TWI778568B - Systems and methods for generating recommendation list - Google Patents
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本案是關於一種為業務員推薦可連絡之客戶名單之推薦名單產製系統及其方法,尤其是一種依據業務員與客戶互動狀況進行篩選與推薦客戶的系統及其方法。This case is about a recommendation list production system and method for recommending contactable customer lists for salespersons, especially a system and method for screening and recommending customers based on the interaction between salespersons and customers.
金融業業務員在進行業務開發時,基本都會透過電話拜訪與客戶進行第一手接觸,逐步與客戶建立關係並最終完成相關服務。以往業務員是自行管理客戶資料,憑感覺決定要聯繫的客戶,然而現在業務員與客戶互動的管道與方式相當多,例如面訪、電訪、問卷、現況檢視等,當業務員的客戶數量達到一個程度時,傳統以人工管理的方式常常遺漏部分客戶,業務員也有可能有個人因素而甚少與部分客戶聯繫,從而錯失提供服務的良機。另外,許多客戶在業務員提供服務後,可能對業務員的服務有意見,但礙於許多因素而沒有向業務員反應,如果業務員沒有即時追蹤,可能會導致客戶的滿意度下降而影響後續提供服務的機會。When conducting business development, financial industry salesmen will basically have first-hand contact with customers through phone calls, gradually establish relationships with customers, and finally complete related services. In the past, salespersons managed customer information by themselves and decided the customers to contact based on their feelings. However, now salespersons interact with customers through many channels and methods, such as face-to-face interviews, telephone interviews, questionnaires, and status inspections. The number of customers who are salespersons To a certain extent, the traditional manual management method often misses some customers, and the salesman may also have personal factors and seldom contact some customers, thus missing the opportunity to provide services. In addition, many customers may have opinions on the service of the salesman after the salesman provides services, but due to many factors, they do not respond to the salesman. If the salesperson does not follow up immediately, it may lead to a decrease in customer satisfaction and affect the follow-up. opportunity to provide services.
因此,發明人想出一種推薦名單產製系統與方法,依據業務員與客戶之互動歷史,產製推薦名單予業務員,以協助業務員以適當頻率聯繫客戶,促進業務員與客戶之互動。Therefore, the inventor has come up with a system and method for producing a recommendation list. Based on the interaction history between the salesperson and the customer, a recommendation list is produced to the salesperson, so as to assist the salesperson to contact the customer at an appropriate frequency and promote the interaction between the salesperson and the customer.
有鑑於此,本發明提出一種推薦名單產製系統,係用於具儲存與計算功能之電子裝置,包括一業務員資料庫,儲存複數個業務員資料,該業務員資料包括業務員姓名;一登入模組,與該業務員資料庫連接,用以接收一業務員登入資料,並以該業務員登入資料與該業務員資料進行比對,如通過比對,將該業務員資料提供給一名單生成模組;一名單模組,包含一客戶名單資料庫、一推薦名單資料庫及一追蹤名單資料庫,其中該客戶名單資料庫儲存複數個客戶資料,該客戶資料包括客戶姓名、客戶生日、客戶電話、追蹤標籤與標籤日期,該推薦名單資料庫儲存至少一歷史推薦名單,該追蹤名單資料庫儲存至少一歷史追蹤名單;一第一客戶互動紀錄資料庫,儲存複數個客戶互動資料,該客戶互動資料包括業務員姓名、客戶姓名及互動日期;該名單生成模組,連接該登入模組、該名單模組及該第一客戶互動紀錄資料庫,依據業務員資料向名單模組請求對應於該業務員之客戶名單、一歷史推薦名單與一歷史追蹤名單,該名單生成模組依據該客戶名單之客戶數決定每日推薦筆數,再以客戶名單減去一預定期間內生日之客戶名單、該歷史推薦名單與該歷史追蹤名單,並以一排序條件對其進行排序,產生一待推薦名單,該名單生成模組自該待推薦名單中依序選擇客戶直到滿足該每日推薦筆數,並與該預定期間內生日之客戶名單合併以產生一每日推薦名單;以及一資料輸出模組,用以顯示該每日推薦名單。In view of this, the present invention proposes a recommendation list production system, which is used for an electronic device with storage and calculation functions, including a salesperson database, storing a plurality of salesperson data, and the salesperson data includes the salesperson name; a The login module is connected to the clerk database to receive a clerk's login data, and compares the clerk's login data with the clerk's data, and provides the clerk's data to a List generation module; a list module, including a customer list database, a recommendation list database and a tracking list database, wherein the customer list database stores a plurality of customer data, the customer data includes customer names, customer birthdays , customer phone number, tracking label and label date, the recommendation list database stores at least one historical recommendation list, the tracking list database stores at least one historical tracking list; a first customer interaction record database stores a plurality of customer interaction data, The customer interaction data includes the salesperson name, customer name and interaction date; the list generation module connects the login module, the list module and the first customer interaction record database, and requests the list module according to the salesperson data Corresponding to the salesperson's customer list, a historical recommendation list and a historical tracking list, the list generation module determines the number of daily recommendations based on the number of customers in the customer list, and then subtracts the number of birthdays within a predetermined period from the customer list. The customer list, the historical recommendation list and the historical tracking list are sorted according to a sorting condition to generate a list to be recommended. The number of transactions is combined with the customer list of birthdays in the predetermined period to generate a daily recommendation list; and a data output module is used to display the daily recommendation list.
一種推薦名單產製方法,利用一登入模組接收一業務員登入資料,並以業務員登入資料與一業務員資料庫之業務員資料進行比對,如通過比對,將業務員資料提供給一名單生成模組;名單生成模組依據業務員資料向一名單模組請求對應於業務員之客戶名單、一歷史推薦名單與一歷史追蹤名單;名單生成模組依據客戶名單之客戶數決定每日推薦筆數;名單生成模組以客戶名單減去一預定期間內生日之客戶名單、歷史推薦名單與歷史追蹤名單,並以一排序條件對其進行排序,產生一待推薦名單;名單生成模組自待推薦名單中依序選擇客戶直到滿足每日推薦筆數,並與預定期間內生日之客戶名單合併以產生一每日推薦名單;名單生成模組將每日推薦名單提供給一資料輸出模組;以及資料輸出模組將每日推薦名單輸出至一顯示裝置顯示。A method for producing a recommended list, using a login module to receive a salesperson's login data, and comparing the salesperson's login data with the salesperson's data in a salesperson database. A list generation module; the list generation module requests a list module for a customer list, a historical recommendation list and a historical tracking list corresponding to the salesperson according to the salesperson data; the list generation module determines each customer list according to the number of customers in the customer list The number of daily recommendations; the list generation module subtracts the list of customers with birthdays within a predetermined period, the historical recommendation list and the historical tracking list from the customer list, and sorts them according to a sorting condition to generate a list to be recommended; the list generation module The group selects customers in sequence from the list to be recommended until the number of daily recommendations is met, and merges with the list of customers with birthdays within the predetermined period to generate a daily recommendation list; the list generation module provides the daily recommendation list to a data output module; and the data output module outputs the daily recommendation list to a display device for display.
為使本發明之技術內容、目的及優點更容易理解,下面將結合附圖對本發明的實施方式作進一步地詳細描述,然而,本描述係為例示性實施例之描述,並不意欲限制本發明之範疇。In order to make the technical content, purpose and advantages of the present invention easier to understand, the embodiments of the present invention will be described in further detail below with reference to the accompanying drawings. However, this description is for exemplary embodiments and is not intended to limit the present invention. category.
參閱圖1,本發明之推薦名單產製系統之一實施例的系統架構示意圖,其包括一種推薦名單產製系統,包括一業務員資料庫102、一登入模組101、一名單模組104、一名單生成模組103、一第一客戶互動紀錄資料庫105、一第二客戶互動紀錄資料庫106、一第三客戶互動紀錄資料庫107、一第四客戶互動紀錄資料庫108、一第五客戶互動紀錄資料庫109以及一資料輸出模組110。Referring to FIG. 1 , a schematic diagram of the system architecture of an embodiment of the recommended list production system of the present invention includes a recommended list production system, including a
參閱圖2,本發明之一種推薦名單產製方法實施例流程示意圖,該方法應用於圖1所示的推薦名單產製系統。Referring to FIG. 2 , a schematic flowchart of an embodiment of a method for producing a recommendation list according to the present invention, the method is applied to the system for producing a recommendation list shown in FIG. 1 .
在本實施例中,業務員資料庫102、第一客戶互動紀錄資料庫105、第二客戶互動紀錄資料庫106、第三客戶互動紀錄資料庫107、第四客戶互動紀錄資料庫108、第五客戶互動紀錄資料庫109及名單模組104可以是一儲存裝置,例如記憶體或硬碟等,也可以是一具有儲存裝置之電子裝置,例如個人電腦或伺服器等。業務員資料庫102可以儲存提供多個業務員資料,且業務員資料可以包括業務員姓名、員工編號、電話、地址、身分證號及所屬單位等。第一客戶互動紀錄資料庫105儲存有客戶受訪紀錄歷程,包括受訪管道、受訪日期、受訪時間、客戶名稱以及拜訪的業務員等,第二客戶互動紀錄資料庫106儲存有客戶填寫完畢的問卷以及問卷紀錄,問卷紀錄包含客戶名稱、客戶資料、問卷形式(紙本或電子)、問卷管道(官網、外部網站、口頭問卷)、問卷填寫日期、問卷填寫時間與業務員等。第三客戶互動紀錄資料庫107儲存客戶保單健檢紀錄,客戶保單健檢紀錄包含客戶名稱、客戶資料、報告書、報告書完成日期與建立健檢的業務員等。第四客戶互動紀錄資料庫108儲存有人壽保險單受理紀錄,人壽保險單受理紀錄包含客戶名稱、客戶資料、人壽保險單、受理日期與業務員等。第五客戶互動紀錄資料庫109儲存有產物保險單受理紀錄,產物保險單受理紀錄包含客戶名稱、客戶資料、受理日期與業務員等。所屬技術領域中具有通常知識者,應理解本發明之互動紀錄資料庫所儲存之資料與數量在可識別業務員與其對應之客戶及業務員與客戶互動下,隨需求與情境改變所儲存之資料,而不限於前述資料。前述資料庫中儲存的受訪日期、受訪時間、問卷填寫日期、問卷填寫時間、報告書完成日期與受理日期為客戶與公司或客戶與業務員的互動日期。In this embodiment, the
在本實施例中,名單模組104包括客戶名單資料庫1041、推薦名單資料庫1042以及追蹤名單資料庫1043,客戶名單資料庫1041儲存複數個客戶名稱及客戶資料,客戶資料包括客戶生日、電話、地址及身分證號等。推薦名單資料庫1042用以儲存推薦名單,其中任一推薦名單係對應於一業務員。追蹤名單資料庫1043用以儲存追蹤名單,其中任一追蹤名單係對應於一業務員。首次使用本發明之推薦名單產製系統之業務員,推薦名單資料庫1042無對應之推薦名單,如業務員尚未與客互有戶動,追蹤名單資料庫1043無對應之追蹤名單,如業務員已與客互有戶動,追蹤名單資料庫1043應有對應之追蹤名單;非首次使用本發明之推薦名單產製系統之業務員,推薦名單資料庫1042儲存有對應於該業務員之推薦名單,追蹤名單資料庫1043儲存有對應於該業務員之追蹤名單。In this embodiment, the list module 104 includes a client list database 1041, a
登入模組101包括一資料接收介面,資料接收介面以畫面的形式輸出並呈現於一電腦裝置,用以執行步驟201。在步驟201中,登入模組101藉由資料接收介面引導業務員輸入業務員登入資料,例如業務員姓名、員工編號、電話或帳號等系統登入所需之資料,接著登入模組101以業務員登入資料搜尋業務員資料庫102並進行比對,如業務員登入資料與業務員資料庫102之任一筆業務員資料相符,判斷通過比對,接續進行步驟202。The
在步驟202中,登入模組101將業務員資料提供給一名單生成模組103,名單生成模組103依據業務員資料向名單模組104請求對應於該業務員之客戶名單、一歷史推薦名單與一歷史追蹤名單。名單生成模組103係可運行於一具有處理器之電子裝置,例如具有處理器之個人電腦或伺服器等,處理器例如是中央處理單元(central processing unit,CPU),或是其他可程式化之一般用途或特殊用途的微控制單元(micro control unit,MCU)、微處理器(microprocessor)、數位信號處理器(digital signal processor,DSP)、特殊應用積體電路(application specific integrated circuit,ASIC)、圖形處理器(graphics processing unit,GPU)或其他類似元件或上述元件的組合。In
在步驟203中,名單生成模組103依據業務員之客戶名單決定每日推薦筆數,名單生成模組103於步驟202獲得業務員之客戶名單後,計算客戶名單上之客戶總數,並依據客戶總數級距決定每日推薦筆數。本實施例之客戶總數級距包括0-50個客戶、51-100個客戶、101-150個客戶、151-200個客戶與201個客戶共五個級距,每日推薦筆數分別為3、5、8、10與15筆,例如,當登入本推薦名單產製系統之業務員的客戶總數為170個時,其落入151-200個客戶的級距,對應的每日推薦筆數為10筆,據此,名單生成模組103即可依據業務員之客戶名單決定每日推薦筆數。In
為提升客戶滿意度,業務員應於客戶生日前與客戶聯繫,因此,本發明之推薦名單產製系統在步驟204中,名單生成模組103於步驟202獲得業務員之客戶名單以及客戶生日,並依登入日向後查詢一預定期間內生日之客戶,在本實施例中,名單生成模組103自客戶名單篩選出登入日後三日內生日之客戶名單,例如,業務員登入本推薦名單產製系統日為一月一日,名單生成模組103自170個客戶中篩選出三日內生日之客戶名單,即一月二日、一月三日及一月四日生日的客戶名單共3位作為優先推薦給業務員的客戶名單。In order to improve customer satisfaction, the salesperson should contact the customer before the customer's birthday. Therefore, in
另外,由於業務員在進行客戶拜訪等互動時,為免客戶被聯繫的頻率過於懸殊,又步驟203產生的三日內生日之客戶名單為優先推薦,因此,本推薦名單產製系統在步驟205中,名單生成模組103以客戶名單減去三日內生日之客戶名單、前次推薦名單與前次追蹤名單後,再以互動日期為排序條件,將客戶由遠至近依序排列,而產生一待推薦名單。在本實施例中,對應於該登入的業務員之客戶總數為170位,減去三日內生日之客戶名單共3位、前次推薦名單10位與前次追蹤名單10位後,將剩餘147個客戶依據互動日期距登入日進行排序,愈久沒互動的客戶將排在前面,以盡快推薦給業務員。In addition, in order to avoid the disparity in the frequency of customers being contacted when the salesperson is interacting with customers, the list of customers with birthdays within three days generated in
在步驟206中,名單生成模組103自步驟205產生的名單中,依序選擇客戶直到滿足每日推薦筆數,在本實施例中,由於每日推薦筆數為10筆,因此名單生成模組103自147個客戶中選擇前10位客戶,再結合三日內生日之客戶名單3位以產生一每日推薦名單,因此,本實施例之每日推薦名單共有13位客戶。In
在步驟207中,名單生成模組103將每日推薦名單提供給資料輸出模組110,資料輸出模組110步驟208中將每日推薦名單輸出至一螢幕顯示,輸出方式可為有線電纜、有線網路或無線網路傳輸,有線網路或無線網路傳輸包含至少一網路通訊協定,供推薦名單產製系統與螢幕所在之裝置建立網路連線,以傳輸每日推薦名單。In
由上可知,本發明之推薦名單產製系統及方法可依據該客戶名單之客戶數決定每日推薦筆數,再依據客戶生日、歷史推薦名單與歷史追蹤名單經運算產生一每日推薦名單,再以資料輸出模組110輸出推薦結果至一顯示裝置供業務員運用。As can be seen from the above, the recommended list production system and method of the present invention can determine the number of daily recommendations according to the number of customers in the customer list, and then generate a daily recommendation list according to the customer's birthday, the historical recommendation list and the historical tracking list. Then, the
雖然本發明已以實施例揭露如上實施例,然其並非用以限定本發明,任何所屬技術領域中具有通常知識者,在不脫離本發明之精神和範圍內,當可作些許之更動與修飾,皆應為本專利所主張之權利範圍,故本專利之保護範圍當視後附之專利申請範圍所界定者為準。Although the present invention has been disclosed by the above embodiments, it is not intended to limit the present invention. Anyone with ordinary knowledge in the technical field can make some changes and modifications without departing from the spirit and scope of the present invention. , shall be the scope of the rights claimed by this patent, so the protection scope of this patent shall be determined by the scope of the appended patent application.
101:登入模組
102:業務員資料庫
103:名單生成模組
104:名單模組
1041:客戶名單資料庫
1042:推薦名單資料庫
1043:追蹤名單資料庫
105:第一客戶互動紀錄資料庫
106:第二客戶互動紀錄資料庫
107:第三客戶互動紀錄資料庫
108:第四客戶互動紀錄資料庫
109:第五客戶互動紀錄資料庫
110:資料輸出模組
201至208:步驟101: Login module
102: Salesperson Database
103: List generation module
104: List Mods
1041: Client List Database
1042: Referral List Database
1043: Tracklist Database
105: The first customer interaction record database
106:Second customer interaction record database
107: The third customer interaction record database
108: Fourth customer interaction record database
109: The fifth customer interaction record database
110:
圖1為本發明之一種推薦名單產製系統實施例示意圖。 圖2為本發明之一種推薦名單產製方法實施例流程示意圖。 FIG. 1 is a schematic diagram of an embodiment of a recommendation list production system according to the present invention. FIG. 2 is a schematic flowchart of an embodiment of a method for producing a recommendation list according to the present invention.
101:登入模組 101: Login module
102:業務員資料庫 102: Salesperson Database
103:名單生成模組 103: List generation module
104:名單模組 104: List Mods
1041:客戶名單資料庫 1041: Client List Database
1042:推薦名單資料庫 1042: Referral List Database
1043:追蹤名單資料庫 1043: Tracklist Database
105:第一客戶互動紀錄資料庫 105: The first customer interaction record database
106:第二客戶互動紀錄資料庫 106:Second customer interaction record database
107:第三客戶互動紀錄資料庫 107: The third customer interaction record database
108:第四客戶互動紀錄資料庫 108: Fourth customer interaction record database
109:第五客戶互動紀錄資料庫 109: The fifth customer interaction record database
110:資料輸出模組 110: Data output module
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