖然電子看板帶給人如此豐富的多媒體影音效果， 仍然無法完全取代海報藝術的存在價值，這也說明了為 .什麼14些傳統的廣告海報，仍舊存在於講究多媒體資訊 的7天其Λ有另一個很重要的原因，那就是傳統廣告 海報所要付出的宣傳成本，遠低於利用電子看板作為宣 傳效果，因此傳統看板可作為一些廣告預算較低的活 動，如學生表演、人才招募、演講活動、社區公告等等 宣傳方式。 6 M348303 不管是傳統看板或是電子看板，其共通目的在於資 ㈣傳達’但是兩者都缺乏了與觀看者產生實質的互動 能力’頂多是搭配一些抽獎活動，來引起人對於該廣告 宣傳的注意，這樣时式免強算是—種與人產生互動的 效用。 【新型内容】 在日常生活中放眼望去的電子看板，都只是不斷地 放送各式各樣的多媒體廣告，缺乏_t者產生選擇及 互動的機制，因此在看板前的人只做出看衫看的兩種 選擇，無法有效刺激人去注意廣告内容。 本創作為一種感應式互動看板裝置，如圖—所示， 除了具備一般電子看板播放多媒體資訊能力夕卜，主要的 特色在於本創作能與觀賞的人產生實質互動效果。本創 作係利用紅外線感測器的感測技術，作為本創作感應式 互動看板裝置的感應機制’並且透過紅外線感測器的應 用，能與觀賞的人產生互動關係。 當感應式互動看板裝置感應到四周圍無人駐足觀 看時，该感應式互動看板裝置就呈現宛如海報的靜態多 媒體資訊，並且每隔一段時間變換靜態多媒體資訊，一 旦感應式互動看板裝置的紅外線感測器偵測到有人靠 近或經過時，就會立即將正在展示的靜態多媒體資訊變 7 M348303 換成動態多媒體影音資訊，甚至從喇队發出搭配該資訊 應有的音樂或聲效，以吸引人對感應式互動看板裝置的 注意力’以達到廣告宣傳目的。 【實施方式】 本創作為一種感應式互動看板裝置（1)，其特徵如 圖二所示包括了：一大型液晶螢幕（11)，用以呈現看 • 板動靜態多媒體資訊；左、右聲道各一喇。八裝置（21) ·( 22 )’用以播放立體聲音效及音樂；左、右、下紅外 線感測器（31 )( 32 )( 33 )，用以感測經過感應式互動 看板裝置（1)的人，以及使觀看的人做互動式操作； 一網路模組（6)，使感應式互動看板裝置（1)具備網 路連結功能；一多媒體控制器（4)，用以控制整個感應 式互動看板裝置（1 )表現；一資料儲存庫（5 )，用以 存放多媒體資料供播放時之用。 _ 在感應式互動看板裝置（1 )内的多媒體控制器 . (4 )’分別有電子線路與該大型液晶螢幕（11 )、左、 右聲道喇队裝置（21)(22)、紅外線感測器（31)(32) (33)、以及資料儲存庫（5)連接，此多媒體控制器（4) 透過電子線路控制大型液晶螢幕（η)以及左、右聲道 味】°八裂置（21 )( 22 )播放要宣傳的影音多媒體資訊。 另外’該資料儲存庫（5 )有電子線路與網路模組（6 ) 8 M348303 連接，以對外與網際網路（7 )連結。 本創作感應式互動看板裝置（，係採紅外線作其 感應技術’當下紅外線感測器（33)偵測到有人經過該 感應式互動看板裝置⑴’多媒體控制器⑷立即發 出控制訊號至大型液晶鋒（⑴，將正在播放的靜態 多媒體資訊，轉成動態多媒體影音資料，以吸引經過的 人注意。如圖三所示，一開始靜態多媒體資訊是一張斷 背山的照片的靜態多媒體資訊’當有人行經感應式互動 看板裳置（1)日夺，就會發現大型液晶螢幕（u)呈現 斷月=上有牛仔在趕著羊群的動態多媒體資訊，並且有 平叫聲從左、右聲道骸裝置（21) (22)播放出來， 吸引經過的人注意。倘若該名行經的人駐足觀看感應式 互動看板裝置（1)所播放的動態多媒體資訊，最後會 魏大型液晶螢幕（11)呈現左、右兩個主題選項1 夕媒體資訊内容的操作指示’該名觀賞者揮手觸動左 右紅外線感測器⑶）（32)來做内容上的點選翻 頁的動作，讓他選擇所需的資訊。 翻 另外，本創作可將所有的紅料❹以置 2或C廳影像攝影感測器，將原本感應式變 =式感人應’同樣能偵測出經過該感應式互動看板 、 以及利㈣像偵測軟體及辨識演算技 9 M348303M348303 VIII. New Description: [New Technology Area] In the era of commercial competition in the explosion of advertising information, advertising billboards are widely used in places where people come and go, including theaters, department stores, performance halls, downtown streets, and even buses. The mass transit vehicles such as the MRT and the electric car are all available in a variety of advertising billboards. However, the simple-advertising posters are hard to attract attention. Therefore, the electronic advertisements look at the φ board in response to the digital age. Born. The early electronic signage was a circuit board composed of many monochromatic LEDs. The use of changing LED lights turned off to display text marquees and simple dot-like graphics changes. Due to the limited color and technology of LEDs, it is difficult to display colorful advertisements. The film, replaced by a TV-type advertising billboard. The kanban is used to replay the advertising video with the TV screen and the player. In order to pay attention to the publicity effect and even use a plurality of TV screens to form a TV wall, it can achieve the effect of outdoor advertising, but the disadvantage is that the cost of the kanban is too high and quite expensive. Electricity, and kanban content does not interact with viewers. Until now, thanks to the advancement and improvement of Optoelectronics Technology, the past electronic billboards have gradually evolved into today's large LED or LCD billboards, not only the size of the prints has changed drastically, but also the playback of the information has evolved into multimedia digital information. Let the view f people receive a richer audio and video wide 5 M348303. Report multimedia. Due to the advancement of LED and LCD manufacturing technology, these multimedia electronic billboards can be set in the bus, the MRT, the cinema, or even the commercial building. In the action of mass transit, people can receive new advertisements at any time. Kanban has reached the realm of shadow. [Prior Art] Although electronic billboards are widely used in outdoor advertising, traditional billboards can still be found in movie theaters, concert halls and other performance venues. As a notice of current performances, one of the reasons is the event poster. It has become another manifestation of flat art. However, these traditional billboards with beautiful posters have to be matched with electronic billboards to enhance the effectiveness of the event. Otherwise, the single-sheet event poster is really difficult to attract attention, and the information on the performance of the performance is limited, which is far less than the visual and auditory stimuli brought by the electronic board. Although electronic kanban brings such rich multimedia audio and video effects, it still can't completely replace the existence value of poster art. It also shows that 14 kinds of traditional advertising posters still exist in the 7 days of paying attention to multimedia information. A very important reason is that the cost of publicity for traditional advertising posters is much lower than that of using electronic billboards. Therefore, traditional billboards can be used as activities with lower advertising budgets, such as student performances, talent recruitment, speech activities, Community announcements and other promotional methods. 6 M348303 Whether it is traditional kanban or electronic kanban, its common purpose is to convey (4) to convey 'but the two lack the ability to interact with the viewers'. At most, it is matched with some sweepstakes to provoke people to promote the advertisement. Note that such a time-free calculation is an effective interaction with people. [New Content] The electronic billboards that are seen in daily life are only constantly delivering a variety of multimedia advertisements. The lack of _t to generate selection and interaction mechanism, so people in front of the kanban only make shirts. The two choices you see are not effective in stimulating people to pay attention to advertising content. This creation is an inductive interactive kanban device. As shown in the figure, in addition to the ability to play multimedia information on a general electronic kanban, the main feature is that the creation can have a substantial interaction with the viewer. This creation uses the sensing technology of the infrared sensor as the sensing mechanism of the creative inductive interactive signage device and can interact with the viewer through the application of the infrared sensor. When the inductive interactive kanban device senses that no one is around to watch, the inductive interactive kanban device presents static multimedia information like a poster, and changes static multimedia information at intervals, once the infrared sensing of the inductive interactive kanban device When it detects that someone is approaching or passing, it will immediately change the static multimedia information being displayed to 7 M348303 to dynamic multimedia video information, and even send out the music or sound effect that the information should have with the information to attract people. The attention of the interactive kanban device is to achieve advertising purposes. [Embodiment] This creation is an inductive interactive kanban device (1), which is characterized by a large LCD screen (11) for presenting and displaying static and dynamic multimedia information; left and right sounds. Each road is a la. Eight devices (21) · ( 22 )' for playing stereo sound effects and music; left, right and lower infrared sensors (31) ( 32 ) ( 33 ) for sensing the inductive interactive signage device (1) And the interactive operation of the person watching; a network module (6), the inductive interactive signage device (1) has a network connection function; a multimedia controller (4) for controlling the entire induction Interactive kanban device (1) performance; a data repository (5) for storing multimedia materials for playback. _ Multimedia controller in the inductive interactive signage device (1). (4) 'Electronic circuit and the large LCD screen (11), left and right channel racquet device (21) (22), infrared sense The detector (31) (32) (33) and the data repository (5) are connected, and the multimedia controller (4) controls the large liquid crystal screen (η) and the left and right channel smells through the electronic circuit. (21) (22) Play the multimedia information to be promoted. In addition, the data repository (5) has an electronic circuit connected to the network module (6) 8 M348303 for external connection with the Internet (7). The creation of the inductive interactive kanban device (the infrared ray is used as its sensing technology'. The current infrared sensor (33) detects someone passing the inductive interactive kanban device (1) 'multimedia controller (4) immediately sends a control signal to the large LCD front ((1), the static multimedia information being played is converted into dynamic multimedia audio and video materials to attract the attention of the passing people. As shown in Figure 3, the static multimedia information at the beginning is a static multimedia information of a photo of Brokeback Mountain. After the inductive interactive kanban skirt (1), you will find that the large LCD screen (u) shows the broken moon = there is a dynamic multimedia information of the cowboy in the sheep, and there are flat sounds from the left and right channels. The 骸 device (21) (22) is played out to attract the attention of the passing person. If the person passing by is watching the dynamic multimedia information played by the inductive interactive kanban device (1), the large LCD screen (11) will be presented. Left and right two theme options 1 eve media information content operation indication 'the viewer waved the left and right infrared sensor (3)) (32) to do The selection of the page turning action allows him to select the information he needs. In addition, this creation can set all the red materials to the 2 or C hall image photography sensor, which will change the original inductive type. Should be 'can also detect the inductive interactive billboard, and profit (4) image detection software and identification algorithm 9 M348303
術’搭配CCD或CMOS影像感測器所拍下的影像，同 樣能達到觀看者與感應式互動看板裝置（1)的互動機 制，甚至統計同一時間圍觀群眾的人數。不管是利用紅 外線或CCD或CMOS感測器應用在感應式互動看板裝 置（1)上，都能做簡易的統計學計算，以記錄動態多 媒體資料播放次數，藉職為估算廣告效益的評估。除 此之外，若感應式互動看板裝置（1)採用CCD或CM〇s 影像感測器，還可以在原本的活動票卷上，加印抽獎活 動用的二維條碼，讓CCD或CMOS影像感測器搭配影 像辨識軟體的感應式互動看板裝置⑴，辨識活動票卷 上的二維條碼資料’作為活動票卷的對獎機器來使用， 刺激在活動現場的人，購買票卷參加抽獎。 由於目别大型液晶螢幕（丨丨）市場價格昂貴，在力 量感應式互動看板裝置⑴的製造成本，可將原本韻 計的大型液晶螢幕（11)改換成投影式螢幕（14)，竹 為多媒體資訊另—種呈現太彳 梗見方式。如圖四所示，投影式養 幕（⑷係、利用一部投射機（12)輸出要播放的多媒體 身訊，經過反射鏡（13)的折射，將 螢幕（14)上，同揭妒s相山 你仅〜式 ^ ^ ，b呈見出巨型影像看板以震撼視覺 的效用。 兄 如圖二所示 感應式互動看板裝置 1)内之資料 M348303 儲存庫（5)透過該網路模 降㈣… 給梹、、且連接（6)’可與對外的網 際網路（7)聯通，供多 玖r 7、 、體貝科的官理員透過網際網 路（7)’更新資料儲存庫广、 員刺用二 庫（5)内的夕媒體資料。管理 Μχ資料格式，將最新多欠 取’丹夕媒體負料經網際網路 (7)傳遞到該網路模組 便这貝枓儲存庫（5)內 體資料更新，方便管理者對感應式互動看板裝置 (1 )的播放多媒體内容做管理。 綜上所述，本案不僅於技術思想上確屬創新，並具 備習用之傳統方法所不及之上述多項功效，已充分符人 新穎性及進步性之法定新型專利要件，爰依法提出申 请’懇請f局核准本件新型專利申請案，以勵創作， 至感德便。 【圖式簡單說明】 圖一為本創作整體與裝置表現圖 圖二為本創作内部模組電子線路連接方塊圖 圖三為本創作表現圖 圖四為投影式螢幕呈像結構示意圖 【主要元件符號說明】 I. 感應式互動看板裝置本體 II. 大型液晶螢幕 12.投射機 M348303 13.反射鏡 I 14.投影式螢幕 21. 左聲道喇叭 22. 右聲道喇啦 31. 左紅外線感應器 32. 右紅外線感應器 33. 下紅外線感應器 _ 4.多媒體控制器 5. 資料儲存庫 6. 網路模組 7. 網際網路The image taken with the CCD or CMOS image sensor can also achieve the interactive mechanism of the viewer and the inductive interactive kanban device (1), and even count the number of people watching the crowd at the same time. Whether using infrared or CCD or CMOS sensor applications on the inductive interactive kanban device (1), simple statistical calculations can be performed to record the number of dynamic multimedia data plays, and the incumbent is an estimate of the effectiveness of the advertising. In addition, if the inductive interactive signage device (1) uses a CCD or CM〇s image sensor, it can also print the 2D barcode for the lottery on the original active ticket to make the CCD or CMOS image. The sensor is combined with the inductive interactive signage device (1) of the image recognition software to identify the two-dimensional bar code data on the active ticket volume as the prize-winning machine for the event ticket, to stimulate the person at the event site, and to purchase the ticket to participate in the lottery. Due to the high price of the large LCD screen (丨丨), the large LCD screen (11) of the original rhyme meter can be changed to the projection screen (14) in the manufacturing cost of the power induction interactive signage device (1). Multimedia information is another kind of way to show too much. As shown in Figure 4, the projection type curtain ((4) system, using a projector (12) to output the multimedia body to be played, through the refraction of the mirror (13), the screen (14), the same 妒 s Xiangshan you only ~ ^ ^ ^, b showed a giant image board to shock the visual effect. Brother shown in Figure 2 inductive interactive signage device 1) information M348303 repository (5) through the network (4)... Give 梹, and connect (6)' to connect with the external Internet (7) for the administrators of the 7r7, 体贝科, to update the data repository through the Internet (7) Guang, the staff used the media information in the second library (5). Management Μχ data format, the latest owing to the 'Danxi media negatives via the Internet (7) to the network module, this Becky repository (5) internal body data update, easy for managers to inductive The interactive kanban device (1) plays multimedia content for management. To sum up, this case is not only innovative in terms of technical thinking, but also has many of the above-mentioned functions that are not in the traditional methods of the past. It has fully complied with the novelty and progressiveness of the statutory new patent requirements, and applied for it according to law. The Bureau approved this new type of patent application, in order to encourage creation, to the sense of virtue. [Simple diagram of the diagram] Figure 1 is the overall picture of the creation and the performance of the device. Figure 2 is the block diagram of the internal module electronic circuit connection. Figure 3 is the representation of the creative image. Figure 4 is the schematic diagram of the projection screen image structure. Description] I. Inductive interactive kanban device body II. Large LCD screen 12. Projector M348303 13. Mirror I 14. Projection screen 21. Left channel speaker 22. Right channel lala 31. Left infrared sensor 32 Right infrared sensor 33. Lower infrared sensor _ 4. Multimedia controller 5. Data repository 6. Network module 7. Internet
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