TWI788760B - Voice marketing information system and method - Google Patents

Abstract

The invention discloses a voice marketing information system and method, including: a speaker device, including: an audio receiving device for receiving a user's voice signal; and an audio emitting device; a semantic recognition feedback module, including: an audio conversion A unit that converts the user's voice signal into a text data; an order structure data unit that compares the text data with the order structure data unit to generate one order data; and a customer service feedback unit; and a sales The point-in-time transaction module includes: a prompt unit, a form generating unit, and a customer service information unit. The voice marketing information system and method of the present invention can achieve the effect of voice unmanned order.

Description

Voice marketing information system and method

The present invention relates to a marketing information system and method, in particular to a voice marketing information system and method.

Commonly known beverage stores, snack bars, restaurants, service industries, and retail industries, etc., usually require a service person to use the marketing POS system (Point of sale) to carry out the marketing process to reduce errors in the service process and provide sales situation, and even understand consumer preferences and purchase behavior analysis. However, this method, in addition to increasing personnel costs and wasting manpower, increases the contact between personnel and increases the risk of infecting various diseases. Self-service ordering machines are operated by consumers to select service items by touching the screen. The current epidemic situation of the new coronavirus is serious. Operating self-service ordering machines will increase the risk of indirect contact with infection, which will bring new challenges to the epidemic prevention policy. Self-service ordering The machine is operated by consumers themselves, and the screen is used as the interface for consumers to choose, which invisibly requires consumers to be familiar with different operation interfaces. Consumers may accidentally touch the screen or the operation process is complicated, making the operation process lengthy for consumers and causing large queues. The inefficient consumption behavior of long queues increases the time and labor costs in the process of consumption behavior, and also makes it difficult for the visually impaired or illiterate to use the service, and a complete ordering machine, in addition to the problem of occupying space, its price is even higher. It is expensive and not all businesses can afford it.

Although people can use the phone to order food, the consumption behavior may not be determined in advance, and they often walk into the store on a whim. If ordering food by phone every time, it will not only be inconvenient, but also consume a lot of communication costs; In addition, personnel with language barriers employed by sheltered workshops, sheltered stores, or ordinary caring stores are often unable to order or communicate with customers.

The purpose of the present invention is to solve the problem that the conventional marketing POS system of the above-mentioned prior art needs to waste manpower and increase the number of infectious diseases due to the contact between personnel. The absence of a large number of viruses accumulated on the platform, in order to achieve the above purpose, the present invention provides a marketing information system, including: a speaker device, including: an audio receiving device, which receives a user voice signal sent by a user; and a The audio sending device sends out a customer service audio; a language recognition feedback module is connected with the speaker device information, including: an audio conversion unit, which converts the user’s voice signal into a text data; an order structure data unit, Comparing the text data with the order structure data unit to generate an order data; and a customer service feedback unit, which can convert a text customer service information into a customer service voice signal and send it to the audio sending device; and a point-of-sale transaction The module is connected with the information of the semantic recognition feedback module, including: a reminder unit, which reminds that the order data has been received; a form generation unit, which is input in order according to the order data, and generates an order form; and a The customer service information unit can generate a text customer service information and send it to the customer service feedback unit.

Wherein, the above-mentioned point-of-sale transaction module can be a cloud module or set on a POS physical machine.

In one embodiment of the present invention, the speaker device further includes a position information unit, wherein the speaker device is set on a table, and the position information unit can set the corresponding seat information of the speaker device for use Customers can place voice order at the table directly at the seat.

Wherein, the speaker device further includes an infrared sensing device, which can sense the approach of the user and send out a welcome tone.

In one embodiment of the present invention, the prompt unit further has a ringing unit and a confirmation interface. After receiving the order data, the prompting unit makes a sound through the ringing unit and displays the confirmation interface for a The clerk confirms.

In one embodiment of the present invention, the point-of-sale transaction module further includes a checkout unit for the user to perform voice checkout.

In one embodiment of the present invention, the semantic recognition feedback module further includes an audio comparison module and an audio comparison database, wherein the audio comparison module can compare the audio comparison database with the audio comparison database The frequency of the user's voice is used to determine whether the user is a person with consumption capacity.

In one embodiment of the present invention, the semantic recognition feedback module further includes an error detection unit, which compares the order form based on a preset value range. When the value range is exceeded, the error detection unit will send a Wrong audio signal to this speaker device.

A voice marketing method disclosed in the present invention is operated in the voice marketing information system as mentioned in the preceding paragraph and includes the following steps: the speaker device sends a voice question signal based on the field information required by the data unit of the order structure; the speaker device receives a user Sound signal; the semantic recognition feedback module compares the sound frequency of the user's voice signal to judge whether the user is capable of consuming behavior; the semantic recognition feedback module performs semantic recognition and converts the user's voice signal into a text data; semantic The recognition feedback module compares the text data based on an order structure data unit and converts it into an order data; the semantic recognition feedback module checks whether the value of the order data is reasonable; the point-of-sale transaction module generates an order form based on the order data ; The point-of-sale transaction module sends out a sound, prompting the store to confirm the order form; the speaker device sends out a sound message that the order has been received to the user terminal.

The marketing information system and method of the present invention can achieve the effect of automatic ordering by unmanned voice, greatly reduce labor costs, reduce direct contact between personnel, and the marketing information provided by the present invention The information system and method can be achieved through simple and cheap speaker equipment, so it can be easily introduced into general merchants and stores, reducing direct dialogue between employees and customers, and even achieving the effect of contactless ordering. The present invention Another effect is that the present invention only needs to use simple and cheap speaker equipment, so that consumers can directly order food by voice while sitting in their seats, avoiding unnecessary contact between various personnel, and saving the labor cost of merchants .

00: user

10: Speaker device

11: Audio receiving device

12: Audio sending device

13: Location information unit

14: Infrared sensor device

20: Semantic Recognition Feedback Module

21: Audio conversion unit

22: Order structure data unit

23: Customer service feedback unit

30: Point-of-sale transaction module

31: Prompt unit

32: form generation unit

33: Customer service information unit

34: checkout unit

40: Bank terminal

S401~S409: Step process

Figure 1 is a schematic diagram of the voice marketing information system.

Fig. 2 is a flowchart of the steps of an embodiment.

In order to enable those with ordinary knowledge in the technical field to understand the content of the present invention and realize the content of the present invention accordingly, the following descriptions will be made with appropriate embodiments in conjunction with the drawings, and equivalent replacements and modifications based on the content of the present invention will be made. All are included in the scope of rights of the present invention.

Please refer to FIG. 1, which is a schematic diagram of a voice marketing information system.

The voice marketing information system 1 of the first embodiment of the present invention includes: a speaker device 10, a semantic recognition feedback module 20 and a point-of-sale transaction module 30, the speaker device 10 is connected with the semantic recognition feedback module 20 , the semantic recognition feedback module 20 is connected with a point-of-sale transaction module 30 information, the information connection mode can be a wired or wireless connection, and the information connection is carried out. In this embodiment, the information is carried out in the form of a wireless network. Connection, wherein, the speaker device 10 has an audio receiving device 11 and an audio sending device 12, the semantic recognition feedback module 20 has an audio conversion unit 21, an order structure data unit 22 and a customer service feedback unit 23, the point-of-sale transaction module Group 30 has a prompting unit 31, a form generating unit 32 and a customer service information unit 33; the audio receiving device 11 is to receive a user's voice signal sent by a user 00, and the speaker device 10 is to send the user's voice signal information Send to the audio conversion unit 21, the audio conversion unit 21 converts the user voice signal into a text data, the order structure data unit 22 compares the text data with the order structure data unit 22 to generate an order data, and the order data information is sent To the point-of-sale transaction module 30, the prompt unit 31 of the point-of-sale transaction module 30 generates an order data, and prompts that the order data has been received, and the form generation unit 32 inputs in order according to the order data, and generates an order form, customer service The information unit 33 generates a text customer service information based on the order form and sends it to the customer service feedback unit 23. The customer service feedback unit 23 converts the text customer service information into audio signal information and sends it to the audio sending device 12, and sends out a customer service voice.

Preferably, the audio conversion unit 21 converts the user voice signal into a text data by STT (speech to text) technology; the customer service feedback unit 23 converts the text customer service information into voice signal information by TTS (text to speech) technology .

Wherein, the point of sale transaction module 30 can be a cloud module or a point of sale information system POS (point of sale) machine, and in this embodiment is a point of sale information system POS (point of sale) machine.

Wherein, the order structure data unit 22 has at least one default order structure data. In this embodiment, the order structure data unit 22 has an item field, a quantity field and a characteristic field, but not limited thereto, the item The field, the quantity field and a feature field are provided with corresponding keyword data for comparison between the text data and the order structure data unit 22 .

In one embodiment, the item field database has an item name AAC, and its default keywords are AAC, AC, Aac, aC, and ac, and the text data corresponds to the default keywords of the item field database. All are converted into the item name AAC. In this embodiment, the recognition speed of the semantic recognition feedback module 20 can be accelerated.

Preferably, when the text data is compared with the order structure data unit 22 and the corresponding data cannot be found, the customer service feedback unit 23 sends a sound signal of “Sorry, I can’t hear you clearly, please say it again” to the audio sending device 12 .

In another embodiment, the order structure data unit 22 has an item column, a quantity column, an ice level column, and a sugar content column in sequence, and the item column has an item name: "bubble milk tea", The default keywords are "Pearl Milk Tea", "Treasure Milk", "Treasure Milk Tea"; the ice degree field has an ice degree name "deice", and its default keywords are "deice", "do not ice" , "no ice"; the sugar content column has a sugar content name "micro sugar", and its default keywords are "micro sugar" and "three-point sugar"; the audio receiving device 11 is used to receive one sent by a user 00 The user sends a voice signal "boss, have a cup of precious milk", the speaker device 10 transmits the user's voice signal information to the audio conversion unit 21, and the audio conversion unit 21 converts the user's voice signal into a text data "boss, have a cup of precious milk" , the order structure data unit 22 compares the text data with the order structure data unit 22 to generate an order data, the item field is "bubble milk tea", and the quantity field is "one cup". column information and sugar level column information, the customer service feedback unit 23 sends the voice signal of "excuse me for the sugar content and ice cubes" to the audio sending device 12, and the audio receiving device 11 receives the user voice signal "three-point sugar" sent by a user 00 deicing", the speaker device 10 sends the user's voice signal information to the audio conversion unit 21, and the audio conversion unit 21 converts the user's voice signal into a text data "three-point sugar deicing", and the order structure data unit 22 converts the text The data is compared with the order structure data unit 22, the column of ice degree is "de-icing", and the column of sugar content is "sweet", to generate complete order data, and the order data information is sent to the point-of-sale transaction module 30, and the point-of-sale The prompt unit 31 of the transaction module 30 prompts that the order data has been received, and the form generation unit 32 inputs in sequence according to the field order set by the order data, and generates an order form, wherein the order form further includes pearl milk tea price information, The customer service information unit 33 generates a text customer service information based on the order form and sends it to the customer service feedback unit 23. The customer service feedback unit 23 converts the text customer service information into sound signal information and sends it to the audio sending device 12, and sends a customer service voice "started" Make your order, a cup of pearl milk tea without ice and sugar, a total of 45 yuan, please wait."

In one embodiment, the speaker device 10 further includes a position information unit 13, wherein the speaker device 10 is set on a table, and the position information unit 13 can set the corresponding position of the speaker device 10. The seat information is used for the user 00 to order at the table, and the seat information is sent to the order structure data unit 22 .

Preferably, a plurality of speaker devices 10 are arranged at a plurality of tables, and the plurality of speaker devices 10 have a plurality of different seat information for a plurality of users 00 to order at the table at the same time.

Preferably, the speaker device 10 further includes an infrared sensing device 14, which can sense the approach of the user 00 and send out a welcome tone, wherein the welcome tone can be "Hello, may I ask what product you want to buy", but Not limited to this welcome audio content.

Preferably, the prompting unit 31 further has a ringing unit and a confirmation interface. After receiving the order information, the prompting unit 31 emits a sound through the ringing unit and displays the confirmation interface for the clerk to confirm.

In one embodiment, the point-of-sale transaction module 30 further includes a checkout unit 34. The checkout unit 34 is connected to the bank terminal 40 for information, and is used for the user 00 to perform voice checkout, wherein the order structure data Unit 22 further has a credit card number field; user 00 sends out a sound message of a credit card number, and speaker device 10 transmits the user's voice signal information to audio conversion unit 21, and audio conversion unit 21 converts the user's voice signal into a text data "Credit card number", the order structure data unit 22 compares the text data with the order structure data unit 22 to generate an order data, and the order data information is sent to the point-of-sale transaction module 30, the prompt unit of the point-of-sale transaction module 30 31 generates an order data, and prompts that the order data has been received, the form generation unit 32 inputs in order according to the order data, and generates an order form, and the checkout unit 34 obtains the "credit card number" information in the order form, and the "credit card number" information in the order form. Card number" information is sent to the bank terminal 40 for checkout, the customer service information unit 33 is to send the account information to the customer service feedback unit 23, and the customer service feedback unit 23 converts the text customer service information into sound signal information and sends it to the audio device 12.

Preferably, the semantic recognition feedback module 20 further includes an audio comparison module and an audio comparison database, wherein the audio comparison database has a plurality of voices of people without consumption behavior Audio frequency data, among them, people who do not have the ability to consume means children under the age of seven as defined by the laws of our country. The audio comparison module can compare the audio comparison database with the voice frequency of the user 00 to determine the usage Whether the user 00 is a person with consumption capacity, when the voice frequency of user 00 is similar to the voice frequency data of a person without consumption capacity, the audio sending device 12 sends a sound signal "Excuse me, are you over seven years old", but Not limited to the content of the sound signal, when the user 00 answers yes, the ordering process continues, otherwise, the ordering process ends.

Preferably, the semantic recognition feedback module 20 further includes an error detection unit, which compares the order data based on a preset value range. When the value range is exceeded, the error detection unit will send an error sound signal to The audio sending device 12 .

In one embodiment, the error detection unit is set with a numerical value ranging from 1 to 20, and when the order data has a numerical value of 100, the error detection unit will send an error sound signal "Excuse me, do you want to order a hundred cups?" to the audio sending device 12, but not limited to the content of the error sound signal, if the user 00 answers yes, then continue the ordering process, otherwise, if the user 00 answers no, then delete the numerical data, and the audio sending device 12 resends the question to obtain the correct numerical value material.

Please refer to FIG. 2. FIG. 2 is a flow chart of the steps of an embodiment, and its main steps are as follows: Step S401, the speaker device 10 sends a sound problem signal based on the field information required by the order structure data unit 22; Step S402, the speaker device 10 Receive a user's voice signal; step S403, the semantic recognition feedback module 20 compares the sound frequency of the user's voice signal to judge whether the user 00 is capable of consuming behavior, which is determined by the audio comparison module and an audio comparison module. Carry out frequency approximate judgment on the database, the audio comparison database has multiple sound frequency data of persons without consumption capacity, wherein, persons without consumption capacity refers to children under the age of seven as defined by the laws of our country; step S404, The semantic recognition feedback module 20 performs semantic recognition and converts the user voice signal into a text data; step S405, the semantic recognition feedback module 20 compares the text data based on an order structure data unit 22 and converts it into a Order data, wherein the order structure data unit 22 has at least one default order structure data, and these order structure data are provided with at least one default field and corresponding keywords for comparison; step S406, semantic recognition feedback The module 20 checks whether the value of the order data is reasonable, and checks based on a preset value range; step S407, the point-of-sale transaction module 30 generates an order form based on the order data; step S408, the point-of-sale transaction module 30 sends One beep and a confirmation interface pops up, prompting the store to confirm the order form 321; step S409, the speaker device 10 sends a sound message that the order has been received to the user 00.

00: user

10: Speaker device

11: Audio receiving device

12: Audio sending device

13: Location information unit

14: Infrared sensor device

20: Semantic Recognition Feedback Module

21: Audio conversion unit

22: Order structure data unit

23: Customer service feedback unit

30: Point-of-sale transaction module

31: Prompt unit

32: form generation unit

33: Customer service information unit

34: checkout unit

40: Bank terminal

Claims (9)

A voice marketing information system, comprising: a speaker device, including: an audio receiving device for receiving a user voice signal sent by a user; and an audio sending device for sending out a customer service audio; a semantic recognition feedback module The set is connected with the information of the speaker device, including: an audio conversion unit, which converts the user’s voice signal into a text data; an order structure data unit, which compares the text data to generate An order data; and a customer service feedback unit, which can convert a text customer service information into a customer service voice signal and send it to the audio sending device; and a point-of-sale transaction module, which is connected with the semantic recognition feedback module information, including: A reminder unit, which reminds that the order data has been received; a form generation unit, which generates an order form according to the order data; and a customer service information unit, which can generate a text customer service information and send it to the customer service feedback unit; wherein, the semantic The identification feedback module further includes an error detection unit, which compares the order data based on a preset value range. When the value exceeds the value range, the error detection unit will send an error sound signal to the audio sending device. The voice marketing information system as described in Claim 1, wherein the speaker device further includes a location information unit, wherein the speaker device is set on a table, and the location information unit can set the corresponding seat information of the speaker device , for users to order at the table. The voice marketing information system as described in Claim 1, wherein the speaker device further includes an infrared sensing device, which can sense the approach of the user and send out a welcome tone. The voice marketing information system as described in Claim 1, wherein the point-of-sale transaction module is a cloud module. The voice marketing information system as described in Claim 1, wherein the point-of-sale transaction module is a POS machine. The voice marketing information system as described in Claim 1, wherein the prompt unit further has a ringing unit and a confirmation interface, and the prompting unit makes a sound through the ringing unit after receiving the order data, and displays The confirmation interface is for a clerk to confirm. The voice marketing information system as described in Claim 1, wherein the point-of-sale transaction module further includes a checkout unit, which is connected to a bank terminal information for the user to perform voice checkout. The voice marketing information system as described in Claim 1, wherein the semantic recognition feedback module further includes an audio comparison module and an audio comparison database, wherein the audio comparison module can compare the audio comparison Based on the database and the user's voice frequency, it is judged whether the user is a person with the ability to consume. A voice marketing method, which operates on a voice marketing information system as described in any one of claims 1 to 9, comprising the following steps: a speaker device sends a voice question signal based on the field information required by the order structure data unit; The speaker device receives a user's voice signal; a semantic recognition feedback module compares the sound frequency of the user's voice signal to determine whether the user has consumption behavior; The semantic recognition feedback module performs semantic recognition and converts the user's voice signal into a text data; the semantic recognition feedback module compares the text data based on an order structure data unit and converts it into an order data; the semantic recognition The feedback module checks whether the value of the order data is reasonable; a point-of-sale transaction module generates an order form based on the order data; the point-of-sale transaction module makes a sound to prompt the store to confirm the order form; and the speaker device sends A sound message of an order received is sent to the user terminal.

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